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The aim of this study is to explore the impact of halal packaging and labels on purchasing decisions for Pop Mie products in Surakarta. This research adopts a quantitative method, collecting primary data through the distribution of questionnaires to 52 respondents. Analysis is conducted using Intelligent Partial Least Squares (PLS) to evaluate hypotheses, employing a quantitative approach. The results of the PLS analysis indicate that halal packaging and labels have a significant positive influence on purchasing decisions.

Samchick Sambi is a business in the food and beverage sector that was founded in 2018. Even though this business is still new and amidst a lot of competition with similar products, the Samchick Sambi restaurant has succeeded in achieving high and relatively stable sales. Samchick Sambi always provides innovative products at affordable prices, providing good price perception, and creative marketing through social media platforms. This research aims to determine the influence of product innovation, price perceptions, and social media on consumer purchasing decisions for the Samchick Sambi restaurant. This research uses a quantitative approach with the type of research used, namely associative. The population is consumers who have made purchases at Samchick Sambi. Data analysis used multiple regression with the help of IBM SPSS 25. The research results showed that: (1) product innovation, price perception, and social media had a significant influence on consumer purchasing decisions at Samchick Sambi Restaurant. (2) product innovation has a positive and significant effect on consumer purchasing decisions at the Samchick Sambi Restaurant. (3) price perception has a positive and significant effect on consumer purchasing decisions at Samchik Sambi Restaurant. (4) social media has a positive and significant influence on consumer purchasing decisions at Samchik Sambi Restaurant.

The aim of this research is to determine the influence of Shopee Live, EXO's k-pop Brand Ambassador, and Brand Image on purchasing decisions for Scarlett Whitening products on Shopee e-commerce. The location of this research was conducted on Scarlett Whitening consumers in Semarang City. This type of research uses quantitative research and the methods used are survey research and associative approach research. The main instrument of this research is a questionnaire with 100 respondents using the Slovin formula. Data collection was obtained by distributing questionnaires to Scarlett Whitening consumers in Semarang City who were selected using purposive sampling. Data processing uses Microsoft Excel and IBM SPSS Version 25 software. The data analysis used is multiple linear regression analysis. The research results concluded from the data analysis of the F test results showing that Shopee Live, Brand Ambssador K-Pop EXO, and Brand Image simultaneously had a positive influence on purchasing decisions for Scarlett Whitening products on e-commerce Shopee. Furthermore, data analysis of the T test results shows that Shopee Live does not have a partial positive influence on the decision to purchase Scarlett Whitening on Shopee e-commerce, while the K-Pop EXO Brand Ambassador and Brand Image have a partial positive influence on the decision to purchase Scarlett Whitening on e-commerce. Shopee commerce.

This research aims to analyze and explain the impact of digital marketing and brand image on work interest as intervening variables. The data collection method was carried out through questionnaires to 100 Scarlett Whitening consumer respondents, using techniques of non-probability sampling. Data analysis was carried out using the multiple linear regression method. The research results show that there is a significant positive influence of the variables digital marketing on buying interest, while variable brand awareness also has a positive and significant effect on buying interest. The brand ambassador variable does not show a significant influence on purchasing interest, while the online customer review variable has a positive and significant influence on purchasing interest. Apart from that, the brand image variable also has a positive and significant effect on purchasing interest, as well as variable digital marketing, brand awareness, brand ambassador and brand image has a positive and significant effect on purchasing decisions, and online customer does not a significant influence on purchasing decisions. However, the purchase interest variable was not proven to be an intervening variable that mediates the influence of digital marketing, brand awareness, brand ambassador, online customer review and brand image on purchasing decisions.

The research article on the Influence of Place Atmosphere and Modern Lifestyle on Purchasing Decisions of Coffee Shop Consumers (Case Study on Coffee Ethics) is research that aims to build a research hypothesis on the influence between variables that will be used in further research. The method of this research article is to use quantitative methods, while the type of research used is descriptive research. The results of this research article are: 1) The influence of atmosphere has a significant influence on purchasing decisions; 2) The influence of modern lifestyle has a significant influence on purchasing decisions; 3) The influence of modern atmosphere and lifestyle has a significant influence on purchasing decisions.

In the digital era, E-commerce has emerged as a prominent stage where psychology and business seamlessly integrate. This article extensively delves into the crucial role of psychology in achieving E-commerce success, with a focus on a profound understanding of the minds of digital consumers. The research aims to detail the roles of psychological aspects such as perception, motivation, and purchase decisions that influence online consumer behavior. The research method involves meticulous study design, a representative sample of digital consumers, and data collection through targeted research instruments. Data analysis is conducted to gain profound insights into the psychological factors that play a key role in E-commerce success. The research findings reveal how the design of platform interfaces, consumer motivation, and other psychological factors impact online purchase decisions. In-depth analysis is conducted on the mechanisms of product selection, the evaluation process, and the psychological impact on purchase conversions. The article also discusses psychological factors contributing to customer loyalty, including user experience and satisfaction. By understanding these psychological aspects, business practitioners can make more informed decisions and design more effective marketing strategies in the context of E-commerce. The research conclusion provides a summary of key findings, practical implications for the business world, and recommendations for further research in this field. This article offers profound insights into the marriage of psychology and business in the context of E-commerce, paving the way for further research and the development of innovative business strategies

 Temulawak is a cosmetic brand in Indonesia. Temulawak cosmetic products must compete so that their flagship products are able to attract consumer buying interest and dominate market share. The aim of this research is to analyze the quality of ginger cosmetic products on the decision to purchase these products. The research was carried out by distributing questionnaires online via Google Form to 100 respondents as a sample. The collected primary data will be tested for validity and readability and then analyzed using multiple linear regression analysis and processed using SPSS version 26 software. The results of the research show that product quality has a positive effect on purchasing decisions. The research results provide implications for ginger cosmetic products to improve product quality. By implementing this strategy, it is hoped that consumer purchasing decisions for ginger cosmetic products can be improved.  

Augmented Reality (AR) technology has emerged as a transformative tool in the e-commerce industry, enhancing the online shopping experience by offering interactive and immersive features. This study explores the impact of AR on consumer behavior, focusing on key factors such as trust, satisfaction, purchase decisions, and customer loyalty. Through a user experiment, participants interacted with AR-integrated e-commerce platforms, testing features such as virtual try-ons and product visualizations in real-world contexts. The results revealed that AR significantly enhances consumer trust, with more realistic and accurate product visualizations increasing confidence in both the product and platform. Customer satisfaction was also notably higher after interacting with AR features, with users reporting a more engaging and enjoyable shopping experience. Furthermore, purchase intention was positively influenced by the ability to visualize products and receive real-time, interactive feedback. Repeated exposure to AR led to increased customer loyalty, as participants expressed a higher likelihood of returning to use AR tools in future shopping experiences. These findings suggest that AR provides a strong competitive advantage for e-commerce platforms, enabling them to differentiate themselves in a crowded market by offering personalized, engaging, and trust-building shopping experiences. This research also highlights the practical implications for e-commerce businesses, recommending the integration of user-friendly and interactive AR features to enhance engagement, satisfaction, and decision-making. Future research should explore the broader applications of AR across industries and consumer segments to further understand its potential to revolutionize online shopping.

This writing aims to examine the influence of Consumer Behavior on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta. The population in this study consists of individuals who purchase beauty products using e-commerce in South Jakarta. and the exact number is unknown. The sampling technique employed is Accidental Sampling using the Lemeshow formula. with a sample size of 68 respondents. The data collection method utilized is a questionnaire. The data analysis techniques include descriptive analysis. quantitative analysis. simple regression analysis. hypothesis testing (t-test). and coefficient of determination. processed using Statistical Product and Service Solution (SPSS) version 25.0. The research findings indicate that Consumer Behavior has a positive and significant influence on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta.

This article examines the validity of the sale and purchase of land rights based on an absolute power of attorney without the knowledge of the seller, focusing on Supreme Court Decision Number 680 K/Pdt/2020. This study aims to analyze the validity of the use of an absolute power of attorney in the process of transferring land rights and its legal implications. The results of the study indicate that the use of an absolute power of attorney in the transfer of land rights is contrary to the provisions of laws and regulations, especially Article 39 paragraph (1) letter d of Government Regulation Number 24 of 1997 concerning Land Registration. This absolute power of attorney is declared null and void by law because it contains elements of irrevocable transfer of rights, which is contrary to the principle of "Nemo Plus Juris Transfere Potest Quam Ipse Habet". The court decision confirms that legal actions based on the absolute power of attorney are invalid, so the transfer of rights that occurs must be canceled. This finding emphasizes the importance of compliance with legal principles and provisions by notaries and land deed officials in the process of transferring rights to ensure legal certainty and justice.    

This study explores the role of sentiment analysis as a predictive tool for understanding and forecasting product launch success in the digital market. Sentiment analysis involves the classification of consumer sentiment expressed on social media platforms such as Twitter and Instagram, and it can significantly impact businesses by predicting consumer behavior and product performance. The research highlights the relationship between social media sentiment and product success, demonstrating that positive sentiment is strongly correlated with higher sales and consumer engagement, while negative sentiment can lead to declines. Machine learning models, including Support Vector Machines (SVM) and Random Forest, were employed to classify sentiment from large volumes of social media data and correlate it with product performance indicators such as sales volume and consumer interaction. The study found that sentiment analysis models were highly effective in predicting product success, with positive sentiment generally driving product profitability and negative sentiment posing a potential threat to brand reputation. Moreover, the analysis showed that social media sentiment provides real-time insights into consumer perceptions, enabling businesses to quickly adjust marketing strategies and product development plans. These findings underscore the importance of integrating sentiment analysis into product launch evaluations and strategic decision-making. Future research should explore the integration of sentiment analysis with other predictive market models and investigate the effects of fake reviews and post-purchase consumer behaviors on product success.

This research was conducted with the aim of finding out the influence of promotions and Brand Image on purchasing decisions in Lazada Indonesia e-commerce. The method in this research uses a quantitative method, which means a research process that uses numbers as a tool to analyze Lazada Indonesia purchasing decisions. The type of research in this research uses verification research, namely research that explains cause and effect relationships. The population in this research is all consumers who make purchases at Lazada Indonesia using questionnaire distribution techniques. Brand Image has a positive and significant influence on purchasing decisions on Lazada Indonesia e-commerce.

The aim of this research is to find out whether lifestyle, trust and security influence purchasing decisions through the Lazada application among students at the UKI Toraja Faculty of Economics. The data collection procedure for this research was to distribute questionnaires to 100 students at the Uki Toraja Faculty of Economics. Quantitative analysis of data with simple regression tests. The research results show that partially and simultaneously, lifestyle, trust and security variables influence purchasing decisions on the Lazada application.

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

Research on the influence of product attributes, celebrity endorsers and perspective value on purchasing decisions for Nivea Handbody products in Semarang City. The expected aim of this research is to analyze the influence of product attributes on Perceive value, as well as to analyze the influence of Endorsers on Perceive value. With the population of all consumers who purchased Nivea Handbody Products, the exact number is not known, so the sampling technique used in this research is purposive sampling, namely a sample collection method based on research objectives with a total of 100 people. The data analysis technique used is Path linear regression analysis to analyze the influence of Product and Endorser Attributes on Purchase Intention with Perceive value as the intervening variable for the test tool used and adapted to the research model. The regression equation used is Model 1, namely the influence of Product Attributes and Endorsers on Perceive value. Model 2 is the influence of Product Attributes, Endorser and Perceive value on Purchase Intention. Based on the results of the research that has been carried out, it can be concluded that product attributes influence perceived value in a positive direction, meaning that if product attributes increase, then perceived value increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then Perceive value increases, Product attributes influence Purchase intention in a positive direction, meaning that if product attributes increase, then purchase intention increases, Endorsers influence Perceive value in a positive direction, meaning that if endorsers increase, then purchase intention increases, Perceive value influences Purchase intention in a positive direction, meaning that if Perceive value increases, Purchase intention increases. Perceive value has the most dominant influence on Purchase intention. Product and Endorser attributes have a direct influence on Purchase intention through Perceive value.  

The digital age is evolving quickly right now. The surge in electronic transactions has also caused customers to migrate to online shopping, specifically e-commerce. Customers are interested in purchasing when engaging marketing content is available, and they are also less likely to hesitate when purchasing from well-known brands. This study looks at factors related to content marketing, brand perception, decisions, and purchases that are influenced by purchase intention. Data was gathered via a Google Form survey from 100 respondents. analysis of data with the SEM smartPLS 3.0 program. The study's findings indicate that while brand image has no effect on decisions to buy, marketing content does affect interest and interest in buying influences decisions to buy. Purchase interest is not a mediator between decisions and the impact of marketing information.  

This study aims to determine the influence of online customer reviews, online customer ratings, and live streaming features on the purchase decisions of fashion products on the Shopee marketplace in the Surakarta region. This research was conducted in October 2023. The number of samples in this study was 147 respondents from Shopee users in Surakarta. Sampling is done using the purposive sampling method. The data collection technique used in this study is the quantitative method of distributing questionnaires online through social media. Multiple regression is the analysis method used in this study. The results of this study show that online customer reviews, online customer ratings, and live streaming features partially have a significant positive influence on the purchase decisions of fashion products in Surakarta.

This research is to find out how to analyze the factors that encourage consumers to make purchases at Ecky Stores, North Toraja Regency. This type of research uses quantitative descriptive research where researchers encourage consumers to make purchases at Ecky Stores, Toraja Regency. The results of this study indicate that for the cultural factor variable, the tcount is 0.613 < ttable 1.721 and the significant level is 0.546 > 0.05, thus H1 is rejected. The results of the analysis for the completeness factor of the product are proven by the statistical results of the t-test for the dimensions of product completeness of 0.003 <0.05 and the tcount value of 1.342 > ttable 1.721 and the regression coefficient has a positive value of 0.325, so research proves that H2 product completeness factor (X2) is accepted and the results of the analysis for the price factor variable obtained a number of 0.389 > 0.05 and a tcount value of 0.880 <ttable 1.721 thus the H3 price factor (X3) is rejected.

The problem of self-love is still a social issue in society. Somethinc complements management company by creating a #RespectMyBody campaign as a form of concern for that issue. Through this campaign, Somethinc invites people to take care of their bodies as a form of appreciation and self-love. Through the #RespectMyBody campaign, Somethinc released a new product in the form of bodycare. Therefore, it is necessary to rebuild brand awareness. The purpose of this research is to find out how much influence the message of the #RespectMyBody public relations campaign has on bodycare Something brand awareness. The theory used in this research is Persuasive Public Relations Campaign Messages (Message Structure, Message Content, Framing, Language, Emotional Attraction). As well as Brand Awareness (Brand Recall, Brand Recognition, Purchase Decision, Consumption). This study uses a quantitative approach and survey method by distributing questionnaires to 98 samples determined using Taro Yamane calculations with probability sampling techniques. The measurement results for the X variable were 3.66 and the Y variable was 3.64. Meanwhile, the influence is 62.3%, while the remainder is 37.7%. By proving that there is an influence, the results of the hypothesis test obtained tcount 20.326 > ttable 1.661, then H0 is rejected and H1 is accepted, which means the regression coefficient is significant, namely that there is an influence between the #RespectMyBody public relations campaign message on Somethinc bodycare brand awareness.

Purchasing decisions are one part of the consumer's response to whether or not to buy a product, from several factors that can influence consumers to buy a product where consumers consider halal labels and product brand images that are already known among generation Z women and halal awareness factors that consumers have when they want to make a purchase decision. This study aims to determine and analyze the influence of halal labels, halal awareness and brand image on the purchase decision of Wardah cosmetic products in generation Z Muslim women. The research method used is quantitative descriptive. The results showed that halal labels, halal awareness, and brand image had a positive and significant effect on the purchase decision of Wardah cosmetic products in generation Z Muslim women. In testing the classical assumptions of this study are normally distributed, heteroscedasticity does not occur, and multicollinearity.