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This study aims to analyze the role and function of the TikTok application as a social media platform according to students of the Islamic Communication and Broadcasting (KPI) program at IAI AL-AZIS and to examine perceptions regarding its use as a medium for da'wah. This research employs a qualitative approach with a descriptive method. The study subjects consist of KPI students from the 2021, 2022, and 2023 cohorts. Data collection was conducted through interviews and documentation. The findings indicate that TikTok is perceived as a social media platform that plays a role in disseminating information, providing entertainment, fostering creativity, facilitating marketing, and shaping social and cultural trends. Perceptions of da'wah on TikTok are generally positive, with cognitive, affective, and conative components reflecting an understanding of its potential, interest in its content, and engagement in sharing religious messages. TikTok is considered an effective da'wah medium when content is presented creatively, communicatively, and in an easily comprehensible manner, with an emphasis on positive values that align with the communication patterns of the younger generation. Thus, TikTok holds strategic potential in supporting Islamic da'wah in the digital era.

This service to the Pringgolayan Catholic community aims to renew their understanding of the liturgy (especially the eucharist). The main focus of the reform is the liturgical system according to the General Guidelines for the Roman Missal. Through observations that took place from January 2024 to June 2024, the population identified a gap between the knowledge, understanding and liturgical practices of Pringgolayan Catholics. Some people do not even understand the liturgical movements they perform while participating in the liturgical celebration. This service is carried out by combining dialogic lectures, questions and answers, and observations of the course of the event. The results of this activity consist of liturgical catechesis content on TikTok Komsos Pringgolayan and increasing people's understanding of the liturgy. This increase can be seen in the quality of question and answer discussions and the number of uses of technical liturgical terms in subsequent liturgical celebrations. The commitment and consistent presence of the participants is one of the challenges for this activity considering that it takes place every Sunday at 9.00 - 10.30 WIB, from August 2024 - November 2024. On the next occasion, this activity can be carried out again with a time setting that takes up less time

Social media is one of the most powerful tools brought into new opportunities not only for the marketing sector but also in the political sector for establishing networks within society, sharing information, and making awareness within the communities. SMN provides an exclusive platform for independent discussion for everybody. The former Prime Minister Sheikh Hasina was the head of the state and ruling the country under her power. The country was run consecutively for 3 terms, nearly 16 years without holding a free and fair election. This empirical case study is conducted to examine the power of social media in driving political change in Bangladesh. Secondly, how does the social media networking (SMN) platform impact changing the Gen Z mindset? Thirdly, how the social media tools has been used by the celebrity to mobilize the mass protest to remove the autocrat government in Bangladesh. On the other hand, to evaluate the opposition party like BNP gets benefit from the social media to get enough public strength to remove the autocratic government in Bangladesh. The survey was conducted to collect data through the questionnaire and 495 samples collected from all across Bangladesh. Meanwhile, non-random sampling techniques were also applied to get sample units in this research. The data was analyzed by using the SPSS software to get actual output. The collected all data was summarized to find out the frequency, percentage, correlation between the variables, and mean score of the research. The participant of respondents indicates the social media platform has influence on mass mobilization to change the regime in Bangladesh. The finding of the result shows that Facebook, Messenger, WhatsApp and TikTok are the favorite platforms used during the student movement. The significant of the result shows that social media was playing a vital key role in mobilizing all parties together and shaping the public opinion in one path to remove the Prime Minister of Sheikh Hasina on August 5th 2024.

This study aims to analyze the impact of promotional mix and brand awareness on the purchase intention of snack products on TikTok, with creative content as a mediating variable. Using an associative quantitative approach, data were collected through a survey of 222 Management students at Universitas Negeri Malang. The findings indicate that both the promotional mix and brand awareness positively and significantly influence creative content and purchase intention. Creative content serves as a significant mediator between independent variables (promotional mix and brand awareness) and the dependent variable (purchase intention). Statistically, the research model fulfills validity and reliability criteria, with R-Square values indicating moderate to strong relationships. This study offers implications for social media marketing strategies, particularly in optimizing creative content to enhance purchase intention among younger generations.

Sabrang Hamlet in Purwosari Village has significant potential for SME development, especially in bamboo crafts. This community service activity aims to provide insights and skills to SME actors in developing businesses through product innovation and digital marketing strategies. The implementation method was conducted through face-to-face counseling and technical guidance assisted by Untidar KKN students. The activity was held on January 19, 2025, at the Purwosari Village KKN Team Post with a total of 27 participants. The activity results showed three main SMEs with development spirit: 'Happy Snack', 'Snack Teteh', and 'Box of Story'. The KKN team provided assistance in the form of logo creation, business registration, creating Google Maps locations, and digital marketing optimization through social media platforms such as TikTok Shop, Facebook, and Instagram.

Entrepreneurship is an important element in supporting economic independence and community empowerment, including in Islamic boarding school environments. This article describes the entrepreneurship outreach and empowerment program for teachers and employees of the Ma'had Zaadul Ma'ad Islamic Boarding School in Palembang. This program is designed to increase participants' understanding of the basic concepts of entrepreneurship, marketing strategies and small business management based on Islamic values. The methodology used includes lectures, discussions and evaluations to build a creative, innovative mindset and support economic independence. The results of the training showed high enthusiasm from participants in understanding the role of entrepreneurship as a strategic solution for developing the capacity of teachers and employees, as well as contributing to increasing the competitiveness of Islamic boarding schools. Key findings include the importance of entrepreneurial skills in creating a sustainable economic ecosystem, the relevance of business regulations, and strengthening collaboration between Islamic boarding schools and local communities. This program has had a significant positive impact, but further development is recommended

UMKM Jemari Ragil has successfully digitized its business by joining the e-commerce platform Shopee since September 2023 and reached international markets such as Malaysia. Although marketing strategies through Instagram, WhatsApp, and TikTok are effective, challenges arise from the limited understanding of technology by customers, who often need guidance in using E-commerce. This research aims to implement React JavaScript for the Jemari Ragil' MSME website. The goal is to overcome the main obstacles faced by the owner of Jemari Ragil. The research method includes problem and needs analysis, design and system design, implementation or application development, and system testing. The result of this research is the successful implementation of JavaScript React to build an efficient and interactive MSME website interface. Through the results of Usability Testing system testing and measured using the System Usability Scale (SUS) which resulted in a score of 76 with a good category, indicating that the system can be accepted by users and meets the established usability standards.

The issuance of Minister of Trade Regulation Number 31 of 2023 concerning Business Licensing, Advertising, Guidance, and Supervision of Business Actors in Electronic Commerce is the Indonesian government's effort to regulate digital trading activities, including those conducted through social commerce platforms like TikTok Shop. This regulation aims to create a balanced trade ecosystem, ensure fair competition, and protect micro, small, and medium enterprises (MSMEs) in the midst of rapid technological advancements. However, the implementation of this regulation also raises challenges, particularly for MSME actors who rely on social commerce platforms as a marketplace. This paper aims to analyze the impact of the regulation on TikTok Shop and its implications for MSME development in Indonesia. The analysis is conducted by examining the content of the regulation and its effects on various stakeholders in the e-commerce ecosystem.

Social media undeniably contributes to changing how a teacher figure is portrayed and how communication patterns with students occur. Social media users, particularly TikTok, can upload audiovisual content of teachers and students joyfully dancing together. This research aims to present a depiction of teachers in the current digital era. It is a multidisciplinary study that examines educational and social contexts. The research method employed is semiotics by Roland Barthes. The researchers analyze the myths conveyed in the audiovisual content to unveil the image of teachers in the digital era. The results reveal the current depiction of teacher-student relationships in the context of dancing on social media, which has significant implications. It emphasizes the importance of teachers' role in assisting students in managing social media usage wisely and serving as positive role models. Through dancing content on social media, teachers can strengthen social connections with students outside the school, creating an informal space for closeness and better understanding of students as individuals.

The healing process of a tooth socket after extraction involves various stages, including the proliferation of fibroblasts that play a role in the formation of new tissue. Natural ingredients have long been used in accelerating wound healing, but their effectiveness in increasing the number of fibroblast cells still needs to be studied further. To determine the effectiveness of natural ingredients in increasing the number of fibroblast cells in the tooth socket of Wistar rats after tooth extraction. Methods: This is a literature review that collects and analyzes scientific articles from various databases such as PubMed, Google Scholar, DOAJ, Garuda Portal, and CrossRef. The selected articles met the predetermined inclusion criteria, including studies conducted on Wistar rats and using natural ingredients as interventions. Red ginger extract at 10% concentration was found to be the most effective ingredient in increasing the number of fibroblasts and accelerating wound healing. Red ginger extract (Zingiber officinale var. rubrum) is the most effective natural ingredient in increasing the number of fibroblast cells in the tooth socket of Wistar rats after tooth extraction.

The concept of the face of the other in Emmanuel Levinas’s philosophy remains a relevant and enduring philosophical idea. The presence of the face interrupts the existence of the “I” and simultaneously calls it to ethical action. This moral summons constitutes an inherent ethical responsibility for every individual. In today’s digital era, the internet has formed a virtual space in which the face of the other emerges in new forms, including through digital content. This study examines how the concept of the face of the other is manifested in the content published by Katolikpedia.id across various digital platforms such as its website, Instagram, YouTube, and TikTok. The aim of this research is to explore the extent to which these contents awaken ethical awareness and encourage moral action among followers, readers, and the general public. This study employs a qualitative method, using a combination of literature review and content observation. The findings reveal that the content of Katolikpedia.id, both explicitly and implicitly, communicates an ethical call to society to adopt a moral stance and act responsibly. Thus, digital media becomes a new space for the presence of the face of the other and for ethical encounters in contemporary contexts.

This study examines the increasing number of elderly individuals working in the informal sector and the exploitation risks they face, particularly through social media. According to data from BPS, there has been a rise in active elderly workers, with most employed in the informal sector. Indonesia's Labor Law does not provide specific protections for elderly workers, making them vulnerable to exploitative actions, such as the "online begging" phenomenon on TikTok, which leverages viewers' empathy. This study employs a normative juridical approach to identify legal gaps in labor regulations concerning elderly workers and analyze the impact of inadequate protection. The results indicate that elderly workers on digital platforms require stricter regulations regarding work conditions and rights protection. This study recommends more inclusive policies to ensure the welfare of elderly workers, particularly those in the informal and digital sectors, and emphasizes the need for transparent employment agreements and strict regulation on social media platforms.

The development of information and communication technology has encouraged changes in consumer behavior, especially in online shopping activities through social commerce platforms such as TikTok shop live streaming. So an effective marketing strategy is needed, such as maximizing product visualization and attractive promotional offers to attract consumer attention and increase competitiveness in the digital market. This research aims to analyze the influence of online visual merchandising and flash sales on the impulse buying of TikTok shop live streaming users on the 3Second brand. Design/methodology/approach: The research uses quantitative methods with associative research type with a sample size of 100 respondents selected using a simple random sampling method from the population of followers of the TikTok account @its3second. Instrument quality testing includes validity testing and reliability testing. Data analysis uses descriptive analysis. Meanwhile, for hypothesis testing, multiple linear regression analysis is used. Results: The research results show that the online visual merchandising and flash sale variables have a positive and significant influence on the impulse buying of TikTok shop live streaming users on the 3Second brand with an R-Square value of 0.515. Research limitations/Implications: Research limitations lie in the method of collecting data through online questionnaires which has the potential to be biased and the implications of the research are encouraging increased product displays and flash sale strategies in live streaming marketing to increase interaction and purchases.  

Digital media such as TikTok has become a significant innovation in teaching expository texts in the digital era. However, many students still struggle to recognize the structure and language features of expository texts, affecting the quality of their writing. This study aims to analyze the implementation of TikTok as a learning media based on Discovery Learning to improve expository writing skills among tenth-grade students of MA Al-Falah Sukabumi. The research employed a pretest-posttest control group design with data collection techniques including tests (pretest and posttest) and non-test methods (questionnaires and observations). The subjects consisted of 36 students break into experimental and control groups. The finding showed a significant improvement in the writing skills of the experimental group. Furthermore, 87% of students reported that TikTok made the learning process more engaging and easier to rcognize. In conclusion, TikTok is an effective innovation for Discovery Learning-based teaching to enhance students' expository writing skills.

Digital media such as TikTok has become a significant innovation in teaching expository texts in the digital era. However, many students still struggle to recognize the structure and language features of expository texts, affecting the quality of their writing. This study aims to analyze the implementation of TikTok as a learning media based on Discovery Learning to improve expository writing skills among tenth-grade students of MA Al-Falah Sukabumi. The research employed a pretest-posttest control group design with data collection techniques including tests (pretest and posttest) and non-test methods (questionnaires and observations). The subjects consisted of 36 students break into experimental and control groups. The finding showed a significant improvement in the writing skills of the experimental group. Furthermore, 87% of students reported that TikTok made the learning process more engaging and easier to rcognize. In conclusion, TikTok is an effective innovation for Discovery Learning-based teaching to enhance students' expository writing skills.

Indonesia is a country with diverse culture and tourism. The rapid development of technology causes changes. Sukaraja village has religious tourism potential which has not been utilized optimally through social media.  The BATU GOONG Cultural Heritage Site and its MSME actors are one of the main attractions, but have not utilized platforms such as Instagram, TikTok, Facebook and Twitter for promotion. Therefore, there are three stages of activity plans which include training on creating social media accounts, tourism and MSME digitalization seminars, as well as developing Instagram and Facebook content. These three stages aim to increase the promotion of Batu Goong religious tourism so that there will be an increase in visitors.

This study aims to increase brand awareness of Micro, Small, and Medium Enterprises (MSMEs) in Kedungjambe Village by optimizing the use of WhatsApp Business and the Shopee e-commerce platform. The main problem faced by MSMEs is low competitiveness due to lack of visibility among consumers. The proposed solution includes training in digital marketing strategies with a focus on managing WhatsApp Business accounts for more effective communication with customers, as well as utilizing Shopee features to expand the market. MSME actors were given training in creating attractive promotional content on WhatsApp Business, using broadcast features for direct interaction, and managing online stores on Shopee, including optimizing product descriptions, stock management, and sales analysis. In addition, a simulation of utilizing Shopee as a strategic sales channel was also carried out to strengthen the marketing experience. The results of this activity showed a significant increase in brand awareness, the number of customers connected via WhatsApp Business, and sales volume on Shopee for participating MSMEs.

Movement Indonesia's economy is supported by the micro, small, and medium enterprise sectors (SMEs). More than 97% of the national workforce is made up of SMEs, which account for about 61.07% of GDP. SMEs often face problems, such as limited market access, low capital, and low technology adoption. The use of technology in MSME marketing has a great opportunity to reach a wider market. Unfortunately, not many SMEs owners have implemented digital marketing, especially SMEs in rural areas. As in Cijati, Cimanggu, Cilacap Regency, the natural potential, processed products, and handicrafts produced by MSMEs have not been able to expand their market. produced by MSMEs have not been able to expand the market. Therefore, the socialization of utilization of digital media for the development of SMEs marketing in Cijati village was carried out to increase the understanding and ability of SMEs owners. village was conducted to increase the understanding and ability of SMEs players in the utilization of technology for digital marketing. This socialization was held on Sunday, April 9, 2023, at the Cijati, Cimanggu District, Cilacap Regency, attended by 25 SMEs owners. Participants were introduced to various digital platforms that can be used to market their products, such as social media (Facebook, Instagram, and TikTok) and e-commerce platforms (Shopee, Tokopedia, and TikTok Shop).

This research analyzes the public relations communication strategy implemented by Pratama Bina Medika Clinic in building brand awareness as a new health facility. This study uses a qualitative method with a descriptive approach with data collection techniques using interviews and literature studies to determine the effectiveness of direct marketing strategies (direct selling), word of mouth communication (WOM), and digital marketing in introducing health services (clinics) to the public. The research results show that the direct selling strategy through visits to posyandu is effective in building personal relationships with the community, increasing trust, and expanding brand awareness. WOM communication, both directly and via social media, supports the dissemination of wider and more reliable information. The use of digital marketing through social media platforms such as TikTok and Instagram expands the reach of information and facilitates interaction with the public. This holistic approach has succeeded in creating a positive image of the clinic as a provider of quality and affordable health services, while increasing public trust in the services offered.

The purpose of this study is to analyze the influence of Product Quality, Service Quality, and Price Perception on Consumer Satisfaction on TikTok Shop users partially and simultaneously. Including quantitative studies, this study applies the Lameshow and purposive formulas to determine the sample, namely 100 respondents of students of the Faculty of Economics, University of 17 August 1945 Surabaya, TikTok Shop users in Surabaya. The results of the analysis using SPSS show that Product Quality, Service Quality, and Price Perception affect Consumer Satisfaction partially, positively and significantly. The three variables also affect Consumer Satisfaction positively, significantly and simultaneously.