Publication Search

 Coastal communities in Tanjungpinang have enormous local potential, such as marine products, crafts, and tourism. However, this potential has not been optimally utilized due to limited access to information, skills, and policy support. This study aims to examine the empowerment of coastal communities in Tanjungpinang City, Riau Islands Province, through the utilization of local potential to improve shared welfare. The approach used is qualitative with descriptive analysis methods, through literature reviews from various relevant sources. The results of the study show that empowerment strategies carried out through skills training, strengthening local institutions, and developing potential-based businesses such as fisheries, crafts, and community-based tourism, have succeeded in increasing community participation, household income, and opening up new job opportunities. The success of empowerment is greatly influenced by active community involvement, cross-sector support, and approaches that adapt to local conditions. However, challenges such as limited access to capital, infrastructure, and inequality in access to training are still obstacles. This study recommends the need for a more inclusive, sustainable, and social justice-based empowerment strategy so that the benefits are felt evenly by all levels of coastal communities.

This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ​​that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.

The number of businesses in the culinary sector has been steadily increasing, especially after the COVID pandemic. Therefore, promotional strategies are crucial, particularly for building brand awareness in the business world. "Erista Griyo Dhahar," a restaurant located in Pakem, Yogyakarta, implements promotional strategies to build brand awareness. This study aims to analyze the promotional strategies used by "Erista Griyo Dhahar" to enhance brand awareness. The research employs a qualitative method with data collection techniques including interviews, observations, and documentation. The theoretical framework used is the Promotional Mix which includes advertising, personal selling, sales promotion, Public Relations, and direct marketing for building brand awareness for "Erista Griyo Dhahar." The results of the study indicate that "Erista Griyo Dhahar" combines all five aspects of the promotional mix as part of its strategy to build brand awareness. However, advertising and personal selling are found to be the most effective, as evidenced by the restaurant's increasing sales each year. The brand awareness of "Erista Griyo Dhahar" is at the level of brand brand recognition. Recommendations for "Erista Griyo Dhahar" include increasing engagement on social media, maintaining personal selling activities, creating more engaging promotions, conducting Public Relations activities in a routine and structured manner, and developing appealing and persuasive copywriting.

This PKM is carried out to provide assistance for TKML programs from KEMENAKER RI in Mempawah Regency to develop business using the Business Model Canvas (BMC) method approach. Business mapping is carried out by implementing nine BMC steps. The training process is carried out online and offline as well as direct visits to each TKM. Activities are carried out by discussing BMC by academics who are carrying out PKM, and then presenting the results of the discussion in the forum. The results of this training process are that participants understand their business processes, can map the businesses they run using the BMC method and can gradually increase sales and profits from the businesses they run. In the long term, it is hoped that TKM can be implemented sustainably in order to develop their businesses and also create new SMEs/Businesses that are able to compete in the business world in the future.

Digital transformation brings significant changes in the way micro, small, and medium enterprises (MSMEs) carry out marketing strategies. However, many laundry business owners in rural areas, such as in Ngimbangan Village, have not optimally utilized digital marketing to improve competitiveness. This community service activity aims to increase the digital capacity of laundry business owners through digital marketing training, in order to increase business visibility and expand market reach. This activity adopts a Participatory Action Research (PAR) approach, which involves collaboration between researchers and community members at every stage of the research process, from planning to implementation and evaluation. The implementation method includes counseling, practical training, and mentoring on the use of social media, creation of promotional content, and utilization of digital platforms. The digital marketing training activities held to increase the turnover of MSMEs digital marketing training for laundry business owners to increase visibility and expand market reach in the digital era in Ngimbangan Village, Mojosari District, Mojokerto Regency, went smoothly according to the plan that had been set. The results of the activity showed an increase in participants' understanding and skills in implementing digital marketing strategies. In addition, some participants began to actively promote their businesses through social media. This activity proves that digital marketing training can be an effective means of local economic empowerment in facing the challenges of the digital era.

This PKM is carried out to provide assistance for TKML programs from KEMENAKER RI in Mempawah Regency to develop business using the Business Model Canvas (BMC) method approach. Business mapping is carried out by implementing nine BMC steps. The training process is carried out online and offline as well as direct visits to each TKM. Activities are carried out by discussing BMC by academics who are carrying out PKM, and then presenting the results of the discussion in the forum. The results of this training process are that participants understand their business processes, can map the businesses they run using the BMC method and can gradually increase sales and profits from the businesses they run. In the long term, it is hoped that TKM can be implemented sustainably in order to develop their businesses and also create new SMEs/Businesses that are able to compete in the business world in the future.

Digital payment, also referred to as digital payment, is a type of payment that uses electronic media such as SMS banking, internet banking, mobile banking, and electronic wallets. According to McLeod, electronic commerce, also called e-commerce, is the use of communication networks and computers to carry out business processes. This study aims to analyze the latest trends in digital payments in e-commerce, factors that influence digital payments, the impact of using digital payments , and analysis related to the advantages and challenges faced by businesspeople in implementing digital payment systems. The study was conducted through a descriptive qualitative approach with a literature study design. Businesses gain many benefits from digital payments, such as efficiency and better customer experience. To improve customer experience and drive sustainable growth, businesses can implement strategies such as education and training, development of technology infrastructure, diversification of payment methods, increased security, loyalty and incentive programs, data analysis, and collaboration with payment service providers.

Regional tourism development is a crucial strategy for driving local economic growth and preserving cultural heritage. However, field conditions often reveal that policy implementation does not always proceed optimally. The Sekarsari Bathing Area in Mojokerto City is one of the tourism sites targeted by development policies, yet it has not demonstrated significant impact on community welfare or tourism attractiveness. This study aims to evaluate the implementation of regional tourism development policies at the Sekarsari site using William N. Dunn’s policy evaluation theory, which includes six criteria: effectiveness, efficiency, adequacy, equity, responsiveness, and appropriateness. This research adopts a qualitative approach with a case study design. Data were collected through in-depth interviews, field observations, and document analysis from various stakeholders such as the tourism office, site managers, local businesses, and community members. The research instruments were developed flexibly and iteratively according to field dynamics. Data analysis was conducted through data reduction, data display, and conclusion drawing in an interactive manner. The findings reveal that the tourism development policy at Sekarsari has not yet yielded optimal outcomes. The main weaknesses lie in the lack of community participation, uneven distribution of economic benefits, and limited innovation and promotion. Although there have been improvements in basic infrastructure and a modest increase in visitor numbers, the policy has not been fully responsive to local needs. In conclusion, the current policy does not fully meet Dunn’s six evaluation criteria and requires revisions in both strategic planning and technical implementation. This study recommends that future tourism policies be more community-based, inclusive, and adaptive to local contexts. For future research, a mixed-methods approach involving quantitative and geospatial analysis is suggested to strengthen comprehensive evaluative evidence.    

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in supporting the national economy, particularly in the fisheries sector. This study was conducted through a direct interview with a fish farming MSME, GG Sawah Farm, managed by Legiono. The purpose was to explore the dynamics of catfish and pangasius farming businesses, including business history, capital needs, marketing strategies, and the challenges faced. The findings reveal that despite its promising economic potential, the business encounters various obstacles such as feed costs, seed availability, and climate changes. However, through innovations such as the use of alternative feed, social media marketing, and product diversification into the frozen food sector, the enterprise has managed to survive and grow. This study recommends improving production efficiency, increasing financial support, and encouraging collaboration with stakeholders to enhance the sustainability and development of small-scale fish farming businesses in Indonesia.

This UMKM socialization activity aims to develop the digital competence of UMKM actors in order to create digital entrepreneurs who can compete with the complex dynamics of today's market. With the digitalization of UMKM actors, It is anticipated that UMKM owners will recognize the significance of strengthening their understanding of financial management, marketing strategies, and the application of appropriate technology, so that they can position their businesses effectively and efficiently. This activity uses the Lecture and Drill and Practice methods which can attract the public to join in the activity. The data from this study reveals, (1) The socialization of UMKM digitalization provides benefits for the development of UMKM businesses in Purwodiningratan Village, (2) Increases digital competence for UMKM actors in the use of digital marketing platforms such as: marketplaces, digital payment methods using QR Code scans (QRIS), and digital financial records, and (3) UMKM actors are able to practice making digital payments in the form of QR Codes (QRIS) independently so that digital entrepreneurs can develop in Purwodiningratan Village.

This study aims to explore the extent to which the application of accounting in the musyarakah contract affects the success of micro-business financing. The research was conducted at one of the Islamic Rural Financing Banks (BPRS) in Palembang. A qualitative approach was used to gain a deep understanding of the role of accounting in the implementation of the musyarakah contract, with a focus on the processes of recording, reporting, and financial supervision of micro-financing. The results indicate that the proper application of accounting in the musyarakah contract significantly contributes to the success of the financing. This is reflected in increased transparency, accountability, and the ability of micro-businesses to manage finances more effectively. The study recommends that BPRS intensify accounting support and education for customers to maximize the benefits of musyarakah financing.

Since the era of COVID-19 until now, maintaining personal hygiene has become a shared obligation globally. In Indonesia, soap is an essential item for both personal hygiene and environmental hygiene. Due to the great public interest in soap, especially facial soap, there are now more choices for businesses to make soap for the local market. Empowering the surrounding community, especially the PKK women's organization, to make facial soap can be done independently or in groups because the method of manufacture is quite simple. The general public's knowledge of the components and methods of making facial soap is still very minimal. This community service activity aims to teach PKK women’s how to make face soap and give them insight into home-based business options. PKK women in Cikageman Village, Setu, Bekasi Regency became a group of activity partners. This activity is expected to be able to improve people's welfare, especially in the economic sector, as well as increase knowledge and independence in entrepreneurship. This community service activity uses a strategy that includes partner coordination, counseling, assistance in making face soap, evaluation, and follow-up. The end result of this community service activity is in the form of facial soap products that have been packaged and distributed to local residents, as well as partner groups who already have skills in producing face soap independently.

This study aims to determine and analyze the key factors that influence and significantly contribute to online purchasing decisions among consumers in Manado City, North Sulawesi. The research adopts a quantitative approach with factor analysis as the main method of data analysis. Judgmental sampling was employed to select participants who have experience in online shopping. Based on the results, seven dominant factors were identified that affect consumer decisions when making online purchases. These factors include: (a) Consumer Limitations and Access, which refer to time constraints and limited access to physical stores; (b) Desire and Technology, highlighting the role of consumer interest and technological literacy; (c) Product and Price Limitations, involving the lack of product variety and pricing differences; (d) Flexibility, which represents the freedom to shop anytime and anywhere; (e) Efficiency, such as time and cost savings; (f) Convenience, referring to the ease of the purchasing process; and (g) Economy and Social, which include discounts, promotions, and social influences. The study contributes to a better understanding of consumer behavior in digital commerce and provides useful insights for businesses and marketers to improve online customer experiences, particularly in regional markets such as Manado. The findings underscore the multidimensional nature of online shopping behavior in a rapidly growing digital economy.

With increasing global competition and rapid technological advancements, sharia businesses face the challenge of achieving sustainability while maintaining a competitive advantage in accordance with Islamic principles. This study aims to examine how the application of strategic management in sharia businesses can support sustainability and market differentiation based on ethical values. The research method used in this study is a literature review, analyzing various academic sources related to business strategy, sustainability, and Islamic economic principles. The findings indicate that effective strategic management, when properly implemented through the processes of formulation, execution, and evaluation, can help business practitioners adapt to changes in both the internal and external environments. In sharia businesses, strategies should be rooted in values such as honesty, trustworthiness, and social responsibility. These values not only serve as moral guidelines but can also enhance customer loyalty and provide a competitive edge. Furthermore, the adoption of digital technology and promotional strategies aligned with Islamic values has been shown to broaden market reach and improve operational efficiency. SWOT analysis is also employed as a tool to inform relevant and strategic decision-making. Therefore, the application of strategic management in accordance with Islamic values can effectively create businesses that are not only competitive but also sustainable and beneficial to society.

Service quality is the level of excellence or specialty of a service that can meet the needs and expectations of the community. Public service is an activity carried out by the government and other institutions to meet the needs of community services in accordance with laws and regulations. This service can be in the form of public goods, public services, and/or administrative services. The purpose of this study was to determine the quality of service in issuing Business Identification Numbers for micro businesses at the Pekanbaru City Investment and One-Stop Integrated Service Office and its supporting and inhibiting factors. This study uses a qualitative approach. Data collection techniques use interviews. Data analysis in this study was carried out using qualitative descriptive. The results of the study explain that the quality of service is already in the good category which is assessed from the transparency in the services provided where there is openness in the service process, services that are in accordance with the rules and there is ease in the service process. The principle of accountability in improving service quality to ensure that each service can be accounted for and provide services in accordance with the conditions that have been set. Community participation in improving services has been carried out well by providing services according to rights and balance. Supporting factors in improving service quality include the ability of employees to serve, the availability of supporting facilities and infrastructure, and the development of a better service system as part of improving services. While inhibiting factors include increased supervision and complicated bureaucracy in efforts to improve services.

This study aims to comprehensively explore the dynamics of human resource management (HRM) to develop family businesses in Bantur sub-district, Malang Regency, East Java. Identify the challenges and strategies used in managing human resources in the family business partnership model. This research method uses a qualitative approach by understanding the phenomenon in depth related to the object of research. The results of this study indicate that there is a Human resource management (HRM) in family businesses in the Hong Kong caterpillar cultivation sector in Bantur sub-district, Malang district based on trust in employees, with attention to ethics-based conflict management.This research provides a new contribution regarding in-depth exploration of the dynamics of HRM in micro, small, and medium scale enterprises (MSMEs) in the livestock sector, which has not been widely researched, especially in the context of Human Resource Management (HRM). The practice of HRM using a qualitative approach in a family business with a partnership model produces a deep and complex understanding of its relationship with family values, business structure, and resource management on an MSME scale.  

This study explores the application of digital marketing strategies to enhance business performance, using a case study of Garasi Poncol. The research focuses on the implementation of a website program within the context of digital marketing for a used car trading business. The Garasi Poncol website was developed by the author with support from the Kampus Merdeka MSIB program. The objective of this study is to understand how the Garasi Poncol website was designed and implemented to increase exposure and sales of used cars through effective digital marketing strategies. The research method employed is a case study, examining the development of the Garasi Poncol website from inception to launch, along with the steps taken to promote and optimize the site. The results indicate that collaboration between the author and MSIB facilitated the creation of a website that meets business needs by incorporating various digital marketing features and techniques. These findings offer valuable insights for entrepreneurs and web developers on leveraging online platforms to grow and promote their businesses.

Under the Double High Plan, the management of vocational colleges in Xuzhou should focus on a few essential strategies to improve performance and use resources effectively. First, college leaders need to align their programs with local industry needs. By partnering with businesses and industry groups, colleges can adjust their curricula to keep them relevant, helping students find jobs and be satisfied with their education. Next, effective resource use is crucial. Managers should wisely allocate financial, human, and technological resources to create better learning environments. This may include training teachers to use new technologies and teaching methods, which can improve teaching quality and lead to better student outcomes. In addition, colleges should consistently apply strategies to improve performance. This includes ongoing professional development for teachers to help them deliver engaging and practical instruction. School managers should also regularly review and adapt these strategies based on student feedback and performance data to ensure they are effective. In summary, vocational colleges under the Double High Plan must use resources effectively and apply performance improvement strategies based on the research results of 375 Xuzhou vocational school employees. By being proactive and flexible, college managers can enhance educational quality and support student success in Xuzhou

Business incubation plays a strategic role in fostering entrepreneurial spirit among university students, particularly members of the Student Cooperative (KOPMA) at Universitas Negeri Semarang (UNNES). This study aims to examine how business incubation programs can encourage the emergence of young entrepreneurs by enhancing skills, providing mentorship, and supporting business idea development. Using a descriptive approach, the research analyzes aspects of business management, marketing strategies, and business development within the framework of a business incubator implemented in the KOPMA UNNES environment. Data were collected through interviews, questionnaires, observations, and relevant secondary sources. The findings show that well-structured incubation programs, supported by a conducive academic environment, can significantly improve the interest and capabilities of KOPMA members in initiating and managing their own businesses. This research provides valuable insights for designing effective entrepreneurship education policies and business development practices in higher education institutions.

The concept of corporate social responsibility (CSR), also known as CSR, encompasses economic, social, and environmental elements. According to Islamic business ethics, CSR is seen as a moral and spiritual duty that is in line with the Qur'an and Sunnah. The purpose of this study is to explore the implementation of CSR in the context of Islamic values. To achieve this goal, this study uses a qualitative research method. The results of the study indicate that from an Islamic perspective, CSR is not only focused on achieving profits, but also encouraging businesses to contribute significantly to the welfare of society and environmental preservation. In CSR practices, Islamic principles such as honesty (shiddiq), amanah, responsibility (mas'uliyyah), and virtue (ihsan) are the basis. In addition, the values ​​of tauhid, justice (adl), and balance (mizan) serve as guidelines in designing an ethical company. The concept of corporate social responsibility (CSR), also known as CSR, encompasses economic, social, and environmental elements. According to Islamic business ethics, CSR is seen as a moral and spiritual duty that is in line with the Qur'an and Sunnah. The purpose of this study is to explore the implementation of CSR in the context of Islamic values. To achieve this goal, this study uses a qualitative research method. The results of the study indicate that from an Islamic perspective, CSR does not only focus on achieving profits, but also encourages businesses to contribute significantly to community welfare and environmental preservation. In CSR practices, Islamic principles such as honesty (shiddiq), amanah, responsibility (mas'uliyyah), and virtue (ihsan) are the basis. In addition, the values ​​of tauhid, justice (adl), and balance (mizan) serve as guidelines in designing ethical companies.