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Brand is an important element of a company's identity and success. As business competition becomes increasingly fierce, legal protection of brands becomes very important to maintain business continuity. This article examines the urgency of brand protection through a case study of the MS Glow and PS Glow brands. The main focus is on legal protection of brands to prevent actions that infringe intellectual property rights, avoid financial losses and maintain brand integrity. By analyzing this case, this article highlights the importance of effective laws in protecting the interests of brand owners, encouraging innovation, and ensuring fairness in a dynamic business environment.  

The urgency of this research lies in understanding the critical role of Artificial Intelligence (AI) in the rapidly evolving landscape of Industry 4.0. As businesses strive to remain competitive, AI's integration into industrial processes has become essential. The primary aim of this study is to examine how AI drives innovation and efficiency within Industry 4.0. Using a literature review methodology, this research synthesizes findings from existing studies to provide a comprehensive overview of AI's impact on various business sectors, including manufacturing, logistics, and supply chain management. The results reveal that AI significantly enhances operational efficiency, predictive maintenance, and decision-making capabilities. Moreover, the study identifies key challenges in AI implementation, such as data privacy and the need for skilled workforce, while also highlighting the vast opportunities for future advancements. This research underscores the importance of AI in achieving higher levels of customization, quality, and competitiveness, paving the way for sustainable business growth in the digital era

The rise of digital crime, particularly cybercrime, poses significant challenges to individuals, organizations, and societies worldwide. This study explores emerging trends and challenges in digital crime, focusing on the tactics employed by cybercriminals and the countermeasures developed to mitigate these threats. The urgency of this research lies in the increasing sophistication and frequency of cyberattacks, which threaten sensitive data, financial assets, and critical infrastructure. The objectives of this study are to analyze current trends in cybercrime, identify the most prevalent tactics used by cybercriminals, and examine effective countermeasures and strategies implemented by organizations and law enforcement agencies. This research adopts a literature review methodology, synthesizing findings from academic research, industry reports, and government publications. Key findings highlight the evolving nature of cyber threats, including phishing attacks, ransomware campaigns, and data breaches. Effective countermeasures include cybersecurity frameworks, incident response protocols, and technological advancements in threat detection and prevention. The study underscores the importance of ongoing research and collaboration among stakeholders to address the dynamic landscape of digital crime and safeguard digital ecosystems against emerging threats

The implementation of equal rights for persons with disabilities in Indonesia still needs to be improved. This is a challenge for us as Indonesian citizens to realize equal rights, especially for persons with disabilities. This article was prepared to explore the public's knowledge of persons with disabilities, including the rights that they must obtain. This article was also compiled with the hope of increasing public awareness of the importance of equal rights for persons with disabilities. The researcher used a qualitative method with a survey approach to the wider community, which targeted students at SMAN 25 Bandung. Researchers conducted socialization activities and discussions to find out how the wider community's knowledge about people with disabilities, and the urgency of accessibility for them because this is also one of the processes to implement these laws. It was found that the community already knows what people with disabilities are but there is still a stigma that arises against them. In the environment, there are still many people who feel reluctant or even afraid when facing people with disabilities, so the process of implementing equal rights for them is hampered. Therefore, it is important to give people an understanding of how crucial equal rights are for people with disabilities. They do not need to be fixed or cured, they just need to be accepted for who they are and not treated differently from the rest of society.

The problematics of Christian theology are often a point of complex and demanding debate seems to be a very good discussion. Because it is not only a topic of discussion among Christians but is also often an easy terget for liberals. They create and use existing thelogical problems as a tool to attack the Christian faith. That is why it is urgent to take the right steps in responding to this matter. So that this is not allowed to continue and erode the real truth and disrupt the faith of Gods congregation. In seeking solutions to the problems of theological skepticism, a philosophical approach is often a very relevant tool. Philosophical assumptions a deeper understanding of Christian teachings and responding to emerging challenges. So that in this way, all errors and misunderstandings regarding Chrristian theology put forward by liberals can be refuted. Therefore, this article will use qualitative research methods. Methodology with a literature riview approach. The literature review in question is from various writings including books, journals and other literature related to Christian religious education, ontological foundations, epistemology and axiology. Analysis of the subject of discussion is reviwed by reflecting on literature findings with implications for the present. Conclussions are obtained from analytical studies of the theories used. This article will explore the urgency of philosophical assumptions in finding solutions to the problems of Christian theology by referring to several relevant philosophical thoughts. Whit the hope of finding a basis that can help every believer in facing and responding to liberals who want to doubt and attack the Christian faith through a philosophical assumption approach, as a from of apologetics for every believer.

This study is qualitative, with one interviewee. The results of this study show that the podcast audience of Raditya Dika's YouTube account has sufficient thoughts and a good understanding of the various mental health issues discussed by Dr Jiemi Ardian, SpKJ. Mental health in each individual cannot be generalised. This condition makes the urgency of mental health discussions that lead to how to empower individuals, families, and communities to be able to find, maintain, and optimise their mental health conditions in dealing with everyday life. The knowledge and behaviour of most viewers of YouTube account users who can pay attention to all information through digital media, where most of them are Raditya Dika's YouTube subscribers who are relatively young. This study aims to determine the content of mental health content messages on Raditya Dika's YouTube account. What is expected from this content is that the audience can care about anticipating and preventing triggers for mental health disorders.

The urgency in several cases of student delinquency stems from law breaking attitudes and corruption cases which are increasingly common in our country, Indonesia. This occurs due to the dysfunction of several law enforcement agencies which are considered not to have emphasized their function in educating and anticipating cases of law violations in society. Some basic examples of legal awareness education and anti-corruption attitudes carried out in schools are students practicing through the honesty canteen, students practicing remembering their own assignments/exercises, students practicing identifying honest characters, schools providing special extracurriculars. So that way students and teachers understand the benefits of honesty and discipline. However, it should be noted that legal awareness education and an anti-corruption attitude should not be provided at elementary school level alone, this education must continue at subsequent educational levels because at the same time educational institutions at the upper level can be a strong milestone and reminder for building accountability and transparency.

Technological progress is concrete evidence in life in the modern era. Its urgency has spread widely to various fields. One of them is social media. Social media is one source of information used by the wider community. Nowadays, social media is considered a necessity in life. It cannot be denied that the function of social media is used as a form of convenience in providing or obtaining information covering several aspects, especially in the religious field. Islam utilizes the existence of social media as a means of da'wah. to facilitate and expand regional coverage in accepting Islamic teachings. The research method used is a qualitative method with a library research approach based on previous research. The results of this research state that all ulama agree with the use of social media as a means of da'wah by paying attention to the ethics and norms of using social media. This is believed to be a form of spreading Islamic teachings so that the messages conveyed spread easily. The transition from time to time in conveying da'wah certainly uses different methods. It is hoped that social media will play a role as a means of developing the da'wah methods carried out from the time of the Prophet Muhammad SAW until now. So that the urgency of preaching can be conveyed perfectly. From this research, it is hoped that all Muslims can use social media well as a means of da'wah to spread Islamic teachings to a wider scope so that we can apply its essence in everyday life.

The urgency of correspondence management in improving teacher performance at the Mis Cendikia Insani Al Washliyah School is an important aspect that must be considered by school management. Effective mail management includes managing incoming and outgoing mail, as well as systematic well-organized document storage. With good correspondence management, important information can be conveyed in a timely and accurate manner, which ultimately supports improved teacher performance. In this context, efficient correspondence management allows teachers to focus on their main tasks, such as lesson planning, teaching implementation, and student evaluation, without being distracted by administrative problems. The use of information technology in correspondence management can also speed up the communication process and reduce the risk of errors or loss of important documents. This research highlights the importance of training and developing correspondence management skills for administrative staff and teachers at the Mis Cendikia Insani Al Washliyah School. With proper training, teachers and staff can better understand and implement an effective correspondence management system. Apart from that, this research also emphasizes the need for support from school management in providing adequate resources and infrastructure to support this system. Thus, improving correspondence management is expected to create a more organized and conducive work environment, which in turn will have a positive impact on teacher performance. Teachers who have easy and fast access to the necessary information and documents can focus more on professional development and improving the quality of teaching. Therefore, good correspondence management is not only an administrative necessity, but also a key factor in achieving higher educational goals at the Mis Cendikia Insani Al Washliyah School.

Adolescents who smoke are considered a natural behavior in society, the rate of spread of smokers in adolescence reaches high numbers, namely in the age group of 10-14 years and 15-19 years and the age of first-time smokers is in the age group of 15-19 years. The urgency of smoking behavior in adolescents is seen based on the impact of the habit, especially on the long-term effects on adolescent reproductive health. This is a very big problem because the awakening of the reproductive health of men and women, will certainly affect their offspring to reduce the quality of the nation's successor generation, The purpose of this activity is to provide an in-depth understanding of the impact of smoking on the reproductive system, and encourage adolescents to maintain reproductive health by avoiding smoking. The methods used in this community service activity are lectures and discussions. The result of this activity is an increase in adolescent knowledge about the dangers of smoking on reproductive health.

The spread of hoaxes on social media has become a serious problem in society. This research aims to analyze the factors that cause the spread of hoaxes, the characteristics of hoax content, a well as their impact on society. The research method used is the study of literature and content analysis from various online news sources. The results showed that the main factors of the spread of hoaxes were lack of digital literacy., economic motivation, and political polarization. Hoax content generally spreads quickly, has sensational titles, and contains inaccurate information. The impact of hoaxes on society includes confusion, social conflict, and a decline in public trust. This research concludes that comprehensive efforts from the government, media, and the public are needed to overcome the hoax problem. This research aims to analyze the causes, patterns of spread, and the impact of hoaxes on social media on the community. The research methods used are literature studies and content analysis from various trusted sources. Patterns of spreading hoaxes generally utilize sicial media algorithms to achieve a wide reach quickly. The negative impact of  hoaxes on society is very diverse, ranging from triggering social confilcts, affecting public opinion, to threatening political stability and national security. This shows the urgency of handing hoaxes comprehensively, involving the role of government, social media platforms, and the public.

This research discusses the phenomenon of sexual violence against children in Indonesia with a focus on a case involving an elementary school student in Serang, Banten. Through a framing analysis approach, this research explores how the media, especially Detik.com and Radar Banten, frame news about the case. The research results show that psychological, social and environmental factors influence perpetrators of sexual violence in targeting minors or their own children. The framing of reports by the media also plays an important role in shaping public perceptions about the case, by highlighting aspects such as the perpetrator's psychological condition, the role of parents, and the urgency in handling sexual violence cases. The implications of this research are the importance of a deeper understanding of the dynamics of the relationship between perpetrators and victims of sexual violence, as well as the need for preventive measures and stronger law enforcement to protect children from sexual violence.      

The current global phenomenon shows a rapid increase in the adoption of digital technology, which has changed various aspects of life, including the micro, small and medium enterprises (MSMEs) sector. This study aims to examine effective digital marketing strategies to improve MSME performance in supporting the Sustainable Development Goals (SDGs) Program. The novelty of this research lies in a holistic approach that integrates various aspects of digital marketing, in the context of SDGs implementation. The urgency of this research is driven by the urgent need for MSMEs to remain competitive and relevant in the digital era, as well as the crucial role in the national economy and the achievement of SDGs goals. The method used in this study is Systematic Literature Review (SLR) by collecting relevant previous research through publish or perish Then analyze the article and crucify related to keywords. The results show that the use of appropriate digital marketing can help MSMEs contribute more effectively to the achievement of SDGs, especially in terms of poverty alleviation, job creation, and inclusive economic growth. The implications of this research emphasize the importance of policy support and continuous training for MSMEs in utilizing digital technology, as well as collaboration between the public and private sectors to accelerate the digital transformation of MSMEs.

Strategic management is an analysis, decisions and actions taken by an organization to create and maintain a competitive advantage. This research method uses literature review research conducted by collecting and analyzing related literature from international and national sources in the form of books, journals, and articles. Based on this research, the application of strategic management science in educational institutions can face various challenges due to continuous change and competition and produce educational products (outputs) that are able to display high performance. The purpose of this research is to conduct an analysis related to the understanding and implementation of strategic management in creating a competitive advantage in the field of education, this research also aims to provide an in-depth understanding of the concept of strategic management and how its application can help educational institutions face the challenges of globalization and improve the quality of education. This research also highlights the urgency of implementing strategic management in educational institutions, given the challenges faced due to globalization and increasingly fierce competition. Strategic management is considered the key to creating a competitive advantage for educational institutions, enabling them to control their schools effectively and efficiently and produce superior quality graduates.

This researcher on long life education from the perspective of the Koran and Hadith aims to explore how to learn throughout life / long life education according to the Koran and Hadith. As well as analyzing how the concept of learning is reflected in the daily life practices of Muslims. This researcher used a qualitative type of approach with a descriptive type and the data collection process was carried out through observation, interviews and documentation. The data analysis used is data triangulation by displaying data, data reduction, data presentation, and verification. This researcher formulated two problem formulations, namely: (1) What is the urgency of longevity education according to the Koran and Hadith (2) What is the concept of Longevity Education in the Koran and Hadith. The results of this research show that (1) Learning is part of a natural human need (2) Learning is a process towards changing behavior for the better, either through reading, observation, research, reflection and direct experience (3) Al-Qur'an believers are instructed to study continuously, so that they can develop to reach perfection as servants of Allah and His caliphs (4) The object of reading/learning includes all phenomena of the universe, humans, history, signs of the times, etc. (5) Learning is a way to achieve success and happiness.

This research aims to determine and analyze the urgency of Sirekap in calculating alternatives for 2024 election and the problems in recapitulating votes for the 2024 election using Sirekap and also how to solve the problems in recapitulating votes using Sirekap. This research uses normative juridical research methods, research by browse or ready-to-use document materials. This research uses primary legal materials, namely legal materials originating from statutory regulations, such as Undang-Undang Dasar 1945, PKPU No. 25 Tahun 2023 Tentang Pemungutan dan Perhitungan Suara dalam Pemilihan Umum, but also utilizing secondary legal materials such as relevant journals and books as well as tertiary legal materials in the form of data and facts from the internet. The research results show that the use of Sirekap in the 2024 election is faced with a number of challenges and obstacles that need to be solve. One of the main challenges is data and system hacking, which could threaten the integrity and validity of election results. Apart from that, the lack of transparency in the use of Sirekap is also a major concern. The solution uses a blockchain base that can identify and provide identity security for people who use Sirekap, blockchain technology also provides a high level of security. It is hoped that the application of blockchain technology can be an option for solving various problems, especially in the 2024 election process which is direct, free, confidential, honest and fair. However, implementing blockchain technology for elections requires attention to security, regulatory, operational and broad technology adoption challenges.

The implementation of Digital Population Identity (IKD) has become an important innovation in an effort to simplify the administrative process and increase access to public services, especially for the people of Keputran Village. However, the success of implementing digital population identity is very dependent on the level of digital literacy of the community. This article explores the role of increasing digital literacy in supporting the implementation of digital population identity in an inclusive and sustainable manner for the people of Keputran Village. By paying attention to the challenges and opportunities related to digital literacy, this article presents several strategies and approaches to improve people's digital understanding and skills in the context of digital population identity (IKD). Through a qualitative approach, training and equal access to technology, it is hoped that all residents of Keputran Subdistrict can feel the benefits of implementing digital population identity without exception. Thus, this article not only strengthens the urgency of increasing digital literacy in facing the digital revolution, but also underlines the importance of aspects of inclusion and equality of access in the transformation process towards more efficient, safe and sustainable public services.

This research aims to reveal the important role of Islamic educational psychology in the Islamic Religious Education learning process. The method used is library research which involves collecting information and data by utilizing various materials available in the library, such as reference books, articles, journals and other relevant documents related to the topic being researched. From the research results, it is concluded that Islamic educational psychology plays an important role in learning Islamic religious education because of the interactive dynamics between teachers and students during the learning process. Without the knowledge of Islamic educational psychology in every learning process, it is certain that learning objectives will not be achieved optimally and the learning process will be ineffective. Furthermore, Islamic religious education involves instilling and strengthening the principles of faith which serve as a spiritual basis. A person's entire being is shaped by the teachings of the Islamic religion, and every attitude and behavior is influenced by his faith.

In the context of the phenomenon of the beating of students such as that of Yaredi Ndruru by the Principal of SMKN 1 Siduaori-South Nias, the study of human philosophy plays an important role in unraveling the background, causes and implications of such actions. This phenomenon reflects the complex relationship between individuals, power and social norms in the context of education. Human philosophy analysis encourages us to question the essence of humanity, ethics and moral responsibility held by individuals, especially those with power such as a principal. Battering as a physical act raises questions about the limits of power and human rights, and highlights inequalities in teacher-student relationships. Furthermore, it considers the psychological and emotional impact on victims of beatings as well as the long-term consequences on students' self-confidence and motivation to learn. Philosophical considerations also question whether such actions are a result of the education system's failure to promote values such as empathy, respect and dialogue as means of conflict resolution. Thus, analyzing the phenomenon of the beating of student Yaredi Ndruru by the Principal of SMKN 1 Siduaori-South Nias from the perspective of human philosophy opens up space for deep reflection on human values in the context of education as well as the urgency of protecting individual rights in the school setting.

Islam teaches that humans are obliged to seek knowledge, so teaching and learning activities are a process of activities carried out by humans, both formal and informal learning. This research aims to show the relevance of comfort in learning and teaching in Islam in the context of verse 11 of the Al-Quran Surah Al-Mujjadi. There this verse is discussed in relation to Islam and comfort in Islam. The learning and teaching process is interpreted. This research uses library research, where all the main data in this research comes from books, magazines, tafir books and journals related to the theme of this research. The research results show that there is a relationship between the comfort of the teaching and learning process by educators with verse 11 of Surah Mujjadi. This is closely related to the environment, facilities and infrastructure that support learning and educational activities. Through interaction and connection between teachers and students, even at the end of the verse it is stated that Allah will raise the status of those who believe and have knowledge.