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This research aims to examine the factors that influence purchasing decisions with sneakers products on Shopee Live Video Shopping. The factors studied in this research are product quality, service quality, trust, and consumer satisfaction. This research was conducted in the Jakarta area. The population used is Shopee users in the Jakarta area. The method used in this research is quantitative, using primary data with a Likert scale as a measuring tool. Sampling in this study used a purposive sampling technique with 200 respondents (final sample). The data analysis technique in this research uses Structural Equation Model (SEM) using IBM SPSS 26 and AMOS 23 software. The results of this research show that product quality has a significant effect on consumer satisfaction and purchasing decisions. Service quality has a positive and significant effect on consumer satisfaction and purchasing decisions. Furthermore, trust has a positive and significant effect on consumer satisfaction and purchasing decisions. The results of this research also show that consumer satisfaction has a positive and significant effect on purchasing decisions.

This research aims to determine and analyze the influence of social media marketing and characteristics of buyers on purchasing decisions for Sony Mirrorless Cameras in Bogor City through purchase interest as an intervening variable. This research method is quantitative research with a sample size of 319 people. The research results show that Social Media Marketing has a Charachter of Buyingitive and significant effect on Purchase Decisions, mediated by Purchase Interest. Characteristics of Buyer has a Charachter of Buyingitive and significant effect on Purchase Decisions mediated by Purchase Interest. Improving Purchasing Decisions emphasizes building trust between producers and consumers. The existence of mutual trust between producers and consumers will create good conditions for the exchange of information and advice without fear. In other words, trust is a central issue in human civilization. The influence of trust is so central because this character also occupies important purchasing decisions.    

This research aims to determine the direct and indirect influence between product quality, social media marketing, brand trust on purchasing decisions among J.Co Donut's & Coffee consumers in Indonesia. The method used is Path analysis using a Structural Equation Modeling (SEM) approach with data collection using a questionnaire distributed online to 190 respondents who are active social media users and customers of J.Co Donut's & Coffee. The results of the analysis show that product quality and social media marketing have a direct positive influence on brand trust and purchasing decisions, while brand trust does not have a direct influence on purchasing decisions. Brand trust is not proven to be a mediating variable between product quality and social media marketing on purchasing decisions. These findings provide important insights for companies in developing marketing strategies and understanding the factors that influence consumer purchasing behavior, emphasizing the importance of product quality and marketing strategies via social media in building brand trust and influencing purchasing decisions.

This paper discusses efforts to maintain the trust and reputation of the Medical Tourism industry in Indonesia. The industry has grown rapidly in recent years, with many international patients coming to Indonesia for medical treatment. The success of this industry relies heavily on consumers' trust in the quality of medical services and the protection they receive throughout the treatment process. Medical ethics, licensing and consumer protection regulations play a key role in ensuring that international patients receive safe, quality and ethical care in Indonesia. Medical ethics regulations will regulate the behavior of medical professionals and direct the standards of care that must be adhered to. Licensing functions as a mechanism for monitoring and controlling the quality of medical facilities and existing medical practices. Meanwhile, consumer protection is important to ensure that patients' rights are maintained during the treatment process, including the right to accurate information, transparent procedures and fair dispute resolution. In the context of Medical Tourism, reputation plays a central role. A good reputation will attract more international patients and help build long-term relationships with satisfied patients. However, reputation is also susceptible to negative changes due to bad patient experiences or violations of medical ethics. Therefore, efforts to prevent, manage and recover from adverse situations are very important in maintaining the industry's reputation.In the Indonesian context, harmonization between medical ethics regulations, licensing and consumer protection needs to be improved to create an environment that supports the sustainable growth of the Medical Tourism industry. The involvement of all stakeholders, including governments, medical institutions and medical professional associations, is key to achieving this goal. By maintaining service quality, high medical ethics, and effective consumer protection, Medical Tourism Indonesia can continue to develop and maintain a good reputation in the eyes of the international community.    

As human habits change due to advances in technology and information, technology is increasingly important in various aspects of life. Companies must keep up with development trends in the globalization era to develop their products and compete with fierce business competition. Artasari UMKM produces a variety of chips located in one of the villages in Purbalingga Regency. This UMKM still conducts sales and marketing traditionally. Bookkeeping and recording of transactions are still done manually, which causes many problems, such as consumers not trusting the results of calculations. A cashier information system is needed to improve operational efficiency and transaction security. It can help with data collection, bookkeeping, and recording transactions as well as creating financial reports as needed. In this research, the prototyping model is used to design a cashier application at UMKM Artasari. It is considered to help overcome this problem. This research is expected to improve the operational efficiency and security of UMKM Artasari transactions and increase consumer confidence in the calculation results. The result of the design is a system display consisting of several pages which include the login page, transaction data, sales reports, help, and prototype proof of transactions to be printed.

The creative industry is changing the way people communicate from physical contact to using internet technology. A strategy that utilizes social media as a means of growing social media engagement. The aim of this research is to explain USS Feed's social media marketing strategy in building social media engagement. This research uses a qualitative approach, with descriptive methods and to obtain research data using observation, documentation and in-depth interviews. Next, it is analyzed by reducing the data, presenting the data, and making a summary by drawing conclusions. The theory used. Social media strategy, namely business goals: building a company image, target audience: millennial generation and gen-z, social analysis gathering information that is developing among gen-z and millennials, planning and brainstorming big ideas about things that are currently happening to create a content, human integrity advertising and social media: promotional strategies on other social media platforms, platform implementation: designing the flow and content of content so that it provides appeal. The theory of social media engagement is: the content resonates with them, originates from a source the trust, reflects something about themselves, other responds, you respond, you give benefits. Research shows that the strategy implemented by USS Feed has accommodated all elements of social media marketing and social media engagement strategies well so that it can increase social media engagement.

Technological developments in payment systems that are being encouraged by the government lately involve the emergence of payment instruments known as electronic money (e-money) and virtual money (virtual money). QRIS is a QR code standard for digital payments through server-based electronic money applications, electronic wallets, or mobile banking. This study aims to determine the effect of convenience, trust on usage decisions. The sample in this study used respondents who live in Bangli and are Generation Y and Generation Z who are 17 years and over as many as 84 consumers. The data analysis technique uses Validity Test, Reliability Test, Classical Assumption Test, Multiple Linear Regression Analysis, Determination Coefficient Test, F Test and T Test. From the research results obtained, the results of convenience have a positive and significant effect on the decision to use, trust has a positive and significant effect on the decision to use and convenience and trust have a positive and significant effect on the decision to use. Suggestions that can be given by researchers are that it is hoped that the QRIS manager will periodically make updates to QRIS, the QRIS manager provides complete information on social media or the official QRIS website so that later all the information needed by QRIS users is available and continues to add places that provide QRIS payment methods.

This research employs a quantitative research methods to analyze the important role of Public relations (PR) in building brand equity and the existence of Wuling Air EV electric car products in Indonesia. In an era that increasingly emphasizes environmental issues, the automotive industry is turning to environmentally friendly vehicles such as electric cars. Wuling, as a newcomer in this market, faces challenges in building consumer trust and competing with established brands. Through effective PR strategies, such as media relations, digital campaigns, and active participation in social media, Wuling strives to increase brand awareness, positive image, and customer loyalty. With a focus on educating consumers about the benefits of electric vehicles, Wuling Air EV is expected to maintain and strengthen its position in the competitive automotive market.

The implementation of Corporate Social Responsibility (CSR) has evolved into a crucial business strategy for building consumer trust and enhancing brand loyalty, particularly in the post-pandemic era. This study aims to analyze the impact of CSR on consumer trust and brand loyalty, as well as to evaluate the role of emotional involvement as a moderating variable. Using a quantitative approach and Partial Least Squares-Structural Equation Modeling (PLS-SEM), this study collected data from 300 respondents who had interacted with companies actively engaging in CSR programs. The findings indicate that CSR has a positive and significant impact on consumer trust and brand loyalty. Furthermore, emotional involvement strengthens the relationship between CSR and brand loyalty, where consumers with high emotional attachment are more responsive to CSR initiatives. These findings emphasize that CSR is not merely a reputation-building tool but a key factor in fostering long-term consumer relationships. This study provides practical implications for companies to emphasize transparency and authenticity in their CSR practices. Future research is encouraged to adopt a longitudinal approach and explore different industry sectors to better understand the long-term effects of CSR on consumer behavior.

This research is based on the existence of a gap phenomenon in the form of differences in research results for each variable, then there is a gap phenomenon in the form of observations of 50 skincare user respondents in Purwokerto showing that Skintific will be ranked 2nd after MS GLOW in 2023. The aim of this research is to analyze the influence of style. life, brand image, brand trust and celebrity endorsement on purchasing decisions for skincare products in Purwokerto. The population in this research is scientific consumers who buy and use in Purwokerto with a sample of 100. The data analysis method used is multiple linear regression and hypothesis testing using t test calculations. The results of this research show that Lifestyle, Brand Image, Brand Trust and Celebrity Endorsement influence purchasing decisions. From the results of this research it can be implied that skincare skintific needs to innovate its products, increase branding in the community by endorsing influencers, and provide real evidence of quality. skincare skintific.

Traditional markets are transaction centers and supply networks for people's basic needs so that in traditional markets there is quite strong competitiveness between traders because in traditional markets many traders sell the same merchandise as other traders. Therefore, in serving consumers, traders must provide good service so that consumers feel comfortable and will return and become regulars at the shop. In traditional markets there is a relationship or personality relationship between sellers and buyers. This is related to the concept of social capital which is getting to know each other and in which there are also elements of trust, social networks and normative values ​​between economic actors. Social capital in traditional markets plays a very important role in the existence of traditional markets so it is not surprising that the development of modern markets is increasingly widespread nowadays, but traditional markets can still survive and become a culture and necessity that is still very much needed by the local community to this day. The research method for analyzing Trader Interactions in Traditional Markets to Improve Economic Welfare in Tanggul Wetan Village uses descriptive methods. In this research analysis, we use social capital theory based on Pierre Bourdieu's perspective, which states that the definition of social capital is the amount of resources, actual or virtual, that are gathered in an individual or group because they have a long-lasting network of reciprocal relationships of acquaintance and more or less recognition. institutionalized (Field, 2011:23). We researchers use the concept of trust.

This research investigates the role of content marketing in building brand loyalty through an empirical analysis. It evaluates the effectiveness of various content marketing strategies, including informative articles, engaging videos, and interactive social media posts, in enhancing consumer loyalty. The study emphasizes the importance of consumer engagement, perceived value, and two-way communication in fostering brand loyalty. Informative articles are valued for their ability to provide useful information and build trust. Engaging videos create emotional connections and memorable experiences, while interactive social media posts encourage active participation and community building. The perceived value of content, defined by its usefulness, relevance, and quality, is critical in determining consumer engagement and loyalty. Two-way communication, involving reciprocal interactions between brands and consumers, plays a pivotal role in building loyalty. It enhances engagement by facilitating direct dialogue, personalizing interactions, and effectively addressing consumer feedback and concerns. The research concludes that brands should focus on robust communication channels, personalized content, and active feedback mechanisms to strengthen consumer relationships.

This study aims to conduct a semantic literature review related to the influence of financial factors such as Non-Performing Loans (NPL), bank size, corporate social responsibility (CSR), and adoption of electronic banking on bank performance in Indonesia. This study is relevant in providing an overview of how these factors affect bank performance and how they interact with each other in the context of the Indonesian banking sector. Method: A semantic-based literature review was conducted by identifying and categorizing relevant articles published between 2016 and 2023. The articles were analyzed based on keywords and phrases related to key topics such as NPL, bank size, CSR, and adoption of electronic banking. Literature data was selected from various reputable sources such as Google Scholar, Scopus, and JSTOR. Key Findings: This study found that NPL has a significant negative impact on bank profitability, while bank size can improve operational efficiency. CSR contributes to increasing public trust, which has an impact on financial performance. In addition, the adoption of e-banking has been shown to improve operational efficiency and consumer trust, which leads to improved bank financial performance. Contribution:This article contributes to the development of studies on bank financial performance in Indonesia, by linking internal and external factors that affect bank efficiency and profitability. This study also offers insights for policymakers and practitioners in formulating strategies to improve bank performance.

The research aims to understand market dynamics, identify advantages and disadvantages of official iPhone Inter and iPhone, and formulate effective marketing strategies to increase official iPhone sales in Indonesia. The study uses qualitative methods with in-depth interviews and targeted group discussions to gain insight into perceptions, preferences, and factors that influence consumer purchasing decisions. Research results show that the smartphone market in Indonesia is heavily influenced by price sensitivity and consumer awareness of warranty and after-sales service. The iPhone Inter attracts consumers because of its cheaper price, although without official warranties and reliable after-sales service, while the official iPhone is more in demand by consumers who value quality assurance and trusted technical support. The study found a gap in consumer understanding of the risks and benefits of each category of iPhones. Therefore, marketing strategies for official iPhones should focus on consumer education about the risks of buying an iPhone Inter and the benefits of purchasing an official iPhone. Marketing campaigns that emphasize quality, authenticity, and after-sales support, as well as increased accessibility and financing variations for official iPhones, are expected to change consumer perceptions and encourage them to choose official products. With the right approach, Apple and its distributors can strengthen the official iPhone position in the Indonesian market, reduce the iPhone Inter market share, and win competition in this competitive market. Based on these findings, the study recommends marketing strategies that focus on consumer education about the risks of purchasing an iPhone Inter and the benefits of buying an official iPhone, as well as improved after-sales services to strengthen the official iPhone position in the Indonesian market.

In helping MSMEs, businesses, entrepreneurship, and others to enter the digital economy and be able to compete with foreign countries, namely by implementing e-commerce or electronic commerce. The presence of e-commerce plays an important role in this 5.0 revolution era and the State's ability to manage e-commerce can have an impact on the nation's competitiveness. However, we still find that many businesses, MSMEs and so on are still reluctant to use e-commerce with the opinion that e-commerce is a fraudulent business and there are still many people who don't know the role and benefits of e-commerce. The type of research in this article is descriptive qualitative research with a literature review methodology. This writing explains that there are benefits and challenges to e-commerce itself. The benefit of e-commerce is that there are several online applications, making it easier for consumers to shop, so consumers don't need to come to the destination area where the shop is located. One of the challenges is how to maintain customer privacy, security and trust

The development of the times is constantly changing, marked by the existence of various applications that have online promotion and sales features. competition in online sales is getting tighter, making online business people look for the right strategy to market their products, such as in the TikTok strategy application so that consumers are easy to make a purchasing decision, namely with its latest feature, namely live streaming, which can be seen from direct marketing and trust. The purpose of this study was to determine the effect of direct marketing on purchasing decisions with trust as a moderating variable in an Islamic business perspective. This research uses quantitative methods. Data collection techniques in literature review, questionnaires and Likert scales. The population used in this study is generation z in Bandar Lampung City. Sampling in this study using purposive sampling technique. The number of samples used, determined by the formula according to Widianto, amounted to 97 respondents. The data analysis method uses Partial Last Scructural Equation Modeling (PLS-SEM) and data processing using smartPLS software. The results of this study indicate that there is a positive and significant influence between direct marketing on purchasing decisions. And trust does not moderate the relationship between direct marketing and purchasing decisions. In the perspective of Islamic business direct marketing on purchasing decisions on live streaming tiktok has implemented the principles of Islamic business ethics, including unity, balance, free will, responsibility, and benevolence so that it is something that Muslim business people need to pay attention to.

The fashion industry in 2024 will continue to develop along with developing trends, technology and consumer needs. The existence of the fashion industry as one of the largest industries in the world contributes to the Indonesian economy. In the Indonesian fashion industry, there are many local brands. One of them is the Hamlin brand. In mid-March 2024, Hamlin was hit by an issue of product counterfeiting. This issue prompted the author to carry out media monitoring to monitor and analyze updates related to conversations regarding the Hamlin brand, including specific, positive opinions and negative opinions that could affect the public's reputation and trust in the Hamlin brand. This research uses a descriptive qualitative approach. Research data was obtained from the results of analysis of reviews on several social media. Researchers also use secondary data in the form of journal articles, books and other literature on the internet. The theory used in this research is Erving Goffman's dramaturgical theory. The results of the analysis show that the issue of product counterfeiting involving the Hamlin Brand has significantly disrupted the brand's image and reputation. Hamlin Brand's ineffective response to this issue has exacerbated the situation and increased public doubt and distrust of the brand.

The development of natural skincare products, such as spinach powder face masks, is becoming increasingly popular as a safe and environmentally friendly alternative. However, many beginner entrepreneurs lack understanding of proper packaging and labeling techniques, which can reduce product appeal and consumer trust. This community service activity aimed to enhance students’ skills in applying effective packaging and labeling techniques as part of product branding strategies. The implementation methods included knowledge delivery through training sessions, literature review on cosmetic packaging standards, creative design of attractive packaging and labels, and hands-on practice in packaging and labeling the spinach powder face mask products. The results showed that students gained new insights into the importance of packaging and labeling in building brand image. Moreover, the professionally designed packaging and informative labels created by the students successfully improved the perceived quality of the product among consumers and increased its marketability.

Factors that can influence customer loyalty are customer trust and satisfaction when shopping at Shopee. Shopee carries out an online marketing strategy by providing several promotional programs for customers, for example vouchers, free shipping, flash sales and cashback. Good experiences received by consumers will foster trust, if this continues, it will lead to satisfaction which will build customer loyalty. The aim of this research is to find out and analyze how much influence trust and satisfaction have on customer loyalty among Shopee marketplace users, both partially and simultaneously. The research was carried out using quantitative methods, as well as a causal relationship research design. The sample method was nonprobability sampling with purposive sampling, using SPSS version 23 software. The sample in this study was 80 respondents. The analytical method used is multiple linear regression analysis. The research results prove that the t test shows that the trust variable has a positive and significant effect on customer loyalty. And the satisfaction variable has a positive and significant effect on customer loyalty. Based on the results of the f test, it can be concluded that the variables of trust and satisfaction simultaneously have a positive and significant effect on customer loyalty.

The newfound enthusiasm for online shopping has currently transformed the societal paradigm of shopping. Previously, individuals had to visit sellers in person before acquiring the desired items through conventional methods. One of the E-Commerce platforms used by the Indonesian society is the Shopee shopping application. With the Shopee platform, Indonesian consumers have the flexibility to shop anytime and anywhere, with a diverse range of product choices without needing to visit sellers directly. This makes it easier for Indonesian consumers to generate purchase intention. The aim of this study is to delve deeper into promotional strategies that can induce purchase intention among consumers, thereby enabling Shopee to maintain its position stability in the market. The sample in this study consists of 155 respondent selected using purposive sampling technique. Subsequently, the data were processed using multiple regression analysis methods. The results obtained from the testing indicate that, partially, price, promotion, and trust have a positive influence on purchase intention.