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Dzaky Assrof; San Ahdi

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

WB Kitchen is a culinary business located in Batusangkar, West Sumatra. WB Kitchen has 3 subsidiaries, namely WB Cake, WB Rendang, and WB Catering.WB itself is taken from the initials of Mrs. Rahmiwati Bur's nickname, namely "Wati Bur" as the owner. WB kitchen and other subsidiaries still do not have an optimal logo or visual identity, making it difficult to be remembered and recognized by the target audience.  This design uses the Design Thinking method with an approach through empathy as the first step, then supported by the SWOT analysis method, namely, Strenght, Weakness, Opportunity and threath. The design of visual brand architecture is done to optimize and give characteristics to WB Kitchen. Therefore, a visual identity guid line book was made as the main media and supported by other supporting media such as Greeting Cards, Aprons, Posters, Chef Shirts, Polo Shirts, Cake Packaging and so on.    

Alfarabi Helpendi; Eko Purnomo

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

The solar system is one of the materials from natural science lessons taught in elementary school. However, many students have difficulty understanding and memorizing material about the solar system because of the many different characteristics of each planet. This happens because of the limited learning media provided by the teacher when introducing parts of the solar system.  The delivery of material to students must be with a fun method so that students are not easily bored and easy to understand every side of learning. games have great potential in educating children about the solar system, of course, using games that are fun and fun will be more effective for children to absorb all the information contained in the games they play. The design of this game uses the Design Thimgking method, so it can be concluded that this design is a problem originating from a sense of empathy, the need for a solution to an existing problem, then continue to test for improvement. Then the game is created as the main media, then accompanied by other supporting media such as Posters, X-Banners, Game Cards, Stickers, Keychain, and Pins.

Satrianto Alpisa; Defrizal Saputra

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Villa kayu putih one of the villa that locate at Jorong Galagah Alahan Panjang, Lembah Gumanti Sub District, Solok Regency. Villa Kayu Putih do not have a catalog yet as a promotion and information media, thus making the customer having a hard time to obtain the information about facilities and service of Villa Kayu Putih. So the author decided to designing promotional media that is informative, communicative, useful and interesting to market the products to be offered. The design method used is the glass box method with SWOT analysis techniques. This design uses a simple concept where this style will make the information to be conveyed look clear and simple so it is easy to understand. The main media designed is e-catalog which will provide information about Villa Kayu Putih's products, facilities and services, also accompanied by other supporting media such as printed catalogs, Instagram content, posters, x-banners, stickers, t-shirts, business cards , and key chains.

Muhammad Hanif Syofwan; Eko Purnomo

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Teenagers, especially in West Sumatra, do not know about kerambit as a traditional weapon originating from West Sumatra. Even though the kerambit itself was used by the US army as a military weapon, its origins were not really known by the West Sumatran teenagers themselves. This is the result of teenagers' lack of curiosity about history and a lack of media that can attract their attention. The aim of designing this 2D animation is to foster teenagers' interest in studying history with new media and provide education about kerambit and its history through 2D animation media by utilizing social media as promotional media. The method used in this design is the 4D method, which consists of define, design, develop and disseminate. Using the 5W+1H data analysis method. This design produces main media in the form of 2D animated videos, and supporting media in the form of t-shirts, printed posters, stickers, social media content, Acrylic stands, and x-banners.

Predianto Predianto; Nurul Iman; Azid Syukroni

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Learning knows no time and space. Every movement or action in order to achieve a certain goal, then it can be said to be learning. To achieve this goal, a person needs a device or media as a support in the process of obtaining the expected information. Radio is one of the information media that can be enjoyed by all listeners to achieve certain goals. Such a purpose is to learn about the religion of Islam. On this occasion, researchers have the aim of researching one of the radios in Ponorogo, precisely is the Gema Surya FM radio. Researchers want to research the implementation of Da'wah Optimization Through Radio (Analysis of the Subuh Lecture Program of Radio Gema Surya Fm Ponorogo (RGS fm). The objectives of this study are 1) To find out what the Fajr Lecture program at RGS FM Ponorogo is, 2) To find out how the Fajr Lecture program at RGS FM Ponorogo, 3) To find out the supporting and inhibiting factors in the production and broadcasting process of the Fajr Lecture program at RGS FM Ponorogo.The approach to this research is a qualitative approach, with a type of case study research. Data collection techniques through interviews, observation and documentation. Data analysis uses data reduction, data presentation and data inference.The results showed that the Fajr Lecture Program is a daily program that airs from 05.00 to 05.30 WIB. The program has a monologue da'wah program format. Da'wah material at the RGS FM Fajr Lecture was delivered by speakers who were competent in their fields, On Islamic holidays, Fajr Lecture broadcast selected material according to the situation that was happening. The supporting elements in the Fajr Lecture program are supported by advanced technological tools with a wider reach through internet streaming, which is an easy solution for the production process of the Fajr Lecture program. Until now, Kuliah Subuh is a program that is in demand by listeners because of its prime time so that this program continues to air. While the factors that hinder this program are resource persons. The resource person when unable to attend will change the format by using the lecture recording.

Muhammad Wahyudi; Arius Medi

ARDHI : Jurnal Pengabdian Dalam Negri 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This study employs promotional videos as a strategic tool for shaping personal and corporate identity. Focused on Agen46 BNI, the design objective is to create a compelling promotional medium leveraging the musical drama concept to heighten public awareness and educate the audience on the benefits of Agen46 BNI. Utilizing the 4-D method (Define, Design, Develop, Disseminate), and employing the 5W+1H data analysis method, the design process ensures alignment with specific campaign needs. The resulting promotional video for Agen46 BNI in the Padang Region takes the form of a musical drama, progressing through creative stages of pre-production, production, and post-production. The primary outcome is a promotional video, serving as the main media. To amplify its impact, supporting media such as t-shirts, calendars, posters, notebooks, QRIS stands, and X-banners. This strategy aims to not only enhance public awareness but also educate the audience on the distinct benefits of Agen46 BNI, establishing a comprehensive and engaging promotional campaign.

Muhammad Alif Nurza; San Ahdi

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Nagari Tuo Pariangan is a tourist village in Indonesia which is one of the supporting factors and drivers of the welfare of the people who live in it and is also a solution to accelerate village development which can have a positive effect in the form of improving the quality of the environment and the preservation of the culture contained therein. The purpose of this design is to produce a Destination Branding design for Nagari Tuo Pariangan as the oldest village in Minangkabau in order to optimize awareness and visitor interaction in Nagari Tuo Pariangan. The method used in this design is the 4D method, which consists of Define, Design, Develop, and Disseminate. By using the SWOT data analysis method. This branding design will produce the main media in the form of Brand Guidline Book, and supporting media in the form of DL Envelope, letterhead, business card, landyard, id card, Brochure, Instagram feed, Infographic, Wayfinding System, Signage, Billboard, Expo Booth, banner, Merchandise, Totebag, T-shirt, and umbrella.

Nur Hafizha; Dini Faisal

Misterius: Publikasi Ilmu Seni dan Desain Komunikasi Visual 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The purpose of designing the Wrapped by Gea Website is to create a media that is more informative, effective in promotion and increases consumer trust and also to reach a wider market but also makes it easier for owners to convey information on marketed goods to prospective buyers and provide an attractive website page display. The Glass Box method is the method used in this study where this method always tries to determine the facts and the factual causes or reasons that underlie the design of the Wrapped By Gea website. In the process of data analysis in the design of the Wrapped By Gea website using 5W + 1H analysis which aims to determine and solve the problems encountered and find solutions to these problems. In the process of designing the user experience website, observations have been made on the habits and desires of the users, as well as the results of observations and studies are compiled and made with a simple layout that is easy to understand. The design that is made produces a main media for web design Wrapped by Gea. This web design is designed in a simple way with a simple, good, and easy to understand layout and flow, so that users do not find it difficult when running the website. In addition to the main media for the Wrapped by Gea web design, a supporting media was also created to support the main media, namely Promotional Videos, Social Media, Paper Bags, Stickers, X-Banners, Posters, and Lanyards.

Sylvia Vianty Ranita; Khairun Nisa Lestari; Rita Handayani

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Kasindir Village is one of the villages in Jorlang Hataran District, Kabupaten Simalungun, Sumatera Utara. Kasindir Village is a village that carries out agricultural, livestock, and trade activities. Kasindir Village has great potential for developing MSMEs in the village. The development of MSMEs is considered capable of realizing a sustainable economy and supporting local governments in the Sustainable Development Goals (SDG's) program, especially in poverty and hunger eradication programs, sustainable economic growth, and employment. Community service implementers in Kasindir Village observed that MSME actors still require understanding and knowledge on utilizing information technology to advance their businesses. This includes packaging attractive products, providing the latest innovations, and promoting on social media to expand their market. MSME strategy development is able to realize the spirit of the SDGs. In this activity, the methods used to carry out community service activities are socialization and observation methods. Some of the problems faced by creative MSMEs in Kasindir Village include limited capital, raw materials, the use of very simple production equipment, and limited marketing media. Therefore, various parties, both government and private, need to provide support through sustainable business development programs.

Ozi Saputra; Jupriani Jupriani

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

promotional videos are used as a procces of forming a personal image or a place. The aim of this design is to produce a promotional media that is able to increase the number of tourists significantly, as well as provide information about various tourist attractions located in Kecamatan Kapur IX sub-district in the form of videos. The design method used is the 4-D method which has stages of definition, design, development, deployment. The data analis method uses SWOT to obtain the necessary data according to design needs. This promotional video for ecotourism in Kecamatan Kapur IX subdistrict goes through a creative program with pre-production, production and post-production stages. Results of designing a promotional videos as the main media for conveying information related to ecotourism in the Kecamatan Kapur IX sub-district so that is easy to understand and easy to access. Thispromotional videos also has other supporting media sucht as t-shirt, tote bags, stickers, posters, key chains and banner.  

M.Luqvi Wahyudi; Defrizal Saputra

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

The increasing spread of Barbershop has led to competition in similar businesses where business owners are certainly required to be able to implement effective marketing strategies, one of which is by utilizing platforms that are often used today such as Instagram, Facebook, Tiktok and others. The method of designing the promotion of Barageh Cuts Barbershop located in Padang City uses the glass box method. Data collection in designing promotional videos uses observation and interview methods accompanied by documentation as data support. The data obtained during data collection was analyzed using the 5W+1H method. This promotional design aims to overcome these problems with the main media output is a promotional video with a cinematic video concept using a storyline so that the video does not only contain advertising offers or promotions, but also has moral and educational values. Supporting media used are member cards, posters, x-banners, aprons, t-shirts, totebags, mugs, and stickers. The feasibility test of promotional videos that have been carried out through several respondents received positive responses. The design of this promotional video is expected to help Barbershop Barageh Cuts in improving marketing strategies and ready to compete with similar businesses.

Yani Trullya; Aditya Hanum Widarsa

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

Ethereal is a band that plays post black metal music in the city of Padang. However, the lack of introduction in the form of visual media to the Ethereal band causes few underground music lovers to know the identity of the Ethereal band. This design is carried out in order to increase the existence of the post black metal genre in Padang city and optimize and provide consistency to the introduction of the Ethereal band's identity so that it can be better known and remembered by the target audience. This design uses the Design Thingking method, so it can be concluded that in this design a problem is sourced to an empathy, the need for solutions to existing problems, then keep testing for improvement. Therefore, a manual book was made as the main media to introduce the Ethereal band to the target audience. By using data analysis called SWOT (strenghts, weaknesses, opportunities, threats). and supported by various supporting media on the visual branding of the Ethereal band in the form of: Digital Catalog, Poster, Ticket, T-shirt, Tumblr, Emblem, and Sticker Pack.

Amanda Cindy Aisyah; Fauzan Aulia

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

Alingbao is a food and beverage business in the city of Padang. The concept of cultural acculturation combines the traditional food of a race, namely Minangkabau and Chinese. This design aims to optimize the function and structure of Alingbao packaging, maximize the shape and visuals of the packaging so that information and brand awareness of the product is conveyed to consumers and potential consumers. This design uses the 4D method which consists of Define, Design, Develop and Disseminate with the development results in the form of pop-ups. The analysis method used is SWOT analysis (strengths, weaknesses, opportunities, threats). The main media in this design are three packages consisting of primary and secondary packaging. The supporting media for this design are social media, menu price lists, cups, hanging banners, aprons and tape. The main and supporting media in the design have also gone through a feasibility test in the form of a prototype. Meanwhile, the feasibility test indicators themselves consist of packaging layout, packaging visual elements, structure, function and packaging materials. This aims to ensure that the packaging is suitable and suitable for use.

Bella Anggraini; Aida Efendi; Mutia Azzahra; Wismanto Wismanto

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Summary Persuasive communication skills are very important for teachers. This research proposes a convincing communication model for learning fardhu prayer practice material in early childhood. This type of research is a case study using a qualitative approach. Data collection techniques use observation, interviews and documentation. Technical Data analysis uses the Spradiley model by conducting domain analysis. The results of the research show that the persuasive communication model is very useful for teachers in learning material on the practice of fadhu prayers for early childhood. To support persuasive communication, teachers need to master the material on fardu prayers according to Tarzi Muhammadiyah, an interesting learning strategy,supporting learning conditions, and supporting keys. Through this research, information was also obtained that audio-visual learning media that applies fardu prayer practices according to the Sunnah is needed to support the persuasive communication model implemented by teachers.

Ayasi Alhajami; Muhammad Andra Nurramadhan; Muhammad Denis Irwinsyah; Ati Kusmawati

Concept: Journal of Social Humanities and Education 2024 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Information Technology (IT) is the study, design, development and support, especially of software. With increasingly advanced developments, the rapid progress of information technology has presented a new world that allows interaction to take place quickly and instantly, one of which is via the internet. The presence of the internet influences almost all interaction patterns, including interaction patterns between counselors and their clients. The development of this technology provides various conveniences in types of humanitarian services, including the counseling service process. Guidance and counseling services should be directed at how to equip digital generation students with superior characters who utilize information and communication technology, so that they can lead students towards a bright future. The media used in counseling are computers and audio-visual devices. The role of technology can be very useful in supporting the Guidance and Counseling Teacher service process so that it is more effective, efficient, creative, varied and innovative in finding the latest information in the service process. The advantage of using a website in counseling services is that it opens up opportunities for providing counseling services without time limits, because it can be done wherever and whenever needed.

Bobby Dewantoro; Moh. Farid Hidayat; Talita Karisma Syaharani; Anggita Dana Salsa Bila; Rheiza Marell Anugerah

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This journal aims to analyze the business market for social media management services and its impact on the growth of MSMEs (Micro, Small and Medium Enterprises). In this digital era, the use of social media has become a key element in marketing strategies, especially for MSMEs who are trying to achieve their targets. This journal conducted an in-depth review of social media management strategies offered by service providers to MSMEs. This research includes market analysis, seeking an in-depth understanding of MSME needs, and evaluating the extent to which social media management services businesses can meet expectations and improve MSME marketing performance. Through interviews, surveys and market data analysis, this journal provides a comprehensive view of market dynamics and the impact of social media management strategies on MSME targets. It is hoped that the results of this research will provide valuable insights for service providers and MSMEs to improve their collaboration in the digital realm, while strengthening the role of social media as an effective tool in supporting the growth of small and medium scale businesses

Saeful Fachri; Muhammad Fauzi; Willy Nurhayadi; Urfanul Aulia

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

Marketing digitalization is something that cannot be avoided by MSMEs to improve their business performance. The obstacles faced by MSME players in the supporting cities of Banten Province, namely Serang and Cilegon, where they still have not utilized access to digital media in their business activities, namely because they still have business ideas that are carried out only to meet the needs of the local community or around them, they still do not master marketing methods with digital media. Such as.Whatsapp, Instagram, Facebook, or other marketplaces. The aim of implementing PKM is that it is hoped that MSME actors can apply various training materials and continue and develop marketing through digital media, including digital market platforms, namely those developed by the government and the private sector.

Putra, I Putu Satria Udyana; Asana, I Made Dwi Putra; Santika, Putu Praba; Atmaja, Ketut Jaya; Putu Wirayudi Aditama +2 more

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

The province of Bali, Indonesia, as a tropical destination with abundant natural resources, exhibits a serious focus on the agriculture and livestock sectors. The Simantri program, as a local government innovation, aims to accelerate the adoption of agricultural technology in rural communities. Bio gas, as a renewable energy alternative, emerges as a crucial solution amid the challenges posed by unsustainable fossil fuels. The Simantri Farmers Group in Br. Sandakan, Sulangai Village, faces challenges in introducing their bio gas products to the community. In the Community Service activity, a documentary video was created as an effective informational medium, successfully introducing, enhancing understanding, and raising awareness about the use of bio gas among the community. The video not only promoted the product but also strengthened the role of Simantri in village development and tourism potential. The success of this activity reaffirms that utilizing video-based informational media is an effective step in introducing innovations, enhancing understanding, and supporting the well-being of the local community.

Devy Amalia Nur Fitriah; Sungkowo Edy Mulyono

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2024 International Forum of Researchers and Lecturers

The aim of this research is to describe the implementation of program management and determine the supporting and inhibiting factors for equality education pursuing package C at PKBM Setia Budi, Pati Regency. The research method used was qualitative descriptive research with participants: 1 PKBM Chair, 2 PKBM staff, 2 Pursue Package C tutors, 2 learning residents. Data collection techniques use observation, interviews and documentation. Data validity techniques use source triangulation and technical triangulation. Data was analyzed through the stages of data collection, data reduction, data presentation, as well as conclusions and verification. The results of the research show that the management process of the equality education program pursuing package C at PKBM Setia Budi, Pati Regency is carried out through the stages of planning, organizing, implementing, monitoring and evaluating. Planning in management includes program planning and implementation plans. Organization in management includes the division of tasks and roles of each administrator. Implementation in management includes the learning process and infrastructure. Supervision in management includes internal supervision and external supervision. Evaluation in management includes program evaluation and learning evaluation. Supporting factors include the community's need for equal education which is still high and there is support from the government and society. Meanwhile, inhibiting factors include low levels of student attendance, limited budgets, and inadequate infrastructure. The conclusion from this research is that the implementation process for managing the equality education program pursuing package C includes planning, organizing, implementing, monitoring and evaluating. The researcher's suggestion is that the learning media used can be made more innovative and varied so that students are more motivated to attend learning.

Ridho Nugroho; Edy Sulistiyo; Rina Harimurti; M. Syariffuddien Zuhrie

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2024 Asosiasi Riset Ilmu Teknik Indonesia

The absence of student textbooks in the new Creative and Entrepreneurial Project subjects in accordance with the current Merdeka Curriculum causes students to be less familiar with Creative and Entrepreneurial Project material. Therefore, researchers developed an Augmented Reality-Based Creative and Entrepreneurial Project Teaching Book. The research conducted is a type of research and development (research and development). The product development model uses the ADDIE model which consists of Analyze, Design, Development, Implementation, and Evaluation. The development of textbooks uses augmented reality as a supporting media in textbooks. This research design adapts the One Group Pretest Posttest Design, with data collection techniques using questionnaires, observations, and tests. The research subjects involved 28 students of class XI Audio Video Engineering 2 at SMK Negeri 1 Kediri and validators consisting of two lecturers in the Electrical Engineering Education Study Program, and one teacher teaching Creative Projects and Entrepreneurship subjects at SMK Negeri 1 Kediri. The results showed that the level of validity of the textbook in terms of expert assessment was 91% with very valid criteria. The level of practicality of the book in terms of students' responses was 93% with very practical criteria. Learning outcomes with multiple choice tests showed an average pretest score of 64.64, while the average posttest score was 88.04. Based on the Wilcoxon test which shows the difference or increase in pretest and posttest scores has a significance value of 0.000. The significance value of the calculated results thus falls in the H0 rejection area because the significance value of 0.00 <0.05, in other words that the pretest and posttest scores have a significant difference or increase. Based on the calculation and analysis of student learning outcomes data, it can be concluded that the Augmented Reality-Based Creative and Entrepreneurial Project Teaching Book developed is effective in improving student learning outcomes.