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This study analyzes e-commerce platform preferences for digital marketing strategies among Generation Z students at the Institut Teknologi dan Bisnis Semarang using the Simple Additive Weighting (SAW) method. By evaluating four platforms (Tokopedia, Lazada, Shopee, TikTok) based on ease of use (25%), user experience (25%), promotions (15%), transaction security (15%), and product completeness (15%), the results show that Shopee leads (0.9333) with the best interface and features. TikTok (0.9080) excels in promotions but lacks security, Tokopedia (0.8820) remains consistent, while Lazada (0.8084) needs UX improvements. The implications suggest that platforms should optimize mobile interfaces, collaborate with influencers, and enhance visual search features to meet Gen Z’s demand for interactive experiences and economic value..

The purpose of this study is to improve the health status of families so that healthy and prosperous families are realized. The study was conducted by collecting all available data through interview techniques and physical and supporting examinations. Subjective data, especially on the main complaint, namely the mother said she was weak, dizzy, tired quickly, short of breath and pain in the waist and legs. And objective data, namely the mother's general condition was good, anemic conjunctiva and Hb levels of 9.2 g%. The results of the study are the need for immediate action and collaboration on Mrs. A with mild anemia in Aik Lengis Hamlet, Kuta Village with the result that in this case no collaborative action was taken because there were no indications and data to support the action. Has determined a midwifery care action plan for Mrs. A with mild anemia in Aik Lengis Hamlet, Kuta Village with the results of planning care based on actual diagnoses/problems and potential problems that can occur and evaluating the results of the actions that have been carried out on Mrs. A with mild anemia in Aik Lengis Hamlet, Kuta Village with the result that the care that has been given was successful as indicated by changes in the mother's Hb levels which were initially 9.2 g% to 10.8 g%.

The mosque is an emblem of Islamic cultural heritage and a place of worship for Muslims. It serves as a place for i'tikaf and prayer. This research sought to determine the extent of the role, function, and contribution of the Sunan Kudus mosque in preserving and developing Islamic culture in Ngadiluwih. It employs qualitative research methods and a historical and social approach. Data was collected through interviews, observations, and literature study. Data analysis involved gathering all of the data before reducing and classifying it and subsequently drawing conclusions. First, the study finds that the presence of the Sunan Kudus mosque has profoundly shaped the existence, culture, and symbols of Islam in Ngadiluwih. Second, the Sunan Kudus mosque, with all its activities, makes a major contribution to the surrounding community. Third, beyond its function on a small scale as a site of prayer, the mosque plays a role on a larger scale, namely as a hub for learning, teaching, discussions, recitation, social activities, and so on, tailored to the characteristics of the majority community.

The MBKM (Merdeka Belajar Kampus Merdeka) program is mandatory for every student at the Faculty of Teacher Training and Education, Universitas Katolik Widya Mandira Kupang. The program aims to share new knowledge and provide direct experience through field activities that can enhance the competence of prospective teachers. One of the MBKM activities outside the classroom is choir training. The community service is conducted through assisting choir practice for students of SMPK St. Theresia Kupang at the Catholic Church of Santo Fransiskus Aisi BTN Kolhua, located at JL. Fetor Funay No. 8, Kolhua, Maulafa Subdistrict, Kupang City, East Nusa Tenggara. Choir training is a form of musical art that requires good teamwork and coordination among members to achieve perfect harmony. This article aims to explore effective methods in choir training, with the church as the venue for the students’ activities to fulfill the KKN or MBKM program based on extracurricular activities to enhance vocal quality and harmony. This research was conducted through observation, interviews with the choir trainer, and active participation in training sessions, focusing on Vocal techniques (Pitch, Phrasing, Harmonization, Articulation, and Intonation) and Expression (Tempo, Dynamics, Interpretation, Rhythm, and Resonance). The results of the study show that vocal warm-ups, clear voice division, and regular evaluations play a crucial role in the success of choir practice. By applying these methods, the choir group was able to achieve better musical quality. Additionally, this program successfully fostered social responsibility and teamwork. In conclusion, this extracurricular activity positively impacts the development of vocal skills and social awareness within the learning environment.

Aplikasi digital learning merupakan bentuk aplikasi pengembangan dan implementasi yang dirancang untuk mata pelajaran Teknologi Informasi dan Komunikasi (TIK) pada SD Negeri 1 Fakfak. Aplikasi ini dirancang dengan tujuan untuk menarik perhatian para siswa-siswi dalam belajar dan memudahkan guru pengampu mata pelajaran TIK ketika mengajar. Aplikasi ini dirancang berbasis web sehingga dapat diakses menggunakan jaringan internet. Di dalam aplikasi ini menyediakan beragam materi yang berkaitan dengan mata pelajaran TIK dan tampilan dari aplikasi ini dibuat semenarik mungkin, yang dimana aplikasi ini berisi tentang materi teks, materi video, latihan soal, dan praktikum.  Selain itu aplikasi ini dirancang untuk mengukur tingkat kemampuan siswa-siswi sebelum dan sesudah belajar menggunakan aplikasi pembelajaran digital learning. Sehingga guru dan orang tua mengetahui perkembangan belajar anak didiknya melalui aplikasi digital learning. Selain itu aplikasi ini juga membantu para siswa-siswi untuk dapat belajar mandiri di rumah tanpa di damping oleh guru karena aplikasi ini dilengkapi dengan fitur penjelasan materi teks dan juga materi video, sehingga siswa-siswi dapat mengulang materi pembelajaran di rumah ketika ada materi yang belum di pahami. Dengan adanya aplikasi pengembangan dan implementasi digital learning ini diharapkan dapat memberikan kontribusi positif dan dapat meningkatkan kualitas kepada seluruh siswa-siswi SD Negeri 1 Fakfak dalam belajar.  

This research examines the consumptive style of Gen Z through TikTok Shop in purchasing fashion products, especially clothes. The background of the research focuses on the dominance of social media that influences the consumption patterns of the younger generation. The research uses a phenomenological approach to understand students' experiences in shopping at TikTok Shop. Data collection techniques include observation and in-depth interviews. The results show that TikTok Shop utilizes personalization algorithms, creative video content, and massive promotions to attract the attention of Gen Z. Purchasing decisions are often influenced by trends, influencer recommendations, and discounts that create a FOMO (Fear of Missing Out) effect. While offering convenience and an interactive shopping experience, this impulsive consumption pattern poses the risk of product quality disappointment and unplanned spending. The implications of this research highlight the need for consumer education to raise awareness about wise shopping. In addition, industry players are expected to design ethical and sustainable marketing strategies to support more rational consumption behavior. 

The rapid advancement of digital technology has unlocked new opportunities in marketing, especially through social media platforms like TikTok. This study explores the synergy between viral marketing, gimmick marketing, and influencer marketing in driving the transformation of customer behavior from passive consumers to active participants within the digital marketing ecosystem. A quantitative approach was employed, collecting data from 200 respondents actively involved in digital marketing on TikTok as resellers, dropshippers, affiliates, and co-creators. Using the Partial Least Squares method for analysis, the findings reveal that viral marketing significantly influences the transformation of customer behavior. Similarly, gimmick marketing demonstrates a direct and significant impact on this transformation. Moreover, influencer marketing serves as a mediator, amplifying the effects of both viral and gimmick marketing on transformation of customer behavior. This behavioral shift is evident in the transition of consumers from passive roles to active contributors, taking on positions such as resellers, dropshippers, affiliates, and co-creators. At the same time, sellers are evolving from traditional marketing practices to utilizing e-commerce, social media, and live streaming to reach wider audiences. By actively engaging consumers, sellers foster a collaborative ecosystem where consumers play a pivotal role in expanding the marketing framework. To sustain long-term consumer engagement in this digital marketing ecosystem, it is essential to prioritize the selection of credible and relevant influencers while providing continuous education and support for resellers, dropshippers, and affiliates. This research strengthens the theory of planned behavior and the diffusion of innovations theory, offering fresh insights into designing marketing campaigns based on the 4Ps of digital marketing (Platform, Page, Program, and Posting) to address the needs of the digital era.

This aims to find out and analyze the factors that influence impulse buying among Milopi Boutique consumers in Pontianak City. This research uses qualitative research methods with research subjects as consumers of the Milopi Shop boutique. The sampling technique is purposive sampling with data analysis techniques in this research being data reduction, display and verification. The results of this research show that there are 4 factors that influence impulsive buying: 1. Shopping Lifestyle 2. Fashion Involvement 3. Pre-Decision Stage 4. Post Decision Stage. The shopping lifestyle of Milopi Shop boutique consumers can be categorized into consumptive and hedonistic groups. This is reinforced by the high shopping interest of Milopi Shop boutique consumers with an average of 1-2x a month. Apart from that, their interest in shopping apart from the motif, style or style of good clothes is the quality of the materials used in the clothes. The biggest factor that influences Milopi Shop boutique consumers to shop is their own environment. This environment can include neighbors, friends, friends, artists and TikTok influencers who have the same taste in clothing as them. Sales and discounts also play a big role in the high level of impulsive buying at the Milopi Shop Boutique. After purchasing the goods, Milopi shop boutique consumers did not check/evaluate the goods again for fear of changing their minds.  

This study aims to analyze the role of social media and explore how it influences the views and understanding of religious knowledge among Muslim youth. Using a qualitative approach, the study provides a detailed exploration of adolescents' perceptions of religious content accessed through social media and its impact on their understanding of Islam. The findings indicate that social media plays a significant role in enhancing religious understanding among youth. The majority of participants access religious content through platforms such as Instagram and TikTok, with most feeling that this content helps them gain a deeper understanding of Islamic teachings. This positive influence includes increased motivation to engage in worship and improve daily behavior in accordance with religious principles. However, participants also noted challenges related to the quality of information, which is often inaccurate or superficial. Nonetheless, social media fosters a strong sense of community through interactions in discussion groups and collaboration in religious learning. The study concludes that while social media has great potential to enrich religious knowledge among youth, it is important for adolescents to select credible sources, and for parents and educators to provide guidance on the wise use of social media.

This article aims to describe the influence of social media on the formation and spread of slang among students at Muhammadiyah University, Maumere. Social media, such as Instagram, TikTok, and Twitter, are not only a means of interaction, but also a major catalyst in creating and disseminating new terms. This phenomenon reflects students’ linguistic creativity and is also a reflection of the dynamics of digital culture. In the context of Maumere Muhammadiyah University students, the use of slang is not just a trend, but also a tool to adapt to a dynamic social environment. New terms that are popular on social media are often adopted in daily conversations as symbols of modern and contemporary identity. However, this phenomenon also raises challenges, especially related to the preservation of formal language and traditional values in communication. This article discusses the characteristics of slang that emerges from social media, its role in forming social identity, and its impact on the use of formal language. In conclusion, social media plays a significant role in shaping student communication patterns, but efforts are needed to maintain a balance between language creativity and the use of standard language in formal contexts.

This study examines the impact of social media on consumer purchasing decisions in e-commerce. With advancements in information technology, social media platforms such as Instagram, TikTok, and Facebook have evolved from mere promotional tools into essential means of building brand awareness and consumer trust. Social media facilitates direct interactions with consumers through visual content, customer reviews, and influencer collaborations, creating more personal and emotional shopping experiences. Additionally, features like TikTok Shop streamline promotion and purchasing processes on a single platform, offering new business opportunities. The study also highlights the role of testimonials, reviews, and influencer marketing in shaping purchasing decisions. Findings indicate that social media enhances brand awareness, fosters trust, and drives consumer loyalty, ultimately strengthening brand image in the digital marketplace.

Background. The paradigm of treatment using herbal plants is still attached to the Indonesian people for wound healing. One of the plants that is often used for treatment and has the effect of accelerating wound, is the binahong plant (Anredera cordifolia). The aim of this study is to determine the effect of hydrogel of binahong leaf extract (Anredera Cordifolia(Ten.) Stennis) on the healing of incisional wounds in wistar rats. Method. This study uses a True Experimental research design with the Post Test Only Control Group Design method. The samples were 30 wistar Rattus norvegicus rats, divided into 5 groups, namely: K (control group), P1 (was given 10% puvidone iodine ointment), P2 (was given 5% binahong leaf extract hydrogel), P3 (was given 10% binahong leaf extract hydrogel), P4 (was given 20% binahong leaf extract hydrogel). The treatment was carried out for 14 days. Wound examination was carried out on days 1,3,6,9,12,14. The REEDA score parameter were used to assess wound healing. Result. The bivariate analysis using the Wilcoxon paired difference test in each experimental group showed a significant difference only in group P2 (was given 5% binahong leaf extract hydrogel) with group K (control group), group P1 (was given 10% puvidone iodine ointment) and group P2 (was given 5% binahong leaf extract hydrogel) during days 12 and 14. incision wound compared to groups P3 and P4 on the same day. The average score of the REEDA scale on days 1,3,6,9,12, and 14, the most significant incisional wound healing in wistar rats was given hydrogel binahong leaf extract with a concentration of 5%. Conclusion. There is an effectiveness of healing incision wounds in wistar rats by giving hydrogel binahong leaf extract. The hydrogel binahong leaf extract 5% is the most significant concentration assessed from the average REEDA scale score.

This study examines the effects of TikTok app use on marital fidelity, highlighting the challenges couples face in the digital age. The method used is qualitative research with a literature review approach, which aims to collect and analyze various relevant sources regarding the impact of social media, particularly TikTok, on marital relationships. The results show that the use of TikTok can reduce interaction between couples, exacerbate tensions, and neglect family responsibilities, potentially leading to relationship dissatisfaction and even divorce. TikTok, as an engaging entertainment platform, can exacerbate communication problems in marriage, increase the temptation to have an affair, and negatively affect self and spousal perceptions. In addition, the study also examined the views of the biblical teachings and Canon Law of the Catholic Church on marital fidelity, which emphasize how important it is to maintain commitment in the conjugal bond as part of the Christian vocation. Based on these results, the study provides practical recommendations for couples to maintain marital harmony, including improving open communication, setting firm boundaries in the use of social media, and strengthening relationships based on faith values. The results of this study show that with a thoughtful approach, the use of social media can help couples maintain marital harmony.  

This research aims to identify and analyze digital marketing strategies that are effective in increasing product sales in the online market. The research methods used include actor surveys of local businesses, and data analysis from digital platforms. Research results show that the use of social media, search engine optimization and content marketing play an important role in expanding market reach and attracting potential customers. Integrating e-commerce with digital marketing strategies such as paid advertising (PPC), email marketing, and influencer marketing has also proven effective in increasing sales. And the use of platforms such as Instagram, Shopee, TikTok has also been proven to increase sales in this digital era

This study aims to analyse the effect of Social Media Marketing and Influencer Marketing on purchasing decisions for skincare products. Using a qualitative research method through a literature review, this study evaluated the effectiveness of both marketing strategies in influencing consumers. The results showed that Influencer Marketing has a significant influence due to its ability to build trust and emotional connection with the audience. In contrast, Social Media Marketing does not always have a significant impact, except on platforms like TikTok that utilise creative and interactive content. This research emphasises the importance of marketing strategies that match the characteristics of the platform and target audience.

This study aims to analyze the impact of character education policies on student behavior in schools. Character education has become a priority in national education policy as an effort to form a generation that has integrity, responsibility, and tolerance. The method used in this study is a literature study, where data is collected from various literature, such as scientific journals, books, and relevant research reports. The results of the analysis show that the implementation of character education policies has a positive impact on student behavior, such as increasing discipline, honesty, and the ability to work together. However, the effectiveness of this policy is influenced by several factors, including the quality of implementation in schools, support from teachers and parents, and a conducive school environment. This study is expected to be a reference for policy makers and education practitioners in optimizing character education programs in schools.    

As technology rapidly advances, the internet and social media have become an integral part of everyday life. Social media, which has evolved significantly since the Web 2.0 and 3.0 eras, plays a crucial role in communication and marketing. In this context, Bank Syariah Indonesia utilizes social media as a marketing tool to reach customers, particularly the millennial generation, who are highly reliant on digital technology. This study aims to explore the application of social media in the marketing of Islamic bank products and how brand image influences customer decisions. The use of social media platforms such as Instagram, Facebook, Twitter, and TikTok allows the Islamic bank to introduce products and expand its market reach more efficiently. Furthermore, the research indicates that marketing through social media significantly influences consumer purchase intent and strengthens brand image. The bank's brand image is also influenced by product quality, responsive customer service, and the company's reputation, all of which contribute to increased customer trust. With the right digital marketing strategy, the Islamic bank can enhance operational efficiency, strengthen its market position, and provide better services to customers.

The development of digital technology has brought about major changes in the dynamics of Indonesian culture. One of the most prominent social media platforms is TikTok, which offers a creative space for its users to promote local arts, traditions, languages, and cultural heritage. This study aims to analyze the impact of TikTok on Indonesian culture, both positively and negatively. Positively, TikTok helps preserve local culture through short videos featuring traditional dances, culinary specialties, and the use of regional languages. This platform also supports the introduction of Indonesian culture to a global audience, increasing awareness of the younger generation about the importance of local culture. However, on the other hand, TikTok raises challenges such as cultural homogenization due to the dominance of global trends, distortion of traditional cultural elements, and the erosion of local values. Through a qualitative approach with literature studies, this study found that TikTok has great potential as a tool for cultural preservation if used wisely. In conclusion, collaboration is needed between content creators, the community, and the government to maintain a balance between preserving local culture and digital modernity.

The importance of implementing Community Service (PKM) in the Tri Dharma of Higher Education can make a positive contribution to society. The implementation of this PKM is entitled "Innovation in Making Gropak Made from Cassava in the Dasawisma Group in Central Sokaraja Village RT 2 RW 7 in an Effort to Pioneer Independent Business Opportunities." This Community Service will be carried out on Jalan Sidodadi RT 2 RW 7 Sokaraja Tengah Banyumas. The method used in implementing PKM is a participatory approach, lectures, and an FGD (Focus Group Discussion) approach containing counseling on how to find out how to create greater space for women who want to try to develop themselves through productive efforts. Other benefits of women's empowerment through a creative economy by utilizing natural resources as an effort to empower women in improving the economy of dasawisma groups and village communities. Apart from that, it is hoped that with community service, the existence of universities can contribute to the development of the application of science to society. It is hoped that the knowledge gained in this community service will provide further insight into the use of natural potential to optimize the role of women, especially in improving the family economy so that women can be independent, especially in Sokaraja Tengah Village, Sokaraja Banyumas District, Central Java.

This research aims to determine the influence of social media on language change slang among teenagers. Slang can be interpreted as puns and language styles used by teenagers to express themselves, and is often used in communication between peers. Slang itself has experienced development and modification from generation to generation. Nowadays, with the increasing popularity of social media, these platforms are becoming a forum for teenagers to share information, interact and develop new ideas. The method used in this research is a qualitative method through literature study from various social media, for example TikTok, Instagram, Facebook and X. Research results shows that social media plays a very important role in spreading new terms and slang among teenagers. Many slang words and creative terms emerged as a result the influence of trends and culture circulating on social media, which creates ways of communication which is more relaxed and flexible. Using slang on social media also helps teenagers form their identity, while creating differences in the way they communicate between the older and younger generations. Apart from that, this research also found that social media allows teenagers to adapt quickly to change Language.