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Ading Rahman Sukmara; Aka Bonanza; Ferey Herman

Journal Economic Excellence Ibnu Sina 2024 STIKes Ibnu Sina Ajibarang

The problems faced in this study include (1) How does the quality of customer relationship management affect the loyalty of Kopontren Fat-Hiyyah members? (2) How does consumer satisfaction affect the loyalty of Kopontren Fat-Hiyyah members? (3) How do the quality of customer relationship management and consumer satisfaction affect the loyalty of Kopontren Fat-Hiyyah members? This study aims to study, find out, and analyze (1) The effect of the quality of customer relationship management on the loyalty of Kopontren Fat-Hiyyah members. (2) The effect of consumer satisfaction on the loyalty of Kopontren Fat-Hiyyah members. (3) The effect of the quality of customer relationship management and consumer satisfaction on the loyalty of Kopontren Fat-Hiyyah members. The method used in this study is an explanatory survey, while the technical data analysis, namely validity test, reliability test, descriptive statistics, Inductive Statistical Analysis (Inferential) with Multiple Regression. The results of the study inform that (1) Customer relationship management has a positive and significant effect on membership loyalty. This means that if customer relationship management is improved, membership loyalty will also increase. (2) Member satisfaction has a positive and significant effect on membership loyalty. This means that if member satisfaction is increased, membership loyalty will also increase. (3) Customer relationship management and member satisfaction have a positive and significant effect on membership loyalty. This means that if customer relationship management and member satisfaction are increased, membership loyalty will also increase.

Juni Trimo Legowo; Jumaidin Jumaidin

Jurnal Visi Manajemen 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This study aims to analyze the role of the menu and food services in attracting customers at Arsa Coffee & Library, a coffee shop that also functions as a reading space. The research adopts a qualitative approach, utilizing in-depth interviews with customers and management, as well as direct observation of the service process and the menu variety offered. The findings show that unique and high-quality menu options, along with friendly and efficient service, play a significant role in attracting customers to visit this coffee shop. Furthermore, a comfortable atmosphere and food services tailored to customer preferences enhance the overall experience, which in turn strengthens customer loyalty. The study concludes that an innovative menu and optimal service are crucial factors in improving customer appeal and satisfaction at Arsa Coffee & Library.

Annisa Maudi Syafitri; Dira Ernawati

Demand for additional electric power increases as electricity demand increases, but the process is often hampered by obstacles in the operational workflow. The main objective of this research is to analyze operational risks in kWh addition services using the Root Cause Analysis (RCA) method using the 5 Why technique and fishbone diagram. The RCA method equipped with a fishbone diagram will produce a mapping of the causes of operational risk obstacles in the PT XYZ kWh addition service in a structured manner. In the process, the author identifies and analyzes the various risks faced, and proposes improvements aimed at improving service quality. Based on the results of the research analysis, there are two operational risks related to kWh addition, namely: the migration process of postpaid kWh meters to prepaid meters and the use of electricity by customers who exceed the contracted power. The conclusion shows that most of the operational risks come from customer behavior. Proposed improvements include increasing the frequency of inspections, proactive planning for power additions, and transparency of information to customers. The results of this report are expected to make a positive contribution to operational risk management at PT XYZ and improve customer satisfaction.

Subaeti Subaeti; Kamaludin Kamaludin; Fachruzzaman Fachruzzaman; Husaini Husaini

International Journal of Entrepreneurship and Management 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to examine the influence of BUMDes personnel performance on financial KPIs, with non-financial KPIs serving as a mediator. The sample for this research consists of BUMDes in Bengkulu Province, with a total of 60 observations. The data used is primary data collected through questionnaires. The independent variable is BUMDes personnel performance, which is measured using four indicators: work quality, quantity of work, timeliness of work, and work effectiveness. The mediating variable is the non-financial KPI, measured by three indicators: customer satisfaction metrics, the ratio of repeat customers to new customers, and market share. The dependent variable in this research is the financial KPI, which is measured using three indicators: Gross Profit Margin, Net Profit Margin, and Current Assets. The results prove that: (1) BUMDes personnel performance has a positive and significant effect on financial KPIs; (2) BUMDes personnel performance has a positive and significant effect on non-financial KPIs; (3) financial KPIs have a positive and significant effect on financial KPIs; and (4) non-financial KPIs fully mediate the influence of BUMDes personnel performance on financial KPIs. The findings of this research strengthen stewardship theory and the balanced scorecard approach. Therefore, it is hoped that the follow-up to the results of this research will provide important insights for BUMDes managers in Bengkulu Province in designing strategies to improve organizational performance.

Cindy Rohadatul ‘Aisy Jannah; Hanik Amaria; Nik Haryanti

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This research method uses qualitative research, researchers use Purposive Sampling sampling. Data Collection Techniques using interviews, documentation, observation. Data Validity Testing Techniques using source triangulation and data analysis techniques using several stages (Sugiyono, 2020): organizing data, grouping based on categories, themes, and answer patterns, testing assumptions or problems that exist against data, looking for alternative explanations for data and writing research results. The formulation of the problem in this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The purpose of this study is how is the marketing strategy in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency and what factors support and hinder the implementation of marketing strategies in increasing visitor satisfaction of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The results of this study are that the Kendedes swimming pool uses a 4 P marketing mix (Product, Price, Place & Promotion). Consumer satisfaction is the conformity of expectations that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel that the facilities and infrastructure and services from the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are in accordance with the expectations of customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. Then the factor of interest in reuse, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency feel satisfied so they want to come back to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The next factor is the willingness to recommend, that customers and visitors to the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency provide information and share experiences with others so that other people are also interested in visiting the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency. The supporting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are social media because it is free of charge and of course used by many people. The inhibiting factors for the promotion of the Kendedes swimming pool in Sragi Village, Talun District, Blitar Regency are limited to using only social media and not doing other more effective forms of promotion.Send feedback,Side panels,History,Saved

Irdham Hawari; Purwatiningsih Purwatiningsih; Ratih Setyo Rini

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

This research in marketing management aims to determine the effect of product quality and price on consumer satisfaction for East Jakarta Honda motorbikes from April to June due to the decline in sales of Hodna motorbikes on consumer satisfaction in 2022. The aim of this research is to determine product quality and price on Honda motorbike consumer satisfaction in East Jakarta and to study marketing management techniques. This type of research is quantitative research, the sampling technique is Cluster Sampling which was obtained by 60 respondents which was carried out in the East Jakarta District, totaling 10 sub-districts. The data collection method used was distributing questionnaires. In this research, the SPSS version 25 program was used. The results of the research on the influence of product quality and price on customer satisfaction for Honda motorbikes showed results that had a very positive influence on partial and simultaneous results. Which means increasing product quality and product prices. So the results are very significant, the T test is 0.044 > 0.5 and the F test is 1.041 > F is 2.00, the more satisfaction Honda motorbike customers increase, the more sales they make to customers.

Yunita Primasanti; Erna Indriastiningsih; Darsini Darsini

International Journal of Educational Research 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

BRT Trans Jateng is a government mode of transportation that cannot be separated from the principle of good and quality public services for customers with disabilities. The aim of this research is to measure the effectiveness of Trans Jateng BRT services for customers with disabilities, especially in the city of Surakarta. The design of this research is to use the Fuzzy SERVQUAL method to measure the level of satisfaction of disabled customers with BRT Trans Jateng services. The sampling technique used was purposive sampling using 30 samples of disabled customers in the city of Surakarta. Here it can be seen that all of the five dimensions measured require improvement. Improvements are carried out based on the priority of the largest gap value. From the results of data processing, the first rank is the tangible dimension with a gap value of -2.0167, then the second rank is the empathy dimension with a gap value of -1.9583, the third rank is the responsiveness dimension with a gap value of -1.95, in the fourth rank is the assurance dimension with a gap value of -1.92, and the fifth rank of the reliability dimension with a gap value of -1.89

Dieo Alfiky Ananda; Yani Maulita; Suci Ramadani

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Beauty clinics are currently a primary need for women and men. This is proven by the increasing number of beauty clinics that are expanding in Binjai City. This makes consumers have to be more selective in choosing a beauty clinic so they don't have to waste a lot of time and money. Beauty Clinics are included in service businesses that aim to provide satisfaction for customers or consumers. With the emergence of various types of Beauty Clinics, competition between one Beauty Clinic and another has become increasingly fierce, thus encouraging each Beauty Clinic to try to improve the quality of its products and services.

Mariatul Qoftia; Novera Martilova

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The aim of this research is to determine "the influence of deposit fees (ujrah) and service quality on gold pawn customer satisfaction at the Bukittinggi Syariah Pegadaian". This investigation uses quantitative methodology, specifically an associative approach. The sample size is determined by the size of the population; because the number of individuals in the population was less than 100, the entire sample was used. Primary data was collected from respondents through distributing questionnaires. Meanwhile, multiple linear regression, classical assumption testing, and hypothesis testing were used to analyze the data. The results of hypothesis testing show that gold pawn customer satisfaction at sharia pawnshops is influenced simultaneously by the variables of service quality and deposit fees (ujrah). This is supported by a significant value of 0.025 <0.05. With a value of 0.042 <0.05, the service quality variable has a partially significant effect on consumer satisfaction with gold pawning at sharia pawnshops. With a significance level of 0.020 <0.05, the deposit cost variable (ujrah) has a significant effect on consumer satisfaction with gold pawning at sharia pawnshops. Based on the findings of this research, it can be concluded that service quality and deposit fees (ujrah) influence consumer satisfaction with gold pawning at sharia pawnshops by 10.9%. The remaining 89.1% is caused by foreign variables.

Cici Pramida; Sandra Dewi

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

This article is entitled Analysis of the Implementation of Customer Relationship Management in Increasing Customer Loyalty at the LKMS-A Gapoktan Panampuang Prima Cooperative. Matters relating to behavior towards customers, how to serve customers, and all matters relating to customer behavior are part of Customer Relationship Management. In this study, the research used is field research which is descriptive qualitative in nature by collecting data through observation, interviews and documentation. Qualitative research is carried out to build knowledge through understanding and discovery. The results of this research, the implementation of Customer Relationship Management at LKMS-A Gapoktan Panampuang Prima is CRM designed to utilize information technology by developing a continuous relationship with customers by maximizing four dimensions, namely planning, People, Process. , Technology. Which can be seen in the LKMS-A Gapoktan Panampuang Prima which has maximized these four dimensions. Meanwhile, the obstacle faced by the LKMS-A cooperative is the difficulty in increasing the number of customers due to the large number of competing institutions nearby. However, these obstacles can be overcome by improving service quality, increasing trust, increasing satisfaction, and building a better company image.    

Andre Adrian; Rusmin Saragih; Magdalena Simanjuntak

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

Wood is the main element that determines the quality of a furniture product or other wooden crafts. Furniture was originally a wood carving craft industry, so that the furniture products produced emphasize the artistic aspect (carvings). The lack of knowledge of furniture companies and laypeople in this industry results in difficulties in determining the decision to choose wood to be used as a material for good and quality furniture crafts. Determining the quality of wood for furniture crafts needs to be strengthened by the increasing needs of the furniture industry. This industry has a high demand for quality wood raw materials to produce durable and aesthetic furniture products. Therefore, determining the quality of wood is crucial in ensuring the success of production and customer satisfaction..    

Ayu Rizkia Hutagaol; Dewi Manda Anggraini

Transformasi: Journal of Economics and Business Management 2024 Universitas 17 Agustus 1945 Semarang

Experiential marketing's importance and This study is primarily driven by a desire to understand how Bank Sumut KCP Syariah's corporate image impacts customer satisfaction in Rantauprapat, North Sumatra. The research strategy used in this study is a quantitative correlational approach. The term "purposeful sampling" describes one method of collecting samples. Respondents to the survey serve as the primary data collectors for this investigation. Data analysis nowadays makes use of a variety of tools, including multiple linear regression analysis, classical assumption testing, and hypothesis testing. This study aims to examine the relationship between experiential marketing, corporate image, and customer happiness at North Sumatra's Bank Sumut KCP Syariah Rantauprapat. The following outcomes were derived from the SPSS 26 5% significance level test. (1) Experiential marketing has a positive and substantial impact on customer satisfaction. The findings of the determination coefficient test and the regression coefficient both corroborate this, demonstrating that experience marketing contributes 0.401, or 40.1%, to consumer satisfaction with multipurpose motorbike finance. A significance level of (0.000 < 0.05) is used. The impact of corporate image on customer satisfaction is positively and significantly correlated with 0.401 or 40.1% of customer satisfaction, as shown by the coefficient of determination test, with a significance level of (0.003 < 0.05) and a regression coefficient of 0.389. (3) The positive F_count value of 27.740 demonstrates that experiential marketing and corporate image surpass the F_table value of 3.11 at a significance threshold of 0.000 < 0.05. Coefficient of determination values of 0.401, or 40.1%, further demonstrate that experiential marketing and corporate image variables are substantial results determinants. Other factors account for 59.9% of the total, with multipurpose motorbike financing making up 40.1%.

Vicky Fatur Rahman; Agus Abdurrahman

Jurnal Bisnis Kreatif dan Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

The purpose of this study is to evaluate (1) the impact of product quality on customer satisfaction, (2) the contribution of service quality to customer satisfaction, and (3) the effect of price on customer satisfaction. This study uses a quantitative approach with participants consisting of customers who have made purchases and visited Sido Mulyo Building Store in Yogyakarta, totaling 90 selected respondents based on the calculation by Hair et al. (2010). Data were analyzed using multiple linear regression with the IBM SPSS Statistic 22 analysis tool. The findings of this study indicate that (1) product quality has a positive and significant contribution to customer satisfaction at Sido Mulyo Building Store Yogyakarta, (2) service quality also has a meaningful and significant impact on customer satisfaction at Sido Mulyo Building Store Yogyakarta, and (3) price has a positive and significant effect on customer satisfaction at Sido Mulyo Building Store Yogyakarta.

Helen Chrystina Putri; Vonny Tiara Narundana

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

With car production increasing every year, the automotive industry has grown rapidly in the modern era. This growth has also led to the development of ancillary service sectors such as auto repair shops, auto shows, sales of vehicle accessories and components, and carwash services. Car wash services, in particular, have become very necessary in this day and age, especially for those who cannot and have limited time to wash their own vehicles at home. As a business in the service sector, it is important to implement effective promotional plans and provide optimal service quality to customers to ensure their satisfaction with the services provided. This research aims to evaluate the effect of promotional strategies and service quality on the satisfaction of HJG Carwash users in Punggur District, Central Lampung, either partially or simultaneously. From a population of 242 people, the research sample was taken from 151 respondents. The research method applied is multiple regression analysis with the IBM SPSS Statistics application. The results prove that promotional strategies do not have a positive impact on user satisfaction, while service quality has a positive impact partially on HJG Carwash user satisfaction. However, simultaneously, the two variables together have a positive and significant impact on HJG Carwash user satisfaction. In this study, 29.5% of the variation in customer satisfaction can be explained by the model used, while the remaining 0.705 cannot be described in this research.

Febri Rahmah; Sutono Sutono

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to determine the quality of Bank Syariah Indonesia (BSI Mobile) mobile banking services in providing customer satisfaction at Bank Syariah Indonesia KCP Diponegoro 2 Surabaya. The research method uses a quantitative approach. The population in this research is all BSI KCP Diponegoro 2 Surabaya customers. Meanwhile, the sample in this research is some BSI KCP Diponegoro 2 Surabaya customers who use the BSI Mobile application. Considering the large population so that the exact number cannot be known and the limited time in conducting research, this research uses the Lemeshow formula with a maximum estimate of 7% and an error rate of 5% as a guideline in finding the number of samples used. So through this technique a sample of 100 respondents was obtained. Data was collected through distributing questionnaires using incidental sampling technique. The data analysis process uses simple linear regression, hypothesis testing, and coefficient of determination. The research results show that the quality of BSI Mobile services has an influence on customer satisfaction. The influence between the independent variable and the dependent variable is 79.2%, while 20.8% is influenced by other factors not included in this research. This research can help increase customer satisfaction in using the BSI Mobile application. 

Royhan Ali Hasyim Hutapea; Mustafa Kamal Rokan; Rahmat Daim Harahap

JUREKSI (Journal of Islamic Economics and Finance) 2024 STIKes Ibnu Sina Ajibarang

This study aims to examine and analyze how and to what extent advertising, price and customer satisfaction affect the sales of MSMEs in the Medan printing sector. The research method used in this study is a quantitative method with a descriptive approach. The data used is primary data collected from respondents and SMEs. The target of this survey is printing in the city of Medan, and the target survey is data of 50 respondents. This study uses the SPSS 20.0 test device for classical hypothesis testing, multiple regression analysis, and hypothesis testing. Based on the results of the hypothesis test or t-test, it can be shown that: Promotion will partially have a significant positive impact on the sales of MSMEs in the printing sector in the city of Medan. Prices have a significant positive impact on the sales of MSMEs in the Medan printing sector. Customer satisfaction has a significant positive impact on MSME sales in the Medan printing sector. And the results of the F test show that the quality of advertising, price and service have a significant positive effect on the sales of MSMEs in the printing sector in Medan city. Together, the results of this test show that the variables of promotion, price, and service quality contribute 74.4% to the sales variable. Price and service quality have a significant positive effect on the sales of Medan printing MSMEs. Together, the results of this test show that the variables of promotion, price, and service quality contribute 74.4% to the sales variable. Price and service quality have a significant positive effect on the sales of Medan printing MSMEs. Together, the results of this test show that the variables of promotion, price, and service quality contribute 74.4% to the sales variable.

Siti Dalsidah; Bilgah Bilgah

Global Leadership Organizational Research in Management 2024 STIKes Ibnu Sina Ajibarang

Employee performance is a good work success that has been achieved by employees through the activities that have been carried out. High performance indicates that employees successfully achieve the desired results, both in terms of quantity and quality of their work. It can be seen in increased productivity, service quality, customer satisfaction, and overall business results. This study aims to identify and analyze the effect of work discipline and work motivation on employee performance at PT Iss Indonesia. The research method used in this study is a quantitative method with a survey approach. Data was collected through questionnaires distributed to 68 employees at PT Iss Indonesia. The data analysis technique used is multiple linear regression analysis to determine the extent to which work discipline and work motivation affect employee performance. The results of this study indicate that work discipline has a significant effect of 0.812 or 81.2%, meaning that work discipline has a strong influence on employee performance. Motivation also has a significant effect of 0.832 or 83.2%, meaning that work motivation has a strong influence on employee performance. Simultaneously there is a positive and significant influence between work discipline and work motivation on employee performance at PT Iss Indonesia with a value of 87.5% and the remaining 12.5% is influenced by other factors.    

Wilia Octadina; Bambang Satriawan; Muammar Khaddafi

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the direct and indirect effect of trust, service quality, price on customer loyalty through customer satisfaction at JNE  Tanjung Pinang Branch. This type of research uses quantitative research methods with primary and secondary data sources. This research was conducted at JNE Tanjung Pinang Branch, Tanjung Pinang, Riau Islands. This research started from March 2023 to August 2023. Based on the results of JNE transaction data for Tanjungpinang City, the population taken is consumers from the corporate and social commerce types who trust the delivery of goods/files from companies or agencies with JNE. The population is 146 from both corporate and social commerce types who have collaborated with JNE Tanjung Pinang. In this study, data collection was carried out using the census method in which the entire population was taken as a sample. By using the census method, this study aims to obtain accurate and representative data from the entire existing population. This step will make it easier for researchers to analyze and describe the characteristics and events that occur in the population, Based on the provisions, the number of samples that meet the criteria from JNE users in the corporate and social community categories is 118 respondents. This research uses Smart-Pls as a data processing tool. The results of the study show that all variables have a direct and indirect effect on variables Z and Y.    

Khollilu Rohman; Sumaryanto Sumaryanto; Retno Susanti

Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this study was to determine the effect of the significance of word of mouth and product quality on customer satisfaction with price as a moderating variable on Omah Wedangan customers in Mojosongo Surakarta. Quantitative research type. The data sources used are primary data and secondary data. The sampling technique in this study used purposive sampling technique, which is a sampling determination technique with certain considerations. The number of samples used in this study was 100 respondents. The instrument testing technique used validity and reliability tests, classical assumption tests consisting of multicollinearity tests, autocorrelation tests, heteroscedasticity tests and normality tests. The data analysis technique used in this study was descriptive analysis, multiple linear regression analysis with moderating variables, t-test, F-test, and R2 test and moderation test. The results of this study indicate that the t-test obtained a ρ-value (significance) = 0.003 <0.05, meaning that word of mouth has a significant effect on Y (customer satisfaction). The ρ-value (significance) = 0.000 <0.05 means that product quality has a significant effect on Y (customer satisfaction. The ρ-value (significance) = 0.000 <0.05 means that price has a significant effect on Y (customer satisfaction). The F test shows an F count value of 207.158 with a significance value (p.value) of 0.000 <0.05, meaning that the model is right in predicting the effect of X1 (word of mouth), X2 (product quality) and Z (price) on Y (customer satisfaction). The results of the determination coefficient test (adjusted R Square) are 0.862, meaning that the amount of contribution of the influence of the independent variables X1 (word of mouth), X2 (product quality) and Z (price) is 86.2%. The rest (100% - 86.2%) = 13.8% is explained by other variables outside the model, such as location, service, comfort and cleanliness. Test results moderation 1 (b) is negative, meaning that price weakens the influence of word of mouth on customer satisfaction. The significance value (p-value) of the interaction X1Z (moderation 1) = 0.071 > 0.05 is obtained, meaning that price does not moderate the influence of word of mouth on customer satisfaction. Moderation 2 (b) is negative, meaning that price weakens the influence of product quality on customer satisfaction. The significance value (p-value) of the interaction X2Z (moderation 2) = 0.003 < 0.05 is obtained, accepted, meaning that price moderates the influence of product quality on customer satisfaction at Omah Wedangan in Mojosong Surakarta.

Astri Putri Maharani; Nova Anggrainie

Jurnal Penelitian Manajemen dan Inovasi Riset 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The coffee industry in Indonesia is growing rapidly, especially in Jakarta, which is the center of the economy in Indonesia. This tight competition forces Kopi Janji Jiwa to pay more attention to factors that impact consumer satisfaction in order to maintain and increase market share. This study examines the impact of green products, customer experience, and store atmosphere on consumer satisfaction through purchasing decisions at Kopi Janji Jiwa in Jakarta and uses a quantitative method with primary data obtained from 175 respondents who live in Jakarta and have purchased and consumed Kopi Janji Jiwa products. The sampling method was carried out using non-probability sampling and purposive sampling techniques, and using the Hair formula. The research findings show that all independent variables impact consumer satisfaction and all independent variables also influence purchasing decisions. On the other hand, all independent variables influence consumer satisfaction through purchasing decisions as intervening variables at Kopi Janji Jiwa in Jakarta.