Persepsi Risiko Dan Kepercayaan Pelanggan Dalam Mempengaruhi Loyalitas Pelanggan Terhadap Produk Elektronik Ramah Lingkungan

Samsul Arifin ; Didit Darmawan ; Jahroni Jahroni ; Rafadi Khan Khayru ; Utami Puji Lestari
Journal of Management and Social Sciences 📅 2023 Vol 1, No 4 🔗 DOI: 10.59031/jmsc.v1i4.368
Abstract
Today's industrial business competition causes manufacturers to pay attention to quality, price, and variety in developing new products to meet consumer needs. This research reviews the literature on green marketing and proposes a new conceptual framework on customer loyalty. It uses four constructs of perceived risk, customer trust, and customer loyalty. In environmentally friendly electronic products in Surabaya City. This study uses quantitative methods to prove the hypothesis. Data were obtained from 100 consumers who buy and use environmentally friendly electronic products, especially cell phones, computers, and laptops using purposive sampling method. The data were analyzed using multiple linear regression analysis. The results showed that risk perception and customer trust have a direct effect on customer loyalty
Keywords
customer loyalty; risk perception; customer trust; electronics; green products
How to Cite

Samsul Arifin, et al. (2023). Persepsi Risiko Dan Kepercayaan Pelanggan Dalam Mempengaruhi Loyalitas Pelanggan Terhadap Produk Elektronik Ramah Lingkungan. Journal of Management and Social Sciences, 1(4). https://doi.org/10.59031/jmsc.v1i4.368

Samsul Arifin; Didit Darmawan; Jahroni Jahroni; Rafadi Khan Khayru; Utami Puji Lestari, "Persepsi Risiko Dan Kepercayaan Pelanggan Dalam Mempengaruhi Loyalitas Pelanggan Terhadap Produk Elektronik Ramah Lingkungan," Journal of Management and Social Sciences, vol. 1, no. 4, 2023.

Samsul Arifin; Didit Darmawan; Jahroni Jahroni; Rafadi Khan Khayru; Utami Puji Lestari. "Persepsi Risiko Dan Kepercayaan Pelanggan Dalam Mempengaruhi Loyalitas Pelanggan Terhadap Produk Elektronik Ramah Lingkungan." Journal of Management and Social Sciences, vol. 1, no. 4, 2023.

Samsul Arifin; Didit Darmawan; Jahroni Jahroni; Rafadi Khan Khayru; Utami Puji Lestari. "Persepsi Risiko Dan Kepercayaan Pelanggan Dalam Mempengaruhi Loyalitas Pelanggan Terhadap Produk Elektronik Ramah Lingkungan." Journal of Management and Social Sciences 1, no. 4 (2023).

Samsul Arifin, et al. (2023) 'Persepsi Risiko Dan Kepercayaan Pelanggan Dalam Mempengaruhi Loyalitas Pelanggan Terhadap Produk Elektronik Ramah Lingkungan', Journal of Management and Social Sciences, 1(4). doi: 10.59031/jmsc.v1i4.368.

Samsul Arifin; Didit Darmawan; Jahroni Jahroni; Rafadi Khan Khayru; Utami Puji Lestari. Persepsi Risiko Dan Kepercayaan Pelanggan Dalam Mempengaruhi Loyalitas Pelanggan Terhadap Produk Elektronik Ramah Lingkungan. Journal of Management and Social Sciences. 2023;1(4).

Artikel Terkait

Prosedur Pembiayaan Pra Pensiun Berkah Berdasarkan Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia (DSN-MUI) Pada PT BANK Syariah Indonesia Tbk Kc Jambi Pattimura

Meisya Hidayatika; Wirmie Eka Putra

Prosedur Pencairan Pembiayaan Gadai Emas Berdasarkan Fatwa Dewan Syariah Nasional Majelis Ulama Indonesia (DSN-MUI) Pada PT Bank Syariah Indonesia TBK KC Jambi Pattimura

Meisyi Hidayatika; Wirmie Eka Putra

Pengaruh Workload, Kompensasi, dan Stres Kerja terhadap Job Satisfaction pada Pegawai SPPG Kadipiro 4 Kota Surakarta

Bernadeta Cintya Dewi Lestari; Masna Alfiyatu Saadah; Annisa Lintang Sabawa Asri; Enjelika Ajeng Supadi

Peran Koperasi Merah Putih Dalam Pemberdayaan Ekonomi Masyarakat Desa

Diana Dwi Putri; Hendra Riofita

Krisis Komunikasi Publik dan Social License to Operate: Analisis Konseptual Unjuk Rasa Masyarakat Kabupaten Pati Tahun 2025

Salma Asriani; Vivin Deva Alia; Marjam Desma Rahadhini

Manajemen Komunikasi Krisis Era Transparansi Radikal: Integrasi Data Visual Real-Time sebagai Instrumen Restorasi Reputasi dalam Industri AMDK

Brilian Prabasari; Sindy Dwi Kurnia; Marjam Desma Rahadhini
Tren Sitasi Jurnal