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Decision Support System (SPK) can be used to select the best college in this journal, the author uses the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) method which is expected to be a solution for consideration for prospective new students who want to pursue higher education. From the calculation results, it is found that the highest result value from the calculation formula can be used to be the best choice in choosing a college for prospective students. With confusion matrix accuracy reaching 90%.  

Item-based collaborative filtering is a popular technique in recommendation systems that aims to provide suggestions for films to watch or services to users based on similarities between items. In this approach, the similarity between items is calculated using metrics such as cosine similarity, allowing the prediction of user preferences for items that have never been rated. This research implements Item-based collaborative filtering using datasets from Kaggle. Experimental results show that the resulting model is able to provide recommendations with significant improvements in evaluation metrics such as Mean Absolute Error (MAE) and Root Mean Square Error (RMSE) of 3.05 and 3.26. This shows that the smaller the value, the better.

The main aim of this research is to dissect the influence of social media use on election preferences among Generation Z. By identifying patterns of interaction and exposure to political information through digital platforms, this research provides a sharper understanding of the role of social media in Generation Z. Z's political preferences in the environment. election in 2024. Therefore, it is hoped that this research will provide useful insights for politicians in designing effective and applicable political strategies to reach and understand Generation Z.    

This study develops a Decision Support System (DSS) for selecting outstanding students at SDN Kedunglumbu using the Simple Additive Weighting (SAW) method. The main goal of this DSS is to help the school determine outstanding students more objectively and efficiently. The SAW method was chosen for its ability to provide weighted sums of relevant criteria, ensuring accurate and fair decisions. The system development follows a waterfall approach, with structured stages from planning to implementation. The evaluation criteria include PPKN, Indonesian Language, Science, Social Studies, and Mathematics, with seven students as the evaluated alternatives. The implementation of the DSS successfully displays information about outstanding students clearly, with Natasha Cahya Putri Ayu selected as the outstanding student with the highest preference score of 0.786. System testing using the blackbox testing method confirms that the system operates as expected, and calculations using the SAW method are consistent with manual calculations. Overall, the developed DSS successfully facilitates the selection process of outstanding students efficiently and objectively, while the SAW method proves effective in providing reliable results and supporting better decision-making in the educational environment.      

This article discusses the development of a decision support system (DSS) for selecting the best tourist attractions in Surakarta City using the Simple Additive Weighting (SAW) method. The background of the research is the importance of choosing the right tourist attractions to enhance visitor satisfaction and support regional development. The SAW method was chosen for its ability to provide structured assessments based on multiple criteria. This study uses an Agile approach in system development, involving planning, analysis, design, implementation, and testing stages. The results show that the developed decision support system can effectively manage the criteria and alternatives for tourist attractions. The calculations using the SAW method indicate that Sheikh Zayed Mosque has the highest preference value, making it the best tourist attraction according to this system. Testing shows that the system functions as expected, with consistent calculation results between manual and automated methods.  

In order to have strong competitiveness in an environment that continues to move dynamically, a business entity such as NAV Karaoke needs to think about a superior service package that has high competitiveness and is a favorite service that consumers want. In creating a NAV karaoke service or product package, it is necessary to think about a design that truly reflects the consumer's desires for karaoke entertainment products. Starting from the need to create a karaoke service design sourced from consumers, the researcher intends to empirically study what product or service items are like regarding the quality of service provided by PT. NAV Karaoke Family Biliton Surabaya, from this research it is hoped that it will be possible to find out how the public perceives existing services and how to improve them. Consumer preferences can literally be interpreted as the behavior shown by consumers in searching for, selecting, buying, using, evaluating the quality of business products and services that can satisfy their needs (based on a value system / experience / customer value). Consumer preferences for the attributes of a product are the level of suitability of the attributes of the product or service with consumer needs. The main factor necessary to know and understand value is to be truly aware of the needs of individual consumers and the market segments in which they are concerned. Service design is the value contained in a service and in the form of a service appearance that is distinctive and attractive and differentiates it from competing services, where service design can produce its own allure that attracts consumers' buying interest.

Choosing a university is a critical decision for prospective students, impacting their future education and career trajectory. To aid in this decision-making process, a Decision Support System (DSS) can assist students in selecting a university that aligns with their specific criteria and preferences. This study developed a decision support system using the Analytical Hierarchy Process (AHP) method for university selection in Surakarta. The AHP method was selected for its capability to handle multi-criteria problems by systematically comparing each criterion pair and evaluating their relative importance. The criteria considered in this research encompass academic excellence, facilities, location, expenses, and reputation. This system aims to offer more objective and precise recommendations to prospective students seeking universities in Surakarta.  

In today's fast-paced, information-driven world, productivity is paramount for personal and professional success. Effective reading, a crucial cognitive process, significantly impacts knowledge acquisition, critical thinking, and innovation. This research offers an extensive examination of optimizing reading spaces to boost productivity. The study investigates the intricate relationship between reading environments and cognitive performance, considering factors like lighting, ergonomics, acoustics, spatial layout, and technology integration. These elements profoundly influence reader engagement, information retention, and cognitive load. Moreover, the study delves into environmental psychology's role in shaping concentration, creativity, and comfort within reading spaces. It analyzes the psychological effects of design elements like color, nature, and organization on cognitive processes. Understanding these responses empowers designers and individuals to tailor spaces for better focus and well-being. The integration of technology within reading spaces is explored, assessing digital platforms, interactive displays, and personalized content curation's benefits for efficient information consumption. It addresses challenges in balancing printed materials and digital resources. Additionally, the study considers personalized reading spaces' impact on diverse demographic groups, accounting for age, cognitive abilities, and preferences in design and customization. It emphasizes adaptable spaces catering to various needs and learning styles. This research offers a comprehensive view of reading spaces and productivity enhancement. By examining design elements, psychological factors, and technological integration, it provides insights for creating spaces that empower individuals to engage effectively with information, think critically, and achieve higher productivity in academic and professional endeavors.

The research aims to analyze the trading strategies implemented by PT. Petrokopindo Cipta Selaras to enhance sales performance. The study employs a quantitative descriptive method, utilizing data collection techniques such as interviews, observations, data processing, and documentation. The collected data is analyzed thematically to identify the strategies used by the company to improve operational performance and customer satisfaction.Based on the analysis of data from PT. Petrokopindo Cipta Selaras for the period 2021-2023, it is observed that Market Share, Market Growth, and Revenue Growth have increased based on the calculation of revenue. The results of the hypothesis test indicate that Market Share and Market Growth have a significant impact on Revenue Growth. It is expected that the research findings will provide a deep understanding of PT. Petrokopindo Cipta Selaras's ability to effectively understand and respond to consumer preferences. This understanding will serve as a foundation for formulating strategic analysis to enhance sales performance, helping the company to maintain and increase market share, and strengthen its reputation as a trusted provider of logistics solutions, trading services, and industrial needs.  

Education is an effective way to improve people's quality of life. The quality of education depends on the quality of the teachers who teach. Teachers have an important role in the growth and development of students at school. SDN Langenharjo 01 evaluates teacher performance in teaching students by selecting the best teachers as a form of appreciation for their performance and also as a form of teacher motivation to improve the quality of teaching students at school. The school still carries out manual calculation processes and does not yet use the system. The aim of this research is to develop a decision support system for determining the best teachers at SDN Langenharjo 01 using the web-based Simple Additive Weighting (SAW) method. This research uses the Agile System Development method, starting with initial planning, then continuing with the analysis and design stages, and ending with implementation and testing. The SAW method calculation shows that Raharja S.Pd is the best teacher with a preference value of 0.9913. Testing of system functionality shows that all functions in this decision support system work as expected

This research aims to analyze marketing strategies and factors that influence the success of SMEs in the martabak business in the Sukatani area, Bekasi Regency, which coincides in Sukadarma Village, Kampung Serengseng Jaya. MSMEs play an important role in the local economy, but often face challenges in competing with larger businesses. To identify effective strategies, we conducted a qualitative study using in-depth interviews with Martabak MSME owners and used SWOT analysis to identify strengths, weaknesses, opportunities and threats faced. The research results show that the use of social media as a marketing tool, product innovation and service quality are the main factors that contribute to the success of martabak MSMEs. Additionally, partnerships with local suppliers and a deep understanding of consumer preferences have also proven important. The challenges faced include intense competition, fluctuations in raw material prices, and limited capital. Thus, this research provides insight into the best practices that can be implemented by martabak MSMEs to increase the competitiveness and sustainability of their businesses. The proposed strategic recommendations include increasing digital skills, product diversification, and developing customer loyalty programs

Marketing plays a crucial role in the development of beef cattle farming businesses in Indonesia. An effective marketing strategy is the key to ensuring good product acceptance and satisfying consumers. The objectives of this research are: (1) understanding consumer needs and preferences; (2) identifying effective marketing strategies; and (3) using resources more efficiently. In this research, the literature study method is used as the main approach, by analyzing various relevant sources to collect the necessary information. The results of the literature review reveal important findings regarding beef cattle marketing strategies. Market segmentation is an important first step in meeting the needs and desires of the target market segment. After segmentation, determining the target market is the next step to ensure resources can be optimized and marketing strategies can achieve the set goals. Determining product positioning through positioning is the key to differentiating products from competitors by building uniqueness and added value. Overall, marketing plays a central role in maintaining the success and growth of beef cattle farming businesses. By implementing the right marketing strategy, companies can increase product acceptance, satisfy consumers, and strengthen their position in the market. In identifying beef cattle marketing, there are two opportunities that will be presented, including: (1) getting new ideas for marketing, and (2) understanding competitors' strategies to increase the market.  

In the era of rapid digitalization, understanding consumer behavior through data is becoming increasingly important for retail businesses. Shopping trends, such as those contained in this study, provide in-depth insights into various aspects of consumer behavior, from demographics to purchasing preferences and patterns of discount usage. This data is invaluable in formulating effective marketing strategies, improving customer experience, and optimizing business operations. The data used in this study included a variety of relevant variables, such as age, gender, location, product categories purchased, number of purchases, payment methods, and frequency of purchases. This information allows for a comprehensive analysis of how these factors affect consumer spending decisions. For example, analytics can reveal seasonal trends in purchases, product color and size preferences, and the impact of discounts and promo codes on sales volume. In addition, this dataset also reflects the changes in consumer behavior that have occurred over the past few years. Quantitative methodology is a research approach used to collect and analyze numerical data to understand patterns, relationships, and events in a given population. Data is collected from various sources such as online sales transactions, consumer surveys, Naive Bayesian algorithms are applied to the dataset that has been processed. The data was divided into two sets: training (80%) and testing (20%).    

The behavior of digital wallet users in Indonesia depends on individual preferences, user habits, and other factors. Consumers' decisions in using digital finance applications are influenced by various factors, including digital marketing, the quality of electronic services and the brand image of the digital finance applications they use. This research aims to determine the influence of digital marketing, electronic service quality and brand image on consumer decisions to use the OVO application in the Jabodetabek area. The method used in this research is a quantitative method that is associative. Data was collected using a questionnaire distributed via Google Form to 155 respondents who used the OVO application. The sampling technique uses purposive sampling. Data processing in this research used the IBM Statistical Package for the Social Sciences (SPSS) ver.25. Based on the results of hypothesis testing, it shows that: (1) digital marketing variables have a positive and significant effect on consumer decisions to use the OVO application (2) electronic service quality variables have a positive and significant effect on consumer decisions to use the OVO application (3) brand image variables have a positive and significant effect on consumer decisions to use the OVO application and (4) digital marketing variables, electronic service quality and brand image together have a significant influence on consumer decisions to use the OVO application.    

The rapid growth of e-commerce has significantly transformed consumer behavior, particularly among university students. This study examines how e-commerce platforms affect the interest and shopping preferences of students of the Faculty of Economics and Islamic Business, UIN Sultan Maulana Hasanuddin Banten. By analyzing data from surveys conducted among students, the research identifies key factors that drive their engagement with online shopping. These factors include convenience, variety of products, competitive pricing, and the ease of comparing different products. The study also highlights the role of technological advancements, such as mobile applications and secure payment gateways, in enhancing the online shopping experience. Furthermore, it explores the psychological aspects, such as the excitement of online deals and the influence of social media advertising, on students' shopping habits. The findings suggest that e-commerce has not only increased the frequency of students' purchases but also diversified their buying patterns. However, the study also addresses potential challenges, such as the risk of overspending and the impact of impulsive buying. Overall, the research provides valuable insights into the evolving landscape of consumer behavior in the digital age, emphasizing the importance of e-commerce in shaping the shopping interests of the younger generation.      

Based on interviews and analysis, the management of Super Chicken Noodle Eatery conducts comprehensive production cost calculations in determining the selling price. They consider various factors, including raw material costs, labor costs, and factory overhead costs. Additionally, they also take into account external market conditions, such as competitor prices, the level of competition, and consumer preferences. By considering these various factors, the management strives to establish competitive selling prices in the market. However, they face several challenges in the pricing process. One of the main challenges is the unstable fluctuations in raw material prices, which can significantly impact production costs. Additionally, the high level of competition in the local market is also a factor to be considered. Furthermore, the management also struggles with adjusting prices to changes in consumer preferences. Another challenge faced is the increasing factory overhead costs that tend to rise over time. This demands careful and flexible analysis from the management in determining selling prices that remain competitive in the market. Through a comprehensive approach in calculating production costs and considering external factors, the management of Super Chicken Noodle Eatery strives to achieve competitive selling prices in the market while still maintaining profitability.

This research aims to develop takoyaki by substituting wheat flour using white sweet potato flour (Ipomea Batatas Linneas) and adding powdered creamer.  White sweet potatoes were chosen for their high nutritional content and ability to improve texture and taste. Apart from that, processing white sweet potatoes into flour can extend the shelf life and increase the economic value of local agricultural products. The addition of powdered creamer can produce takoyaki with a softer texture and provides a creamy touch which increases the appeal of the final product. Organoleptic tests were carried out on 40 panelists to assess the criteria for shape, color (outside and inside), aroma, texture, taste and overall preference for whether it was well received by consumers. The research results showed that the proportion of 90% wheat flour and 10% white sweet potato flour produced the best quality takoyaki based on organoleptic test scores.  Apart from that, takoyaki products with a proportion of wheat flour and white sweet potato flour with the addition of powdered creamer contain 12.85% protein, 4.03% fat, 41.05% carbohydrates which have a high fiber content compared to conventional takoyaki. The cost of raw materials for takoyaki with the proportion of wheat flour and white sweet potato flour (Ipomea Batatas Linneas) is Rp. 40,365. The selling price of Takoyaki with a proportion of wheat flour and white sweet potato flour (Ipomea Batatas Linneas) is 19,000/portion.  

This study aims to analyze the characteristics and behavior of visitors to Lippo Cikarang Mall, focusing on demographics, shopping preferences, and satisfaction levels with the facilities and services provided. Efforts to increase the volume of visitors to find out: the number of visitor respondents, the number of respondents who filled out the questionnaire and the statistics of the crowd of visitors. Data was collected through a survey involving 70 respondents who were randomly selected in various areas of the mall. Descriptive statistical analysis is used to describe visitor profiles, while inferential analysis is applied to identify factors that affect customer satisfaction. The results of the study show that the majority of visitors are in the age group of 15-55 years old with an upper-middle-income income. Shopping preferences are more dominant on fashion and food products. The level of visitor satisfaction is high, especially regarding cleanliness, safety, and tenant variety, but there are complaints related to limited parking spaces. This finding provides valuable insights for the management of Lippo Cikarang Mall in formulating strategies to improve services and a better shopping experience for visitors

This research aims to optimize multimodal gender literacy skills through an innovative approach in digital learning transformation. This research was conducted in high schools involving students from various gender backgrounds. The research method used is a qualitative method with a descriptive approach. Data were collected through multimodal literacy skills tests, classroom observations, and interviews with students and teachers. The results of the study show that innovative approaches in digital learning transformation significantly improve students' multimodal literacy skills. In addition, this approach also helps reduce the gender gap in multimodal literacy, by providing equal opportunities for male and female students to thrive. From the results of the study obtained from women's data, 65% of female respondents showed a high preference for activities involving text and images, while 70% of male respondents preferred activities involving audio and video. Based on the results of the research, it was concluded that using an innovative approach can optimize multimodal gender literacy skills.

Generation Z is a generation that was born and developed along with the development of digital technology. Generation Z has unique preferences in online shopping with a tendency to choose convenience and affordability. This creates challenges and opportunities for e-commerce players. This research aims to analyze Generation Z's satisfaction with e-commerce services. The research was conducted using a qualitative descriptive approach. Data comes from search results on various digital bases and related official publications. The research results show that Generation Z pays attention to affordable prices as well as high ease of access, product quality, lots of discounts, varied payment method choices, guarantees and speed of delivery. Apart from that, satisfaction with service for a product for Generation Z from e-commerce is obtained because of the efficiency and practicality when shopping offered by e-commerce. With all the convenience provided, as well as efficiency and time effectiveness, e-commerce is considered the right solution in finding needs for Generation Z. Therefore, it is not surprising that more and more platforms are emerging that are used to facilitate the purchase and sale of products or services via the internet. This e-commerce trend has also caused several shops to lose competition and close. This shows that e-commerce is an option for Generation Z, and they are satisfied with the service and convenience provided.