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Eren Dio Sefrila; Basuki Rahmat; Andreas Nugroho Sihananto

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2024 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

In the current era of technological advancement, deep learning has become a widely discussed and utilized topic, particularly in image classification, object detection, and natural language processing. A significant development in deep learning is the Convolutional Neural Network (CNN), which is enhanced with various optimizations such as Adam, RMSProp, and SGD. This thesis implements the Inception v3 architecture for the deep learning model, utilizing these three optimization methods to classify malaria disease. The study aims to evaluate performance and determine the best optimization based on classification accuracy. The results indicate that the SGD optimization with a learning rate of 0.001 achieved an accuracy of 94%, RMSProp with learning rates of 0.001 and 0.0001 achieved an accuracy of 96%, and Adam with learning rates of 0.001 and 0.0001 achieved an accuracy of 95%.

Amala Alvina Rachma; Fitri Nur Latifah

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Management is a process of resources owned by a company to achieve the desired goals. According to Henry Fayol, this management has a good fuction if it applies five management functions, namely planning, organizing, directing, controlling and evaluating. Based on the facts in the field obtained from an observation, there are several problems in the implementation of production management, namely the directing function and controlling function have not been running well. This research was carried out in several Home Industries, namely Bu Khollifah Usaha, whose address is Jl. Kedung Rahmat RT. 017/ RW. 005, Krajan Hamlet, Sepande Village, Candi District, Sidoarjo Regency, Home Industry Pak Jamali Usaha, whose address is Jl. Raya Nyamplung RT. 025/ RW. 010, Sumokali Hamlet, Nyamplung Village, Candi District, Sidoarjo Regency, Home Industry Pak Ulil Usaha, whose address is Jl. Sidodadi RT. 015/ RW. 020, Sudio Hamlet, Sidodadi Village, Candi District, Sidolarjo Regency. The research method used is descriptive qualitative, namely examining the reality that occurs in the research field. In this series of research activities, descriptive data is produced in the form of written words. Based on the research results, the application of production management for the Tempe Khollifah home industry has implemented five management functions in accordance with Henry Fayol's theory. However, the implementation of production management has not run optimally because the direction and control sections have not been carried out well.  

Riki Ardiansyah; Haslinda Haslinda; Rahmatiah Rahmatiah

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to describe and improve listening skills in appreciating the drama of local wisdom through empathic appreciation method in Class XI MIA SMAS PGRI Maros. This study is a class action study involving one class. The subjects of this study were students of Class XI MIA SMAS PGRI Maros consisting of 20 students. Data collection techniques used in this study are tests and observations. Data collection is done by applying a learning model of empathic appreciation at the end of each cycle. Observations were made each learning process using a test of learning outcomes after learning by applying the empathic appreciation learning model took place with the perception responses of students of Class XI MIA SMAS PGRI Maros about the application of the empathic appreciation learning model. The collected Data were analyzed quantitatively and qualitatively. The results showed that with the application of empathic appreciation learning model can improve learning outcomes appreciating drama students of Class XI MIA SMAS PGRI Maros. This is evident from the increase in student learning outcomes. The research carried out obtained (1) student learning outcomes in the first cycle are in the low category of 20 students, only 7 students (35%) who get grades above KKM, while students who get grades below KKM or incomplete are 13 people (65%). Student learning outcomes in the second cycle of 20 students, there are no students (0%) Who Get grades below KKM or incomplete, and students who get grades above KKM or complete are 20 people (100%). (2) the results of the analysis show that there are changes in the attitude of students during the learning process in accordance with the results of observations of students in the first cycle is still less able to accept the material and less able to appreciate the drama, in the second cycle of students already understand well, and able to appreciate the drama according to assessment standards.

Riki Ardiansyah; Haslinda Haslinda; Rahmatiah Rahmatiah

Jurnal Ilmu Pendidikan, Bahasa, Sastra dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

This study aims to describe and improve listening skills in appreciating the drama of local wisdom through empathic appreciation method in Class XI MIA SMAS PGRI Maros. This study is a class action study involving one class. The subjects of this study were students of Class XI MIA SMAS PGRI Maros consisting of 20 students. Data collection techniques used in this study are tests and observations. Data collection is done by applying a learning model of empathic appreciation at the end of each cycle. Observations were made each learning process using a test of learning outcomes after learning by applying the empathic appreciation learning model took place with the perception responses of students of Class XI MIA SMAS PGRI Maros about the application of the empathic appreciation learning model. The collected Data were analyzed quantitatively and qualitatively. The results showed that with the application of empathic appreciation learning model can improve learning outcomes appreciating drama students of Class XI MIA SMAS PGRI Maros. This is evident from the increase in student learning outcomes. The research carried out obtained (1) student learning outcomes in the first cycle are in the low category of 20 students, only 7 students (35%) who get grades above KKM, while students who get grades below KKM or incomplete are 13 people (65%). Student learning outcomes in the second cycle of 20 students, there are no students (0%) Who Get grades below KKM or incomplete, and students who get grades above KKM or complete are 20 people (100%). (2) the results of the analysis show that there are changes in the attitude of students during the learning process in accordance with the results of observations of students in the first cycle is still less able to accept the material and less able to appreciate the drama, in the second cycle of students already understand well, and able to appreciate the drama according to assessment standards.

Ayes Malona Siboro; Fajarani Choirunnisa; Hikmal Maulana Ramadhan; Laili Isna Febriani; Muhammad Fabian Isnaeni +8 more

Jurnal Inovasi Sosial dan Pengabdian 2024 Lembaga Pengembangan Kinerja Dosen

Community service in the form of workshop on digital literacy at Rahmatullah Al-Ma'arif Darek Junior High School in Central Lombok aimed to improve students' understanding of digital literacy through a systematic evaluation process. The pre-test showed a low initial level of understanding, which significantly improved after the workshop. Statistical analysis using a t-test showed the effectiveness of the workshop in improving students' digital literacy. This research underscores the importance of ICT education and the need to include digital literacy initiatives in basic education. The findings provided additional insights for educators and policy makers in promoting digital skills among students, especially in rural areas.

Alif Achadah; Annisa Chonitatin; Latifatus Sa’diyah

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

In the current era of development, globalization is something that almost all individuals cannot avoid. Globalization is an illustrative form of interaction between various individuals in certain types of fields. The emergence of globalization is due to the existence of modern-industrial civilization which is driven by the increase in western culture which has had quite a significant influence. The existence of globalization creates a very fast and unstoppable flow because various information comes from various corners of the world. There are many things that can result from globalization, both positive and negative. One of the negative impacts caused by the influence of globalization is promiscuity. So it is necessary to take preventive measures before this happens and harms many parties. Students from the Faculty of Islamic Sciences, Raden Rahmat Islamic University, Malang themselves chose to hold youth reproductive health outreach activities with the aim of helping and improving the condition of teenagers related to their reproductive health. So that it makes them aware and more diligent in caring for it. Health education carried out in Powocho school grounds or vocational high schools in Thailand itself begins with holding joint sports activities and continues with indoor counseling activities. This information activity on adolescent reproductive health is of great interest to students and it is hoped that it can be used as a lesson and make students more aware of the importance of their reproductive health and also more diligent in caring for and maintaining their health.

Anggela Anggela; Yamaysyah Salma Nabila; Rahmatia Ananda; Eris Pransiscah Nainggolan; Wahyu Wahyu +1 more

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Porang flour, extracted from the tuber of the porang plant (Amorphophallus muelleri), is known as a food ingredient rich in fiber and low in calories. This study aims to measure the crude fiber content in porang flour tested at the Food and Agricultural Product Technology Laboratory, Faculty of Agricultural Technology, Universitas Gadjah Mada. Based on the analysis, the average crude fiber content in porang flour was found to be 0.79%, with a standard deviation of 0.02%. However, no crude fiber content was found in the porang flour gel sample. These findings provide important insights into the potential of porang flour as a fiber source in the development of food products. The results also demonstrate product quality consistency, which can serve as a foundation for the development of healthier food industries.

Rahmat Lutfi Guefara

International Journal of Islamic Educational Research 2024 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Akhlak degradation or moral degradation is at the foundation of a variety of problems and social issues in society during one's life. Moral degradation develops as a result of entering digital spaces, as shown by the presence of Instagram as a digital social media. As a result, discovering a solution to this problem becomes a priority. This study aims to provide a solution to the phenomenon of moral degradation in Instagram by exploring the concept of morality based on Sufism values, by determining the formulation of the problem including a description of moral degradation in Instagram, Sufism and morality in Islam, and the concept of akhlakul karimah based on sufism values. This study uses a qualitative approach with descriptive methods, as well as literature study as a data collection technique. The findings of this study explain the phenomena of moral degradation on Instagram, which generates a whole slew of issues. Furthermore, this research explains Sufism and morality in Islam, as well as their integration in the concept of morality based on Sufism values through various exercises and efforts as a resolution to moral degradation on the social media platform Instagram.

Dea Two Onel Putri; Syarifah Rahmatul ‘Aini; Yugo Twoana Putra; Gusmaneli Gusmaneli

Jurnal Riset Ilmu Pendidikan, Bahasa dan Budaya 2024 Asosiasi Periset Bahasa Sastra Indonesia

The article is entitled "Islamic education learning strategies in increasing religious literacy. This article was written because students still lack interest in reading Islamic education books. This article explores what kind of application of Islamic education learning strategies in increasing religious literacy by teachers of Islamic education subjects such as moral beliefs at MAN 2 Payakumbuh. The aim is to find out what obstacles there are in its implementation. This type of research uses a qualitative approach to describe the implementation of Islamic education learning strategies to increase religious literacy at MAN 2 Payakumbuh. We obtained data through interviews with class XI Aqidah Akhlak teachers, and interviews with class XI students as well as observations. This research obtained the results that the implementation of Islamic education learning strategies implemented by schools and implemented by teachers was not satisfactory and still had many shortcomings. There were 5 strategies implemented, namely: visiting the library, asking students to read for 20 minutes before learning started, making wall magazines, organizing a literacy corner for each class, organizing competitions related to literacy. Even though all strategies have been implemented, there are still gaps. The obstacles to students' lack of interest in reading textbooks, especially Islamic education books, are students' lack of interest in reading textbooks and students' lack of awareness of the importance of reading textbooks, external factors, namely the environment, from friends, from the family environment and school facilities that are rarely used.

Puput Mulyono; Annie Rahmatillah; Libin joseph

Journal of Health Sciences, Nursing and Nutrition 2024 International Forum of Researchers and Lecturers

The growing environmental crisis underscores the need for education systems to foster ecological responsibility among students. This study explores the potential for multifaith schools to cultivate environmental moral education through an interreligious pedagogical model. By integrating diverse religious teachings on ecology, the proposed model aims to promote shared moral values for environmental protection and sustainability. The research addresses the gap in existing environmental education, which often lacks an integrated approach that incorporates various religious perspectives. Through a qualitative research design, the study analyzes curricula, observes classroom practices, conducts interviews with educators, and evaluates existing environmental education frameworks in multifaith schools. The study identifies key strategies, including the incorporation of eco-ethics from different religious traditions, project-based learning, and interfaith dialogues, as effective means of fostering ecological responsibility. However, challenges such as balancing doctrinal differences, overcoming biases, and developing inclusive pedagogy remain. The study emphasizes the importance of designing educational content that respects all faiths and promotes intercultural dialogue, thereby encouraging a collective commitment to sustainability. The findings suggest that multifaith schools can serve as powerful platforms for environmental moral education, highlighting the value of integrating religious perspectives into sustainability education. The study concludes with recommendations for incorporating interreligious eco-ethics into curricula and teacher training programs and suggests future research on the long-term impact of interreligious environmental education and its applicability in diverse cultural contexts.

Rahmat Simbolon; Tiurma Barasa; Tianggur Medi Napitupulu

Jurnal Pendidikan Agama dan Teologi 2024 International Forum of Researchers and Lecturers

The aim of this research is to determine the positive and significant influence of the Influence of Animation Media on the Learning Interest of Class VIII Students of SMP Negeri 2 Sipoholon, North Tapanuli Regency for the 2023/2024 Academic Year. The method used is an inferential descriptive quantitative research method, with a population of 123 students and a sample taken of 50% so that the sample for this research is 62 students using Random Sampling techniques.The instrument used in this research used a closed questionnaire of 36 questions, of which 15 questionnaire items were for variable X and 21 items were for variable Y which had been tested on 30 students outside the research sample. The results of the research show that there is a positive and significant influence between the Influence of Animation Media on the Learning Interest of Class VIII Students of SMP Negeri 2 Sipoholon, North Tapanuli Regency for the 2023/2024 Academic Year. 1) Test the relationship between rcount > rtable, namely 0.557 > 0.254, meaning there is a positive relationship between the influence of animation media on students' learning interest; 2) The significant test tcount>ttable is 5.194>2.000, meaning there is a significant relationship between the influence of animation media on students' learning interest; 3) The determination test is 31.02%, meaning that 31.02% of interest in learning is influenced by animation media; 4) The regression equation is obtained from  the more Animation Media increases, the more Student Learning Interest increases; 5) Test the hypothesis using a test F is obtained Fcount > Ftable  = ( = 0,05,dk numerator k =9,dk denominator = n-2 = 62-2 = 60)  that is 26,884 > 2,04. Thus, Ha, namely that there is a positive and significant influence between the Influence of Animation Media on the Learning Interest of Class VIII Students of SMP Negeri 2 Sipoholon, North Tapanuli Regency, for the 2023/2024 Academic Year is accepted and H0 is rejected.

Rahmatang Rahmatang; Elyanti Rosmanidar; Beid Fitrianova Andriani

KOMPAK : Jurnal Ilmiah Komputerisasi Akuntansi 2024 Universitas Sains dan Teknologi Komputer

The purpose of this study was to determine the effect of Islamic financial literacy, lifestyle and self-control on financial management behavior in FEBI UIN Sulthan Thaha Saifuddin Jambi students. The method used is quantitative method, using SPSS 29. The sample in this study were 95 samples of students from class 2020, 2021, and 2022 by distributing questionnaires. The results showed that there was no significant influence between Islamic financial literacy on financial management behavior, with a tcount < ttable value, namely (1.498 < 1.986) or Sig> a (0.05) value, namely 0.137> 0.05. There is a significant influence between lifestyle on financial management behavior, with a tcount> ttable value, namely (2.645> 1.986) or Sig value < a (0.05), namely 0.010 < 0.05. There is a significant influence between self control on financial management behavior, with a tcount> ttable value, namely (5.090> 1.986) or Sig value < a (0.05), namely 0.000 < 0.05. There is a joint influence between the variables of Islamic financial literacy, lifestyle and self control simultaneously on financial management behavior with a value of 0.001 <0.05 and a value of fcount> ftabel (36.916> 3.10.).

Sulistyo Utami; Rahmatia Rahmatia; Firmansyah Kusumayadi

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

This research aims to determine the effect of rewards and job descriptions on the performance of PT employees. Sharia Pawnshop Ginte Market Branch. The population in this study was 30 employees, consisting of 20 permanent employees and 10 contract employees at PT. Sharia Pawnshop Ginte Market Branch. The sample in this study was 30 employees of PT. Sharia Pegadaian Pasar Ginte Branch uses a saturated sampling technique so that the entire population is used as a sample in this research. Data collection techniques use observation, questionnaires and literature study, data analysis techniques use multiple linear regression. The research results show that partially and simultaneously rewards and job descriptions have a significant effect on the performance of PT employees. Sharia Pawnshop Ginte Market Branch.

Sherin Ramadhania; Dinanjar Husni Mubarok; Mislan Mislan; Asep Rahmatullah; Bambang Setyo Panulisan +1 more

Uranus: Jurnal Ilmiah Teknik Elektro, Sains dan Informatika 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

LP is one of the pharmaceutical companies located in Serang, Banten. The production of the company is tablets, capsules, and syrup. Problems that occur at PT. LP is a product defect that occurs in capsule filling, especially in capsule A. The purpose of this study is to determine the defective products that occur in capsule A and to find out the proposed improvements that will be made to reduce product defects in capsule A. The research methods used are Statistical Process Control (SPC)  and Fuzzy Failure Mode and Effect Analysis (F-FMEA). The population and samples used were defective capsule A during the production process from March 2022 to May 2023, with sampling techniques through production data, observation and interviews. And the results of research using a check sheet show that the percentage of defects reaches 6%, based on the pareto chart, the priority of improvement that needs to be done is for the dominant type of defect, namely  the dented capsule reject reaches 90%, and on the control chart there are still control points that are outside the UCL and LCL. FMEA calculations, the RPN value of the capsule is dented on the head of the capsule or capsule body reaches 384, and the FRPN value is 6.76.    

Sarbini Sarbini; Derta Nur Anita; Andri Novianto; Dedy Muharman; Sunari Sunari +2 more

Jurnal Pelayanan Hubungan Masyarakat 2024 International Forum of Researchers and Lecturers

Community Service activities are carried out in Mojowatesrejo Village, Kemlagi District, Mojokerto Regency with the target of understanding about Harmonization of Industrial Relations to the Development of Industrial Technology. The main purpose of this activity is to increase insight and knowledge about the harmonization of industrial relations to the development of industrial technology in Mojowatesrejo Village. In order to obtain and support a conducive working atmosphere working together to build productive partnerships. Therefore, socialization carried out in Mojowatesrejo Village, Kemlagi District, Mojokerto Regency is very important to do. The other objectives include to provide understanding to be able to build a good and appropriate communication with the Industrial Revolution 4.0. Provide an understanding of the importance of improving morale and discipline for employees because of digitalization and its impact on employment. Provide understanding to avoid all forms of industrial conflict to ensure industrial peace by providing a better standard of living and working for workers, namely legal intelligence in responding to the industrial revolution 4.0.

Siti Sumarni; Dewita Rahmatul Amin

Jurnal Rumpun Ilmu Kesehatan 2024 Pusat Riset dan Inovasi Nasional

WHO data shows that one fifth of the world's population are teenagers aged 10-19 years, of which 900 million are in developing countries. Adolescence is a transition period from childhood to adulthood. Adolescents tend to become more focused on attracting the attention of the opposite sex in order to gain an understanding of aspects of sexuality. Lack of knowledge about reproductive health can cause various problems, one of which is the occurrence of unwanted pregnancies (KTD), abortion, early marriage and marriage, STIs or STDs and HIV/AIDS. The aim of this research is to determine the influence of reproductive health education on adolescent knowledge about reproductive health at MTs. Miftahul Falah Bekasi in 2023. The research method used is the Pre-experimental One Group With Pre-Post Test Design method. Sampling was taken using purposive sampling as many as 47 respondents. Data analysis used frequency distribution and Wilcoxon test. This research uses primary data from filling out questionnaires by respondents. The results of this study show a p value of 0.102 > 0.05. The conclusion is that Ha is rejected or Ho is accepted, meaning there is no significant influence on providing health education on increasing teenagers' knowledge about reproductive health at MTs. Miftahul Falah Bekasi in 2023. It is hoped that this research will become a reference for increasing teenagers' knowledge about reproductive health and can be used as a reference for increasing knowledge and intensive approaches for teachers and students. It is hoped that the results of this research can serve as policy guidelines for schools to provide comprehensive health education in schools that includes accurate and evidence-based information about reproductive health, including the risk of sexually transmitted diseases, contraceptive methods, and the importance of healthy relationships.

Deddy Rahmat Saputra; Vanessa Gaffar; Amung Ma'mun

JURNAL EKONOMI BISNIS DAN MANAJEMEN (JISE) 2024 CV. ALIM'SPUBLISHING

Mengamati kehidupan manusia, khususnya kehidupan suku anak dalam dari lahir hingga terlibat dalam kehidupan, sangat menarik karena suku anak dalam hidup di lingkungan alam mereka. Kondisi ini sangat berbeda dengan yang ada, apalagi di kota. Studi ini melihat latar belakang suku anak, jenis aktivitas motorik, dan faktor pendukung dan penghambat. Penelitian dilaksanakan di pemukiman suku anak dalam, tepatnya di Desa Bukit Suban, Kecamatan Air Hitam, Kabupaten Sarolangun Jambi. Untuk mengumpulkan data, observasi, wawancara, dan dokumentasi digunakan. Model Spradley digunakan untuk menganalisis data kualitatif. Prilaku dan aktivitas gerak suku anak dalam untuk memenuhi kebutuhan hidupnya sangat berbeda dengan masyarakat umum. Orang tua atau kelompok mengajari motorik atau gerak bawaan mereka lebih banyak daripada yang mereka lakukan sendiri. Ini karena kebutuhan hidup dan kelangsungan hidup kelompok dipengaruhi. Hasil penelitian ditemukan bahwa: (1) Suku anak dalam yang ada di Desa Bukit Suban, Kecamatan Air Hitam merupakan keturunan dari tiga daerah yaitu Kerajaan  Pagaruyung (Minang Kabau); (2) Aktivitas motorik suku anak dalam meliputi bermain, berjalan, berlari, melompat, memanah, menembak dan memanjat untuk memenuhi kebutuhan hidupnya; (3) Hal-hal yang mengganggu perkembangan motoriknya, seperti pembukaan lahan yang tidak bertanggung jawab, komunikasi sosial yang tidak efektif dan kurangnya perhatian pemerintah (4) Suku anak dalam terus memegang adat istiadat dan kepercayaan mereka.

Dimas Sanjaya; Yenni Samri; Rahmat Daim Harahap

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Current economic developments have been encouragingcompany growth to enlarge and expand spacescope of business. Likewise, current information systems havemakes it easier for companies to deal with problems that may occur in the payroll process. Objective This research is to find out how the system is implemented payroll accounting at the Medan Haji General Hospital and for find out whether the payroll accounting system is implemented by Companies can help management in decision making towards salary. This type of research is a type of qualitative research with a descriptive approach that uses primary data such as results of interviews with the company and secondary parties such as structureorganization. Data collection techniques were carried out using techniques observation, interviews, and literature, data analysis methods used is a descriptive method. This research was conducted in Medan Haji General Hospital which is located on Jl. Hajj Hospital – Estate terrain and research time starts in January 2024 until the completion of this thesis. The results of this research show that the accounting system implemented by the Hajj General Hospital to handle payroll has been quite adequate in helping company management in making decisions regarding salaries, p This is good because the company employs employees from a wide range levels and in very large numbers and provide rewards for their services in the form of salaries, so the company must have effective accounting system.

Dewi Fatimahwati; Finanta Okmayura; Ahmad Khaidir

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2024 Fakultas Teknik Universitas Cenderawasih

Learning using media based on the Canva application has the advantage that the learning material is made more interesting. As support for direct learning, the use of the Canva application which has a variety of saved file formats, according to Rahmatullahet al (2020), the use of Canva-based audio visual learning media can improve students' informatics learning outcomes. There are also research results from Vivi et al (2021) which state that using the Canva application can help students fulfill online learning assignments at school. According to Yanti in Assidiqi (2020), learning using Canva-based learning media can help students understand learning even though they are at home because there are obstacles in the form of not having textbooks. This is known from the lack of student data recapitulation of the low learning outcomes of students who reach the KKM, namely 14 students out of a total of 38 students in class X.9

Rodia Afriza; Rahmat Syaibani; Fenty Zahara Nasution

Nusantara Mengabdi Kepada Negeri 2024 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

This One way for a company to survive in the midst of increasingly fierce competition is to provide satisfactory service to consumers. Consumers who feel their needs are being met will not move to another place. Therefore, the company must have employees who are ready to provide excellent service or what is commonly referred to as excellent service to consumers. In providing excellent service as an effort to achieve customer satisfaction and loyalty, the company that provides services can be guided by the service excellence variables, namely: Ability, Attitude, Appearance, Attention. ), Action (Action), Responsibility (Accounttability). The application of the principles of excellent service aims to improve service to customers or consumers so that they are more optimal and able to achieve company goals.