Publication Search

 In an era full of technological developments, various daily activities are connected with the help of the internet, making operations easier and faster. One use of this technology, for example, is massive marketing activities carried out via social media, one of which is WhatsApp. This application introduces WhatsApp Business features specifically designed to facilitate the marketing of their products to consumers. This increase in the number of WhatsApp users opens up more opportunities for businesses to maximize the application's potential as a digital marketing tool. The aim of this research is to determine the effect of promotions and services via WhatsApp on sales. This type of research is quantitative research. The sample used in this research was 37 people using the questionnaire distribution method as a data collection tool. The analysis technique used in this research is multiple linear regression analysis using the SPSS software application. The research results show that variable X1 (promotion) and variable X2 (service) each influence variable Y (sales) in a positive direction. Besides that, variables X1 (Promotion) and X2 (Service) in the model together are able to explain 40.3% of the influence on variable Y (Sales).

Human resource management is one of the important factors in an agency. In order to achieve its goals, it requires quality human resources who are competent and qualified and consistent in every job. This research aims to determine the influence of work ethic and work enthusiasm on the work effectiveness of employees at the Regional Revenue, Financial and Asset Management Agency (BPPKAD) of Kediri city. The sample in this study was 70 respondents consisting of civil servants and honorary employees. The tool for testing this research is using SPSS 25. Using proportionate stratified random sampling technique. By using multiple linear regression analysis, t test and F test, the results of this research are that work ethic has a significant effect on work effectiveness with a sig value of 0.000 < 0.05, work enthusiasm has a significant effect on work effectiveness with a sig value of 0.043 < 0.05. Work ethic and work spirit have a joint and significant effect on work effectiveness with a sig value of 0.000 < 0.05.

Companies must struggle to survive and be the best, this encourages companies to use various strategies and innovations to prevent bankruptcy in the laws of law there are gaps that can be utilized by taxpayers to reduce the tax burden that must be paid. One of them is tax avoidance. The purpose of this study is to determine the effect and explain profitability, leverage on tax avoidance with sales growth as moderation variables in consumer goods companies listed on the Indonesia Stock Exchange for 2020-2021. Types of research approaches are quantitative, with a population of 4 companies and 32 data samples The quarterly financial uses using purposive sampling for sample determination. Data analysis techniques conducted with descriptive statistical analysis, testing of panel data regression estimation models, classical assumption tests, multiple linear analysis, t-test, and moderation regression analysis. The results of this study were obtained that the partial profitability variable had a significant effect on tax avoidance and partially leverage had no significant effect on tax avoidance. The results of moderation regression analysis obtained by the results of sales growth instead of the moderation variable between profitability and leverage of tax avoidance.

The aim of this research is to determine the positive and significant influence between the attention of Christian religious education teachers on the learning interest of class VIII students at SMP N 4 Siborongborong for the 2023/2024 academic year. The research method used is a quantitative research method. The population was 206 students in class VIII of SMP N 4 Siborongborong for the 2023/2024 academic year and a sample of 52 people was determined using random sampling techniques. Data was collected using a positive closed questionnaire with 32 items, namely 16 items for variable 2024: 1) Test the analysis requirements: a) positive relationship test obtained rxy = 0.550 > rtable(a=0.05,n=52) = 0.297. b) Testing a significant relationship obtained a value of tcount= 4.651 > ttable(a=0.05, dk=n-2=50)= 2.000. 2) Test the effect: a) Test the regression equation, obtained the regression equation Y ̂="27.20"+0.48X. b) Regression coefficient of determination test (r2) = 30.2%. 3) Test the hypothesis using the F test to obtain Fcount > Ftable=(a=0.05, dk numerator k=22, dk denominator=n-2=52-2=50) namely 21.63 > 1.39. Thus Ha is accepted and H0 is rejected.

This research aims to determine the influence of the physical work environment, work discipline and work stress on employee performance at the UD Bunga Mas brown sugar factory. The variables used in this research are Physical Work Environment (X1), Work Discipline (X2), Work Stress (X3), and Employee Performance (Y). The research location is the UD Bunga Mas Brown Sugar Factory which is located in Karanglo Hamlet, Tales Village RT 01 RW 04 Ngadiluwih District, Kediri Regency. By using data collection techniques in the form of interviews, questionnaires and observations.Meanwhile, the analysis used uses quantitative methods with multiple linear regression tools using the SPSS version 25.0 software program. Based on tests carried out by partial linear regression analysis, it shows that the Physical Work Environment (X1) has a negative and insignificant effect on Employee Performance (Y) and Work Discipline (X2) has a positive and insignificant effect on Employee Performance (Y). Meanwhile, the Job Stress variable (X3) has a negative and significant influence on Employee Performance (Y). This shows a significant value for variable X1 0.116 > 0.05, variable X2 0.538 > 0.05, and X3 0.000 < 0.05. Partially, the Physical Work Environment (X1), Work Discipline (X2), and Work Stress (X3) have a positive and significant effect on Employee Performance (Y) at the UD Bunga Mas Brown Sugar Factory.

This thesis is a study that examines the factors that influence the disinterest in saving. The purpose of this thesis is to be able to determine whether or not there is a significant influence from location, knowledge and product, reputation, promotion and religiosity simultaneously or partially on disinterest in saving and to find out the most dominant variable on disinterest in saving. This study used a quantitative method using primary data by giving questionnaires to the community in the Muara Bulian sub-district, with a total sample of 160 respondents. The analysis technique used is multiple regression analysis technique. carry out various tests such as the classic assumption test to check the health of the data, simultaneous (F) and partial (t) tests in order to find out the influence or not of the variables used, multiple liner tests, determinant coefficients and effective contributions in order to find out the dominant variable in influencing disinterest save until you can draw conclusions. The results of the conclusions of this study are as follows: (1) Simultaneously and partially indicate that location, knowledge and products, reputation, promotion and religiosity have a positive and significant effect on people's disinterest in saving in Islamic banks (2) The variable that has the greatest influence on disinterest in saving is a variable of knowledge and product that is equal to 18%  

This study discusses the influence  of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the   MbahJo Cell mobile phone  store in Kediri city. This study aims to determine and explain the results of the influence  of brand image, price, and service quality on the purchase decision of OPPO brand smartphones at the   MbahJo Cell mobile phone  store in Kediri City. This type of research uses associative research using quantitative methods. The sample in this study was only on consumers who were making a purchase decision on  OPPO smartphones at the  MbahJo Cell mobile phone store as many as 102 consumers. The sampling technique uses Non-Probability Sampling with the Accidental Sampling method. Data collection techniques use questionnaires that have been tested for validity and reliability. The data analysis technique used is a classical assumption, multiple linear regression. The result of this study is that there is a significant influence  of brand image on purchasing decisions with a value of Sig. 0.000 < 0.05. There is a significant influence of price on purchasing decisions with values of Sig. 0.037 < 0.05. There is a significant influence of service quality on purchasing decisions with a value of Sig 0.000 < 0.05. There is a simultaneous influence of brand image, price, and service quality on purchasing decisions with a Sig. value of 0.000 < 0.05.

This study was set behind a decrease in the sales of arjuna chicken noodles during 2020-2021. This decline in sales indicates a decrease in consumer buying decisions for arjuna chicken noodle products so that it can be formulated in this study that how consumers make decisions to buy arjuna chicken noodle amid a growing competitive phenomenon based on service quality and word of mouth. The purpose of this study was to analyze the effect of service quality and word of mouth on the purchase decision of arjuna chicken noodles. This study uses quantitative methods. Data collected using questionnaire and interview techniques. The respondents in this study were 50 people who met one of the five criteria; decision-making, purchasing, consuming chicken arjuna noodles at Randudongkal Pemalang. Three hypotheses were formulated and tested using regression analysis. Research results show that service quality does not have a significant effect on purchasing decisions, while Word Of Mouth has a significant effect on purchasing decisions. Word of mouth also had a high effect on purchasing decisions on Arjuna Chicken Mie Randudongkal Pemalang.

This research aims to determine the influence of leadership style variables (X1) and organizational culture (X2) on employee performance (Y) at PT Radio Panjalu Raya. This type of research is quantitative research which is used to test the relationship of a variable to other variables which emphasizes the analysis on numbers processed using statistical methods. The data collection techniques used are primary data and secondary data. Sample selection used the saturated sampling method, the number of samples in the study was 40 respondents at PT Radio Panjalu Raya. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The research results showed that the multiple linear regression equation Y = 10.743 + 0.269 Organizational culture has a partially significant effect on employee performance with a sig result of 0.000 <0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that leadership style and organizational culture have a simultaneous and significant effect on the performance of PT Radio Panjalu Raya employees.

This research aims to determine the influence of the variables work enthusiasm (X1), competence (X2), and work discipline (X3) on work effectiveness (Y) at PT Happy Jaya Plastik. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. Sample selection used the saturated sampling method, the number of samples in the study was 60 respondents at PT Happy Jaya Plastik. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the research obtained the multiple linear regression equation Y= 10.489 + 0.342X1 + 0.400X2 + 0.347X3 and the t test results of the variables work enthusiasm, competence and work discipline had a partially significant effect on work effectiveness with a sig < 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that work enthusiasm, competence and work discipline simultaneously have a significant effect on the work effectiveness of PT Happy Jaya Plastik.

The purpose of this study was to determine the effect of regional original income, general allocation funds, special allocation funds, profit sharing funds, and local government spending on poverty alleviation in provinces in Indonesia. The research method uses quantitative methods. The research data source is secondary data in the form of panel data, namely provincial data in Indonesia for the period 2017-2021 obtained from the Indonesian Central Bureau of Statistics. Analysis of research data using panel data regression analysis. The results of the partial hypothesis test with the t test, it is known that the variables of local revenue, profit sharing and local government spending have a partially significant effect on poverty alleviation. Meanwhile, the general allocation fund and special allocation fund do not have a partial significant effect on poverty alleviation. The results of the F test show that regional original income, general allocation funds and special allocation funds, profit-sharing funds and local government spending have a significant simultaneous effect on poverty alleviation in provinces in Indonesia in 2017-2021.

This research aims to determine the influence of customer value and product variety on Soehendar Coffee customer satisfaction. Data collection techniques use observation, questionnaires and literature study. The sample in this study was 30 respondents with the sampling technique being purposive sampling, namely customers who had purchased Soehendar Coffee products at least once. The data analysis technique uses multiple linear regression analysis. The research results show that partially, neither customer value nor product variety have a significant influence on Soehendar Coffee customer satisfaction. Simultaneously, customer value and product variety have a significant influence on Soehendar Coffee customer satisfaction.

Although Indonesia occupies the third position as a food-producing country in the world, almost every year it faces repeated problems with production, especially rice food production. As a result, Indonesia has to import rice from other food-producing countries. The purpose of this study is to find out what factors affect rice imports in Indonesia. The method used in this study was multiple linear regression analysis. This study concludes that there is simultaneously a significant influence between Rice Production, Rice Price, Population, and Exchange Rate on Rice Imports in Indonesia. Meanwhile, partially Rice Production and Exchange Rate have an insignificant influence, Rice Price and the Population have a significant influence on Rice Imports in Indonesia.

This research is motivated by a number of problems that the authors found in class VIII MTsN 7 AGAM, especially in the Al-Qur'an Hadith subject. which is mediocre, while students who have poor ability to read the Qur'an obtain satisfactory learning outcomes. This research is a correlational quantitative research. The population in this study was that the researchers did not take all of the students, but the researchers took only class VIII, VIII, and IX. The sample in this study consisted of 56 students. Based on the results of the analysis and discussion of the research data, the results of hypothesis testing are obtained using a simple linear regression formula, so the parametric statistical test results can be seen if sig (2-tailed = 0.001 ≤ 0.025 then H is rejected and H is accepted. Correlation coefficient 0.426 is included in the moderate correlation because it is in the range of 0.400-0.599.So it can be concluded that there is a relationship/correlation between the ability to read the Qur'an and the learning outcomes of Al-Qur'an Hadith for class VIII students at MTsN 7 AGAM.

This study aims to determine the Effect of Recruitment, Employee Motivation on Employee Performance at PT Alfamart Cileungsi. The research method used is a quantitative research method with primary data obtained from questionnaire data measured using a Likert scale. The population of this research is employees of PT Alfamart, especially in the recruitment, learning and development section. The sampling technique used in this study was to use a saturated sample with a total of 45 respondents. The data analysis technique used was multiple linear regression which was processed with the help of the IBM SPSS 26 for Windows program. The results of this study prove that the influence of recruitment has an effect on employee performance, employee motivation has an effect on employee performance at PT Alfamart Cileungsi.

This research aims to determine the influence of leadership style on employee performance at the Bima City Industry and Trade Cooperative Service. The sample in this research was 40 ASN with a sampling technique, namely purposive sampling. The research method uses questionnaires, observation and interviews. The data analysis technique uses simple linear regression. The results of the research show that leadership style has a significant effect on employee performance at the Bima City Industrial and Trade Cooperative Service.

In the current era of economic development, Indonesia is focused on how the government maximizes state revenues, government agencies or the Directorate General of Customs and Excise need to expand performance or targets in order to face economic competition, that import duty receipts at KPPBC A South Tangerang City in 2020-2022 did not reach the target set by the State Budget which is still increasing and decreasing. This study aims to see how much influence the value of imports and the realization of import duty receipts on the target of partial and simultaneous import duty receipts. The study used a quantitative approach, information in the form of secondary data, namely time series data totaling 36 samples, data collection techniques using obseration and documentation. This study used the classical assumption test analysis method of multiple linear regression with SPSS. The acquisition of research shows that the value of imports has a positive and significant effect on the target of import duty receipts, while the realization of import duty receipts has a positive and insignificant effect on the target of import duty receipts. Simultaneously, the value of imports and the realization of import duty receipts have a significant effect on the target of import duty receipts at KPPBC A South Tangerang City. For future researchers, it is better to conduct studies in more than one region or port so that the results of the study can represent the overall condition in Indonesia in order to obtain accurate, representative and complete data so that the analysis and findings in the study become more valid.

This research aims to determine the influence of organizational culture and leadership style on the performance of 1 Soromandi High School teachers. Data collection techniques use observation, questionnaires and literature study. The sample in this study was 34 ASN and P3K teacher respondents with the sampling technique being purposive sampling. The data analysis technique uses multiple linear regression analysis. The research results show that both partially and simultaneously organizational culture and leadership style have a significant influence on the performance of teachers at SMAN 1 Soromandi.

This research aims to find out how much influence audit risk and work stress have on the motivation of auditors at the Padang City Public Accounting Firm. In this research, the population is all auditors in public accounting offices in Padang City. The population in this study was 92 people consisting of several employees who had different positions/groups in KAP Padang City. The sampling method used was the accidental sampling method. The regression analysis carried out was multiple linear regression analysis. The research results obtained based on the partial test (t test) showed: (a) The audit risk variable has a positive and significant effect on auditor motivation. (b) The work stress variable has a positive and significant effect on auditor motivation. Meanwhile, the simultaneous test of audit risk and work stress has a positive and significant influence on auditor motivation. Auditors may be motivated by the challenge of performing high-quality audits in the face of increased audit risk. These challenges can provide a sense of accomplishment and satisfaction for auditors who successfully navigate risks and complete high-quality audits. The stress faced in challenging work situations can motivate individuals to try harder and challenge themselves. When someone feels that they can overcome or cope with a difficult task, this can increase their motivation to succeed.

The research aims to determine the influence of the collaborative learning model on the learning outcomes of PAK class VIII students at SMP Negeri 4 Siborongborong for the 2023/2024 academic year. The research hypothesis is that there is a positive and significant influence between the collaborative learning learning model on the PAK learning outcomes of class VIII students at SMP Negeri 4 Siborongborong for the 2023/2024 academic year. Descriptive quantitative research method. The population of all class VIII students at SMP Negeri 4 Siborongborong for the 2023/2024 academic year who are Protestant Christians is 166 people. The sample was taken using purposive sampling, namely 36 students in class VIII-B. The research instrument is a closed questionnaire. The results of the analysis requirements obtained a value of rxy=0.569>rtabel=0.329 and tcount=2.728>ttable=2.042 showing that there is a relationship between the collaborative learning learning model and the PAK learning outcomes of class VIII students at SMP Negeri 4 Siborongborong for the 2023/2024 academic year. From the regression test, the regression equation is obtained. The determination test revealed that the magnitude of the effect was 32.38%. Hypothesis testing obtained Fcount=15.599>Ftable=2.01, so H0 is rejected and Ha is accepted, namely that there is a positive and significant influence between the collaborative learning learning model on the PAK learning outcomes of class VIII students at SMP Negeri 4 Siborongborong for the 2023/2024 academic year.