Publication Search

Today's industrial business competition causes manufacturers to pay attention to quality, price, and variety in developing new products to meet consumer needs. This research reviews the literature on green marketing and proposes a new conceptual framework on customer loyalty. It uses four constructs of perceived risk, customer trust, and customer loyalty. In environmentally friendly electronic products in Surabaya City. This study uses quantitative methods to prove the hypothesis. Data were obtained from 100 consumers who buy and use environmentally friendly electronic products, especially cell phones, computers, and laptops using purposive sampling method. The data were analyzed using multiple linear regression analysis. The results showed that risk perception and customer trust have a direct effect on customer loyalty

This research is a quantitative research with the title: "The Influence of Consumer Satisfaction on the Income of the Almah Cake Home Industry in Kaliabalng Nangkal, Bekasi City" in 2023. The aim of this research is to find out how much influence consumer satisfaction has on the income of the Almah Cake Home Industry in Kaliabang Nangka Bekasi city. Data collection techniques used methods, interviews and documentation, with a population of 35 people who then analyzed the data using validation tests, reliability tests, classical assumption tests, normality tests, heteroscedasticity tests and simple linear regression analysis. The research results obtained an F test value of 9.440 which shows that there is an influence of the independent variable on the dependent variable. This means that the hypothesis that the consumer satisfaction variable has an influence of 94.4% on the income of the almah cake home industry in Kaliabang Nangka, Bekasi City and the remaining 5.6% is influenced by other variables that were not studied. The results show that the consumer satisfaction variable (X) appears to have t-bit = 3.073 > t-table = 2.034. The variables of service, price, product quality, promotion together have a significant influence on the income of the Almah Cake Home Industry.

This study aims to analyze "The Effect of Product Quality, Service Quality, and Convenience on Consumer Satisfaction at Soto Mas Boed Restaurant Semarang". The data collection method uses a questionnaire. The sampling technique uses accidental sampling technique. A sample of 97 respondents were consumers at the Soto Mas Boed Restaurant in Semarang. Based on the test results, the product quality variable has a positive and significant effect on customer satisfaction. This is evidenced by the regression coefficient of β1 0.264 and the calculated t value is greater than the t table 3.751> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Service quality has a positive and significant effect on customer satisfaction.  This is evidenced by the regression coefficient of 0.482, the t value is greater than the t table 4.934> 1.661 with a sig. value of 0.000 <0.05. So the hypothesis is proven. Convenience has a positive and significant effect on consumer purchasing decisions. This is evidenced by the regression coefficient of 0.229, the t value is greater than t table 2.616> 1.661 and the sig value is 0.010 <0.05. So the hypothesis is proven.

The purpose of this study was to analyze the effect of compensation, work discipline and work environment on job satisfaction at PT Telkom Akses Semarang. The population in this study were all employees of PT Telkom Akses Semarang, totaling 73 people. Sample / respondents taken as many as 73 respondents, by measuring the census technique. The results showed that the compensation hypothesis test had a positive and significant effect on job satisfaction (t count = 3.225> t table = 1.671 with a significance figure = 0.002 < α = 0.05 (significant). Thus, the hypothesis (H1) that compensation has a positive effect on job satisfaction is proven. Work discipline has a positive and significant effect on job satisfaction (t count = 3.182> t table = 1.671 with a significance number = 0.002 < α = 0.05 (significant). Thus, the hypothesis (H2) that work discipline has a positive effect on job satisfaction is proven. The work environment has a positive and significant effect on job satisfaction (t count 5.645> t table = 1.671 with a significance number = 0.000 < α = 0.05 (significant). Thus, the hypothesis (H3) that the work environment has a positive effect on job satisfaction is proven. The regression coefficient β1 = 0.284 (positive sign) means that the greater the compensation received, the greater the job satisfaction. The regression coefficient β2 = 0.277, (positive sign) means that the more work discipline, the higher job satisfaction. Regression coefficient β3 = of 0.476 (positive sign) means that the more comfortable the work environment, the higher the job satisfaction at PT Telkom Access Semarang.

The quality of life in North Sumatra currently still needs improvement, where poverty rates and human development are still lagging. These problems can be reflected in the community welfare indicator, namely the Human Development Index (IPM). One of these problems can be solved by knowing the factors that determine the Human Development Index in North Sumatra. The Human Development Index is suspected to contain elements of spatial dependency, therefore in this study the spatial regression method will be used with a spatially dependent effect model. The results of the analysis and discussion obtained are that the SAR model is the appropriate model in the case of the Human Development Index in North Sumatra. Predictor variables that significantly influence the Human Development Index in North Sumatra are Pure Enrollment Rate (APM) at Senior High School level , Poverty Rate , Open Unemployment Rate , and PDRB on the basis of price .

Diarrhea is the main cause of death globally. Diarrhea is a condition where liquid stools occur when defecating and the intensity is more than 3 times a day due to Escherichia coli infection. Factors that cause diarrhea are unsafe clean water facilities, water contamination by feces and poor personal hygiene habits. Diarrhea is included in the top 10 most common diseases in Malang City and the highest cases are in the Dinoyo Health Center area. The aim of the study was to identify the relationship between sanitation facilities, personal hygiene and E. coli content on the incidence of diarrhea. This type of research is cross-sectional quantitative with a purposive sampling method, totaling 35 samples. Data were analyzed by Chi-Square and multiple logistic regression tests. Bivariate test analysis resulted in a value of p=0.011 for sanitation facilities, p=0.007 for personal hygiene and p=0.000 for E. coli content. Meanwhile, the most influential variable is known, namely the content of E. coli in clean water (p=0.012) with a value of (OR=41.562; 95% CI 2.259-764.763). In conclusion, there is a relationship between sanitation facilities, personal hygiene and E. coli content with the incidence of diarrhea.

This study aims to determine the role of work motivation on the results of TBS PT Pinago Utama Musi Banyuasin district of South Sumatra province. Secondly to know the constraints and problems on the results of TBS employees in PT Pinago Utama Musi Banyuasin district of South Sumatra province. This research was conducted at PT Pinago Utama Kebun Inti 2 regency of Musi Banyuasin, South Sumatera Province which lasted for 1 (one) month from 1 December 2023 until January 10, 2024. The research method used is descriptive method. Research respondents were 66 people harvesting employees, 10 people harvesting mandates, 6 person division assistants calculated using Slovin formula. For a total of 82 people selected based on the technique by taking a selective person or object of research and have specific characteristics (purposive sampling). The instruments used are job satisfaction, work morale, reward, sanction, education, salary, and FFB result. Data analysis using cobb douglass regression analysis technique. The results of this study found that: first there was no significant effect of job satisfaction on FFB results. Second there is a significant influence of morale on the FFB result. The three significant effects of rewarding FFB outcomes. The four significant effects of sanctions on FFB outcomes. the five significant educational influences on TBS outcomes. The six significant effects of salary on FFB outcomes. Thus, job satisfaction is insignificant due to heavy workloads using BJR's system (average weighted weight) with fixed tonnage basis, but morale, reward, sanction, education, significant salary as firms pay attention to awarding in the form of rice and cooking oil and the appropriate salary UMR Musi Banyusian area.

Kruskal's algorithm in searching for minimum spanning trees can be applied to pipelines installed at the location of PDAM Tirtanadi Tuasan where problem identification starts with the water discharge reaching the consumer is small but the discharge flowing from the reservoir is sufficient, so this research is used as a solution to this problem and also as an optimization of the clean water distribution network in the Tirtanadi Regional Drinking Water Company (PDAM) of the Tuasan Branch with the intention of cutting the direction of the pipe flow to overcome this problem. The data obtained from PDAM Tirtanadi Tuasan Branch is in the form of a floor plan and formed into a weighted graph. After the data is obtained, then it is calculated manually that the length of the installed water pipe is 32,645 m with 86 vertices and 100 edges, then the pipe length is represented as a set of paths and the pipe connection ends are represented as nodes. The pipe length obtained using Kruskal's algorithm and inspection of iterations using the QM for windows software is 22,095 m, with 86 vertices and 85 edges. So, using the Kruskal Algorithm and the help of the QM for windows software, the difference in pipe length obtained is 10,610 m.

The proper submission of financial reports affects the company's reputation because it ensures that short-term and long-term decisions and policies are made quickly so that the public gets information quickly. This study aims to determine whether audit delays are influenced by financial performance and examiner reputation. The period 2016-2021 is the time span of this research with various types of industrial or business companies listed on the Indonesia Stock Exchange. This study is quantitative in nature. The test sample consists of 126 entities and is taken by purposive sampling. The data analysis technique uses multiple linear regression. Based on the results of the analysis obtained, it was found that liquidity proxied in the quick ratio did not show significant results on audit delay, then profitability proxied by net profit margin showed significant results on audit delay, then for solvency proxied by debt to assets gave results had no significant effect on audit delay, then for external auditor reputation also did not show significant results on audit delay.

This research aims to determine the influence of independence, audit expertise and experience on the auditor's ability to detect fraud. The population in this research is all auditors who work at the Semarang Public Accounting Firm. There were 85 auditors in the sample in this study. The sample selection method uses a purposive sampling method, while the analysis method used in this research is the multiple linear regression analysis method and is processed using the SPSS version 24 program application. The research results show that independence has no effect on the auditor's ability to detect fraud. However, audit expertise and experience have a positive and significant effect on the auditor's ability to detect fraud.

This research is entitled Factors Influencing Public Interest in Performing Umrah Worship During the Covid-19 Pandemic (Case Study of Hajj and Umrah Travel at PT. Ameera Mecca, Batang Hari Regency). The aims of this study are: 1) To find out the factors that influence the community's interest in organizing the Umrah pilgrimage at PT. Ameera Mecca during the pandemic. 2) To determine the influence of these factors partially and simultaneously on public interest in organizing the Umrah pilgrimage at PT. Ameera Mecca during the pandemic. 3) To find out what factors have the most dominant influence on people's interest in organizing the Umrah pilgrimage at PT. Ameera Mecca during the pandemic. The research method used by researchers is a quantitative approach. The results of this study are: 1) From the results of the regression test it was found that partially the product had a significant effect on public interest in performing Umrah during the Covid 19 period at Ameera Tour and Travel Batanghari. 2) From the results of the regression test it was found that partially the service had a significant effect on community interest in performing the Umrah pilgrimage during the Covid 19 period at Ameera Tour and Travel Batanghari. 3) From the results of the regression test it was found that partially Promotion had no significant effect on Community Interest in performing the Umrah pilgrimage during the Covid 19 period at Ameera Tour and Travel Batanghari. 4) From the results of the regression test it was found that partially the price did not have a significant effect on public interest in performing the Umrah pilgrimage during the Covid 19 period at Ameera Tour and Travel Batanghari. 5) Simultaneously, Products, Services, Promotions and Prices have a significant effect on Community Interest in performing the Umrah pilgrimage during the Covid 19 period at Ameera Tour and Travel Batanghari.

This study aims to determine and analyze the effect of trust, consumer characteristics and motivation on purchasing decisions for Honda Scoopy in Bima City. This type of associative research with primary data in and sourced from the research instrument in the form of a Likert-scale questionnaire so that the type of data used is quantitative data. The research population is all consumers who have bought a Honda Scoopy in the city of Bima, the exact number of which is not known. The sample of this research was 96 respondents using purposive sampling technique. data collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results showed that trust, consumer characteristics and motivation had a significant effect on purchasing decisions for Honda Scoopy in Bima City.

The purpose of this study was to determine whether there is an influence of location and facilities on customer satisfaction at Café Mie Setang. data collection procedures from this study, namely: observation, questionnaires, and documentation. The data analysis technique is quantitative with multiple linear regression tests. The calculation results show that partially location (X1) has no effect on customer satisfaction (Y) at Café Mie Handlebars, this is shown from the acquisition of a tcount of 1.5000 and a ttable of 1.678, with a significance of 0.140 while facilities (X2) have an effect oncustomer satisfaction (Y) at Café Mie Setang, this is shown from the acquisition of a tcount of 6,619 and a ttable of 1.678, with a significance of 0.000. and simultaneously location (X1), and facilities (X2) affect customer satisfaction (Y) at Café Mie Handlebars. this is shown from the acquisition of Fcount 29,726 and Ftable 3.20 with a significant level of 0.000.  

This study aims to see the contribution of loneliness to cybersex behavior in adolescents. The hypothesis test used was simple linear regression analysis with 150 subjects aged 15-21 years, which were determined by snowball sampling technique. The measuring instruments used were the Cybersex Scale and the Loneliness Scale compiled by researchers based on aspects of Delmonico & Miller (2003) and Russell (1996). This study found that loneliness contributes significantly to cybersex with an R Square value of 0.090, which indicates that loneliness makes an effective contribution of 9% to cybersex behavior in adolescents.

Abstract.The purpose of this research is to find out: (1) How the Islamic dimension of service affects consumer satisfaction at the Indah Syariah Sibuhuan Hotel, (2) Is there an influence of the Islamic dimension on consumer satisfaction at the Indah Syariah Sibuhuan Hotel. The type of research used in this research is quantitative research. In this quantitative method, research is carried out directly in the field or at the research location. The research approach used in this research is in the form of a direct survey to customers. Surveys are carried out by distributing questionnaires to customers. The results of this research show that the Islamic dimension of service on consumer satisfaction at the Indah Syariah Sibuhuan Hotel is very influential. The better the Islamic dimension of service provided, the higher the level of satisfaction when using the services of the Indah Syariah Sibuhuan Hotel. Hotel Indah Syariah Sibuhuan consistently provides high quality services to consumers, so that consumers feel satisfied with the service they receive. Aspects of service such as reliability, trust, appearance, empathy and responsiveness offered by the hotel, these are the Islamic dimension variables partially have a positive and significant effect on consumer satisfaction at the Indah Syariah Sibuhuan Hotel. With the regression coefficient for the Islamic dimension variable (X) being positive, the resulting t value of 5.076 is more than the t table of 1.672 with a significance of less than 0.558. This means that the Islamic Dimension variable (X) partially has a positive and significant effect on Consumer Satisfaction (Y).    

The problem in this research is that employee performance decreases based on service production lead time and income targets that are not achieved from the specified targets. And the aim of this research is to analyze the influence of teamwork, empowerment and training on employee performance at PT. Nasmoco Kaligawe. The population of this research is all employees of PT. Nasmoco Kaligawe with a total of 110 employees. The sampling technique used is a saturated sampling technique, namely making the entire population into the sample. The type of data used is primary and secondary data using questionnaire and literature study data collection methods. The analytical methods used are validity testing, reliability testing, classical assumption testing, multiple linear regression testing and hypothesis testing. The results obtained in this research are: teamwork has a significant influence on employee performance in a positive direction, meaning that if teamwork gets better, employee performance will increase. Empowerment has a significant influence on employee performance in a positive direction, meaning that if empowerment is implemented appropriately, employee performance will increase. Training has a significant influence on employee performance in a positive direction, meaning that if the training provided is better and more interesting for employees, then employee performance will increase. The Adjusted R Square value is 0.797, which shows that the influence of the variables teamwork, empowerment and training on the performance of PT Nasmoco Kaligawe employees is 79.7%. Meanwhile, the remaining 20.3% is influenced by other variables that were not observed in this research.  

This research aims to investigate the influence of product quality and brand image on consumer purchasing decisions for contemporary beverage products, Haus! in the Karawang area. The three main problems that are the focus of this research are: consumer preferences that are more inclined towards contemporary beverage products other than Haus!, lack of optimization of promotions for Haus! compared to other competitors, so that the brand image of Haus! not yet well known among the public, and changes in consumer tastes due to innovations in similar contemporary beverage products, which reduce the tendency to buy Haus! in the Karawang area. This research was conducted using a quantitative approach with a sample size of 247 respondents. The instrument used by researchers is a questionnaire. Quality testing of the instruments used by researchers is validity and reliability testing. The data analysis method in this research uses multiple linear regression with the help of the SPSS application. The test results show that respondents strongly agree that product quality and brand image have a significant influence on purchasing decisions. The conclusion of this research is that product quality and brand image influence the decision to purchase thirst drink products! In Galuhmas Karawang.

This research aims to determine the satisfaction of MICE participants at the UNP Hotel & Convention Center. This research focuses on MICE activities in the form meeting and conference. This research is entitled The Influence of Services and Facilities on the Satisfaction of Participants in MICE at the UNP Hotel & Convention Center. The data collection technique for this research is indirect communication by distributing questionnaires with a Likert scale to meeting and conference participants then the data processed using the SPSS program. This research is a quantitative descriptive with a causal associative approach. The population of this study were people who had participated in meeting and conference activities at the UNP Hotel & ConventionCenter in the period July-December 2022 with a sample of 98 people, and the sampling technique was non-probability sampling with a minimum age of 18 years. There are 2 types of data used in this research, namely primary data and secondary data. The results of this research show that service is in the very good category (80,61%), facilities are in the very good category (74,50%), and participant satisfaction is in the very satisfied category (87,75%). It was found that the R square value was 0.464 with an F count of 41,072 and a significance level of 0.000<0.05 and the t value was 11,529 with a significance level of 0.000<0.05 meaning that variable X influenced variable Y significantly by 46.4%. It was found that the regression coefficient value of the service variable was 0.346 with a significance of 0.000<0.05, which means that every increase of 1 unit of service will increase participant satisfaction by 0.346 units of satisfaction, and the coefficient value of the facility variable was 0.530 with a significance of 0.000<0.05, which means every increase of 1 facility units will increase participant satisfaction by 0.530 satisfaction units.

The purpose of this study was to analyze the influence of motivation and competence on employee performance at the ge’tengan health center. The type of research. With a population of all employees of the ge’tengan and the sample used in this study totaling 50 people. The data analysis techniques used were validity test, reliability test, multiple liner regression test, partial test (t), simultaneous test(f), correlation test, and determination test. Date was processed using 25. Bassed on the result pf partial tests (1) the calculated F value was 15,182>3,19 so that it could be concluded that motivasion and competence simultaneously affect employee performance. While significantly 0,000<0,05, it means that H3 is accepted or in other words motivation  and competence simultaneously affect employee performance  

This research aims to determine the influence of the variables price (X1), location (X2), product diversity (X3) on purchasing decisions (Y) for Batik Products at CV Ningrat Prasojo Kediri. This type of research is quantitative research. The data collection techniques used are primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the research was 95 respondents at CV Ningrat Prasojo Kediri. This research data was obtained through questionnaires, interviews and literature studies. The analysis techniques used are Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, T Test, F Test and Coefficient of Determination Test. The results of the research obtained the multiple linear regression equation Y= -2.240 + 0.193X1 + 0.206X2 + 0.425X3 and the t test results of the price variable had a partially significant effect on purchasing decisions with a sig result of 0.025 < 0.05. Location has a partially significant effect on purchasing decisions, with a sig. 0.011 > 0.05. Product diversity has a partially significant effect on purchasing decisions, with the result being a sig. 0.000 > 0.05. Service quality has a partially significant effect on purchasing decisions, with a sig. 0.000 > 0.05. The F test results obtained Fcount results with a significance value of 0.000 < 0.05. From the results of the analysis it can be concluded that price, location, product diversity and service quality simultaneously and significantly influence purchasing decisions at CV Ningrat Prasojo.