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Agus Qowiyudin; Amina Septia Sari; Lailatus Syarifah

Jurnal Riset Rumpun Matematika dan Ilmu Pengetahuan Alam 2024 Pusat riset dan Inovasi Nasional

The ability to use image applications with accuracy, fluency and good and correct understanding is a challenge for students in forming new knowledge. There are still many students who do not master the skills of taking pictures of their surroundings in the Arloopa Application. Therefore, this research aims to evaluate the application of image media techniques to the skill of taking pictures of surrounding objects. This research is descriptive qualitative research. This research was carried out in three cycles, each consisting of two face-to-face learning cycles. The data analysis techniques used were descriptive qualitative and quantitative analysis. The results of the research show that students in cycles I, II and III have average scores which indicate that the application of image media techniques can improve their ability to use image media applications. It was concluded that the application of effective image media can increase the ability to take pictures of surrounding objects so that they become spatial shapes. Image media can facilitate students in learning English Mathematics.

Darwati Darwati; Saputri, Aqilla Aura Anggreini; Uliyah, Uni Masrochati; Putri, Erlina Meidiana; Aktamiati , Wulan +1 more

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

The community service activity entitled "Use of social media as a means of communication, information, documentation and promotion in the Blessings of Faith herbal drink business" aims to implement the university's tridharma, namely Community Service. The purpose of this activity is to provide information regarding the use of social media Instagram for small businesses and provide training on the use of Instagram so that its use can later be implemented in marketing activities for the red blessing red ginger business. The method used in this activity is direct observation of the Red Blessings Faithful ginger business by conducting direct interviews and documenting product photos and product manufacture which are then uploaded to Instagram media. The final result of this service is the use of social media Instagram as a medium for communication, information, documentation and means of promoting each product produced and activities discussed by the Ginger Berkah Setia business unit including images and supporting information

Erna Afrianty Tinendung

Jurnal Yudistira : Publikasi Riset Ilmu Pendidikan dan Bahasa 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Improving fable writing for class VII students through various visual media at Simpangkiri State Middle School. Researchers used descriptive methods with Classroom Action Procedures (PTK). The survey also revealed that there were 17 grade 7 students at SMP N 3 Simpang Kiri and there were several interesting stories created by the students. The cycle results also showed that there were 17 grade 7 students at SMP N 3 Simpang Kiri whose students created several interesting fairy tales. Nine students came up with very interesting tales. Based on the assessment of the ability to write fables using visual media in Cycle II, the results showed that 12 out of 17 students wrote very interesting fables. This is proven by the assessment of teachers and researchers that these 12 students wrote fairy tales using various visual media which were very interesting and imaginative.

Martinus Duryadi

Coram Mundo : Jurnal Teologi dan Pendidikan Agama Kristen 2024 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The purpose of this studied was to examine the influence of pastoral function and model of the church worship directly on brand image of the church; and the influence of pastoral functions and models of the church worship through mediating the character of Christ's followers on the brand image of the church. This research includes quantitative research with a survey approach; and path analysis models. Pastoral function and model of the church worship as exogenous (independen) variables; the character of Christ's followers as intervening variables, endogenous (dependen) was the brand image of the church. The study population of members of the Gereja Isa Almasih (GIA) congregation who are members of the congregation of Region I, Region II, Region III and Region IV.  The sample determination used the Taro Yamane formula with a confidence level of 90%, so the data was taken from 100 respondents. The number of respondents for each region is based on population. From the Regional I there were 34 respondents, from the Regional II 33 respondents, from the Regional III 18 respondents, and the Regional IV 15 respondents.  The data obtained from the questionnaire was analyzed with SmartPLS 3.  The results of the research analysis show that pastoral function directly has a positive influence on the brand image of the church but is not significant, but through the intervening variables of the character of followers of Christ, the influence becomes positive and significant. The character variable of Christ's followers becomes the complete mediation variable. While the worship model both directly and through variables intervening the character of Christ's followers has a positive and significant influence on the brand image of the church. The character variable of Christ's followers becomes a partial mediation variable.

Abed Nego Putra Pratama

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

The development of technology has resulted in more and more social media platforms appearing that can be used with various functions. Instagram is a social media application that is very popular with Indonesian people. Instagram is the application with the most users in Indonesia which is not only used as a means of entertainment, but Instagram can also be used to build branding for a company, such as Bank Jogja. The Instagram application is used by Bank Jogja to build a positive image with the name Instagram @bprbankjogja. This research aims to determine the use of Instagram in building a positive image of Bank Jogja. The method used in this research is descriptive qualitative with a case study approach with PII analysis. The analysis is divided into three stages, namely preparation, implementation and impact. The subject in this research is Bank Jogja's Instagram @bprbankjogja. The data collection techniques used in this research were observation and interviews. In achieving success in maintaining the positive image of Bank Jogja, currently using Instagram @bprbankjogja, the impact is quite large in disseminating information so that it can cover all groups. Judging from @bprbankjogja's Instagram content about products that are one of the attractions of society by offering this convenience, this has a big impact on society.

Shaila Annisa Yahya; Tria Patrianti

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

Government content is not trusted by the public and is boring. Policies on government social media are not well socialized. This phenomenon makes the Directorate General of Sea Transportation's public relations adapt the trend for publishing policy message information. The aim of this research is to determine the pattern of preparing government policy messages in building the image of the Directorate General of Sea Transportation. The theory used in this research is message structuring theory. The theory consists of attention, need, satisfaction, visualization, action. This research use desciptive qualitative approach. Data collection techniques were carried out using in-depth interviews and documentation methods. In testing the validity of the data, a source triangulation test was carried out using in-depth interview techniques. The results of this research are that the pattern of preparing government policy messages on Instagram @djplkemenhub151 is quite good. This can be seen from the message preparation process carried out by the public relations team. The attention stage is found by determining the agenda setting, determining the type of Indonesian and English, the language is semi-formal, the factor that influences the message to attract attention is the trend. The need stage is carried out with research. determine the actual topic that is used as a message, and look for references in online media. The satisfaction stage is obtained by selecting the right visuals. The visualization stage was obtained through determining the visual characteristics of the bombang icon and determining the turquoise green display color. The action stage is that the public relations team carries out preparations and team discussions to compose the message. The interaction that is built is carried out by responding quickly and responsively to the hotline service or replying to comments. The conclusion from this research is that a good message structuring pattern can build a positive image of the Directorate General of Sea Transportation.

Vesilina Vesilina; Susmiarti Susmiarti

Abstrak : Jurnal Kajian Ilmu seni, Media dan Desain 2024 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to identify and describe differences in the achievement of Dance learning among students at SMP Negeri 1 Batang Kapas, especially in the material of traditional Indonesian dance movements. This research uses a quantitative approach with Quasi-experiment method. The main instruments used to collect data were pretest and posttest. In this study, the population consisted of 174 students, with a sample consisting of class VII 3 as an experimental class that received treatment, and class VII 5 as a control class without treatment. The results of hypothesis testing showed that the use of images and video media had a significant impact on students' learning outcomes. With a significance level of 0.05, the calculated t value is -23.31, while the t table value is 1.669. Because t count is smaller than t table, it can be concluded that picture and video media are effective in improving students' learning outcomes.

Rai Sara Purnama Sari; Velda Ardia

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

In attracting consumers, every company has various strategies, one of which is to carry out Brand Activation or activities carried out by a brand to change the image or increase sales of a company. One of the beauty brands that does brand activation is YOU Beauty. Related to this, the aim of this research is to find out how much influence brand activation has on YOU Beauty products on followers of the Instagram account @youbeauty.idn, consumer loyalty on followers of the Instagram account @youbeauty.idn, the influence of YOU Beauty brand activation on consumer loyalty. The theory used by Brand Activation is Direct Marketing Activation, Social Media Activation, Promotion Activation, Marketing Event Activation, dan Sponsorship Activation, and Consumer Loyalty includes cognitive, affective, and cognative. The approach in this research is quantitative with an explanatory survey method. The data collection technique was carried out by distributing questionnaires which were given to 81 respondents to followers of the Instagram account @youbeuaty.idn. Sampling using probability sampling technique. Questionnaire collection method used is random sampling. The results of this study indicate that the effect of Brand Activation YOU Beauty as a whole responds well (agree), and the effect of Brand Activation on Consumer Loyalty as a whole responds well (agree) to all variable statements X and Y in the research questionnaire, and the magnitude of Brand influence Activation of YOU Beauty products has an adequate and moderate relationship of 0.575 to Consumer Loyalty of Instagram followers @youbeauty.idn with the percentage of brand activation influencing consumer loyality of 33.1% and while the remaining 66.9% is influenced by other factors.

Maulana Yusuf; Leo Feni Agustina; Deden Deden; Noerma Kurnia Fajarwati

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

In the current digital era, communication has become an integral element in daily life, with significant impacts on individual psychology. This research aims to examine the impact of communication on individual psychology, particularly in the context of information technology and social media. The research method employed is a literature analysis involving a study of various articles, books, and scholarly journals related to the topic. The analysis results indicate that communication through information technology and social media has a complex influence on individual psychology. It is found that the use of social media can affect self-esteem, self-image, anxiety, and emotional well-being. Additionally, there are also negative impacts such as addiction, depression, and sleep disturbances associated with intensive communication patterns via social media. However, the research also highlights the positive potential of digital communication in facilitating social support, expanding social networks, and enhancing individual psychological well-being.

Anasya Maulikha Rahma; Fransiska Arta Sihotang; Mirna Amelia Dewi; Noerma Kurnia Fajarwati

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

This research analyzes the open strategy implemented by Al Haris regarding social media (HT) in the context of political communication in the Regional Elections (Pemilu) with the Mayor. The focus is on how Al Haris utilizes social media, especially HT, to strengthen his political campaign in facing the Regional Elections. The main objective of this research is to understand how Al Haris’s use of HT affects his political communication and how it impacts public support and perceptions of him as a candidate. Qualitative methods are used in this research, involving the analysis of HT content posted by Al Haris and public responses and interactions towards it. The data used include HT posts, comments, and reactions from the public, as well as opinion surveys conducted regarding perceptions of Al Haris. The conclusion of this research highlights that Al Haris’s use of HT plays a role in building his political image, expanding the reach of his political messages, and increasing interaction with voters.    

Ahmad Faqih Badrul Murtaja; Dewi Lyien Ien

Jurnal Manajemen dan Pendidikan Agama Islam 2024 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

This research was conducted because the researchers' interest in the development of academic achievement and the quantity of students at MTs Al-Amiriyyah Blokagung was quite rapid, to analyze what kind of promotions were used by WKS Public Relations in increasing the positive image and quantity of students at MTs Al-Amiriyyah Blokagung and to analyze what factors -Factors that can affect the positive image and quantity of students owned by MTs Al-Amiriyyah Blokagung.The approach used in this study is a qualitative approach with a descriptive type of research. The method used in data collection is Observation related to social media promotion in increasing the positive image and quantity of students. Interviews with the Principal, WKS Public Relations and Media Team, as well as documentation data and archives of activities from the management at MTs Al-Amiriyyah Blokagung. The researcher uses the Miles and Huberman model, namely reduction, presentation and conclusion drawing or data verification. The results of the research obtained from the field stated that the image and quantity owned by MTs Al-Amiriyyah Blokagung in the eyes of the community was considered good. The communication strategies used, such as maintaining communication patterns, planning and arranging tasks as WKS Public Relations at MTs Al-Amiriyyah Blokagung, as well as maintaining openness and information provided to the public can affect the image and quantity of MTs Al-Amiriyyah Blokagung. Based on this, it can be seen that the factors that affect the positive image and quantity of MTs Al-Amiriyyah Blokagung are by planning and carrying out the programs well, improving the service system, maintaining good communication and cooperation among members/teachers or with the community as well as the existence of disclosure of information to the public.

Vina Damayanti; Ari Siswati

Jurnal Riset dan Publikasi Ilmu Ekonomi 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to analyze and explain the impact of digital marketing and brand image on work interest as intervening variables. The data collection method was carried out through questionnaires to 100 Scarlett Whitening consumer respondents, using techniques of non-probability sampling. Data analysis was carried out using the multiple linear regression method. The research results show that there is a significant positive influence of the variables digital marketing on buying interest, while variable brand awareness also has a positive and significant effect on buying interest. The brand ambassador variable does not show a significant influence on purchasing interest, while the online customer review variable has a positive and significant influence on purchasing interest. Apart from that, the brand image variable also has a positive and significant effect on purchasing interest, as well as variable digital marketing, brand awareness, brand ambassador and brand image has a positive and significant effect on purchasing decisions, and online customer does not a significant influence on purchasing decisions. However, the purchase interest variable was not proven to be an intervening variable that mediates the influence of digital marketing, brand awareness, brand ambassador, online customer review and brand image on purchasing decisions.

Ririn Sabriadi

Jurnal Rumpun Ilmu Bahasa dan Pendidikan 2024 Asosiasi Periset Bahasa Sastra Indonesia

The purpose of this study is to describe the poetry writing ability of grade VIII MTs students of Sorong City. The low ability to write poetry is caused by learning to write poetry that has not been carried out properly so that grade VIII students have difficulty when asked to write poetry.Therefore, the necessary learning strategies and instructional media fun and appropriate. To overcome these problems ARCS Metode and media images of events contained in the newspaper in teaching poetry writing class VIII MTs Sorong  Affairs. The research was conducted in two cycles. Each cycle consists of planning, action, observation and reflection. The results of this study indicate the existence of a process of learning, improvement, and change behavior in a positive direction.

Susan Ary Ayu Anjani; Shela Amelia Akhap; Dian Islami; Tria Patrianti

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2024 STIKes Ibnu Sina Ajibarang

The Originote provides skincare and beauty products. Starting from moisturizers to sunscreens, The Originote launched several skincare products that caught the public's attention. Until the brand name The Originote became viral on social media because many users felt helped by The Originote products, one of which was sunscreen. A viral video circulating on TikTok social media shows the LAB test results of a sunscreen whose SPF does not match those on the product packaging. The video was made by TikTok content creator @cicikoko_review. However, the video does not tell what brand of sunscreen the SPF does not match. This is what makes netizens and users of The Originote sunscreen products worried and suspect that The Originote is one of those included in sunscreen that has fake SPF. This research aims to find out how the role of Public Relations in building a positive image of The Originote products. In addition, this study will also identify factors that influence public perception after the occurrence of overclaim cases in The Originote sunscreen products. This research uses a literature study method with a qualitative approach. To validate the data, cross-reference analysis was conducted, comparing findings from various sources that were verified for reliability.

Gede Mas Sahasra Kirana Bhuwana Mandala Wijaya; Ni Made Asti Aksari

Gemawisata: Jurnal Ilmiah Pariwisata 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

Tourism is one of the sectors that continues to experience development, especially in the era of digitalization. One of an attractive tourist destinations in Bali, Indonesia is Jimbaran. This research was conducted on tourists who have visited Jimbaran. The purpose of this study is to explain how social media marketing moderates the relationship between destination image and tourist satisfaction on revisit intention. This study uses the theory of Planned Behavior with a sample size of 100 people and uses purposive sampling technique. Data collection in this study was carried out by questionnaire method via google form. The data analysis technique used in this research is Moderated Regression Analysis (MRA). The results showed that destination image and tourist satisfaction have a positive and significant effect on revisit intention, and social media marketing moderates the influence of destination image and tourist satisfaction toward revisit intention. The findings of this study can help Jimbaran Village authorities in developing policies aimed at increasing tourist visitation by utilizing social media to strengthen the influence of destination image and tourist satisfaction on tourists revisit intention to Jimbaran,      

Rafael Silva; Lucas Ferreira; Ana Oliveira

International Journal of Health and Social Behavior 2024 Asosiasi Riset Ilmu Kesehatan Indonesia

This study examines the impact of social media on body image perception and eating habits among young adults in Brazil. By analyzing survey responses and social media usage patterns, the research explores how online platforms contribute to body dissatisfaction, unhealthy dieting, and disordered eating behaviors. Findings reveal that frequent exposure to idealized body images and fitness-related content on social media is linked to negative self-perception and a greater likelihood of engaging in restrictive or compensatory eating practices. These results underscore the importance of digital health awareness programs aimed at promoting positive body image and balanced eating habits.

Ozi Saputra; Jupriani Jupriani

Jurnal Riset Rumpun Seni, Desain dan Media 2024 Pusat Riset dan Inovasi Nasional

promotional videos are used as a procces of forming a personal image or a place. The aim of this design is to produce a promotional media that is able to increase the number of tourists significantly, as well as provide information about various tourist attractions located in Kecamatan Kapur IX sub-district in the form of videos. The design method used is the 4-D method which has stages of definition, design, development, deployment. The data analis method uses SWOT to obtain the necessary data according to design needs. This promotional video for ecotourism in Kecamatan Kapur IX subdistrict goes through a creative program with pre-production, production and post-production stages. Results of designing a promotional videos as the main media for conveying information related to ecotourism in the Kecamatan Kapur IX sub-district so that is easy to understand and easy to access. Thispromotional videos also has other supporting media sucht as t-shirt, tote bags, stickers, posters, key chains and banner.  

Adinda Febrianti Santoso; Eka Farwati; Elpia Suryani

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2024 Universitas Palan

The research used is classroom action research (PTK) which aims 1) to determine the process of implementing learning using image media as an effort to improve Indonesian language learning outcomes for class II students at SD Negeri 056620 Muka Paya Ujung; and 2) To determine the increase in Indonesian language learning outcomes through the use of image media in class II students at SD Negeri 056620 Muka Paya Ujung. This classroom action research (PTK) will be carried out at SD Negeri 056620 Muka Paya Ujung. The location of this research was determined based on considerations where it was found that student learning outcomes in Indonesian language subjects were still low. The subjects of this research were class II students at SD Negeri 056620 Muka Paya Ujung in the odd semester of the 2023/2024 academic year, with a total of 8 people (7 male students and 1 female student). This research was carried out in three cycles, each cycle being held in one meeting. Data collection in Classroom Action Research (CAR) takes the form of observations, tests and documentation. Based on the description of the data and discussion of the research results presented, it can be concluded that the learning outcomes of class II students at SD Negeri 056620 Muka Paya Ujung in Indonesian language subjects have generally improved significantly from cycle to cycle by using image media in learning. It can be stated that: 1) Using image media can improve the process of learning Indonesian activities for class II students at SD Negeri 056620 Muka Paya Ujung; and 2) The use of image media in learning can improve Indonesian language learning outcomes for class II students at SD Negeri 056620 Muka Paya Ujung.    

Adilah Nisrina Ayu Sagita; Intan Natalia; Megan Lituhayu; Tazqiatun Napsiah; Tami Nazua Putri +1 more

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

The digital age is evolving quickly right now. The surge in electronic transactions has also caused customers to migrate to online shopping, specifically e-commerce. Customers are interested in purchasing when engaging marketing content is available, and they are also less likely to hesitate when purchasing from well-known brands. This study looks at factors related to content marketing, brand perception, decisions, and purchases that are influenced by purchase intention. Data was gathered via a Google Form survey from 100 respondents. analysis of data with the SEM smartPLS 3.0 program. The study's findings indicate that while brand image has no effect on decisions to buy, marketing content does affect interest and interest in buying influences decisions to buy. Purchase interest is not a mediator between decisions and the impact of marketing information.  

Irfan Irfan; Rahmat Widodo

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2024 International Forum of Researchers and Lecturers

Abdominal CT scan examination aims to determine the pathology and anatomy of organs in the abdominal area in the form of crossectional support images produced after the scanning process (Nesseth R 2000). CA Recti can be seen during this examination process through contrast media. The use of contrast drugs in general aims to analyze the presence or absence of tissues that have a different amount of contrast absorption compared to surrounding tissues.