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This aim examines the effects of brand trust, both direct and indirect, brand image, and brand awareness on purchasing decisions for Kopi Nako. It is driven by the rise in purchasing decisions due to increased brand awareness, which builds brand image and trust. The focus is on individuals who have bought or sampled Kopi Nako at the Monas branch. Data was collected from 110 respondents using purposive sampling and analyzed through SEM. The results show that both brand image and brand awareness have a noteworthy and favorable impact on brand trust. Furthermore, brand awareness and brand image positively influence purchasing decisions, while brand trust has a negative effect on them. Both brand awareness and brand image negatively affect decisions about purchases indirectly by means of brand confidence. The study suggests enhancing brand awareness with effective marketing, maintaining brand popularity through product innovations and positive consumer experiences, and improving brand image by focusing on product quality. Additionally, strengthening brand trust by improving product taste to meet consumer expectations is crucial. These strategies are anticipated to help Kopi Nako improve and maintain consumer purchasing decisions.

The increasing competition in the marketplace has made Lazada one of the platforms that is falling behind compared to several competitors, particularly in terms of sales or purchase intention. Several factors contribute to this, including social media marketing, audience opinions and reviews, and Lazada's brand image. This study evaluates the influence of social media marketing and electronic word of mouth (E-WOM) on purchase intention through brand image. The aim of this research is to determine the impact of social media marketing and E-WOM on purchase intention, with brand image serving as a mediator. The study was conducted among Lazada marketplace users in Denpasar City, involving 160 respondents using purposive sampling. Data was collected through a questionnaire distributed via Google Forms. The collected data was analyzed using path analysis and Sobel test techniques. The findings indicate that all hypotheses are supported. Social media marketing positively and significantly influences brand image; E-WOM  positively and significantly influences brand image; social media marketing positively and significantly impacts purchase intention; E-WOM positively and significantly impacts purchase intention; brand image positively and significantly influences purchase intention. Additionally, brand image positively and significantly mediates the effects of social media marketing and E-WOM on purchase intention. The theoretical implications of this study support consumer behavior theories and previous research. The practical implications suggest that Lazada's management should prioritize social media marketing, E-WOM, and brand image to enhance purchase intention.

The development of increasingly advanced technology has a major influence on the world of the communications industry and has led to competition between smartphone manufacturers. They compete to produce advantages in products that will be marketed. The number of iPhone users among students has become commonplace, when they buy a product, of course, they do not only see the advantages offered, but they also see the brand they will buy and country of origin, perceived quality and brand image are factors that cannot be underestimated in influencing purchase decisions through customer trust. This research uses quantitative methods with a sample size of 100 respondents. Data sources are primary data and secondary data, primary data obtained from the distribution of questionnaires. This study uses probability sampling with random sampling technique. For the data analysis process using the Smart-PLS version 4.1.0.3 processing tool. Based on the results of research on direct effects, it shows that perceived quality and brand image do not have a significant effect on purchase decisions, while country of origin has a significant effect. The indirect effect shows that customer trust does not mediate the relationship from the influence of country of origin and brand image on purchase decisions, but customer trust is able to mediate the relationship from the influence of perceived quality on purchase decisions.    

This study aims to: (1) describe the learning process of painting for early childhood in group B1 of Az-Zahra Islamic Kindergarten in the 2023/2024 school year, and (2) analyze the form of work produced by group B1 students of Az-Zahra Islamic Kindergarten in the 2023/2024 school year. This research uses a qualitative descriptive approach with a case study method. Sources of research data include learning activities, informants (group B1 teachers and principals), and documents (observation notes, lesson plans, lesson plans, and paintings). The sampling technique was done by purposive sampling, and data collection used observation techniques, document analysis, and interviews. Data validity was tested using source triangulation, and data analysis used a flow analysis model. The results showed that: (1) the analysis of the learning process of painting in group B1 uses the development of Prosem, RPPm, and RPPh. However, learning objectives have not been clearly designed and written in RPPh even though they are in accordance with the Basic Competencies of Art. Learning media and evaluation have been done well, although the checklist instrument for painting activities has not been separated from other activities. (2) Analysis of the results of painting works is carried out based on the elements of painting, the theory of periodization of children's art development, and the typology of children's drawings. Students' works show good creativity, especially in visual elements, with the majority of children at the pre-chart or chart stage, and visual image types dominate.

This study examines how brand image and social media marketing influence repeat purchases on What's New Bali media. The study uses a qualitative research method. The number of respondents used in this study were 5 respondents from 5 five-star hotels in ITDC who had made repeat purchases on What's New Bali media twice or more. The data collection procedure in this study used interview guidelines. The results obtained in this study prove that there is an influence of brand image and social media marketing on repeat purchases. With the need for a marketer to expand hotel awareness and implement hotel marketing strategies in social media, it can influence repeat purchases on What's New Bali media.

Mass media plays a significant role in shaping public perceptions of issues such as sexual and domestic violence. This study focuses on how text structure, word choice, and gender representation in news articles influence public understanding of violence. The aim of this research is to analyze how news about sexual violence and domestic violence constructs narratives and social responses through language use and text structure, and how gender representation affects public perception. The study employs critical discourse analysis based on Norman Fairclough's theory. Two news articles were selected for analysis: one about sexual violence in front of a young girl and one about domestic violence. The articles were examined for text structure, word choice, and gender representation to understand how they construct narratives. The analysis reveals that the news about sexual violence emphasizes the perpetrator's actions and the authorities' responses, using sensational language to create a negative image of the perpetrator. In contrast, the news about domestic violence focuses more on the victim's suffering and power dynamics, with detailed descriptions of physical and emotional abuse. Media shapes public perceptions of violence and gender through word choice and text structure.

Digitization is the process of converting information from analog form to digital form using digital technology. The process involves converting objects, images, sounds, documents, or signals into a series of numbers that describe a discrete set of points or samples. Digitization, in the context of business and industry, is an essential process for continuous development. Pre-Field Stages visited Tambangan Village in this case the MSMEs of Semarang City. Observation of MSMEs to obtain data sources and sort out the types of businesses and look for key informants taken from local MSME data and or the Tambangan Village MSME community, or individuals, who carry out their businesses independently. The place of implementation of this community service is Madin RT 02 RW 04, Tambangan village, Mijen sub-district. Interviews were conducted in-depth with an interview guide, to provide a more real picture in the research. The accommodation of the organized training needs proper adjustment and is necessary to ensure the implementation of all social media applications in the marketplace. We are a family-owned business and have been involved in supplying ready-mix concrete batching plants and equipment to the industry over the last 25 years. Open the Website or install the marketplace application. Digitalization can help minimize operational costs and reach more jobs. Digital marketing is the use of social media and other digital platforms to market products and services online.

This article discusses the Public Relations (PR) strategies implemented by the Department of Communication and Informatics (Diskominfo) of Binjai City to enhance the positive image of the Binjai City Government. This study adopts a qualitative approach, analyzing primary data from interviews with the head of the news and audiovisual division and the IKP (Public Communication and Information) team members of Diskominfo Binjai, along with secondary data from related documents. The analysis reveals that Diskominfo Binjai has employed various PR strategies, including information campaigns, social media activities, public events, and collaboration with local mass media. It was also found that the use of information and communication technology (ICT) is an integral part of their PR strategy. This study highlights the importance of PR in building and maintaining a positive image of local government in the current digital era, particularly concerning sensitive issues.

The purpose of this research is to analyze social media content marketing. This research uses a descriptive method with a qualitative approach. The subject of this research is Instagram @bulogbisnis.jakarta. The method in this research is a case study. The data sources in this study are primary sources. Data analysis in this study uses thematic analysis. The theory used in this research is using Chris Heurer 4C theory (Context, Communication, Collaboration, Connection) The activities used in data analysis are data reduction, data presentation, and conclusion drawing. Based on the results of research processing and analysis, the following conclusions were drawn: The conclusion can be gained at the context point, namely the content uploaded by Instagram @bulogbisnis.jakarta is easy to understand in terms of meaning and communicative language style. The conclusion that was gained at the communication point was that the content uploaded by Instagram @bulogbisnis.jakarta was quite clear and accurate with the actual situation but received few comments due to the lack of creativity in the content, on the other hand the uploaded content still created a positive perception of Bulog's image and made a big contribution because it created new orders through direct messages and call centers listed in the uploaded content. The conclusion that can be gained at the collaboration point is that Instagram @bulogbisnis.jakarta has utilized the features available on Instagram to make it easier for followers to see the uploaded content and Bulog has collaborated quite well with Instagram @bulogbisnis.jakarta by reposting uploads from Instagram @bulogbisnis.jakarta. The conclusion gained at the connection point is that it has made improvements in the speed of response both from comments, direct messages and call centers and to maintain good and sustainable relationships with followers, Instagram @bulogbisnis.jakarta provides appreciation through giveaway content.

This research aims to analyze the mediating role of customer satisfaction on the influence of brand image and promotion on customer loyalty among users of skintific skincare products in Solo Raya. The population in this study were all users of skintific skincare products in Solo Raya who had used skintific products for at least the last 6 months and the total sample in this study was 96 respondents. The variables used in this research are brand image, promotion, customer satisfaction, and customer loyalty. The data used in this research is primary data. The data collection method used was a questionnaire. The data analysis technique used was Structural Equation Modeling-Partial Least Square (SEM-PLS) and the SmartPLS 4.0 program. The results of this research show that brand image and promotion have a positive and significant effect on customer satisfaction, brand image has a positive and significant effect on customer loyalty, promotion has no significant effect on customer loyalty, customer satisfaction has a positive and significant effect on customer loyalty, customer satisfaction is able to mediate The influence of brand image on customer loyalty and customer satisfaction are not able to mediate the influence of promotions on customer loyalty.

Bicak Village is a village with promising economic potential, especially through the Micro, Small and Medium Enterprises (MSME) sector. However, challenges in marketing and branding local products are still a significant obstacle for MSMEs in this village.  This article aims to optimize the use of social media and e-commerce as superior branding strategies to increase the competitiveness of MSMEs in Bicak Village. The method used in this article focuses more on a qualitative analysis approach, namely data collection, observation, and direct interviews with MSME actors. The results found are exploring how MSME actors can utilize digital platforms to increase product visibility, reach a wider market, and strengthen their image. brand. The research results show that implementing this digital strategy will not only increase sales, but will also have a positive impact on the sustainability of MSME businesses in Bicak Village.

This research aims to find out whether Brand Image can influence Viral Marketing and Product Design on Purchase Intention in Aerostreet Shoes products at the Faculty of Economics and Business, Bhayangkara University, Greater Jakarta. The method used in this research is a quantitative method. The sample used was 170 respondents and focused on students at the Faculty of Economics and Business, Bhayangkara University, Jakarta Raya. The sampling technique uses Purposive Sampling technique. The data collection technique uses a questionnaire. Data analysis techniques use statistical methods with SmartPLS 4.0 software. The results of this research show that there are variables that influence each other, as in the following brief explanation: 1). Viral Marketing has a positive and significant effect on Purchase Intention, 2). Product Design has a positive and significant effect on Purchase Intention, 3). Viral Marketing has a positive and significant effect on Brand Image, 4). Product Design has a positive and significant effect on Brand Image, 5). Brand Image has a positive and significant effect on Purchase Intention, 6). Brand Image is able to fully mediate Viral Marketing on Purchase Intention, 7). Brand Image is able to fully mediate Product Design on Purchase Intention.    

Fingerprint recognition is a popular biometric technology due to its unique properties and high accuracy rate. Fingerprint recognition systems generally use fingerprint image representations, such as grayscale images, phase images, skeleton images, and minutiae. In this research, fingerprint image pre-processing is performed using Gaussian Blur, Median Blur, Thresholding, Otsu Thresholding, Thinning with Guo-Hall algorithm, and Minutiae Detection. Minutiae detection produces 426 termination points and 459 bifurcation points. The results of the pre-processing and minutiae detection were then used for minutiae matching on 5 different images. Minutiae matching produces varying degrees of similarity with a high level of accuracy, reaching an average accuracy of 88.80%.

The importance of branding, advertising and selling (BAS) for both tourist attractions and government agencies, one of which is to be able to improve the image and reputation of a tourist attraction or agency so that it can be known by the wider community. Likewise in the tourism sector, the existence of the BAS concept in addition to being able to change and improve the image of the region, advertising activities will have a great impact on the tourism sector such as being able to attract tourists, investors, be known by the public, and increase the number of tourist visits. In the context of tourism marketing, BAS strategy, especially in terms of advertising, plays a decisive role in achieving the goal, namely the accuracy of marketing promotion actions to reach the specified market segment. This can be seen, among other things, from the increase in the number of tourists who buy tourism products or visit marketed destinations. The researcher uses a qualitative descriptive approach because in accordance with the purpose of the research, namely wanting to obtain and describe in depth and thoroughly the BAS promotion strategy in terms of advertising in the development of the tourism industry in Talun District, Cirebon Regency as a tourist destination. Advertising/Advertising in tourist destinations carried out by the Talun District government through social media is very effective and efficient in saving marketing budgets. This program increases public interest in various tourist attractions that can be visited through videos containing natural beauty, tourist attractions, culinary places and information related to the calendar of activities in Talun District which is then uploaded through the website and social media Instagram, blogs, Facebook, and Youtube.

This study aims to determine the effect of: (1) Social Media Marketing on Purchasing Decisions for UDINUS FEB Students, (2) Brand Image on Purchasing Decisions for UDINUS FEB Students, (3) Product Quality on Purchasing Decisions for UDINUS FEB Students. This research includes survey research. The population of this study were students of the Faculty of Economics and Business, Dian Nuswantoro University with a total of 160 respondents. Sampling using Non Probability Sampling with purposive sampling technique. The research data collection technique was carried out through an online Google Form questionnaire. The results showed that the Social Media Marketing had a positive and significant effect on purchasing decisions with a significant value of 5.104 > 1.655, Brand Image had a positive and significant effect on purchasing decisions with a significant value of 3.207 > 1.655, and Product Quality had a positive and significant effect on purchasing decisions with a significant value of 2.930 > 1.655 on Somethinc Cushion  on Students of the Faculty of Economics and Business, Dian Nuswantoro University.

This Research Is Motivated By Students' Low Understanding Of Mathematical Concepts Which Is Caused By The Learning Process Not Optimizing The Use Of Media When Learning Takes Place In Understanding The Concepts Of Learning Material And Not Giving Students Opportunities To Participate In Learning. This Research Aims To Improve Students' Understanding Of Mathematical Concepts Multiplication Pocket Media Is Able To Provide Details In The Form Of Existing Images, So That Students Are Able To Remember Them Better. Understanding The Concept Of Multiplication Calculation Operations. First, Restate The Concepts That Have Been Studied With The Following Example Questions. 5 X 4 = 4 + 4 + 4 + 4 + 4= 20. Most Students' Work Process Is Not Appropriate Because Students Do Not Re-Express Their Spelling Concepts Directly In The Results. Second, Classifying Objects Based On Mathematical Concepts.

This research discusses the use of images as an effective learning medium in increasing students' understanding of Biology subjects. The use of images in a learning context can help students visualize abstract and complex concepts in Biology, thereby facilitating a more interactive and easy-to-understand learning process. This method can stimulate students' interest in learning Biology, strengthen information retention, and improve their problem solving skills in the context of natural sciences. This research illustrates the significance of using images as a learning tool that can support the achievement of Biology learning objectives.  

This research aims to describe the meaning of the Pond Susu version of the television advertisement "Kuku Bima Energi", which promotes the natural beauty of East Nusa Tenggara. “Kuku Bima Energi” is PT Sido Muncul's superior product. Through television advertisements, PT Sido Muncul can strengthen the brand image of "Kuku Bima Energi" but is concerned about the development of Indonesian tourism. This research question is; How do viewers interpret the television advertisement for the “Kuku Bima Energi” version of the milk pool? Do viewers interpret the television advertisement “Kuku Bima Energi” for brand image formation? Data was collected through qualitative research using a phenomenological approach. The research subjects were television viewers in Jakarta. The object of this research is the Pond Susu version of the television advertisement "Kuku Bima Energi". Data collection was obtained through observation, in-depth interviews conducted with television viewers as informants. Data is also obtained through libraries and documentation from various media, both print and online. The research results show that the brand image of "Kuku Bima Energi" is similar to the benefits of the product, which are felt based on the experiences of each informant. Experience is the most influential in creating a brand.    

This study aims to identify and analyze language errors in beauty product advertisements on the Instagram account of MS Glow Beauty. Using a descriptive qualitative approach, data were collected through screenshots of various advertisement posts from the account. The analysis focused on identifying spelling errors, grammatical inaccuracies, and language interference within the advertisement content. The findings revealed significant language errors, including inappropriate word usage, incorrect sentence structures, and inconsistent mixing of Indonesian and English. These errors can reduce the professionalism and effectiveness of marketing communications and influence consumer perceptions of the product and brand. The study highlights the importance of proper and consistent language use in digital marketing content to enhance communication quality and brand image. Recommended language improvements are expected to help beauty brands increase the appeal and effectiveness of their social media advertisements, contributing to better practices in digital marketing.

With the advancement of technology, competition in the mid-to-low-end business sector has intensified. Both large businesses and Micro, Small and Medium Enterprises (MSMEs) are facing challenges and obstacles. On the other hand, MSMEs will have greater opportunities to market their products due to advances in information technology. When starting a business, branding communication is very important. Each individual has a different brand image. By using the right promotional strategy, effective branding communication can provide consumers with the opportunity to recognize certain goods and services, evaluate their quality, reduce purchase risks, and get different experiences and satisfaction. Every business field must have a strategy to increase sales. The right promotional strategy can communicate branding well. To achieve goals, every business sector needs a promotional strategy, especially for micro, small and medium enterprises (MSMEs). Promotion planning is carried out to improve services and sales by introducing products to potential customers and improving services by focusing on online-based promotions by utilizing social media and marketing through the marketplace. In a startup business, where the business has just started and continues to grow, business actors are considered necessary to continue to develop products and find the right target market. The purpose of this Community Service activity is to provide an assessment of branding and promotional communication strategies to increase customers for this startup business.