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Usaha Mikro, Kecil, dan Menengah (UMKM) di Indonesia mengalami perkembangan yang signifikan. Dalam perekonomian Indonesia, UMKM menjadi kelompok usaha dengan jumlah terbesar. Bahkan saat terjadi krisis global, UMKM tetap berperan sebagai penopang perekonomian negara. Laporan keuangan merupakan salah satu aspek kritis dalam mengelola Usaha Mikro, Kecil, dan Menengah (UMKM). Laporan keuangan adalah alat yang sangat penting bagi pemilik UMKM.Penelitian ini menggunakan metode kualitatif dengan menguraikan fenomena dan fakta yang ada atau terjadi dalam obyek penelitian. Data diperoleh dari hasil observasi dan wawancara yang dilaksanakan di UMKM Bandar Pentol Informatic selama bulan April 2024. Bandar Pentol Informatic merupakan usaha yang bergerak dibidang produksi pangan khususnya memproduksi daging. Usaha ini beroperasional setiap hari. Lokasinya berada di jl. Raya kedung cowek, Kenjeran, Surabaya. Usaha Bandar Pentol Carismatic ini dibangun dalam skala kecil. Pada awal mendirikan usaha pentol ini, Bapak Rozikin hanya menjual di desa-desa dekat rumah. Seiring berjalannya waktu, permintaan konsumen semakin banyak dan beliau mulai membuka cabang pentol. Usaha Bandar Pentol Informatic ini dapat memproduksi kurang lebih 15 kg dalam sehari. Dalam siklus akuntansi, biasanya periode laporan disajikan tahunan.Laporan yang dibuat yaitu Laporan laba rugi, laporan ekuitas pemilik, dan laporan posisi keuangan.

The evolution of technology has changed consumer behavior, especially in terms of online shopping in e-commerce, which has resulted in marketplace platform competition increasing significantly.  This study aims to examine the effect of customer ratings and reviews on purchasing decisions on Somethinc skincare products in Prambon sub-district, Sidoarjo Regency. This research adopts quantitative methods. Data were analyzed using SPSS software. The results showed that there was a positive and significant influence between ratings on purchasing decisions, as well as customer reviews also showed a positive and significant influence on purchasing decisions for Somethinc products in e-commerce.

This research explores the meaning and social value of non-Muslim consumer behavior in hunting takjil during Ramadan in Medan City. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation. The results collected amounted to 35 sets (Respondents) from 7 different locations where the results showed that non-Muslim consumers showed tolerance, openness, and mutual respect for Muslims. They participate in Ramadan traditions and understand the associated social values. Factors that encourage non-Muslims to hunt for takjil include culinary curiosity, the vibrant atmosphere of Ramadan, and support from Muslims. Takjil hunting also reflects the values of tolerance, togetherness and sharing. The month of Ramadan brings changes in the consumption habits of non-Muslims, with positive impacts in social and economic aspects.

The global automotive industry is a dynamic economic sector that continues to develop and faces intense competition. Over the past few decades, Honda has grown significantly and become one of the major players in this business. One of the main reasons for Honda's success is its ability to build a tight brand identity. The focus of this research is to explain the influence of Honda's brand image on consumer satisfaction. The theory used is the uses and effect theory with quantitative research methods. This research uses a descriptive approach. The objects taken in this research were Honda automatic motorbike users in Tangerang City. This research used a non-probability sampling technique with an accidental sampling method with a sample of 100 respondents. The paradigm used is the positivism paradigm. The data analysis techniques used are normality test techniques, heteroscedasticity tests, simple linear regression analysis tests, and hypothesis testing with the SPSS 27 application. The results of this research have a positive influence between the variable Brand Image (X) and the variable Consumer Satisfaction (Y). Thus, the brand image variable has a proportional influence on consumer satisfaction of 60.9%.

This research focuses on the influence of influencers and customer reviews on Avoskin skincare purchases on social media, especially in digital marketing. The goal is to understand their role in consumer behavior, and explore effective marketing strategies to increase sales and loyalty. It aims to provide insight into the importance of influencers and customer reviews in Avoskin's digital marketing success. The research focused on Avoskin Skincare users, by collecting field data through questionnaires to 107 respondents who met the criteria. A quantitative descriptive approach was used to analyze the influence of beauty influencers on purchasing decisions. An online survey was used to explore respondents' opinions about influencers, interest in products, reviews, and purchase factors. Data analysis was conducted descriptively with a table of survey results.This study tested three hypotheses about the influence of influencers and user reviews on purchasing decisions. The first and second hypotheses are supported by previous research, showing the significant influence of influencers and user reviews. The results of the third hypothesis show that both jointly influence purchasing decisions with strong statistical significance. This confirms the important role of influencers and user reviews in shaping consumer purchasing decisions. The results of the study using IBM SPSS 29 confirmed that influencers and customer reviews have a positive and significant impact on purchasing decisions, encouraging consumers to purchase Avoskin skincare products in accordance with the hypothesis. However, this study has limitations in population and references, and only considers three variables. It is recommended that similar studies expand the population and consider additional variables for a more comprehensive analysis.

Abstract. Digital transformation has brought about changes in shopping patterns with the advent of online shopping and food ordering. Reviews and ratings have a big impact on consumer preferences, so it is important to pay attention to reviews and ratings in online marketing strategies. This study aims to measure the impact of online consumer reviews and ratings on consumer loyalty to Bangor Burger on ShopeeFood. Through a quantitative approach, the sample was taken using the Non - probability sampling method with a total of 100 respondents. The population studied was consumers who had bought Bangor Burger at ShopeeFood. Data was collected through questionnaires distributed to respondents. Data analysis was carried out using path analysis with IBM SPSS software. The results showed that reviews and ratings have a significant influence on Burger Bangor consumer loyalty at ShopeeFood. Keywords: Online Shopping, ShoppeeFood, Burger Bangor, Consumers, Review, Rating, Consumer Loyalty.   Abstrak. Transformasi digital telah membawa perubahan dalam pola belanja dengan hadirnya belanja online maupun pemesanan makanan. Review dan rating memiliki dampak yang besar pada preferensi konsumen, sehingga penting untuk memperhatikan review dan rating dalam strategi pemasaran online. Penelitian ini bertujuan untuk mengukur dampak review dan rating konsumen secara online terhadap loyalitas konsumen pada Burger Bangor di ShopeeFood. Melalui pendekatan kuantitatif, sampel diambil menggunakan metode Non – probability sampling dengan jumlah responden sebanyak 100 responden. Populasi yang diteliti adalah konsumen yang pernah membeli Burger Bangor di ShopeeFood. Data dikumpulkan melalui kuesioner yang disebarkan kepada responden. Analisis data dilakukan menggunakan path analysis dengan perangkat lunak IBM SPSS. Hasil penelitian menunjukkan bahwa review dan rating memiliki pengaruh signifikan terhadap loyalitas konsumen Burger Bangor di ShopeeFood.  Kata kunci: Belanja Online, ShoppeeFood, Burger Bangor, Konsumen, Review, Rating, Loyalitas Konsumen.

Finding out what makes Gudeg Yu Djum Wijilan Yogyakarta customers happy is the main goal of this study. Customer satisfaction (Y) is the dependent variable, whereas taste and service quality are the independent factors. One hundred Gudeg Yu Djum Wijilan Yogyakarta consumers who have bought and eaten this product make up the sample for this study. It is SPSS 25 that is utilized for the analysis. Research and analysis employing regression analysis led to the conclusion that High-Quality Taste and Service Significantly Impact Consumer Satisfaction.

Abstract. Online shopping is a new technique in the world of trade in the lives of people in the modern era. Online shopping is also considered practical because online marketing utilizes the internet as a potential source of information to facilitate the life system. With global technological advancements of transactions that continues to develop, many opportunities for convenience are open for people in shopping activities. One of them is through online buying and selling known as e-commerce. This phenomenon shows that e-commerce platforms such as Tiktok, Shopee, Tokopedia, Lazada, Blibli, and Bukalapak have become the main choice for people in making shopping transactions today. This reflects the widespread adoption of the concept of online shopping as a practical and efficient alternative to meet consumer needs. This development also marks the transformation of the traditional way of shopping towards a more modern model that is integrated with technology. In carrying out this transaction, various types of contracts are used, such as the istishna contract. This istishna contract can be used for online purchases and sales can be established in a more structured manner and in accordance with sharia principles. Through this contract, buyers and sellers can carry out transactions clearly and fairly, and ensure that the goods or services ordered are suitable with the requirements and anticipations of the buyer. This research makes use of a descriptive qualitative approach involving reading theory, which includes methods of collecting and analyzing data from a variaty of sources including books, scientific notebooks, references, & additional literature partinent to the study topic. The purpose of this study is to determine the use of the isttishna contract for online purchases and sales made under the cash on delivery (COD) method with the hope of producing a through comprehension of the idea of the isttishna contract in Islamic economics and the ways in which these ideas might be used in cash on delivery (COD) transactions. Keywords: Contract istishna, cash on delivery (COD), buy and sell online   Abstrak. Penjualan online  adalah  pola perdagangan  yang telah merevolusi cara hidup masyarakat umum pada zaman sekarang. Penjualan online menjadi lebih umum karena penjualan ini menggunakan internet untuk menyediakan  pengetahuan yang  berpotensi  berguna  untuk memperlancar pola hidup. Dengan kemajuan teknologi dalam dunia transaksi yang terus berkembang, terbuka banyak peluang kemudahan bagi masyarakat dalam kegiatan berbelanja. Salah satunya adalah melalui jual beli online yang dikenal sebagai e-commerce. Fenomena ini menunjukkan bahwa platform penjulaan online contohnya Tiktok, Shopee, Tokopedia, Lazada, Blibli, serta Bukalapak telah menjadi pilihan utama masyarakat dalam melakukan transaksi belanja saat ini. Hal ini mencerminkan adopsi yang luas terhadap konsep belanja online sebagai alternatif yang praktis dan efisien dalam memenuhi kebutuhan konsumen. Perkembangan ini juga menandai transformasi cara tradisional berbelanja menuju model yang lebih modern dan terintegrasi dengan teknologi. Dalam pelaksanaan transaksi ini, digunakan berbagai jenis akad seperti akad istishna. Dengan menggunakan akad istishna, transaksi jual beli online dapat terjalin dengan lebih terstruktur dan sesuai dengan prinsip syariah. Melalui akad ini, pembeli dan penjual dapat menjalankan transaksi dengan jelas dan adil, juga memverifikasi bagian atau item tersebut yang dikirim sebanding dengan keperluan dan harapan pembeli. Penelitian ini meggunakan metode kualitatif deskriptif dimana melibatkan teori kepustakaan, yang mencakup metode pengumpulan dan analisis data melalui beragam referensi misalnya buku, jurnal akademik, referensi, serta rujukan lain yang berhubungan terkait pokok penelitian. Penelitian  ini  bertujuan agar mengetahui penerapan akad isttishna dalam sistem cash on delivery (COD) pada transaksi jual beli online dengan harapan menghasilkan pemahaman mendalam tentang konsep akad istishna dalam ekonomi syariah serta bagaimana prinsip-prinsip ini dapat diterapkan dalam transaksi cash on delivery (COD). Kata Kunci: Akad istishna, bayar ditempat, jual beli online

Barbershop is a type of business that is skyrocketing. Taking the momentum of the return of the smooth era hair trend using pomade, the phenomenon of the proliferation of barbershops seems unstoppable. The type of research used in this research is a survey. In survey research, information is collected from respondents using a questionnaire totaling 102 respondents. This research aims to determine Service Quality and Price Perception together on consumer satisfaction of Rony Barbershop service users in Bantul City. There is an influence of service quality and price perception together on consumer satisfaction of Rony Barbershop service users in Bantul City. This is proven by the calculated F value of 36.153 with a significance of 0.000, therefore the significance value is smaller than 0.05.

Customers who enter into insurance agreements online receive legal protection based on Law no. 40 of 2014, Consumer Protection Law, Civil Code, KUHD, and Law no. 11 of 2008 concerning Information and Electronic Transactions. Thus, an online insurance policy is recognized as a legally valid electronic document, both in digital and printed form. OJK is responsible for insurance supervision, both online and offline, with a focus on aspects of governance, business ethics and financial health. This supervision includes analysis of reports, examinations and investigations, which are part of the OJK's duties in regulating and supervising the financial services sector in Indonesia.  

This research aims to analyze the influence of brand image and outlet location on consumer buying interest at Warung Makan Ayam Geprek Preksu, Warungboto Branch, Yogyakarta. Brand image is an important factor that can influence consumer perceptions of the quality of the products and services offered, while outlet location plays a significant role in determining accessibility and convenience for consumers. The research method used was a survey with a questionnaire distributed to 150 respondents who were customers of the Ayam Geprek Preksu Food Stall. Data analysis was carried out using multiple linear regression to determine the relationship and influence between the variables studied. The research results show that brand image and outlet location significantly influence consumer buying interest, with brand image having a more dominant influence. These findings provide practical implications for the management of Warung Makan Ayam Geprek Preksu to continue to improve its brand image through effective marketing strategies and considering location factors in future business expansion.

Konsumen merupakan objek utama jalannya sebuah usaha. Segala kegiatan pemasaran yang diterapkan berdasarkan kebutuhan dan keinginan konsumen. Persaingan usaha didasarkan kepada bagaimana menunjukkan kualitas produk kepada konsumen. Setiap individu tentunya memiliki keinginan yang berbeda. Menjalankan sebuah usaha atau bisnis perlu mendapatkan kepuasan konsumen sebagai bentuk penilaian konsumen terhadap usaha yang dijalankan. penilaian konsumen mengenai kualitas pelayanan yang diterapkan rumah makan Marini, 4 indikator yang ditanyakan berada pada kategori sangat baik. Rumah makan Marini telah menerapkan kualitas pelayanan dengan baik sehingga dapat menarik minat konsumen. rumah makan Marini mendapatkan loyalitas konsumen dengan sangat baik hal ini dilihat dari 4 indikator yang menjadi penilaian responden memberikan nilai sangat baik sebagai bentuk dampak dari kualitas pelayanan yang memberikan kepuasan konsumen berjalan lurus dengan loyalitas konsumen. Meningkatkan loyalitas konsumen bertujuan agar konsumen tidak berpindah ke rumah makan lain.

The current modern era brings various opportunities and new business opportunities. This causes more and more prospective entrepreneurs to be interested in taking advantage of existing infrastructure advances to support their business. Apart from that, it has an impact on increasing the level of competition in the industry, which can be indicated by the increasing number of competitors from similar companies that present alternative choices for consumers with different promotions and quality. In fact, each company has its own unique way of holding promotions to attract consumer attention. Therefore, entrepreneurs need to prioritize efforts to implement effective product quality, prices, promotions and services to maximize sales levels. This research is aimed at analyzing the influence of product quality, price, promotion and service on repeat purchase decisions. The approach is a qualitative approach, by collecting data through literature study from previous articles and literature. Research findings reveal that product quality, price, promotions, and service have a significant influence on repeat purchases by consumers. Satisfactory product quality and affordable prices can increase consumers' interest in repurchasing. Apart from that, attractive promotions and quality service also play an important role in influencing consumer satisfaction and encouraging repeat purchases.

Changes in society and technological developments that occur in the current era of globalization have resulted in the emergence of new products from various companies. This has an impact on companies competing with each other to get consumers who are the targets of each company to market their products. It is not easy for companies to get consumers because they often face problems, especially related to efforts to market their products to the market. Seeing what is described above, marketing is one of the activities carried out by a company to maintain its survival, develop and gain profits and can strengthen its position in facing competing companies. This research aims to find out whether the factors price, image, model, quality, service and spare parts can significantly influence consumers to be loyal to Honda brand motorbikes partially or together, and between these factors. What factors have the most significant influence on consumers. This research was carried out by providing a simple service by giving questionnaires to 100 respondents who were considered to represent this research    

This study is to determine the effect of product quality and distribution channels on purchasing decisions at PT Putra Jaya Nanas Blitar. Types of quantitative research. Data collrction techniques primary data and secondary data, the number of samples is 100 responden at PT Putra Jaya Nanas Blitar. The analysis techniques are Validity Test, F Test and Coefficient of Determination Test. The result of multiple linier regression research Y= 4,430 + 0,316X1 + 0,792X2 and the result of the t-test of product quality variables have a significant effect on purchasing decisions. Distribution channels have a significant effect on purchasing decisions the result of the F test obtained the result of Fcount with a significance value of 0,000<0,05.

Coffee is a commodity in the world that is cultivated in more than 50 countries. Historically, coffee was first found in Ethiopia, where it was planted in the highlands. At that time, many people on the African continent, especially Ethiopians, consumed coffee beans. The coffee tree which then produces coffee beans is then roasted and ground into a coffee drink. Several regions in Indonesia are known as the world's best coffee producers. In Indonesia itself, there are two types of coffee plants, namely Robusta coffee (Coffea canephora) and Arabica coffee (Coffea arabica). These two types of coffee have different tastes and aromas depending on the region of origin. Several regions in Indonesia are considered the best coffee producing regions in the world. Lampung is known as the largest coffee producer in Indonesia which offers Robusta coffee. On the island of Sumatra there are quality types of coffee that are well known in various countries, for example Sidikalang coffee from North Sumatra, Mandailing coffee and Gayo coffee from Aceh, South Sumatra coffee and so on. Apart from Sumatra Island, the island also has quality types of coffee such as Malang coffee which is similar to the coffee in Lampung, Bali coffee and many other types of coffee.      

This researc aims to find out whether the price,brand image and product quality influence the level of consumer satisfaction. This type of research was chousen because the aim of this research is to identify factors that influence the level of consumer satisfaction in consuming Ambaidiru coffe in the regency Yapen Islands.The population in this study was a total of 80 consumers and 40 people were taken as sample. The data in this research was obtained through a questionnaire method given to respondents selected as research samples. The questionnaire is prepared based on research variables that had been identified. Based on the results of the F test,namely 20.660. Meanwhile,the significance value is 0.00, which is smaller than 0.05. It can be concluded that product qualiti price and brand image have a simultaneous influance on consumer satifaction.

This study aims to analyze the influence of impulsive buying and product quality on consumer satisfaction of generation Z on the Shopee platform in Jambi City. This study is motivated by the phenomenon of Shopee e-commerce which is a favorite in Indonesia, especially among generation Z who have consumptive characteristics and like unique shopping experiences. Data were collected from 96 generation Z respondents using a questionnaire. The results showed that the average respondent's assessment of impulsive buying was 347.87, and for product quality was 376.25. Multiple linear regression tests showed that there was a significant influence between impulsive buying and product quality on consumer satisfaction with an R square value of 0.522, which means that 52.2% of the variation in consumer satisfaction is explained by these two variables. This study is expected to contribute to the development of more effective marketing strategies for e-commerce business actors, especially those targeting the generation Z segment, by understanding the factors that influence impulsive buying decisions and consumer satisfaction levels.

This study aims to determine the effect of online shopping experience on consumer loyalty in Shopee e-commerce. This type of research uses quantitative research and variable measurement is carried out using a Likert scale. The sample in this study uses a questionnaire method. The population in this study are consumers who use and shop on the Shopee application. The sample taken in this study was 100 respondents. The analysis methods used in this study are validity tests, reliability tests, simple linear regression tests, partial tests (T tests), and determinant coefficient tests (R2). Based on what the researchers have tested, the results of this study indicate that online shopping experience has a positive and significant effect on consumer loyalty. The better the online shopping experience felt by consumers, the more it can increase consumer loyalty.

This research aims to analyze the influence of service quality and product quality on consumer satisfaction at Seblak Pasta Taman Siswa. Service quality includes various aspects of interaction and service provided by staff to customers, while product quality is related to the taste, appearance and consistency of the seblak pasta served. The research method used was a survey with a questionnaire distributed to 120 respondents who were customers of Seblak Pasta Taman Siswa. The collected data was analyzed using multiple linear regression to determine the influence of the variables studied on consumer satisfaction. The research results show that both service quality and product quality significantly influence consumer satisfaction, with product quality having a stronger influence. These findings provide practical implications for the management of Seblak Pasta Taman Siswa to continue to improve service standards and product quality in order to increase customer satisfaction and maintain consumer loyalty.