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Masruchan Masruchan; Rifa Nurmilah

Jurnal Riset Rumpun Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

The rapid development of digital technology and the increasing complexity of financial products, from digital wallets and bank loans to cryptocurrency and investment platforms, highlight the urgent need for financial literacy education, particularly for vocational high school (SMK) students in Indonesia. Many SMK graduates directly enter the workforce or pursue entrepreneurship without attending university, making financial decision-making skills crucial. This article explores the potential of Android-based e-books as an innovative and accessible learning medium to enhance students’ financial literacy. Designed to be interactive, contextual, and engaging for Gen Z learners, the proposed e-book serves as a pedagogical supplement, not a replacement, to classroom teaching. Drawing from literature reviews, examples of existing apps, and relevant educational frameworks, the article emphasizes the importance of developing localized, curriculum-aligned digital resources. The paper concludes with suggestions for evaluating financial learning apps and recommends steps for integrating them effectively into SMK education.

Puspita Lianti Putri; Iin Dyah Indrawati

Jurnal Inovasi Sosial dan Pengabdian 2025 Lembaga Pengembangan Kinerja Dosen

This community service program aims to empower student entrepreneurs through digitalization and strengthening sustainable business capacity. The activities are comprehensively designed with a participatory and experiential learning approach, so that participants not only understand the concepts theoretically but also are able to apply them practically. The program consists of various activities, such as interactive workshops on digital marketing and sustainable business models, business clinics to analyze current business problems, digitalization simulations using online platforms, individual mentoring sessions by business practitioners, and presentations of business plans developed by each participant. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. A total of 30 students from various study programs were actively involved and demonstrated high enthusiasm throughout the process. Program evaluation was conducted through observation, questionnaires, and assessments of the developed digital action plans. The evaluation results showed significant improvements in cognitive aspects (understanding of digitalization concepts, sustainable business models, and digital marketing strategies), affective (interest and commitment to business development), and application (the ability to develop and present innovative business plans relevant to digital challenges). Ninety percent of participants were able to develop digital action plans that encompassed the use of social media, e-commerce, digital payment systems, and technology integration in business operations. Furthermore, the program encouraged collaboration among students in building business networks and young entrepreneur communities. Positive participant feedback demonstrated that the participatory approach and hands-on practice were effective in increasing student motivation and readiness to face business challenges in the digital era. The program has proven effective in enhancing students' entrepreneurial competencies and fostering an adaptive business mindset.

Muhammad Revaya; Aminah Swarnawati

SABER : Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi 2025 STIKes Ibnu Sina Ajibarang

The dynamics of modern business competition encourage entrepreneurs to optimize their marketing strategies, especially through digital platforms such as Instagram. This study analyzes the correlation between Content Marketing and Customer Engagement on the Instagram account @rdnb_jewelry, with a special focus on the impact of Content Marketing on Customer Engagement of Rebuild Dreams Now & Beyond Jewelry (RDNB) products. The theoretical framework of the study includes aspects of Marketing Communication (Reader Cognition, Sharing Motivation, Persuasion, Decision Making) and dimensions of Customer Engagement (Enthusiasm, Attention, Absorption, Interaction, Identification), as well as their implementation in Instagram features. Using a quantitative approach with a survey method, this study involved 79 respondents who were followers of the Instagram account @rdnb_jewelry, selected through a simple random sampling technique. Data analysis integrated correlation methods, coefficient of determination, simple linear regression, and hypothesis testing (t-test). The findings of the study indicate a positive influence between the variables Content Marketing and Customer Engagement. A strong and significant relationship was identified between RDNB's Content Marketing strategy on Instagram and the level of Customer Engagement. Specifically, Content Marketing contributes 87.6% to Customer Engagement, while the remaining 12.4% is influenced by other variables. These results confirm the significance of implementing a measurable Content Marketing strategy in increasing Customer Engagement on social media.  

Trio Setiyawan; Riles WM; Sugeng Irianto; Timotius Anggit; Nurhidayati Nurhidayati +6 more

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

The partners for this community service activity are UMKM which are engaged in goat slaughtering. One of the problems faced is that the process of removing goat skin is still manual, that is, it still uses human labor, where using human power for the goat skinning process requires less efficient time. Therefore, these UMKM really need a touch of technology related to the goat skin removal method to overcome the problems of UMKM engaged in the business of slaughtering goats and selling goat meat. Therefore, in community service activities, goat skin pulling machines will be handed over to partner entrepreneurs, namely MSMEs. Mak Ngat at the Rasmala market in the Srondol Wetan housing complex, Banyumanik sub-district, Semarang city. Impact After using a goat skin pulling machine for Mak'Ngat UMKM, the goat skinning process is more economical, namely when done manually it can skin 12 goats in one hour, but when done using a machine, 12 goats can be done in 15 minutes and this number has increased drastically

Feri Andika Prasetya; Kevin Ghulaman Silmi; Agung Winarno; Wening Patmi Rahayu

Global Leadership Organizational Research in Management 2025 STIKes Ibnu Sina Ajibarang

Innovation is a key element in improving business competitiveness and sustainability. This study uses the Systematic Literature Review (SLR) method to analyse the relationship between resources and innovation strategies in entrepreneurship. A total of 22 Scopus-indexed articles were reviewed using the PRISMA approach, focusing on the types of resources (human, financial, technological, informational, and physical) and forms of innovation (product, process, and managerial). The results show that product innovation is largely supported by human resources and technology, where the skills and creativity of the workforce play an important role in the development of new products. Process innovation relies on technology and information, especially in production efficiency and operational digitalisation. Meanwhile, managerial innovation is closely related to human resource management and organisational strategy, which enables companies to be more adaptive to market changes. This study enriches the Resource-Based View (RBV) and Dynamic Capabilities theories, and provides insights for entrepreneurs and policy makers in developing resource-based innovation strategies. In conclusion, successful innovation in entrepreneurship depends on optimal resource utilisation and appropriate policy support to create sustainable innovation.

Bima Ramadhani; Agung Winarno

Jurnal Penelitian Manajemen dan Inovasi Riset 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines business organization planning and human resource management in an effort to form an entrepreneurial spirit. The main goal is to understand how human resource management can contribute to the achievement of business goals and create resilient entrepreneurs. The method applied is a literature study by analyzing various literature related to business organizational planning, human resource management, and entrepreneurship. The results of the study show that careful planning and good human resource management can have a significant impact on organizational success while supporting the achievement of entrepreneurial goals efficiently.

Jauzaa Maylia Suhendro; Ni Wayan Nanik Suaryani Taro Putri

Nusantara: Jurnal Pengabdian kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

The era of digital transformation demands that the younger generation acquire technology-based entrepreneurship skills, or technopreneurship. However, in the context of Vocational High Schools (SMK), many students still lack understanding and skills in developing structured and applicable business models. This Community Service Program (PKM) was carried out to address this challenge, particularly at SMK Negeri 1 Mengwi, Badung, Bali, by leveraging local potential such as tourism and traditional culinary products. The training program focused on the use of the Business Model Canvas (BMC) as a visual tool for business planning, alongside the introduction of trending technologies such as digital marketing. The activities were implemented in four stages: pre-test, socialization, intensive training, business idea presentation, and post-test evaluation and reflection. A total of 36 students participated in this program. The results of the pre-test and post-test showed an increase in understanding of 53.85% in the aspect of technopreneurship and 58.33% in understanding the elements of the BMC. These findings indicate that practical and visual-based approaches are effective in fostering students’ strategic thinking, collaboration, and creativity in developing business ideas based on local potential and technology. This program also made a measurable and impactful contribution to strengthening vocational students' technopreneurship competencies

Mahdiansyah Mahdiansyah; Denies Priantinah

International Journal of Management Science and Entrepreneurship 2025 International Forum of Researchers and Lecturers

This study aims to analyze the level of understanding and awareness, identify and evaluate, assess the gap between the designed entrepreneurship learning objectives and evaluate the level of mentoring and supervision provided by teachers or mentors in supporting the internalization of the character of never giving up and being persistent through production unit activities at SMK Negeri 1 Malinau. The research method used in this study is a descriptive qualitative approach. The results of this study indicate that the level of understanding and awareness of students can increase their awareness and readiness to face challenges in the world of work, according to their field of expertise. The implementation of the values ​​of never giving up and tenacity in entrepreneurship learning at SMK plays a crucial role in developing various important aspects in students. The gap between the objectives of entrepreneurship learning and its implementation, namely limited learning time, lack of adequate facilities and practical tools, and minimal training for teachers, hinder students from internalizing these values ​​effectively. With a combination of active teacher roles and effective supervision, students are encouraged to continue trying despite difficulties, thus supporting the development of a resilient character and being ready to face challenges in the world of entrepreneurship

Erfan Erfan; Eny Haryati; Aris Sunarya; Ika Devy Pramudiana

Jurnal Hukum, Administrasi Publik, dan Ilmu Komunikasi 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Coastal women on Poteran Island, Sumenep, have an important role in the marine-based economic sector, especially in the seaweed and processed seafood industry. However, limited access to capital, technology, and markets are the main challenges in their empowerment efforts. This study aims to analyze the level of empowerment of coastal women in the industry and identify factors that support and hinder the development of their businesses. This study uses a qualitative method with a case study approach, where data is collected through in-depth interviews with women entrepreneurs, participant observation, and related literature studies. Data analysis techniques are carried out through the Miles and Huberman interactive model which includes data reduction, data presentation, as well as drawing conclusions and verification. The results of the study indicate that the empowerment of coastal women in the seaweed and processed seafood industry has had a positive impact on family economic welfare, increased skills capacity, and strengthened their social roles in the community. However, there are still obstacles in terms of market access, policy support, and production technology that need further attention. Therefore, intervention from various stakeholders is needed to increase women's access to skills training, business capital, and policies that support the sustainability of their businesses.    

Melly Wardani Pratiwi; A. Tegar Babur Firdaus; Ahmad Shiddiq

Jurnal Ilmu Pendidikan 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to determine how educational and guidance services provided by SLB Yasmin Sumenep support the academic and social development of students with dyslexia. This study uses a descriptive qualitative method, with data collection techniques in the form of observation, in-depth interviews, and documentation studies. The results of the study indicate that SLB Yasmin Sumenep implements visual and multisensory-based learning strategies, and provides supporting learning facilities, such as interactive media and teaching aids. The school also provides individual guidance through academic and non-academic programs such as extracurricular arts, sports, and entrepreneurship. In addition, social and emotional support is provided through teacher mentoring and consultation for parents. These findings indicate that the structured and adaptive learning approach at SLB Yasmin Sumenep is effective in helping dyslexic students develop optimally, and can be a reference for other inclusive schools.

Harry Saptarianto; Anwar Yusuf Lubis; Veronica Ruth Rohani Siburian

Jurnal Visi Manajemen 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

In the ever-evolving digital era, entrepreneurship is required to adapt quickly to technological changes and market needs. The digitalization era provides both opportunities and challenges, especially in managing human resources (HR). The research method used is the literature review method, by evaluating and analyzing journals, e-books, and research that has been done before and is relevant to this research. Effective human resource (HR) management plays an important role in improving entrepreneurial performance with digitalization. Companies that are responsive to market needs can adopt HR technologies such as cloud-based management systems and data analytics. To conduct digital entrepreneurship, companies can take the right strategies, such as conducting market research, building strong digital branding, conducting promotions, and conducting regular analysis and evaluation.

Ali Thamer Abdul Ameer

International Journal of Economics and Management Sciences 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The current research aims to identify the role of digital transformation across its dimensions (technology, digitization of operations, databases, human resources) in promoting digital entrepreneurship in its dimensions (digital information base, digital business environment, digital skills and e-leadership, financing) among a sample of employees in private banks in the Middle Euphrates region. The research problem emerged regarding the ability of the private banks under study to use digital transformation and digital entrepreneurship. This problem lies in the lack of environmental stability, limited financial infrastructure, and weak human expertise. Therefore, the research problem was formulated in an important question: What is the impact of digital transformation on promoting digital entrepreneurship in Iraqi private banks? In order to determine the level of research variables, a questionnaire was adopted by distributing (136) questionnaires to employees in private banks in the Middle Euphrates region to measure the nature of the level of the research variables. To analyze the results, the statistical packages (SPSS & AMOS.V.29) were used. As a result, the research produced various results, most notably the existence of a significant correlation between digital transformation and entrepreneurship. Digital businesses contribute to encouraging innovation in developing new financial products and services that meet changing market needs. The results also showed that digital transformation helps private banks improve the efficiency of internal operations, leading to a reduction in transaction time. Furthermore, digital transformation processes can provide smoother and faster financial services, which supports customer satisfaction and loyalty.

Nurul Juwariyah; Nurul Rizka Arumsari

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) in the development of culinary MSMEs in Central Java Province. A descriptive qualitative approach was used, with data collection conducted through interviews, observations, and secondary document review. Data analysis was performed using the Miles and Huberman interactive model, which allowed for the systematic processing and interpretation of the gathered data. The findings revealed that the key strengths of culinary MSMEs in Central Java include clear market segmentation, strategic locations, and product innovation. These strengths enable the businesses to reach targeted customers effectively and maintain competitiveness in a dynamic market. However, the main weaknesses identified include limited utilization of digital technology and a lack of managerial development, which hinder their ability to scale and improve operational efficiency. The study also highlighted significant opportunities for growth, such as government support for MSMEs and the rapid development of digital technologies that can enhance marketing and operational processes. Despite these opportunities, the threats facing these businesses include intense competition from both local and global players, as well as a low level of interest in entrepreneurship among the younger generation, which limits the growth potential of new businesses. Based on the SWOT analysis, the study proposes a development strategy matrix that MSMEs and policymakers can use to address weaknesses, capitalize on opportunities, and mitigate threats. This strategy emphasizes the need for digital transformation, investment in managerial skills, and fostering an entrepreneurial culture to ensure the sustainable growth of culinary MSMEs in the region. The findings provide valuable insights for both business owners and policymakers to support the development of the culinary sector in Central Java

Rhama Lenasari; Aisahrani Ritonga; Dewi Candra; Zulhimma Zulhimma

World Journal of Islamic Learning and Teaching 2025 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

Islamic religious education not only functions to shape the faith and morals of students, but also has a strategic role in encouraging independence and economic empowerment of the community. This study aims to analyze the role of Islamic religious education in Padangsidimpuan District. Hutaimbaru , Contribution of economic empowerment to the Hutaimbaru community , as well as supporting and inhibiting factors of economic empowerment for the Hutaimbaru community . This study uses a qualitative approach with descriptive methods. The research subjects include religious leaders, educators or instructors of Islamic Religious Education, community leaders, and micro-entrepreneurs who were selected purposively based on their involvement in religious and economic activities. Data collection was conducted through in-depth interviews, field observations, and documentation as supporting data. Data analysis was carried out through the stages of data reduction, data presentation, and drawing conclusions, with data validity maintained through triangulation techniques. The results of the study indicate that Islamic religious education plays a role in instilling the values of hard work, honesty, responsibility, and entrepreneurial spirit which are the foundation for strengthening the people's economy. Optimization is carried out through religious studies, religious guidance, social preaching, and strengthening Islamic economic values in everyday life. Obstacles faced include limited capital, low business skills, and less than optimal sustainable mentoring. Therefore, synergy is needed between educational institutions, religious leaders, and the government to strengthen the economic empowerment of the people based on Islamic values.

Ramadhani, Aulia; Umagapi, Dara Anindya Putri; Rachman, Tutut Arif; Rahayu, Wening Patmi; Winarno, Agung

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

Managing human resources and entrepreneurship are two crucial components of any successful organization. Human resources management focuses on recruiting, training, and retaining employees to ensure they can perform their job duties effectively. On the other hand, entrepreneurship involves the creation and development of new business ventures, products, or services. Both areas play a significant role in the overall success and growth of a company. In this paper, we will explore the intersection of human resources management and entrepreneurship, examining how these two disciplines can work together to drive innovation and organizational success. By leveraging the expertise and creativity of both HR professionals and entrepreneurs, companies can cultivate a culture of innovation and adaptability. This collaboration can lead to the development of cutting-edge products and services, as well as the implementation of forward-thinking HR practices that attract and retain top talent. However, integrating HR and entrepreneurship may also present challenges, such as balancing risk-taking with employee well-being and ensuring that organizational goals align with individual aspirations. Despite these obstacles, the potential benefits of combining these disciplines are vast, offering companies a strategic advantage in today's competitive business landscape.

Mince Batara; Agustinus Mantong; Dina Ramba; Abedneigo C. Rambulangi; Andrew Ridow Johanis M

Jurnal Pelayanan Hubungan Masyarakat 2025 International Forum of Researchers and Lecturers

The church is a community, like organizations in general, the church has an important role in the lives of its congregation members. In the organizational structure, each church has an intra-ecclesiastical administrator. The Administrators of each congregation will be representatives of each congregation. OIG category PPGT Klas Rembon Sado'ko' held an entrepreneurship seminar with the aim of providing knowledge, motivation and finding business opportunities. Entrepreneurship seminar activities in the Sub Theme: The Role of Christian Youth and finding opportunities in the era of society 5.0. This activity was attended by more than ± 100 people.  

Sugeng Eko Yuli Waluyo; Ahfi Nova Ashriana; Elly Joenarni; Elok Cahyaning Pratiwi; Risa Amalia Muzrifah

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2025 Fakultas Teknik Universitas Cenderawasih

This community service article is a qualitative research, containing efforts to enlighten through exploring business opportunities, fostering an entrepreneurial spirit for teenagers, especially administrators and members of the youth organization. This is done to help the government's program in reducing the impact of unemployment due to the many efficiencies carried out by companies that lay off their employees, eradicating poverty and strengthening food security. The method used is initial socialization about what entrepreneurship is, several new business opportunities that can be pursued as well as marketing strategies. In addition to socialization, there is also intensive mentoring and trying to provide examples of digital marketing. With this youth empowerment activity, it is hoped that it will open their insights and paradigms about the importance of rising from the slump due to unemployment, to becoming a successful entrepreneur in several varied business segments.

Irvan Affandi; Farhan Farhan; Dita Marsela Saragih; Lokot Muda Harahap

Jurnal Manajemen Bisnis Digital Terkini 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to determine the role of innovation in developing start-up businesses. This study uses a descriptive research method. This method aims to describe and analyze the role of innovation in developing start-up businesses.  This research discusses the role of innovation in developing start-up businesses, covering aspects of product development, marketing, and management that can provide added value and create new markets.  Start-ups in Indonesia, especially internet-based ones, are growing rapidly due to technological advances and the increase in internet users in almost all walks of life. Innovation plays a key role in the world of entrepreneurship because it drives business growth and development, increases competitiveness, and creates new value for customers. Innovation is a key element for entrepreneurs who want to survive and thrive in this era of globalization and digitalization. Start-up businesses must continue to innovate in their products, services, and business models in order to compete in a dynamic market. Innovation allows companies to create added value for customers and deliver new solutions that are better than competitors.

Agus Ariawan; Happy Herawati

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Micro, Small and Medium Enterprises (MSMEs) play an important role in economic growth, but often face obstacles in good financial recording and reporting. Many micro-entrepreneurs in Brangjan Village, West Ungaran, Semarang, do not yet have an adequate understanding of the preparation of systematic financial reports, making it difficult to manage finances and access funding from financial institutions. This community service activity aims to improve the understanding and skills of micro-entrepreneurs in preparing simple financial reports based on easy-to-apply accounting principles. The methods used in this training include counseling, direct practice, and assistance in recording financial transactions, profit and loss reports, and simple balance sheets. Participants are also introduced to the use of technology or digital financial recording applications that can assist in managing their businesses. The results of this training show that most participants experienced an increase in understanding in financial recording, and were able to prepare simple financial reports independently. This training is expected to provide long-term benefits for micro-entrepreneurs in developing their businesses more professionally and sustainably.

Anita Br Saragih; Radhika Narwastu; Hasiandra Simanjuntak; Lokot Muda Harahap

Jurnal Ekonomi dan Keuangan 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study uses a qualitative method with a case study approach to analyze the contribution of MSMEs to Indonesia's economic growth. The results of the study indicate that MSMEs play an important role in accelerating economic growth through innovation and entrepreneurship, although there are still structural obstacles that hinder the development of this sector. Therefore, policies are needed that support access to capital, digitalization, and increasing the capacity and competitiveness of MSMEs so that they can survive and thrive in the era of globalization and digitalization.