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In the rapid development of social media, the role of influencers in marketing on social media is increasingly important in shaping consumer behavior, including purchasing intentions. The aim of this research is to determine the influence of influencer credibility and brand-influencer suitability on purchase intentions via Electronic Word-of-Mouth (eWOM) as a mediating variable in the context of marketing on social media, especially Instagram. This research uses a quantitative method using primary data obtained through distributing questionnaires to 145 respondents who come from the Jabodetabek area and know about the skincare brand Somethinc and the beauty influencer, Tasya Faraysa, on the Instagram platform. Data analysis was carried out using Structural Equation Modeling (SEM) to evaluate the level of significance and relationship between various variables. The research results show that influencer credibility and brand-influencer fit have a positive influence on eWOM, which in turn influences consumer purchase intentions. The managerial implications of these findings emphasize the importance of considering brand-influencer credibility and suitability in marketing strategies on social media, as well as exploiting the potential of eWOM as a mediator to increase consumer purchase intentions. From the research results obtained, researchers suggest involving a wider sample and a variety of influencers and brands to generalize the findings, as well as deepen understanding of the influence mechanisms of influencers and eWOM on consumer purchase intentions.

Consumer behaviour in modern businesses has been greatly altered by technological advancements, leading to the use of digital marketing strategies and social media. These strategies allow businesses to interact with customers, build personalised relationships, and conduct more effective product promotions. Digital marketing and celebrity endorsements are increasingly used in purchasing decisions in Indonesia, especially in the fashion industry. The purpose of this research is to study how celebrity endorsement and digital advertising influence the decision of Surakarta City consumers to buy Erigo products. For this study, quantitative methods were used, data were collected through questionnaires distributed to 150 consumers of Erigo products in Surakarta City. Structural Equation Modeling (SEM) data analysis with the Partial Least Square (PLS) approach was used. The results showed that celebrity endorsement and digital marketing have a significant positive effect on consumer decisions to buy Erigo products in Surakarta city. The limitation of this research is that it is quantitative in nature and does not thoroughly study how consumers perceive the influence of digital marketing and celebrity endorsements culturally and psychologically. This research can provide broader insights into consumer behavior.

The purpose of this study was to examine the effects of leadership style and work stress on turnover intention. A quantitative approach was employed, with the research focusing on a causal, or cause-and-effect, relationship. Data were collected through surveys using questionnaires distributed to participants selected as the study's subjects. Causal research aims to identify the cause-and-effect relationships between variables, specifically the independent and dependent variables. This study utilized a saturated sampling technique, where the entire population—comprising 35 employees—was included in the sample. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was conducted using the Smart PLS 3.2.9 software. The study's findings revealed that leadership style directly influences turnover intention, while work stress does not significantly impact turnover intention.

This study investigates the influence of organizational innovation on management strategy in the education sector, focusing on the mediating role of strategic change. Quantitative data were collected through a structured survey (Cronbach’s Alpha > 0.7) and analyzed using Structural Equation Modeling (SEM) with a sequential explanatory mixed-methods approach. Key relationships were identified: organizational innovation significantly impacts management strategy (β = 0.45, p < 0.01), while strategic change mediates this relationship (β = 0.30, p < 0.01). Qualitative data from semi-structured interviews with 20 educational leaders revealed three critical themes: strategic alignment with institutional goals, the importance of participative leadership, and barriers such as resource constraints and bureaucratic inertia. These findings highlight the necessity of integrating innovation with strategic change to optimize management practices. The study contributes to literature by validating the dynamic capabilities framework in the education sector and addressing gaps related to the operationalization of innovation. Practical implications include fostering participative leadership, aligning innovation with institutional objectives, and streamlining resources to support transformative strategies. Policymakers and educational leaders are advised to implement context-sensitive frameworks to sustain innovation and enhance institutional adaptability.

Military personnel performance is a crucial factor in achieving operational effectiveness, especially at the TNI AL IV Batam Main Base. Although adaptability and dual positions have been shown to have a significant effect on personnel performance, there is a knowledge gap regarding how superior support can moderate the relationship. This study aims to analyze the effect of adaptability on personnel performance, with superior support as a moderating variable, which is a new aspect and has not been widely studied in the military context. A quantitative approach was used in this study, using the Structural Equation Modeling (SEM) method through AMOS software. Data were obtained from 30 respondents who were military personnel at the TNI AL IV Batam Main Base. The results showed that adaptability and dual positions had a positive and significant effect on personnel performance. In addition, superior support was shown to moderate the relationship between adaptability and dual positions with performance, strengthening the influence of both factors. The model used in this study also showed good fit, so it can be relied on to explain the relationship between variables. These findings fill the gap in previous research and emphasize the importance of developing adaptability, effective dual-job management, and superior support in order to improve the performance of military personnel in a dynamic and challenging work environment

This study examinesthe factors influencing tax compliance among Generation Z in Solo Raya, Indonesia, with a particular focus on the challenges of low compliance within the informal sector. Employing a quantitative approach, data were gathered through closed questionnaires distributed to 135 respondents and analyzed using Structural Equation Modeling -Partial Least Squares(SEM-PLS) via SmartPLS 3. The results revealthat reference groups and tax knowledge have a significant positive impacton tax compliance, whereas thedigitalization ofthe tax system and social media donot demonstratea significant effect. Thesefindings underscore the critical role of social influence and tax education in improving compliance while indicating that digitalization efforts and social media campaigns require further refinement. This research contributesto the development of effective government policies aimed at enhancing tax compliance among Generation Zthrough targeted educational initiatives and the strategic application of technology.

Penelitian ini mengkaji pengaruh bias perilaku keuangan (behavioral finance) pelaku UMKM Agribisnis di provinsi Bali dalam membuat keputusan keuangan baik keputusan pembiayaan, investasi dan kebijakan distribusi laba. Penelitian ini menggunakan rancangan penelitian kuantitatif, yang berlandaskan pada paradigma positivisme. Penelitian ini dilakukan terlebih dahulu dengan menggunakan wawancara mendalam (indepth interview) sejak melakukan survey awal dan melakukan penyebaran kuesioner kepada para responden dan selanjutnya melakukan perhitungan tiga rasio keuangan untuk menilai kualitas keputusan keuangan. Selanjutnya dilakukan analisis kuantitatif berdasarkan analisis multivariate menggunakan model persamaan struktural atau SEM (structural equation modeling) berbasis Partial Least Square (PLS). Responden yang dipilih dalam penelitian adalah berasal dari UMKM Agribisnis yang mendapatkan pembiayaan dari sektorperbankansebanyak 112 UMKM Agribisnis. Hasil penelitian menunjukan bahwa behavioral finance berpengaruh negatif dan signifikan terhadap keputusan keuangan perusahaan dinyatakan negatif dan signifikan. Dapat disimpulkan bahwa peningkatan Behavioral Finance yang diukur dengan Overconfidence, Repsentativeness, Herding, Anchoring, Cognitive Dissonance, Regret Aversion, Gambler’s Fallace, Mental Accounting, Hindsight dapat menurunkan kualitas keputusan keuangan yang diukur dengan rasio hutang terhadap aset, rasio struktur modal dan retention ratio.

The halal cosmetics industry in Indonesia is rapidly growing as Muslim consumers become increasingly aware of the importance of products that comply with Islamic principles. This study aims to identify the factors influencing the purchase decisions of halal cosmetic products, including price, brand image, halal certification, religiosity, and brand trust. The research employs a quantitative survey method with a Structural Equation Modeling (SEM) approach to analyze the relationships between variables. The findings indicate that brand trust and awareness of halal certification play a significant role in purchasing decisions. Additionally, religiosity influences consumer awareness of product halalness. This study provides recommendations for producers to emphasize halal aspects, transparency in information, and educational marketing to enhance consumer trust and loyalty.

The rapid advancement of digital technology has transformed how public services are delivered and accessed. This research examines the relationship between education levels and public awareness concerning adopting digital-based public services. In the digital transformation era, understanding the factors that influence the adoption of digital public services is crucial for improving the effectiveness of e-government implementation. This study surveyed 500 respondents from various demographic groups across multiple regions through a quantitative approach, utilizing stratified random sampling to ensure representation. The research employed a structured questionnaire and analyzed the data using multiple regression analysis and Structural Equation Modeling (SEM). The findings reveal a significant positive correlation (r = 0.76, p < 0.001) between educational background and digital service adoption rates. Additionally, public awareness emerged as a crucial mediating factor, explaining 45% of the variance in digital service utilization patterns. The study also identified key barriers to adoption, including digital literacy gaps and accessibility challenges, particularly among lower education groups. These findings provide valuable insights for policymakers and public service administrators in developing targeted strategies to enhance digital service adoption. The research contributes to the growing body of literature on e-government implementation and digital transformation in public services, while offering practical recommendations for improving public service delivery in the digital age.

Education is an ongoing issue that continues to be researched over time. Private universities established by foundations are required to make efforts to enhance the competencies of their graduates, which results in high competitiveness. This study aims to examine the antecedents of lecturer performance and its impact on graduate competence at Medan city. The factors studied in the antecedents include: foundation management, university governance, and dean leadership and their effects on graduate competence. The population in this research is final semester students of the Management Study Program, Faculty of Economics, at nine private universities in Medan City. The sample selection in this study was carried out using multi-stage sampling, starting with purposive sampling of private universities and incidental sampling of students. The total sample in this study comprises 576 students representing the nine private universities proportionally. Data analysis used descriptive statistics and Structural Equation Modeling (SEM). This research concludes: (1) Foundation management has a positive and significant effect on university governance. (2) Foundation management has a direct positive and significant effect on dean leadership. (3) University governance has a positive and significant effect on lecturer performance. (4) University management has a positive and significant effect on dean leadership. (5) University governance has a positive and significant effect on lecturer performance. (6) Dean leadership has a positive and significant effect on lecturer performance. (7) Lecturer performance has a positive and significant effect on graduate competence. (8) Foundation management has a positive and significant effect on dean leadership through university governance.

Abstract. This study aims to analyze the effect of ownership structure, profitability, and capital structure on firm value with audit opinion and Good Corporate Governance (GCG) as moderating variables. The object of this research is a food and beverage sub-sector company listed on the Indonesia Stock Exchange (IDX) during the 2018-2022 period, analyzed using the SmartPLS-based Structural Equation Modeling (SEM) method. The results showed that most of the independent variables did not have a significant effect on firm value. GCG is also not proven to moderate the relationship between these variables and firm value. However, ownership structure has a significant effect on audit opinion, while profitability and capital structure have no significant effect on firm value. This finding indicates the influence of external factors or other variables that have not been tested, so a more comprehensive approach is needed in future research.

Kendari City''s micro-enterprises struggle with limited capital and low product innovation, with 60% facing difficulties accessing capital. This study aims to examine the relationship between business capital and micro-enterprises'' performance, with product innovation strengthening this relationship. Policy support is crucial for improving competitiveness and sustainability. This study investigates the effect of business capital on business performance in micro enterprises in Kendari City, focusing on product innovation as a moderating variable. Data was collected from 50 respondents using the Slovin formula and Structural Equation Modeling (SEM) method. The study validated and tested the data for reliability and validity, providing an overview of the relationship between business capital and performance. Business capital significantly influences business performance, product innovation, and overall performance. Its Path Coefficient is 0.011, with a T-Statistic value of 9.875, above the threshold of Z α 0.05. Product innovation also positively influences business performance, with a Path Coefficient of 0.004 and a T-Statistic value of 2.855. Business capital''s influence on product innovation is fairly large, exceeding the threshold. Business capital significantly impacts the performance of Micro, Small, and Medium Enterprises (MSMEs) in Kendari City, enhancing product innovation, competitiveness, and market competitiveness. A synergistic strategy utilizing sufficient capital fosters innovative capabilities, resulting in improved performance.

This research aimed to determine the influenced of perceived ease of use and perceived usefulness on continuance intention of Kopra by Mandiri which is mediated by trust in the Tapal Kuda area. This research used the Explanatory Research type. Researchers used the proportional random sampling method or random sampling. The author used the determination of the sample size in this research based on the Slovin method as a measuring tool for calculating sample size so that research could be made easier. The number of research samples determined using the Slovin formula was 321 people. The data analysis method used Structural Equation Modeling (SEM) with the SmaprtPLS application. The results of the research showed that Perceived Ease of Use influenced Trust Kopra by Mandiri in the Tapal Kuda area. Perceived Usefulness influenced Trust Kopra by Mandiri in the Tapal Kuda area. Perceived Ease of Use influenced Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Perceived Usefulness influenced Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Trust influenced the Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Trust mediated the influence of Perceived Ease of Use on Continuance Intention of Kopra by Mandiri in the Tapal Kuda area. Trust mediated the influence of Perceived Usefulness on Continuance Intention of Kopra by Mandiri in the Tapal Kuda area.

. In the era of global competition, companies face challenges in maintaining their existence and enhancing competitiveness. This study aims to analyze the influence of quality control circles (QCC) and trust on achieving world-class status at Company X. The research employs a quantitative method using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 3 software. Primary data were collected through online questionnaires involving 50 respondents, who are employees of Company X. The results show that QCC has a positive and significant influence on trust (T Statistic = 46.771, p = 0.000). However, quality control circles do not have a significant direct influence on world-class status (T Statistic = 0.248, p = 0.804). Furthermore, trust does not have a significant influence on achieving world-class status (T Statistic = 0.110, p = 0.913) and does not act as an effective mediator in the relationship between QCC and world-class status (T Statistic = 0.107, p = 0.915). In conclusion, although quality control circles can enhance employees' trust in management, trust alone is insufficient to drive the achievement of world-class status.

This study aims to analyze the impact of effort expectancy, perceived enjoyment, and performance expectancy on behavioral intention through customer satisfaction in the use of digital fintech services, with a particular focus on Generation X (ages 44-59). Data were collected through a questionnaire adapted from the Unified Theory of Acceptance and Use of Technology (UTAUT) model, involving 175 Generation X respondents in Indonesia. The sampling method used was non-probability sampling with a purposive sampling technique. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM PLS) with Smart PLS software. The results of the study show that perceived enjoyment does not have a significant effect on behavioral intention, and effort expectancy does not significantly affect customer satisfaction. However, effort expectancy, performance expectancy, and customer satisfaction have a significant effect on behavioral intention. Perceived enjoyment and performance expectancy significantly influence customer satisfaction. On the other hand, effort expectancy does not significantly affect behavioral intention through customer satisfaction, while perceived enjoyment and performance expectancy significantly affect behavioral intention through customer satisfaction

Job satisfaction is a critical element for the sustainability of a company. The relationship between personal and professional life balance, commonly referred to as work-life balance, and job satisfaction has garnered significant attention because work-life balance can influence employees' satisfaction levels with their jobs. On the other hand, work stress often hinders the achievement of optimal job satisfaction. This study aims to analyze the effect of work-life balance on job satisfaction with work stress as a mediating variable. The research employs a quantitative approach conducted on the employees of CV Satya Dharma Transport, located at Jl. Bumbak Dauh No. 84, Umalas, Bali, with a total sample of 32 employees obtained through a saturated sampling method. Data collection was carried out through interviews and questionnaires. The analytical technique used is Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) approach. The results of the study indicate that work-life balance has a positive and significant effect on job satisfaction, work-life balance has a negative and significant effect on work stress, work stress has a negative and significant effect on job satisfaction, and work stress significantly mediates the effect of work-life balance on job satisfaction.    

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.

This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.

This study aims to analyze the impact of Sustainable Development Goals (SDGs) 2030 on eco-literacy and green purchase behaviour from the perspective of Maqashid Syariah. Climate change and the need for sustainability highlight the importance of eco-literacy in fostering consumer environmental awareness. This research employs a quantitative method using a survey of 96 respondents selected through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with a Partial Least Square (PLS) approach. The findings indicate that eco-literacy significantly influences the brand image and green product knowledge. These variables mediate the relationship between eco-literacy and green purchase behaviour. The results emphasize that consumers with higher levels of eco-literacy tend to prefer sustainable brands and environmentally friendly products. From the perspective of maqashid syariah, these findings align with the principles of hifz al-'aql (protection of intellect) and hifz al-maal (protection of wealth).