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The increasing popularity of e-commerce has driven the development of more sophisticated product recommendation systems to enhance user experience. Within this framework, the incorporation of Artificial Intelligence (AI) has become essential for enhancing the caliber of product suggestions through the examination of user behavioral patterns and product attributes. This paper explores the incorporation of artificial intelligence into e-commerce product recommendation systems. This strategy integrates AI methodologies like machine learning, data mining, and natural language processing (NLP) to produce recommendation systems that are personalized and pertinent. Through in-depth analysis of user data and product information, the system can predict user preferences with higher accuracy, improve user engagement levels, and ultimately increase sales conversions. By combining domain knowledge, technical expertise, and the latest research methodologies, This research offers valuable insights for both e-commerce system developers and artificial intelligence researchers. The integration of artificial intelligence into product recommendation systems represents a critical measure in facilitating growth and fostering innovation within the ever-changing e-commerce landscape.  

Teacher competency assessment plays a crucial role in providing valuable insights into the expected outcomes of the teaching profession. By employing such assessments, miscommunication regarding the desired quality of a teacher’s work can be minimised while enhancing teacher productivity through constructive feedback for those who excel. Furthermore, the implementation of teacher competency assessments aims to acquire valid, up-to-date, and authentic evidence, specifically in areas related to the learning process and a teacher’s proficiency in pedagogy, social skills, personality traits, and professional attributes. This research explores the significance of the correlation between the teaching-learning process and teacher competence assessment. The author adopts a literature-based approach to comprehensively review the relationship between these two components to accomplish this. This approach enables a comprehensive understanding of how learning and the assessment of teacher competence are interconnected. The gathered data will subsequently undergo analysis using a content analysis method, which seeks to identify recurring themes and patterns within the existing literature related to the relationship between the teaching-learning process and teacher competence assessment.

Nowadays the internet presence allows the exchange of information and communication flows that are not limited by time and space. The increasing number of internet users in Indonesia has led to a new trend globally, which is the online shopping trend. PT XYZ (Persero) is one of Indonesia's state-owned enterprises engaged in the livestock sector. PT XYZ has a retail store that sells livestock products, both fresh dan processed. A marketing mix is a tool that can be used by companies to achieve marketing goals in target markets. The objective of this study is to determine the influence of marketing mix 7p (product, price, promotion, people, process, physical evidence, and place) on consumer purchase decisions at the Gerai Daging online store XYZ. This research used 55 respondents with a purposive sampling technique. The research was conducted by distributing questionnaires to respondents. Data were analyzed using SPSS Version 25 software with multiple regression analysis. The results show that marketing mix 7P which consists of 7 attributes, namely product, price, promotion, people, process, physical evidence, and place, didn't show any influence on purchasing decisions at Gerai Daging online store PT. XYZ either simultaneously or partially.

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

UMKM Dandellion is a business engaged in rabbit farming and sells various kinds of rabbit livestock needs ranging from feed, vitamins, medicines and rabbit cages. In running its business, UMKM Dandellion applies a pre order system for ordering cages, especially rabbit cages, in carrying out rabbit cage production activities, UMKM Dandellion finds delays in making cages due to the availability of stock materials from suppliers which can cause customer satisfaction levels. Therefore, the purpose of this study is to analyze the level of customer satisfaction with cages using the kano method, from the results of the research conducted, it is said that there are 8 question attributes in the Attractive category and 4 question attributes in the Must-be category.

This study aims to assess the influence of leadership style on employee performance at UOB Buana Bank Medan. The significance of leadership style in influencing staff engagement, dedication, and productivity has been acknowledged. Having a comprehensive grasp of how leadership style may impact performance is crucial in the banking business, which is characterized by fierce rivalry and continuously evolving market circumstances. The research was carried out by distributing a questionnaire survey to workers from different work units at UOB Buana Bank Medan. The questionnaire was designed to evaluate the employees' perception of the leadership style employed inside the organization, as well as their level of performance. The population under investigation comprises all employees of UOB Bank Medan. The sample approach employed is simple random sampling. The sample size for this study consisted of 110 workers. The acquired data was subsequently examined utilizing statistical methodologies, such as regression, to assess the relationship between the independent variable (leadership style) and the dependent variable (employee performance). The results of this study are anticipated to offer valuable insights for UOB Buana Bank Medan in enhancing leadership approaches to enhance employee performance. The practical implication of this study is that it can aid managers in selecting a leadership style that aligns with the specific attributes of the organization.

Chili is a popular vegetable in Indonesia, often used as a spice in various local dishes. The surge in demand before major celebrations, coupled with unpredictable weather, can impact chili production and lead to price fluctuations. Predicting prices becomes crucial to anticipate market changes and maintain economic stability in Indonesia. This study aims to predict the prices of curly red chili in Samarinda City in 2024 using the Linear Regression method. The data, sourced from the last three years (January 2021 to November 2023) via Lamin Etam's website, underwent processing with RapidMiner. Analysis using Root Mean Squared Error (RMSE) indicates an accuracy level of 240.487+/-, signifying a relatively large margin of error. These results underscore the importance of adding data attributes to enhance the accuracy of curly red chili price predictions in Samarinda City.  

The research was centred on a demographic comprising individuals who were consumers of Implora lipstick within the local community. This research employed quantitative research methods to examine two primary objectives: (1) to evaluate the impact of product quality on the intention to repurchase implora lipsticks in Kolaka Regency, and (2) to analyse the influence of brand experience on the intention to repurchase implora lipsticks in Kolaka Regency. To evaluate the dependability and accuracy of the research instrument, a battery of tests was administered by the researchers utilising the statistical software SPSS 25.0. The evaluation of the measurement model, also known as the outer model, and the structural model, referred to as the inner model, is performed through the utilisation of Structural Equation Modelling (SEM) with the application of Partial Least Squares (PLS) methodology. The findings of the research demonstrate a significant and favourable association between the attributes of product quality and the degree of inclination towards engaging in subsequent purchases. The assertion is substantiated by empirical evidence, as indicated by a t-statistic of 5.648 and a corresponding P-value of 0.000. Moreover, recent studies have unveiled that characteristics linked to the brand encounter demonstrate a positive and statistically significant impact on the level of propensity to engage in repeat purchasing behaviour. The assertion provided is supported by a t-statistic value of 3.543, which is accompanied by a P-Value of 0.000.

We are encouraged to wash our hands for 20 seconds, if there is no soap and running water, we can replace it with a hand sanitizer with a minimum alcohol content of 60%. By washing our hands, we can prevent viral infections in ourselves, those around us and even communities such as families and workplaces. Manual hand washing facilities or equipment that are used together can be a medium for spreading viruses so they must be minimized, one of which is by using an Automatic Sink. Because of this, automatic sink products were built to make it easier for users to wash their hands while reducing contact with water taps and soap or bar soap containers. This automatic sink was designed using the Nigel Cross method so that it can realize an automatic handwashing device with the addition of an automatic soap feature that can help the hand washing process without touching the water faucet and soap. The advantage of this method is that it covers all aspects of the design process starting from clarifying the problem to the details of the design. The new product attributes that are arranged by designers are adjusted to the needs of the community, starting from materials to product functions. Based on testing several tasks and answers from the questionnaire answered by respondents, namely as many as 30 respondents to this sink product, it can be said that the attributes used are valid data. The results of the validity test were then carried out by a reliability test with the aim of testing the level of consistency of data measurement. The results of this reliability test produce a Crounchbach's Alpha value of 0.709, which means it is reliable because it is > 0.6.

This research aims to find out and analyze how much influence religious commitment and Islamic product attributes have on customer trust in using the services of a case study sharia financial institution at Bank Sumut, Lubuk Pakam Syariah Sub Branch. This research uses a quantitative type of research with one dependent variable, namely customer trust and two independent variables, namely religious commitment and Islamic product attributes. This research uses primary data, using data collection methods through questionnaires. The data analysis techniques used in this research are descriptive tests, validity tests, reliability tests, classical assumption tests (normality test, multicollinearity test, heteroscedasticity test) and hypothesis tests (coefficient of determination test (R2), partial significance test (t-test) , simultaneous significance test (f-test) and multiple linear regression test)). The results of this research reveal that religious commitment has a positive and significant effect on customer confidence in using the services of sharia financial institutions based on test results which show that the coefficient table shows that the tcount value is greater than ttable, namely 19,245 > 1,666 with a probability value of 0.915 or smaller than 5 % (0.05). And Islamic product attributes have a positive and significant effect on customer trust based on test results which show that the coefficient table shows that the tcount value is greater than ttable, namely 6,125 > 1,666 with a probability value of 0.108, meaning it is smaller than 5% (0.05). Islamic product attributes and customer trust simultaneously have a positive and significant effect on customer trust. From the results of the F test with df(n1)=k-1=2 and df(n2)=n-k=32, it is obtained that Fcount is greater than the ttable value, namely 189.181 3.12 with a significance level of 0.000, it means it is smaller than 5% (0.05).

Emonstore which was established in 2020 was carried out from social media and also opened a boot in front of the post office, Jalan Garuda no.20 Lubuklinggau City, selling the Emonstore brand through promotional supporting information media with E-catalogs. This research makes promotional media that contains information data about products and attracts consumers through the right promotional media so that in the future it is easily recognized by consumers and increases sales results. The design of the Emonstore E-catalog is made based on sources, namely in the form of data that has been collected through interviews with owners. The purpose of designing is to design the right promotional media according to the target audience of Emonstore. Promotional media in the form of a catalog makes it easier for consumers to see products, because the catalog designed contains product information data. The purpose of promotion is to inform an audience who do not yet know the product or service being promoted. The writing is designed using the glass box approach. Emonstore catalog, it is evident that the E-catalog's design was created using the idea of Emonstore's attributes.

This study aims to determine the effect of organizational capital on the firm life cycle. The sample used is a manufacturing company listed on the Indonesia Stock Exchange for the 2009-2017 period, with a total of 580 observations of data from 116 companies and using a purposive sampling method. This study uses the independent variable organization capital which is proxied by OC/TA and the dependent variable company life cycle which is proxied by the dummy life cycle classification based on cash flow, retained earnings to total assets, and retained earnings to total equity. In addition, the control variables used are company size, market-to-book ratio, leverage, return on equity, company sales growth, capital expenditure, and asset turnover ratio. The analysis technique used is multinomial logistic regression. The results showed that organizational capital has a significant effect on the firm life cycle, where companies with high organizational capital are in the introduction and decline stages, while companies with low organizational capital are in the growth and maturity stages. Development requires quality human resources (HR). This human resource can act as a factor of labor production that can master technology so as to increase economic productivity. To achieve quality human resources requires the formation of human capital (human capital). The formation of this human capital is a way to obtain a number of people who have strong characters who can be used as important capital in development. This character can be in the form of level of expertise and level of community education. The concept of human capital investment that supports economic growth has existed since the days of Adam Smith (1776), Heinrich Von Thunen (1875) and other classical theorists before the 19th century who emphasized the importance of investment. human skills. Schultz (1961) and Deninson (1962) then showed that the development of the education sector with human resources as its core focus has contributed directly to a country's economic growth, through increasing the skills and productive capabilities of the workforce.  These findings and perspectives have stimulated the interest of a number of experts to research the economic value of education (Nurulpaik, 2005). Human capital is a stock of productive abilities and knowledge found in society. Alfred Marshal once said "the most valuable of all capital is that invested in human beings" (Becker, 1975). In this case human capital is a long-term investment in the development of human resources to increase productivity. The importance of human capital is that the knowledge that exists in human resources is the driving base in increasing productivity. Human capital can be distinguished from human resources management, but can also synergize. Human capital views humans more as intangible assets and human resources management views humans as costs or costs that are detrimental to the company. The concept of human capital emerged, due to a shift in the role of human resources. Human capital arises from the idea that humans are assets that have many advantages, namely human capabilities when used and disseminated will not decrease but increase both for the individual concerned and for the organization, humans are able to transform data into meaningful information. The concept of innovation has been continuously developed by a number of experts and institutions in the last 50 years. This is based on Resource Based Theory (Barney, 1991). In the perspective of Resource Based View (RBV), internal resources and the internal environment are the main keys for determining strategies to achieve high performance (Hitt et al., 2011). Resource Based Theory (RBT) focuses on the concept of attributes of excellence that are difficult to imitate as a source of superior performance and competitive advantage (Barney, 1991). Resources based theory is the company's resources as the main driver behind the company's performance and competitiveness. Based on this resources based theory, an organization can be assessed as a collection of physical resources, human resources, and organizational resources (Barney, 1991). Barney (1991) categorizes three types of resources: Physical capital resources (technology, plant and equipment) Human capital capital (training, experience, and insight), and Organizational resource capital (formal structure)

The pharmacy is a pharmaceutical service facility where pharmacists practice pharmacy. In this case the pharmacist is responsible for creating good service quality according to consumer expectations and satisfaction with services. Customer satisfaction is the key to the success of a business. Satisfied customers will become loyal customers. They will tend to make repeat purchases and become product promoters, which in turn will increase the pharmacy's revenue. The purpose of writing this scientific article is to find out and review from a theoretical point of view various literature and how to analyze the quality of franchise pharmacy services on customer quality. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review, namely the analysis of pharmacy quality on customer satisfaction is influenced by product quality, service quality, price, emotional factors and cost easiness. It was concluded that after being analyzed from various theories and literature, customer satisfaction is one indicator that is widely used in measuring the service quality of a product, both goods and services. Service quality can also affect customer loyalty directly and affect customer loyalty indirectly through satisfaction. Customer satisfaction is strongly influenced by the quality of pharmacy services. For pharmacies that provide pharmaceutical services, it is also necessary to improve service quality standards. One important aspect that needs to be considered to maintain the consistency of pharmaceutical services is to maintain the attributes of each dimension of service quality provided to customers. Customers will be satisfied if their needs are met according to their expectations. In addition, it is also necessary to evaluate each service activity.

The purchase decision is the root of the achievement of a sale which on the purchase decision has an impact on turnover and sustainability of each organization. The purchase decision is one of the form of consumer behavior in using a product. In using a product to make a buying decision, consumers will go through a process that is a description of consumer behavior analyze various options to make decisions in make a purchase. The purchase target will be achieved if the attributes Purchasing drivers are met by the company, one of these attributes is: Quality of service, promotion, location.The method used in this research is a quantitative method with the number of samples set as many as 97 respondents. The analysis used includes the test validity, reliability test, classical assumption test, and multiple linear analysis test and coefficient of determination. The results of this study indicate that partially. Service quality affects satisfaction, however for the promotion variable has no positive and significant effect partially to customer satisfaction. And location has a positive and significant effect on customer satisfaction. For the simultaneous test, the quality of service, promotion and location has an effect on customer satisfaction.

This research was conducted to find out whether product attributes, service quality, and electronic word of mouth affect purchasing decisions for Wardah Liptrik at Shopee. This research is a quantitative research. The sample of this research is Shopee application users who have made transactions more than once on applications that are distributed to 100 respondents. Data analysis was performed using multiple linear analysis techniques which were processed using the SPSS data processing application version 25. The results showed that product attributes and service quality had an effect on purchasing decisions, but the EWOM variable had no effect on purchasing decisions. The results provide managerial implications for business people to add product attributes and improve service quality in order to increase consumer repurchase interest. With increasing purchasing decisions, it is expected that a business that is run can develop and be sustainable.

Study table is one of the supporting learning activities but the current study table design is not in accordance with consumer needs, especially for children. The development of this study table product is expected to answer the needs of custumers or consumers and produce an ergonomic study table. This multifunctional learning folding table product uses the parameter measurement of the Quality Function Deployment (QFD). The result obtained based on the customer show that there are 7 attributes (customer requitment) and 4 technical parameters ( technical response). In this regard, the product development of a multifuntional folding study table uses the Quality Function Deployment (QFD) method using teak wood. This table also has several features, namely a reading light feature, a glass holder, a storange feature, equipped with a simple design, attaractive practical colors and ideal dimensions so as to increase comfort inusing the folding study table product.

This study aims to examine "Analysis of the influence of dissatisfaction, product attributes, and the need for variation, on the switching of the Asus brand ". This data research used a questionnaire with a scale of 1-5 with a sample of 96 respondents. This sampling technique uses a non probability sampling with technique  purposive sampling . The data obtained were then analyzed with the SPSS . The results of this study partially (1) Dissatisfaction has a positive and significant effect on brand switching based on the value of t count > t table that is 3.575 > 1.662 with a significant 0.001 < 0.05. (2) Product attributes have a positive and significant effect on brand switching based on the value of t count > t table, namely 2.362 > 1.662 with a significant 0.002 < 0.05. (3). The need to look for variations has a positive and significant effect on brand switching based on the t count > t table, namely 6.472 > 1.662 with a significant 0.000 <0.05. (4) Simultaneously, dissatisfaction, product attributes, and the need for variation have a positive and significant effect on brand switching. Based on the calculated F value < F table that is 111.918> 3.945 with a significant 0.000 <0.005. Based on Adjusted R Square that is equal to 0.778. In this case, it means that 77.8% of the variation in the brand switching variable is explained by the variables of dissatisfaction, product attributes, and the need to seek variation. Meanwhile, the remaining 22.2% is explained by other variables outside the model

The purpose of this research is to promote t-shirt products from Sakukata.co, and to increase customer satisfaction with packaging design using the QFD method. This type of research is quantitative research. The population in this research are customers who have purchased Sakukata.co products at least once. The sample of this research was selected using Linear Time Function and obtained 40 respondents. This study used primary data from Sakukata.co and questionnaires, the data were analyzed using the Quality Function Deployment (QFD) method.The packaging attributes at Sakukata.co consist of the design, dimensions, capacity, shape, strength, and durability of the packaging. The Respon Teknis that must be in Sakukata.co is the packaging design is modern, simple, informative, elegant, and identical to Sakukata.co. The dimensions of the packaging are the same size as the product and can accommodate additional items for souvenirs (during the promo). Maximum packing capacity for 2 products. Ergonomic, and easy to open and close. The packaging material is not easily damaged, and can protect the product when it rains. Packaging design for primary, secondary and tertiary packaging.The results of the partial or simultaneous regression test show that the packaging attributes have a significant effect on customer satisfaction..

Competition in the business world is increasingly diverse, encouraging companies to compete in competing markets and consumers. This is what happened to the Takoto UMKM. This study aims to determine the marketing strategies used by UMKM Takoto to increase sales. This type of research is conducted using descriptive qualitative methods in the form of case studies on the Takoto UMKM business. This study aims: (1) to study the marketing strategy (marketing mix) of products at UMKM Takoto. (2) provide alternative marketing suggestions for UMKM Takoto products. The conclusions of this study are: (1) the product is considered good by consumers and already has 5 elements of product strategy such as product attributes, brand, packaging, and labels, but the product does not last long because it uses ingredients that do not contain preservatives; (2) the pricing strategy is oriented towards production costs so that in the future it can be considered for pricing by looking at the prices of competitors' products; (3) the promotion strategy of Takoto's UMKM pastries is still limited because it uses more personal selling rather than intense promotion through advertising; (4) Takoto's UMKM pastry products are marketed directly to consumers and through retailers, however the dominant marketing is direct to consumers so that the bargaining position is stronger because it does not depend on retailers.