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Al-Hamidiyah Islamic Foundation's Instagram still needs a Marketing Public Relations strategy to increase the acceptance of new students. Marketing Public Relations at the Educational Institutions of the Al-Hamidiyah Foundation is needed because educational institutions need to convince prospective students due to the lack of public relations efforts to expose the message of the Al-Hamidiyah Foundation via Instagram. This study aims to determine the pull strategy, push strategy, and pass strategy used by Al-Hamidiyah's Marketing Public Relations. This study uses a descriptive analysis method with a qualitative approach. The data collection techniques used are interviews, observation, and literature studies. This study uses the theory of Marketing Public Relations namely Thomas L. Harris Pull, Push, and Pass Strategy. The results of this study are that the Pull Strategy provides prizes in the form of vouchers or gift cards by following the Al-Hamidiyah account through trivia quizzes, or giveaway, promoting advertisements/Instagram Ads. The Push Strategy is cooperating in posting content with influencers or media partners, sharing student activity content, outstanding students and facilities. The Pass Strategy is carrying out the blue ocean strategy & sharing learning program content and student activities.

This research aims to determine the influence of content marketing, social media and word of mouth (WOM) in increasing brand awareness among Finsa Samban Digital Print consumers. The influences you want to know are direct and indirect influences. This research uses a quantitative method with a descriptive research model which presents an accurate, systematic and factual description of a situation or phenomenon on variables through hypothesis testing by distributing questionnaires. This research used a sample of 96 respondents. Samples were taken using a purposive sampling method using non-probability with characteristics of a minimum age of 17 years and having used a product or service from Digital Print Finsa at least once. The test tools used are research instrument tests, classical assumption tests and multiple regression analysis tests. From the results of this test it can be concluded that marketing content has a significant direct influence on brand awareness. Social Media has an indirect influence in the research results in the T Test which is stated to have no significant effect on brand awareness. The results of the study on word of mouth (WOM) have a significant direct influence on brand awareness on Digital Print Finsa Samban.

This research aims to explore the impact of the level of analytical compliance on sentence structure in a text. Analytical compliance refers to the extent to which a system or method can understand and follow grammatical and syntactic rules in a particular language. Using a computational linguistics approach, this research analyzes how the level of analytical compliance can influence understanding and sentence structure in a text. This discovery has important implications in the development of natural language processing technology, especially in improving the system's ability to understand and produce sentences that conform to language norms. Increasing analytical compliance is expected to improve the quality of communication and overall understanding of text content. This research contributes to our understanding of the role of analytical compliance in shaping sentence structure in the context of computational linguistics.

This research aims to evaluate the impact of creative dance using various learning methods on the progress of gross motor skills in children. The experimental group took part in a creative dance program with various learning methods, while the control group experienced no special intervention. Gross motor skills were measured before and after the intervention using standard tests. These results show that a creative approach to dance, supported by a variety of learning methods, can effectively improve the progress of gross motor skills in preschool children. This research makes a positive contribution to our understanding of the importance of integrating creative dance and diverse learning methods in the development of children's gross motor skills

The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.

This research was conducted because researchers observed that food vlogger content on Instagram social media at the Marriott Cafe Hotel JW Marriott Medan was not effective. The main problem is that the uploaded content still has little insight or interaction such as the number of viewers, likes, and those who share the content, as well as a lack of detail and enthusiasm in explaining the content reviewed by food vloggers. The aim of this research is to analyze the content carried out by 5 food vlogger on social media Instagram Marriott Cafe Hotel JW Marriott Medan. The type of research used was descriptive with a qualitative approach, by interviewing three (3) informants using a purposive sampling technique. Data collection techniques through interviews, observation and documentation., observation, documentation. The data is analyzed by reduction, namely summarizing, selecting and focusing on important things and analyzing the data obtained with the problem being studied. The results of this research show that the content uploaded by food vloggers at the Marriott Cafe is visually and audio and editing is good, but the content, namely the way the food vlogger conveys the message, is less interesting, namely the food vlogger does not use an original voice such as a good, unique, distinctive narrative. in conducting reviews, this is what causes Instagram users to be less interested in watching food vlogger content which causes little engagement on Instagram social media when food vloggers at the Marriott Cafe Hotel JW Marriott Medan.

Critical thinking skills are essential for developing quality individuals, as mandated by Law No. 20 Year 2003. Effective learning should integrate material with the context of local wisdom. This study aims to design a valid and reliable critical thinking skills test incorporating science content oriented to Tri Hita Karana local wisdom for use in primary school education, particularly for fourth-grade students. This research adopts a development methodology based on the steps outlined by Borg and Gall. The process consists of seven stages, starting with research and information gathering and concluding with product revision. An extensive trial was conducted during the seventh stage to finalize a valid and reliable critical thinking skills test. The results indicate that the developed test, comprising 30 items, is both valid and reliable, with a reliability coefficient of 0.89, indicating a very high level of reliability. The study successfully created a critical thinking assessment tool that integrates science content with Tri Hita Karana local wisdom. In conclusion, this research contributes to the development of a robust critical thinking skills test for fourth-grade primary school students. By incorporating local wisdom, particularly Tri Hita Karana, into the learning process, the test promotes the integration of cultural context into education. This contribution is significant for enhancing the educational experience and fostering critical thinking among students.

yayasan Galang Bersama Kami Foundation is an Islamic philanthropic humanitarian organization that is engaged in empowering poor people who use digital marketing as an online medium to attract potential donors to donate. The aim of this research is to find out how important the role of digital marketing is in attracting potential donors to donate to yayasan Galang Bersama Kami Foundation. This research approach uses a qualitative approach, which aims to interpret the data that has been collected, so as to obtain a general and comprehensive picture of the actual situation. Data collection techniques through interviews and observation. The data analysis technique uses interactive data analysis techniques. The results of this research are that digital marketing has the potential to attract potential donors to donate because it is very efficient in disseminating information about what is needed and to whom the donations are distributed. This research emphasizes the important role of the right digital platform to promote programs being run by foundations that are in need of potential donors. Using company digital marketing can increase trust and attract potential donors to donate to yayasan Galang Bersama Kami Foundation by using elements in digital marketing such as content marketing, social media, websites, digital advertising, CRM systems.

Abstract This research aims to analyze the marketing strategy of PT Indofood Sukses Makmur Tbk to enter the international market with a focus on Indomie instant noodle products. Obtain data from trusted sources such as academic journals and books through library research methods. A qualitative approach is used to understand Indomie's marketing strategy through content analysis and data interpretation. This company is famous for its high quality products and various innovations, especially in instant noodle products. Quality standardization in the production process is the key to success in the global market. Apart from that, PT Indofood Sukses Makmur Tbk applies the cost-plus method in determining export selling prices so that its products are flexible and competitive in the international market. In terms of distribution, the company attaches great importance to quality, timeliness, safety and transportation costs. Indomie products are distributed through large wholesalers and retailers and are popular in overseas markets such as Australia. The findings show that effective and efficient marketing strategies have helped PT Indofood Sukses Makmur Tbk maintain and expand its global market share.

The development of internet technology has initiated the era of industrial revolution 4.0 in the current digital era, where easy and fast access to information has changed the marketing paradigm. The aim of this research is to find out how effective digital marketing strategies are for tenants to reach new markets, the challenges they face when implementing them, how tenants understand the behavior and preferences of target markets in a digital context, and evaluate how effective digital marketing strategies are. In addition, the role of content and platforms in expanding the market will be discussed. This research method is descriptive qualitative, data collected through structured interviews and direct observation with tenants. The research results show that content that is innovative, informative and relevant to the target audience is very important for the success of a tenant's digital marketing strategy. Additionally, it is very important to understand the behavior and preferences of the target market. Tenant measures the success of their strategy by looking at web traffic, revenue, leads, and customer engagement. Primary focus is given to creating high-quality content and developing effective marketing strategies by understanding customer behavior and using appropriate technology. Digital content marketing strategies have proven effective in increasing tenant brand visibility in new markets. This research provides deeper insight into the digital marketing strategies used by tenants, as well as how these strategies can be adapted to the needs and preferences of the target audience to achieve marketing goals.

This research aims to explore the service marketing strategies implemented by Kun Anta Preschool, Kasturi Branch, Palu City in increasing parents' interest in this school. Kun Anta Preschool is an Islamic-based Early Childhood Education (PAUD) institution with the Montessori learning method. The research method used is descriptive with a qualitative approach. Data was collected through in-depth interviews with parents and teaching staff at Kun Anta Preschool Kasturi Branch. Direct observations were also carried out to understand practices in schools. The population of this study involved parents and teaching staff at Kun Anta Preschool, Kasturi Branch, Palu City. The research results showed that Kun Anta Preschool used several effective marketing strategies. They utilize social media such as Instagram and Facebook to create interesting content that increases the school's visibility in the community. One of the unique things about Kun Anta is the application of the Montessori learning method which is only applied by this school, which is a special attraction for parents. The obstacles faced by Kun Anta Preschool include the large school fees, but they are proportional to the facilities provided. However, the school's good reputation and the quality of early childhood education are strong factors that make parents interested in enrolling their children. This marketing strategy succeeded in increasing parents' interest in Kun Anta Preschool. In conclusion, the marketing strategy implemented by Kun Anta Preschool, Kasturi Branch, Palu City, especially through social media and unique learning methods, played an important role in increasing parents' interest. Positive factors such as the school's reputation and the quality of early childhood education also determine parents' decisions to enroll their children at Kun Anta Preschool. This research provides an in-depth understanding of how marketing strategies can influence parents' perceptions of a PAUD institution.  

The digital age is evolving quickly right now. The surge in electronic transactions has also caused customers to migrate to online shopping, specifically e-commerce. Customers are interested in purchasing when engaging marketing content is available, and they are also less likely to hesitate when purchasing from well-known brands. This study looks at factors related to content marketing, brand perception, decisions, and purchases that are influenced by purchase intention. Data was gathered via a Google Form survey from 100 respondents. analysis of data with the SEM smartPLS 3.0 program. The study's findings indicate that while brand image has no effect on decisions to buy, marketing content does affect interest and interest in buying influences decisions to buy. Purchase interest is not a mediator between decisions and the impact of marketing information.  

Implementation of the Manhaji Method in understanding the yellow book at the Darul Arifin Muaro Islamic Boarding School, Jambi, Islamic Religious Education Master's Study Program, Sulthan Tthaha Saifuddin University, Jambi 2024.Methods for understanding the Yellow Book in learning activities, especially in the method of reading yellow words, educators must try to achieve the goals as much as possible. One way is to use appropriate teaching methods. Method is one of the tools to achieve learning goals. Therefore, educators should be smart in choosing and using the right methods so that they can support teaching and learning activities and can be used as efficient tools to achieve goals. The purpose of this research is to describe (1) To find out the background and purpose of implementing the Manhaji method in learning the Yellow Book for students at the Darul Arifin Islamic boarding school. (2) To find out the obstacles in the field to the application of the Manhaji method at the Darul Arifin Islamic boarding school. (3) To find out the application of the Manhaji method at the Darul Arifin Islamic boarding school. This research was conducted at Darul Arifin Muaro Jambi using qualitative research and a descriptive approach. Research data collection techniques use interviews, observation and documentation. Data analysis for this research was carried out using the steps of data collection, data reduction, drawing conclusions and verification. Meanwhile, diligent observation and triangulation as well as discussions were carried out as an effort to test the validity of the data. The results of this research show that: (1) The Manhaji learning concept is divided into several parts, starting from planning objectives, determining learning materials, determining methods, determining time allocation and use of media. (2) The implementation carried out during learning in madrasa classes is divided into three parts, namely preliminary activities, core learning activities, and closing activities. (3) Manhaji content/material, as follows: volume I (Mastering the ins and outs of Isim and fi'il which include, ma'rifat nakirah, Mabni, Mu'rob, Tasrif Fi'il patterns) volume II (Mastering the Tasrif Fi'il patterns il Mazid, and Mustaqqaat such as isim Fail. Maful, isim Zaman and Isim Makan), volume III (Mastering Umdah Sum, Mubtada, Khabar, Fi'il Fail, and Awamil. (Inna, Kaana and Dhzanna) volume IV (Mastering Takmilah Sum (Na'at taukid, Athf Badal Mafu'lat). (4) Evaluation of Manhaji material is carried out during the learning process and outside the learning process, in the form of written tests and oral tests.

Muhammad Faizar is a famous ustadz for his preaching using the Shar'iyah ruqiyah method. Ustadz Muhammad Faizar actively preached through his YouTube Channel through ruqiyah medicine. The purpose of this study is to understand public interaction on social media, especially on the YouTube platform through the account of Ustadz Muhammad Faizar. This research uses qualitative methods with a netnographic approach whose focus of observation is the YouTube social media approach. The object of this research is content in the form of ruqiyah impressions on the YouTube channel "Ustadz Muhammad Faizar". The results of this study show that of all the content of Ustad Muhammad Faizar da'wah videos on YouTube from 2020 the theme of ruqiyah syar'iyah. The content that netizens like the most is Qur'anic verse therapy for healing from magic. These findings are a requirement that digital media is one of the potential means for Islamic da'wah.

The purpose of this paper is to find out about the hadiths about faith and the immoral actions of believers. The method used in this research is Content Analysis, with data collection techniques using library research. So far, many people have assumed that faith lies in the realm of theology alone. Whereas on the other hand the individual and sociological domains have an important role as a form of implementation of faith. If we examine more deeply about the Qur'an and Hadith, there are many verses and texts that state that faith is closely related to charity and morals. Morals can of course be seen from the way or attitudes of  humans in their daily lives, not only attitudes but can also be seen and become the human character itself. Having clear and strong faith means that our lives are directed towards one rule that we believe in and implement in life.                                                      

This article aims to describe human nature from the perspective of Islamic educational philosophy in order to gain a comprehensive understanding of human nature. The main sources for this type of qualitative research, called library research, are books, journals and other scientific articles. The collected data was analyzed using content analysis to make it easier for the author to filter the main ideas from various existing sources and narrate them as the focus of the research. The results of this article's research: (1) The terms used to refer to humans in the Koran include al-Insan (refers to humans who have special qualities and potential), al-Basyar (refers to humans as living creatures), and al-Insan (calls humans who have privileges and humans who have potential), al-Basyar (calls humans as living creatures). -Nas (calls humans as social creatures): (2) Characters have different views but are essentially the same regarding the nature of humans, namely humans are creations whose potential is different from other creations of God: (3) Humans are called ahsan al-taqwin , which places humans in a strategic position as servants of Allah and Caliph of Allah. Therefore, humans should try to discover their true nature to realize how great a gift God has given in the form of potential so that humans can optimally carry out their functions in worship and serve Allah SWT.                                                                                

The 2024 General Election (Pemilu) is a crucial stage in the dynamics of democracy, where the role of political communication plays a central role in shaping public opinion. This phenomenon creates a need to understand in depth the influence of political communication on public perceptions of candidates, political parties, and crucial issues that influence the direction of state policy. This research aims to analyze the role of political communication in shaping public opinion ahead of the 2024 elections. The main focus is understanding how political communication strategies, including message personalization, social media, and investigative journalism, influence the formation of public opinion and voter participation. The research method used is descriptive qualitative. Data was collected through literature reviews, media content analysis, and interviews with political communication experts. A qualitative approach is used to deepen understanding of the complexity of political communication strategies and their impact on public opinion. The research results show that political communication strategies, especially message personalization, have a significant impact in shaping public opinion. Candidates who are able to connect emotionally with voters through personal life stories and values ​​build strong identification. Social media plays an important role in expanding the reach of political messages, while investigative journalism makes a major contribution in uncovering basic facts and maintaining the integrity of information.

Business transformation in the digital era requires an innovative marketing approach. One way is by utilizing the potential of the internet and information technology. This research focuses on the important role of landing pages in designing online experiences for consumers. The theoretical basis involves the concept of marketing transformation, landing page optimization, and the importance of brand awareness for waste collection services. The methodology used adopts a qualitative approach with a case study in Karung Sampah. Data is collected through observation and analysis using third parties, namely Google Search Console and Google Analytics. It was found that responsive design, relevant content, and social media integration played an important role in the success of the campaign (brand awareness)

Marketing strategy is an effective strategy to increase company brand awareness. As social media develops quite rapidly, many companies use social media to market and introduce their products. To be able to attract an audience on social media, one of which is Tiktok, you need content that is interesting and follows developments in trends. PT Otak Kanan is a company that operates in the creative industry sector and has subsidiaries, one of which is Kisana, which is a hair removal cream product brand. This brand has problems with branding that is not optimal because this brand is still relatively new. Therefore, this research aims to observe, find out, provide solutions, and be involved directly using the method of implementing active participant observation in creating content marketing using soft selling and hard selling on Tiktok to increase brand awareness. Social media also plays a key role in marketing for brand awareness. The results show that creating interesting creative content by implementing softselling and hardselling on social media platforms such as Tiktok can increase company brand awareness.

The purpose of this research is to find out how digital marketing is used in building business networks. This research uses descriptive qualitative research methods. The object of this research is the Hot MieRoll business. The results of this research are digital marketing that the HotMie Roll business can use as an effort to build a business network is creating a Google Business account, creating social media as a marketing medium and creating photo or video content which will later be uploaded on social media by following current trends.