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This research aims to describe the implementation of digital transformation in marketing strategies among micro, small, and medium enterprises (MSMEs) in the culinary sector, using Nomnom Kitchen in Bandarlampung City as a case study. Employing a qualitative approach with data collection techniques including interviews, observations, and documentation, the research explores the firsthand experiences of business actors in transitioning from conventional to digital marketing. The findings reveal that MSME actors face complex dynamics throughout the digitalization process, involving internal challenges such as limited human resources and digital content management, as well as external opportunities like expanded market reach. Digital transformation emerges as a strategic tool that enhances promotional efficiency, strengthens customer engagement, and fosters a business model that is more responsive to technological advances. The study highlights the importance of digital training and the enhancement of entrepreneurial capacity to optimize the digital potential of MSMEs.

One form of implementation of the Tri Dharma of Higher Education is industrial visit activities for the application of science, including industrial visits at the international level. This industrial visit was conducted at JJ Ardon Transport, located in Goes City, Zeeland, The Netherlands. This article aims to analyze the benefits and impacts on the enrichment of management knowledge and corporate management strategies at the global level applied to the companies visited. The methods used include direct observation, in-depth interviews, and documentation of operational practices in the company. The results of the discussion show that management practices, implementation of business strategies and modern technology have been implemented by JJ Ardon Transport and can be a reference for the management of similar companies in Indonesia. This article also provides recommendations for the implementation of the results of the visit in the development of higher education curricula and strengthening international collaboration.

This study aims to analyze the marketing strategy implemented by Bika Ambon Nasywa, a traditional cake producer located in Sunggal Deli Serdang, Medan City, North Sumatra. A qualitative descriptive approach was used in this study, with data collection techniques through in-depth interviews, observations, and documentation analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to identify internal and external factors that influence the marketing of Bika Ambon Nasywa products. The results of the study indicate that the main strength of the product lies in its distinctive taste and the quality of the raw materials used, while weaknesses include limited product and packaging innovation. Opportunities that can be utilized include increasing consumer interest in traditional culinary and the development of information technology for digital marketing. Threats faced include competition with similar products and changes in consumer preferences. Based on this analysis, it is recommended that Bika Ambon Nasywa increase product innovation, improve packaging design, and utilize digital platforms such as social media for promotion in order to expand market share and increase sales.

The aimed of this research was to analyzing the problems and income of fish farming businesses in Loa Kulu District, Kutai Kartanegara Regency. This study used qualitative descriptive analysis methods and income analysis. The results of the study showed that the problems faced by fish farmers in Loa Kulu District, Kutai Kartanegara Regency related to fish farming (tilapia fish breeding and enlargement) were the problem of uncertain water quality in the Mahakam River, flooding in fish seed cultivation ponds, and lack of information on disease control in cultivation activities and complaints about slow fish growth in several cultivation locations. The amount of income from 19 fish farmers who carried out seed farming businesses was in the interval of IDR 48,131,090.48 / year to IDR 767,232,756.71 / year with an average of IDR 260,778,413.40 / year per respondent or IDR 21,731,534.45 / month per respondent. The amount of income from 23 fish farmers who run fish farming businesses is in the interval of IDR 81,245,257.14/year to IDR 2,908,679,785.71/year with an average of IDR 1,153,670,371.64/year per respondent or IDR 96,139,197.64/month per respondent.

This study aims to analyze the role of competitive human resources (HR) as a determinant of business success and development at the Sumber Berkat Abadi Maumere Cooperative. The method used was descriptive qualitative through interviews, observations, and document review. The results indicate that the implementation of competitive HR is carried out through development, training, performance management, and vision-mission-based strategies. The main factors supporting competitiveness are competence, education, motivation, discipline, innovation, communication, work ethic, work environment, and leadership. Indicators of success are evident in the expansion of branches to several regions and high public trust. Obstacles identified include the lack of a written performance appraisal system and limited technology-based training. This study concludes that competitive HR is the key to the cooperative's progress.

This study is motivated by the phenomenon that many micro and small business actors are trapped in easy online loans but pay high interest. In addition, in the business they own, product pricing is oriented towards general conditions so that labor costs are rarely taken into account. As a result, they often make mistakes in measuring business productivity which ultimately leads to business decline. The problems that are often faced are more in financial management due to low financial literacy, lack of experience in finance and lifestyle. This study aims to test and analyze the influence of financial literacy, financial experience and lifestyle on the financial management behavior of MSE’s actors. Data were obtained from questionnaires to 100 respondents which were processed using multiple linear regression analysis. The results of the study stated that financial literacy, financial experience have a positive and significant effect on financial management behavior while lifestyle does not have a significant effect on financial management behavior.

Industri peternakan memiliki kontribusi penting dalam mendukung perekonomian nasional serta penyediaan protein hewani. Kambing merupakan salah satu komoditas ternak potensial yang banyak dibudidayakan masyarakat pedesaan, termasuk di Desa Besowo, Kecamatan Kepung, Kabupaten Kediri. Namun, keterbatasan sarana, pengetahuan teknis, dan pola pemeliharaan tradisional masih menjadi kendala dalam meningkatkan kinerja peternak kambing. Penelitian ini bertujuan untuk menganalisis pengaruh modal sosial terhadap kinerja peternak kambing. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan teknik analisis regresi untuk mengukur hubungan antara variabel modal sosial (norma, jaringan, kepercayaan, dan hubungan timbal balik) dengan kinerja peternak. Hasil penelitian menunjukkan bahwa modal sosial peternak kambing di Desa Besowo relatif baik, tercermin dari adanya praktik titip ternak, penggunaan fasilitas bersama, hingga kegiatan kelompok ternak. Kinerja peternak cenderung masih tradisional, dengan pola pemeliharaan dan pemberian pakan bergantung pada kondisi alam serta usaha ternak yang dijalankan sebagai profesi sampingan. Analisis regresi menghasilkan nilai koefisien determinasi (R²) sebesar 53,7%, yang mengindikasikan bahwa modal sosial berpengaruh signifikan terhadap kinerja peternak kambing. Hal ini menegaskan bahwa penguatan modal sosial dapat membantu mengatasi keterbatasan teknis dan sarana prasarana, sekaligus meningkatkan keberlanjutan usaha peternakan kambing.

The development of digital technology encourages traditional culinary business actors to adapt to e-commerce services in order to expand market reach and improve service efficiency. This study aims to analyze the digital innovation implemented by the Soto Banjar business in Sawojajar, Malang City, in facing challenges and opportunities in the digital era. Using a descriptive qualitative approach with a case study method, data was collected through interviews, observations, and documentation. The results of the study show that the integration of digital platforms such as GrabFood, ShopeeFood, Instagram, and WhatsApp has a positive impact on the effectiveness of promotions, ordering systems, and product distribution. Service innovations such as pre-order systems and attractive packaging help strengthen product image and increase customer satisfaction. Despite facing challenges such as digital promotion costs and spikes in demand, digital transformation has proven to be able to increase the competitiveness and sustainability of this traditional culinary business.

Rice is the main source of income for rural communities in Bojonegoro Regency and is one of the main food commodities that is a priority in agricultural economic development both at the national and regional levels, especially Bojonegoro Regency. The Bojonegoro Regency area is crossed by the Bengawan Solo River which is one of the sources of air for rice plants. The purpose of this study was to determine the production and income of rice farming in the Bengawan Solo Hilir Watershed, Bojonegoro Regency. The sample used was 30 farmers taken purposively who had land around the Bengawan Solo Hilir Watershed. The analysis method used was the Cobb Douglas production function method and farm income analysis. The results showed that rice farming in Bojonegoro Regency was profitable. This can be seen from the farm income of Rp. 760,586,000.00. Rice farm income is the difference between revenue and total costs used, which are Rp. 969,050,000 and Rp. 208,464,000, respectively. The production factors used in the model are land, labor, and fertilizer production factors. The production factor that has a significant influence is the land production factor which has a calculated t value of 6.305 which is greater than the t table value of 2.405 at a 95% confidence level.

The study focuses on analyzing business strategies to enhance sales in 24-hour coffee shops (warkop24h) in Indonesia, considering their unique challenges and opportunities. Conducted through supportive activities in Karangasih Village, Bekasi, the research employs various methodologies including surveys, discussions, and practical tutorials aimed at providing comprehensive reviews and innovative strategies. Key findings indicate that these coffee shops need to improve promotional efforts and address supply chain issues, particularly with essential ingredients like ice, to bolster customer satisfaction. By developing unique menu offerings and leveraging digital marketing, these businesses can capture the attention of the younger demographic, particularly Gen Z, who view warkop as social and creative spaces. The study concludes that implementing strategic adaptations in response to market trends and customer preferences can significantly bolster the viability and growth of coffee shop businesses in competitive environments. This research highlights the critical role of micro, small, and medium enterprises (UMKM) in contributing to the broader economic framework of Indonesia.

The purpose of this community service program is to improve the technical skills of residents of Roworejo Village, Grabag, Purworejo, in the field of motorbike washing and car detailing. Improving technical skills to wash motorbikes and detail vehicles according to professional standards and the application of technology that supports business sustainability through a water recycling system is the main focus of the activity. This activity is carried out by providing theoretical training on basic vehicle detailing techniques, as well as direct practice such as washing, body care, polishing, and the use of detailing tools. Participants are also educated on how to use and maintain a water recycling system when running a business. The results of the activity showed that 78% of participants succeeded in applying the principles of environmentally friendly technology in business practices. In addition, 85% of participants were able to master the basic techniques of washing motorbikes and detailing vehicles according to training standards. It is hoped that this activity will help sustainable village economic development and open up new skills-based business opportunities.

This paper aims to overcome the problem of manual financial recording that is still commonly used by MSMEs, which often causes data loss and inefficiency in financial management. To answer this challenge, researchers developed a mobile-based financial recording application using Flutter and a number of available supporting packages. This application is designed to be able to record and store income and expenditure data directly on the user's mobile device, making it easier for MSMEs to monitor their financial condition in real time. The development was carried out using a waterfall model approach, which includes the stages of analysis, design, implementation, and testing. To test the functional performance of the application, the Black Box testing method is used to assess the accuracy and reliability of the features without looking at the internal code structure. The test results show that all features can function as they should and the application is considered effective in supporting digital MSME financial recording.

Kampung 4 Village has great potential in developing home-based culinary businesses as a strategy to increase family economic independence. One promising business opportunity is Tuna Balado Rice Bowl, a practical food product that combines tuna as the main ingredient with the distinctive flavor of balado. This product has broad market prospects because it is easy to produce, has high nutritional value, and is in line with the trend of fast food that is in demand by various groups. In addition, this business can be run with relatively affordable capital and has broad marketing potential through digital strategies such as social media and delivery services. Seeing these opportunities, the Tuna Balado Rice Bowl business can be an alternative home-based business that is competitive, able to increase family income, and contribute to strengthening the local economy in a sustainable manner.

This study aims to analyze internal and external factors that influence the development strategy of tempeh agroindustry business and formulate a strategy for developing tempeh agroindustry business in Matahoalu Village in Konawe Regency. The method used in this study is the survey method, the case of Pak Iyon's tempeh business in Matahoalu Village. The strengths and weaknesses factor has a total score of 4.27. Because the total score is above 2.5, it means that it identifies a strong internal position. The opportunities and threats factor has a total score of 1.75 because the total score is close to 2.0, it means that it identifies that the business responds to existing opportunities in an extraordinary way and avoids threats to the development of the tempeh agroindustry. The tempeh agroindustry is in the Growth Quadrant where the quadrant is a very profitable situation in that it has opportunities and strengths, so that it can take advantage of existing opportunities, the strategy that must be applied in this condition is to support an aggressive growth policy (Growth Oriented Strategy).

his research aims to analyze the influence of Good Corporate Governance (GCG) on financial distress in State-Owned Enterprises (SOEs) listed on the Indonesia Stock Exchange during the COVID-19 pandemic. GCG is measured through the variables of Independent Commissioners, Board of Directors, and Audit Committee. The data is analyzed using descriptive statistical methods and the Wilcoxon Signed Rank Test. The results of the research indicate that Independent Commissioners, Board of Directors, and Audit Committee have a significant effect on financial distress in SOEs during the research period. This suggests that the implementation of good GCG principles can help reduce the risk of financial distress in SOEs in Indonesia. or formula.

This study aims to analyze the development strategy of the Jeanete business, located in Maumere City, Jl. Kesehatan No. 3, Lorong Masuk SDK Yos Sudarso, through a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis approach. The research employed a descriptive qualitative method using field observations, in-depth interviews with business owners, and documentation as data collection techniques. SWOT analysis was applied to identify internal and external factors influencing the growth of fashion thrift businesses. The findings indicate that the business strengths include affordable product prices, good-quality secondhand clothing, and increasing consumer interest in thrift fashion products. The identified weaknesses consist of limited business capital, unstable product supply, and inadequate utilization of digital marketing. Opportunities arise from the growing public awareness of sustainable lifestyles, rapid digital technology development, and the increasing popularity of thrift fashion among younger generations. Meanwhile, threats include intensifying competition, rapidly changing fashion trends, and fluctuations in product supply costs. Based on the SWOT matrix analysis, the recommended strategies involve strengthening digital marketing activities, improving customer service quality, diversifying products, expanding supplier networks, and implementing sustainability-oriented business practices. The study concludes that fashion thrift businesses have significant potential to grow while contributing to textile waste reduction and promoting sustainable fashion practices in Maumere City.

The background of this reseacrh is that there is a significate in the use of the internet lately that UMKM (Usaha Mikro Kecil dan Menengah) must be aware of, the impact of whisch is urgency of digital marketing as a solution to marketing media anxiety in supporting the promotion of sales of goods. This stigma strengthens the marketing carried out by UMKM actorst to be advanced and important to implement. Among them is the emergence of the use of social chat, E-businnes, social media, E-commerce, and so forth. The purpose of this research is so identify the use of capcin and jus 89 UMKM after applying digital marketing. This research method uses qualitative methods with a case study approach. Data collection techniques obtained through documentation, interviews, and observation. Meanwhile, checking the validity of the data is based on triangulation of techniques and sources. This data analysis here is applying Milles and Huberman’s data analysis. As for the results of this study, data was obtained that the effect of digital marketing on the income of UMKM capcin and jus 89 in Kediri City was significate, which was known from the increase in sales and high consumer interest.

This study aims to determine the effect of the Discovery Learning model assisted by E-LKPD on students' physics learning outcomes. The research was conducted at SMA Negeri 1 Percut Sei Tuan. This type of research is a quasi-experimental design with a pretest-posttest control group design. The sampling technique used in this study was cluster random sampling, consisting of an experimental class and a control class, each with 36 students. The solution to address the research problem was to apply the Discovery Learning model assisted by E-LKPD in the experimental class and conventional learning in the control class. The subjects of this study were students in classes X-3 and X-4. The instrument used was a learning test in the form of 15 multiple-choice questions. Before the different treatments were applied, a pretest was conducted, resulting in an average pretest score of 48.1 for the experimental class and 45.6 for the control class. Normality and homogeneity tests on the pretest data indicated that both classes' data were normally distributed and homogeneous. The two-tailed t-test resulted in a value of tcount < ttabel = = 0.97 < 1.994, which means H0 was accepted, indicating that the initial critical thinking ability of the experimental and control classes was the same. After the different treatments, a posttest was conducted for both classes, which resulted in an average posttest score of 76.5 for the experimental class and 63.5 for the control class. Normality and homogeneity tests on the posttest data showed that both classes' data were normally distributed and homogeneous. The one-tailed t-test resulted in tcount < ttabel = = 4.860 > 1.666, so the alternative hypothesis (Ha) was accepted. It can be concluded that the use of Discovery Learning assisted by E-LKPD has a significant effect on students' learning outcomes on the topic of work and energy in class X at SMA Negeri 1 Percut Sei Tuan.

Desa Sumberwaru, Kecamatan Banyuputih, Kabupaten Situbondo, masuk kedalam pengelolaan Taman Nasional Baluran. Profesi mayoritas masyarakat adalah nelayan sedangkan hasil tangkapan ikannya masih di jual dalam bentuk segar di pasar maupun langsung dikirim ke Bali. Penjualan ikan dalam bentuk segar memiliki beberapa kekurangan diantaranya harga jual yang rendah, ikan cepat rusak dan membutuhkan penyimpanan dingin. Solusi yang ditawarkan adalah pembuatan kerupuk ikan dari hasil tangkapan nelayan. Metode yang digunakan adalah penyuluhan, praktek pembuatan kerupuk ikan, serta pendampingan usaha. Kegiatan ini dilakukan mulai bulan Mei sampai dengan Desember 2022 di, Desa Sumberwaru dengan melibatkan anggota PKK berjumlah 30 orang. Hasil produksi krupuk ikan laut yang dihasilkan menjadi salah satu produk pangan unggulan desa, sehingga mempunyai nilai jual yang lebih tinggi. Kegiatan berbasis pemberdayaan perempuan mengharapkan PKK berpartisipasi dalam pembangunan desa dan memenuhi kebutuhan ekonomi secara mandiri. 

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