Publication Search

72,210 articles from 658 journals · 2,111 citations tracked

Showing 521-540 of 776

Analytics

Meri Erania Elkosi; Ani Widayati

International Journal of Educational Evaluation and Policy Analysis 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This study aims to analyze the role of digital literacy, self-regulation, and independent learning in enhancing the understanding of Technological, Pedagogical, and Content Knowledge (TPACK) among Economics Education students. The research employed a quantitative approach with a survey design. Data were collected using a four-point Likert-scale questionnaire administered to 237 students selected from a total population of 588 Economics Education students from the 2020–2023 cohorts. The research instruments were tested for validity and reliability, while data analysis was conducted using classical assumption tests and multiple linear regression. The findings reveal that digital literacy, self-regulation, and independent learning each have a positive and significant effect on students’ understanding of TPACK (p-value < 0.05). Simultaneously, these three variables exert a significant combined influence, with a coefficient of determination (R²) of 0.723, indicating that 72.3% of the variance in TPACK understanding can be explained by these independent variables. These findings emphasize that digital literacy is the most dominant factor supporting students’ readiness as prospective economics teachers who can adapt to advancements in educational technology.

Ardan Adhyanto; Anya Maya Yukana Dewi; Amanda Dhea Margareta; Aisyah Aliya Nazarani; Aliya Wahidatul Janah +1 more

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

This study aims to examine the influence of brand awareness (X1) and brand image (X2) on the purchase intention (Y) of iPhone among students of the Economic Education program at Universitas Sebelas Maret. The background of this study is based on the increasing preference of students towards the iPhone, which holds high exclusivity value and strong brand image, despite being positioned in a premium price segment. This research employs a quantitative approach using a survey method through questionnaires distributed to 83 respondents selected randomly by simple random sampling technique. The research instruments were tested for validity and reliability, and the data were analyzed using multiple linear regression analysis. The results indicate that both X1 and X2 have a significant effect on Y. The implications of these findings suggest that marketing strategies emphasizing the development of a strong and exclusive brand image can enhance consumers’ purchase intention, particularly among students. This study is expected to serve as a reference for marketers in designing effective and targeted promotional strategies for the higher education market segment.

Chefin Satya Syaffatullah; Soma Hadi Shibyana; Muhammad Ali Rhojab; Firmanda Bernard Satriya; Muhammad Nuril Mubin +2 more

jurnal ABDIMAS Indonesia 2025 STIKes Ibnu Sina Ajibarang

This community service program at the Class I Correctional Facility SAE L’SIMA Malang was designed to address the urgent need for effective vocational skills development among inmates through productive poultry farming activities. One of the key challenges in poultry farming is the low success rate of egg hatching when relying on conventional, manually operated incubators that often lack precise temperature and humidity control. To overcome this problem, the program introduced the development and implementation of an automatic incubator system as a technological innovation to support both learning and productivity. The program employed a participatory approach, beginning with preliminary site surveys to identify existing resources and limitations within the correctional facility. Subsequently, the team carried out the design and assembly of an automatic egg incubator equipped with a digital system to monitor and regulate temperature and humidity levels. Functional testing was conducted using both chicken and duck eggs to ensure reliability and applicability across different types of poultry. In addition to the incubator prototype, the program also produced a practical user manual to guide inmates in operating and maintaining the equipment independently. The results demonstrated that the automatic incubator significantly improved the hatching success rate compared to traditional manual methods, despite initial challenges such as limited availability of components, restricted funding, and the reliance on outdated manual equipment. The inmates showed high levels of participation and adaptability in learning the operation of the new system, highlighting the potential of this program to enhance not only technical competence but also self-confidence. In conclusion, this initiative successfully integrated vocational training with technological innovation, offering a sustainable and practical solution for small to medium-scale poultry operations. Beyond improving technical skills, the program has broader social implications by equipping inmates with marketable competencies that can support their reintegration into society and contribute to their economic independence after release.

Wahyu Budi Nugroho; PRASETYO, AGUNG HADI

MALFINA : Maritime Logistics and Financial Journal 2025 Akademi Angkatan Laut

As the Institute of Vocational Education, the Naval Academy has the task of forming a cadets became officer Tanggap, Tanggon and Trengginas. Moreover, AAL also formed Cadets become professional officers so as to face the task - the task in the field assignment. To support these tasks then conducted education and training of the cadets were held for 4 years with details of one year in Magelang Military Academy and three years in the AAL. Hopefully, with four years of education and training, cadets already have the provision of sufficient knowlegdes and skills, so as to become a professional officer who is ready to face a variety of terrain assignment. However, at this time cadets after being elected Lieutenant indirect positions and duties in his unit but had to get additional knowledge and skills through the course of several months of junior officers.According this background, the author examines the extent to which the influence of education and training to the formation of a professional cadets AAL towards World Class Naval Academy. Researchers will carry out research at the Naval Academy in Surabaya. As the subject of this research is the teachers who taught at the Naval Academy. The method used is quantitative method with data collection by distributing a questionnaire / questionnaire of 115 respondents and literature. Collected data is processed, beginning with testing the validity of data that includes test validity and reliability of research instrument, normality test and data analysis consisted of descriptive analysis indicator variables of the study, analysis of the description of the indicator variables of the study, the coefficient of multiple determination (R square) and hypothesis testing. The test results hypothesis states that the value of F count larger than F table (41.393> 3.93), while the significance value obtained was 0,000 that is smaller than the value of the degrees of freedom (0.000 <0.05). Based on the above test the hypothesis can be accepted, it means that independent variables consisted of Education (X1) and exercise (X2) simultaneously significant effect on Professionalism (Y) Cadets Naval Academy. From the analysis of quantitative data will be concluded that the results of research. In conclusion, the researchers delivered a number of recommendations in order to establish the Naval Academy to become a World Class Naval Academy.

Tatik Purwaningsih; Yelini Fan Hardi

Jurnal Pengabdian Dian Mandala 2025 STP Dian Mandala Gunungsitoli Nias Keuskupan Sibolga

Election integrity is a key element in ensuring democratic legitimacy, yet election fraud remains a significant threat to this process. This research aims to evaluate the use of Bayesian statistics in detecting anomalies in vote distributions that may indicate potential election fraud. In the context of elections, whose reliability is often questioned, statistical analysis becomes crucial to ensure transparency and credibility in election results. This study uses national election data collected from various polling stations (TPS), focusing on vote distribution per candidate in each TPS. A Bayesian probabilistic model is applied to analyze the observed vote distribution compared to the expected distribution. By using Bayesian inference, researchers can update the probability distribution based on the obtained data, allowing for more accurate anomaly identification. The analysis results show significant deviations in several TPS, where the observed vote distribution exhibits patterns inconsistent with the expected distribution. These anomalies are suspicious as they may indicate manipulation or errors in the vote counting process. The implications of this research suggest that the Bayesian method can be used to improve election transparency and provide a more reliable tool for detecting fraud. The future application of this technique can help increase public trust in election results and support the integrity of the democratic process. This study also recommends further development of the analytical model to expand the scope of anomaly detection and enhance fraud detection accuracy in larger and more complex elections.

Sya’ban, Mochammad Rizqi; Nasution, Ute Chairuz; Pratiwi, Ni Made Ida

Jurnal Maisyatuna 2025 STAI Denpasar Bali

This research is motivated by the development of digital technology which currently has a significant impact on the development of industry in Indonesia, one of which is the transportation industry. The development of this technology forces companies in the transportation industry to innovate in implementing digital-based marketing strategies in order to maintain, develop businesses, and improve customer purchasing decisions. In the context of digital marketing, there are several marketing strategies used in this study to improve customer purchasing decisions, namely relationship marketing, online customer reviews and content marketing. This study aims to determine and analyze the influence of relationship marketing, online customer reviews and content marketing on purchasing decisions for inDrive services in Surabaya. This study uses a quantitative research method, with a questionnaire distribution technique via Google Form. The respondents used in this study were 100 people obtained using a simple random sampling technique. Quantitative analysis includes validity and reliability tests, classical assumption tests, hypothesis tests including t-tests (partial), F-tests (simultaneous) and coefficient of determination tests (R2). The results of this study indicate that partially the variables of relationship marketing, online customer reviews and content marketing have a positive and significant effect on purchasing decisions for inDrive services in Surabaya. Simultaneously, the results show that the variables of relationship marketing, online customer reviews and content marketing have a positive and significant effect on purchasing decisions for inDrive services in Surabaya. Keywords: relationship marketing, online customer reviews, content marketing, purchasing decisions

Nanda, Septi Calista; Mulyati, Diana Juni; Nasution, Ute Chairuz M

Jurnal Maisyatuna 2025 STAI Denpasar Bali

Increasingly fierce business competition requires businesses to be able to meet the needs and desires of customers in order to create long-term satisfaction and loyalty. Komunitas Coffee and Space is one of the coffee shop businesses in Surabaya that targets students by offering a comfortable atmosphere for studying, discussing, and relaxing. This study aims to determine and analyze the effect of Relationship Marketing, Facilities, and Service Quality on Customer Satisfaction among students in Surabaya. The research method used is a quantitative approach with survey techniques. Data was collected from 96 respondents through non-probability incidental sampling technique. Data analysis includes validity, reliability, classical assumption test, multiple linear regression, t test, F test, and coefficient of determination (R²). The results showed that partially, Relationship Marketing, Facilities, and Service Quality have a significant effect on Customer Satisfaction. In addition, the three variables simultaneously also have a significant effect on Customer Satisfaction at Komunitas Coffee and Space. These findings indicate that improving the quality of relationships with customers, adequate facilities, and good service quality are very important in creating customer satisfaction. Therefore, the management of Komunitas Coffee and Space is advised to continue to strengthen these three aspects in order to increase customer satisfaction. Keywords: Relationship Marketing, Facilities, Service Quality, Customer Satisfaction, Students

Ratna Ashary; Bayu Teta

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the impact of shipping costs and prices on the behavior of consumers using Grab services in Medan City. The research employs a quantitative approach through a survey by distributing questionnaires to 99 respondents who have utilized Grab services (GrabFood or GrabExpress) in the last six months. Data analysis is conducted using validity, reliability, normality, multicollinearity, heteroscedasticity tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination (R²) with the assistance of SPSS version 25 software. The results indicate that shipping costs have a positive but insignificant effect on consumer behavior (sig. 0.172 > 0.05), while price has a positive and significant effect on consumer behavior (sig. 0.000 < 0.05). Simultaneously, both variables significantly influence consumer behavior with a significance value of 0.000 < 0.05. The coefficient of determination shows that 50.8% of consumer behavior is influenced by shipping costs and prices, while the remaining percentage is affected by other variables outside the model. Based on these findings, it is recommended that Grab maintain competitive pricing and continue to innovate its services to attract more consumers.    

Frida Aprilia Pratiwi

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to examine and analyze the influence of work stress and work environment on employee performance at PT Yamaha Motor Electronics Indonesia. The research involved 50 respondents selected using a purposive sampling technique, targeting employees who have worked for at least one year. Data collection methods included questionnaires, observation, and literature study. The data were analyzed using data quality tests (validity and reliability), classical assumption tests, multiple linear regression analysis, hypothesis testing (t-test and F-test), and the coefficient of determination (R²), all processed with the assistance of SPSS version 25.The results showed that, based on the partial t-test, the work stress variable had a negative and significant effect on employee performance with a t value of -7.862 > t table 2.011, while the work environment variable had a positive and significant effect with a t value of 5.543 > t table 2.011. Simultaneously, both variables significantly affected employee performance, as indicated by an F value of 43.229 > F table 3.20 and a significance value of 0.000. The Adjusted R Square value of 0.633 indicates that 63.3% of the variation in employee performance can be explained by work stress and work environment.    

Bagus Prasetyo Riszki Hidayat; Belva Hawari Muhammad; Lailatul Nur Hidayati; Mutiara Pambayun; Nadia Fika Hana +1 more

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

This study aims to examine whether price and vouchers influence the purchasing decisions of Economics Education student at Universitas Sebelas Maret on the e-commerce platform Shopee. Forty-five respondent who had previously shopeed on Shopee were given questionnaires as part of quantitative approach and causality study methodology. Multiple linear regression analysis, validity, reliability, and classical assumption test were used to analyze the data. The regression coefficients for price (0,434) and vouchers (0,330) indicate that both price and vouchers have a positive and significant impact on purchasing decisions. Based on the F test, these two factors collectively contribute 55% to purchasing decisions. These results highlight the importance of pricing strategies and vouchers in inflluencing Shopee customers shopping decisions. To make findings more generalizable and comprehensive, future reasearch is recomended to increase the number of respondents and incorporate additional variables, such as aspects related to product quality, service, or promotions

Nurwahdini Hutasuhut; Meyniar Albina

Research instruments are essential components in educational research as they function to collect valid and reliable data. However, many studies still use instruments carelessly without proper testing. This study aims to examine the design and development of educational research instruments that comply with scientific standards. The method used is library research by collecting and analyzing written sources such as books, scientific articles, and other relevant documents. The findings indicate that instrument development must follow systematic stages, including variable analysis, blueprint design, item formulation, validity and reliability testing, and final revision. The instruments discussed include both test and non-test types with various data collection techniques. The implication is that this study provides methodological guidance for researchers in designing appropriate instruments to enhance the quality of educational data and research outcomes.

Elijon Tumanggor; Tino Osama Munthe; Juwita Sihotang; Bayu Teta

Jurnal Bisnis Inovatif dan Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the effect of product diversity and location on consumer purchase intention at UD Jesron. This research uses a quantitative approach with a survey method through questionnaires distributed to 40 respondents who have purchased products at UD Jesron. Data were analyzed using validity tests, reliability, normality, multicollinearity, heteroscedasticity, multiple linear regression, t-test, F-test, and coefficient of determination (R²) with the help of SPSS version 25. The results showed that product diversity had no significant effect on purchase intention (sig. 0.849 > 0.05), while location had a positive and significant effect on purchase intention (sig. 0.010 < 0.05). Simultaneously, both variables significantly affected purchase intention with a significance value of 0.000 < 0.05. The coefficient of determination indicates that 33.8% of the variation in purchase intention is influenced by product diversity and location, while the rest is influenced by other variables outside the model. Based on these findings, it is suggested that UD Jesron should optimize its business location and implement appropriate marketing strategies for its products.

Lafreda Nanda Wibowo; Widarto Rachbini

Jurnal Ekonomi dan Pembangunan Indonesia 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the effect of Assistance Services and Transaction Security on User Emotional Experience, with Customer Satisfaction as a mediating variable in the context of using a digital wallet (e-wallet). This study uses a quantitative approach with a causal-comparative method. Data collection was carried out by distributing online questionnaires using Google Form to 150 respondents who are active e-wallet users. The research model consists of four latent variables, each of which is measured by three reflective indicators. The data analysis technique uses the Partial Least Squares Structural Equation Modeling (PLS-SEM) method with the help of SmartPLS software, and is supported by descriptive analysis using SPSS. Validity and reliability tests are carried out through outer loading tests, Average Variance Extracted (AVE), Cronbach's Alpha, and Composite Reliability. Hypothesis testing is carried out by considering the path coefficient, t-statistic, and p-value values. The results of the study indicate that Assistance Services and Transaction Security have a significant effect on Customer Satisfaction. Assistance Services also have a direct effect on Emotional Experience, while Transaction Security does not have a direct effect on this variable. Customer Satisfaction has a significant effect on Emotional Experience, and is proven to be a significant mediator in the relationship between Assistance Service and Transaction Security on Emotional Experience.

Supono Syafiq; Farrell Pratama Nugraha; Saifullah Maulana Muqlis

Jurnal Ekonomi dan Keuangan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The development of information technology and the increasing use of e-commerce is driving demand for fast and reliable delivery services. This research aims to analyze the impact of delivery time services on customer satisfaction at expedition service companies, with a case study of Lion Parcel Sub Agent Tegal. The research method used is a quantitative method with a survey approach by distributing questionnaires to Lion Parcel Tegal customers. Data were analyzed using validity, reliability, correlation and simple regression tests with the help of SPSS 25 software. The research results showed that there was a significant relationship between delivery speed and customer satisfaction level, with a correlation value of 0.911 and an influence of 83%. This indicates that the faster the delivery service, the higher the level of customer satisfaction. It is hoped that this study can be a reference for expedition service companies in improving the quality of their services to compete in the competitive logistics industry.

Syofiah Sinaga; Selviana Anggreani; Vina Al Liana; Siti Salamah Br Ginting

Algoritma : Jurnal Matematika, Ilmu pengetahuan Alam, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study uses a qualitative method with a literature review approach to examine the effectiveness of the two-phase method in solving linear programming problems. The two-phase method is one of the techniques in linear programming used when the objective function does not have a feasible initial solution directly. Through the exploration and analysis of various scientific literature sources from 2019 onwards, this study finds that the two-phase method can systematically provide optimal solutions, especially in complex problems with multiple constraints. Previous research has shown that this method is effective in accelerating the identification of basic feasible solutions and minimizing unnecessary iterations compared to the standard simplex method. Additionally, the two-phase method offers better numerical stability and high reliability in both industrial and educational applications. However, its effectiveness largely depends on the understanding of the algorithm and the ability to design an appropriate mathematical model. The results of this study are expected to contribute theoretically to the development of efficient solution techniques for linear optimization problems.

Delon Sitompul; Fatimah Azzahra; Derita Ramai Durubanua; Muhammad Alfi Harahap; Ryan Pramana +2 more

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

This study examines the working mechanisms of various global satellite navigation systems, such as GPS, GLONASS, Galileo, and BeiDou, as well as their integration potential across multiple sectors. The research uses a qualitative descriptive approach through literature review of relevant scientific sources. All satellite navigation systems operate based on the principle of triangulation using radio signals from satellites equipped with high-precision atomic clocks. The procedure includes satellite deployment, signal transmission, distance measurement, and position calculation by receiver devices.The results show that although each system has distinct technical characteristics and strategic orientations, integration between systems—through GNSS, SBAS, radar, and Earth observation technologies—can enhance the accuracy, reliability, and coverage of global navigation services. These systems offer wide-ranging benefits in areas such as transportation navigation, fleet tracking, disaster mitigation, environmental conservation, and military applications. This research emphasizes the importance of understanding the procedures and integration of satellite navigation systems to support cross-sector operational efficiency and strengthen technological resilience in the face of global challenges.

Arel Vaganza; Jani Jani

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Education is the main foundation in forming quality Human Resources. In achieving educational goals, support is needed from various aspects, including the availability of adequate learning facilities and competent teachers. Learning facilities play an important role in supporting the learning process, while teacher competence greatly determines the success of transferring knowledge to students. These two aspects are believed to have an influence on student learning achievement, including in Integrated Social Studies subjects that require conceptual understanding and critical thinking skills. This research was conducted to answer three main questions: (1) whether there is an influence of learning facilities on student learning achievement in Integrated Social Studies subjects grade VIII MTsN 6 Tulungagun; (2) whether the competence of social studies teachers affects student learning achievement in Integrated Social Studies subjects grade VIII MTsN 6 Tulungagun; and (3) how much influence the two variables simultaneously have on student learning achievement in the Integrated Social Studies subject class VIII MTsN 6 Tulungagun. The purpose of this study is to analyze and prove the influence of each independent variable on the bound variable both partially and simultaneously. This study uses a quantitative approach with an associative method. The population is 309 students of grade VIII MTsN 6 Tulungagung and the sample is 76 students taken using the Simple Random Sampling technique, and 3 social studies teachers of Class VIII as additional informants. The data collection technique was carried out through questionnaires for independent variables and documentation of UAS values for bound variables. Data analysis was carried out using validity, reliability, normality, multiple linear regression tests, as well as t-tests, F tests and R2 tests with the help  of JASP software. The results of this study after processing data using the t-test showed that neither learning facilities nor the competence of social studies teachers had a significant effect on student learning achievement, because the significance value of learning facilities was above 0.05. However, the results of the F test showed that simultaneously the two variables had a significant effect on student learning outcomes with a significance value of <0.001. In addition, the determination coefficient value (R2) of 0.179 showed that 17.9% of the variation in student learning achievement was influenced by learning facilities and the competence of social studies teachers together. These findings show the importance of synergy between the quality of educational facilities and the competence of teaching staff in supporting student learning outcomes.  

Bayu Teta; Selvina Mariana Sitinjak; Jesica Theresia Purba2; Tiurlan Br manullang

Pusat Publikasi Ilmu Manajemen 2025 Fakultas Ekonomi & Bisnis, Univ

This study aims to analyze the effect of ease of use and cashback on students' repurchase intention on the Lazada marketplace. The research employs a quantitative approach with a survey method. The sample was obtained using accidental sampling, involving 55 active student users of Lazada. The instrument used a closed-ended questionnaire with a Likert scale, and both validity and reliability were tested. Data were analyzed using multiple linear regression. The results show that ease of use and cashback both have a significant partial and simultaneous effect on repurchase intention.

Kasmianti Kasmianti; Dwi Iskandar

International Journal of Public Health 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

The adoption of Hospital Information Systems (HIS) is a crucial step toward improving healthcare service delivery, especially in public hospitals in developing countries. RSUD Prof. Dr. H. Aloei Saboe, a referral hospital in Gorontalo, Indonesia, has implemented the SIMRS Khanza system to digitize inpatient registration and medical documentation. However, limited evaluation has been conducted to assess its effectiveness beyond technical performance. This study aims to evaluate the implementation of SIMRS Khanza using the Human-Organization-Technology Fit (HOT-Fit) framework, which examines the alignment between users, institutional support, and system quality. A qualitative descriptive method was employed, involving in-depth interviews, non-participatory observations, and document reviews with eight informants, including medical record officers, system coordinators, and hospital management. The findings reveal that although most users reported improved efficiency and satisfaction, several issues persist: incomplete training, limited adherence to SOPs, and system performance lags during peak hours. Organizational support was present but inconsistent, and documentation policies lacked specificity for digital contexts. Technologically, the system demonstrated stable output, but responsiveness and integration require enhancement. The synthesis of findings suggests that success in HIS implementation is contingent upon not only system reliability but also continuous user engagement, structured training, and dynamic policy support. Therefore, a holistic strategy integrating human, organizational, and technological components is essential to optimize SIMRS performance and sustainability.

Masturi Masturi; Hamdan Hamdan

International Journal of Management and Digital Sciences 2025 International Forum of Researchers and Lecturers

This study investigates the impact of cashless payment technologies, specifically e-toll and Garda Total Objek (GTO), on customer satisfaction and travel efficiency on the Tangerang-Merak Toll Road. The research demonstrates that the implementation of these technologies significantly enhances travel time efficiency and overall user satisfaction, providing a more seamless and convenient toll payment experience. Despite these positive outcomes, the study identifies several technical challenges that hinder optimal performance. Notably, there is an 18% transaction failure rate, primarily caused by malfunctions in card reader devices and server disruptions, which negatively affect the customer experience. In addition to technological reliability, the quality of service delivered by field staff and the degree of customer loyalty emerge as critical factors influencing sustained use of the digital payment system and overall satisfaction levels.The study underscores the importance of time efficiency and customer loyalty as key drivers for improving service quality and encouraging the widespread adoption of cashless systems. To address these challenges, the study recommends enhancing the reliability of payment devices and network infrastructure through regular maintenance and upgrades. Furthermore, the adoption of Multi-Lane Free Flow (MLFF) technology is suggested to allow toll transactions without stopping, thereby reducing traffic congestion and waiting times at toll plazas. Continuous staff training is essential to improve service response and technical troubleshooting. Additionally, customer loyalty programs offering incentives like discounts and rewards could increase user engagement. The study also emphasizes the need for increased public education on cashless payment systems and their features to minimize resistance and misunderstandings. Finally, ongoing monitoring and evaluation based on user feedback are critical for promptly addressing issues and sustainably improving customer satisfaction.