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This community service activity aims to enhance the understanding of high school graduates regarding the architect profession, educational pathways, and the legal requirements needed to become a professional architect according to the guidelines of the Indonesian Institute of Architects (IAI). The socialization event was held online on November 27, 2025, featuring two professional IAI architects as speakers and attended by 97 participants. The activity included interactive material presentations, discussions, and evaluations through a pretest and post-test consisting of five questions. The results showed an increase in participants' understanding of the role, responsibilities, and legal aspects of the profession, with an average correct answer rate of over 90%. The most significant improvement occurred in the legal aspects, where participants gained a better understanding of the importance of the Architect Registration Certificate (STRA) as legal proof of professional competence. This socialization proved effective in raising awareness among prospective students about the importance of professionalism, ethics, and regulatory knowledge in architectural practice. The event also served as an academic promotion tool that strengthened the connection between architectural education and society's need for architects with integrity.

Gender inequality remains a pressing global issue. Amid the rise of social media, microfeminism emerges as a form of digital activism rooted in personal narratives and everyday resistance. This study aims to examine the impact of microfeminist content on gender awareness among Generation Z in Indonesia, with online social engagement and digital social norms as mediation variables. A quantitative explanatory approach was used, involving 384 respondents recruited through purposive sampling. Data were collected via online questionnaires and analyzed using Generalized Structured Component Analysis (GSCA). The findings indicate that microfeminist content influences gender awareness both directly and indirectly. Online social engagement proved to have the strongest mediating effect, while digital social norms also contributed significantly. These results underscore the importance of participatory interaction and collective norms in shaping gender equality values in digital spaces. 

The Public Relations of the Prosperous Justice Party (PKS) utilizes Instagram social media as a strategic platform to influence the party's image. PKS is portrayed as an Islamic-based political party that uses the path of da'wah in its political endeavors and strives to strengthen its image through content on Instagram social media. The objectives of this research are to measure 1) the content of the @pk_sejahtera Instagram social media, 2) the image of PKS, and 3) the influence of Instagram social media content on the image of PKS. The theories used are content pillars theory, image theory, and SOR (Stimulus-Organism-Response) theory. This research methodology uses a quantitative approach with a survey method and the sampling technique used is random sampling. The population consists of 2,577 followers of @pk_sejahtera on Instagram who commented or interacted on 68 content items related to activities, education, and entertainment from April 20 - May 20, 2025. The sample size is 96 respondents. Data collection techniques involved distributing closed online questionnaires. The research results show that variable X (credible, shareable, useful or fun, interesting, relevant, different, and on-brand) obtained an average value of 3.66 and is categorized as high, indicating that the presented content is positively evaluated, capable of attracting attention, clearly conveys messages, and builds engagement with its followers. Variable Y (visibility, clarity, and uniqueness) has an average value of 3.72 and is categorized as high, indicating that the image of PKS has been positively formed, appearing visible, clear, and unique. The influence of Instagram social media content on the image of PKS is obtained through an R Square value of 0.639 and a t-count value (12.908) > t-table (1.985), indicating a significant influence between Instagram social media content and the image of PKS, with 63.9% of the PKS image being influenced by Instagram social media content and the remaining 36.1% influenced by other factors outside the research variables. This research proves that Instagram social media content has a significant influence on the image of PKS.

This study aims to analyze user sentiment toward the integration of Artificial Intelligence (AI) in online learning platforms, which are increasingly expanding in the digital era. With the growing use of AI technologies in education—such as learning chatbots, material recommendation systems, and automated assessments—it is essential to understand users’ perceptions and reactions to these implementations. The research employs sentiment analysis based on text mining using user review data collected from various online learning platforms. The analysis process includes data preprocessing, sentiment classification using machine learning algorithms, and interpretation of results based on the proportion of positive, negative, and neutral sentiments. The findings indicate that most users express positive sentiments toward AI integration, as it enhances learning efficiency and personalization. However, some users raise concerns regarding data privacy and the lack of human interaction. This study is expected to serve as a reference for educational platform developers to design AI systems that are more adaptive, transparent, and user-centered

The Innovation Development Program conducted by Group 2 in Gunung Sari Ulu Village consisted of a structured series of mentoring activities designed to strengthen the financial literacy and marketing capabilities of local UMKM. The program focused on guiding participants in recording simple cash flow using the Monly AI application, which helped them understand how Artificial Intelligence can support more accurate and organized financial management. In addition, participants were taught how to properly separate incoming and outgoing transaction notes so that their business finances could be monitored more clearly and systematically. The program also introduced strategies for promoting products through digital marketing, enabling UMKM to expand their market reach by utilizing online platforms and creating more appealing promotional content. Overall, this activity aimed to broaden the participants’ knowledge of AI-based financial recording while also equipping them with practical marketing skills needed to increase visibility and attract consumer purchasing power. By integrating technology with improved marketing practices, the program sought to empower UMKM to operate more efficiently, enhance their competitiveness, and strengthen the sustainability of their business activities within the local community.

Adolescence represents a transitional phase characterized by complex biological, psychological, and social changes, during which insufficient understanding of reproductive health can lead to risky behaviors such as premarital sexual activity, unintended pregnancy, and sexually transmitted infections (STIs). The purpose of the activity titled “Reproductive Health Knowledge Socialization among Adolescents at SMAN 37 Central Maluku in 2025” was to enhance adolescents’ knowledge and awareness regarding reproductive health. This community service program employed a cross-sectional design and involved 54 students from grades X to XII, selected purposively. Data were collected through online pre-tests and post-tests using Google Forms, and the results were analyzed with Microsoft Excel to evaluate changes in participants’ knowledge levels. The findings revealed a notable increase in the average knowledge score from 76% to 89.8%, with the most significant improvements observed in aspects related to reproductive hygiene and understanding of STI risks. The activity proved effective in improving adolescents’ reproductive health literacy and strengthening their awareness of responsible reproductive behavior. Therefore, face-to-face interactive socialization serves as a strategic approach to reinforce healthy understanding and behavior among adolescents in archipelagic regions. Moreover, it can be adopted as a model for developing sustainable health education programs in schools across Eastern Indonesia.

This Community Service (PkM) program was conducted in Kaligentong Village, Gladagsari, Boyolali, Central Java, aiming to enhance the competitiveness of local superior products through the implementation of digital marketing strategies for micro, small, and medium enterprises (MSMEs). The main problem faced by the partners was their limited ability to utilize social media and online marketplaces for effective product marketing. The program employed a two-day training approach, including product photography and videography using smartphones, promotional content writing (copywriting), and online store creation on e-commerce platforms, followed by hands-on mentoring and evaluation. The results showed a significant improvement in participants’ knowledge and skills in managing digital business accounts, producing engaging photo and video content, and utilizing marketplaces to expand their market reach. More than 80% of participants successfully created new business accounts and actively promoted their products online. This activity had a positive impact on improving digital literacy and local product marketing while strengthening the collaboration between higher education institutions and the community in developing the village economy.

This study aims to describe and analyze the influence of the online attendance application (Sisensi) on employee productivity through employee discipline in the production division of Perumda Air Minum Tirta Mayang, Jambi City. The method used is quantitative analysis with a population of employees and a sample of 94 respondents. Data were collected using a Likert scale–based questionnaire, and the analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS) with the aid of SmartPLS 4 software. The results of the study show that: (1) the online attendance application has a positive and significant effect on employee productivity, (2) the online attendance application has a positive and significant effect on employee discipline, (3) employee discipline has a positive and significant effect on employee productivity, and (4) employee discipline is able to mediate the effect of the online attendance application on employee productivity. The recommendations derived from this study are as follows: For the employee productivity variable, it is suggested that the company provide relevant and continuous training, establish clear and easily understood Standard Operating Procedures (SOP), and conduct regular mentoring and evaluations to increase the amount of work that employees can complete. For the online attendance application variable, the company is advised to enhance the practicality and ease of use of the application, enabling employees to better understand and utilize the system. For the employee discipline variable, the company should conduct regular socialization sessions regarding the proper use of facilities and resources according to established standards to prevent damage, excessive use, and misuse.    

Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Faculty of Economics and Business, Universitas Negeri Makassar. Pre-test and post-test evaluations were conducted to assess participants’ knowledge improvement. The students’ average score increased, indicating significant improvement. Majority of participants began applying personal branding strategies on their social media accounts. The activity effectively enhanced students’ awareness and ability to build professional online identities.

Social media has become the main platform for university students to express themselves and build professional reputation. However, many students have not yet been able to utilize social media positively to support their academic and career growth. This community service aimed to strengthen students’ understanding and skills in developing personal branding through effective social media utilization. The program was implemented through workshops, discussions, and mentoring for students of the Faculty of Economics and Business, Universitas Negeri Makassar. Pre-test and post-test evaluations were conducted to assess participants’ knowledge improvement. The students’ average score increased, indicating significant improvement. Majority of participants began applying personal branding strategies on their social media accounts. The activity effectively enhanced students’ awareness and ability to build professional online identities.

Content commodification has become a dominant phenomenon within Indonesia’s digital ecosystem, where communication messages are no longer oriented toward use value such as education and enlightenment, but toward exchange value determined by algorithms, virality, and monetization potential. This transformation is evident in the behavior of content creators, online media, politicians, and government institutions that adjust their message formats to align with the logic of platforms such as TikTok, Instagram, and YouTube. Political content during the 2024 Election, clickbait practices in online journalism, and the aestheticization of public campaigns such as Bangga Buatan Indonesia(BBI) and Gerakan Kamis Pakai Lokal (GASPOL) demonstrate that content today is produced primarily to capture attention rather than to strengthen social literacy. Using a constructivist paradigm and a descriptive qualitative approach, this study analyzes how exchange value dominates meaning-making processes in digital spaces. Through the lenses of media political economy, cultural industries, and surveillance capitalism, the study shows that content commodification shifts the function of communication from a deliberative public sphere to a commercial arena governed by algorithms. These findings highlight the urgent need for digital literacy and communication ethics to safeguard the social role of media in Indonesia.

This study aims to analyze the influence of digital marketing on customer loyalty at the Uban Muslim Clothing Store MSME in Cianjur in the context of e-commerce development. The increasingly rapid digital transformation requires MSMEs to adapt to technology-based marketing strategies to be able to compete and retain consumers. This study uses a quantitative approach with a survey technique on 20 adult respondents, both men and women, who have interacted with the store. The research instrument in the form of a questionnaire distributed through Google Forms, measuring two main variables: digital marketing (as an independent variable) and customer loyalty (as a dependent variable). The analysis technique used is simple linear regression. The results of the analysis show that there is a positive influence of digital marketing on customer loyalty, as indicated in the regression equation Y = 3.5226 + 0.582XY = 3.5226 + 0.582XY = 3.5226 + 0.582X. The regression coefficient of 0.582 indicates that every one unit increase in digital marketing activity can significantly increase customer loyalty. Meanwhile, the intercept value of 3.5226 indicates that customer loyalty remains high even without digital activities, indicating a strong foundation of loyalty from non-digital factors. This finding has important implications: digital marketing is not just a promotional tool, but a key strategy for building long-term customer engagement. This study recommends that MSMEs optimize digital content, online interactions, and data-driven communication systems to maintain and enhance customer loyalty in the digital marketing era.

The rapid growth of online commerce in Indonesia has significantly transformed the way people fulfill their daily needs by providing easier, faster, and more flexible access to goods and services through digital technology. Despite these advantages, the development of e-commerce also presents serious challenges, including rising cases of online fraud, discrepancies between advertised and delivered products, failed transactions, and personal data breaches that threaten consumer privacy. These issues create imbalances in digital contractual relationships, undermining trust and legal certainty for buyers. This study aims to analyze the implementation of the principle of fairness for consumers in e-commerce practices in Indonesia, while also identifying regulatory weaknesses and existing dispute resolution mechanisms. Using a normative legal research approach supported by case studies, the study examines the effectiveness of relevant legal frameworks, particularly the Consumer Protection Law (UUPK) and the Electronic Information and Transactions Law (UU ITE). The findings reveal that although these regulations provide a legal basis for consumer protection, their implementation remains inadequate. Weak supervision of online business actors, limited accountability of platform providers in ensuring transaction security, and complex, costly compensation procedures continue to hinder consumer rights protection. These conditions highlight the urgent need to strengthen consumer protection systems that are more adaptive, efficient, and oriented toward public interest. The study emphasizes the importance of improving online dispute resolution mechanisms, enhancing transparency and responsibility of digital platforms, and expanding digital literacy among consumers. Such measures are essential to ensure that fairness in e-commerce is not only guaranteed normatively, but also effectively realized in everyday digital transactions.

This study explores the influence of digital WOM (Word of Mouth) and Tasya Farasya's personal branding on cosmetic product purchasing decisions. Using the online survey method, data was collected from respondents who are social media users. The results of the regression analysis show that there is a positive relationship between digital WOM and Tasya Farasya's personal branding and decisions to purchase cosmetic products. The managerial implications of these findings help cosmetic brands in developing effective marketing strategies through the use of digital WOM and collaboration with leading personal brands such as Tasya Farasya.

Social media has become a tool used by everyone. It has become a widely used tool for sharing information and as a promotional platform. In today's digital era, many MSMEs (Micro, Small, and Medium Enterprises) promote their products using social media, eliminating the need to rely entirely on conventional strategies such as direct sales in markets or stores. Marketing utilizes digital technology to achieve goals through active and measurable communication. Marketing strategies using social media are crucial because they can reach a wide range of buyers without time or geographic limitations. Sellers and buyers can interact with each other through messages, comments, and reviews. This research aimed to gain a deeper understanding of how social media influences the marketing strategies implemented by MSMEs through interviews. The results of this study concluded that social media significantly influences MSME marketing strategies and builds relationships with customers. MSMEs are expected to develop better promotional strategies in the future and learn to adapt to competition in the digital era. As a suggestion, MSMEs are advised to integrate interactive content such as live streaming and influencer collaborations to strengthen consumer engagement, as well as allocate a minimum budget of 10-15% of revenue for digital marketing training.

The rapid growth of Indonesia's tourism sector, especially in East Java, has increasingly created fierce competition between local culinary brands. Steamed coating product Surabaya, as one of the leading souvenirs, appears on a solid brand awerness representation with an authentic customer experience. This study empirically examines the influence of Brand Awareness and Customer Review on the Purchase Decision of Steamed Layer Products of Surabaya Heroes. A causal quantitative approach was applied by purposive sampling on 96 offline and online buyer respondents. Primary data was obtained through questionnaires, analyzed using multiple linear regression supported by validity, reliability, classical assumptions, and hypothesis tests. The results showed that there was a simultaneous positive influence of the two variables on the purchase decision (F = 92.484; Sig. = 0.000). Partially, Brand Awareness (t = 6.457; β = 0.485) was more dominant than Customer Reviews (t = 5.685; β = 0.427). Adjusted R² = 0.658 explains 65.8% of the variation in purchasing decisions, with the rest by other factors. These findings underscore the urgency of brand equity and digital management reviews to build consumer trust as well as competitive advantage.

The phenomenon of increasing female activity in cafes shows a shift in lifestyle that is not merely consumptive, but also reflective and social. Cafes have now become leisure spaces where women express themselves, build relationships, and find emotional balance. This study aims to examine the trend of women utilizing cafes as a practice of social welfare in the era of sustainability. The approach used is descriptive qualitative based on secondary sources, with data in the form of news articles, lifestyle writings, and online media coverage of women's leisure behavior in Cirebon. This analysis was conducted to explore the social and spiritual values that emerge in these activities. The results of the study show that cafes serve as safe spaces for women to interact, share ideas, and restore mental energy. These activities reflect maqashid values such as Hifz al-nafs (preserving the soul) and Hifz al-'aql (preserving the mind), while contributing to the spirit of sustainability through the strengthening of gender equality and social welfare. The novelty of this research lies in its attempt to interpret women's leisure trends through the paradigm of social welfare, rather than simply as a modern lifestyle. These findings have important implications for the creation of a more inclusive, safe, and sustainable public space, while also opening up a new perspective that leisure activities can be part of achieving maqashid al-syari'ah in contemporary social life.

This study aims to analyze the influence of consumer trust and product price, mediated by e-WOM (electronic word-of-mouth), on purchase decisions on the Shopee platform. A quantitative approach was used, with a sample of 75 undergraduate students living in boarding houses in the Special Region of Yogyakarta who shop on Shopee. Data were collected via questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS version 4. The results show that consumer trust and product price have a significant positive influence on purchase decisions, both directly and indirectly through e-WOM. This confirms the vital role of user reviews and recommendations in the decision-making process. The study provides strategic implications for e-commerce platforms and guidance for consumers. In addition, this study also provides guidance for consumers in considering factors that influence purchasing decisions on online platforms and educate them to be more careful in assessing available information before making a purchase. Overall, the results of this study underscore the important role of consumer trust, product price, and e-WOM in shaping purchasing decisions on e-commerce platforms.

This research aims to throughly explore the differentiation strategy model implemented by the small-medium enterprise (SME) grocery store of  "Yussandi Komunika," in integrating digital transaction services such as prepaid credits, electricity tokens, and e-wallet top-ups, as an effort to create a competitive advantage. The background of the problem is driven by the highly competitive conditions in densely populated areas, where traditional grocery stores are compelled to transform in order to maintain their business relevance.Digital service innovation, presented through an adaptive and user-focused platform, has proven to be a core competency that is difficult to imitate and rare, simultaneously providing a sustainable competitive advantage. This innovation not only addresses the challenges of densely populated conditions but also establishes a new standard for efficiency and customer experience in a competitive market.The effective differentiation model for multi-service grocery stores in highly competitive areas is not solely based on price, but rather on a combination of services and the quality of interpersonal service. The store transforms into a "mini service point" offering one-stop shopping convenience for customers. The main differentiation strategies identified include: (1) Core Service Differentiation (offering comprehensive PPOB (Payment Point Online Banking) services and e-wallet balance availability), (2) Personnel Differentiation (quality of communication and speed of friendly service), and (3) Image Differentiation (creating a perception as a trustworthy and modern store).  

This study aims to analyze the relationship between online shopping activities and personal financial management among university students in Indonesia. The background of this research lies in the increasing digitalization of daily consumption, which has encouraged students to engage more actively in e-commerce transactions. Using a quantitative correlational design, data were collected from 100 undergraduate students through an online questionnaire based on Likert-scale indicators. The independent variables consist of buyer characteristics (age, gender, and income sources) and online shopping activities (frequency, spending amount, and shopping motivation). Meanwhile, personal financial management is measured through financial planning and spending control. The findings show that students demonstrate very high levels of online shopping activity and acknowledge the strong influence of demographic factors on their consumption behavior. Descriptive analysis also indicates high scores for financial planning and spending control, although intensive online shopping remains a potential risk to financial stability. The implications of this study highlight the need to strengthen financial literacy among students to help them develop healthier budgeting habits and reduce impulsive buying driven by digital platforms. This research is expected to contribute to the understanding of digital consumer behavior and support the development of financial education programs for young adults.