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Annisa Aprilia Husnul Khotimah; Danurwenda Permana Erlushandy; Virginia Mandasari

Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia (JPPMI) 2023 Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Digital marketing is a marketing activity or promotion of goods or brands using digital media or the internet to quickly attract consumers or potential customers. The method used in this study is a qualitative method. This research focuses on Taso Ndeso MSMEs located in RT 4 RW 12 Sukorejo Village, Blitar City. This is because the Taso Ndeso MSMEs themselves still have not utilized and have not used marketing through digital marketing to promote their products. Digital marketing utilization has becoming the important key of MSMEs “Taso Ndeso” in Sukorejo Village, Blitar City in attempt of increasing their market. By using digital platform like social media and website, MSMEs could reach better market outside their region. By showing their unique and nice products. MSMEs “Taso Ndeso” could attract potential consumer attention and increase their visibility. One of their digital marketing benefit for MSMEs “Taso Ndeso” are their capability for live interaction with customer. By using comment, direct message, and online survey, MSMEs could get precious feedback and understanding what their customer preference and also what their customer needed. By this knowledge MSMEs could fix and increase their products like what their customer needed, make them more competitive in market. Beside of that, digital marketing also have an important role to build great products for MSMEs “Taso Ndeso”. By using interesting visual content and story telling that can build emotions whos watching. MSMEs could convey their value and their unique products to audiens. By differentiate themself from competitor and build strong relationship with their customer. MSMEs “Taso Ndeso” can make their strong identity and  their customer trust with their products in long term.

Bara Abdul Gani; Mas Anienda Tien Fitriyah

Birokrasi: JURNAL ILMU HUKUM DAN TATA NEGARA 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Credit in Article 11 of Law Number 10 of 1998 refers to the provision of money or the equivalent thereof in the form of a bill, based on the agreement and mutual understanding between the two parties, namely the Debtor and the Creditor, with the obligation for the Debtor to repay the debt and interest obligations that have been determined. Before credit is granted to the debtor, the creditor will conduct a field survey regarding the debtor's financial activities until all conditions are deemed fulfilled, in order to avoid default issues in the credit agreement between the two parties. There are many ways to resolve default cases, and in BPR Surasari Hutama, resolving default issues in Credit Agreement No. B.28613/2019 that occurred in March 2019 with the guarantee of ownership documents of a 2005 Hyundai Excel motor vehicle was done by providing a multipurpose credit loan of Rp 15,000,000. It can be said that the loan became delinquent because the debtor did not have good intentions to repay the debt, resulting in an outstanding balance of Rp 9,800,000, and fled with the object provided as collateral. This study aims to understand the resolution of default in Multipurpose Credit with Motor Vehicle Ownership Documents as collateral and to determine that the creditor does not immediately execute the object but rather issues verbal or written reminders, such as Collection Letters or Warning Letters, in accordance with Bank Indonesia Circular Letter No. 26/4/BPPP dated May 29, 1993, and adheres to OJK regulations and Bank Indonesia Regulation No. 7/2/PBI/2005 dated January 20, 2005 regarding Restructurable Banking Credit.

Rahma Febriana; Riko Setya Wijaya; M. Taufiq

jurnal ABDIMAS Indonesia 2023 STIKes Ibnu Sina Ajibarang

MSMEs play an important role in the Indonesian economy. Therefore, the development and progress of MSMEs is very important. One of the efforts to increase the development of MSMEs is through promotional strategies by creating attractive and innovative marketing content. In addition, MSME players must also be able to utilize social media as an effective and efficient promotion and sales media. Both of these are good strategies, especially in the current digitalization era. However, after conducting a field survey, it was found that MSME players in the Keputih village area did not understand how to create content and utilize social media properly. Therefore, the group 74 KKN-T MBKM UPN "Veteran" East Java conducted training with the theme "Content Development and Social Media Management" as a solution to this problem. This research was conducted using survey and interview methods with a qualitative approach. This training was held on May 20, 2023 at the Keputih Harmony Tourism Market with the target of MSME players in the Keputih Harmony Tourism Market (PWHK) and MSMEs in the Keputih area but outside PWHK. This training produces output in the form of material and hones soft skills skills regarding the creation of interesting and innovative marketing content and how to manage social media to increase sales of MSME products in the Keputih Village area.

Natasya Nazla Prasetyo; Keren Stelin Maliangkay; Putri Andini Novianti; Risma Pertiwi; Sarah Rania Annisa

Jurnal Rumpun Ilmu Kesehatan 2023 Pusat Riset dan Inovasi Nasional

The health services between urban and rural areas are quite interesting because they have many differences that can be seen, especially the gap between the two areas. One of the characteristics of urban and rural areas is accessibility development, urban areas tend to develop faster than rural areas. This article was created with the aim of knowing the condition of health service facilities in rural areas in Indonesia and their access, especially for the elderly. The search strategy used in this research is a systematic literature review. The disparity in the elderly's use of health facilities are impacted by their education level, socioeconomic status, ownership of insurance, distance traveled, and cost of transportation. In conclusion, access to healthcare is crucial in Indonesia, particularly for elderly people living in rural areas. The Indonesian government must evenly distribute medical facilities in rural areas and guarantee universal coverage with National Health Insurance. To improve elderly health care, the government needs to develop sufficient expertise with health and social care workers with the necessary training in integrated care services.

Nur Habibah Dwi Astuti; Novi Rahma Wati; Daisy Marthina Rosyanti; Sugeng Purwanto

Jurnal Pengabdian Masyarakat Nusantara (Pengabmas Nusantara) 2023 Universitas Muhammadiyah Manado

Digital marketing is an absolute tool for today's business people, because consumers are more inclined to carry out purchasing activities online, especially after the pandemic. On the other hand, optimizing the use of digital marketing is also an interesting topic in the business world. Considering that currently almost all business units use information technology to support their business operations, even MSMEs are no exception. But unfortunately, not all MSMEs understand the role of digital marketing in reaching potential markets.The use of digital marketing in its development is carried out as an effort to survive amidst the onslaught of increasingly complex business competition. One of the MSMEs that has not adapted to digital marketing is Geprek SS, which is in Rungkut Tengah Village, Surabaya. The purpose of this service activity is to provide assistance to Geprek SS business owners to utilize social media, create content in the form of videography and photography that can support product marketing. The method of implementing this activity is divided into three stages, namely: (1) Identification of problems which analyze what are the obstacles to the MSMEs Ayam Geprek SS and Needs Analysis; (2) Socialization and training to the owner of Ayam Geprek SS regarding the features available on social media and how to use them as digital marketing utilization; (3) Assisting the owner in implementing various explanations at the socialization and training stages so that they can use social media independently. The results of this activity are expected to be the MSMEs Ayam Geprek SS which has implemented digital marketing and is increasingly developing the contents or content in it so that it does not fade the branding of its products, and continues digital marketing and explores more features in social media.

Nur Asneni; Marwiah Marwiah; Nurcholish Nurcholish

Jurnal Motivasi Pendidikan dan Bahasa 2023 International Forum of Researchers and Lecturers

This study aims to determine the Indonesian teacher's strategy in dealing with the weak interest in learning Indonesian in grade 8 students of SMPN 1 Bontonompo Selatan. The research instruments in this study were observation, interviews and documentation. The data sources used in this study are primary and secondary data sources. The approach in this study is a qualitative descriptive approach. Data collection techniques are documentation guidelines, interview guidelines, and observation guidelines. Data analysis techniques are the identifying stage, the classifying stage, the analyzing stage, and the describing stage. The research results obtained from this study are: the strategies used by Indonesian teachers in dealing with weak interest in learning Indonesian language education in grade 8 SMPN 1 Bontonompo Selatan using three strategies namely conducting diagnostic tests, using various media and methods and establishing cooperation between teachers and parents of students. This strategy is the choice of Indonesian language teachers in dealing with students' weak interest in learning to increase student motivation and interest in learning.  

Femy Atha Fredella; Delta Diva Dinanty; Syahrani Nur Aullia Octivanti; Faridah Nur Azizah; Fairuzah Nafisah Adwitiya

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

In the era of globalization, packaging plays a very important role, apart from showing a good appearance the packaging certainly supports the product image, but in fact the labels on the packaging are often ignored by Micro, Small and Medium Enterprises (MSMEs) in Indonesia. MSME actors prioritize the product packaging strategy and ignore other supporting factors, namely labeling. Labels are writing, pictures, or a combination of both that are inserted into, affixed or printed on and form part of the package to provide comprehensive and complete information about the contents of the package. The product packaging strategy uses labeling, namely by placing a combination of writing or images, then placing it as a supporting part in the product packaging to increase interest in a product, it can also make it easier to recognize because the information from the product is placed in an easily visible part. Labeling the product contains information of the product or the brand, it also can be the composition or the certificate of legality. As well as taxes contained in small and medium businesses that can help determine the selling price of an item to be marketed.

Mulyadi Mulyadi; Risky Marchel Tanjung; Azira Wina Kusuma; Fadya Levia Azahra; Tiara Sekar Maharani +1 more

Konstanta : Jurnal Matematika dan Ilmu Pengetahuan Alam 2023 International Forum of Researchers and Lecturers

The purpose of this research is to analyze the effectiveness of Geogebra learning media in solving math problems among students. The method used in this study is the literature review method with a qualitative approach, which involves a literature review of library sources such as books, articles, journals. Data collection techniques were carried out by conducting literature studies and distributing questionnaires and test questions given to 10 students from class 4C in the 4th semester of Mathematics Education at Indraprasta University PGRI, who were considered to represent the entire research subject. The data analysis technique uses descriptive analytic by collecting data then compiling, analyzing and drawing conclusions. The results of this study indicate that Geogebra is less effective in solving mathematical problems due to lack of knowledge about Geogebra and low interest in using Geogebra.

Farhatani Rahayu; Novita Putri Amanti; Tiara Utami; Arya Maranatha R. M; Alisyahaq Mahdiyatul Asdhar

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

The potential of the Merak Kecil Island tourist attraction in Cilegon Banten is very high because it has a fascinating beach and sea landscape. This makes many tourists interested in visiting Pulau Merak Kecil. The facilities offered are also quite adequate. Anak Pulo is a local resident who manages Merak Kecil Island. Seeing and observing the great potential of Merak Kecil Island, it is necessary to develop tourism assisted by the local government. By using qualitative research methods through interviews, observation, and documentation. The data used in this research are primary data and secondary data. The results of this study are tourism potential and development shows a feasibility, so that from Aspect 4A and SWOT Analysis, Merak Kecil Island can become a competitive marine and coastal tourism.

Fasikul Ikhsan; Sam’un Mukramin

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Providing motivation is something that is absolutely necessary for world campuses to increase learning motivation and learning outcomes. Internal and external motivation is a requirement that cannot be ignored. This study aims to analyze the causes of the increase in N-Act members of the University of Muhammadiyah Makassar through PKM. The research method uses qualitative methods with descriptive analysis research types. The data was obtained through interviews with 5 students from Muhammadiyah Makassar University. Analysis of presentation of motivation is based on David McClelland's theory. The research results: 1) Achievement of N-Ach Through Student Creativity Programs, 2) Giving motivation encourages the desire to achieve, 3) The influence of providing information encourages students to achieve achievements. The implication of providing motivation is not only to increase interest in developing student creativity but also to create an atmosphere of competitive competition within the scope of the University of Muhammadiyah Makassar  

Ali Haydar; Augustin Mustika Chairil

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2023 FKIP, Universitas Palangka Raya

Mentoring has become one of the important factors in improving the quality of knowledge and marketing for swallow farmers. The research aims to explore the assistance of swallow farmers through the application of Brand and Communication Marketing by the Swallow Headquarters in increasing the knowledge and marketing of swallow farmers. In the context of sales, brand assistance and communication marketing help swallow farmers in increasing sales of their swallow products. With the right communication strategy, they can communicate the benefits, value, and uniqueness of swallow products to potential consumers, which in turn drives consumer interest and influences purchasing decisions. In addition, this assistance also expands the market reach of swallow farmers and helps them in building stronger relationships with consumers through relevant communication channels.

Alfiyah Syifa Idztihar; Arumsari Arumsari; Fatimah Nur Salsabila Rahmatul Ummah; Ateng Supriatna; Tri Cahyanto

Jurnal Akuntan Publik 2023 International Forum of Researchers and Lecturers

The high interest in packaged food products in Indonesia, as a country with a predominantly Muslim population, requires halal packaged food products in accordance with Islamic law to use its products. Therefore, even though every product has a halal logo for consumer safety, the presence of a halal label on packaged food can influence consumer buying interest in purchasing packaged food products. The purpose of this research is to find out how Muslim consumers buy interest in packaged food products that do not have halal certification. The method used is descriptive analysis method and the results obtained are analyzed qualitatively. Data acquisition resulted from questionnaires distributed randomly to people who are Muslim. The results of the study show that the public's understanding of halal label certification is quite good. Halal label certification is a very important element in a packaged food product. Every food product must include a halal label. The issuance of halal label certification is sufficient to influence people's decisions in buying packaged food products, with the existence of halal label certification it gives a sense of security and confidence to the public in buying packaged food.

Hasyim Asy’ari; Syabilla Putri Atmawijaya; Ahmad Sulthan Nagip; Aesha Najwa Alia

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

Effective leadership from a school principal is the key to improving the quality and performance of teachers as learning agents in madrasas. This study aims to find out and analyze in depth the leadership behavior of school principals in improving teacher performance at public elementary schools (MIN) 15 Bintaro. This study uses a descriptive qualitative research method. The research subject is the head of the school. Sources of data obtained through observation, interviews and taken from various literature relevant to the research material. The results of the study show that: (1) The principal's leadership behavior in improving teacher performance at MIN 15 Binatro, namely: the principal has influenced and mobilized subordinates, the principal determines the tasks of the teachers and provides training so that teacher performance increases, the principal is able to communicate effectively with teachers, principals involve all interested parties in making decisions; (2) Policies that can be implemented by school principals to improve teacher performance, namely: establishing cooperative relationships with teachers, measuring teacher performance by looking at the abilities of their students, and paying attention to the methods teachers use to teach; (3) In improving teacher performance the principal of the MIN 15 Bintaro school seeks to improve the discipline and responsibility of teachers.

Azhilla Margiani Saraswati; Iwan Rizal Setiawan; Asriyanik, Asriyanik

JURNAL ILMIAH KOMPUTER GRAFIS 2023 UNIVERSITAS STEKOM

In the era of globalization, cultural exchange is easier to do. One of the cultures that are popular with young people in Indonesia is Japanese animation. Animation is an image that is made to look real with artificial intelligence technology. At this time many people are interested in animated content that is displayed in real-time via social media, but there are still many who have not been able to present it optimally regarding the expressions and movements of the characters. So the researchers used the face tracking method in the Live2D application to produce animated characters that can interact directly with the exact expressions of the actors behind the camera. Tests using Vtube Studio Unity proved that the animations created succeeded in displaying the actors' expressions and movements in real-time. The final result of the animation created is distributed via social media YouTube and TikTok. Keywords: Animation, Live2D, Character, Face Tracking

Fitri Nabila; Anggi Rozma Yusmita; Aisyah Aulia Fajhriany; Febrina Dafit

Ta'rim: Jurnal Pendidikan dan Anak Usia Dini 2023 Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau

The purpose of this observation activity is to see the development and application of basic literacy in elementary schools. In compiling this article, a pedescriptive type of research was carried out using a qualitative approach, to obtain an overview of the implementation of basic literacy in elementary schools. Based on the results of interviews conducted by group 6 with school principals, teachers and students at SDN 138 and SDN 190 Pekanbaru, regarding how the implementation of basic literacy is implemented in elementary schools and how programs are implemented to improve basic literacy in two schools, namely Public Elementary School 138 and Public Elementary School 193 Pekanbaru, found similarities and differences in the implementation of basic literacy in these two schools. As for the explanation of the stages of the school literacy movement, the first is the habituation stage. At this stage it can be done by getting used to reading for approximately 15 minutes before learning. To support this activity, of course, schools are expected to be able to provide books other than textbooks and other reading materials so that students are interested in reading. Second, is the development stage, which is the next stage after reading habits begin to form, the development of students' literacy skills can be carried out through various literacy activities.

Annisa Rahma Aulia; Anzelina Putri; Nila Alfiatunnikmah; Tenesya Dara Saski; Febrina Dafit

Jurnal Insan Pendidikan dan Sosial Humaniora 2023 International Forum of Researchers and Lecturers

Referring to the Big Indonesian Dictionary (KBBI), Literacy is the ability to write and read. And based on the Regulation of the Minister of Education and Culture number 23 of 2015, the School Literacy Movement (GLS) strengthens the moral development movement. The School Literacy Movement (GLS), which has been launched by the government, aims to increase interest in reading and familiarize students with reading routines. This research was conducted by the author in order to find out how the process and implementation of literacy programs in several elementary schools in Pekanbaru City and Kampar Regency. Regarding the elementary schools that were used as research objects, namely SDN 024 Tarai Bangun, SDN 037 Karya Indah, SDN 017 Pandau Jaya, and SDIT Az-zuhra. Which of the literacy implementation programs that we observed included Reading-Writing Literacy, Numeracy. Science Literacy, Cultural and Citizenship Literacy, Financial Literacy, and Digital Literacy. By conducting interviews and observations as the method used. The results of this study are intended to add insight regarding the successful implementation of literacy programs, challenges and suggestions.  

Nur Hanifah; Muhammad Sya’ban Zakiya; Oktaviana Dwi Rahmadhani; Inez Avista Rini; Fina Fakhriyah +1 more

Jurnal Mahasiswa Kreatif 2023 International Forum of Researchers and Lecturers

The purpose of this research is to analyze the causes of learning difficulties for elementary school students in learning mathematics, and to find out what materials students think are difficult to understand in learning mathematics. This study uses the Systematic Literature Review (SLR) method. The aim of the research is the Systematic Literature Review (SLR) method to evaluate, review and recognize relevant research so as to be able to answer questions on the specified research. The results of the study show that the factors causing learning difficulties for elementary school students in learning mathematics are, that internal factors include (1) Interest, students who are less interested in participating in mathematics learning, plus students in the class who are less focused and serious in participating in the teaching and learning process as seen by students always leads to the outside of the class when the teacher explains the material, (2) Factors of students' learning habits, less precise learning of students who only study when there is a test (3) Health factors of students, can affect the level of concentration of students in learning mathematics, if the student body is lacking healthy then it can affect student learning outcomes.

Meirry Rahmawati; Widyaning Hapsari; Patria Jati Kusuma

Jurnal Mahasiswa Ilmu Kesehatan 2023 STIKes Ibnu Sina Ajibarang

This study aims to determine how learning motivation in adolescents whom single mothers raise. This research method used qualitative methods with a case study approach. The research respondents were three adolescent single mothers in Purworejo Regency who were selected using a purposive sampling technique with the provision of single mothers. The results of the descriptive analysis show that adolescents who were cared for by single mothers experience problems related to learning motivation. The specific problems experienced by the three respondents were motivation and interest in learning. The lack of a mother's role in providing learning motivation affects students' low motivation to study toward their learning achievement. Based on the research results, the three respondents have different characteristics. Respondents have a high curiosity for new things. The lack of curiosity in respondents with low curiosity is due to inhibiting factors that make respondents lack interest in learning. The high level of creativity in correcting failures and mastery of learning materials owned by the three respondents had an optimistic impact on the learning process and outcomes. The lack of sympathy from the closest people, especially the mother, made the respondents indifferent to the learning outcomes they achieved, so laziness and decreased interest in learning arose in the respondents. Lack of control over study hours makes respondents often ignore study time and choose to play on their gadgets, decreasing student learning scores/achievement.

Maya Lisa Haupea; A. Bahasoan; Pieter S. Soselisa

Jurnal MIMBAR ADMINISTRASI 2023 Universitas 17 Agustus 1945

This research is a descriptive qualitative research. Aims to describe and explain the Public Perception of the Nomination Process of the Head of the Seith Village Government, Leihitu District, Central Maluku Regency. The informants of this research amounted to 10 people. The data needed in this study were collected through observation, interview, and documentation techniques. The data was successfully collected, processed and analyzed with the help of descriptive qualitative analysis techniques. The results of this study show that most of the Seith village community has high support for the nomination process for the head of the Seith village government, but there is not yet a full understanding. This was influenced by supporting factors, namely, the participation of the majority of the community and approval of the nomination of the king based on lineage, despite not having an education equivalent to high school. The process of determining the mata rumah parentah by saniri involves community representatives or community leaders who receive a delegation from saniri, and they agree that there is only one mata rumah parentah to become king, namely the mata rumah parentah Nukuhehe. While the obstacles are, Some people who do not understand the rules governing the process of nominating or appointing the head of government / king, lack of awareness and evaluation, Some people do not agree that the king is based on descent and the influence of the community on issues of interest.

Nur Anggraini Trisnawati; Fiqi Maulana

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

This study aims to determine the effect of organizational capital on the firm life cycle. The sample used is a manufacturing company listed on the Indonesia Stock Exchange for the 2009-2017 period, with a total of 580 observations of data from 116 companies and using a purposive sampling method. This study uses the independent variable organization capital which is proxied by OC/TA and the dependent variable company life cycle which is proxied by the dummy life cycle classification based on cash flow, retained earnings to total assets, and retained earnings to total equity. In addition, the control variables used are company size, market-to-book ratio, leverage, return on equity, company sales growth, capital expenditure, and asset turnover ratio. The analysis technique used is multinomial logistic regression. The results showed that organizational capital has a significant effect on the firm life cycle, where companies with high organizational capital are in the introduction and decline stages, while companies with low organizational capital are in the growth and maturity stages. Development requires quality human resources (HR). This human resource can act as a factor of labor production that can master technology so as to increase economic productivity. To achieve quality human resources requires the formation of human capital (human capital). The formation of this human capital is a way to obtain a number of people who have strong characters who can be used as important capital in development. This character can be in the form of level of expertise and level of community education. The concept of human capital investment that supports economic growth has existed since the days of Adam Smith (1776), Heinrich Von Thunen (1875) and other classical theorists before the 19th century who emphasized the importance of investment. human skills. Schultz (1961) and Deninson (1962) then showed that the development of the education sector with human resources as its core focus has contributed directly to a country's economic growth, through increasing the skills and productive capabilities of the workforce.  These findings and perspectives have stimulated the interest of a number of experts to research the economic value of education (Nurulpaik, 2005). Human capital is a stock of productive abilities and knowledge found in society. Alfred Marshal once said "the most valuable of all capital is that invested in human beings" (Becker, 1975). In this case human capital is a long-term investment in the development of human resources to increase productivity. The importance of human capital is that the knowledge that exists in human resources is the driving base in increasing productivity. Human capital can be distinguished from human resources management, but can also synergize. Human capital views humans more as intangible assets and human resources management views humans as costs or costs that are detrimental to the company. The concept of human capital emerged, due to a shift in the role of human resources. Human capital arises from the idea that humans are assets that have many advantages, namely human capabilities when used and disseminated will not decrease but increase both for the individual concerned and for the organization, humans are able to transform data into meaningful information. The concept of innovation has been continuously developed by a number of experts and institutions in the last 50 years. This is based on Resource Based Theory (Barney, 1991). In the perspective of Resource Based View (RBV), internal resources and the internal environment are the main keys for determining strategies to achieve high performance (Hitt et al., 2011). Resource Based Theory (RBT) focuses on the concept of attributes of excellence that are difficult to imitate as a source of superior performance and competitive advantage (Barney, 1991). Resources based theory is the company's resources as the main driver behind the company's performance and competitiveness. Based on this resources based theory, an organization can be assessed as a collection of physical resources, human resources, and organizational resources (Barney, 1991). Barney (1991) categorizes three types of resources: Physical capital resources (technology, plant and equipment) Human capital capital (training, experience, and insight), and Organizational resource capital (formal structure)