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This study aims to examine the influence of Brand trust (X1), Taste (X2), and Product Innovation (X3) on Consumer Purchase Intention (Y) at CFC Stasiun Kediri. The research adopts a quantitative approach with data collected through questionnaires and processed using SPSS 25. The sample was determined using purposive sampling and the Hair et al. formula, resulting in a total of 105 respondents. The analytical techniques employed include Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, t-test, F-test, and Coefficient of Determination (R²). The results show that Brand trust has a significant effect on consumer purchase intention at CFC Stasiun Kediri with a significance value of 0.000 < 0.05. Taste has a significant effect on consumer purchase intention with a significance value of 0.008 < 0.05. Product Innovation also has a significant effect on consumer purchase intention with a significance value of 0.000 < 0.05. Furthermore, Brand trust, Taste, and Product Innovation simultaneously have a significant effect on consumer purchase intention at CFC Stasiun Kediri.

This study aims to develop a junior high school mathematics e-module based on local culture at the Van der Wijck Fortress complex to enhance students’ mathematical reasoning skills and learning interest. Specifically, the objectives are: (1) to describe the characteristics of the local culture-based e-module that can improve reasoning ability and learning motivation, and (2) to produce a high-quality e-module that meets the criteria of validity, practicality, and effectiveness. The research employed the ADDIE development model (Analysis, Design, Development, Implementation, and Evaluation). The participants consisted of one teacher, 31 students in the experimental class, and 32 students in the control class at a public junior high school in Kebumen Regency. The instruments used included validation sheets for media and material, competency tests, mathematical reasoning tests, learning interest questionnaires, and practicality assessment forms for teachers and students. The results showed that the e-module possesses characteristics of being self-instructional, self-contained, stand-alone, adaptive, and user-friendly. Product validity was confirmed through expert validation with average scores of 4.26 for media and 4.35 for material (very valid). The validation of instruments obtained average scores ranging from 4.5 to 4.92, categorized as very valid. Practicality was demonstrated through teacher assessments of 92%, student assessments of 85%, and learning implementation of 94% (all very practical). Effectiveness testing using the Multivariate Hotelling’s T² test indicated significant differences between experimental and control classes in competency test scores, mathematical reasoning, and learning interest. Therefore, the local culture-based mathematics e-module is proven valid, practical, and effective in enhancing students’ mathematical reasoning and learning motivation.

This research looks into the transparency and accountability in the promotion process for civil servants at the Regional Civil Service Agency (BKD) of Sidoarjo Regency as a component of the continual bureaucratic reform aimed at achieving clean and professional governance. Overall, the promotion process has embraced the digital-based Sidoarjo Smart ASN system and adheres to the merit principle, although obstacles persist in achieving completely transparent and accountable practices. The study centers on four key areas: transparency of public information, responsibility in decision-making, the validity of the merit system, and the efficiency of internal oversight and citizen engagement. A qualitative descriptive method utilizing a case study approach was employed, incorporating in-depth interviews, direct observations, and the analysis of official documents. The results indicate that transparency continues to be administrative in character, accountability is focused vertically instead of being horizontally accountable to the public, and the merit system encounters challenges linked to bureaucratic culture and the integration of competency data. Additionally, internal oversight does not have enough community engagement in assessing promotion procedures. The research suggests improving transparency via interactive publishing, establishing accountability systems based on performance, boosting independent evaluation capabilities, and incorporating digital oversight tools with public engagement. These results are anticipated to provide a basis for creating a civil service management model at the regional government level that is more transparent, accountable, and grounded in integrity.

This study aims to thoroughly examine the influence of menu variety, taste, and price on customers' purchasing decisions at CEZ-ROS Restaurant, located in Kediri Regency. Understanding these factors is crucial for the restaurant to enhance customer satisfaction and improve sales performance. The research employs a quantitative approach with an associative research type, designed to explore relationships between variables. The sampling technique used is accidental sampling, where respondents were selected based on convenience and their availability during the data collection period. This method allows for practical and efficient data gathering from actual restaurant customers. Data analysis involves several statistical tests to ensure accuracy and reliability. Initially, validity and reliability tests were conducted to confirm the suitability of the questionnaire. Then, multiple linear regression analysis was used to determine how menu variety, taste, and price individually and collectively influence purchasing decisions. Additionally, t-tests assessed the significance of each independent variable, while the F-test evaluated their simultaneous effect. The coefficient of determination (R²) provided insight into how much variation in purchasing decisions could be explained by these variables. The results indicate that menu variety, taste, and price significantly impact purchasing decisions both individually and together. Specifically, customers prefer restaurants offering a diverse menu, delicious food, and reasonable pricing. The F-test confirms the strong combined effect of these factors on consumer behavior. However, the coefficient of determination also suggests that while these variables are important, other external influences such as service quality, ambiance, and promotions may also affect purchasing decisions. Overall, this study highlights that CEZ-ROS Restaurant should focus on maintaining menu diversity, enhancing taste quality, and setting competitive prices to attract and retain customers effectively.

The Fangowai and Fame’e Afo traditions are important parts of Nias traditional wedding ceremonies, rich in symbolic and social values. However, modernization, time efficiency, and economic pressures have influenced their implementation. This study aims to describe the social dynamics in the implementation of Fangowai and Fame’e Afo in three villages in Botomuzoi District: Hiligodu, Ononamolo Talafu, and Lasara, with a focus on changes in the form of the procession, causal factors, and the transformation of symbolic meaning. The approach used is descriptive qualitative through observation and in-depth interviews with community leaders. customs, society, and youth, as well as field documentation. Data were analyzed through data reduction, presentation, and conclusion drawing, and their validity was tested through source triangulation. The results showed a simplification of the time and stages of the procession, a reduction in the number of traditional figures, and an adjustment of the number of sacrificial pigs to reflect economic capacity. Symbolic transformation also occurred with the addition of cigarettes to the Bola Nafo ceremony, but the meaning of betel as a symbol of respect and brotherhood was maintained. These changes reflect the adaptation of the Nias people to the modern social context without losing the core values of tradition.

This study aims to examine the impact of K-Pop celebrity worship on the psychological well-being of female adolescents in the Engene Medan Community. This quantitative research involved 60 respondents who are members of the community. Data were collected using a questionnaire and analyzed with SPSS 30 through validity and reliability tests, simple linear regression, t-test, F-test, and coefficient of determination (R²). The findings indicate that celebrity worship has a positive and significant effect on psychological well-being. The t-test produced a t-value (4.114) greater than the t-table (2.001) with a significance level of 0.001 < 0.05, while the F-test showed an F-value (16.921) exceeding the F-table (4.01) with the same significance level. The coefficient of determination (R²) of 0.226 shows that celebrity worship accounts for 22.6% of the variance in psychological well-being, while the remaining 77.4% is influenced by other factors not addressed in this study. This research concludes that involvement in celebrity worship activities, particularly at the entertainment-social level, can enhance positive feelings about oneself and improve overall psychological well-being. These findings reinforce the understanding that idolizing celebrities, as long as it remains within reasonable limits, can have a constructive impact on female adolescents.

This study investigates the influence of the marketing mix on consumer purchasing decisions at Rahayu Souvenir Shop. A quantitative research approach was applied to examine the relationship between the marketing mix elements and consumer behavior. Data collection involved the use of structured questionnaires distributed to consumers. The sample consisted of 95 respondents, selected using the Slovin formula based on the total population of the shop’s customers. Several statistical tests were conducted to ensure data validity and reliability, including validity and reliability tests, as well as classical assumption tests such as normality, heteroscedasticity, and multicollinearity tests. These tests were prerequisites for conducting multiple linear regression analysis. The results of the analysis revealed that the product variable (X1) does not have a significant influence on consumer purchasing decisions, as indicated by a significance value of 0.625 (> 0.05). On the other hand, the price variable (X2) showed a significant influence with a significance value of 0.020 (< 0.05), while promotion (X3) and location (X4) also had significant effects with significance values of 0.009 and 0.000, respectively. Furthermore, the F-test results indicated that the product, price, promotion, and location variables together have a significant effect on purchasing decisions, as shown by a significance value of 0.001 (< 0.05).

The intense competition in the footwear industry requires companies to adopt effective marketing strategies to influence consumer purchasing decisions. This study aims to analyze the effect of brand image, product design, and price on consumer purchasing decisions for Bata products in Bima City. A quantitative approach was applied, with a sample of 96 respondents selected using accidental sampling. Data were collected through questionnaires and analyzed using validity tests, reliability tests, multiple regression analysis, t-tests, and F-tests with the SPSS program. The results show that brand image has no significant effect on purchasing decisions, while product design and price have a significant positive effect. Simultaneously, brand image, product design, and price significantly influence purchasing decisions for Bata products in Bima City. These findings highlight the importance of product design and price competitiveness in strengthening consumer purchase intentions.

This study examines the integrity of general elections through the lens of prophetic journalism. A qualitative approach was employed to explore the perspectives and experiences of institutional administrators, community leaders, and local residents regarding electoral integrity grounded in prophetic journalism. This approach emphasizes the importance of relationships among various actors in the public policy process, including government institutions, non-governmental organizations, and the private sector. The research was conducted at the East Java Provincial General Election Commission (KPU), with data collected directly by the researcher through observation of words and actions. Data collection was carried out holistically and integratively, focusing on relevance to the study objectives. Data analysis involved systematically searching, organizing, and processing all interview transcripts while ensuring validity through careful verification procedures. The results indicate that electoral integrity can be maintained effectively through a combination of deliberative democracy and prophetic journalism. In this context, the media functions not only as an information distributor but also as a moral agent ensuring transparency, accountability, and fairness throughout the electoral process. Campaigns to validate and counter hoax news during elections are most effective when prophetic journalism is integrated with agenda-setting theory, allowing the media to shape public perception through information filtering, digital literacy education, and the delivery of objective and ethical reporting. Prophetic journalism also serves as a social control mechanism, reinforcing transparency and oversight by combining the press’s watchdog function with principles of honesty, responsibility, and wisdom, preventing electoral manipulation and safeguarding democratic integrity.

In educational institutions, incoming and outgoing letters have important administrative and legal values ​​in educational operations. Therefore, the management of letter archives plays a strategic role in maintaining the smooth running of administrative activities and as a source of academic information for educational institutions. The formulation of the research problem is: (1) How is the validity of the Letter Archive SIM Based on Excel VBA User Form in improving the quality of administrative services at SDS Miftahul Falah Silo? (2) How is the practicality of the Letter Archive SIM Based on Excel VBA User Form in improving the quality of administrative services at SDS Miftahul Falah Silo? (3) How is the effectiveness of the Letter Archive SIM Based on Excel VBA User Form in improving the quality of administrative services at SDS Miftahul Falah Silo? This research was conducted at SDS Miftahul Falah Silo using the Research and Development (R&D) method of the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation). Product trials used internal and external trials involving validators and users. The data collected consisted of quantitative and qualitative data obtained through observation, interviews, documentation, and questionnaires. The results of the study indicate that (1) the system is highly feasible to use, as evidenced by the validity test results with an average value of 93.5%. (2) the practicality test results indicate the system is very practical with an average value of 91.6%. (3) based on the Wilcoxon signed rank test with a Z-value of -3.923 and a significance level of <0.001, and the N-Gain test results of 0.7254 indicate that the system is highly effective in improving the quality of administrative services.

This study aims to determine the significant influence of mathematical resilience on students' mathematical problem-solving ability, as well as measure the magnitude of this influence. The approach used is quantitative with an ex post facto (comparative causal) design, where variables have occurred before the study was conducted. The research population included all grade XII students at MAS Miftahussalam Medan, with a sample of 33 students selected through simple random sampling techniques. The research instrument consisted of a questionnaire to measure mathematical resilience and a test to measure mathematical problem-solving ability. The validity and reliability of the instruments were tested through preliminary trials. Data analysis was carried out through a prerequisite test (normality and linearity), followed by a simple linear regression test, t-test, and determination coefficient. The results of the analysis showed a regression equation Y = 16.803 + 0.273X, with a value of t_hitung = 3.784 > t_tabel = 2.039 at a significance level of 5%, so that H₀ was rejected and H₁ was accepted. The determination coefficient of 0.316 showed that mathematical resilience contributed 31.6% to students' mathematical problem-solving ability, while 68.4% was influenced by other factors. These findings confirm the importance of strengthening mathematical resilience in an effort to improve students' problem-solving skills more effectively.

Water is a basic, irreplaceable human need, so its management must be effective, efficient, and sustainable. The Tanarawa Village Government, through the Village-Owned Enterprise (BUMDes), manages the Regional Drinking Water Company (PDAM) to meet the community's clean water needs. However, various obstacles remain, ranging from suboptimal water quality, uneven distribution, and customer complaints. This situation raises questions about the extent to which service quality and complaints influence customer satisfaction at the Tanarawa Village PDAM, Waiblama District, Sikka Regency. This study aims to: (1) describe the service quality of the Tanarawa Village PDAM, (2) identify the types of complaints submitted by customers, and (3) analyze the influence of service quality and complaints on customer satisfaction. The research method used was a descriptive quantitative approach using a survey technique. Data were collected through questionnaires from 30 respondents who were customers of the Tanarawa Village PDAM. Data analysis included validity and reliability tests, multiple linear regression analysis, hypothesis testing, and coefficient of determination. The results of the study, based on descriptive analysis, indicate that service quality, complaints, and satisfaction are categorized as "Good," although there are still shortcomings in response speed, consistency of water distribution, and staff reliability. Customer complaints predominantly concern frequent interruptions in water flow, poor water quality, and slow response times, requiring improvement to Very Good. Statistical analysis of the effect of service quality on customer satisfaction shows a t_(count) > t_table = 3.325 > 1.99, concluding that service quality significantly influences customer satisfaction. Furthermore, statistical analysis of the effect of complaints on customer satisfaction also yielded a t_(count) > t_table = 3.917 > 1.99, concluding that customer complaints have a significant impact on satisfaction levels. Thus, this study confirms that consistent improvements in service quality and prompt and resolute complaint handling are important factors in increasing customer satisfaction. The results are expected to provide strategic input for the Tanarawa Village Water Company (PDAM) in improving its service system and strengthening relationships with the community.

This study investigates the impact of Employee Engagement and Work-Life Balance on Job Satisfaction among employees at the Depok City Land Office. The research employed purposive sampling to select participants, and data were collected directly through questionnaires distributed to the respondents. All research instruments underwent rigorous validity and reliability testing, confirming that the items were appropriate for further statistical analysis. Using multiple linear regression analysis, the study found that both Employee Engagement and Work-Life Balance significantly and positively influence Job Satisfaction, both individually and collectively. The results suggest that employees who are highly engaged in their work and who successfully manage a balance between professional responsibilities and personal life tend to experience higher levels of job satisfaction. The coefficient of determination (R²) of 0.567 indicates that 56.7% of the variability in Job Satisfaction can be explained by these two independent variables, while the remaining variation is attributable to other factors not covered in this study. These findings provide empirical support for the importance of fostering Employee Engagement and creating a supportive work environment that promotes Work-Life Balance as effective strategies for enhancing overall employee satisfaction. Practically, this research offers valuable insights for organizational management, particularly in designing reward systems, implementing career development programs, and establishing policies that help employees balance their work and personal lives. By focusing on these strategies, organizations can sustainably improve employee productivity, commitment, and loyalty.

Today's business development is characterized by diverse competition in all sectors. This situation increasingly demands businesses to have appropriate strategies to meet sales volume targets. Given the increasingly dynamic development of technology, people are required to act quickly and precisely to stay competitive. Marketing is crucial in line with the increasing demands of society.This study aims to determine the effect of service quality and location on customer satisfaction at the Mathilda Hotel. Customer satisfaction is a crucial factor in the sustainability of the hotel business, therefore, service quality and location are aspects that must be taken seriously. This research method used a quantitative method, with data collection techniques through distributing questionnaires to Mathilda Hotel customers. Data analysis was conducted using validity tests, reliability tests, multiple linear regression, and hypothesis testing (t-tests and f-tests) to determine the effect of independent variables on the dependent variable.The results showed that service quality has a positive and significant effect on customer satisfaction, while location also has a positive and significant effect on customer satisfaction. Simultaneously, service quality and location have a significant effect on customer satisfaction at the Matilda Hotel. Thus, it can be concluded that improving the quality of excellent service and selecting a strategic location are important factors in increasing customer satisfaction and loyalty to Hotel Mathilda.

This study aims to analyze the effect of wages, workload, and work discipline on employee performance at Bakpia Latief MSME in Kediri. The research method employed is quantitative with a survey technique. The sample consists of 32 respondents selected through a saturated sampling technique. Primary data were collected using a Likert-scale questionnaire that had been tested for validity and reliability, while secondary data were obtained from documentation and literature review. Data analysis was conducted using multiple linear regression preceded by classical assumption tests. The results indicate that wages have a positive and significant effect on employee performance, while workload and work discipline do not have significant partial effects. However, simultaneously, the three independent variables significantly influence employee performance, with a coefficient of determination (R²) of 0.579, indicating that 57.9% of employee performance variation can be explained by wages, workload, and work discipline. This study highlights the importance of a fair wage policy in enhancing performance, although other factors such as workload and discipline still need to be managed proportionally.

Learning style theories have long been used to understand individual differences in learning processes. Models such as VAK (Visual, Auditory, Kinesthetic) and Multiple Intelligences offer frameworks for adapting instructional strategies to students’ preferences. However, these approaches have been criticized for their reductionism and limited empirical validity, often neglecting the holistic nature of human learning. In contrast, the Islamic concept of fitrah provides a more comprehensive perspective, encompassing intellectual, spiritual, moral, and emotional dimensions in an integrated manner. This conceptual article aims to analyze and integrate Western learning style theories with Islamic perspectives to develop a more holistic learning paradigm. Through an extensive literature review and theoretical analysis, the article proposes an integrative model that bridges empirical approaches with spiritual values. Theoretically, this integration enriches academic discourse by connecting two distinct knowledge traditions. Practically, it offers a framework for educators and institutions to design adaptive learning processes that address learner diversity while fostering spiritual and moral development.

In the digital era, the erosion of moral values among young people has become a pressing challenge for Islamic Religious Education (PAI). Folktales, as part of Indonesia’s cultural heritage, offer universal moral lessons that resonate with Islamic principles. This study investigates the potential of folktales as instructional media for instilling Islamic values while addressing the demands of digital-based learning. A qualitative descriptive method was applied, involving textual analysis of folktales, classroom observations, and interviews with teachers and students. The selected stories Malin Kundang, Bawang Merah Bawang Putih, Timun Mas, and Lake Toba were examined to identify moral values consistent with Qur’anic and prophetic teachings. Data were analyzed using reduction, presentation, and conclusion drawing, supported by triangulation to enhance validity. The results reveal that folktales embody key Islamic values such as filial piety, honesty, patience, courage, and loyalty to promises. Their integration into PAI classes not only increased student attention and emotional engagement but also encouraged deeper moral reflection. Moreover, digital adaptations through animations, videos, and digital storytelling expanded their relevance to contemporary learners, although challenges remain in teachers’ digital literacy and the need for contextual reinterpretation. This study concludes that folktales are more than cultural narratives; they are strategic tools for moral education. By leveraging digital innovation, folktales can reinforce character formation, sustain the relevance of PAI, and prepare Muslim students to be adaptive and value-driven in navigating modern society.

This research aims to describe the collaboration between teachers and parents in meeting the learning needs of students with speech delays at Karangan 1 State Kindergarten. It focuses on examining strategies applied to overcome learning barriers while identifying both supporting and inhibiting factors in the practice of inclusive education. The central concern is how interaction and cooperation between home and school create a consistent, responsive learning environment for children with special needs. Employing a qualitative descriptive approach with a case study design, the study was conducted for one trimester of the 2024/2025 academic year. Research participants included classroom teachers, parents of children with speech delays, and relevant documentation related to inclusive education policies. Data were collected through in-depth interviews, observations, and document studies, with interview guides and observation sheets as instruments. Validity was ensured through triangulation and member checking, while data analysis followed the Miles and Huberman model: reduction, display, and conclusion drawing. Findings reveal active teacher-parent collaboration characterized by regular communication, joint discussion of learning strategies, and parental involvement in school programs. Supporting factors include open communication, shared commitment, and policy support, while obstacles involve limited teacher training, insufficient learning media, and lack of access to speech therapy specialists. The study highlights the need for continuous inclusive training, adequate learning resources, and regular communication forums to optimize education for children with speech delays.

Society 5.0 era, tourism villages are required to optimize social media as a strategic. This study aims to analyze and evaluate the effectiveness of social media, identify obstacles, and formulate a digital storytelling strategy. A combination method used with a concurrent triangulation strategy. The SOSTAC framework used to describe the marketing strategy. The research location was in Pancoh Ecotourism Village, with research objects consisting of Instagram and TikTok media content. The sampling technique used purposive sampling. Primary data were obtained through in-depth interviews with the head of the management and the marketing division, while secondary data consisted of documentation of social media content. Data validity was tested using triangulation. Qualitative analysis conducted by identifying digital marketing strategies and analyzing content. Quantitative analysis carried out by calculating the Engagement Rate on Instagram and TikTok to measure the effectiveness of audience interaction with narrative content. The results showed that Instagram was superior in strengthening promotional content through paid advertising, while TikTok demonstrated organic strength in human interest narratives and environmental education. Pancoh needs to develop a more balanced digital storytelling strategy, consistent content production, human resource training, utilizing social media algorithms, interaction patterns directed at two-way engagement, content distribution utilizing cross-posting techniques, scheduling uploads at prime time for young users, and placing the community as the main actor in the narrative

This study assesses the influence of organizational culture, physical work environment, and non-physical work environment on employee performance at UD. Sumber Rejeki. Organizational culture is understood as the values, norms, and patterns of behavior agreed upon by members. The physical work environment refers to tangible conditions such as layout, lighting, and cleanliness. The non-physical work environment relates to the psychological climate and social relationships in the workplace. The research design is quantitative with a census or saturated sample technique. All 32 employees were respondents. The instrument was compiled using a Likert scale. The data were processed using SPSS 25. The analysis stages included validity, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test for partial effects, f-test for simultaneous effects, and the coefficient of determination R². The partial test results showed that organizational culture did not have a significant effect on employee performance. Conversely, the physical work environment and non-physical work environment had a positive and significant effect. The simultaneous test confirmed that the three variables together had a positive and significant effect on performance. These findings indicate that improvements in physical aspects such as room comfort, equipment, and safety standards, as well as strengthening non-physical aspects such as supervisor support, role clarity, and communication, are more directly related to performance improvement than existing cultural characteristics. In practical terms, management needs to prioritize programs to improve the physical work environment and psychological climate, accompanied by periodic evaluations so that the impact can be measured against performance indicators.