The Influence Of Consumer Behavior On Purchasing Decisions Of Beauty Products On E-Commerce Platforms In South Jakarta

Lia Siti Julaeha ; Natasha Adistya Puteri
Journal of Management and Social Sciences 📅 2024 Vol 2, No 1 🔗 DOI: 10.59031/jmsc.v2i1.359
Abstract
This writing aims to examine the influence of Consumer Behavior on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta. The population in this study consists of individuals who purchase beauty products using e-commerce in South Jakarta. and the exact number is unknown. The sampling technique employed is Accidental Sampling using the Lemeshow formula. with a sample size of 68 respondents. The data collection method utilized is a questionnaire. The data analysis techniques include descriptive analysis. quantitative analysis. simple regression analysis. hypothesis testing (t-test). and coefficient of determination. processed using Statistical Product and Service Solution (SPSS) version 25.0. The research findings indicate that Consumer Behavior has a positive and significant influence on the Purchase Decision of Beauty Products on e-commerce platforms in South Jakarta.
Keywords
Consumer Behavior; South Jakarta; Purchase Decision; E-Commerce
How to Cite

Lia Siti Julaeha & Natasha Adistya Puteri (2024). The Influence Of Consumer Behavior On Purchasing Decisions Of Beauty Products On E-Commerce Platforms In South Jakarta. Journal of Management and Social Sciences, 2(1). https://doi.org/10.59031/jmsc.v2i1.359

Lia Siti Julaeha; Natasha Adistya Puteri, "The Influence Of Consumer Behavior On Purchasing Decisions Of Beauty Products On E-Commerce Platforms In South Jakarta," Journal of Management and Social Sciences, vol. 2, no. 1, 2024.

Lia Siti Julaeha; Natasha Adistya Puteri. "The Influence Of Consumer Behavior On Purchasing Decisions Of Beauty Products On E-Commerce Platforms In South Jakarta." Journal of Management and Social Sciences, vol. 2, no. 1, 2024.

Lia Siti Julaeha; Natasha Adistya Puteri. "The Influence Of Consumer Behavior On Purchasing Decisions Of Beauty Products On E-Commerce Platforms In South Jakarta." Journal of Management and Social Sciences 2, no. 1 (2024).

Lia Siti Julaeha & Natasha Adistya Puteri (2024) 'The Influence Of Consumer Behavior On Purchasing Decisions Of Beauty Products On E-Commerce Platforms In South Jakarta', Journal of Management and Social Sciences, 2(1). doi: 10.59031/jmsc.v2i1.359.

Lia Siti Julaeha; Natasha Adistya Puteri. The Influence Of Consumer Behavior On Purchasing Decisions Of Beauty Products On E-Commerce Platforms In South Jakarta. Journal of Management and Social Sciences. 2024;2(1).

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