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Elga Bayu Santoso; Bambang Suwarsono; Brahma Wahyu Kurniawan

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The company must be able to make the right policies so that the company can maintain its survival, so that the company can compete with competing companies and gain the trust of consumers. One of the important factors in achieving goals is HR (Human Resources) which has a very important role in determining the success of a company. This research aims to analyze the effect of work-life balance on job satisfaction and employee performance. This type of research uses quantitative research with a questionnaire instrument. The results of descriptive analysis show that all indicators of work-life balance, job satisfaction, and employee performance are in the “Good Enough” category, indicating that respondents' perceptions of work-life balance, job satisfaction, and employee performance still need to be improved. Validity and reliability tests show that the instruments used are valid and reliable. The results of structural model testing show that work-life balance has a significant and strong effect on employee performance (O=0.822; p<0.001) and job satisfaction (O=0.677; p<0.001), while job satisfaction also affects performance (O=0.367; p=0.006). In addition to the direct effect, there is also a significant indirect effect of work-life balance on performance through job satisfaction (O=0.249; p=0.011). Work-life balance improves employee performance, both directly and through increased job satisfaction, so companies are advised to create policies that support work-life balance in order to create a productive and sustainable work environment.

Wafidatul Itsna Mukholidah; Dian Ayu Ainun Nafies

Jurnal Ilmu Kesehatan 2025 Lembaga Pengembangan Kinerja Dosen

Adolescent obesity is a health problem that arises due to an imbalance between energy intake and expenditure, one of which is influenced by a diet high in fat and low in fiber. This condition needs attention because it has an impact on the risk of chronic diseases in adulthood. This study aims to analyze the effect of substitution of katuk leaf flour and yellow sweet potato flour on the nutritional content and acceptability of muffins as a healthier alternative to high-fiber and low-fat snacks for adolescents. This laboratory's experimental research used a Complete Random Design (RAL) with four formulations (P0, P1, P2, P3). The analysis carried out included a proximate test to determine the nutritional content and an organoleptic test to assess the level of acceptance of panelists. The results of the study show that the substitution of katuk leaf flour and yellow sweet potato flour can increase fiber content and significantly reduce fat content. The best formulation is found in P2 with the highest level of preference. Thus, the use of these two types of flour has been proven to be able to improve the nutritional quality of muffins without reducing the acceptance of panelists, so that it has the potential to be a nutritious snack choice for teenagers.

Eva Nurhida Maulidha; Lubnaya Nabigha

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to identify the types of ornaments on the Avalokitesvara Pagoda Watugong Semarang, explain their symbolic meaning in the context of Buddhist teachings, and analyze how the ornaments reflect Buddhist architectural philosophy and spiritual values. The results of the study show that this pagoda is decorated with a variety of ornaments, such as reliefs of dragons, hong birds, humans, animals, Chinese writing, amulets of the eight gods, and pineapple ornaments. Each ornament has a deep symbolic meaning, reflecting values such as love, wisdom, and balance in life. The dragon relief symbolizes power and spirituality, the hong bird represents luck and peace, while the Chinese writing and the amulet of the eight gods symbolize blessings and good fortune in life. The ornaments also reflect the Buddhist architectural philosophy that emphasizes harmony between humans, nature, and spirituality, with the towering building design as a symbol of aspiration towards spiritual perfection. Apart from being a place of worship, this pagoda also functions as an interfaith meditative space, affirming the values of tolerance and harmony. This study concludes that the ornaments on the Avalokitesvara Watugong Pagoda are not only decorative elements, but also full of philosophical and spiritual meanings that enrich cultural values and strengthen tolerance. It is recommended to improve the preservation of ornaments, the development of education, and further research to explore the deep meaning of the existing reliefs.

Penia Penia; Noor Hujjatusnaini

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Diabetes mellitus (DM) is a metabolic disease characterized by elevated blood glucose levels. This condition includes several types, such as type 1 and type 2 diabetes. It occurs when the body is unable to produce enough insulin, experiences impaired insulin function, or faces a combination of both. As a result, glucose cannot be effectively absorbed by the body’s cells and accumulates in the bloodstream, leading to high blood sugar or hyperglycemia. If this condition persists, the buildup of glucose can cause various disorders in different organs. Without proper management, diabetes may lead to severe and life-threatening complications. Chronic hyperglycemia in diabetic patients is associated with long-term damage, dysfunction, and even failure of vital organs such as the eyes, kidneys, nerves, heart, and blood vessels. In this activity, percentage-based methods and demonstrations of blood glucose testing were used as educational tools for students. The results showed that students’ awareness of the dangers of elevated blood sugar levels remains low. Many of them are still unfamiliar with the importance of regular blood glucose monitoring and maintaining a healthy lifestyle to prevent diabetes. Therefore, continuous efforts are needed to provide education and outreach on the prevention and early management of diabetes mellitus.

Bagus Acung Billahi; Kukuh Wisnuaji Widiatmoko; Faizal Mahmud

Jurnal Teknik Sipil 2025 Faculty Of Engineering University 17 August 1945 Semarang

A steel truss bridge is a structure constructed from a series of interconnected steel bars. The loads received by this structure are analyzed and transferred to the steel bars that make up the structure. Factors that need to be analyzed in bridge construction include the location and surrounding environmental conditions. After identifying the type of soil and bedrock beneath the surface, the materials used must meet strength or durability test standards before the bridge can be operated. The materials used must comply with the Indonesian National Standard (SNI). In addition to the factors mentioned above, the bridge must undergo a feasibility evaluation. Among the various tests used to evaluate bridge strength, one is vibration testing. The vibration test method, when compared to the load test method, shows higher cost efficiency and does not cause damage to the structure.

Hearty Efifania Ose Payon

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2025 International Forum of Researchers and Lecturers

Anemia is a problem of health in young women. Anemia is a condition in the concentration levels of hemoglobin in the blood is low, one of the efforts to improve the levels of Hemoglobin by non Pharmacology given soy edamame. Is a kind of soy beans which the iron content of substance more than other types. In addition to iron, also contained Vit C, B12, and folic acid, which is also a constituent of hemoglobin in the blood. The purpose of this research is to know the effect of granting soy edamame to increased levels of hemoglobin in on young women. The research design used was quasy eksperiment. Population of young women who are experiencing anemia in boarding schools of Tahfiz Hisbah Al Fatih as many as 20 people, with the total sampling techniques. Research instrument is the observation sheet and tool checks digitally Hemoglobin. Results of the study were analyzed using paired t-test Test and independent t Test. The results obtained from this research is the following value mean increased levels of Hb after given Soy edamame was 0.46 gdl and mean increased levels of Hb after administering a local soybean is 0.18 gdl. This indicates that after the granting of the soy edamame tablet better if compared to a local soybean delivery after this. Research analysis of Hb levels after administering a local soybean or edamame soybeans gained ρ-value 0.006 (α = 0 .05), then it can be inferred that H0 is rejected and there is meaning accepted H1 influence awarding of soy edamame to increased levels of Hb teen daughter in boarding schools of Tahfiz Hisbah Al Fatih. For young women in particular are expected to eat green vegetables and legumes, especially soy edamame to prevent as well as treat mild anemia.

Heny Hidayati, Sri; Irsyadi Firdaus, Muhammad; Eko Wicaksono, Anton; Satria Romanasta, Ahmad

Jurnal Teknik Sipil 2025 Faculty Of Engineering University 17 August 1945 Semarang

The use of sengon albasia ash waste as a partial cement substitute in concrete production is carried out to reduce combustion waste and also reduce cement use. This study focuses on the use of sengon albasia wood ash waste. The use of sengon albasia wood ash as a cement substitute causes a significant decrease in the slump test value. The use of sengon albasia wood ash as a partial cement substitute in concrete mixes actually produces different results depending on the proportion. If added as much as 10%, the concrete's compressive strength actually increases, but if it reaches 20% or 30%, the compressive strength actually decreases. This occurs because this type of wood ash has a significant water absorption capacity. As a result, the water that should be used for The chemical activity occurring between cement and water is diminished, so that the bond between the cement mixture as a binder and aggregate as a filler is reduced, and ultimately the concrete's compressive strength also decreases.

Izzal Ihsani; Bagus Dwi Cahyono

Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

This study analyzes the maintenance process of the Roll Bending machine used in the wind tower production line at PT Kenertec Power System, Cilegon, Indonesia. The Roll Bending machine plays a crucial role in shaping steel plates into cylindrical shell components, which are later assembled into wind tower sections. The objective of this research is to identify maintenance patterns, types of failures, and improvement strategies to ensure machine reliability and operational efficiency. The research employed observation, interviews with maintenance personnel, and documentation review to collect relevant data. The findings show that the machine experienced multiple failures, mostly related to hydraulic system leaks, PLC programming errors, and component wear such as cylinders, seals, and gear pumps. A significant increase in corrective maintenance activities occurred between August 2023 and April 2024, particularly in February 2024, indicating the need for a more consistent predictive maintenance strategy. The implications of this study highlight that optimized maintenance scheduling and monitoring are essential to reduce downtime, avoid production delays, and maintain product quality. This research is expected to support maintenance decision-making and contribute to the improvement of industrial machine reliability in wind tower manufacturing operations.

Alfianarrochmah, Ilma; Joko Herlambang, Rayfandy; Putri Deni, Delista; Kurnianingsih, Oktavia; Lautan Wijaya Nusantara, Johan

Jurnal Teknik Sipil 2025 Faculty Of Engineering University 17 August 1945 Semarang

Floor slabs are important structural elements in building construction that function as floor coverings and withstand various loads. The purpose of this study is to identify the implementation method of the slab work and analyze the material requirements for the slab work of the Joglo Elementary School Building Construction project. This research applies quantitative research type. The volume calculation method is manual (conventional). The calculation analysis is only limited to the work of reinforcing iron, formwork, and concrete. The implementation of floor slab work in this project includes reinforcement work, formwork work, casting work, formwork demolition work, and floor slab concrete maintenance work. The reinforcement requirement for the 1st floor needs 8,551.02 kg, the second floor 17,102.04 kg, and the third floor 17,102.04 kg. The formwork requirements for the 1st floor slab amounted to 1038.34 m2, the second floor amounted to 1038.24 m2, and the third floor amounted to 1038.34 m2. The casting requirement for the 1st floor slab is 103.83 m3, the 2nd floor is 124.60 m3, and the 3rd floor is 124.60 m3.

Odilia Juana Soares; Wolfgang Asindo Seran; Stefania Sonia Manek

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The Effect of the Team Assisted Individualization Type Cooperative Learning Model to Improve Geography Student Learning Outcomes in Grade X Students of Bolan State Senior High School. The background of this study is based on in initial observations by researchers at Bolan State Senior High School on class X.A and  X.B students, X.A Was used as an experimental group by implementing the team assisted invidualization.(TAI) coperatif learning model. The duration of this study, in a week in the form of 2x meetings for one month. The results of the study showed that there was an influence of the implementation of the cooperative learning model of the team assisted individualization (TAI) type on the learning outcomes of geography subjects of class X students of Bolan State Senior High School. Comprehensively, the results were (1) The learning outcomes of experimental class students in the initial test (pretest) showed that the average pre-test score on the Basic Knowledge of Geography material was 56.90 and the learning outcomes of experimental class students in the final test (posttest) showed that the average pre-test score on the Basic Knowledge of Geography material was 81.61. (2) The learning outcomes of the control class in the initial test (pretest) showed that the average pre-test score on the Basic Knowledge of Geography material was 51.24 while the learning outcomes of the control class in the final test (posttest) showed that the average pre-test score on the Basic Knowledge of Geography material was 72.72. Judging from the two trials, it showed that there was an increase in learning outcomes and the average score of the basic knowledge of geography material in the experimental class and the control class.

Yovita Hoar; Stefania Sonia Manek; Wolfgang Asindo Seran

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Learning is the process of forming behavior or behaviorism and is seen from the cognitive aspect of students, in fact to support the achievement of ideal educational goals with the existing education system in Indonesia. In this research, the author is interested in researching students' cognitive aspects in line with 21st century learning to determine students' critical thinking abilities using the problem based learning model. This type of research is research using a quantitative research approach. The sample in this study was control class VII A students with a total of 13 students and VII B was an experiment with a total of 12 students at Halioam State Middle School, totaling 25 students. Data collection techniques use test questions and documentation, interviews. Data analysis used the independent sample t-test hypothesis test and the N-Gain score test. The results of the research show that the problem based learning model can have an influence on the critical thinking abilities of class VII students at Halioan State Middle School. This is proven by assessing students' critical thinking abilities using a hypothesis test using an independent sample t-test. The result was a 2-tailed sig of 0.000 < 0.05 so that there is an influence of the problem based learning model on Halioan State Middle School students' critical thinking abilitie.

Abdul Rahman

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to determine the process of rice field pawning in Bulutellue Village, District of Sinjai Regency while analyzing the causes of rice field pawning. The type of research used is a qualitative descriptive research method that observes by interacting with the main informants, namely pawners because they are the actors in the implementation of Rice Field Pawning and pawn recipients in Bulutellue Village. Data collection techniques used are observation, interviews, and documentation. The data obtained are then processed using data analysis techniques in the form of data reduction, data presentation and conclusion drawing. And also data validation using Member Check. The results of this study indicate that Rice Field Pawning in Bulutellue Village was initially a pawn in the form of a garden then over time changed into a rice field pawning and this has become a tradition. This rice field pawning process can also be used to cover up shame or siri' and this rice field pawning process has some that have verbal agreements and some also have written agreements. There is also one of the customary laws that still applies today and is used as a tradition by the people in Bulutellue Village. The factors causing the occurrence of rice field mortgages in Bulutellue Village are economic factors, for example those related to weddings and education.

Demetriana Bere; Ivony Sarlin Asa; Wolfgang Asindo Seran

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

The Effect of the Team Assisted Individualization Type Cooperative Learning Model to Improve Geography Student Learning Outcomes in Grade X Students of Bolan State Senior High School. The background of this study is based on in initial observations by researchers at Bolan State Senior High School on class X.A and  X.B students, X.A Was used as an experimental group by implementing the team assisted invidualization.(TAI) coperatif learning model. The duration of this study, in a week in the form of 2x meetings for one month. The results of the study showed that there was an influence of the implementation of the cooperative learning model of the team assisted individualization (TAI) type on the learning outcomes of geography subjects of class X students of Bolan State Senior High School. Comprehensively, the results were (1) The learning outcomes of experimental class students in the initial test (pretest) showed that the average pre-test score on the Basic Knowledge of Geography material was 56.90 and the learning outcomes of experimental class students in the final test (posttest) showed that the average pre-test score on the Basic Knowledge of Geography material was 81.61. (2) The learning outcomes of the control class in the initial test (pretest) showed that the average pre-test score on the Basic Knowledge of Geography material was 51.24 while the learning outcomes of the control class in the final test (posttest) showed that the average pre-test score on the Basic Knowledge of Geography material was 72.72. Judging from the two trials, it showed that there was an increase in learning outcomes and the average score of the basic knowledge of geography material in the experimental class and the control class.

Nur, Andi Tenri Ajeng; Khotimah, Husnul; Cayo, Putri Nilam

Bilangan : Jurnal Ilmiah Matematika, Kebumian dan Angkasa 2025 Asosiasi Riset Ilmu Matematika dan Sains Indonesia

The Hartley transform provides a real-valued alternative to the classical Fourier transform, offering structural advantages for the analysis of real-valued signals. This paper presents a systematic study of the continuous Hartley transform, including its definition, inversion formula, Plancherel identity, and core operational properties such as shifting, modulation, and convolution. The analytical framework is developed in parallel with the classical Fourier theory to highlight structural similarities and distinctions between the two transforms. Furthermore, we establish a Hartley-type Heisenberg uncertainty principle using two complementary approaches: a direct method based on intrinsic properties of the Hartley kernel, and a Fourier-based method that exploits the algebraic relationship between the Hartley and Fourier transforms. These results provide a unified and rigorous foundation for understanding uncertainty relations within real-valued transform frameworks, and they demonstrate the continued relevance of the Hartley transform in harmonic analysis, integral transforms, and modern signal processing.

Fadlilah Al Hasanah; Kartika Manalu; Sayed Akhyar

Jurnal Pendidikan Dirgantara 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This research aims to determine the effect of learning using the Problem Based Learning model assisted by the Powtoon application on the learning outcomes of Class XI Madrasah Aliyah at the Islamic Education Park (TPI) Sawit Seberang. This research is a type of quantitative research with a Quasy Experimental Design. The research population was 36 students in class XI MIA A and 36 students in class XI MIA B, 36 students in class XI MIA C and 36 students in class, and X MIA C totaling 36 people as the control class. The instrument in this research is in the form of a test in the form of 30 multiple choice questions. Data analysis of student learning outcomes using the t-test formula, also with the help of SPSS version 25 data processing. Data analysis of student learning outcomes with the results of calculating the average learning outcomes shows that the experimental class which uses the Problem Based Learning models is higher than the control class. The prerequisite test is proven that the data is normally distributed and homogeneous. The results of the test calculation were obtained under count worth 9.709 and table worth 1.668 so that it shows tcount > table so Ha2 is accepted. The conclusions in this research explain that there are influences and differences before and after the implementation of the Problem Based Learning model on student learning outcomes in class XI Madrasah Aliyah at the Islamic Education Park (TPI) Sawit Seberang.

Nurul Aini Mm. Sodik; Nurwila Ye’te; Salwa Afrillia Patilima; Alia Aziza Sapii; Nahara R Yamudu

Jurnal Pendidikan Anak Usia Dini dan Kewarganegaraan 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

This research at TPA Siti Hajar aims to determine the impact of democratic parenting on the creativity of early childhood aged 4-5 years. The study found that 80% of respondents demonstrated good assessment results, while 20% achieved excellent grades. Democratic parenting, observed in this study, plays a significant role in fostering independence and confidence in children. This type of parenting is ideal for educating children, as it promotes responsibility, leadership, independence, and the ability to build healthy interpersonal relationships. Creativity, as defined in the study, is the ability to generate new ideas, solve problems, and produce innovative products. Using a quantitative approach with an experimental method, the research involved 10 out of 15 children from TPA Siti Hajar. Data was collected through observation and interviews. The results showed a significant correlation between democratic parenting and the development of children's creativity. Children exposed to democratic parenting exhibited increased independence and creativity, adapting well to their school environment. The study concludes that democratic parenting significantly influences early childhood creativity, fostering a safe and supportive space for children to thrive. This positive influence encourages independence while maintaining clear, consistent boundaries, which enhances their creative and developmental stages.

Carmenita Sinaga; Rani Lisa Indra; Bayu Saputra

Jurnal Siti Rufaidah 2025 PPNI UNIMMAN

Breast cancer is one of the types of cancer that has the highest incidence in women, with an increasing incidence at a young age. The aim of the study was to identify factors associated with the incidence of breast cancer in women under 40 years of age at RSUD Arifin Achmad Riau Province. This study used a case control design with a retrospective approach with a sample of 76. The sampling technique used was consecutive sampling. Data analysis was done with chi-square test. The results showed that the majority of respondents had high school education (55.3%) in the case group and (57.9%) in the control group, the average age of the case group was 36.05 and the control group was 33.58, the age of menarche (68.4%) in the case group and (28.9%) in the control group, breastfeeding history (47.4%) in the case group and (15.8) in the control group, hormonal contraception (13.2%) in the case group and (10.5%) in the control group, family history (44.7%) in the case group and (2.6%) in the control group. Bivariate analysis showed there was an association between menarche age factor (P = 0.001, OR = 5.318), breastfeeding history factor (P = 0.007, OR = 4.800), family history factor (P = 0.000, OR = 29.952) with the incidence of breast cancer. There was no association between hormonal contraceptive factors and the incidence of breast cancer (P=1.000, OR=0.776). The study concluded that the factors associated with breast cancer in women under 40 years old are age of menarche, breastfeeding history and family history. It is expected for women under 40 years old to routinely perform SADARI (breast self-examination) to prevent and detect early occurrence of breast cancer.

Indra Firmansyah; Akhmad Wahyu Nur Ikhsan; Bahril Aziq; Nurfatkhan Hamzah Firmana; Sutrisno Sutrisno

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2025 Asosiasi Riset Ilmu Teknik Indonesia

Bridge planning is a fundamental aspect in the development of transportation infrastructure that functions to connect regions, facilitate traffic flow, and support economic and social growth in the community. This study aims to comprehensively examine the stages of bridge planning, from identifying traffic needs and analyzing geotechnical conditions to selecting a structure type, and evaluating technical, economic, and environmental aspects. The methods used include field surveys, traffic data collection, design load analysis, and structural simulation using modeling software. The study results indicate that bridge type selection is not only determined by load capacity and cost efficiency, but must also consider sustainability, aesthetics, and the impact on the surrounding ecosystem. This study emphasizes the importance of integrating technical, social, and environmental aspects in bridge planning, so that the resulting design can provide a safe, efficient, and sustainable solution. Thus, bridge planning is not merely a technical process, but also a development strategy that supports connectivity and community welfare.

Bariah Bariah; Dhea Azkia Shalehah; Muhammad Sugianor; Nazwa Ramadhani

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2025 Pusat Riset dan Inovasi Nasional

Language processing disorders are disorders that arise when someone is under mental stress or experiencing deep emotional trauma. This study aims to analyze the various types of language processing disorders experienced by the character Tari in the film "Bolehkah Sekali Saja Aku Menangis" (May I Cry Once) and to determine the relationship between the character's emotional state and the linguistic symptoms that appear. This study uses a qualitative approach with a naturalistic approach and analytical descriptive methods, where data are collected through observation and recording of dialogues in the film that show signs of language disorders. Samples were taken purposively based on statements that indicate irregularities in sentence structure, long pauses, repetitions, or inappropriate word choices. This analysis compares the results of the study with existing psycholinguistic theories regarding how language processing works and the influence of trauma on speech production. The findings of this study indicate four main types of language processing disorders experienced by the character Tari: unfinished sentences, long pauses, repetitions of words or phrases, and inaccuracies in word choice. These types of disorders are more apparent when the character experiences high emotional stress and when interacting with family members related to her trauma.  The results of this study support the theory that emotional trauma can disrupt verbal working memory function and speech planning processes, ultimately impeding communication skills.

Aldi Hasyim Lubis; Andy Hakim; Vebri Sugiharto

Jurnal Manajemen Bisnis Era Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The rapid development of communication technology has driven high demand for smartphones, including among students. Based on this, this study was formulated to answer the question: "Does brand image influence OPPO smartphone purchasing decisions among students in the Sharia Business Management Study Program at STAIN Mandailing Natal?". This study aims to analyze and measure the extent of brand image's influence on purchasing decisions. This study used a quantitative approach with a questionnaire method of 75 student respondents from the 2021-2024 intake. Data collection techniques included observation, interviews, documentation, and a Likert-type questionnaire. The primary theories used were brand image theory and purchasing decision theory. Data analysis techniques used included validity, reliability, normality, heteroscedasticity, simple linear regression analysis, partial t-test, coefficient of determination (R²), and correlation tests, all using SPSS version 25.The results showed that brand image had a positive and significant effect on OPPO smartphone purchasing decisions among college students, with a calculated t value > t table (17.504 > 1.666). This means that the more favorable students' perceptions of OPPO's brand image, the higher their likelihood of purchasing the product.