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This study aims to analyze the influence of service quality, location, and promotional strategies on consumers’ purchasing interest in UD Berkah Mandiri rice. The study employs a quantitative method with a total population of 150 respondents. The sampling technique used in this study is accidental sampling. The sample consisted of 60 respondents, determined using Slovin’s formula. The analytical tool employed in this study is SPSS 25.0. The results indicate that service quality has a significant effect on purchasing interest, that location has a substantial impact on it, and that promotional strategies have a significant effect on it. Furthermore, service quality, location, and promotional strategy simultaneously have a considerable effect on purchasing interest.

Drug abuse (Narcotics, Psychotropics, and other Addictive Substances) is a serious problem that can threaten the younger generation, especially in the Panggung Kidul Village area. The lack of public understanding, especially teenagers, regarding the dangers and negative impacts of drug abuse is one of the factors that influence the high risk of substance abuse. Therefore, innovative and interactive educational media are needed to increase public awareness and understanding regarding the prevention of drug abuse. This study offers a solution by designing and developing educational media based on Augmented Reality (AR) technology as a visual and interactive tool that conveys information in an interesting and easy-to-understand manner. The use of smartphones as the main device in AR applications makes this media more easily accessible to various groups of people. The test results using the System Usability Scale (SUS) method showed a user satisfaction level of 96% which is included in the Acceptable category. Thus, this AR-based educational media is expected to be an effective means of increasing public understanding of the dangers of drug abuse and encouraging early preventive efforts.

Digital information literacy and digital informal learning are especially fundamental in improving the efficiency of teachers instruction within a context of limited resources such as Islamic secondary schools of Southern Pakistan. This paper examines how digital competencies (ex: information literacy, technology use, and communication) and digital informal learning (e.g.: self-directed learning thru online platforms) make teachers able to deliver engaging lessons, manage classrooms, and encourage student-centered learning. Although interest in digital education is increasing, little research has considered such aspects in rural to Islamic schools. In a quantitative research, 450 teachers of Islam secondary schools and Southern Punjab comprised the purposive sample in which the structured questionnaires were administered and assessed using SPSS v 22, descriptive statistics, correlation and multiple linear regression. Results have shown that increased digital capabilities lead to a strong increase in instructional effectiveness, whereas digital informal learning brings cultural awareness and invention of new practices in teaching. A combination of these factors enhances the delivery of the lesson, student participation, and classroom management. The research suggests considering digital competency training and informal learning materials as part of teacher development companies in order to improve educational performance in the under-resourced Islamic schools.

This study aims to determine the influence of attitudes on the interest in buying pineapple dodol as a superior commodity in Galang Village, Sungai Pinyuh District, to determine the effect of price on the interest in buying pineapple dodol as a superior commodity in Galang Village, Sungai Pinyuh District, and to determine the effect of quality on the interest in buying pineapple dodol as a superior commodity in Galang Village, Sungai Pinyuh District. This study uses a quantitative research method. The population in this study were pineapple dodol consumers in Galang Village, Sungai Pinyuh District with a population of 4000 and a sample of 98 respondents. The sampling method used a purposive sampling technique with data collection techniques using a questionnaire. Data analysis in this study includes descriptive statistical analysis test, validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test and coefficient of determination test, T test, F test with IBM SPSS 25 tools. The results of the T Test can be concluded that Attitude has a significant effect on purchasing interest, Price has a significant effect on purchasing interest, Product quality has a significant effect on purchasing interest, The results of the F Test analysis can be concluded that the variables of attitude, price and product quality simultaneously influence the purchasing interest of Pineapple dodol as a superior commodity in Galang Village, Sungai Pinyuh District.

The rapid development of digital technology has positioned social media, particularly Instagram, as a strategic channel for brands to conduct digital marketing and brand activation. This quantitative survey research aims to analyze the influence of Instagram content appeal (X) on the audience's interest in participating in the Marina Beauty Journey (Y) program. The study collected data from 100 female followers of the @sahabatmarina account, aged 15-25, who had been exposed to MBJ promotional content. Data analysis utilized simple linear regression. The descriptive analysis results showed that the appeal of @sahabatmarina’s content was perceived as Very High (Mean: 4.41), with Visual and Emotional indicators being the most dominant (Mean: 4.50), reflecting the effectiveness of aesthetic visuals and self-empowerment messaging. The audience's interest in joining the program was also categorized as Very High (Mean: 4.23), primarily demonstrated through the Interaction indicator (Mean: 4.33). The regression analysis confirmed a positive and significant influence of content appeal on audience interest, as indicated by a significance value of p<0.001 and a positive coefficient (beta = 0.622). The coefficient of determination (R2) indicated that content appeal contributed 41.0% to the formation of audience interest, while the remaining 59.0% was influenced by other external factors. In conclusion, the brand's digital content strategy, emphasizing strong visual and emotional connection, is highly effective in driving audience engagement and stimulating participation in its brand activation programs.

Panorama Sileme-Leme is a tourist destination in Humbang Hasundutan Regency, specifically in Huta Sileme-Leme, Parsingguran 2 Village, Pollung District, located at an altitude of approximately 1,600 meters above sea level. The beautiful natural panorama with Lake Toba as its backdrop and surrounded by expansive plantations makes it an ideal recreational spot. However, the supporting facilities in this area are insufficient to accommodate various recreational activities that could potentially be conducted there. Therefore, landscape planning and the provision of tourist facilities are necessary to make the area more attractive to visitors. The initial idea behind this concept is to plan the Sileme-leme Panorama area as an attractive tourism destination equipped with various supporting facilities for tourism activities. However, because it is located in a hilly area prone to landslides, the concept of a pine forest tourism area was implemented. In addition to enhancing aesthetics and visitor comfort, its primary function is to minimize landslides because pine trees are known as effective soil-stabilizing vegetation. In addition, the pine forest tourism landscape can also have interesting spots such as tall, shady pine trees, restaurants or cafes with views of the pine forest,  and also play areas for children. This helps enhance the visitor's tourism experience and makes them feel close to nature and the beauty of the pine forest. The planning of the Sileme-leme Panorama Area uses a semi-pine forest concept supplemented with various tourism facilities. The implementation of this concept has been considered through various analyses conducted previously. With the implementation of the semi-pine forest concept, it is hoped that the natural potential will not change significantly, and the preservation of nature in this area will remain intact. This planning is expected to make Panorama Sileme-leme a more developed tourist attraction and more appealing to visitors. Additionally, this planning is anticipated to boost the local community's economy.

This study aims to find out how Instagram is used by the Demak Regency Trade, Cooperatives, Small and Medium Enterprises Office as a source of information for employees. The research uses a qualitative method with a case study approach conducted from 1–30 August 2025. Data was obtained through interviews, observations, and documentation of the agency's Instagram account. The results of the study show that Instagram is used as a means of publishing official activities and information, but it is not optimal due to limited human resources, a long upload process, and monotonous content. Based on the theory of Uses and Gratifications and Media Richness Theory, the effectiveness of digital communication requires the ability to present interesting and relevant information so that the message conveyed can meet the needs of internal audiences. Other findings show that some employees have not made Instagram the main source of information due to a lack of content updates and a lack of visual variation. Therefore, it is recommended that social media management be carried out more professionally through improving admin competence, content calendar planning, and better internal coordination to ensure the consistency and quality of published information. Thus, Instagram can function more optimally as an official communication medium.

This study aims to describe the main factors causing children in Perumaan Village, East Alok District to drop out of school, as well as the efforts made to overcome this problem. A descriptive qualitative method was used. This research was conducted in Parumaan Village, East Alok District, from February 12 to February 28, 2025, because there are still children who drop out of school in Parumaan Village. The data sources in this study are primary and secondary data sources. Data was obtained through in-depth interviews, field observations, and documentation. After collection, the data was analyzed following these steps: Data Collection, Data Reduction, Data Presentation, Conclusion Drawing, and Verification.The results of the study show that the main causes of children dropping out of school can be divided into two factors, namely internal and external. Internal factors include lack of parental attention, economic conditions, and low interest in learning among children. Meanwhile, external factors include an unsupportive social environment, the influence of promiscuity, and low levels of parental education. These findings show that children tend to lose their educational direction when support from their families and surrounding environment is minimal. To address this issue, several efforts have been made, such as raising awareness about the importance of education by the village government, providing economic assistance such as scholarships and KIP (Indonesian Smart Card), and involving the community through mutual cooperation and mentoring. This study recommends strengthening collaboration between families, schools, the government, and the community to create a conducive and sustainable educational environment.

The Public Relations of the Prosperous Justice Party (PKS) utilizes Instagram social media as a strategic platform to influence the party's image. PKS is portrayed as an Islamic-based political party that uses the path of da'wah in its political endeavors and strives to strengthen its image through content on Instagram social media. The objectives of this research are to measure 1) the content of the @pk_sejahtera Instagram social media, 2) the image of PKS, and 3) the influence of Instagram social media content on the image of PKS. The theories used are content pillars theory, image theory, and SOR (Stimulus-Organism-Response) theory. This research methodology uses a quantitative approach with a survey method and the sampling technique used is random sampling. The population consists of 2,577 followers of @pk_sejahtera on Instagram who commented or interacted on 68 content items related to activities, education, and entertainment from April 20 - May 20, 2025. The sample size is 96 respondents. Data collection techniques involved distributing closed online questionnaires. The research results show that variable X (credible, shareable, useful or fun, interesting, relevant, different, and on-brand) obtained an average value of 3.66 and is categorized as high, indicating that the presented content is positively evaluated, capable of attracting attention, clearly conveys messages, and builds engagement with its followers. Variable Y (visibility, clarity, and uniqueness) has an average value of 3.72 and is categorized as high, indicating that the image of PKS has been positively formed, appearing visible, clear, and unique. The influence of Instagram social media content on the image of PKS is obtained through an R Square value of 0.639 and a t-count value (12.908) > t-table (1.985), indicating a significant influence between Instagram social media content and the image of PKS, with 63.9% of the PKS image being influenced by Instagram social media content and the remaining 36.1% influenced by other factors outside the research variables. This research proves that Instagram social media content has a significant influence on the image of PKS.

This community service program aims to introduce ecoprint as an alternative environmentally friendly fashion product and encourage the development of alternative economy-based MSMEs at SD Negeri 040479 Perteguhen. The program was carried out in several stages, namely socialization of the concepts of sustainable fashion and alternative economy, training in ecoprint techniques using natural materials such as teak leaves, cassava leaves, and bougainvillea flowers, as well as assistance in production and product development. Participants in the activity consisted of teachers, parents, and members of the community around the school who were interested in the development of creative MSMEs. The results of the activity showed an increase in participants’ understanding of the impact of the fashion industry on the environment and the importance of using environmentally friendly materials. Participants also demonstrated improved skills in ecoprint product manufacturing, from fabric preparation and motif arrangement to color fixation. The resulting products, such as cloth bags, scarves, and tablecloths, are aesthetically pleasing, unique, and have the potential to be sold as valuable local products. In addition, this activity encouraged participants’ creativity in creating a variety of motifs and colors, as well as building awareness of the importance of sustainable innovation. From a socio-economic perspective, this activity opens up opportunities for the development of local MSMEs through the sustainable use of natural resources and the application of alternative economic principles. The formation of a creative community involving schools and the community demonstrates synergy in the development of environmentally-oriented businesses. This activity is expected to become a model for the development of creative MSMEs based on eco-friendly and local resources, while supporting the principles of sustainable development and responsible consumption and production.

Generation Z is recognized as a group that is adaptive to technological developments; however, they still face serious challenges in terms of financial management. Based on the National Survey of Financial Literacy and Inclusion by the Financial Services Authority (OJK) in 2022, the level of financial literacy in South Kalimantan is still far below the national average, at only 42.88% compared to 49.68%. This low level of financial literacy often triggers consumptive behavior and lack of responsibility in financial decision-making. This community service activity aims to enhance comprehensive understanding of financial literacy, build skills in financial management and recording, and foster interest in safe investment through education digitalization. The implementation method includes material delivery through socialization, followed by discussion and question-and-answer sessions, as well as evaluation using Pre-Test and Post-Test instruments. The results of the activity demonstrate an increase in understanding, as reflected by the increase in the average scores from 75,33 in the Pre-Test to 100 in the Post-Test, indicating a 24,67% improvement. Thus, this activity not only enhanced understanding but also fostered awareness of the importance of wise financial management in the face of digital economic challenges.

Crystal guava has a promising market potential due to its relatively high demand, especially in various supermarkets—both in small towns and major cities across Indonesia—and its selling price is relatively stable. Crystal guava has several advantages compared to other guava varieties, including a fresher and sweeter taste, a crunchy texture, thick flesh, and being almost seedless. It is relatively easy to cultivate, has a high harvesting frequency, and tends to bear fruit throughout the year regardless of the season. Therefore, farmers in Karanggondo Village, Tegalsari District, Banyuwangi Regency, have begun cultivating it as a monoculture crop since 2012. Considering this situation, it is deemed interesting to conduct research on the financial feasibility of a Crystal guava plantation investment project under a monoculture system per hectare in Banyuwangi Regency. The research results show that the investment project is financially “feasible.” However, if production volume and product price decrease by up to 48.96%, and variable operating costs increase by up to 79.02%, while other factors remain constant, the Crystal guava monoculture plantation investment project per hectare in Banyuwangi Regency becomes financially “unfeasible.” Among these factors, the decline in production volume and selling price are found to be relatively “more sensitive” in influencing the project’s financial feasibility.

This study explores the use of art and cultural practices as a means to instill Islamic values in the learning process of Islamic Religious Education. The background of this research arises from the challenges faced by Islamic education in the era of globalization, particularly the declining interest of students in Islamic-oriented activities and the strong influence of popular culture. Using a descriptive qualitative approach by reviewing relevant literature, the study finds that various forms of Islamic art such as nasheed, hadrah, calligraphy, and Islamic-themed drama can help students understand and appreciate religious values in a more engaging and meaningful way. These artistic activities serve as a bridge between Islamic teachings and everyday life, allowing values such as good character, piety, and love for the Qur’an to be internalized more effectively. However, the implementation still encounters several obstacles, including limited teacher competence and insufficient curriculum support. The study concludes that strengthening collaboration with the community, utilizing digital technology, and developing extracurricular programs are important steps to reinforce the application of Islamic values through art and cultural approaches within educational settings.

This research goals to investigate and prove the impact of Price, Product Quality, and Location on Purchasing Interest in choosing Complete Supermarket as a place to shop for baby and household supplies. Purchasing interest is a crucial element that determines the accomplishment of a retail business, and is impactd by various marketing elements. This study employs a descriptive quantitative approach with a study framework. The population in the research is consumers of Complete Self-Utility. Sampling was carried out using certain techniques (for example, Purposive Sampling or Simple Random Sampling) with a total of 100 respondents. Data were collected through questionnaire deployment and looked over using multiple linear regression analysis. The outcome of the research are expected to reveal that: (1) Price has a positive and substantial effect on Purchasing Interest; (2) Product Quality has a positive and substantial effect on Purchasing Interest; (3) The location has a positive and substantial effect on the Purchasing Interest; and (4) Price, Product Quality, and Location simultaneously have a substantial effect on purchasing Interest.

The spiritual crisis among students in the digital age is increasingly evident through a decline in interest in worship, low moral awareness, and an increase in individualistic lifestyles that affect the formation of faith and moral competence. This condition requires the development of Islamic Religious Education (IRE) learning that is not only oriented towards cognitive understanding, but also fosters a deep spiritual awareness among students. This study aims to analyze the role of reflective-based PAI learning as a solution in strengthening students' faith and moral competence amid digital challenges. The method used is library research by examining books, curriculum policies, and relevant national and international journal articles over the last ten years. The results of the study show that the reflective approach, through activities such as muhasabah, personal journals, value dialogues, and tadabbur experiences, is able to increase self-awareness, faith appreciation, and strengthen social morals more effectively than conventional learning, which is one-way and teacher-centered. In addition, the integration of reflective values has been proven to support the achievement of basic PAI competencies as mandated in KMA No. 183/2019, especially in the spiritual and affective domains. These findings imply that PAI learning in the digital age needs to adopt a more participatory, contemplative, and experience-based design in order to foster character building.

Learning is the process of forming behavior or behaviorism and is seen from the cognitive aspect of students, in fact to support the achievement of ideal educational goals with the existing education system in Indonesia. In this research, the author is interested in researching students' cognitive aspects in line with 21st century learning to determine students' critical thinking abilities using the problem based learning model. This type of research is research using a quantitative research approach. The sample in this study was control class VII A students with a total of 13 students and VII B was an experiment with a total of 12 students at Halioam State Middle School, totaling 25 students. Data collection techniques use test questions and documentation, interviews. Data analysis used the independent sample t-test hypothesis test and the N-Gain score test. The results of the research show that the problem based learning model can have an influence on the critical thinking abilities of class VII students at Halioan State Middle School. This is proven by assessing students' critical thinking abilities using a hypothesis test using an independent sample t-test. The result was a 2-tailed sig of 0.000 < 0.05 so that there is an influence of the problem based learning model on Halioan State Middle School students' critical thinking abilitie.

This community service program aims to enhance the capacity of students, teachers, and educational staff at SMK Negeri 2 Prabumulih in utilizing artificial intelligence (AI) technology as a medium for promoting the excellence of their study programs. The activity was conducted in the form of a two-day workshop attended by 50 participants, consisting of students, teachers, and educational personnel. The workshop materials covered an introduction to AI, the application of AI in digital promotion, and hands-on practice in creating promotional content using AI, such as chatbots, AI-based graphic design, and data analysis. The results indicate a significant improvement in participants’ skills in using AI technology to support study program promotion, which positively contributed to increasing the interest of prospective new students. This workshop provides a tangible contribution to human resource development at SMK Negeri 2 Prabumulih and serves as a replicable model for community service initiatives in other educational institutions.

Critical thinking skills are crucial in preparing students to face global challenges, particularly in economics, which utilizes the Merdeka curriculum based on a deep learning approach. The purpose of this study was to determine students’ critical thinking skills through the implementation of the ALBICI (Active Learning Based Interactive Conceptual) learning model within the Merdeka curriculum based on a deep learning approach. This study employed a qualitative approach with a case study design, conducted through reviews and observations at SMA Islam 1 Surakarta. The results indicate that the implementation of the ALBICI interactive learning model can improve critical thinking skills within the Merdeka curriculum based on deep learning. This study also provides valuable guidance for educators seeking to implement effective teaching practices to enhance student interest and motivation, thus optimizing classroom activities.

This study aims to analyze the marketing strategies implemented by CV Mitra Agung to increase consumer purchasing interest in the Sungai Pinyuh District. Using a qualitative descriptive approach, data collection was conducted through in-depth interviews, direct observation, and documentation studies. The results of the analysis indicate that the implementation of an integrated marketing mix (product, price, place, and promotion) has been significantly successful in increasing both consumer purchasing interest and loyalty. The main supporting factors for this success include offering products with consistent quality, setting competitive prices compared to competitors, active and creative promotions, especially through the use of social media, and selecting a strategic and easily accessible business location. Despite showing positive results, this study also identified several challenges faced by the company, namely limited operational capital and limited market reach, which need to be addressed for future business development. Based on these findings, several important recommendations are provided, These include continuous innovation in product variants, optimizing and maximizing the use of digital media platforms to increase brand awareness, and improving the quality of customer service. These recommendations are expected to help CV Mitra Agung expand its market share, improve sales performance, and ensure business sustainability.

The rise of digital technology has changed how young people access information, including political issues. TikTok, a short-video platform, has become a popular medium for first-time voters to engage with political content. This study aims to describe their understanding of political content on TikTok and its influence on political literacy. Using a qualitative approach with in-depth interviews of six informants in Pekanbaru, findings show that TikTok has potential as an accessible and engaging political literacy tool. However, most informants lacked critical skills in verifying content accuracy. The study concludes that although TikTok increases youth interest in politics, digital literacy and critical thinking must be improved to prevent misinterpretation of information.