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In today's digital era, marketing through social media is becoming an increasingly popular strategy in increasing product sales. The use of digital marketing in dairy products can be through online platforms, websites and marketplaces. The purpose of writing this article is to see the effect of implementing social media digital marketing strategies on increasing cow's milk sales. This article uses a literature study research method sourced from national and international journals of previous research results. The results of the journal search found as many as 10 national journals and 5 international journals that meet the criteria set by the author. Based on the results of the review, it can be concluded that some dairy businesses have used social media (Instagram, Facebook, WhatsApp, etc.), but many have not utilized it as a means of product promotion and marketing. However, some businesses that have done marketing through social media, show that social media has a positive impact on increasing sales, brand awareness, and brand trust & loyalty, and effectively expanding consumer reach.

Local fashion brands in Indonesia are increasingly favored by consumers due to their affordable prices and competitive quality compared to imported products. A key strategy for gaining market share is digital marketing, especially through TikTok. This study analyzes the sales growth strategy of Arkline, a local fashion brand that successfully utilizes TikTok for marketing. Using a descriptive qualitative approach, data were collected from official digital sources. The findings reveal that TikTok is highly effective in reaching Gen Z, who prefer visual and interactive content. Arkline's strategies include creating trend-based videos, engaging with audiences via TikTok Live, and collaborating with popular influencers. These efforts enhance brand awareness, strengthen audience engagement, and drive purchase decisions. The TikTok Shop feature also facilitates in-app purchases, leading to higher sales conversions. Overall, TikTok proves to be a powerful marketing tool for Arkline in building closer relationships with consumers, expanding market reach, and boosting competitiveness. With adaptive strategies aligned with digital trends, local brands can fully leverage TikTok’s potential in the evolving fashion industry.

Medan City has many historical buildings that reflect its rich culture and history. However, with the times, public awareness of this cultural heritage is diminishing. One of the efforts to preserve and reintroduce the historical buildings in Medan is through the creation of souvenir designs. This research focuses on the creation of a tote bag design with the theme of historical building series stamps of Medan City as souvenirs at Pos Bloc Medan. The creation method used in this research refers to the stages of exploration, design, and realization. Exploration was conducted by studying the visual and historical elements of historical buildings in Medan City, such as Maimun Palace, Medan Post Office, and Al-Mashun Grand Mosque. Designing is done by adapting the shape of stamps as the main design concept, combining digital illustrations with interesting color compositions. The final result is a tote bag design featuring historical buildings in the format of stamp illustrations, printed with digital printing techniques.  This research is expected to contribute to the effort of preserving Medan City's cultural heritage through creative media, as well as increasing public awareness of the importance of preserving and appreciating historical buildings. In addition, this tote bag design also has the potential to become an attractive souvenir product with educational value for tourists and local communities.

This study discusses the effectiveness of digital counseling services as a form of psychological intervention in reducing political anxiety among urban Indonesians in the post-truth era. This era is characterized by the massive spread of information that is often misleading and triggers public uncertainty and unrest, especially before and during political processes such as elections. Using a qualitative approach with case study methods and in-depth interviews, this study explores the experiences of urban individuals who participate in digital counseling services. The results show that digital counseling is able to provide a reflective and supportive space for individuals to understand and manage their emotions and political perceptions in a healthier way. This intervention has been shown to strengthen psychological resilience, reduce levels of political anxiety, and increase media literacy and critical awareness of urban communities towards national political dynamics. These findings recommend the integration of digital mental health services into psycho-political impact mitigation strategies in the digital era.

This study aims to analyze the spending patterns of students at the Faculty of Islamic Economics and Business (FEBI), State Islamic University of North Sumatra (UINSU), and to examine the implementation of personal financial planning in their daily lives. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with 40 students from various departments and semesters, selected purposively. The findings indicate that most students have high expenditures on consumption needs such as food and internet access, as well as lifestyle expenses like online shopping and entertainment. The majority do not regularly prepare a financial budget, rarely record their expenses, and exhibit impulsive spending behavior influenced by social pressure and digital media. Although students possess theoretical knowledge of Islamic economic values, their practical application in financial management remains limited. This study recommends the need for more practical, Islam-based financial literacy programs within the FEBI UINSU environment. Financial training and mentoring programs are considered essential to enhance students' financial awareness and independence.

Beauty products have become a promising business, especially after the COVID-19 pandemic. Various brands have achieved high sales figures, one of which is Skintific products. This study aims to analyze the role of micro-influencers in increasing brand awareness of Skintific products. The study was conducted using a descriptive qualitative approach. Research data was obtained from literature reviews, digital observations, and official publications related to the topic. The results of the study indicate that micro-influencers play a significant role in increasing brand awareness for Skintific products. With a higher engagement rate compared to macro-influencers, micro-influencers are able to build closer and more authentic relationships with their audience, making their recommendations more trustworthy than conventional advertisements. Despite having a smaller number of followers, micro-influencers demonstrate greater effectiveness in creating engaging content such as product reviews, tutorials, and unboxing videos, which increase consumer interest and trust in the product. Research data shows that micro-influencers' engagement rate (5.07%) is higher than that of macro-influencers (3.25%), despite their more limited reach. The success of this marketing strategy is also supported by the use of social media platforms such as Instagram and TikTok, which enable the distribution of interactive visual content and expand brand awareness organically. With increased audience engagement, Skintific has not only succeeded in strengthening brand awareness but also in building product credibility, which ultimately contributes to increased consumer interest and purchasing decisions.

Local fashion brands in Indonesia are gaining popularity due to their affordable prices and competitive quality compared to imported products. One successful example is Arkline, a local fashion brand that effectively uses digital marketing, particularly TikTok, to reach its target market. This study aims to analyze Arkline’s sales growth strategy using a qualitative descriptive approach. Data were collected through digital observations and official online sources. The findings reveal that TikTok is a highly effective platform for engaging Generation Z, who prefer visual, interactive, and authentic content. Arkline’s strategy includes creating trend-based videos, using TikTok Live for real-time interactions, and collaborating with influencers who have large followings. These methods help increase brand awareness, strengthen customer engagement, and drive purchasing decisions. Additionally, the TikTok Shop feature enables seamless in-app transactions, which boosts conversion rates. Overall, TikTok serves as a powerful tool for Arkline to build stronger relationships with consumers, expand its market reach, and stay competitive in the fashion industry. With the right digital marketing strategy and adaptability to current trends, local brands like Arkline can fully leverage TikTok’s potential as an effective platform in today’s digital era.

Dangke is a local food product with high nutritional value that has become an inseparable part of the culture and economy of the community. It is made from traditional cheese typical of Enrekang Regency. Despite having great potential as a superior regional product, Dangke micro, small, and medium enterprises (MSMEs) face various obstacles, especially regarding short product durability (expiration date), simple packaging, lack of product innovation, and less than optimal marketing reach. Therefore, strengthening branding and optimizing marketing is crucial to increasing the competitiveness and desirability of Dangke MSMEs. This community service aims to analyze existing conditions, formulate, and implement strategies to strengthen Dangke product branding. The implementation methods include initial surveys, SWOT analysis training, comprehensive training and education on branding (brand identity, visual design), as well as implementation assistance and evaluation of travel impacts. Participatory and community-based approaches are at the heart of this activity. The results of the community service are expected to increase Dangke brand awareness, encourage innovation of derivative products (for example, dangke crackers with innovative flavors and packaging), expand distribution channels (including digital marketing), and ultimately increase sales and income of Dangke MSMEs. This program also has the potential to strengthen the local economy, preserve cultural heritage, and become a model for developing traditional food products in other areas.

The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.

This study aims to analyze the endorsement strategy used by the TikTok account @fujiiian in building personal brand awareness in the digital era. The research method used is descriptive qualitative with observation and documentation techniques on 16 endorsement videos uploaded during May 2025. The results of the study show that the @fujiiian account, with 36.9 million followers, consistently uploads endorsement content dominated by honest reviews, tutorials, and story telling. The average viewers per endorsement video of 7.42 million and an average engagement rate of 1.03% indicate the effectiveness of the strategy being implemented, where this figure is included in the good category for an account with tens of millions of followers. Active interaction with the audience through comment replies and live streaming also strengthens loyalty and emotional closeness between creators and followers. These findings confirm that an authentic, informative, and interactive endorsement strategy is able to build strong personal brand awareness and strengthen account positioning amidst influencer competition on TikTok. This study provides an academic contribution to the literature on personal branding and endorsement on social media, as well as being a practical reference for content creators who want to build a personal brand effectively on digital platforms.

The spread of illegal cosmetics in Indonesia remains a concerning issue, particularly through digital platforms. One of the main contributing factors is the lack of public awareness and understanding regarding the differences between legal and illegal products. To address this challenge, animation-based media was chosen as an effective educational tool. This paper describes the implementation of motion graphic techniques in producing the animated video “Produk Aman, Kulit Nyaman”, which emphasizes the importance of using safe and legally approved skincare products. Motion graphics were selected for their ability to dynamically present visual elements, making the message more accessible to the audience. The editing process is divided into three key stages: material collection, assembly, and testing. Material collection focuses on systematic asset organization; assembly involves animating the assets using Adobe After Effects based on a structured storyline; and testing includes internal evaluation and informal validation by five female high school students as representatives of the target audience. This approach shows that motion graphics are not only effective in conveying educational messages but also contribute creatively to improving consumer literacy.

This paper examines human actions within social media interactions, with a particular emphasis on the phenomenon of cyberbullying from the perspective of ethical philosophy. The focus of this study is not on the entire scope of ethics in human life, but specifically on evaluating whether cyberbullying can be categorized as morally good or bad according to ethical principles. In everyday life, such actions are often carried out unconsciously by the perpetrators, and many even deny having committed them, due to a lack of understanding about the various forms of cyberbullying. This study employs a qualitative method in the form of a literature review, analyzing various scholarly works and previous studies to explore how ethical philosophy can serve as a framework for assessing the moral value of human behavior in digital spaces. Through this approach, the paper aims to provide a deeper ethical understanding of cyberbullying and to foster critical awareness within society in evaluating and reflecting upon online behavior in contemporary social life.

This study aims to describe the role of Dompet Dhuafa Cirebon as a non-profit organization in developing Islamic philanthropy in the local area. Using a descriptive qualitative approach and case study, data were obtained through documentation from various sources such as official websites, activity reports, and news articles. The results of the study show that Dompet Dhuafa Cirebon runs various strategic programs such as Kampung Ternak, Tani Padu, Wakaf Sumur, Sewing Training for Dhuafa Widows, and Family-Friendly Homecoming Posts. These programs do not only focus on direct assistance, but also on empowering the community's economy and increasing social awareness. The philanthropic activities carried out reflect Islamic values ​​in helping others and utilizing digital technology to expand the reach of services. This study shows that the existence of philanthropic institutions such as Dompet Dhuafa has an important role in supporting community welfare and strengthening social solidarity based on Islamic values.

The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative approach, with data collected from various official databases and popular websites. In addition to statistical publications, this study also examines scientific publications related to the research problem. The findings indicate that Aerostreet has successfully implemented effective digital marketing strategies to boost sales and strengthen its position in Indonesia’s competitive fashion industry. These strategies include the optimal utilization of social media platforms such as Instagram and TikTok, as well as e-commerce platforms like Shopee, Bukalapak, Tokopedia, and Lazada. On Instagram, Aerostreet builds a positive brand image through engaging visual content, active interactions with followers, and collaborations with other brands. Through TikTok, the brand creates creative and trend-relevant content, encouraging user engagement through hashtag campaigns and challenges. Additionally, Aerostreet maximizes e-commerce by showcasing products in detail and leveraging available promotional features. This combination of strategies enables Aerostreet to reach a broad audience, build brand awareness, and drive product sales. Aerostreet’s success highlights the importance of adapting to digital trends and gaining deep insights into consumer behavior in the digital era.

This community service program aims to improve children's digital literacy in RT.002 RW.009, Kwitang Subdistrict through structured educational outreach. The method applied is a participatory action research approach, involving pre- and post-test assessments using a digital literacy questionnaire. The results showed a significant increase in the average literacy score from 55.3 (pre-test) to 82.6 (post-test), confirming the effectiveness of the intervention. Key improvements were observed in awareness of online safety, understanding of hoaxes, and ethical social media use. This initiative contributes to informed and secure digital behavior in urban communities.

Fans of noodle food among young people are increasing every year because consumers without seeing the risk of fast food that is often consumed every day will cause disease. The emergence of this research is to develop innovative judes persea noodles where the raw material of the product is made from avocado leaves and does not use preservatives so that it can be said to be healthy food. The research method used is a descriptive qualitative approach, which aims to understand consumer perceptions and buying interest in the innovation of healthy spicy noodles made from avocado leaves. Data were collected through interviews, observations, and documentation, including interviews with various groups such as teenagers, students, housewives, and healthy culinary actors. The results showed that the innovation of healthy spicy noodles made from avocado leaves has the potential to be accepted by the market because it contains bioactive compounds such as flavonoids, tannins, and saponins that function as antioxidants and antibacterials, and can increase the nutritional value and durability of the product naturally. In addition, consumer perception and buying interest in this product is quite high, supported by effective marketing strategies and the use of local natural ingredients. Moral Decadence due to the lack of understanding of National and State Awareness. One form that can be.

Medical records are important documents that capture the entire medical history of patients, including identification, diagnosis, treatment, and recovery. With advancements in information technology, electronic medical records (EMR) have emerged as a solution to enhance the efficiency and accuracy of patient data management. However, despite the many benefits of EMR, its implementation at AL dr. Mintohardjo Hospital remains hybrid, combining manual and electronic methods. This indicates challenges in transitioning to a fully digital system. This study aims to identify and analyze issues related to the security of EMR at AL dr. Mintohardjo Hospital. Several issues identified include a lack of training for medical record staff regarding cybersecurity practices and data input errors. The research employs a qualitative approach, with data obtained from observations and interviews with hospital stakeholders. The informants in this study include IT staff, medical staff, and administrative staff. The findings regarding the security of electronic medical records (EMR) at AL dr. Mintohardjo Hospital indicate that, although there are established Standard Operating Procedures (SOP) for EMR security, their implementation is still not fully compliant. In terms of confidentiality, integrity, and availability of data, the study found that AL dr. Mintohardjo Hospital has implemented several security measures, such as user authentication and access management. However, weaknesses remain, such as a lack of user awareness regarding regular password changes and excessive access by administrative staff. Additionally, frequent data input errors can lead to serious consequences for patients, and threats to data confidentiality, integrity, and availability. Although the hospital has implemented measures such as firewalls and audit trail systems to protect data, challenges such as unstable internet connections and reliance on a single resource remain concerns. Overall, while the existing security measures are fairly adequate, this study emphasizes the need for improved staff training and strengthened procedures to minimize risks to the security of electronic medical record data.

This community service program aimed to explore and strengthen the role of local communities in preserving the natural tourism site known as "Pohon Sejuta Umat" in Banda District, Central Maluku. This site holds ecological, cultural, and spiritual value, making community involvement vital for its sustainability. The program employed participatory methods including observations, interviews, focus group discussions, and training workshops with community members, traditional leaders, and the local tourism awareness group (Pokdarwis). The findings reveal strong community commitment in conserving the area through regular clean-ups, informational signage based on local wisdom, and collaborative patrols. Capacity-building sessions enhanced community understanding of environmental conservation and introduced digital strategies to promote the site. This initiative underscores the importance of integrating local knowledge and participatory approaches in sustainable tourism development. Empowering local communities ensures that conservation efforts align with both environmental goals and socio-economic benefits.

The development of social media has made slang a dominant part of the communication of Generation Z adolescents in Indonesia. This study aims to analyze the characteristics of digital slang, its influence on adolescent communication skills, and its implications for language education. The study employed a systematic literature review with a critical interpretivism approach and reference to the PRISMA guidelines. Data were obtained from scientific articles from 2020–2026 through Google Scholar, SINTA, DOAJ, and Semantic Scholar. The results indicate that slang has ambivalent impacts. On the one hand, intensive use of slang can reduce the ability to use formal language in academic contexts. On the other hand, slang also supports the formation of social identity, group solidarity, and communication flexibility through code-switching practices. This study found that awareness of communication context is a crucial factor in determining the impact of slang use on adolescent communication competencies. Therefore, Indonesian language learning needs to develop an approach based on register awareness and digital literacy to be more relevant to the realities of Generation Z communication.

Indonesia's Sharia capital market has experienced significant growth in the past decade, along with rising public awareness of Islamic economic principles and the adoption of digital technologies. This study aims to analyze the role of digital transformation in supporting the development of the Sharia capital market and to identify structural challenges, particularly in regulatory, financial literacy, and cybersecurity aspects. The methodology used is descriptive qualitative with a literature study approach, drawing on secondary data from reputable journals and official publications from OJK and the Indonesia Stock Exchange. The results indicate that while technological transformation has opened significant opportunities such as increased financial inclusion and youth investor engagement, the Sharia capital market still faces serious challenges related to unadaptive regulations, cyber threats and low investor literacy. This study recommends synergy between regulators, industry players and educational institutions to strengthen a sustainable Sharia capital market ecosystem.