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MSMEs (Micro, Small, and Medium Enterprises) play a crucial role in the Indonesian economy, especially in creating jobs and driving local economic growth. but often face challenges in digital product marketing. MSMEs are a type of business that has a very large influence on economic development and also needs to experience progress in the field of technology, especially in marketing products. The purpose of this mentoring activity is to develop digital marketing capacity in MSMEs in order to expand marketing networks and disseminate product information more widely and effectively. One of the MSMEs targeted in this activity is Moya Juice, a local beverage business that needs guidance in digital marketing strategies. The approach used in this activity consists of four main stages, namely: (1) initial survey to understand the conditions and needs of MSMEs, (2) socialization regarding the concept and importance of digital marketing, (3) direct assistance in digital marketing practices such as content creation, social media management and (4) ongoing maintenance and evaluation to ensure optimal implementation. Through this form of community service, it is hoped that MSMEs can develop their business potential and build marketing networks that are no longer limited to the local market, but are able to reach regional to national markets.

The development of the digital era brings new challenges and opportunities for micro businesses, especially in pricing bamboo handicraft products in Lembur Awi. The phenomenon of easy access to information and digital marketing makes it easier for consumers to compare prices, so pricing strategies become a crucial factor in maintaining business competitiveness. This study aims to analyze the pricing strategy applied by bamboo handicraft micro businesses in Lembur Awi, identify factors that influence pricing, and understand the influence of digital platforms on the pricing strategy. The research method used was a qualitative approach with a case study, involving in-depth interviews, observation and documentation as data collection techniques. The results showed that businesses use a pricing strategy based on the calculation of production costs adjusted to market conditions and digital competition. The utilization of digital platforms such as social media and e-commerce provides opportunities to expand the market while demanding adaptation of pricing strategies that are more flexible and responsive. Good financial management and integrated administrative systems also play an important role in making effective pricing decisions. This research concludes that a combination of costing, utilization of digital technology and product innovation is key to the success of bamboo craft businesses in the dig era.

The purpose of this research is to examine how production costs factor into producer choices, particularly those pertaining to output volume, selling price estimation, and company growth strategies.  The research examined micro and small business players in Kediri Regency, East Java, employing a descriptive quantitative technique.  The findings demonstrate that the production cost structure, particularly the preponderance of variable costs, considerably affects the quantity of output and the margin for price adjustment.  It has additionally been demonstrated that saving money encourages manufacturers to take risks and grow their companies.  Moreover, management accounting-based cost tracking, waste reduction, and sourcing local raw materials are all cost management tactics that impact a company's strength and ability to compete.  Producers' long-term strategic decision-making is therefore influenced by effective production cost management, which in turn affects operational sustainability.

MSMEs (Micro, Small, and Medium Enterprises) play a crucial role in the Indonesian economy, especially in creating jobs and driving local economic growth. but often face challenges in digital product marketing. MSMEs are a type of business that has a very large influence on economic development and also needs to experience progress in the field of technology, especially in marketing products. The purpose of this mentoring activity is to develop digital marketing capacity in MSMEs in order to expand marketing networks and disseminate product information more widely and effectively. One of the MSMEs targeted in this activity is Moya Juice, a local beverage business that needs guidance in digital marketing strategies. The approach used in this activity consists of four main stages, namely: (1) initial survey to understand the conditions and needs of MSMEs, (2) socialization regarding the concept and importance of digital marketing, (3) direct assistance in digital marketing practices such as content creation, social media management and (4) ongoing maintenance and evaluation to ensure optimal implementation. Through this form of community service, it is hoped that MSMEs can develop their business potential and build marketing networks that are no longer limited to the local market, but are able to reach regional to national markets.

PT. Gemilang Sejahtera Abadi (GSA) is a company engaged in the oil palm plantation business, which is spread across the East Kutai Regency, precisely in Long Mesangat District. It is still difficult for office admins to monitor plantation results and production results by relying on paper records, via telephone and SMS, making it difficult to understand palm oil production data. The computerized system used when the research was conducted still used Microsoft Excel and Microsoft Word. The purpose of this study was to create a web-based Monitoring Information System Design application for the PT. Gemilang Sejahtera Abadi office admin. The method used is the Waterfall method which consists of 5 stages, namely: communication, planning, modeling, construction and system submission. The system created is web-based using the PHP programming language and MySQL database.The results of the study concluded that the design of the plantation production monitoring system for the office admin can be implemented and is expected to help the office admin in managing harvest data and can reduce errors in the data input process.

Micro, Small, and Medium Enterprises (MSMEs) are business activities that have an important role in expanding employment opportunities and providing broad economic services for the community. However, the obstacles faced by MSMEs are the lack of ability and understanding due to low education and the assumption that the implementation of financial report recording is difficult. Therefore, this study is very interesting because it aims to test the application of SAK EMKM in the preparation of financial statements, especially regarding the application of SAK EMKM in the preparation of financial statements understood by micro, small, and medium enterprises (MSMEs). This study uses descriptive research with qualitative methods. The data collection used was interviews, observations, and documentation. Based on the findings of the research discussion, it can be concluded that Batik Lea Collection MSMEs have not implemented SAK EMKM in the preparation of their financial statements. This is mainly due to the owner's limited knowledge and understanding of accounting and financial reporting standards. Although the owners know about the existence of SAK EMKM, they lack knowledge about its implementation. Evidence from direct observation and documentation shows that Batik Lea Collection MSMEs only record cash inflows and outflows. Owners create bookkeeping reports that can only be understood by themselves  

Because it is used to establish the product's selling price, the cost of manufacturing is a crucial figure. The cost of labor, raw materials, and manufacturing overhead must all be taken into account when compiling the cost of manufactured goods. Giving the wrong selling price is the issue Micro, Small, and Medium-Sized Businesses are facing. The full costing conduct is one of the techniques required to determine the cost of things produced in an accurate manner. Qualitative data is used in this kind of study. The cost of commodities produced at the Ayy Slime company in Kediri City is the focus of this study. The owner of the Ayy Slime company was directly interviewed for this study. According to the study's findings, the Ayy Slime company did not calculate the cost of goods produced correctly. Because of the presence of several factor, including fixed overhead costs that include uncalculated building and equipment depreciation costs, have an impact on the selling price calculation.

UMKM Bakso 43 located in Jatiwangi Village is one of the micro businesses in the culinary field that sells meatball products at home. This business experiences obstacles in production consistency and limited marketing strategies. This study aims to analyze the production and marketing strategies of UMKM Bakso 43 and provide solutions and directions for future development. The research method used is descriptive qualitative through observation, interviews, and direct assistance. The marketing strategy focused on in this study is through the Facebook social media platform. The results show that production efficiency can be increased through production rescheduling and recording raw materials, while digital marketing through Facebook can significantly increase consumer reach. This study concludes that collaboration between strengthening production management and simple digital marketing can be the main driver of UMKM development

The development of the MSME sector plays an important role in driving national economic growth. Marketing and utilization of QRIS technology are factors that can increase business development, especially amidst tight competition and low adoption of digital payment systems. This study aims to determine the effect of marketing and utilization of QRIS technology on the development of the MSME sector. The research method used is quantitative with a population of MSMEs in the culinary sector in 15A Iringmulyo Metro Timur. The sample consisted of 50 respondents, determined through the Slovin formula with the Simple Random Sampling technique. The results of the study showed that partially, marketing has a positive and significant effect on the development of the MSME sector, the utilization of QRIS technology has a positive and significant effect on the development of the MSME sector. Simultaneously, both variables have a positive and significant effect on the development of the MSME sector. These findings indicate that optimizing marketing strategies and utilizing digital payment systems are important factors in supporting the sustainability and growth of micro, small, and medium enterprises in the area.

This study aims to analyze the influence of entrepreneurial orientation, business environment, and management skills on the success of Micro, Small, and Medium Enterprises (MSMEs) at the Mulia Harjosari 1 Medan Amplas Women's Cooperative. The research method used is a quantitative approach with multiple linear regression analysis techniques. The population in this study was 241 people, with a sample of 70 respondents determined using the Slovin formula. Data were collected through questionnaires and analyzed using the SPSS version 26 program. The results of the study showed that partially and simultaneously, the three independent variables, namely entrepreneurial orientation, business environment, and management skills, had a positive and significant effect on the success of MSMEs. The coefficient of determination (R²) value of 41.7% indicates that the model used is able to explain the variation in MSME success by 41.7%, while the rest is influenced by other variables outside the model. This finding emphasizes the importance of strengthening entrepreneurial capacity, effective managerial management, and creating a business environment that supports the growth and success of MSMEs, especially in women's cooperatives.

Business re-planning is an effort to reorganize a business that has been run with structured governance. MSME actors cannot be separated from various business challenges and obstacles that can affect the growth rate of their business. Business practices for micro entrepreneurs are mostly operated without careful planning. Meanwhile, the business world is growing widely and competition is high. Some MSMEs combine business needs with family interests and result in achieving business visions. Business governance, such as: marketing, finance and products by MSMEs is still conventional, so business re-planning is needed to support business sustainability and especially drive the local economy. Community service in Sidayu District was initiated to instill a modern business mindset. The stages of community service begin with coordination, socialization. The target of this community service is aimed at MSMEs in Gresik Regency so that they can improve their understanding of the importance of business re-planning and improve more adaptive business governance skills. Training for MSMEs is not only about theoretical business insights but also a forum for them to consult on business. The follow-up to business training is to provide business mentoring. The implementation aims to accompany MSMEs in making business changes for the better. The community service went smoothly with high enthusiasm from the training participants.

The increasing consumer awareness of environmental issues has encouraged culinary Micro, Small, and Medium Enterprises (MSMEs) to adopt green marketing strategies as an effort to build competitive advantage. Bandung City, as a creative city with strong local culinary potential, is the focus of this study to analyze the implementation of green marketing in the MSME culinary sector. This study aims to analyze the utilization of green marketing by local-based culinary MSMEs in Bandung, identify the driving and inhibiting factors of its implementation, and measure its impact on business performance. The research applied a qualitative approach by conducting a survey with 150 culinary MSMEs and in-depth interviews with 20 business owners. The findings indicate that 68% of MSMEs have implemented at least one green marketing element, focusing primarily on the use of environmentally friendly packaging (72%) and local raw materials (65%). The main driving factors were consumer demand (78%) and government regulations (56%), while the primary barriers included limited capital (65%) and lack of knowledge (58%). Although the implementation of green marketing among culinary MSMEs in Bandung is still in its early stages, the trend is positive. Government and institutional support is needed to enhance MSMEs’ capacity in developing sustainable marketing strategies. 

Baitul Mal Wattamwil (BMT) is a microfinance institution in its operations based on sharia principles, its existence is very strategic for the development of micro businesses that are not touched by the services of commercial banks both conventional and sharia, because they are less bankable. . BMT Amanah Madinah, which is located in Ngeni Village, Waru Subdistrict, Sidoarjo Regency, has been serving micro entrepreneurs in helping with capital. These services make BMT Amanah Madinah continue to improve for the better. One form of improvement is the holding of training in the preparation of sharia contracts for administrators and employees. The hope is that after the training the management and employees will be able, understand and apply it in daily practice, so that the contracts used are in accordance with sharia. the purpose of this activity is to improve the ability of BMT administrators and employees in the preparation of sharia contracts that are in accordance with customer needs and their application in daily practice. The training program for the preparation of contracts for administrators and employees of Baitul Mal Wattamwil (BMT) Amanah Madinah Waru Sidoarjo, was carried out well and smoothly according to plan, and most participants were able to receive the material well. Participants were enthusiastic about the activities as indicated by the liveliness of the participants in the activity process.

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.

This study investigates how data visualization helps retail companies make Business Intelligence (BI)-based decisions. The study processed one year of sales data with a quantitative descriptive approach to find seasonal patterns, performance by region, and customer consumption tendencies. The analysis results show that BI software such as Microsoft Power BI can visualize data more easily and accelerate understanding of business performance. Strategic decisions such as promotional planning and product inventory management are more effective with interactive visualization, which allows decision makers to see data in a more understandable way. The study found that data visualization in BI systems can help retail businesses make better decisions. These results show the importance of incorporating BI into a company's operational processes and using interactive visualization to improve overall business performance.

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, especially in job creation and income distribution. Despite this, many MSMEs face challenges in building a strong and professional brand image. One of the efforts to overcome these problems is through assistance in logo design. The logo serves as a visual identity that can strengthen the brand's position in the minds of consumers. This study aims to analyze the effect of logo design assistance on strengthening the image of micro businesses. The method used is a literature study of various scientific journals and community service reports in Indonesia that are relevant to this topic. The study results show that logo design assistance is able to increase brand awareness, consumer confidence, and encourage increased sales of MSME products. Thus, graphic design assistance programs such as logos can be an effective strategy in improving the competitiveness and sustainability of MSMEs in local and global markets.

This study intended to examine the impact of implementation’s digital marketing on the production level of Micro, Small, and Medium Enterprises (MSMEs). In the digital era, technology-based marketing strategies such as social media, e-commerce, and messaging applications have become essential tools for reaching a wider range of consumers. This research uses a qualitative approach with semi-structured interview techniques involving MSME actors from various sectors. The results show that most MSMEs actively utilizing digital marketing have experienced a significant increase in demand, which has led to higher production levels. However, some MSMEs have not felt a substantial impact due to limitations in managing digital platforms and a lack of knowledge in online marketing. Digital marketing plays an important role in supporting the growth of MSME production, although its effectiveness largely depends on the adaptability of each business owner. This research is expected to contribute to the preparation of digital marketing strategies for MSMEs in the digital era.

Micro, Small and Medium Enterprises (MSMEs) play a strategic role in the Indonesian economy, especially in job creation and income distribution. Despite this, many MSMEs face challenges in building a strong and professional brand image. One of the efforts to overcome these problems is through assistance in logo design. The logo serves as a visual identity that can strengthen the brand's position in the minds of consumers. This study aims to analyze the effect of logo design assistance on strengthening the image of micro businesses. The method used is a literature study of various scientific journals and community service reports in Indonesia that are relevant to this topic. The study results show that logo design assistance is able to increase brand awareness, consumer confidence, and encourage increased sales of MSME products. Thus, graphic design assistance programs such as logos can be an effective strategy in improving the competitiveness and sustainability of MSMEs in local and global markets.

This community service activity aimed to enhance the competitiveness of women-led Micro, Small, and Medium Enterprises (UMKM) in Surabaya by providing practical marketing strategies through a workshop. Despite their significant role in the national economy, many UMKM, especially those run by women, face challenges in marketing due to limited access to training and resources. This workshop, held at Darmo Trade Center, Surabaya, focused on providing simple yet applicable marketing strategies, such as the STP (Segmentation, Targeting, Positioning) framework and the Unique Selling Proposition (USP) to help entrepreneurs better understand their products, target consumers, and improve product differentiation. The workshop also emphasized entrepreneurial characteristics and business risk-taking. The results indicated that the participants, mostly women entrepreneurs, gained valuable insights into marketing strategies and felt more confident in applying these concepts to improve their business performance. Feedback from the participants suggested a high level of engagement and readiness to implement the strategies discussed.

Business re-planning is an effort to reorganize a business that has been run with structured governance. MSME actors cannot be separated from various business challenges and obstacles that can affect the growth rate of their business. Business practices for micro entrepreneurs are mostly operated without careful planning. Meanwhile, the business world is growing widely and competition is high. Some MSMEs combine business needs with family interests and result in achieving business visions. Business governance, such as: marketing, finance and products by MSMEs is still conventional, so business re-planning is needed to support business sustainability and especially drive the local economy. Community service in Sidayu District was initiated to instill a modern business mindset. The stages of community service begin with coordination, socialization. The target of this community service is aimed at MSMEs in Gresik Regency so that they can improve their understanding of the importance of business re-planning and improve more adaptive business governance skills. Training for MSMEs is not only about theoretical business insights but also a forum for them to consult on business. The follow-up to business training is to provide business mentoring. The implementation aims to accompany MSMEs in making business changes for the better. The community service went smoothly with high enthusiasm from the training participants.