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The purpose of this study is to ascertain how viral marketing and social media advertising impact consumers' purchasing choices on the Instagram Adds platform. The study's sample is made up of Instagram Adds users. The 159 respondents who were sampled were employed in a purposive sampling procedure to get samples. Tests of validity and dependability were run on the research data. The hypothesis test in this study used multiple linear regression tests. According to the conclusions of the first hypothesis test, the test results show that (1) Viral marketing increases purchasing behaviour on the Instagram Adds platform. (2) The results of the testing of the second hypothesis show that social media marketing has an effect on consumers' decisions to make purchases through the Instagram Adds platform.

In general, this study aims to determine the influence of Leadership and Workload on Employee Work Effectiveness at the Secretariat Office of the Regional People's Representative Council of Sibolga City. The type of research used in this research is descriptive correlational research, which describes and provides an explanation of the relationship between variable X (independent) as the independent variable that influences and variable Y (dependent) as the dependent variable that is influenced. For this study, the population was only Civil Servants consisting of 10 Structural Officials and 29 Staff at the Secretariat Office of the Regional People's Representative Council of Sibolga City, totaling 39 (thirty nine) Civil Servants. The analytical method used is the efficiency analysis technique of multiple correlation and multiple linear regression. The results showed that based on statistical testing partially showed t count 3.641 > t table 0.208 and a significant value of 0.001 <0.05, it means that the Leadership variable partially has a positive and significant effect on the Work Effectiveness variable. The workload variable shows t count 0.448 > t table 0.208 and a significant 0.004 <0.05, it means that the workload variable partially has a positive and significant effect on the work effectiveness variable.

This study aims to determine the effect of teacher's professional attendance and benefits on work performance in MIN 1 Cilegon City. The independent variable in this study is the attendance and professional allowance of the teacher while the dependent variable is work performance. The research used in this study uses an associative method with a quantitative approach. The population in this study was the MIN 1 Cilegon Teacher with a total of 30 Educators. Sampling 30 respondents of saturated samples. Data were collected by questionnaire and analyzed by SPSS version 26. The statistical methods used were normality test, classic assumption test of linearity test, simple correlation test, regression test and coefficient of determination analysis. Based on the results of the study "The Effect of Teacher Professional Attendance and Allowance on Job Performance in MIN 1 Cilegon City", can be seen as follows: The results of the product moment correlation coefficient analysis show that r = 0.574 means that it has a moderate or significant correlation between attendance and allowance variables on work performance. In the calculation of the hypothesis obtained results tcount> t table (6.006> 2.001) Based on the calculations in the simultaneous F test obtained Fcount = 6.822, while the value of F table = (dk = nk-1 = 30-2-1 = 27 amounted to 3.35 with a real level of 0.05 Fcount> F table (6.822> 3.35) thus Ho3 is rejected and Ha3 is accepted with a significance level of (0.004 <0.05), it can be concluded that "there is a simultaneous and significant relationship between presence (X) and teacher professional allowance (X2) for work performance (Y) in MIN I Cilegon City ".

The essence of the work ethic is to see work as more than just it a way to seek income alone, but to find existence and dignity as a human being. Someone will be excited to work, if the workload given is in accordance with their abilities. The formulation of the problem in this study is Is there an influence of work ethic and workload on work enthusiasm in the Sibolga City District Government? The purpose of this study was to find out whether there is an influence of work ethic and workload on work enthusiasm in the Sibolga City District Government. The hypothesis in this study is that work ethic and workload have a positive effect on work enthusiasm at the Sibolga Kota District Government Office. This type of quantitative research with a survey approach. The population is 85 people and used as a sample. Source of data comes from primary and secondary data. Data were analyzed using descriptive analysis and quantitative analysis.             The results of the determination test show that the variables of work ethic and workload can influence the variable of employee morale in the Sibolga Kota District Government, it is known from the magnitude of the coefficient of determination (R Square) that is 0.547. Work ethic and workload together or simultaneously have a positive and significant effect on the morale of employees in the Sibolga Kota District Government. Where the Fcount value is greater than the Ftable value (45.363 > 3.11). Partially, work ethic has a positive and significant effect on employee morale in the Sibolga Kota District Government. Where tcount = (2.515) is greater than ttable value (1.992), Partially the most dominant workload affects morale, meaning that the workload variable is more decisive in increasing employee morale compared to work ethic. Where the value of tcount = (4.441) is greater than the value of ttable (1.992). The multiple linear regression equation Y = 9.965 + 0.250X1 + 0.582X2 employee morale shows a positive direction

This study aims to examine the effect of the quick ratio on return on assets at CV. Parulian Sojuangon Panggabean Group, Central Tapanuli Regency. The author uses research methods in quantitative descriptive to discuss the problems faced by corporate finance. Data analysis explained the use of the results of several linear sub-data analyzes regarding the quick ratio (current ratio) to return on assets (Y). The results showed that there was a negative relationship between the quick ratio and return on equity on CV. Parulian Sojuangon Panggabean Group Central Tapaanuli Regency is 0.333, so when interpreted on a value scale it can be categorized as low. The regression equation obtained Y = 0.500 - 0.206X which shows the effect of the quick ratio on return on assets on CV. Parulian Sojuangon Panggabean Group, Central Tapanuli Regency. The t test shows that the hypothesis proposed is rejected (not significant), where t count is 0.612 > 3.18245, which means that return on assets is not necessarily reduced by the regression coefficient/slop (0.206) if the quick ratio variable is added by one unit. While the coefficient of determination is known that the quick ratio only plays a role of 11.1% of the return on assets at CV. Parulian Sojuangon Panggabean Group Central Tapanuli Regency and the remaining 88.9% is influenced by other factors not included in the model.

This study aims to analyze the effect of compensation, leadership style, work environment, and perceptions of job opportunities on employee turnover intention. The population used in this study were all employees working and the sample used is 70 employees. This study used non-probability sampling technique research methods with saturated sampling method (census). Data analysis in this study used the SPSS 24 program. The data analysis technique used was multiple linear regression analysis. The results of the analysis and discussion show that the variable Compensation has a partial negative effect on Turnover Intention, Leadership Style has a partial negative effect on Turnover Intention, Work Environment has a partial negative effect on Turnover Intention, and Perception of Work Opportunities has a partial positive effect on Turnover Intention.

This study aims to determine what factors affect job satisfaction of online drivers in the city of Semarang. The population used in this study were all online drivers in the city of Semarang and the sample used was 352 employees with the Slovin formula, using probability sampling technique with random sampling method. Analysis of the data in this study using the SPSS 24 program. Hypothesis testing with multiple linear regression approach. The results of the analysis and discussion show that the variables have a partial effect, namely; Welfare level has a significant positive effect on Job Satisfaction, Resilience has a significant positive effect on Job Satisfaction, Job Flexibility has a significant positive effect on Job Satisfaction, Non-Physical Work Environment has a significant positive effect on Job Satisfaction Online Drivers in Semarang City.  

The formulation of the problem in this study is whether work ethics and work experience simultaneously influence the work performance of employees at the Sibolga City DPRD Secretariat Office? The purpose of this study is to find out and analyze whether there is an effect of work ethics and work experience on employee performance at the Sibolga City DPRD Secretariat Office. The hypothesis of this study is that there is an effect of work experience on employee performance at the Sibolga City DPRD Secretariat Office. The population is 108 people and the sample is 52 people. The results showed that work ethics and work experience simultaneously affect employee performance, where Fcount (86.578) is greater than Ftable (3.18) and Sig.á (0.000b) is smaller than α 5% (0.005). There is an influence of work ethics on employee performance, where the tcount value of 5.511 is greater than the ttable value of 2.008 or a significant (Sig-t) of 0.000 less than α (0.05). There is the influence of work experience on employee performance, where the tcount value of 2.780 is greater than the ttable value of 2.008 or a significant (Sig-t) of 0.008 less than α (0.05). 77.9% work ethics and work experience can affect employee performance. The positive sign in the multiple linear regression equation, namely Y = 4.825 + 0.552X1 + 0.314X2 indicates that employee performance will increase if work ethics and work experience are good.

Higher education aims to hone the abilities and competencies needed in the future. In the lecture process, students required to complete assignments. The large number of assignments makes students often cause burnout. The technique applied is quantitative techniques using cross-sectional design. Sampling using questionnaires with a variable number of tasks and a variable burnout rate the value of the regression coefficient for the number of tasks shows a value of 0.853, indicating that the variable number of tasks has a positive influence on the burnout rate. The variable significance value of the number of tasks is 0.28, where the value is 0.05. The results of the hypothesis test prove that the number of tasks had a substantial and positive caused on the burnout rate.

For this study aims to determine the influence of organizational culture and organizational commitment to employee performance at PT. Pos Indonesia (Persero) Sibolga by withdrawing the hypothesis that there is an influence of organizational culture and organizational commitment on employee performance at PT. Pos Indonesia (Persero) Sibolga .                The results showed that there was a positive relationship between organizational culture and employee performance of 0.617, so that when interpreted on a value scale it can be categorized as sufficient correlation, thus the variable organizational commitment to employee performance is 0.684 which is categorized as sufficient correlation at PT. Pos Indonesia (Persero) Sibolga . The regression equation obtained is Y = 21.783 - 0.099 X1 + 0.512X2. The t test shows that the proposed hypothesis is accepted, where t count is -0.371 <2.03011, which means that the hypothesis that there is an influence of organizational culture on employee performance is rejected, while the hypothesis that there is an effect of organizational commitment on employee performance is proven significant, where t is smaller from t table (3.714 > 2.04841). While the coefficient of determination is known that organizational culture and organizational commitment only play a role of 24.2% on employee performance at PT. Pos Indonesia (Persero) Sibolga and the remaining 75.8% is influenced by other factors not included in the model. Hypothesis Testing There is an influence of organizational culture and organizational commitment simultaneously on purchasing decisions that are accepted as true, where Fcount is greater than Ftable, namely 7.015 > 3.35. /Anova (hypothesis test)

He formulation of the problem in this study is the effect of training and discipline on employee performance at PT. Horizon Group (HG) Pondok Batu, Central Tapanuli Regency This study aims to determine the effect of training and discipline on employee performance at PT. Horizon Group (HG) Pondok Batu, Central Tapanuli Regency. The sample in this study were employees of PT. Horizon Group (HG) Pondok Batu, Central Tapanuli Regency, totaling 26 (twenty six) people. The data analysis technique in this study is Multiple Linear Regression. The results of this study indicate: Partial training has a positive and significant effect on employee performance; Work discipline partially has a positive and significant effect on employee performance; Training and work discipline simultaneously have a positive and significant effect on employee performance

This research leads to the Effect of the Ratio of Roa, Roe on Profit Building in Mining Companies Listed in the Jakarta Islamic Index for 2018-2022. The benefit of this research is to find out whether there is an effect of the Roa, Roe Ratio on Profit Growth in Mining Companies Registered in the Jakarta Islamic Index for 2018-2022. The analytical method used in this study is panel data regression. and processed data used in this study by utilizing Eviews 12 and Microsoft Excel 2010 software. The sampling method used was purposive sampling, namely by considering several criteria specified in this research. The research results show that Roa has an effect on profit growth and Roe has no effect on profit growth, while together (simultaneously) Roa and Roe have an effect on profit growth in mining sector companies in JII 2018-2022Keywords: net income, total assets and share price

The Covid-19 pandemic has had a significant impact on the global economy, including Indonesia, Banten Province being one of the areas affected, with an increase in the unemployment rate as one indicator. The purpose of this study was to analyze the unemployment rate in the Banten area due to the Covid-19 pandemic. This study used a qualitative approach or secondary data method from the Central Bureau of Statistics (BPS) and analyzed using linear regression. The results of the study show that the unemployment rate in Banten has increased significantly since the Covid-19 Pandemic began. This is due to the reduced number of jobs and a decrease in economic activity in the area. This research is expected to contribute to the development of government policies in overcoming the effects of the Covid-19 Pandemic on the unemployment rate in Banten Province.

Ship waiting time is one issue that is always getting serious attention in every country. Marine transportation became the main made of transportation in trade. Nearly 90% of foreign trade is done by sea. Freight carried by sea to be very efficient due to large carring capacity and this the role of the port as a place where ships can carry out loading and unloading of goods becomes an important means of supporting adequate facilities and infrastructure. If the performance of the port is not optimal, it will have a direct impact on the service so that it will cause new problems, namely the ship’s waiting time gets higher, so that it  willlead to high costs, which have a direct impact on the price of goods on the market. This research has objective to know analysis the influence of factor ship scheduling, pilotage, and loading and unloading productivity to the waiting time. This research was conducted at the Port of Sei Kolak Kijang as a sample. The data collection done was through a method of observation, the literature study, interview, documentatuion and the questionnaires. Techique the analysis used is linear regression multiple with program assitance SPSS V.20. Based on the results of research and analysis produced equation: Y = 15.326 - 0,220 X1 - 0,178 X2 – 0,308 X3 + µ. Where the decision variable of waiting time (Y), ship scheduling (X1), pilotage (X2), loading and unloading productivity (X3) tested using t test show that the three independent variables significantly influence passenger decision as dependent variable. The Adjusted R Square number of 0,665 indicates that 66,5 percent of waiting time variables can be explained through the three independent variables in the regression equation. While the remaining 33,5 percent is explained by other variables outside the three variables used in this study.

As international trade activities are increased, there are more regulative practices which might  be  barriers to trade. One  of such hindrances is exchange rate volatility that  affects trade activities both  directly  and indirectly. Exchange rate volatility of currencies can  affect  the  trade engagements and  as well as the  trade balance of a country. One  of the  implications of the  study is that  the  impacts of monetary policy changes on trade activities can  be  noticed significantly in the  long-term. While impacts on export levels  are usually immediate, import levels are changed in long-run. The research analyzes the correlation between inflation and  devaluation and  clearly  states their  impacts on  trade balance. The  case study about devaluation of the  currency of Azerbaijan elaborates the  impacts of currency volatility on exports which is illustrated and analyzed in this research. Moreover, inflation and  devaluation correlations and  their impacts on import level of a country are studied through correlation and  multiple  regression analyses based on the  data exported from  OECD and  World Bank.  The  results conclude that  exchange rate volatility significantly impacts the trade balance in terms of imports and  exports. Given the  results, exchange rate is a non-trade barrier and affects foreign trade.

Property price determination is a complex challenge influenced by various factors, thus requiring an effective method for accurate prediction to support investment decision-making. In the current digital era, conventional approaches are being replaced by data-driven and artificial intelligence methods, where Linear Regression remains a popular choice due to its simplicity and effectiveness in modeling linear relationships. This study aims to analyze the relationship between the physical characteristics of a house and its selling price, and to build an accurate predictive model using the Linear Regression algorithm. A quantitative method was used, focusing on Building Area , Number of Rooms, and Building Age  against the House Selling Price. Correlation analysis results show that Building Area has the strongest correlation (0.81) with price, while Building Age shows a negative correlation (-0.52). The Linear Regression model demonstrated very strong and stable performance. The model achieved an R² Score of 0.9396 on the testing data, meaning 93.96% of house price variability can be explained by the model. Furthermore, the low MAE of only 11.31 million rupiah indicates a small prediction error, and the consistency of R² scores confirms that the model does not suffer from overfitting. This study concludes that the Linear Regression model provides excellent, stable, and reliable prediction performance for projecting house selling prices

: Financial distress is a condition where a company experiences a decline in financial condition which is usually temporary, but will develop worse if the condition is not quickly overcome and can cause the company to go bankrupt. The purpose of this study is to determine the effect of profitability, liquidity, company size and institutional ownership on financial distress. The population is property and real estate companies listed on the Indonesia Stock Exchange (IDX) in the financial statements for the 2016-2021 period. Samples were determined by purposive sampling techniques with certain criteria and obtained samples of 36 companies. This study used a multiple linear regression analysis method assisted by the SPSS Version 22 program. The results of this study show that profitability as measured by return on equity has a positive and significant effect on financial distress, liquidity as measured by curre ratio has a positive and significant effect on financial distress, while company size does not affect financial distress, institutional ownership positively affects financial distress

The purpose of this study was to determine the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application. One psychological factor, namely emotional, also influences financial decisions and financial markets. Someone who has not been able to maximize and control himself is less able to be wise in spending money. The method used in this study is a quantitative method using a non-experimental design. The data collection technique was by distributing questionnaires, namely the emotional intelligence scale consisting of 14 items and the consumer behavior scale consisting of 27 items. The scale is presented using a Likert scale in intervals of 1-5. In this research data analysis technique uses simple regression analysis with the help of SPSS software. The subjects in this study were users of the TikTok Shop application with an age range of 17-40 years. The data obtained from the results of distributing questionnaires to the subjects is that there is no significant influence between the influence of emotional intelligence on consumptive behavior in users of the TikTok Shop application with a sig value. 0.147<0.05. So the results of this study show that there is no influence between emotional intelligence on the consumptive behavior of users of the TikTok Shop application.

Shopee is an e-commerce which is known for frequently changing brand ambassadors with the aim of attracting consumers from all classes and ages. Furthermore, another effort which is made by Shopee is that improve the quality of its products in order to attract more consumers. The aim of this study is that to analyze the influence of brand ambassadors and perceptions of product quality on purchase intention with the subject of student of the Shopee application users. This study used quantitative methods. Moreover, the samples in this study were 107 students who used Shopee application who were selected by using a purposive sampling technique. Meanwhile, the results of the hypothesis were analyzed by using multiple linear regressions. The results of the analysis show that there is no influence of brand ambassadors on purchase intention with a sig value. 0.301 (p>0.05). However, there is an effect of perceived product quality on purchase intention of students who use Shopee application with a Sig. 0.00 (p<0.05). Both of them can simultaneously influence the purchase intention of students who use Shopee application with a large influence seen from the R square coefficient of 36.6% so that the other 63.4% is influenced by other variables.

This study aims to test and analyze the effect of transfer prices and preferential relationship transactions on tax avoidance and to test and analyze the effect of profitability in moderating transfer prices and preferential relationship transactions on tax avoidance in infrastructure companies that are flattened on the indonesian stock exchange. The selection of samples in this study used the purposive sampling method with predetermined criteria, obtained by 23 companies for 6 years so that the total sample used was 138 data. The type of data used is secondary data obtained from the company's annual financial statements in the 2016-2021 period. This hypothesis is tested using descriptive statistical analysis, classical assumption test, multiple regression and moderation test, hypothesis test, namely t test and r analysis test. The results of this study show that partially the price of transfers and special relationship transactions has a negative and significant effect on tax avoidance. Profitability cannot strengthen but significantly affect transfer prices and preferential relationship transactions on tax avoidance