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Luthfi Aditya Nurhakim; Muhammad Arvel Kelvianto

Jurnal Pariwisata Indonesia 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

In the increasingly competitive hospitality industry, the role of the front office has become very crucial because it is the first and last point of interaction between hotels and guests. The operational success of a hotel is largely determined by the performance of the workforce in the front office, which directly affects the first impression, guest satisfaction, and overall reputation of the hotel. This study discusses in depth the importance of the Front Office Workforce Maintenance Program at Hotel Room Inc Bandung as a human resource management strategy to improve service performance. The program covers various aspects, such as providing regular training, developing communication skills, understanding guest management, and improving employee well-being, motivation, and loyalty. The main goal of this program is to minimize turnover rates, improve workforce competence, and maintain optimal hotel service standards. Through this approach, hotels can create a conducive working atmosphere, consistent service, and a memorable stay experience for guests. The findings in this study indicate that investment in workforce maintenance directly has a positive impact on service quality and guest satisfaction, which is the key to success in the modern hospitality industry.

Aulia Rahmi; Akhmad Suhada; Zainuri Zainuri; Satria Berbudi; Nani Jumanti +2 more

POTENSI : Jurnal Pengabdian Kepada Masyarakat 2025 Fakultas Ekonomi dan Bisnis UNDARIS

This community service program focuses on transforming financial management at Pharmacare Pharmacy Ciputat through the integration of digital accounting and strengthening human resource (HR) management. The background to this activity stems from the problem of partners who still rely on manual recording for financial transactions, inventory management, and report preparation. This condition results in inefficiency, late reporting, potential recording errors, and difficulties in strategic decision-making. In addition, limited HR competency in the use of digital accounting technology and the absence of financial standard operating procedures (SOPs) are major obstacles to improving organizational performance. The main objective of this activity is to implement an integrated digital accounting system capable of producing real-time financial reports, increasing inventory management efficiency, and building transparent financial governance. Simultaneously, employee competency is improved through intensive training and mentoring in the use of accounting software and the preparation of financial SOPs. The involvement of students and faculty in this activity aligns with the spirit of Independent Learning and Independent Campus (MBKM) and supports the achievement of the university's Key Performance Indicators (IKU), particularly in providing off-campus experiences and utilizing work results for the community. Through this program, it is hoped that Pharmacare Ciputat Pharmacy can improve operational efficiency, strengthen business sustainability, and provide more optimal healthcare services. More broadly, this activity contributes to community economic empowerment by strengthening the capacity of small businesses in the healthcare sector.

Daniel Natanael Manalu; Jon Judiarto Siregar; Jufri Antoni; Jusra Tampubolon

Manufaktur: Publikasi Sub Rumpun Ilmu Keteknikan Industri 2025 Asosiasi Riset Ilmu Teknik Indonesia

The Ripple Mill machine is one of the vital components in a Palm Oil Mill (PKS) that functions to separate the palm kernel from its shell. This process is very important because the quality and quantity of the palm kernel produced will directly affect the economic value and production efficiency in the palm oil industry. At PTPN IV Regional II Plantation Unit and Adolina PKS, various technical problems were found that caused a decrease in machine performance, including rotor bars and square bars that experienced wear due to age and improper machine settings. In addition, other damage that often occurs is a broken van belt due to age and excessive tension, feeder motor dysfunction caused by excessive load, and motor overheating that occurs due to age and high workload. To overcome these problems, this study uses the Failure Mode and Effect Analysis (FMEA) method. This method aims to identify various potential failures, assess the severity, frequency of occurrence, and detection capability, so that the Risk Priority Number (RPN) value can be calculated as a basis for repair priorities. The results showed that worn rotor bars and worn square bars had the highest RPN values, each at 280, equivalent to 40.23% of the total identified risks. This indicates that these two components are critical points requiring immediate repair and maintenance attention. Applying FMEA in this context provides tangible benefits, including helping the company formulate a more targeted maintenance strategy, reducing the risk of recurring damage, and minimizing downtime that impacts production. With more systematic maintenance, operational efficiency can be improved while extending the lifespan of the Ripple Mill machine.

Benny Martha Dinata; Ahmad Budi Trisnawan; Eram Abbasi

Journal of Information Technology and Computer Science 2025 International Forum of Researchers and Lecturers

This research focuses on the development and evaluation of an Adaptive Edge-AI framework designed to optimize real-time data processing and decision-making in resource-constrained environments, specifically within smart city infrastructures. The primary problem addressed is the challenge of minimizing latency, reducing energy consumption, and ensuring the reliability of Cyber-Physical Systems (CPS) when using Internet of Things (IoT) devices. The objective of the study is to assess the effectiveness of this framework in real-world smart city applications such as traffic monitoring, environmental sensing, and smart utilities management. The proposed method integrates lightweight AI models, edge computing, and adaptive resource management techniques, including Federated Learning and Neural Architecture Search, to ensure optimal performance while addressing hardware constraints. The main findings reveal that the framework significantly improves real-time inference speed, reduces energy consumption of IoT devices, and enhances CPS reliability by minimizing communication delays and ensuring continuous system operation despite network disruptions. The application of this framework to smart transportation and urban utilities further demonstrates its potential to optimize city management processes. The study concludes that the Adaptive Edge-AI framework offers a promising solution for smart cities, enhancing operational efficiency, sustainability, and resilience. It is recommended for integration into smart city infrastructures to enable better resource management and decision-making in real-time applications.

Nayla Anindia; Hasanatul Mardliyah Br Tambunan; Afwan Syahril Manurung

Bridge : Jurnal Publikasi Sistem Informasi dan Telekomunikasi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

This article aims to examine the role of leadership in mass media management through a case study of a private broadcasting institution in Indonesia. The focus of the research is on how leadership styles influence organizational performance, editorial decision-making, and operational effectiveness. A qualitative approach was employed, using in-depth interviews, participatory observation, and document analysis on a national private broadcasting institution. The findings reveal that visionary, communicative, and adaptive leadership plays a crucial role in fostering synergy across departments and enhancing responsiveness to the dynamics of the media industry. These results highlight the significance of strategic leadership in maintaining the sustainability and credibility of private broadcasting institutions amid the challenges of digitalization and increasingly competitive markets.

Lalita Zabrina Buchori; Ida Ayu Sri Brahmayanti

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This study aims to analyze the effect of leverage, liquidity, and company size on profitability in food and beverage companies listed on the Indonesia Stock Exchange (IDX) during the 2019–2023 period. Testing was conducted both partially and simultaneously to obtain a comprehensive picture of the relationship between variables. This study uses a quantitative approach with a sample of 14 companies selected through a purposive sampling method based on certain criteria, such as the completeness of annual financial reports during the study period and the availability of relevant data. The data used are secondary data obtained from the official IDX website (www.idx.co.id), including annual financial reports containing information on total assets, total liabilities, total equity, financial ratios, and the company's profit level. Data analysis was carried out using the multiple linear regression method using SPSS version 26 software, so that the effect of each independent variable on the dependent variable can be tested both individually and together. The results of the study indicate that simultaneously, the variables leverage (X1), liquidity (X2), and company size (X3) have a significant effect on profitability (Y). However, partial test results revealed that leverage had a negative and significant effect on profitability, indicating that a high proportion of debt can reduce a company's ability to generate profits. Meanwhile, liquidity and company size were not shown to have a significant influence on profitability, suggesting that these factors are not the main determinants of profit performance in this sector. This study implies that food and beverage company management needs to carefully consider capital structure to maintain profitability. For further research, it is recommended to add other variables such as operational efficiency, sales growth, and dividend policy, as well as extend the observation period for more in-depth and representative analysis results.

Erwan Khanissuma; Ulfi Pristiana; Esti Hari Prastiwi

International Journal of Economic, Social and Development Sciences 2025 International Forum of Researchers and Lecturers

The rapid increase in Ro-Ro (Roll-On/Roll-Off) vessel and vehicle traffic at Tanjung Perak Port, Surabaya, has exposed critical inefficiencies in port operations, particularly at key berths such as Jamrud Utara and Jamrud Selatan. These inefficiencies manifest as prolonged queuing times for Ro-Ro vessels and land-based vehicle congestion, leading to delays in cargo handling and increased operational costs. This study aims to evaluate the operational performance of Ro-Ro terminals based on queue time indicators for both Ro-Ro vessels and vehicles. Employing a quantitative descriptive approach, the research integrates the M/M/c queuing model and Fishbone Diagram analysis to identify systemic causes of operational delays and overcapacity. The study reveals that berth utilization rates exceed 75%, indicating saturation, while limited buffer zones and disorganized traffic flow exacerbate vehicle queues. As a case study, the findings offer data-driven insights and practical recommendations, including schedule optimization, dedicated traffic lanes, and infrastructural upgrades to mitigate congestion. The proposed framework not only enhances service efficiency at the port but also contributes to broader logistics performance in Eastern Indonesia. By combining classical queuing theory with root cause analysis, this research introduces a methodological synergy that can be replicated across other Ro-Ro terminals facing similar challenges. The findings underscore the urgent need for integrated port traffic management and infrastructural adaptability in response to growing maritime logistics demands.

Laurentius St Gomo Tumanggor; Ida Aju Brahmasari; Ida Aju Brahma Ratih

International Journal of Economic, Social and Development Sciences 2025 International Forum of Researchers and Lecturers

PT Perkebunan Nusantara I (PTPN I) is an Indonesian State-Owned Enterprise (BUMN) specializing in plantation operations, particularly the cultivation and processing of primary commodities, including rubber, coffee, and tea. Additionally, the company engages in secondary ventures such as tobacco production, plastic sack manufacturing, and asset optimization. As of December 1, 2023, PTPN I functions as a subholding entity with regional offices strategically located in Sumatra, Java, and Sulawesi to enhance operational efficiency. The company was originally established in Aceh in 1961 as PPN Kesatuan Aceh, marking the beginning of its long-standing presence in the industry.This study aims to analyze the impact of transformational leadership, internal communication, and work ability on both organizational commitment and organizational performance at PTPN I’s Surabaya region. Utilizing a quantitative causal-explanatory approach, primary data was collected through structured questionnaires. The target population comprised employees of PTPN I in Surabaya, with 100 respondents selected via purposive sampling. Data analysis techniques included descriptive statistics and SEM-PLS (Structural Equation Modeling-Partial Least Squares). Findings reveal that transformational leadership, internal communication, and work ability significantly and positively influence organizational commitment. Likewise, transformational leadership, work ability, and organizational commitment exhibit a significant positive relationship with organizational performance. However, although internal communication has a favorable effect, its impact on organizational performance is not statistically significant in this context.

Hikma Latifa; Muhammad Gowon; Riski Hernando

Jurnal Publikasi Ekonomi dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the influence of company size, sales growth, independent operating costs on financial performance as measured byreturn on asset(ROA) in cosmetic companies listed on the Indonesia Stock Exchange (IDX) in 2019-2024. This research is a quantitative research, namely data in the form of numbers. The data source in this study is secondary data, namely data that is not obtained indirectly, data obtained from annual reports obtained from the company's website or from the official website of the Indonesia Stock Exchange. The population in this study is all cosmetic companies listed on the Indonesia Stock Exchange totaling 7 companies. The sample of this study uses saturated sampling where all members of the population are used as samples and the sample in this study is 42 samples. The analysis method in this study uses multiple linear regression analysis which is processed using the programSPSS versi 26.0 for windows. The results of this study indicate that company size significantly affects financial performance (ROA), sales growth does not affect financial performance (ROA), while operational costs significantly affect financial performance (ROA).

Mike Della Ayu Rahmawati; Zahra Zahra; Athiy Dina Rosihana

Jurnal Manajemen dan Pendidikan Agama Islam 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Bank BTN Syariah Bekasi Branch is one of the Islamic banking institutions operating in Indonesia and plays an important role in providing sharia-based financial services. In running its business, this bank faces various challenges, one of which is the achievement of work targets by employees who are not optimal. The results of the performance assessment show that employee performance is still relatively low. This condition is allegedly influenced by low work motivation and leadership style that has not been able to drive maximum productivity, thus impacting operational effectiveness and achieving overall company goals. The purpose of this study is to determine the influence of leadership style and work motivation on the performance of employees of Bank BTN Syariah Bekasi Branch, the research data sources used include primary data and secondary data, the type of research data is quantitative, the number of respondents in the study is 56 respondents, the data processing method used, descriptive analysis, multiple regression analysis, determination coefficients and hypothesis tests. Based on the results of the study, it shows that the leadership style variable has a positive influence on employee performance. Meanwhile, work motivation has no effect on employee performance. Simultaneously, there is an influence of leadership style and work motivation on employee performance. This can be proven based on the recorded F value of 43,883. which means it is greater than the F value of the table of 3.175. (43,883 > 3,175). In addition, the resulting significance value is 0.000, which is smaller than the significance level of 0.05 (0.000 < 0.05).  

Herlina Rumiyati; Anggita Zulvianti; Irna Nurhusyaini Ridwan; Muhamad Dika Risky Nur Fausta

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study employs Return On Investment (ROI) as a key metric to evaluate the financial performance of PT Astra Agro Lestari Tbk. The selection of ROI is justified by its capacity to comprehensively assess the efficiency of the company's total operational assets in profit generation. Utilizing a descriptive research design, the analysis is based on secondary data extracted from the company's financial statements available through the Indonesia Stock Exchange. The research reveals that PT Astra Agro Lestari Tbk achieved an ROI of 78%, indicating superior efficiency in investment management. These empirical findings provide valuable insights for corporate management to formulate strategic decisions aimed at enhancing future operational performance.

Romay Hamonangan Leo; Zenita Kurniasari

Jurnal Bisnis Inovatif dan Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Supadio Airport in Pontianak is a major air transport gateway in West Kalimantan, heavily reliant on aviobridge facilities to support passenger comfort and operational efficiency. However, the implementation of aviobridge operating procedures by Apron Movement Control (AMC) officers often faces challenges, such as procedural inconsistencies and technical obstacles. This study aims to analyze the compliance of AMC officers with standard operating procedures (SOP) for aviobridge usage and to identify the challenges encountered in its operation at Supadio Airport, Pontianak. This research employs a qualitative method with a descriptive approach. Data were collected through direct observation, in-depth interviews with AMC officers, and documentation studies related to SOP and aviobridge operational reports. Data analysis was conducted systematically to evaluate procedural implementation and identify inhibiting factors in AMC officers' performance. The results of the study showed that most AMC officers had implemented the SOP for operating the aviobridge well, but there were still some discrepancies, especially in the undocking process and coordination between units. The main obstacles faced included limited personnel in one shift, as well as technical problems with the aviobridge facilities, increasing training and coordination across units was needed to ensure optimal and safe aviobridge operations.

Ruslan Patur; Harjuni Hasan; Henny Magdalena; Shalaho Dina Devi; Ardhan Ismail +1 more

Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan 2025 Asosiasi Riset Ilmu Teknik Indonesia

This study aims to evaluate the performance of the loading and unloading equipment in coal mining activities at the Mahakam Pit, PT Insani Bara Perkasa Site Km 11, East Kalimantan. The research was motivated by the importance of achieving mechanical equipment performance standards according to the Decree of the Minister of Energy and Mineral Resources No. 1827 of 2018. Data were obtained through direct observation and analysis of actual working time and evaluation of operational constraint factors. The results of the analysis showed that before the evaluation, the mechanical availability (MA) value was 87.24%, physical availability (PA) 88.51%, availability utilization (UA) 88.73%, and effective utilization (EU) 78.54%. After evaluating the constraint time, there was an increase in all parameters: MA to 88.71%, PA to 89%, UA increased to 90%, and EU reached 80%. This evaluation also had an impact on increasing the productivity of the loading and unloading equipment from 268.41 bcm/hour to 284.43 bcm/hour. Thus, the evaluation of work obstacles is proven to be effective in increasing the efficiency and productivity of the digging-loading equipment at the research location.

Windi Ayuningtyas; Yesha Fatikah Sari; Kinanti Aulia; Noni Gloria Yataluan

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to analyze the financial performance of PT Mayora Indah Tbk using the Du Pont System approach. This method decomposes Return on Equity (ROE) into three main components: Net Profit Margin (NPM), Total Asset Turnover (TATO), and Equity Multiplier (EM). The research employs secondary data from the company’s 2023 and 2024 financial statements. The findings reveal that despite an increase in net sales, the company experienced a decline in net profit, asset efficiency, and ROE. ROE decreased from 21.29% in 2023 to 17.84% in 2024, influenced by a reduction in NPM and TATO, along with a rise in EM. This decline indicates pressures on profitability and asset efficiency. Therefore, the company should enhance operational efficiency and manage its capital structure effectively to sustain optimal financial performance.

Rusmiati Rusmiati; Siti Kharisatul Ulya; Dinda Dewi Santika; Diah Ayu Pratama Putri

Jurnal Manajemen Kreatif dan Inovasi 2025 International Forum of Researchers and Lecturers

Strengthening the position of cooperatives as business entities that are responsive to market changes and capable of competing effectively requires a well-planned business development strategy. In facing the challenges of globalization and increasingly complex business competition, cooperatives can no longer rely solely on the principle of togetherness but must implement a modern managerial approach based on data and measurable strategies. This study aims to analyze how cooperatives develop their businesses by understanding market characteristics and competitor strategies through the application of operations management using the Balanced Scorecard (BSC) framework. The method used is a literature review with a qualitative descriptive approach, focusing on analyzing various literatures related to cooperative management, strategic management, and organizational performance measurement systems. The findings show that the Balanced Scorecard is effective as a tool to assist in formulating comprehensive strategies through four main dimensions: financial, customer, internal process, and learning and growth. With this approach, cooperatives can improve operational performance, gain deeper insights into market needs, respond appropriately to competition, and create long-term value for all their members.

Saputri, Eliana

IT-Explore: Jurnal Penerapan Teknologi Informasi dan Komunikasi 2025 Fakultas Teknologi Informasi, Universitas Kristen Satya Wacana

The importance of data mining in Indonesia is increasing along with the growth of big data in various strategic sectors. Data mining plays an important role in transforming complex data into useful information to support data-driven decision making, which is urgently needed in the face of competitive challenges and operational complexity. This research aims to examine the development of data mining techniques and applications in Indonesia over the last decade (2015-2024). Through a systematic literature review approach, data was collected from academic publications in SCOPUS indexed databases. From the initial 95 papers found, a further selection was made based on accessibility, title, and abstract until 64 papers were included in the article review. The results show that techniques such as K-Means, Naive Bayes, and Decision Tree are most commonly used. In the business sector, clustering through K-Means is widely applied for market segmentation and consumer pattern analysis. The healthcare sector mainly utilizes classification techniques, such as Naive Bayes and Decision Tree, for disease risk prediction and early diagnosis. Meanwhile, the education sector uses data mining to assess student performance and predict potential dropouts, assisting institutions in optimizing learning strategies.

Putri Tasya Najla; Elda Zianyu Safani; Marniati Marniati

Antigen : Jurnal Kesehatan Masyarakat dan Ilmu Gizi 2025 LPPM STIKES KESETIAKAWANAN SOSIAL INDONESIA

Abstract. Work accidents are a serious problem that can result in injury, disability, even death for employees, as well as financial losses for the company. In Indonesia, the number of work accidents still shows a questionable number, so that prevention of work accidents must be a top priority in occupational safety and health (K3) management. This study aims to explore and develop effective work accident prevention strategies. Methods: used in this study is a literature review, by collecting and analyzing information from various journals and scientific articles related to work accidents and their prevention strategies. The population in this study were various studies that discussed work accidents, while samples were taken from relevant articles. The research variables include risk factors for work accidents and prevention strategies applied. Results: nshowed that the implementation of safety training programs, building a strong safety culture, and implementing the 5R principle (Ringkas, Neat, Resik, Rawat, Rajin) can significantly reduce the risk of work accidents. Conclusion: from this study is that investment in a holistic and sustainable safety strategy is essential to creating a safe and productive work environment, as well as protecting employee health and safety. With these steps, companies are expected to be able to improve overall operational performance and efficiency. Keywords: work accidents, safety, strategies. Abstrak. Kecelakaan kerja merupakan masalah serius yang dapat mengakibatkan cedera, cacat, bahkan kematian bagi karyawan, serta kerugian finansial bagi perusahaan. Di Indonesia, angka kecelakaan kerja masih menunjukkan angka yang mengkhawatirkan, sehingga pencegahan kecelakaan kerja harus menjadi prioritas utama dalam manajemen keselamatan dan kesehatan kerja (K3). Penelitian ini bertujuan untuk mengeksplorasi dan mengembangkan strategi pencegahan kecelakaan kerja yang efektif. Metode yang digunakan dalam penelitian ini adalah tinjauan pustaka, dengan mengumpulkan dan menganalisis informasi dari berbagai jurnal dan artikel ilmiah terkait kecelakaan kerja dan strategi pencegahannya. Populasi dalam penelitian ini adalah berbagai studi yang membahas kecelakaan kerja, sedangkan sampel diambil dari artikel-artikel yang relevan. Variabel penelitian meliputi faktor risiko kecelakaan kerja dan strategi pencegahan yang diterapkan. Hasil menunjukkan bahwa penerapan program pelatihan keselamatan, pembangunan budaya keselamatan yang kuat, dan penerapan prinsip 5R (Ringkas, Rapi, Resik, Rawat, Rajin) dapat mengurangi risiko kecelakaan kerja secara signifikan. Kesimpulan dari penelitian ini adalah bahwa investasi dalam strategi keselamatan yang holistik dan berkelanjutan sangat penting untuk menciptakan lingkungan kerja yang aman dan produktif, serta melindungi kesehatan dan keselamatan karyawan. Dengan langkah-langkah ini, diharapkan perusahaan dapat meningkatkan kinerja dan efisiensi operasional secara keseluruhan. Kata kunci: kecelakaan lingkungan kerja, keselamatan, strategi.

Rafi Abdullah Shall; Andri Wibisono; Danny Irawan; Dhika Pangestu; Dwi Irmawati

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2025 Asosiasi Riset Ilmu Teknik Indonesia

Modern industrial activities rely heavily on tools such as forklifts in the process of moving materials. However, the use of forklifts that are not accompanied by optimal maintenance can increase the risk of work accidents and disrupt smooth operations. This study aims to examine the role of maintenance operators in maintaining the condition of forklifts so that they remain optimal and safe to use. The method used is a descriptive qualitative approach with data collection through literature study and field observation. The results showed that maintenance operators play an important role not only in operating forklifts, but also in daily inspection (P2H), early detection of damage, and implementation of light maintenance (autonomous maintenance). The effectiveness of this role is influenced by technical training, compliance with SOPs, availability of P2H forms, and management support. The active role of operators has been shown to reduce defects, minimise downtime, and improve work safety and operational efficiency. This study recommends regular training, digitisation of inspection processes, and close collaboration between operators and technicians as strategies to improve maintenance performance.

Atika Aini Nasution; Aan Nurhadi; M. Asyari Syahab

International Journal of Management and Digital Sciences 2025 International Forum of Researchers and Lecturers

A business incubator is a forum or institution that aims to foster, guide, and accelerate the growth of start-up businesses by providing resource support such as training, funding, network access, and operational facilities. This study aims to determine the Effectiveness of Technology-Based Business Incubation Programs in Increasing Startup Growth. The method used in this study is a qualitative descriptive approach with literature studies as the main data collection technique. The results of the study indicate that business incubators play an important role in reducing the failure rate of digital startups, increasing competitiveness, and accelerating the commercialization process of digital products and services. An effective incubator is characterized by the ability to provide relevant mentoring programs, mentoring from industry practitioners, and access to funding sources. The conclusion of this study states that the existence of business incubators significantly supports the growth and sustainability of digital startups, but their success still depends heavily on the quality of incubation services and the internal readiness of startups to receive coaching.

Nazla Sabirah; Nibi Nazwa Quinita Tanjung; Salsabila Rahma; Arsyadona Arsyadona

Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of information technology has driven culinary business operators to adapt through digital transformation. This study aims to describe the implementation of digital transformation in the operational processes of online-based culinary businesses in Medan City. Using a descriptive qualitative approach, data were obtained through in-depth interviews and direct observations of five online culinary business owners. The results indicate that these businesses utilize various digital platforms such as GoFood, GrabFood, ShopeeFood, WhatsApp Business, and social media for daily operations, promotions, and customer services. Digital transformation has proven to improve operational efficiency and expand market reach, although it still faces challenges such as limited digital literacy and software costs. This study recommends the need for digital literacy training, strengthening of internet infrastructure, the development of local digital platforms, and further research on the impact of digital transformation on the performance of online culinary businesses.