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At present the world of coffee in Indonesia is showing very rapid development. This is evidenced by the mushrooming of cafes or shops selling drinks from processed coffee throughout the archipelago. Coffee shop business owners are expected to increasingly compete for customers by serving quality coffee drinks, affordable prices and simpler outlet concepts. To maintain the existence of the mushrooming coffee shops, Teras Kopi needs a new, strong and consistent visual identity in order to be able to compete with other competitors who already have a strong and consistent visual identity. Based on these problems, the writer designed Warung Teras Kopi's visual identity using a descriptive approach, namely by directly interviewing related parties. As a result, this study uses the Graphic Standard Manual (GSM) which will be applied to supporting media properly and consistently, in accordance with the vision and mission of Warung Eras Kopi, so that it can become a new visual identity in the form of a new logo along with a newly created visual identity design. with the values ​​of coffee terrace coffee shops namely coffee, delicious, simple, and comfortable.    

The quality of service provided at the Check-in counter is an important factor that affects passenger satisfaction to choose an airline. The quality of service at the Check-in counter includes speed of service, friendliness of officers, availability of necessary information, clarity of procedures, and quality of facilities and equipment provided. The quality of service at the Check-in counter can affect the image and reputation of the airline in the eyes of the public. If the quality of service at the Check-in counter is poor, passengers tend to give negative reviews and potentially damage the image of the airline.  This study aims to determine whether there is an influence and how much influence the quality of Check-in counter service on customer satisfaction of Wings Air at Rahadi Oesman Ketapang airport. This study used quantitative methods, with sampling techniques in this study using Purposive Sampling techniques. The data collection technique uses a questionnaire with measurements using the Likert scale. The results of the study show that the quality of Check-in counter service affects passenger satisfaction. This can be proven by the results of significant values of 0.00 < 0.05 and T Test 13,596 > 1.661. The value of the Coefficient of Determination (R2) is 0.654 This means that the relationship between the independent variable and the dependent variable is 65.4%..    

An increasingly intensive marketing strategy is carried out by advertising on television, including advertisements for Aqua brand Bottled Drinking Water (AMDK) products. Aqua's strategy has been effective in accordance with the findings of the market research conducted. The purpose of this study was to understand the impact of the effectiveness of Aqua advertising 'existing version of Aqua'. The quantitative approach method carried out is based on positivistic research data (concrete data), namely numerical values to be measured using statistics as a calculation test tool, related to the problem under study to produce a conclusion. The population of this study was the entire audience of Aqua television commercials in Brebes County. The sample was obtained with the 10% Slovin formula of 200 respondents. The research instrument used was in the form of primary data from filling out questionnaires. The results showed that advertising creativity and humor elements had a positive effect on the effectiveness of Aqua advertisements, there was a positive influence of advertising attractiveness on the effectiveness of Aqua advertisements, the quality of advertising messages had a positive effect on advertising effectiveness and there was an influence on advertising creativity, humor elements, advertising attractiveness and quality of advertising messages simultaneously affected the effectiveness of Aqua advertisements in Brebes Regency

This study aims to analyse the effect of price, distribution, and lifestyle on purchasing decisions for Swallow sandals in Surabaya. The research method uses a quantitative approach by collecting data through questionnaires from 100 respondents purposely selected from the Surabaya community who have purchased Swallow sandals. The research findings show significant managerial implications, including the need for distribution channel management to pay attention to distributor decisions on sales force services. Improving service quality and product availability at the right time are key to strengthening consumer trust in distribution channels. Understanding and utilising consumer lifestyle values in marketing strategies is also important. Awareness of the positive impact of lifestyle on purchasing decisions can help design marketing that is more in line with consumer preferences, including the addition of product variations that reflect the target market's lifestyle to increase product appeal and expand market share. With these findings, companies can optimise marketing strategies and product management, increase consumer satisfaction, strengthen brand loyalty, and achieve long-term success in the market    

Character education is important in the content of the elementary school curriculum. The content of this curriculum can be constructed on local content subjects, in addition to conveying material as well as strengthening character according to local customs and culture. The development of character education that contains traditional values and local culture is important because it sees the reality on the ground that school children are very dependent on gadgets but are not used for educational activities, and in making decisions for the future they are still very dependent and centered on parents' decisions. So that the service team from the Unisri PPKn study program was motivated to provide workshops on the implementation of regional culture-based local content curricula. Methods Implementation of activities is carried out in the form of counseling and training in implementing a local content curriculum based on regional culture. The results of community service activities at SDN 01 Bumi Laweyan include teachers starting to carry out and apply local culture in daily learning activities such as greetings, greeting fellow friends, and with teachers using fine Javanese. Keywords: Regional Culture, Implementation, Character Education

This research is based on problems regarding students who are less interested in participating in extracurricular activities, students in the process of participating in extracurricular activities are less enthusiastic about following directions, and lack the ability to focus. With this, the problem can be formulated from this, namely what are the factors that influence students' interest in choosing extracurricular activities at SMPN 4 Bukit Barisan District. The aim of this research is to reveal the factors that influence students' interest in choosing scout and tahfidz extracurricular activities at SMPN 4, Bukit Barisan District, 50 City District. This type of research uses field research which is descriptive quantitative using factorial analysis. The key informants were class VII students and class VIII students, as well as supervising teachers in extracurricular activities. To collect data, the authors conducted interviews and questionnaires (questionnaire). After the data is collected, it is processed and analyzed. The result of the research is that students' interest in choosing extracurricular activities at SMPN 4 Bukit Barisan District. Factors that influence student interest are intrinsic factors which include ability, temperament, character, physical structure, teachers, facilities, peers, habits. . The results of the analysis obtained are the matrix component values ​​for the ability variable (0.852), temperament variable (0.727), physical structure variable (0.835), teacher variable (0.849), facility variable (0.816), peer variable (0.851), parents (0.821 ), habit variables (0.812). From the results of this research it can be concluded that the variables are willingness, needs, motivation, family support, school environment. So the researcher concludes that the most dominant factor influencing students' interest in choosing extracurricular activities is the factor that has the highest value, namely ability variable (0.852). This shows that most students' interest in choosing extracurricular activities is influenced by the students' own abilities, so teachers should always arouse students' interest in choosing extracurricular activities through developing the factors that influence them in each extracurricular activity, especially the students' abilities.

. This research aims to describe the social values ​​in the traditional marriage of the Dayak Ot Danum tribe in Seruyan Regency including: (1) material values, (2) vital values, (3) spiritual values.This research approach uses a qualitative research approach using descriptive methods. The data source used in this research is a trusted informant, namely Mr. Cilik. Data analysis This research was carried out by collecting data, identifying data, classifying data, and describing data. The results of research on social values ​​in the traditional marriage of the Dayak Ot Danum tribe in Seruyan Regency show (a) Social Value in the form of material values ​​in the traditional marriage of the Dayak Ot Danum tribe in the form of: (1) traditional traditions, (2) clothes for parents, (3) gray hair cover, (4) lapat henjan plate, (5) bahalai, (6) tantai sirau hanger, (7) sirau or lilis lamiyang, (8) engagement ring. (b) Social Values ​​in the form of vital values ​​in the traditional marriage of the Dayak Ot Danum tribe in the form of: (1) sanaman or knife, (2) dandu pangait workshop, (3) jukungsisih sahan, (4) jala penyeh balau. (c) Spiritual values ​​include truth values, beauty values, moral values ​​and religious values. The value of truth in the traditional marriage of the Dayak Ot Danum tribe is in the form of: (1) the word of God. The value of beauty in a traditional Dayak Ot Danum wedding is in the form of: (1) decoration, (2) pencak silat. The moral values ​​in the traditional Dayak Ot marriage are: (1) no trust. The religious values ​​in the traditional Ot Danum Dayak wedding are in the form of: (1) marriage blessing, (2) the Bible.

Nowadays, food and beverage products are widely circulated in society. In the era of globalization of society, the traffic of goods including food/drinks across countries is not guaranteed to be halal. Even though religious obligations command us to consume halal food/drinks. With the existence of Law no. 33 of 2014 concerning Halal Product Guarantees and Government Regulation no. 39 of 2021 shows that there is legal certainty in the implementation of Halal Product guarantees. The problem is how to theoretically and empirically study the implementation of halal product guarantees from an Indonesian legal perspective. The research methods are normative juridical and sociological. The research results show that theoretically, the implementation of halal product guarantees is based on Law no. 33 of 2014 concerning Halal Product Guarantees reflects legal norms originating from God's Law (God Order), namely from the Al-Qur'an and Hadith, and has long been practiced in people's lives as a reflection of a person's or society's religious awareness. The process shows a circle of interaction that ends with the Halal Product Guarantee Law. Empirical studies explain that the implementation of halal product guarantees has been going on in people's lives for a long time so that it functions to create legal certainty, comfort and justice for the user community as well as realizing beneficial values for economic growth and community welfare. The existence of statutory regulations, legal institutions and public awareness of halal product guarantees are elements of a legal system. Empirical studies explain that the economic subsystem played by business actors has great energy to adapt quickly and utilize legal regulations and community culture to expand and develop their business. Keywords: Halal, Products, Law and Society  

The Islamic Digital Economy (IDE) has emerged as a transformative force, unlocking new opportunities for sustainable development within the global Muslim community (Ummah). This paper explores the multifaceted dimensions of IDE and its potential impact on Ummah sustainability. The IDE encompasses a wide array of digital technologies, including but not limited to fintech, e-commerce, blockchain, and artificial intelligence, all aligned with Islamic principles. By leveraging these technologies, the Ummah can foster economic growth, financial inclusion, and social development while adhering to ethical and Sharia-compliant practices. This paper delves into the key components of IDE, examining its role in promoting entrepreneurship, enhancing financial literacy, and fostering innovation within the Ummah. Moreover, it explores the potential of IDE to address societal challenges such as poverty, unemployment, and income inequality through inclusive and sustainable economic models. In addition, the paper highlights the importance of regulatory frameworks that support the growth of IDE, ensuring that it aligns with Islamic values and principles. It also underscores the need for educational initiatives to enhance digital literacy within the Ummah, empowering individuals to fully participate in the digital economy. Through a comprehensive analysis of the opportunities and challenges associated with IDE, this paper aims to provide insights for policymakers, businesses, and communities seeking to harness the full potential of the Islamic Digital Economy for the sustainable development of the Ummah. By embracing IDE, the Ummah can not only navigate the digital age successfully but also contribute to a more inclusive, ethical, and sustainable global economic landscape.

Rangawak is a wood-working workshop in Barulak, Tanah Datar that produces hand-processed products without using massive manufacturing machines. Rangawak has been running since 2019, by utilizing the surrounding wood resources which are designed and processed to produce valuable furniture. However, this is still not enough to make Rangawak a sustainable brand. Rangawak needs more than just a quality product, but also a strong brand image, so it is easily recognized by potential consumers. Branding steps are deemed appropriate to overcome this problem using the design thinking method which focuses on empathy, defining problem, ideation and refining solutions. This method includes experimentation, development of ideas in visual form and physical implementation based on existing problems. The branding process results in the design of ideal branding elements, compiled into a brand book so that it becomes a reference for acting both internally and externally. These elements are in the form of values held firmly by the brand, brand positioning in the market, calm explanation of brand naming, brand personality which becomes a reference for how the brand interacts (in the form of tone of voice, prohibited and recommended terms, pronunciation and choice of words in copywriting), as well as visual identity with guidelines and rules for its application in various supporting media such as websites, catalog books, posters, member cards, packaging and Instagram accounts selected based on indicators of the media's effectiveness and efficiency in the brand activation process.

This research aims to determine: (1) The influence of consumer trust on decisions to purchase beauty products (Case Study of Wardah Products at the Alke Cosmetic Store in Kolaka Regency) and (2) The Influence of Product Knowledge on Decisions to Purchase Beauty Products (Case Study of Wardah Products at the Alke Store Cosmetics in Kolaka Regency). This research is quantitative research with an explanatory research model using a questionnaire as the instrument. The population in this study were all Muslim female consumers using Wardah in Kab. Kolaka with a sample size of 120 respondents using observation, documentation and questionnaire techniques. Data collection techniques are primary data and secondary data. Research instrument testing uses validity and reliability tests with SPSS 25. Research data analysis techniques use the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that consumer trust has a positive and significant effect on purchasing decisions. This is proven by the t-count or t-statistic which is 2.664 which is higher than the t-table value > 1.657. With P-values ​​0.009. Meanwhile, Product Knowledge also has a positive and significant effect on Consumer Purchasing Decisions because the t-count or t-statistic value is 4.797 which is higher than the t-table value >1.657 with P-values ​​of 0.000. So Consumer Trust and Product Knowledge have a positive and significant effect on Purchasing Decisions by 92.7%.    

This study aims to determine: (1) The Effect of Halal Labeling on Consumer Purchase Decisions on Ms Glow Products in Kolaka Regency and (2) The Effect of Brand Image on Consumer Purchase Decisions on Ms Glow Products in Kolaka Regency. This research is a quantitative research using an explanatory research model using a questionnaire as an instrument. The population in this study were respondents who had bought or used Ms glow products and respondents who used Ms glow products with a total sample of 120 respondents using a purposive sampling technique. Data collection techniques are primary data and secondary data. Testing the research instrument used the validity test and reliability test with SPSS 25. The research data analysis technique used the Structural Equation Modeling (SEM-PLS) method with SmartPLS 3.0. Based on the research results, it is known that Halal Labeling has a positive and significant effect on Purchase Decisions. This is evidenced by the t-count or t-statistic, which is 2.234, which is higher than the t-table value, which is> 1.657. With p-values ​​of 0.027. Meanwhile, brand image also has a positive and significant effect on purchasing decisions because the t-count or t-statistic value is 8.123 which is higher than the t-table value, which is > 1.657. With P-values ​​of 0.000. Then Halal Labeling and Brand Image have a positive and significant effect on Purchase Decision of 80.0%.

The purpose of this study is to determine: (1) the impact of consumer behavior on purchase decisions at The Scoop café in Kolaka district, and (2) the impact of store atmosphere on purchasing decisions in Kolaka district. This is a quantitative study with an explanatory research model that use a questionnaire as an instrument. In this study, the population consisted of all consumers who had purchased The Scoop café products, with a total sample of 70 respondents recruited by observation, documentation, and questionnaire procedures. There are two types of data collection techniques: primary data and secondary data. SPSS 25 was used to examine the study instrument's validity and reliability. The Structural Equation Modeling (SEM-PLS) method using SmartPLS 3.0 was utilized to analyze the research data. The results show that Consumer Behavior has a favorable and significant impact on Consumer Purchase Decisions. This is demonstrated by the t-count or t-statistic of 2.816, which is more than the t-table value of > 1.66. P-values of 0.003. Meanwhile, because the t-count or t-statistic value is 7.619, which is greater than the t-table value > 1.66 with a P-value of 0.000, Store Atmosphere has a positive and substantial effect on Consumer Purchase Decisions. Consumer Behavior and Store Atmosphere then have a 92.7% favorable and substantial effect on Consumer Purchase Decisions

Abstract. This study aims to determine whether there is an influence of the problem based learning model integrated with video animation on the mathematical problem solving abilities of class VIII students. This research was conducted at SMP Negeri 6 Percut Sei Tuan, TA 2022/2023. The research method used is a quasi-experimental design method. The sample in this study consisted of two classes namelyclass VIII-3 as the experimental class and class VIII-4 as the control class. The experimental class uses a problem-based learning model integrated with video animation and a control class with conventional learning. Obtaining the average score of the final test (posttest) of the experimental class students is equal to 89.22, whereas in the control class the average result of the student's final test score was 72.55, in the hypothesis test, the results obtained from the average difference test (t-test) with statistical values t_hitung>t_tabel(10.56 > 1,671 ) which means there is an influence from the usea problem-based learning model integrated with video animation that is applied to the experimental class. This indicates that the mathematical problem solving abilities of the experimental class students are better than the control class.

. This research aims to determine: (1) The influence of celebrity endorsements on purchasing decisions (Study on TikTok Shop users in Kolaka Regency), (2) The influence of promotions on purchasing decisions (Study on TikTok Shop users in Kolaka Regency). This research uses a quantitative method approach. Data collection in this research used observation, documentation and questionnaires. The population of this research is TikTok Shop users in Kolaka Regency. Meanwhile, the sample for this research consisted of 130 respondents with sample determination using purposive sampling technique. Research instrument testing uses validity and reliability tests with SPSS 25.0. The data analysis technique used in this research is Structural Equation Modeling (SEM) based on Partial Least Square (PLS) through measurement model testing (outer model) and structural model testing (inner model) with SmartPLS 4.0. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000. Based on the research results, it is known that the Celebrity Endorsement variable has a positive and significant effect on Purchasing Decisions as indicated by a T-Statistic value of 2.871 and a P-Values ​​of 0.004. And the Promotion variable also has a positive and significant effect on Purchasing Decisions, this is shown by a T-Statistic value of 7.763 and a P-Values ​​of 0.000.

This study is motivated by a moral dilemma that arises among students, especially verbal intimidation in the form of words that hurt the victim's heart that can be perceived by the sense of hearing. Bullying is a moral problem that must be addressed in students. Bullying is against moral and religious principles because Islam has instilled good values. Islam strongly recommends mutual respect and appreciation. With the existence of Islamic religious education teachers emphasizing the importance of Islamic teaching in transmitting values and reducing social violence in madrasas. For this reason, the problem of bullying is so complex and urgent to study. Therefore, to find out how teachers' efforts to deal with bullying behavior that occurs, it is necessary to conduct research on handling bullying. So that it can be used as a reference or reference to prevent and deal with problems such as bullying. The purpose of this study was to identify the causes, forms, efforts of PAI teachers or school teachers' solutions in dealing with verbal bullying. This research is a type of field research, namely qualitative research. In this study, data were collected through interviews, observation and documentation. Therefore, the task of the teacher is as a facilitator and mediator for their students, it is hoped that the presence of the Islamic Religious Education Teacher will be able to influence the attitudes and behavior of students to avoid violence in schools such as bullying.

This study aims to determine: (1) The effect of transformational leadership style on employee performance (2) The effect of organizational commitment on employee performce.This study used a quantitative method approach with the study population being all employees of the Regional Drinking Water Company (PDAM) Bombana Regency with a total sample of 30 respondents. Instrument testing in this study used the Validity test and Reliability with SPSS 26.0. The research data analysis with a total 35 respondents technique used the structural equation modeling (SEM-PLS) method with SmartPLS 4.0. Based on the results of the study it is known that there is a positive and significant influence between the transformational leadership style variable on employee performance as indicated by the t-statistic value of 8,405 with a P-Values ​​of 0.000, while the variable Organizational Commitment has a positive and not significant effect on employee performance indicated by the t-value statistic of 0,142 with a P-Values ​​of 0.000.

The main objective of this research is to determine the role of turnover intention in mediating the adaptation of green culture on the work productivity of lecturers at private universities in Medan City. The approach in this research is quantitative. The population comes from 5 private universities in Medan City, totaling 728 students. The sampling technique used cluster sampling, where 258 educational staff were used as research samples. The data analysis technique for this research uses statistical analysis, namely the Partial Least Squares-Structural Equation Model (PLS-SEM), which aims to carry out path analysis with latent variables. The results of data analysis show that the adaptation of green culture directly has a significant effect on employee work productivity. Then, turnover intention hurts employee work productivity. Finally, indirect turnover intention does not significantly mediate the adaptation of green culture on employee work productivity. The implications of the findings in this research show that green cultural adaptation currently needs to be carried out by private universities. The provision of green open space and green cultural values at the private higher education level in Medan City has yet to be consistently and sustainably implemented.

Hypertension as silent disease or silent killer i.e. escalation of systolic blood pressure is higher or equal to 140mmHg, and escalation of diastolic pressure is higher or equal to 90 mmHg. High prevalence of hypertension need to get the right treatment. The situation analyst at Dr. R. Koesma Tuban Hospital, obtained two from five patient have not complied with instructions by local doctor. This Study intend : (1) acknowledge relationship level of knowledge toward diet obedience in outpatient hypertension at Dr. R. Koesma Tuban Hospital, (2) acknowledge relationship family support toward diet obedience in outpatient hypertension at Dr. R. Koesma Tuban Hospital. This Study uses correlation, using a cross sectional approach. This study held in Dr. R. Koesma Tuban Hospital and several respondent houses. Sample of this study come to 22 respondent using total sampling technique. Data retrieval by  test and questionnaires. Then, the data were analyzed by frequency distribution and Chi-square Test. Based on the results of this research were obtained respondents have good knowledge (27,3%) Family support with a good values (50%). Result of bivarate analysis knowledge p value>0,05, so then there is uncorelattion between knowledge with diet obedience. Whereas, result of family support p value <0,05, so then there is a relationship between family support with diet obedience. Conclusion from the data show, that the variable level of knowledge has no relationship diet obedience in outpatients at Dr. R. Koesma Tuban, while family support be found relationship,  toward diet obedience outpatient at Dr. R. Koesma Tuban Hospital.  

Optimizing Sales Results Using the Simplex Method in Small and Medium-sized Enterprises (SMEs) for Tempe Production. Linear programming is a mathematical formulation method that employs linear equations to determine optimal values while maximizing or minimizing the objective function within certain constraints. In this study, linear programming is applied to SMEs engaged in tempe production, particularly at Tempe Pak Bibit SME. In their production process, SMEs often face challenges in determining the daily tempe production quantity and prioritizing production items that yield maximum profits. This research aims to provide valuable insights to assist the decision-making process in optimizing tempe production, achieving optimal production results, and maximizing sales profits for Tempe Pak Bibit SME. The results obtained through the simplex method indicate a cost of Rp. 749.454,5, with a production of 58 round-shaped tempe units and 4 square-shaped tempe units per production batch.