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This study aims to analyze the pragmatic aspects and persuasive strategies in a public service advertisement entitled "Throw Trash in Its Place. The Earth is Not Your Trash Can." This study uses a pragmatic approach with a focus on the theory of speech acts, implicature, deixis, and politeness of language to reveal how to convey messages effectively and persuasively in the context of public communication. The advertisement is analyzed as a form of directive communication that aims to encourage changes in people's behavior towards issues of cleanliness and environmental concern. The results of the analysis show that this advertisement utilizes strong but polite directive speech acts, normative implicatures to instill values, the use of personal deixis to build closeness with the audience, and positive and negative politeness strategies to maintain social relations. Thus, advertisements not only function as a medium for conveying information, but also as an instrument for forming collective awareness through a communicative approach that is contextual, efficient, and emotionally and rationally appealing to its audience.  

Sentani Kota Village as a strategic area experiences significant pressure due to population growth and economic activities, facing complex problems including the conversion of agricultural land and forests into residential and commercial areas, low public awareness about sustainable spatial planning, and weaknesses in law enforcement and supervision. This condition potentially threatens the environmental sustainability and ecosystem of Lake Sentani. This study aims to evaluate the suitability of spatial utilization in Sentani Kota Village, Sentani District, Jayapura Regency, focusing on two main issues: the level of conformity between existing spatial utilization and the Regional Spatial Plan (RTRW) guidelines, and the factors that support and hinder the effectiveness of RTRW implementation. Conducting overlay analysis of existing conditions and spatial pattern maps, complemented by field verification at 28 observation points and stakeholder interviews with the Spatial Planning Agency. The results show that 76.5% (2,759.07 hectares) of spatial utilization conforms to RTRW guidelines, while 22.9% (825.98 hectares) remains non-conforming, and 0.6% (21.66 hectares) violates regulations. Supporting factors include routine monitoring protocols, high conformity levels in designated areas, firm enforcement actions, and community leadership involvement. Conversely, hindering factors encompass low public compliance, non-conforming zones prone to violations, inconsistent enforcement responses, various types of violations, limited sanction mechanisms, and inadequate preventive measures. This study recommends targeted enforcement in critical zones, transition planning for non-conforming areas, lake buffer zone management, enhanced community participation, and systematic monitoring protocols to achieve more effective spatial utilization control.

Medan City has many historical buildings that reflect its rich culture and history. However, with the times, public awareness of this cultural heritage is diminishing. One of the efforts to preserve and reintroduce the historical buildings in Medan is through the creation of souvenir designs. This research focuses on the creation of a tote bag design with the theme of historical building series stamps of Medan City as souvenirs at Pos Bloc Medan. The creation method used in this research refers to the stages of exploration, design, and realization. Exploration was conducted by studying the visual and historical elements of historical buildings in Medan City, such as Maimun Palace, Medan Post Office, and Al-Mashun Grand Mosque. Designing is done by adapting the shape of stamps as the main design concept, combining digital illustrations with interesting color compositions. The final result is a tote bag design featuring historical buildings in the format of stamp illustrations, printed with digital printing techniques.  This research is expected to contribute to the effort of preserving Medan City's cultural heritage through creative media, as well as increasing public awareness of the importance of preserving and appreciating historical buildings. In addition, this tote bag design also has the potential to become an attractive souvenir product with educational value for tourists and local communities.

Purirano Subdistrict is a coastal area in Kendari City with a strong connection to the sea in terms of social, economic, and daily community activities. Along with the increasing domestic activities and utilization of coastal areas, the issue of marine debris has begun to emerge, potentially disrupting ecosystems and environmental comfort. This community service activity aims to educate coastal residents about the importance of maintaining marine cleanliness through visual media such as posters and billboards. Posters were distributed directly to residents’ homes, while billboards were installed in strategic locations to be visible to the broader community. The results of the activity indicate that visual media can effectively attract public attention and deliver educational messages. The distributed posters received positive responses from residents, while the billboards served as strong visual reminders in daily life. This method is considered efficient in raising awareness without requiring intensive direct interaction. This activity is expected to serve as an initial step toward behavioral change among coastal communities in protecting the marine environment sustainably.

Bullying is an act of physical or psychological violence that can have long-term effects on its victims. In the context of legal protection, Law No. 35 of 2014 on Child Protection serves as the legal foundation for protecting children from all forms of violence, including bullying. This legal protection includes both preventive and repressive measures against perpetrators, as well as the provision of facilities for the recovery of victims.Moreover, social factors such as cultural norms, family environment, and peer interactions often exacerbate the impact of bullying. Stigma and discrimination against victims, which frequently arise due to a lack of public awareness, can worsen their psychological condition and hinder the recovery process.This study aims to analyze the social and legal impacts of bullying on victims and highlight the importance of more effective legal protection in reducing the prevalence of bullying in society.

Domestic homicide cases, especially those resulting from Domestic Violence (DV), are a phenomenon that has a wide impact, both on the surrounding environment and on the fulfillment of victims' rights. This study aims to analyze how the community responds to domestic violence murder cases and to identify victims' rights that are not fulfilled based on applicable legal regulations. Using empirical legal research methods, this study collected data through interviews with the Head of RT Jokolukito and reviewed relevant regulations. The results of the study indicate that the surrounding environment tends to be less concerned about domestic violence cases until they reach a fatal stage, which can be explained through Strain Theory and Cycle of Violence. In addition, it was found that victims did not receive optimal legal protection before the incident, and their rights after the incident were not fulfilled in accordance with the Domestic Violence Law and the Witness and Victim Protection Law. Therefore, this study recommends increasing public awareness, facilitating access to legal assistance for victims, and implementing a more effective restitution mechanism to ensure justice for victims and their families.

This study discusses the effectiveness of digital counseling services as a form of psychological intervention in reducing political anxiety among urban Indonesians in the post-truth era. This era is characterized by the massive spread of information that is often misleading and triggers public uncertainty and unrest, especially before and during political processes such as elections. Using a qualitative approach with case study methods and in-depth interviews, this study explores the experiences of urban individuals who participate in digital counseling services. The results show that digital counseling is able to provide a reflective and supportive space for individuals to understand and manage their emotions and political perceptions in a healthier way. This intervention has been shown to strengthen psychological resilience, reduce levels of political anxiety, and increase media literacy and critical awareness of urban communities towards national political dynamics. These findings recommend the integration of digital mental health services into psycho-political impact mitigation strategies in the digital era.

Beauty products have become a promising business, especially after the COVID-19 pandemic. Various brands have achieved high sales figures, one of which is Skintific products. This study aims to analyze the role of micro-influencers in increasing brand awareness of Skintific products. The study was conducted using a descriptive qualitative approach. Research data was obtained from literature reviews, digital observations, and official publications related to the topic. The results of the study indicate that micro-influencers play a significant role in increasing brand awareness for Skintific products. With a higher engagement rate compared to macro-influencers, micro-influencers are able to build closer and more authentic relationships with their audience, making their recommendations more trustworthy than conventional advertisements. Despite having a smaller number of followers, micro-influencers demonstrate greater effectiveness in creating engaging content such as product reviews, tutorials, and unboxing videos, which increase consumer interest and trust in the product. Research data shows that micro-influencers' engagement rate (5.07%) is higher than that of macro-influencers (3.25%), despite their more limited reach. The success of this marketing strategy is also supported by the use of social media platforms such as Instagram and TikTok, which enable the distribution of interactive visual content and expand brand awareness organically. With increased audience engagement, Skintific has not only succeeded in strengthening brand awareness but also in building product credibility, which ultimately contributes to increased consumer interest and purchasing decisions.

The concept of sustainable living has increasingly influenced daily life, with communities adopting healthy habits, eco-friendly actions, and paperless practices. Lyfe With Less is one community actively promoting sustainability through the #SalingSilang campaign. This study analyzes their communication strategies to encourage sustainable lifestyles via social media. Using a qualitative descriptive method, data were collected through digital searches and observation. Findings reveal that social media functions as both an educational platform and a catalyst for social change. A multi-platform strategy ensures broad information dissemination, while exclusive memberships, such as those on Telegram, support deeper community engagement. Programs like the #SalingSilang Free Market and #BersalingSilang offer sustainable consumption alternatives. In 2024, 1,588 second-hand items were exchanged in Bandung, and 3,305 people participated in events across multiple cities. Innovations such as the Sustainable Journey Passport and subsidized shipping fees for online trades enhance public participation. Through these initiatives, Lyfe With Less has built a communication ecosystem that fosters minimalist and environmentally conscious lifestyles. Their approach effectively reduces overconsumption, raises waste management awareness, and demonstrates how social media can be a powerful tool for promoting sustainability.

This study aims to find the most dominant type of waste that damages the coastal area of ​​Putra Deli Beach, Deli Serdang Regency. Based on field observations and interviews with local people, it was found that inorganic, including plastic, is the type of waste that damages the coastal environment the most. Plastic waste persists such as beverage bottles, plastic bags, styrofoam, and food wrappers which are dominant because they do not decompose quickly. This condition is exacerbated by the low public awareness in maintaining cleanliness and the lack of adequate waste management facilities. The impact is not only visually polluting the environment, but also threatening the marine ecosystem, public health, and reducing the value of local tourism. The results of this study are expected to be the basis for mitigation efforts and improving waste management in coastal areas.

In recent years, perfume sales in Indonesia have been experiencing rapid growth. This potential development has emerged as a result of increasing public awareness of the importance of maintaining personal appearance. Data shows that Indonesians now prefer to buy local or domestic products to maintain their appearance, leading to intense market competition among local perfume brands. This study aims to analyze the influence of content marketing on brand image, electronic word of mouth (e-WOM), and customer engagement, as well as the influence of brand image, electronic word of mouth, and customer engagement on purchase intention in the context of local perfumes in Jakarta. This research uses a quantitative method by collecting data through a Google Form questionnaire distributed to 210 respondents. The criteria for respondents in this study include Jakarta residents aged 17 and above who have used local perfumes and have seen content related to local perfume brands. The study employs structural equation modeling analysis techniques using SPSS 25 and Amos 23 software. The results of this study indicate that content marketing has a positive and significant effect on brand image, electronic word of mouth, and customer engagement. Furthermore, it is also found that brand image, electronic word of mouth, and customer engagement have a positive and significant effect on purchase intention.

This community service program aimed to enhance nutritional awareness and increase milkfish consumption through the innovation of a traditional dish, pepes ikan bandeng, in RT 31, Sebengkok Subdistrict, Tarakan City. Although milkfish is rich in nutrients such as protein, omega-3 fatty acids, vitamins, and minerals, its consumption remains low due to the presence of numerous fine bones. The program adopted a hands-on approach involving community members in every step of the process, including ingredient preparation, cooking, and product distribution. The results demonstrated that pepes ikan bandeng, traditionally seasoned and wrapped in banana leaves, not only offers a unique and appetizing flavor but also retains its nutritional value. This activity successfully educated the community on the benefits of consuming nutritious local fish while preserving traditional culinary heritage as a means of community empowerment.

Coastal environmental pollution is an increasingly complex problem in Indonesia, especially due to uncontrolled waste disposal. This study aims to analyze the impact of waste disposal on the environment in the coastal area of Putra Deli Beach, Deli Serdang Regency. The research approach used is mixed-method with data collection through direct observation, semi-structured interviews, and literature study. The results showed that plastic waste dominates the types of waste found at the research site and is the main cause of marine ecosystem pollution. The impacts include damage to marine biota habitat, decreased tourist attraction, public health problems, and economic losses for local businesses. The lack of waste management facilities and low environmental awareness also exacerbate this condition. Therefore, an integrated waste management strategy based on community and stakeholder collaboration is needed to maintain the sustainability of the coastal environment.

The spread of illegal cosmetics in Indonesia remains a concerning issue, particularly through digital platforms. One of the main contributing factors is the lack of public awareness and understanding regarding the differences between legal and illegal products. To address this challenge, animation-based media was chosen as an effective educational tool. This paper describes the implementation of motion graphic techniques in producing the animated video “Produk Aman, Kulit Nyaman”, which emphasizes the importance of using safe and legally approved skincare products. Motion graphics were selected for their ability to dynamically present visual elements, making the message more accessible to the audience. The editing process is divided into three key stages: material collection, assembly, and testing. Material collection focuses on systematic asset organization; assembly involves animating the assets using Adobe After Effects based on a structured storyline; and testing includes internal evaluation and informal validation by five female high school students as representatives of the target audience. This approach shows that motion graphics are not only effective in conveying educational messages but also contribute creatively to improving consumer literacy.

Ciramahilir Village in Purwakarta Regency faces a serious problem due to the lack of street lighting, which negatively impacts the safety, comfort, and socio-economic activities of the community. This community service program aimed to improve the quality of life for residents by installing solar-powered street lights at strategic locations within the village. The approach used was Participatory Action Research (PAR), involving the community actively in every stage of the program—from problem identification and planning to implementation and evaluation. The results show that the street lighting intervention had a positive impact on residents' sense of security, increased night-time activities, and strengthened collective awareness to maintain public infrastructure. Additionally, technical training and assistance enhanced the community's capacity to sustain the installed systems. This activity also demonstrated that appropriate renewable energy technology can serve as an effective tool for promoting sustainable social change in rural areas.

The rise in Value Added Tax (VAT) from 11% to 12%, which was put into effect in January 2025, has elicited a range of reactions from Indonesian households, particularly those in the urban middle class. This research intends to investigate the effects of the VAT change on consumption habits among this group. Information was gathered through a survey conducted with 400 households in Jakarta, Surabaya, and Bandung utilizing a stratified random sampling technique. A quantitative analysis was performed using multiple linear regression. The findings indicate that while the overall tax burden on basic consumption did not rise significantly due to various mitigating measures, the public's perception of the VAT hike still resulted in a decline in spending—particularly on non-essential items and services. This result underscores the importance of fiscal perception in influencing household consumption patterns. The study suggests that fiscal transparency, public awareness campaigns, and compensatory policies are essential for preserving middle-class purchasing power during initiatives aimed at enhancing national tax revenue.

Murals are positioned as texts that communicate social messages through a combination of visual and symbolic, and act as a medium for environmental advocacy in public spaces. This study discusses the mural design with the theme "The Impact of Vehicle Pollution on Public Health" as a form of visual language analyzed through M.A.K. Halliday's systemic functional linguistic approach, especially in the aspect of the situational context consisting of field, tenor, and mode. This analysis shows that the mural field reflects environmental issues and their impact on public health. The participants in this study include artists as message makers and the wider community as audiences; while the mode relies on strong visual images, symbolic colors, and text elements to strengthen the message. The results of the study reveal that this mural design not only functions as an artistic expression, but also as a means to build effective social awareness through visual strategies. This study emphasizes that understanding the situational context of mural design is very important for interpreting the message conveyed more deeply and critically to society.

Citizens' rights and obligations are the main pillars in building a balanced and just national and state life. In the 1945 Constitution of the Republic of Indonesia, rights and obligations are strictly regulated to ensure the creation of order, welfare, and active participation of citizens in national development. However, in its implementation, there are still inequalities, especially the lack of public awareness of the implementation of obligations, such as obedience to the law, defending the country, and respecting the rights of others. This study aims to examine how the implementation of citizens' rights and obligations takes place and their impact on community, national, and state life. The method used is a literature review with a descriptive qualitative approach. The results of the study indicate that there is a need to strengthen civic education, increase exemplary behavior from the government, and enforce fair law in order to create a balance between rights and obligations according to the mandate of the 1945 Constitution. Collective awareness between the government and citizens is very necessary in order to achieve a democratic and civilized life order. 

Chronic kidney disease (CKD) is a metabolic disorder that is increasingly prevalent among the productive-age population and can significantly impair quality of life, particularly due to its progressive nature and often asymptomatic presentation in the early stages. Routine assessments of kidney function—such as estimated glomerular filtration rate (eGFR) and serum creatinine levels—are essential for the early detection of kidney impairment. The Community Service Program (PKM) conducted in Grogol Village aimed to raise public awareness regarding the importance of early screening for kidney dysfunction. Among the 71 participants involved in the activity, 9 individuals (12.68%) had elevated serum creatinine levels, 4 individuals (5.63%) showed evidence of stage 3a kidney function decline, and 31 individuals (43.66%) were identified with stage 2 kidney function decline. Only 36 participants (50.7%) had normal kidney function. These results underscore the necessity of early detection efforts to prevent the progression of CKD and to promote sustained public awareness on the importance of maintaining kidney and metabolic health.   Keywords: Chronic Kidney Disease, Creatinine, eGFR, Early Detection, Productive Age

The local fashion industry has experienced significant growth alongside the increasing maturity of Indonesia’s digital ecosystem. Aerostreet is one of the local fashion brands that has benefited from the advancement of digital technology. Initially a footwear brand, Aerostreet has expanded its product range to include clothing, jackets, perfumes, and more. This study aims to analyze Aerostreet’s digital marketing strategies in increasing sales. The research employs a descriptive qualitative approach, with data collected from various official databases and popular websites. In addition to statistical publications, this study also examines scientific publications related to the research problem. The findings indicate that Aerostreet has successfully implemented effective digital marketing strategies to boost sales and strengthen its position in Indonesia’s competitive fashion industry. These strategies include the optimal utilization of social media platforms such as Instagram and TikTok, as well as e-commerce platforms like Shopee, Bukalapak, Tokopedia, and Lazada. On Instagram, Aerostreet builds a positive brand image through engaging visual content, active interactions with followers, and collaborations with other brands. Through TikTok, the brand creates creative and trend-relevant content, encouraging user engagement through hashtag campaigns and challenges. Additionally, Aerostreet maximizes e-commerce by showcasing products in detail and leveraging available promotional features. This combination of strategies enables Aerostreet to reach a broad audience, build brand awareness, and drive product sales. Aerostreet’s success highlights the importance of adapting to digital trends and gaining deep insights into consumer behavior in the digital era.