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The competitiveness of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia often faces obstacles due to limited product packaging that fails to adequately reflect product quality, uniqueness, and brand identity. Packaging is not merely a protective container but also a strategic communication tool that influences consumer perceptions, shapes brand image, and supports market expansion. This community service program was carried out at the Banana Chips MSME “Bu Tini” in Semarang, which previously relied on simple plastic packaging without graphic design, brand logo, or product information. The main objective of this program was to assist the MSME in developing both the design and functional aspects of packaging as a strategic effort to strengthen branding, enhance product value, and improve competitiveness. The methodology applied was community-based and participatory, consisting of field observation, focus group discussions, collaborative design with the business owner, and prototype testing of new packaging. The results demonstrate that the redesigned packaging highlights a stronger visual identity through logos, colors, and slogans, while also ensuring practicality, durability, and compliance with food safety standards. Furthermore, the new packaging improved information clarity regarding composition, expiration date, and producer details, which significantly increased consumer trust in hygiene and quality. From a broader perspective, the activity fostered social transformation by raising awareness among the owner and workers about the importance of branding and professional packaging, developing new skills, and positioning the MSME as a role model for similar businesses in the community. This program implies that packaging development is not solely a visual improvement but a strategic branding instrument that can support MSMEs in achieving sustainability and greater competitiveness in local, regional, and potentially digital markets.

The world of education has undergone a major shift as a result of advances in information and communication technology. This study compares conventional and digital learning methods for distance learning (PJJ) across the board, with the aim of finding out what is effective, what is not effective, and how the two methods affect student learning outcomes and experiences. Conventional learning, which relies on direct interaction between teachers and students, emphasizes elements such as giving feedback, easy to do, structured, and routine. It has the advantage of being able to facilitate direct interpersonal communication, provide intensive supervision and guidance, and create a competitive learning environment. However, this method has some limitations, especially in terms of time and space flexibility. It is also not able to meet the learning needs of individuals in large groups. On the other hand, digital learning offers greater flexibility, access to a wide range of educational resources, and increased interactivity through the use of online collaboration tools, e-learning platforms, and video conferencing. The use of technology allows learning content to be presented in a systematic, structured and engaging manner, increasing student motivation and participation. In addition, it allows materials to be tailored to each student's learning style and conditions, and supports collaborative and independent learning. Challenges include the possibility of misuse of technology, limited access in some areas, lack of direct social interaction, and reliance on digital infrastructure and capabilities. The research results indicate that digital learning generally enhances student learning outcomes more significantly compared to conventional learning, especially in terms of distance learning (PJJ). Digital strategies such as structured instructional design, integration of practical experiences, motivational support, and time management have been shown to improve student interaction, understanding, and independence. However, digital and conventional learning methods can complement each other to achieve optimal effectiveness. The application of these strategies not only boosts students' academic performance but also equips them with the essential skills to tackle future challenges. 

The increase in trade tariffs is a serious challenge for Micro, Small, and Medium Enterprises (MSMEs) in maintaining the competitiveness of their products in domestic and international markets. This community service activity aims to provide understanding and practical skills to MSMEs about adaptive and sustainable marketing strategy innovations. Socialization is carried out through workshops and interactive discussions involving MSMEs from various sectors. The material presented includes the use of digital media, increasing product branding, market diversification, and competitive pricing strategies. The activity results show an increase in participants' knowledge in implementing innovative marketing approaches and awareness of the importance of digital transformation in dealing with external pressures such as increasing trade tariffs. Thus, this activity is expected to strengthen MSME resilience and encourage sustainable business growth. This activity also opens up opportunities for further collaboration between academics and MSMEs in developing strategic solutions based on real needs in the field.

The tour guide training is conducted as part of the Community Service program by lecturers from Universitas Terbuka Daerah Samarinda in collaboration with the National Capital Authority (IKN). This training is a key component to enhance the quality of tourism services in Wonosari Village, Sepaku District, Panajam Paser Utara Regency, which has excellent tourism potential and a strategic location as a pillar of IKN development. The main goal of this training is to strengthen the capacity and skills of participants in providing professional and high-standard tourism services. The tour guide training is attended by 25 young tourism enthusiasts from Wonosari Village and surrounding areas. They receive training materials and conduct practical guiding activities, accompanied by trained instructors over a three-day period. Through this training, it is expected to create a satisfying tourism experience for visitors, which in turn will encourage sustainable tourism development in the village.

The tour guide training is conducted as part of the Community Service program by lecturers from Universitas Terbuka Daerah Samarinda in collaboration with the National Capital Authority (IKN). This training is a key component to enhance the quality of tourism services in Wonosari Village, Sepaku District, Panajam Paser Utara Regency, which has excellent tourism potential and a strategic location as a pillar of IKN development. The main goal of this training is to strengthen the capacity and skills of participants in providing professional and high-standard tourism services. The tour guide training is attended by 25 young tourism enthusiasts from Wonosari Village and surrounding areas. They receive training materials and conduct practical guiding activities, accompanied by trained instructors over a three-day period. Through this training, it is expected to create a satisfying tourism experience for visitors, which in turn will encourage sustainable tourism development in the village.

This study aims to develop an effective classroom teaching model using the SQ3R knowledge differentiation method and to test the validity of the product as well as the benefits of the model. The method used in this research is research and development (F&E) that follows the Borg & Gall model consisting of 10 steps, which includes the first trial, corrections based on the trial results, field test, and survey and distribution of the product to support education in schools. In the development stage, the products were tested for validity and effectiveness. The results showed that validation from experts obtained an average score of 9.7 with the category “very valid.” In addition, the 1-1 trial resulted in an average score of 93.63% for the learning model, 102% for the material aspect, 98% for practicality, and 96% for benefits. All aspects were categorized as “very interesting,” “very easy,” and “very useful.” Based on these findings, it can be concluded that the Flipped Classroom learning model with the SQ3R differentiation method is proven effective in improving critical thinking skills of grade IV students in science subjects at SDN Klenang Lor 1. This model is also very feasible to be applied in science learning and has the potential to be adapted and applied to other subjects at the elementary school level.

The application of Virtual Reality (VR) based on the Metaverse in education is an innovation that can enhance the quality of learning by providing a more interactive and immersive learning experience. This article discusses the development of VR-based learning integrated with the Metaverse using the ADDIE model (Analysis, Design, Development, Implementation, Evaluation). Through the stages of analysis, design, development, implementation, and evaluation, VR and Metaverse-based learning can be tailored to students' needs, creating a more flexible and collaborative learning experience. The use of this technology allows students to learn independently or in groups, while improving practical skills and creativity. This study shows that by applying the ADDIE model, VR and Metaverse-based learning can be more effective in increasing student motivation and learning outcomes, addressing the challenges of education in the future.

Handicrafts are an important part of the creative economy sector in Indonesia. The creative economy itself is an activity based on the use of intellectual property to create creativity, which aims to increase skills and income. The formulation of this research is that this research aims to determine the impact of the decrease in selling price on the production interest of artisans in Beleka Village and the factors causing the price decrease. This study uses a qualitative approach with a type of field research, subjects are selected purposively, with data collection techniques through observation and interviews. The validity of the data was tested using source triangulation, while data analysis was carried out through the stages of collection, reduction, presentation, and drawing conclusions. The results of the study show, first, the decline in the price of handicrafts in Beleka Village has a great influence on the enthusiasm and interest of artisans to stop producing. This is due to low selling prices and imbalances with the increase in raw material costs, which ultimately reduces profits. Second, Second, the decline in the price of handicrafts in Beleka Village is caused by several main factors. One of them is competition with bulk products that are cheaper and easily accessible in the market. In addition, changes in consumer tastes who tend to choose modern and practical products also contribute to reducing interest in traditional crafts.

The era of digital transformation demands that the younger generation acquire technology-based entrepreneurship skills, or technopreneurship. However, in the context of Vocational High Schools (SMK), many students still lack understanding and skills in developing structured and applicable business models. This Community Service Program (PKM) was carried out to address this challenge, particularly at SMK Negeri 1 Mengwi, Badung, Bali, by leveraging local potential such as tourism and traditional culinary products. The training program focused on the use of the Business Model Canvas (BMC) as a visual tool for business planning, alongside the introduction of trending technologies such as digital marketing. The activities were implemented in four stages: pre-test, socialization, intensive training, business idea presentation, and post-test evaluation and reflection. A total of 36 students participated in this program. The results of the pre-test and post-test showed an increase in understanding of 53.85% in the aspect of technopreneurship and 58.33% in understanding the elements of the BMC. These findings indicate that practical and visual-based approaches are effective in fostering students’ strategic thinking, collaboration, and creativity in developing business ideas based on local potential and technology. This program also made a measurable and impactful contribution to strengthening vocational students' technopreneurship competencies

Enhancing personal branding is a crucial factor in building students' academic and professional careers. One way to strengthen personal branding is by creating an attractive and professional Curriculum Vitae (CV). This study aims to improve the skills of Universitas Pendidikan Indonesia students in drafting CVs in Indonesian using the digital platform cvmaker.co.id. This activity is designed to provide practical understanding in composing a CV that effectively reflects students' competencies and personalities. The method used is technology-based direct training, involving students in each stage of CV creation, from personal data collection to the final design. The expected outcome is an improvement in the quality of students' CVs, which can enhance their personal branding and increase opportunities in both academic and professional fields.

This research is motivated by the problem of communication in economic transactions in the Aru Islands District, which is recruited by a multi-ethnic community with a variety of regional languages. Although Indonesian has great potential as a national communication tool, its use in local economic activities is still limited, thus hampering the smooth interaction between traders and buyers. This communication inefficiency has an impact on the negotiation process and local economic competitiveness. This study aims to instill the role of Indonesian in facilitating economic transactions, identify barriers to use, and develop strategies to improve Indonesian language skills in the community. The approach used is descriptive qualitative with a phenomenological method. Data were collected through observation, in-depth interviews, and document studies, with informants selected using purposive sampling techniques to obtain data relevant to the local economic context. Expected results include an understanding of the contribution of Indonesian in increasing the effectiveness of transactions, revealing communication challenges, and strategies for improving contextual and applicable language literacy. These findings can provide practical contributions to local governments, educational institutions, and business actors in developing language training programs that support economic activities. From a theoretical perspective, this research enriches the study of the relationship between language and economic development, especially in multilingual areas such as the Aru Islands.

This study aims to explore the strategy of literacy-based learning in Islamic Religious Education (IRE) to enhance students' understanding of Islam. Through a literature review approach, this research analyzes various sources related to the implementation of literacy in IRE teaching and its impact on students' comprehension of Islamic teachings. The findings indicate that literacy-based learning enhances students' critical skills in understanding religious texts and enriches their understanding of Islam in a practical context. Moreover, this strategy plays a key role in character building, fostering moral values, raising social awareness, and improving communication skills. The teacher's role as a facilitator guiding students in developing religious literacy skills is also crucial for the success of this approach. This study aims to contribute to the development of a more relevant and effective IRE teaching model in the digital era.

The main objective of this service activity is to overcome the fundamental problems faced by the Elok Mekar Sari Farmer Group, namely unattractive product packaging design, weak brand identity (branding), and suboptimal financial literacy of members. The urgency of this activity is based on the urgent need to improve the competitiveness of their products in a competitive market, build a strong brand image to attract and maintain customer loyalty, and improve the efficiency of business management to ensure the economic sustainability of the farmer group in the long term. The method applied was interactive training and workshops with a participatory approach, actively involving members, with quantitative impact evaluation using Likert-scale pre-test and post-test questionnaires (N=15) on three focus areas (design, branding, finance). Evaluation results consistently concluded highly statistically significant and practical improvements in understanding, awareness, and perceived capabilities in all areas following the training. The most transformative and striking change was observed in the financial literacy aspect, which had previously been the group's weakest point. Overall, the training proved highly effective in equipping participants with essential practical knowledge and skills, providing a strong foundation for farmer groups to overcome business challenges and increase their sustainability potential going forward

Today's in digital era, graphic design skills have become one of the essential competencies, especially for students of Vocational High Schools (SMK) who are prepared to enter the workforce. However, challenges such as limited access to professional design software and a lack of adequate training often hinder students' creative development. Therefore, this training program is designed to enhance the graphic design skills of students at SMK Tri Sakti Lubuk Pakam by utilizing Canva. Canva was chosen as the main platform due to its ease of use, availability of various creative features, and accessibility in both free and paid versions. This program implements various methods, including theoretical and practical training, interactive workshops, and evaluation of students' design results. The activities will be conducted in stages, starting with an introduction to basic graphic design, exploring Canva features, and then applying them in creating various design works such as posters, promotional materials, and digital content. It is expected that through this training, students will improve their graphic design skills, making them more prepared to face the creative industry or develop their own business. Additionally, this program also aims to enhance the competitiveness of SMK Tri Sakti Lubuk Pakam graduates in the workforce and foster an innovative and creative culture among students.

This community service activity is motivated by the rapid development of deep learning and artificial intelligence (AI) which has penetrated various aspects of life. Prasetiya Mandiri Polytechnic held a workshop "Deep Learning for Smart Solutions: Workshop on the Use of AI Applications for Daily Life" to increase AI literacy among students and lecturers. The method of implementing this activity includes the preparation of workshop materials, the implementation of presentation sessions, discussions, and practical exercises, as well as evaluation through questionnaires and observations. The results of the activity showed high enthusiasm of participants and increased understanding of the basic concepts of deep learning and AI applications. The interpretation of the questionnaire data showed a high level of participant satisfaction, with an average score of 4.5 on a scale of 5. The results of the participants' practical exercises also demonstrated their ability to apply AI concepts to create simple applications. This activity succeeded in achieving its goal of improving participants' digital skills and encouraging the application of AI in learning and research at Prasetiya Mandiri Polytechnic. In conclusion, this workshop is effective in improving AI literacy and providing practical experience to participants, and has the potential to be further developed by adding more intensive and diverse practice sessions

This study investigates the use of Problem-Based Learning (PBL) with YouTube media to enhance listening skills and motivation among junior high school students. Conducted at SMP Negeri 3 Gresik, the research employs a mixed-methods approach, combining quantitative and qualitative data. The pre-experimental design assessed students' listening skills before and after a four-week intervention, while questionnaires captured their motivation levels. The findings reveal a significant improvement in students' listening comprehension, as evidenced by an increase in mean test scores from 48.00 in the pre-test to 79.33 in the post-test, with a p-value of 0.000 indicating statistical significance. Additionally, motivation levels improved, with students expressing heightened engagement and interest in the learning process. The integration of authentic and dynamic YouTube content within the PBL framework fostered a more interactive and engaging learning environment, addressing common challenges such as limited motivation and anxiety. The study concludes that the combination of PBL and YouTube media is an effective instructional strategy for enhancing listening skills and motivation in English as a Foreign Language (EFL) contexts. It offers practical insights for educators seeking innovative approaches to language instruction and underscores the importance of integrating technology into active learning methodologies.  

Many students find it difficult to connect abstract mathematical concepts with real-world applications, leading to limited problem-solving and modeling skills. This study aimed to develop a real-world problem-based mathematics module designed to enhance students’ mathematical modeling abilities. Using a Research and Development (R&D) approach with the 4D model Define, Design, Develop, and Disseminate the research involved secondary school students enrolled in mathematics classes. The Define stage identified learning difficulties and needs, while the Design and Develop stages focused on creating, validating, and refining a contextual mathematics module based on expert feedback. Quantitative data were collected through expert validation sheets, mathematical modeling tests, and student response questionnaires. The results demonstrated that the developed module achieved a high level of content and design validity, confirming its appropriateness for classroom use. Student responses indicated strong practicality and engagement during implementation. The effectiveness analysis showed a 28% improvement in mathematical modeling skills after the intervention, as evidenced by increased post-test scores and positive student feedback. Compared to traditional textbook-based instruction, the module proved more effective in fostering conceptual understanding, analytical reasoning, and real-world application of mathematics. In conclusion, the developed real-world problem-based module successfully bridges the gap between theoretical mathematics and authentic contexts, providing an innovative framework to cultivate modeling competence and critical thinking among students.

This study explores the implementation of Computational Thinking (CT) in physics learning to enhance students' analytical and logical reasoning. Using an experimental approach with a problem-solving model, the research involved students enrolled in physics courses, divided into experimental and control groups. The experimental group engaged in simulation-based and algorithmic problem-solving tasks, while the control group received conventional instruction. The research focused on assessing improvements in logical reasoning through pre- and post-tests. Data analysis was conducted quantitatively, comparing the pre-test and post-test results of both groups. Findings revealed that the experimental group showed a significant 31% improvement in logical reasoning skills, while the control group demonstrated a modest 5.8% improvement. This indicates that CT-based activities, such as simulations and algorithmic tasks, are more effective in enhancing students' analytical and problem-solving abilities compared to traditional methods. The study highlights the importance of integrating CT into physics education, as it promotes deeper cognitive engagement, critical thinking, and practical problem-solving skills. These findings suggest that CT strategies can be a powerful tool in improving students' reasoning abilities and better preparing them for complex scientific and real-world challenges.

The development of digital technology has brought significant changes to learning practices at various levels of education. This situation requires prospective teachers to have technology-based pedagogical competencies to be able to create innovative and interactive learning. Canva and Google Classroom are digital platforms that can be utilized as learning support media because they are easily accessible and have features relevant to educational needs. This article aims to describe the implementation and results of training on the use of Canva and Google Classroom for prospective teachers at STAIN Mandailing Natal. This activity uses a participatory training approach by actively involving prospective teachers. The training was carried out through interactive lectures, demonstrations, hands-on practice, and ongoing mentoring. The material covered technology-based interactive learning, the use of Canva as an educational visual medium, and the use of Google Classroom for digital classroom management. Participants were guided to produce digital teaching materials and virtual classes independently, accompanied by mentoring in overcoming technical and pedagogical obstacles. Evaluation was carried out through active observation, assessment of practical results, and reflection on the training experience. The results of the activity showed an increase in participants' understanding and skills in designing visual learning media and managing digital classrooms effectively. This training made a positive contribution in developing prospective teachers who are adaptive to technological developments and able to implement interactive learning according to the demands of 21st-century education.

Scientific writing is an important competency that must be mastered by students, especially in writing a thesis as a requirement for graduation at the undergraduate level. One of the problems often encountered is the weak ability of students to manage references and compile citations in accordance with academic rules. This condition has the potential to reduce the quality of scientific work and violate the principle of academic integrity. Therefore, this community service activity aims to improve students' understanding and skills in reference management through socialization of the use of the Zotero application. This activity was carried out at the Syekh Al-Hasan Ahmad Addary State Islamic University in Padangsidimpuan, involving 45 students as participants. The methods used were socialization and training, which included the delivery of conceptual material on scientific writing and citations, as well as practical assistance in using the Zotero application. The results of the activity showed that students gained a better understanding of the importance of reference management and were able to recognize the use of Zotero as a tool to systematically compile citations and bibliographies. The output of the activity was a Zotero usage guide document that can be used as a supporting reference in writing scientific papers. This activity contributes to improving students' academic and digital literacy and supports efforts to prevent plagiarism in the university environment.