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The rapid development of information technology has accelerated the transformation of public services in Indonesia toward digitalization. This study aims to analyze the effectiveness level of digitalization in administrative services at the Medan Amplas District Office. A qualitative approach was used, employing a literature review method by collecting data from books, scientific journals, policy documents, and institutional performance reports. The results show that the digitalization of administrative services in Medan Amplas District has improved service timeliness, cost and procedure transparency, and public satisfaction, with system adoption rates increasing from 30% to 65% between 2018 and 2022. Digitalization has also provided benefits in terms of time and cost efficiency, as well as enhanced staff productivity. However, several challenges remain, such as infrastructure limitations, uneven digital competencies among staff, regulatory inconsistencies, and organizational culture resistance to change. In conclusion, the digitalization of administrative services at Medan Amplas District has been effective but still requires continuous improvement in technical aspects, human resource capacity building, regulatory harmonization, and cultural change to achieve sustainable optimization of public services.

Penelitian ini mengkaji bagaimana ekonomi mikro Islam dapat meningkatkan ketahanan sosial, khususnya di wilayah perkotaan Medan. Berdasarkan nilai-nilai syariah termasuk keadilan, anti-riba, dan solidaritas sosial, ekonomi mikro Islam tidak hanya meningkatkan kesejahteraan ekonomi tetapi juga memperkuat struktur sosial. Masyarakat berpenghasilan rendah dapat memperoleh pendanaan bisnis tanpa bunga dan dukungan kewirausahaan melalui organisasi seperti Baitul Maal wat Tamwil (BMT) dan Badan Amil Zakat Nasional (BAZNAS), yang mempromosikan kemandirian ekonomi dan mengurangi kesenjangan sosial. Melalui inisiatif yang bermanfaat, instrumen zakat dan infaq juga berkontribusi secara signifikan terhadap pemerataan pendapatan dan pengembangan kohesi sosial. Berdasarkan studi kasus Medan, penerapan ekonomi mikro Islam meningkatkan stabilitas rumah tangga, memperluas peran perempuan, dan menumbuhkan masyarakat yang inklusif. Namun, kendala seperti digitalisasi yang belum memadai dan kesadaran keuangan Islam yang belum memadai masih perlu diatasi. Singkatnya, ekonomi mikro Islam memiliki potensi besar untuk membangun masyarakat perkotaan yang lebih tangguh, mandiri, dan kohesif secara sosial.

This study was conducted to determine the principal's strategy in implementing instructional leadership at SMP Muhammadiyah 48 Medan. The steps implemented by the principal of SMP Muhammadiyah 48 Medan in developing instructional leadership at SMP Muhammadiyah 48 Medan. The methodology of this study uses a qualitative research approach with a case study research type. In this study, data collection was carried out using several techniques, namely, interviews, observations, and documentation. The subjects of this study include the principal as the main informant along with the vice principal, teachers, as supporting informants. The analysis of this research data through steps including data collection, data reduction, data presentation, and drawing conclusions/verification. The results of this study indicate that the principal's strategy in implementing instructional leadership at SMP Muhammadiyah 48 Medan consists of: The strategy carried out by the principal in implementing instructional leadership is good, but still requires development to implement instructional leadership in schools. So that the implementation of this leadership is worthy of being developed and can be an example for other schools. The steps implemented by the principal related to instructional leadership are very good, because the principal covers the whole leadership from teachers, staff and students in the school. The role played by the principal is quite good, because the principal carries out the role of instructional leadership to understand that one of their tasks is to encourage teachers and other school members to join in their efforts and focus their energy on school goals.

Correspondence administration activities play an important role in supporting the smooth operation of the school. At UPT SMP Negeri 27 Medan, manual management of correspondence previously caused various obstacles such as delays in letter distribution and difficulties in tracking archives. Therefore, a more effective and efficient correspondence management system is needed. This study aims to describe the implementation of a correspondence management system in improving administrative performance at UPT SMP Negeri 27 Medan. This study uses a qualitative descriptive approach with observation, interview, and documentation techniques. The results of the study indicate that the process of receiving and recording incoming letters has been running according to procedures and facilitates information management. The disposition of letters is carried out systematically and on target by the school leadership. The preparation and recording of outgoing letters is carried out by paying attention to good administrative rules. In addition, archiving, maintenance, and destruction of archives have begun to be carried out digitally, thereby increasing the efficiency and speed of administrative services.

This study aims to analyze the influence of brand equity, brand loyalty, work productivity, and organizational commitment on consumer satisfaction at the Medan Palm Oil Research Center. The research method used is a survey with data collection through questionnaires distributed to consumers who interact with the Medan Palm Oil Research Center. The results of this study are compiled based on data analysis conducted to test the influence of brand equity, brand loyalty, work productivity, and organizational commitment on consumer satisfaction at the Medan Palm Oil Research Center. This study involved 177 respondents who were consumers of products from the Medan Palm Oil Research Center. The results of the validity test shown in the table above obtained the results of the correlation coefficient with the highest validity of 0.9123 and the lowest correlation coefficient of 0.0520. The results of the validity test show that the correlation coefficient between the score of each instrument item and the total score of all statement items is greater than 0.3. This means that it can be concluded that all indicators in this study are declared valid. The results of the reliability test shown in Table 3 can be concluded that all of the instruments are reliable because the Cronbach's Alpha of each instrument is greater than 0.60 so that it can be used to conduct research.

The welfare of the cleaning service in this study aims to find out and analyze the welfare of the cleaning service at the Indonesian Methodist Christian College-1 Medan (PKMI-1). The method used in this research is qualitative descriptive. The data sources used are primary data and secondary data with a total of 8 informants. The key informant in this research is the person in charge of the cleaning service, the main informant is the cleaning service and the additional informants are the family of the cleaning service. The data collection technique used in this research is observation, interviews and documentation. The theory used to analyze the problem in this research is the theory of the Central Statistics Agency (BPS) regarding Indicators of People's Welfare in 2022. According to the Central Statistics Agency (BPS) there are five indicators to determine the level of People's Welfare, namely: Health, Education, Employment, Level and Consumption Patterns, Housing and the Environment. The results of this research show that: The majority of cleaning service families belong to prosperous category I with 2 informants, 3 informants belonging to prosperous family category II, and 2 informants belonging to prosperous family category III. This shows that the condition of cleaning service families working at the Indonesian Methodist Christian College-1 Medan (PKMI-1) is that there are still poor families, namely Jesika's mother's family and other families are no longer included in the poor category.

The development of the digital-based travel industry is growing rapidly in Indonesia, including in the city of Medan. Traveloka is one of the most widely used platforms for booking tickets and accommodations. However, despite its large user base, there are still complaints about the user experience of the traveloka application which will have an impact on user satisfaction. This study aims to analyze user experience and perceived value on repurchase intention through e-satisfaction for application users in Medan city. The type of research conducted is associative research. The population for this study consists of residents of Medan city who use the Traveloka application, with a sample size of 125 respondents. The sampling technique used is non-probability sampling with a purposive sampling method. The data analysis technique employed in this study is structural equation modeling (SEM) using the Smart PLS version 4.0 analysis tool. Research results User experience has a positive but insignificant effect on repurchase intention. Perceived value has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on e-satisfaction. Perceived value has a positive and significant effect on e-satisfaction on the Medan city traveloka application. E- satisfaction has a positive and significant effect on repurchase intention. User experience has a positive and significant effect on repurchase intention through e-satisfaction. Perceived value has a positive and significant effect on repurchase intention through e-satisfaction.

The Community Service Program (PKM) in Bingkat Village, Pegajahan District, Serdang Bedagai Regency, aims to improve community welfare by making instant dry healthy drinks from ginger extract. This activity involves lecturers and students from the Indah Medan Health Sciences College, with a focus on empowering housewives who are members of the PKK group. The training was attended by around 60 participants, who showed active participation during the discussion session on the benefits of ginger and the process of making healthy drinks. The training method includes lectures and practices, participants learn about the properties of ginger, how to choose quality ingredients, and packaging techniques. After the training, participants succeeded in producing instant dry healthy drinks, which are considered to have a distinctive aroma and fresh taste. A marketing plan was also prepared, including identifying target markets and promotional strategies through social media. This program has a positive impact on the family economy, increasing income through product sales. The community is expected to be able to increase their immune system and reduce the risk of disease by consuming this product regularly. The sustainability of the program is very important, so support is needed from the village government and related institutions for further development. Challenges faced include limited access to markets and capital, which require solutions through microfinance and effective marketing strategies.

Cosmetic use is increasing among residents of Bingkat Village, but many still lack awareness of safe usage practices. This issue is worsened by the circulation of illegal cosmetics and limited knowledge about harmful ingredients. The aim of this activity was to educate the community on proper ways to obtain, use, store, and dispose of cosmetics. The method involved direct counseling and training at the village hall by lecturers and students of STIKes Indah Medan using a participatory approach. The program began with a presentation, followed by a question-and-answer session and practical training to recognize safe products. The results showed improved community understanding, as reflected in participants’ enthusiasm during discussions and their ability to distinguish between safe and risky cosmetic products. The program also provided students with valuable field experience in health education. In conclusion, educating the public about safe cosmetics contributes to increased awareness and encourages responsible cosmetic use to support skin health.

This study aims to analyze the implementation of sanctions against wealthy customers who delay payments in the perspective of DSN-MUI Fatwa No. 17/DSN-MUI/IX/2000. The study was conducted at PT. BPRS Alwashliyah Gunung Krakatau Medan with a normative and empirical legal approach. The results of the study indicate that the application of sanctions against customers who delay payments is an effort by banks to maintain the smoothness of the financing system. The application of the DSN-MUI fatwa provides a legal basis for Islamic banks in imposing sanctions on wealthy customers who neglect to fulfill their obligations. This fatwa also strengthens the position of banks in the Indonesian civil law system.

This study investigates the use of MATLAK (Mathematics Through Congklak) media in improving mathematics learning for class 5C students at SDN 067240 Medan Tembung. The objectives are to: (1) describe the application of MATLAK in the classroom, (2) determine its impact on students' mathematics learning outcomes, (3) analyze its effect on student motivation and engagement, and (4) assess the effectiveness of the traditional congklak game as a learning tool. Conducted as Classroom Action Research (CAR), this study aims to address classroom learning challenges through reflective cycles that enhance both teaching processes and student outcomes. The findings reveal that the integration of the Problem-Based Learning (PBL) model with MATLAK media, rooted in constructivist principles, significantly increased student activity and understanding, especially when problems presented were closely related to daily life. Students were encouraged to collaborate, think critically, and articulate their ideas during discussions. Additionally, student responses toward the use of MATLAK media were overwhelmingly positive, demonstrating increased motivation and active participation. Teacher observations also showed improvement in classroom engagement and implementation effectiveness from cycle I to cycle II. Overall, the study concludes that using the traditional congklak game as a mathematics learning medium when combined with the PBL model effectively enhances learning outcomes and student involvement in class 5C.

This study aims to identify the teaching approach and methods used by teachers at TK Pembina 1 Medan in developing the social skills of children with Autistic Spectrum Disorder (ASD), specifically in the B Inovatif class. This research employed a qualitative approach with data collection techniques including interviews, observations, and documentation. The subjects of the study consisted of two teachers and one child with ASD, identified as Z. The results show that the teacher applies a student-centered learning approach, allowing children the freedom to choose activities that align with their interests and comfort. This approach is intended to facilitate the social development of the child by providing a more enjoyable and meaningful learning experience. Additionally, six teaching methods were employed, namely role-playing, cooperative learning, singing with movement, social activities based on real-life experiences, the use of media such as videos, and storytelling. Although some methods, such as role-playing, are still difficult for children with ASD to follow, the teacher adapts these methods to suit the child's needs and abilities. This study reveals that structured and flexible teaching approaches and methods are crucial in helping children with ASD gradually develop their social skills.

The teaching of Professional Ethics in the Culinary Arts Study Program is often delivered in a theoretical manner, make lack of contextual and reflective learning experiences for students. This study aims to develop and evaluate an interactive pocket book as a learning medium to support students' understanding of ethical values in real culinary work settings. The research employed the 4-D development model (Define, Design, Develop, Disseminate), with data collected through observation, interviews, expert validation, practicality questionnaires, and pretest–posttest design. The study was conducted over three months at Universitas Negeri Medan. Validation results indicated that the media was highly feasible in terms of content, layout, and language. Practicality testing showed that students found the media very practical, while the effectiveness test revealed an improvement in learning outcomes with a gain score of 0.60 (moderate to high category). These findings demonstrate that the interactive pocket book is effective in promoting ethical learning that is contextual, reflective, and applicable. The media is recommended for integration into learning strategies focused on values and professional attitudes and is suggested for further development into digital formats to enhance flexibility and wider accessibility.

This study aims to analyze the marketing strategy implemented by Bika Ambon Nasywa, a traditional cake producer located in Sunggal Deli Serdang, Medan City, North Sumatra. A qualitative descriptive approach was used in this study, with data collection techniques through in-depth interviews, observations, and documentation analysis. Data analysis was carried out using the SWOT (Strengths, Weaknesses, Opportunities, Threats) framework to identify internal and external factors that influence the marketing of Bika Ambon Nasywa products. The results of the study indicate that the main strength of the product lies in its distinctive taste and the quality of the raw materials used, while weaknesses include limited product and packaging innovation. Opportunities that can be utilized include increasing consumer interest in traditional culinary and the development of information technology for digital marketing. Threats faced include competition with similar products and changes in consumer preferences. Based on this analysis, it is recommended that Bika Ambon Nasywa increase product innovation, improve packaging design, and utilize digital platforms such as social media for promotion in order to expand market share and increase sales.

The purpose of this research is to learn how certain students in Medan City are influenced to buy Azarine sunscreen products by influencer marketing and brand image. More and more people, particularly students, are realizing the need of preventing sun damage to their skin, therefore sunscreen solutions have quickly become an integral part of skin care regimens. Researchers in this research used a quantitative approach by surveying people who had used Azarine products. Using SPSS software version 29, the data that was obtained was examined. The findings show that consumers are influenced by both favorable brand image and influencer marketing, which has a major impact on their purchase choices. There is a significant relationship between the dependent variable and each of the independent variables.

This study aims to analyze the level of understanding of PSPK 23 B students at Medan State University on atomic theory questions. With a quantitative descriptive approach, data were collected through multiple-choice tests filled out by 30 students. The results showed an average understanding of 75.33%, which is quite good. However, there was significant variation where some students mastered basic concepts (eg Dalton and Thomson's atomic models), while others had difficulty with abstract topics (eg Bohr's model and quantum mechanics). This finding is in line with previous studies on misconceptions in atomic structure. This study emphasizes the importance of innovative learning strategies, such as visual media and conceptual approaches, to improve student understanding. Periodic evaluation is needed to detect learning gaps and adjust teaching methods. The results of this study can be a basis for developing more effective chemistry education practices.

The research is entitled The Influence of Facilities, Services and Needs on the Reading Interest of Medan State Polytechnic Students, with the research objective being to determine the Influence of Facilities, Services and Needs on the Reading Interest of Medan State Polytechnic Students with this research method, namely Quantitative with data collection methods Observation, Study Libraries, and Questionnaires. Meanwhile, this research was tested using SPSS version 25 statistics which found the results of a positive influence between the independent variable on the dependent variable. Based on the research results it was found that Facilities had an influence tcount of 2.636 > 1.988, while on the results of the Service variable the tcount was 2.243 > 1.988, However, the Requirements variable found a t-count result of 3.567 > 1.988. This result can also be seen as an overall influence in the Coefficient of Determination test which shows a result of 0.355 or 35.5%, where the remaining 64.5% of the figure is influenced by other variables. Based on the research results, it was agreed that the facilities, services and needs to increase students' reading interest as visitors must be improved further.

Garbage become problem complex in life urban areas , especially in Medan as Mother city North Sumatra Province . Research This analyze impact management Trash in Place Disposal End (TPA) Terjun , Medan Marelan District , regarding environment surrounding area . Method study use approach qualitative with technique observation , interviews , and studies documentation . Research results show that TPA Terjun has​ area 14 hectares Not yet managed optimally , with the dominant open dumping system . The impacts that arise covering groundwater pollution , pollution​ air , disturbance aesthetics , as well as improvement vector disease . Findings This reinforced by BPS data (2018) which shows density Medan 's population reached 8,342 people /km², correlated with high volume of waste . Research This recommend implementation system management rubbish integrated based on principle health environment and economy circular For reduce impact negative .

This study aims to analyze the influence of ethnic relations on the political orientation of the community in Simpang Selayang Village, Medan City. The research method used is descriptive qualitative with data collection techniques through interviews and documentation. The data analysis techniques applied include data reduction, data presentation, and data verification according to Miles and Huberman. This study focuses on two main problem formulations, namely the influence of ethnic relations on political issues and the influence of ethnic relations on political orientation. The results of the study indicate that ethnic identity plays an important role in determining individual political preferences. Ethnic identity serves as a frame of reference that guides political behavior, including in general elections and other political participation. Solidarity between ethnic groups often strengthens political support for candidates who have the same ethnic affiliation, creating a voting pattern that is strongly influenced by ethnic factors. The research findings also reveal that political issues that are relevant to the local community are influenced by the social and cultural context of each tribe. political programs that emphasize local economic development and preservation of tribal culture tend to get greater support. This suggests that understanding the socio-cultural context of ethnic groups is key to formulating effective and inclusive political policies. This study provides new insights into the dynamics of politics in a multi-ethnic society and emphasizes the importance of inclusive policies that take into account ethnic diversity to promote social harmony and political stability in Simpang Selayang Village.

This study aims to analyze the influence of new students' adaptation to learning methods on campus, especially in sports study programs, and its implications for students' mental and physical health. This study uses a qualitative approach with observation and interview methods with seven female students of the Faculty of Sports, State University of Medan. The results of the study indicate that students experience high academic pressure due to the KKNI-based learning method and the block system, which has an impact on increasing stress levels, physical fatigue, and difficulties in managing study time between theory and practice. The implications of this study are relevant in developing student-friendly learning policies in order to maintain a balance between academic demands and their mental and physical health.