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Technological developments make it easier for humans to do all activities online, such as online shopping, so that business people form marketing strategies using live streaming and building brand image. The Originote is one of the skincare products that uses a form of marketing strategy in the form of building a brand image through live streaming. To determine the effect of live streaming and brand image on purchasing decisions for The Originote products for TikTok shop users in the Special Region of Yogyakarta partially or simultaneously. Using a quantitative approach. The research data source comes from primary data obtained by distributing questionnaires to respondents. The data collection technique uses non-probability sampling (purposive sampling). The research sample was 112 respondents with the criteria of having purchased The Originote product at TikTok Shop at least once, being in the Special Region of Yogyakarta and being over 18 years old. The data was processed using SPSS version 27 software. It is found that live streaming has a partial effect on purchasing decisions. Brand image has a partial positive effect on purchasing decisions. Live streaming and brand image simultaneously have a positive effect on purchasing decisions.

The current phenomenon of product boycotting has caused several industrial products in Indonesia to be boycotted. Such as Lifebuoy products from the Unilever brand because they are considered to support Israeli Zionists. Unilever is a Fast Moving Consumer Goods industry that provides consumer goods with a fluctuating sales cycle. Where Lifebuoy is one of the products from this brand in the antiseptic bath soap category which has a superior Top Brand Index compared to other brands. This research is quantitative research whose calculations involve statistical numbers using the IBM SPSS Statistics 27 application.Who has a purpose to determine the influence of brand image and price on purchasing decisions for Lifebuoy products from the Unilever brand in Indonesia partially or simultaneously. Based on the results of the t test, it shows that brand image has an influence on purchasing decisions by 4.906. And the price variable has an influence on purchasing decisions by 10.374, while the results of the f test show that brand image and price variables have an influence on purchasing decisions by 328.524. And based on the research that has been conducted, it can be concluded that brand image and price influence the decision to purchase Lifebuoy products partially or simultaneously with an Adjusted R Square value of 0.725 or 72.5%.    

This study aims to (1) find out the role of business actors in making misleading promotions according to Law Number 8 of 1999 concerning Consumer Protection, and (2) to find out the legal protection for consumers in Kupang City against misleading information provided by business actors through product promotion based on Law Number 8 of 1999 concerning Consumer Protection. This study uses an empirical judiciary method using primary data and secondary data. The results of the study show that (1) The role of business actors in making misleading advertising promotions is depicted in practices such as false advertising, deceptive practices, and fraudulent advertising. Business actors have a role in creating advertisements that do not match reality, providing incorrect information, and manipulating consumers to make purchase decisions without correct information. The impact includes harming consumers, damaging market integrity, and potentially harming the overall business image. Mistakes in this kind of marketing practice not only violate consumer protection laws, but can also shake consumer trust and affect market fairness and integrity, and (2) In the face of misleading information from business actors through product promotion in Kupang City, legal protection for consumers is essential, especially with reference to Law Number 8 of 1999 concerning Consumer Protection. This law provides a legal basis to protect consumers from dishonest and harmful advertising practices. By emphasizing principles such as benefits, fairness, balance, security, consumer safety, and legal certainty, the Act creates a foundation for consumer protection.

This study aims to empirically test the influence of brand ambassadors and brand awareness on purchasing decisions moderated by brand image on Le Minerale consumers at Indomaret Soekarno Hatta, Malang City. This study uses a quantitative method with a descriptive approach. Primary data was obtained from 98 respondents. Data analysis used path analysis with the help of SPSS and Smartt-PLS software version 3. The results of this study indicate that (1) brand ambassadors do not influence purchasing decisions: (2) brand awareness influences purchasing decisions (3) brand image does not play a role in moderating the relationship between brand ambassadors and purchasing decisions: (4) brand image does not play a role in moderating the relationship between brand ambassadors and purchasing decisions.

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.

Ultra Milk is a milk brand using UHT (Ultra High Temperature) technology and one of the products that dominate the Indonesian market. The rising trend of South Korean culture has led Ultra Milk to collaborate with South Korean entertainment artists. Capitalizing on fanaticism, Ultra Milk chose Stray Kids as a brand ambassador by issuing a limited edition photocard. The study aims to determine the effect of brand image, Korean wave, fanaticism, and brand ambassador on purchasing decisions for Ultra Milk products in the Stray Kids collaboration edition. Using a quantitative approach. Research data sources come from primary and secondary data. Primary data was obtained by distributing questionnaires to respondents. Secondary data sources are obtained from journals and books. Data collection techniques using non-probability sampling (purposive sampling). The research sample was 168 respondents with the criteria of Stray Kids fans, aged 20-25 years, and had purchased Stray Kids Ultra Milk products. The data was processed using SmartPLS 4.0 software. The results showed that brand image, Korean wave, fanaticism attitude, and brand ambassador have a positive and significant effect on purchasing decisions.  

The purpose of this research is to determine the influence of celebrity endorsement on Purchase Intention partially, to determine the influence of Price Perception on purchasing decisions, and to determine the influence of product quality and price determination on Purchase Intention, a case study of somethinc skincare users in Surakarta City simultaneously. The sample was 100 respondents using a sampling technique using random sampling. This research uses quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of celebrity endorsement on Purchase Intention, there is a positive and significant influence of Price Perception on Purchase Intention. . Then the research results concluded that simultaneously there was a positive and significant influence of celebrity endorsement and Price Perception on Purchase Intention.    

The beverage industry is becoming increasingly competitive, making it crucial for businesses to establish a strong brand image and product quality to attract consumers. This study aims to analyze the influence of brand image and product quality on purchase decisions for Esteh Indonesia drinks. A quantitative research method was employed, untilizing non-probability sampling techniques. Data was collected through questionnaires distributed to 50 respondets in Kedamean District, Gresik Regency. Multiple linear regression analyseswas used as the data analysis technique. The findings revealed that brabd image has a positive impact on purchase influence, while product quality does not have a significant positive impact on purchase decisions for Esteh Indonesia drinks. However, the influence of brand images was found to be stronger than that of product quality. These findings suggest that Esteh Indonesia should maintain its brand image and enhance product quality to reinforce consumer purchase decisions. additionally, Esteh Indonesia should cultivate a positive brand image through various marketing strategies to enchance brand appeal among costumers.    

This study aims to determine how much influence lifestyle and product features have on purchasing decisions on iPhone products at State Polytechnic of Bengkalis. This research uses quantitative methods using nonprobability purposive sampling. The sample size consisted of 100 respondents, and data processing using IBM SPSS version 26 with multiple linear regression analysis, including validity test, reliability test, T test, F test, and coefficient of determination (R2). The results of this study indicate that: (1) There is a positive and significant influence between lifestyle on purchasing decisions for iPhone products ( study at State Polytechnic of Bengkalis) with a T value of 3,807 with a significance of 0.000. (2) There is a positive and significant influence between product features on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) with a value of 8,096 with a significance of 0.000. The coefficient of determination on the lifestyle variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 12.9% and the product feature variable on purchasing decisions for iPhone products (study at State Polytechnic of Bengkalis) is 40.1%.

The aim of this research is to determine the influence of discount vouchers on repurchase interest in partial terms, to determine the influence of online customer reviews on repurchase interest, and to determine the influence of discount vouchers and online customer reviews on repurchase interest in a case study at GoFood in Surakarta simultaneously. The sample was 100 respondents using a sampling technique using purposive sampling. This research used quantitative methods with SPSS 25 64 bit data analysis tools. Data analysis techniques in this research use validity tests, reliability tests, classical assumption tests, T tests, and F tests. The results of this study show that there is a positive and significant influence of discount vouchers on repurchase interest, there is a positive and significant influence of online customer reviews on interested in buying again. Then the research results concluded that simultaneously there was a positive

The aim of this research was to examine the impact of infⅼuencer support, and saⅼes advertising materiaⅼ on the purchase choices. The hypothesis posited in this research is that infⅼuencers, and advertising materiaⅼ have a favorabⅼe impact on customer purchase choices skincare products. The research incⅼuded a totaⅼ of 87 respondents who were seⅼected via purposive sampⅼing, specificaⅼⅼy purposive sampⅼing. The data coⅼⅼecting approach invoⅼves the use of questionnaires and the anaⅼysis of data using SPSS. This anaⅼysis incⅼudes doing vaⅼidity tests, reⅼiabiⅼity tests, cⅼassicaⅼ assumption tests, muⅼtipⅼe ⅼinear regression anaⅼysis, and hypothesis testing using t tests, F tests, and R2. The research findings indicate that the independent variabⅼes, nameⅼy Infⅼuencers, have a favorabⅼe impact on purchase choices. Advertising materiaⅼ has a beneficiaⅼ infⅼuence on buying choices. The test resuⅼts indicate that the adjusted R-squared vaⅼue for the independent variabⅼes infⅼuencer, and advertising content on purchasing decisions is 0.577. This suggests that 57.7% of the variation in the purchasing decision variabⅼe can be expⅼained by the independent variabⅼes infⅼuencer, and advertising content. However, 42.3% of the outcome is affected by other factors, such as the quaⅼity of the goods, its ⅼocation, brand, and trust.

Madformakeup, a local cosmetic brand, collaborated with the movie Mean Girls in September 2023, launched a campaign through the hashtag #MakeFetchHappen on Instagram. This study aims to assess the impact of the frequency, attention, and duration of exposure to this campaign's Instagram content on purchasing decisions, mediated by the cognitive responses of followers of @madformakeup.co. Utilizing quantitative methods and path analysis, the study surveyed 79 respondents who commented on a giveaway post related to the collaboration on October 1, 2023. Data were collected through questionnaires and literature reviews. Findings reveal that the frequency, attention, and duration of exposure to the campaign content significantly affect purchasing decisions. Among these factors, the product/message thoughts cognitive response of followers—how they process and think about the product and message—shows the strongest influence on their purchasing choices.

Businesses must use social media if they want to survive in this modern era. Almost all industries need social media to increase market share, boost brand credibility, and increase customer trust. Social media is also necessary for the transportation industry to function properly. Until now, there has not been much research on transportation related to marketing activities on social media, especially buses. This study provides a new perspective on efforts to improve SMMA purchasing decisions. It was found that customer experience and promotion variables are necessary as mediating variables between SMMA and purchase decisions. This study collects and analyzes quantitative data. In this study, purposive sampling method was used to 506 sample bus passengers at PO Bejeu Jepara. The empirical model was tested with Smart PLS 4.0 software.

The secondhand clothing market has become a popular alternative choice among consumers, especially in big cities like Jambi. This study aims to explore the factors that influence purchasing decisions of secondhand clothing in Aurduri Market, Jambi City. With the growing interest in second-hand clothing, it is important to understand the variables that influence purchasing decisions to provide deeper insights for sellers and market stakeholders. This study used a quantitative method with a sample of 40 respondents who were randomly selected. Data was collected through a questionnaire designed to evaluate the influence of price, product quality, brand, and socio-cultural factors such as local trends and norms on purchasing decisions. The results showed that price was the dominant factor influencing purchasing decisions, followed by clothing quality and seller reputation. Socio-cultural factors also influence purchasing decisions, albeit with a smaller degree of influence. The findings provide valuable insights for used clothing sellers in Aurduri Market in formulating marketing strategies, as well as enriching the literature on consumer behavior in the context of the used clothing market in Indonesia.

The increasing trend of keeping animals has resulted in increased demand for pet food. The purpose of this study was to analyse the effect of price, service quality and electronic word of mouth on purchasing decisions. This research was conducted on 80 chila Petshop customers. The results of the study found that price, service quality and electronic word of mouth both partially and simultaneously have a positive and significant effect on purchasing decisions. so that traders can pay attention to this

This study aims to analyze the mediation of purchase interest on the influence of price and on purchasing decisions at Sate Kambing Muda Mas HJT Surakarta. This study uses a primary data collection method, namely by distributing questionnaires where the population in this study were customers of Sate Kambing Muda Mas HJT. Sampling in this study used the accidental sampling technique or happened to meet respondents with a sample of 100. The analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS) and used the SmartPLS 4.0 program. The results of this study indicate that price has a positive and significant effect on purchasing decisions, price has a positive and significant effect on purchasing interest, purchasing decisions have a positive and significant effect on purchasing interest, purchasing interest is able to mediate the effect of price on purchasing decisions.

This research aims to test whether Service Quality and Promotion influence Purchasing Decisions. The method used in this research is a quantitative method. The population in this research is consumers of PT JNE Tomang, West Jakarta. The sample used in this research used Accidental Sampling with the Slovin formula calculation, namely 100 respondents were obtained. Data analysis using Smart PLS 3.0 The analysis method used is descriptive analysis, validity test, reliability test, r-Square test, f-square test and hypothesis test. The research results show that service quality has no effect on purchasing decisions with t-statistics = 1.439 < t-table = 1.978, but there is a positive and significant influence between promotions on purchasing decisions with the calculated value of t-statistics = 4.781 > t-table = 1.978. This shows that the better the promotion given, the better the decision to purchase services on JNE expeditions.

MJM is a leading workshop in Malang that focuses on car repairs and is known for its reliable reputation and quality service on Jl. Lake Tondano Raya F5/A26, Sawojajar. These workshops offer a variety of services, from engine to car body repairs, which makes manual transactions difficult and time-consuming due to increased service and cost complexity. This research aims to simplify transaction and operational processes in MJM workshops by developing supporting applications that include recording customer transactions, spare parts stock management, monitoring employee attendance, and mechanic payroll. The information technology provided can improve service quality, optimize operations, strengthen competitiveness, enable a sustainable approach, increase data accuracy, and support more timely decisions. The methodology used is waterfall, which follows a certain flow process starting from requirements analysis, planning, design, software development, testing, to the maintenance stage. The research focus is on the initial development of the system to ensure that the system functions well in the maintenance phase. The Operational Management Information System designed for MJM workshops includes important features such as recording spare parts, purchase and sale transactions for spare parts, service and car wash transactions, stock taking records, management of damaged or lost goods, stock cards, cash flow, and reports. transaction. This system is expected to reduce manual errors, provide better service, and improve overall operational performance.    

A private land sale and purchase agreement is an agreement made by the parties without any intervention from the Land Deed Making Officer (PPAT). Private land sale and purchase agreements often cause disputes, which in the judicial process are often decided by default. The purpose of this study is to analyze the legal certainty of disputes over private land sale and purchase agreements with default decisions in the Cibinong District Court Case Number 327/PDT.G/2020/PN CBI. The research method uses normative juridical with a case approach.

. One of the most popular types of e-commerce today is the marketplace which is widely used by people to run businesses and helps them shop online to meet their needs. Shopee is one of them because it is often visited via the website. This research uses a quantitative approach method by utilizing primary data as a data source obtained from the results of a questionnaire in the form of a Google form. The analysis techniques used are data quality tests (validity and reliability tests), classical assumption tests (normality test, heteroscedasticity, multicollinearity and multiple linear regression), hypothesis testing (partial t test). ) and f test (simultaneous) and coefficient of determination test (R2). Data processing in this research uses SPSS version 25. Based on research, it shows that trust has a partial effect on purchasing decisions with a sig. 0.008. Transaction security does not partially influence purchasing decisions with a sig value. 0.296. Service quality partially influences purchasing decisions with a sig value. 0,000. So trust, transaction security and service quality influence decisions with a sig value of 0.015.