Publication Search

This research aims to determine the influence of Celebrity Endorser and Brand Image on Purchase Decisions for Scarlett Whitening Products among Students at the Faculty of Economics and Business, Makassar State University. The sample used was 100 students from the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out using questionnaires and literature studies. Data analysis techniques consist of validity tests, reliability tests, classic assumption tests consisting of normality tests, multicollinearity tests and heteroscedasticity tests, multiple linear analysis tests, hypothesis tests, determinant coefficient tests. The results of this research show that the Celebrity Endorser and Brand Image variables have a positive and significant influence on purchasing decisions. The variable that most dominantly influences purchasing decisions is the Celebrity Endorser variable and the one that has the least influence is the Brand Image variable. The dependent variable for purchasing decisions can be explained by the Celebrity Endorser variable and the remaining Brand Image is explained by other variables that were not examined in this research.

Deep goals study This is for know directly influences accessibility, destination image, and emotional energy in individuals towards brand love. Type of research that is study quantitative. The population is previous tourists who have visited Lake Laut Tawar for at least two visits. Deep sample study This was taken with an accidental sampling technique of 100 tourists. Data was collected with a compiled questionnaire based on each indicator variable research. Analysis results study show that accessibility, destination image, and emotional energy in individuals direct influential significance towards brand love. The most dominant variable influencing tourist brand love is accessibility compared with destination image and emotional energy in individuals.

The purpose of this study was to determine the partial and simultaneous effect of service quality and the role of chaperones on satisfaction with the delivery of PKH assistance in Sidamulya village. For research sampling, researchers used the Slovin technique, so the sample used was 76 people. Data collection techniques using questionnaires and documentation. Test the validity of the instrument using Product Moment correlation and reliability testing using Cronbach's Alpha. The classic assumption test consists of the normality test, multicollinearity test and heteroscedasticity test. The hypothesis test consists of a partial test (t test), simultaneous test (F test) and multiple linear regression tests.The service quality variable (X1) has a significant and positive effect on community satisfaction (Y). This is indicated by the significant value of 0.000 <0.05 and the t-count value of  2,224 > the t-table value of 1,665. The Chaperone's Role variable has a positive and significant effect on the satisfaction of beneficiaries of PKH assistance. the results of the analysis are proven by a significant value of 0.003 <0.05 and a t-count value of 5,077 > a t-table value of 1,665. Variables Influence of Public Service Quality and Companion Role have a positive and significant effect on the satisfaction of beneficiaries of PKH assistance. 15.810 while the F table value is 3.97, it can be seen that the calculated F value > F table, with a significant level of 0.000 <0.05.    

Perception of crampedness is an individual's subjective feeling of limited space due to the density of the physical environment. This study aims to determine the effect of perceptions of overcrowding on psychological well-being in flat occupants in Makassar City. The population of this study were residents of the Mariso Flats in Makassar City. The number of research subjects was 158 people who were taken using the accidental sampling technique. The characteristics of the subjects in this study were residents of flats aged 18-40 years. The data analysis method used in this study is simple linear regression analysis. The results of the data analysis that has been carried out show that there is an influence of perceptions of overcrowding on psychological well-being of the residents of flats in Makassar City (p=0.000 R square -0.130). The effective contribution of the distress variable to the psychological well-being variable is 13.0%, which is shown from the value of R square = 0.130.

This research aims to determine whether there is a relationship between the level of religiosity and a person's ability to cope with stress and to determine the magnitude of the relationship between the level of religiosity and the ability to cope with stress. This type of research is quantitative correlational research, because it aims to determine whether there is a relationship or influence between two variables. The population in this study was classes X and The samples were taken using a purposive sampling technique because there were several considerations. Data collection used a questionnaire instrument with a Likert scale. The results of the research show that based on the r_count value (Pearson Correlations), it is known that the r_count value for the relationship between the level of Religiosity (X) and the ability to Coping with Stress (Y) is r_xy of 0.479 and r_table df n-2 (60-2) 58, namely 0.254, so it can be concluded that There is a relationship between the level of religiosity and the ability to cope with stress. Because r_count or Pearson Correlations in this analysis is positive, it means the relationship between the two variables is positive. The calculation results of the coefficient of determination are 22.9%, so it can be said that the magnitude of the relationship is 22.9%, the variance in the level of religiosity is associated with the variance in students' stress coping abilities at SMAN 2 Payakumbuh.

The purpose of this research is to find out how rewards and punishment influence employee performance at PT. Miami Creameries. The sample used was 61 employees using saturated sampling technique. This research data collection used observation methods, interviews, distributing questionnaires and literature review. The data obtained was then analyzed using the multiple linear regression formula and hypothesis testing with the help of the SPSS (Statistical Package For Social Science) program. The regression equation formed is Y = 5,406 X1 + 0.305 + 0.808 X2. Simultaneous hypothesis testing: Reward and Punishment together influence employee performance. The magnitude of the influence of reward and punishment on employee performance with an Adjusted R square value of 69.7%. while the rest is influenced by other variables not included in this study.

Employee performance is the main factor to help the company achieve its goals. One of the efforts to improve employee performance is the provision of compensation and work discipline. The indicators of this compensation are incentives and salary. While the indicators of work discipline are punctuality, high responsibility, obedience to office rules. By knowing this relationship, the LPK-RI Kediri can estimate how the employee's response regarding the compensation and work discipline provided, so as to have maximum employee performance results.This research is a descriptive quantitative research that aims to produce a discovery obtained through statistical procedures. The sample in this study used a saturated sample with 50 employees as respondents. The data in this study were obtained through observation, interviews, questionnaires and literature study. From the results of the analysis that has been done. The results of the study show that compensation and work discipline have an effect on employee performance. This is evidenced by the results of the R Square value of 0.694 or 69.4% while the remaining 30.6% is influenced by other variables.

Hospitals are an integral part of social and media organizations whose function is to provide comprehensive health services to the community, both curative and rehabilitative, where hospital services reach family and environmental services. The aim of the study was to analyze the effect of the quality of health services on patient satisfaction in the inpatient room of the Medan Indonesian Workers' Imelda Hospital. The research design used in this study was an analytic survey with a cross sectional design. The population in this study were all patients who were treated from November 2022 to February 2023 in the Inpatient Room of the Imelda Indonesian Workers Hospital in Medan, totaling 167 people. The number of samples to be examined by the entire population is 62 people. Data analysis was performed using univariate, bivariate and multivariate analysis. The statistical test used is the chi square test and logistic regression. The results of the chi square test showed that there was an influence of 8 variables, namely technical competence, human relations, effectiveness, efficiency, continuity, security, human relations and convenience, which had a p-value <α 0.05, meaning technical competence, human relations, effectiveness, efficiency, continuity, security, human relations and comfort affect patient satisfaction in the inpatient room of Medan Indonesian Workers Imelda Hospital, and the multivariate test with the results of multiple logistic regression tests shows that the variable of technical competence is the most dominant with an odds ratio (OR) of 45,348 meaning 4 times affect patient satisfaction. The conclusion was that the dominant technical competency variable had the most influence on patient satisfaction in the inpatient room of Imelda Indonesian Workers Medan Hospital. It is recommended for the hospital to make policies in order to improve technical competence in the treatment room so as to produce optimal patient satisfaction..

The development of the business world is currently experiencing quite high development, not only in the manufacturing industry but many are entering the world of service markets, by presenting similar or even the same service products, thus making service businesses compete to provide service quality and satisfaction in order to gain customer loyalty. . This study aims to analyze the effect of service quality on customer loyalty through customer satisfaction as a mediating variable. Samples were taken using a non-probability sampling technique with a purposive sampling technique with the criteria of consumers who had ordered more than 3 times which resulted in a sample of 90 people, the method of data collection was through distributing google form questionnaires with a Likert scale of 1-5 as a measuring tool. Data analysis techniques in this study used simple linear analysis and partial regression test (t test). Data processing was carried out using the SPSS 25 program. The results of this study indicated that service quality had a significant effect on customer loyalty, service quality had a significant effect on customer satisfaction, customer satisfaction had a significant effect on customer loyalty, and customer satisfaction was proven to mediate the effect of service quality on consumer loyalty.

The aim of this research is to determine the positive and significant influence of providing learning motivation by Christian Religious Education teachers on the learning outcomes of class VII students at SMP Negeri 1 Sipoholon for the 2022/2023 academic year. The method used in this research is a quantitative research method with a descriptive statistical approach. The population is all class VII students of SMP Negeri 1 Sipoholon for the 2022/2023 academic year, totaling 160 people and a sample of 32 people was determined using the purposive sampling technique. Data was collected using a positive closed questionnaire with 25 items for variable Test analysis requirements: a) a positive relationship test obtained a value of rxy = 0.504 > rtable(=0.05,n=32) = 0.349. b) Testing a significant relationship obtained tcount= 3.198 > ttable(=0.05, dk=n-2=30)= 2.042. 2) Test the effect: a) Test the regression equation, obtained the regression equation Y ̂="37","71"+0.57X. b) Regression coefficient of determination test (r2) = 25.4%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(=0.05, dk numerator k=13, dk denominator=n-2=32-2=30) namely 10.23 > 2.09. Thus Ha is accepted and H0 is rejected.

The aim of this research is to determine the positive and significant influence of the STAD (Student Team Achievement Division) Cooperative Learning Model on the PAK Learning Outcomes of Class VII Students of SMP Negeri 2 Paranginan for the 2022/2023 Academic Year. The method used in this research is a quantitative inferential statistical research method. The population is all class VII students of SMP Negeri 2 Paranginan for the 2022/2023 academic year, totaling 65 people. Data collected using a positive closed questionnaire totaled 21 items for variable 2023: 1) Test analysis requirements: a) positive relationship test obtained rxy = 0.480 > rtable(a=0.05,n=65) = 0.244. b) Testing a significant relationship obtained a value of tcount= 4.343 > ttable(a=0.05, dk=n-2=63)= 2.000. 2) Influence test: a) Regression equation test, obtained the regression equation Y ̂="62.38"+0.28X. b) Regression coefficient of determination test (r2) = 23%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=25, dk denominator=n-2=65-2=63) namely 18.82 > 1.39. Thus Ha is accepted and H0 is rejected.

The banking industry is one of the businesses that relies on trust which is the main foundation of banking activities, namely confidence from the public as a Islamic banking service user, grows well for an Islamic banking can be seen from the financial performance itself. Today’s liquidity is very important for Islamic banks in carrying out activities, whether to overcome urgent needs, meet customer demand to financing, providing flexibility in achieving interesting and profitable investment opportunities so as not to inhibit sharia banking itself. In this study aims to determine the Effect of Third Party Fund (Dpk), Return On Asset (Roa), And Capital Adequacy Ratio (Car) On Liquidity (Fdr) At the Sharia Bank of General Sharia Year 2017-2022. This study used the type of Quantitative Research using secondary data acquired from the official www.ojk.go.id This study was carried out using a multiple linear regression analysis method that has the results of the study that Third Party Fund negatively affects Financing Deposit Ratio which is evidenced with -thitung> ttabel (-2,605> 1.720). The Return On Asset did not significantly affect Financing Deposit Ratio which was evidenced by thitung <ttabel (1.487 <1.720). Capital Adequacy Ratio has no significant effect to Financing Deposit Ratio which is evidenced by -thitung <ttabel (-1,315 <1.720). As well as Third Party Funds, Return On Asset, Capital Adequacy Ratio Has a simultaneous effect on Financing Deposit Ratio which is evidenced by Fstatistik <0.05 (0.000 <0.05) and Fhitung Ftabel (16.647> 39). With an effect of 0.714 or 71% on FDR at Bank Syariah Public and the remaining 29% are influenced by other variables not included in this study.

This study aims to determine the effect simultaneously or partially of the variables of Compensation and Physical Work Environment on Work Morale as measured by the population used in this study were 30 Employees of the Manpower Office. The method used in this research is descriptive research with a quantitative approach. Sample selection using saturated samples. The sample used is the entire population, namely 30 Employees of the Manpower Office. Sources of data in this study are primary data and secondary data. The data analysis technique used is multiple linear regression with the help of SPSS 26. Based on the results of the study it is concluded that compensation and the physical work environment simultaneously have a significant effect on morale. Partial compensation has a significant effect on work morale. Physical work environment partially has a significant effect on morale.

This study aims to find out: (1) The Effect of Perceived Brand Value on Brand Loyalty in Suzuki Brand Motorcycle Users in Kolaka Regency. (2) The influence of Consumer Involvement on increasing Brand loyalty for Suzuki Brand Motorcycle Users in Kolaka Regency. This study adopts a quantitative methodology; to collect data, it makes use of observation, literature review, and questionnaire distribution. All riders of Suzuki Brand Motorcycles in Kolaka Regency make up the study's population. whereas 120 persons made up the study's sample. Testing With SPSS 25.0, this research tool does validity and reliability tests. This study employed data analysis methods, specifically, the evaluation of the measurement model (outer model) and the examination of the structural model (inner model) using Smart PLS 4.0. A t-statistic value of 6,545 with a P-Value of 0.000 and a t-statistic value of 2,375 with a P-Value of 0.019, respectively, show that there is a positive and significant relationship between the variable perceived brand value and brand loyalty, and between the variable consumer involvement and brand loyalty.

This research aims to analyze the influence of transformational leadership style and human resource development on the performance of State Civil Service employees in the District Government in Sibolga City. This research uses a quantitative approach, with a quantitative method in the form of a survey. The researcher determined that the sample in the research was all Civil Servants in 4 sub-districts, including the village head in each sub-district, with a total of 160 people. The researchers took the entire population to be used as a sample of 160 people. Research results show that transformational leadership style on proven performance influential significant. The development source Power humans also matter positively and significantly to performance. However, a variable that influences performance is style leadership transformational. Coefficient results in determination in study This shows that mark R The adjusted square on performance is 0.7 64 (76.4%). This means that style leadership transformational and developmental source Power man contribute 76.4% to performance. Whereas the other side is 23.6% influenced by other variables not included in the study.

This research was conducted with the aim of knowing the partial and simultaneous effect of accessibility, effectiveness, promotion, and trust on passengers' decisions in choosing the Kamandaka Train. The population in this study were Kamandaka train passengers. The sampling technique used is non-probability sampling with the type of sampling that is incidental sampling. The analytical method used is descriptive analysis. Data were analyzed using multiple linear regression analysis with the help of Software Statistical Package For Social Science (SPSS) version 25. The results of this study indicate that the variables Accessibility, Effectiveness, Promotion, and Trust have a partial and simultaneous effect on Passenger Decisions. The results of multiple linear regression analysis obtained the equation Y = -2.766+ 0.357.X1 + 0.322.X2 + 0.181.X3 + 0.352.X4 + µ. The results of the equation show that the accessibility variable has a positive and significant effect on passenger decisions (tcount 4.155 > ttable 1.98498), effectiveness on passenger decisions (tcount 3.258 > ttable 1.98498), promotion of passenger decisions (tcount 2.036 > ttable 1.98498 ), Trust in Passenger Decisions (tcount 4.750 > ttable 1.98498) As for the value of Adjusted R2 = 0.577. This means that 57.7% of the variation in the dependent variable (Y), namely Passenger Decisions, is explained by the independent variables, namely Accessibility, Effectiveness, Promotion, and Trust. The remaining 100% - 57.7% = 42.3%, influenced by other variables outside the research.

This study aims to determine the effect of capital intensity and institutional ownership on tax avoidance with profitability as a moderating variable. This study uses a type of quantitative research using secondary data in the form of annual reports. In this study, the population is consumer goods industry companies listed on the IDX for the 2019-2022 period using a purposive sampling technique. Based on this technique, 31 companies were obtained with a span of 4 years of observation, so that 124 observation data were obtained. The data that has been obtained is then analyzed using the SPSS version 25 application. The results of this study indicate that capital intensity has no effect on tax avoidance and institutional ownership has a negative and significant effect on tax avoidance. Then profitability as a moderator is not able to moderate the effect between capital intensity on tax avoidance, while profitability is able to moderate the relationship between institutional ownership on tax avoidance. Suggestions for future researchers to be able to add other variables that affect tax avoidance and to be able to use other sector companies as objects of observation in order to be able to compare the results of one company's research with another.

This research aims to determine the effect of profitability ratios and activity ratios on profit growth at PT. Astra Agro Lestari during the 2012-2021 period. The independent variables used to measure profitability ratios are return on investment (ROI) and Gross Profit Margin (GPM), the independent variables used to measure activity ratios are measured by Receivable turnover (RTO) and Fixed asset turnover (FATO). The dependent variable used in this research is profit growth. The data in this study uses secondary data, namely financial reports for 10 years, starting from 2012-2021 at PT. Astra Agro Lestari Tbk. The data analysis techniques used are the classical assumption test, multiple linear regression analysis, correlation coefficient, coefficient of determination t test and f test. The results of research using the t test show that the return on investment (ROI) variable has no significant effect on profit growth, the Gross Profit Margin (GPM) variable has no significant effect on profit growth, the Receivable Turnover (RTO) variable has no significant effect on profit growth and the Fixed variable asset turnover (FATO) has no significant effect on profit growth.  

.This study aims to see the  Effect of Work Motivation and Work Experience on the Quality of Teacher Work at Smkn 1 Bukit Sundi. the type of research used is correlative descriptive research. Descriptive correlatives are a research method that aims to see the relationship between two or more variables. The influencing variable is an independent variable (X), while the variable affected by the independent variable is called the dependent variable (Y). Based on the results of the study obtained the double linear regression equation is Y = 45.312 -0.057X1 +0.100X2 +e The value of the constant is 45.312. The results of the study determined by Rsquare were 0.012 or 1.2%. H1 was received with a calculated value of -0.267 <2,051 and a signification value greater than 0.05 (0.791 > 0.05), H2 was received with a calculated value of 0.525 < a table of 2.051 and a signification value greater than 0.05 (0.604 > 0.05). H3 did not have a significant and simultaneous influence together on the teacher work quality with a calculated F value of 0.160 < Ftabel of 3.34 and a signification value of 0.853 > 0.05.      

The purpose of this study was to determine the effect of parental motivation on interest in learning Christian Religious Education Class XI Students of PGRI 20 Private High School Siborongborong, North Tapanuli Regency, 2023/2024 Academic Year. The research method used is a quantitative method with inferential descriptive data analysis. The population is all students of class XI SMA PGRI 20 Siborongborong in the 2023/2024 academic year who are Protestant Christians as many as 245 people and a sample of 58 people is determined using the Proportionate Stratified Random Sampling technique (random sample). Data were collected using a positive closed questionnaire of 45 items, namely 20 items for variable X and 25 items for variable Y. The results of data analysis showed that there was an influence of parental motivation on interest in learning in the subject of Christian Religious Education for class XI students at the private high school PGRI 20 Siborongborong North Tapanuli Regency 2023/2024 Academic Year: 1) Test requirements analysis: a) a positive relationship test obtained rxy = 0.558 > rtable(a=0.05, n=58) = 0.254. b) Testing a significant relationship obtained a value of tcount= 5.034 > ttable(a=0.05, dk=n-2=58)= 2.000. 2) Influence test: a) Regression equation test, obtained regression equation Y=41.87+0.52X. b) Regression coefficient of determination test (r2) = 31.2%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=28, dk denominator=n-2=58-2=56) namely 25.32 > 1.39. Thus Ha is accepted and H0 is rejected.