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This study aims to evaluate business development strategies by applying the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) as a tool in the strategic planning process. The method used is a literature review, in which data were obtained by examining various academic sources such as books, journals, and relevant research reports. The findings of this review indicate that SWOT analysis provides a comprehensive understanding of a business's internal and external conditions. By leveraging strengths and opportunities while identifying weaknesses and threats, business actors—especially MSMEs—can design more focused and realistic strategies, such as SO, WO, ST, and WT strategies. SWOT analysis is not only theoretical but has also proven effective in various business development contexts. Therefore, the application of this method is highly recommended as a foundation for formulating sustainable business development policies and directions.

Penelitian ini bertujuan mendeskripsikan kemampuan berpikir kreatif matematis siswa kelas VII SMP Al Farabi pada materi geometri. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan melibatkan seluruh siswa kelas VII sebanyak 71 orang. Data diperoleh melalui tes tertulis berupa empat soal terbuka berbasis geometri yang dirancang untuk menggali empat indikator berpikir kreatif, yaitu kelancaran (fluency), keluwesan (flexibility), keaslian (originality), dan elaborasi. Hasil analisis menunjukkan kemampuan berpikir kreatif siswa tergolong “baik” pada setiap indikator, dengan skor tertinggi pada keluwesan (75,35%) dan terendah pada keaslian (61,27%). Temuan ini menunjukkan bahwa meskipun siswa telah memiliki kemampuan berpikir kreatif yang cukup baik, pengembangan ide-ide orisinal masih perlu ditingkatkan. Hasil penelitian ini diharapkan menjadi bahan masukan bagi guru untuk merancang strategi pembelajaran yang lebih relevan dan mendukung pengembangan kreativitas siswa

he Role of Communication Networks in Supporting the Development of the Masjid Nusantara Program, a strategic initiative focused on the construction and empowerment of mosques across various regions in Indonesia. This study employs a descriptive qualitative approach using Social Network Analysis (SNA), with data collected through in-depth interviews with key informants from the Masjid Nusantara Foundation. The findings reveal that digital communication channels such as social media, WhatsApp, email, and the official website play a vital role in promoting the program, building public engagement, and mobilizing financial support. Internal coordination is carried out regularly and systematically through digital platforms, with local volunteers serving as the key communication bridges in the field. The established communication network involves various actors, including the central team, volunteers, donors, community leaders, and external partners, who collaborate in a participatory and coordinated manner.  

This study examines the potential of Nusa Lembongan Ecotourism in developing sustainable tourism with an environmental perspective. The formulation of the problem studied in this research is “(1) What potential does Nusa Lembongan Ecotourism have in developing environmentally friendly sustainable tourism (2) How does Nusa Lembongan Ecotourism relate to environmentally sustainable tourism”. The method used is qualitative research with a descriptive approach to understand the phenomena experienced by the research subject. Data collection techniques include literature study and documentation. The findings show 1) The potential of Nusa Lembongan as one of the ecotourism-based tourist attractions offers a lot of amazing natural beauty that attracts the attention of tourists to visit and unwind by the hustle and bustle of the city air, not only local tourists but also many foreign tourists visit Nusa Lembongan because of the potential offered 2) Sustainable development is a strategy that limits the utilization of ecosystems and natural resources so that they are maintained. One of the new tourist destinations that is increasingly popular is the beauty of Nusa Lembongan Island.

This research was conducted to determine the feasibility, practicality, and effectiveness of big book media in reading learning for first-grade beginners of the Karimah Quran Memorization Elementary School, Berastagi. This research was R&D using the ADDIE development model. The subjects were 20 first-grade students. Data collection techniques included interviews, questionnaires, and tests. The instruments used in this study included interviews, expert instruments (tests, media, and materials), practical instruments (teacher response questionnaires), and student learning outcome tests. Data analysis techniques used in this study included qualitative and quantitative data. The results showed that the product's feasibility achieved a percentage of 85% and was categorized as feasible. The product's practicality score was 92%, categorized as very practical. The product's effectiveness score was 0.75, categorized as effective. It can be concluded that the use of Big Book as a reading medium for first-grade beginners at Tahfiz Quran Karimah Elementary School in Berastagi is feasible, practical, and effective.

This study reveals how difficult it is to teach poetry appreciation to students. The research used in this study is research and development (R&D). The subjects in this development research were 30 fifth-grade students of SD Negeri 137957 Tanjungbalai in the 2024/2025 Academic Year. While the object of this research and development is the Indonesian Language module based on local wisdom of Tanjungbalai city on poetry material for fifth-grade elementary school. The data collection technique for this study used interviews, questionnaires, and tests. The analysis technique of this study tested the validity analysis module, and the effectiveness analysis of the module. Based on the results of the study, it was concluded that simple teaching materials based on local wisdom in Indonesian Language learning chapter 10 topic b "Creativity" material "Poetry" for fifth grade was delivered "very appropriate" with a percentage of 90.4%, thus it can be used as a supporting tool in teaching and learning activities in fifth grade of SD Negeri 137957 Tanjung Balai city. Regarding the effectiveness of the teaching materials, it can be concluded that the improvement in student learning outcomes before and after the use of simple teaching materials based on the local wisdom of the Tanjung Balai community was 73.34%, which was considered "very effective" for use. The results of the responses from educational practitioners obtained a score of 45 out of a maximum score of 48, with a percentage of 93.75%, categorized as "very practical." Based on the results of the student response questionnaire, a percentage of 92.12% was categorized as "very practical." This indicates that the teaching materials successfully attracted students' attention, facilitated their understanding of the material taught, and had a positive impact on the learning process in the classroom.

This Community Service activity aims to enhance technology management literacy among small business owners of second-hand computer PC spare parts through training and mentoring in the use of the Shopee marketplace. Shopee was chosen as the digital marketing platform because it is one of the largest and most widely accessed marketplaces in Indonesia. Many micro-entrepreneurs still lack comprehensive knowledge of digital strategies, including online store management, product display, and promotional features on Shopee. Therefore, this program is designed to equip participants with practical knowledge and skills to fully utilize Shopee. The implementation method includes needs identification, digital literacy training, hands-on workshops, and intensive mentoring. Evaluation is conducted to measure the participants’ competence in independently managing a marketplace-based business in a sustainable manner.

This journal discusses guidance and counseling service models as well as BK support activities to improve the quality of education. This research aims to build an integrated Guidance and Counseling (BK) service model, which combines mediation, consultation and advocacy methods, supported by additional BK activities to improve the quality of education in schools. So far, BK services have largely focused on individual approaches without any integration of strategic functions that can strengthen the entire education ecosystem. The model created in this study is aimed at strengthening the role of guidance and counseling teachers in handling student dynamics and building collaboration with the school, parents and the community. The research methodology uses a Research and Development (R&D) approach which includes needs analysis steps, model design, validation by experts, and limited trials in a secondary school environment. Research findings show that this integrated guidance and counseling service model is feasible to implement and effective in increasing the involvement of all parties in solving student problems and creating a school atmosphere that is more supportive of improving the quality of learning. The impact of this model opens up opportunities to increase the strategic role of guidance and counseling services in the education system as a whole.

Proses budidaya jamur tiram sangat tergantung dengan kestabilan pada kondisi lingkungan, terutama suhu ruangan dan kelembapan yang harus di perhatikan oleh para petani.  Hal ini menjadi permasalahan ketika proses pemantauan dan pengendalian lingkungan secara manual dilakukan, membutuhkan tenaga yang kuat dan waktu yang cukup besar. Penelitian ini bertujuan Mendesain rancangan sistem monitoring dan kendali suhu ruangan budidaya jamur tiram secara otomatis dan jarak jauh berbasis teknologi Internet of Things (IoT) untuk para petani. Dalam proses sistem ini penelitian ini memanfaatkan sensor suhu dan kelembapan DHT11 sebagai input, mikrokontroler Arduino Uno sebagai pemroses data, dan modul ESP8266 sebagai pengirim data nirkabel ke aplikasi Android berbasis Blynk.  Adapun metode dalam penelitia ini digunakan pengembangan yang digunakan adalah Software Development Life Cycle (SDLC) model waterfall, dan menganalisis kebutuhan, perancangan sistem, implementasi, pengujian, hingga pemeliharaan. Hasil pengujian menunjukkan bahwa sistem mampu membaca suhu dan mengaktifkan blower (kipas) secara otomatis ketika suhu melebihi ambang batas, serta menampilkan data suhu dan status kipas secara real-time melalui aplikasi Blynk. Dengan adanya sistem ini, pemantauan dan pengendalian lingkungan budidaya jamur dapat dilakukan lebih efisien dan fleksibel dan mendukung produktivitas budidaya secara optimal.

Kemajuan teknologi telah menciptakan peluang baru dalam bidang pendidikan, terutama bagi anak usia dini. Penelitian ini mengembangkan sebuah game edukatif berbasis Android yang ditujukan untuk anak berusia 4 hingga 6 tahun, dengan materi pengenalan huruf, angka, buah, dan hewan. Pengembangan aplikasi ini menggunakan model Waterfall yang mencakup analisis kebutuhan, perancangan, implementasi, pengujian, serta pemeliharaan. Game dirancang menggunakan Flutter dan bahasa Dart untuk menghasilkan tampilan yang interaktif dan responsif, serta dilengkapi dengan fitur audio-visual yang menarik. Berdasarkan hasil pengujian Blackbox dan User Acceptance Testing (UAT), sebanyak 87% anak menunjukkan ketertarikan terhadap game ini, dan 82% mampu mengingat materi yang disampaikan. Para guru juga memberikan respon positif, menilai permainan ini efektif sebagai media pembelajaran. Meski demikian, masih diperlukan penambahan variasi soal serta peningkatan kinerja aplikasi guna meningkatkan pengalaman pengguna secara keseluruhan.

This study aims to determine the effect of job rotation, career development and motivation on employee performance at PT. Kemuning Group Medan Branch II. The population in this study are employees at PT. Kemuning Group Branch Medan II, amounting to 56 people, while the determination technique using the saturated sampling method. The data sources in this study are primary and secondary data. And the data analysis technique used is quantitative analysis and multiple linear regression. The results of the multiple linear regression analysis are: Y = 21,162 + 0,496X1 + -0,146X2 + 0,543X3+e. The results of the t-test (partial): 1) job rotation, with a tcount value of 7.148 > ttable 1.674, so that compensation (X1) has a significant effect on employee performance (Y) partially. 2) career development with tcount 1.538 < ttable 1.674, so career development (X2) does not have a significant effect on employee performance (Y) partially. 3) motivation with a value of tcount 6.213 > ttable 1.674 so that motivation (X3) has a significant effect on employee performance (Y) partially. F count = 35.706 > F table 2.78. Then the coefficient of determination (R2) is 0.673 (67.3%). So that it can be said that 67.3% of the variation of the independent variables, namely job rotation, career development and motivation in the model can explain the variables of employee performance at PT. Kemuning Group Branch Medan II while the remaining 32.7% is influenced by other variables outside the model.

This community service activity aims to develop students’ visual art skills and strengthen the institutional image of Universitas Potensi Utama through the creation of a mural on the university campus. The mural was chosen as a medium due to its ability to convey educational messages, build visual identity, and enhance public spaces effectively. Involving lecturers and students from the Visual Communication Design program, the project was carried out in several stages: concept planning, sketching, coloring, and finishing. The final result is a 2.5 x 31-meter mural that illustrates the spirit of education, cultural diversity, and innovation. The outcomes of this activity include improved technical and collaborative skills among students, enhanced campus visual identity, and increased appreciation for murals as a medium of visual communication. Thus, this initiative not only contributes to the campus aesthetics but also serves as an effective institutional promotion strategy through participatory art.

Pendidikan memegang peranan penting dalam membangun generasi unggul, terutama dalam konteks ekonomi kreatif yang tengah berkembang pesat di Indonesia. Penelitian ini bertujuan untuk mengeksplorasi bagaimana inovasi pendidikan dapat berkontribusi pada pengembangan sumber daya manusia yang unggul, dengan fokus pada penerapan ekonomi kreatif di sektor pendidikan. Metode penelitian yang digunakan adalah kajian pustaka, dengan menganalisis berbagai sumber yang terkait dengan inovasi pendidikan dan ekonomi kreatif. Hasil penelitian menunjukkan bahwa inovasi pendidikan, termasuk kurikulum berbasis ekonomi kreatif, dapat memperkenalkan keterampilan dan pengetahuan baru yang dibutuhkan oleh generasi muda untuk berkecimpung dalam ekonomi digital dan industri kreatif. Selain itu, dukungan pembelajaran berbasis teknologi dan pengembangan keterampilan kewirausahaan menjadi faktor kunci dalam menyiapkan generasi yang adaptif dan inovatif. Penelitian ini memberikan rekomendasi untuk mengintegrasikan ekonomi kreatif ke dalam kurikulum pendidikan dan meningkatkan kolaborasi antara lembaga pendidikan dan sektor industri untuk menciptakan ekosistem yang mendukung inovasi dan kewirausahaan di Indonesia.

Sumenep Regency has a wealth of agribusiness superior commodities such as rice, corn, chili, onions, tobacco, coconut, and the livestock sector in the form of cattle and goats. This research aims to explore this potential and formulate an adaptive and sustainable agribusiness development strategy. The approach used involves field studies, primary and secondary data collection, and SWOT analysis. The results of the study show that obstacles such as low access to technology, inadequate infrastructure, and weak farmer institutions need to be answered with strategies to strengthen institutions, modernize technology, develop derivative products, and digitize the market. The implementation of this strategy is projected to be able to increase the productivity and welfare of farmers, as well as encourage sustainable regional economic growth.

The growth of the snack food industry in Indonesia encourages MSME actors to innovate in improving product competitiveness, including through packaging development. UMKM Nambawang, as a producer of fried shallots, faces challenges in packaging design that lacks visual appeal and does not reflect the product’s identity, despite its superior taste quality. This study aims to design more functional, economical, and competitive fried shallot packaging by integrating the Quality Function Deployment (QFD) and Value Engineering (VE) methods. QFD is applied to translate consumer needs (voice of customer) into technical packaging attributes, while VE is used to evaluate the performance and cost-efficiency of design alternatives. The analysis results indicate that key attributes prioritized in packaging development include color aesthetics, product protection, ease of opening and resealing, clarity of product information, and storage convenience. These main attributes are translated into technical elements such as the use of standing pouches, zipper locks, full-print designs, added onion illustrations, and complete product information. The application of QFD and VE methods results in a mockup visually appealing, functional, and durable packaging design, enhancing the product’s added value based on consumer needs and increasing its competitiveness in the domestic market.

Ariezta Art is a micro-enterprise in Sidorejo Village, Pemalang Regency, producing handmade resin-based crafts. The business faces several challenges, such as limited digital marketing skills, unsystematic product design, and lack of basic financial recording. This community service program seeks to empower Ariezta Art through digital promotion training, product design assistance aligned with market demands, and basic financial literacy education. The implementation stages include identifying partner needs, preparing relevant training modules, and evaluating program outcomes. Results show improved partner capability in utilizing social media for promotion and recording daily financial transactions. Additionally, product designs have become more attractive and market-oriented. This program is expected to contribute to strengthening the competitiveness and business continuity of Ariezta Art, helping the MSME face the dynamic demands of the creative market.

This research is motivated by the lack of UMKM Development Strategy by the Office of Small and Medium Enterprises Cooperatives and Trade in Tambaksari Village, Ciamis Regency. The purpose of this study was to determine how the umkm development strategy by the cooperative office of small and medium enterprises and trade in Tambaksari village, Ciamis Regency. The research method used is qualitative research with descriptive analysis.  The results showed that the umkm development strategy by the Office of Small and Medium Enterprises Cooperatives and Trade was not optimal, because there were obstacles, namely the lack of purchasing power of the community, the relatively small income of traders, and there was nothing from the Office of Small and Medium Enterprises Cooperatives and Trade related to business capital for business actors. This research can make umkm develop more widely and sustainably and can provide benefits and understanding of umkm development strategies by the Office of Cooperatives, Small and Medium Enterprises and Trade.

This study aims to evaluate community satisfaction with the CSR Program of PT Pertamina Patra Niaga Fuel Terminal Samarinda focused on talent and interest development for children of the Butonese community in Sidodadi Urban Village. A quantitative approach was applied using the Community Satisfaction Index (IKM) survey instrument based on Ministerial Regulation PANRB No. 14 of 2017, supported by Importance Performance Analysis (IPA). Results indicate an IKM score of 84.18, which falls under the “very good” category. However, several priority attributes, such as scheduling accuracy and supporting infrastructure, require improvement. Recommendations include service quality enhancement, community engagement, and sustainability-based planning.

This study aims to test whether career development will affect employee retention through job satisfaction as an intervening variable at the Public Works and Public Housing Agency of Jambi Province. This study took samples from several civil servants of the Public Works and Public Housing Agency of Jambi Province totaling 70 people. Data collection was carried out using questionnaires that were distributed directly. This study used quantitative analysis carried out using the SmartPLS 4.1.1 application. The results of this study indicate that: 1) career development has a positive and significant effect on employee retention, 2) career development has a positive and significant effect on job satisfaction, 3) job satisfaction has a positive and significant effect on employee retention and 4) career development has a positive and significant effect on employee retention through job satisfaction.

Employee PT TRAFINDO PRIMA PERKASA is a company engaged in the medium voltage electrical equipment industry. The employee attendance system currently in place at PT TRAFINDO PRIMA This is still done manually, starting from recording employee entry times, recording employee exit times to making employee attendance reports. Therefore, during the recording process, there is a possibility of errors, or the resulting report is less precise and slow in finding the required data. The research method applied is the waterfall method. This employee attendance information system is web-based. With this application, the attendance information system will be better than the manual system, so that it can operate more effectively and efficiently, and this system will be more supportive and improved when compared to the previous system. In addition, the best solution is to use a computerized system that can solve various problems in this company, to support activities within the company.