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The rapid development of information technology and telecommunications has driven companies and MSMEs to adopt desktop, mobile, and web-based applications to enhance operational performance. PT HPS Painan Padang, previously relying on manual ticket bookings, faced challenges in efficiency and susceptibility to brokering practices. To address this, a web-based travel ticket booking application was developed, enabling customers to book tickets online more practically, quickly, and conveniently, anytime and anywhere. The integration of Natural Language Processing (NLP) technology in the form of a chatbot further enhances service efficiency and responsiveness. This feature provides real-time information on departure schedules, seat selection, and payment transactions while also supporting sentiment analysis and swift responses to customer feedback, ultimately improving service quality. The application, built using PHP, MySQL, and CodeIgniter with a Prototype development approach, adapts to changing market demands. Testing via GTmetrix on the https://desistravel.xyz/backend page demonstrated excellent performance with an 88% Performance score, 95% Structure score, and optimal Web Vitals metrics, indicating a fast, responsive, and stable platform. The final product is a user-friendly web-based ticket booking application supported by an intelligent chatbot, offering a seamless user experience, enhancing customer satisfaction, and streamlining the travel booking process efficiently.

This article discusses efforts to optimize the production process at the motorcycle carburetor company "Mantri Karbu" through the application of transformation methods. In the automotive industry, production efficiency is key to enhancing competitiveness and meeting the ever-growing market demand. This study identifies various challenges faced by Mantri Karbu, including long production times, resource waste, and inconsistent product quality. By implementing transformation methods, which include workflow analysis, waste reduction, and employee skill enhancement, the company can improve productivity and operational efficiency. The results of this implementation show a significant increase in production cycle time, a reduction in operational costs, and an improvement in customer satisfaction. This article aims to provide insights for other companies in similar industries to adopt effective strategies for optimizing their production processes.

This study uses a quantitative method to examine the empowerment of Micro, Small, and Medium Enterprises (MSMEs) in the context of economic development, focusing on their role in poverty reduction and improving welfare. MSMEs play an essential role in creating jobs, alleviating poverty, and strengthening the economy, particularly in developing countries such as Indonesia. The study aims to analyze how MSME empowerment can reduce existing social and economic inequalities, while also contributing positively to the social welfare of communities. The main focus of this research is on empowerment programs implemented by both the government and the private sector, as well as the challenges and opportunities for MSME players across various sectors. Using primary and secondary data from 15 relevant journals, this study finds that better access to financing and appropriate training can increase MSMEs’ competitiveness, improving the welfare of micro and small business owners. The findings are expected to provide valuable insights for policymakers in formulating more effective MSME empowerment strategies.

The optimization of distribution costs from the Koe Bluder factory to various branches is the problem in this study, which aims to minimize total delivery costs and maintain service quality and time efficiency. In the context of the food industry, especially the increasingly popular bluder cake, effective distribution management is crucial to meet customer demand without increasing operational costs. This study uses transportation methods to analyze and optimize the distribution process, which includes determining the initial allocation and identifying factors that affect transportation costs. The approaches used include the North West Corner (NWC) and Modified Distribution Method (MODI) methods to allocate and minimize shipping costs. The analysis results show that a total transportation cost of Rp 124.825,000 can be achieved using both methods. This research highlights the importance of efficient distribution planning in improving operational efficiency and customer satisfaction, with an emphasis on reducing costs without sacrificing service quality

Tiga Putra's workshop, which is located in Bojonegara Banten, still has meetings with the large number of requests for vehicle repairs from customers, making the workshop have to provide various kinds of spare parts. The purpose of making this journal is to find out the existing conditions in the three sons' workshop and we provide solutions on how to increase the supply of spare parts. The aim of increasing the inventory of motorbike spare parts is to ensure the availability of components needed for vehicle maintenance and repair, so as to increase operational efficiency and customer satisfaction. The methodology used is a qualitative case study, with data collection through in-depth interviews, documentation studies and field observations. The results of the research are that there are obstacles in increasing the supply of motorbike spare parts, namely limited resources, be it money, time or labor. And Tiga Putra's workshop also has a strategy to increase spare parts inventory which can help with real-time inventory and plan reorders more efficiently. And there is also a spare parts inventory table so you can find out which spare parts orders are sold out within one year and require delivery.

This study aims to analyze the marketing strategy of  Wardah, a leading cosmetic brand in Indonesia. The main focus of the research is to identify the effectiveness of Wardah’s marketing strategies in boosting sales and customer loyalty. The research employs a descriptive quantitative method by distributing questionnaires to respondents who are Wardah consumers. The collected data were analyzed using descriptive statistical techniques to describe the relationship between marketing strategies and consumer behavior. The findings reveal that digital-based marketing strategies, product quality, and Islamic brand image significantly influence customer satisfaction and loyalty. These findings are expected to serve as a reference for depeloping more effective marketing strategies.  

This study aims to analyze the effectiveness of marketing strategies and services at Sahid Raya Hotel Yogyakarta in improving customer satisfaction and competitiveness in the hospitality industry. The research employs a qualitative descriptive method, with data collected through observation, interviews, and documentation. The findings indicate that digital marketing, such as social media and promotions on online platforms, significantly contributed to a 20% increase in occupancy rates within one year. Additionally, high service quality, including responsive service and staff friendliness, directly impacts customer loyalty. The main challenges identified include maintaining service quality amidst rising occupancy and intense competition. The study concludes that a combination of digital marketing strategies and effective service management is key to the hotel's success. Recommendations include strengthening customer loyalty programs, staff training, and continuous innovation to meet the demands of a dynamic market.

This study aims to analyze consumer behavior regarding the use of Sunsilk shampoo, including usage experience, duration, reasons for product choice, and customer satisfaction levels. A survey was conducted involving 93 respondents, addressing their experiences and preferences for Sunsilk shampoo. Results revealed that the majority of respondents have used Sunsilk, with product quality and affordable pricing being the primary reasons for their choice. The study also highlights areas for improvement to enhance customer loyalty and satisfaction, offering valuable insights for market strategies.

In An Organization, Employee Performance Is An Important Factor That Will Affect The Success Of The Organization. The Success Of The Organization Can Be Determined By How Effective And Productive Employees Are In Achieving Maximum Results. Therefore, Employees Are Often Required To Have And Master Abilities And Skills Where This Aims To Produce Satisfactory Performance, In Addition, Employees Who Have High Motivation Tend To Be Disciplined So That From High Motivation And Discipline Employees Can Complete Tasks Well So That The Results Obtained Will Be Maximized. In Assessing Employee Performance, An Employee Performance Evaluation Is Needed Which Aims To Measure How Far Employees Maximize Their Abilities And How Much Contribution Has Been Made, Where Employees Who Have Maximum Performance Tend To Do More Productive Things, Express Innovative Thoughts, And Prioritize Increasing Customer Satisfaction, And Increasing Organizational Profits.

: This study aims to determine: (1) To determine and analyze the quality of service of the Diario Shop Banjarmasin Branch (2) To determine and analyze what things need to be developed and improved at the Diario Shop Banjarmasin Branch so that customer satisfaction increases.This research employs a qualitative survey approach, collecting primary data through interviews, observations, and documentation. However, the implementation of activities so far has been deemed not fully aligned with the expected objectives. Therefore, to ensure the smooth progress of the work, improvements need to be made. The quality of service carried out by Toko Diario Banjarmasin Branch, in order to increase customer satisfaction and increase sales turnover which is still not stable, but has progressed from  month to month. The results of this study indicate: (1) Diario Shop Banjarmasin Branch meets customer satisfaction with timeliness, accuracy of service quality, courtesy, friendliness, and comfort. Diario Stores have carried out service quality in accordance with good service criteria.  (2) We recommend that Toko Diario needs to develop more facilities and make several upgrades to its sales in order to improve service quality by providing clear and detailed product information to increase customer satisfaction.

This research aims to determine the analysis of service quality on customer satisfaction at the Tingkir Type A Terminal, Salatiga City. In this research, the objects taken were service users at the Tingkir Terminal. Data sources include primary and secondary data. The sample in this study was 100 service user respondents at Tingkir Terminal. Data collection was carried out using observation methods, literature studies, interviews, documentation and questionnaires. The data analysis technique is a multiple linear regression technique which is first tested through a questionnaire test (validity and reliability) and classical assumption tests (autocorrelation, heteroscedasticity, multicollinearity, normality). The results of the analysis using the statistical tools of the SPSS V.26 program obtained a multiple linear regression equation: Y = 2,637 + 0,170.X1 + 0,203.X2 + 0,180.X3 + 0,179.X4 + 0,171.X5 + μ. The results of the multiple linear regression equation show that the Tangible Variable (X1) has a tcount of 0.170 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. The Reability variable (X2) has a tcount of 0.203 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. The Responsive Variable (X3) has a tcount of 0.180 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. The variable Emphaty (X4) has a tcount of 0.179 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. The Assurance variable (X5) has a tcount of 0.171 and a ttable of 1.66105, so H0 is rejected and Ha is accepted. Based on the results of the study, conclusions can be drawn from multiple linear regression analysis and the distribution of respondents' answers regarding independent variables (Tangible, Reability, Responsive, Emphaty, Assurance) has an influence on the dependent variable (Customer Satisfaction).  

The analysis of the effectiveness of the passport service process at the Tanjungpinang Class I Immigration Office aims to assess the quality of service to passport applicants. This study identifies various factors that affect the effectiveness of the process, such as process speed, demand satisfaction, and the use of information technology. The method used in this study is a qualitative approach through data collection conducted through literature studies. From the results of the analysis, although the Tanjungpinang Class I Immigration Office has implemented an organized queuing system, there are still several things that hinder the passport making process such as the inadequate number of officers and limited facilities. In addition, the level of complaint satisfaction also varies because there are complaints complaining about long waiting times and lack of information about procedures, while on the other hand, they can access services through online registration and the ease of information technology in doing various things. This study recommends improving personnel services, training in improving customer service, and developing a more efficient information system to speed up the passport making process. Thus, the services of the Tanjungpinang Class I Immigration Office will be more effective according to public expectations.

This study focuses on the marketing strategy of the Murabahah bil Wakalah financing product at Bank Muamalat Indonesia KCU Denpasar, Badung Regency, Bali. Murabahah is a sales contract that states the acquisition price and the agreed profit margin, while wakalah is the delegation of purchasing goods on behalf of the first party. The study aims to examine the marketing strategy and customer interest in this financing product. The research method used is descriptive qualitative, with data collection techniques through interviews, observation, and triangulation, and data analysis techniques including data reduction, data presentation, and conclusion drawing. The results show that the marketing strategy includes several elements: product (iB Hijrah Multiguna Consumer Financing and iB Muamalat KPR), price (transparent and mutually agreed upon), place (strategic office location), promotion (social media, website, email marketing), people (professional staff), process (focused on customer satisfaction), and physical evidence (supportive physical elements). Customer interest is influenced by internal factors, trust, and a sense of security. The study's implications can serve as a reference for Bank Muamalat to increase the attractiveness of financing products to customers.

Customer satisfaction is a crucial indicator in assessing the quality of a company's products, services and overall experience. This research aims to identify the level of customer satisfaction and optimize the available data for effective use in sentiment analysis. In this study, we analyzed 4,353 customer reviews collected over the past year, with 3,481 reviews used as training data and 871 reviews as testing data. The analysis process was conducted using the Cross-Industry Standard Process for Data Mining (CRISP-DM) approach and leveraged the Logistic Regression algorithm to build a predictive model. Model evaluation using the confusion matrix yielded an accuracy of 94.60%, a precision of 94.26%, and a recall of 94.60%. The analysis was conducted using Jupyter Notebook and the Python programming language. The results indicate that sentiment analysis is effective in identifying and predicting customer satisfaction levels, which in turn can help a company’s products improve its service strategies. The optimization of previously underutilized data now provides deeper insights into customer perceptions and expectations, enabling the company to make more targeted decisions and enhance overall customer satisfaction.

The aim of this research is to determine the impact of the influence of price and quality of service on customer satisfaction (case study at Mixue Pasar Bersih branch, Jababeka). The research method used is quantitative using hypothesis testing to analyze the relationship between the variables studied. The population used as research objects are consumers who buy Mixue products at the Jababeka Clean Market. Data analysis was implemented in the form of a questionnaire using the SPSS application with the tests used being the Validity Test and Reliability Test. Total respondents were 113 people from 15 questions, considering the questionnaire answers which stated Strongly Agree 23%, Agree 46%, Normal 24%, Disagree 5%, Strongly Disagree 1%. The results of the research state that X1 has an effect on Y and is supported by variable X2 which also has an effect on Y.

The aim of this research is to determine the impact of the influence of price and quality of service on customer satisfaction (case study at Mixue Pasar Bersih branch, Jababeka). The research method used is quantitative using hypothesis testing to analyze the relationship between the variables studied. The population used as research objects are consumers who buy Mixue products at the Jababeka Clean Market. Data analysis was implemented in the form of a questionnaire using the SPSS application with the tests used being the Validity Test and Reliability Test. Total respondents were 113 people from 15 questions, considering the questionnaire answers which stated Strongly Agree 23%, Agree 46%, Normal 24%, Disagree 5%, Strongly Disagree 1%. The results of the research state that X1 has an effect on Y and is supported by variable X2 which also has an effect on Y.

Factors that can attract consumer interest in satisfying customers at fast food restaurants in Medan City include providing quality service. In addition to service quality, customer experience is also another factor that can attract consumer interest in buying. One thing that companies can do is to build a brand so that it will create brand equity. Based on the description above, the title of the study is, " The Effect of Service Quality and Customer Experience on Customer Satisfaction at Fast Food Restaurants in Medan City ". The purpose of this study is to determine the effect of service quality and customer experience on customer satisfaction at fast food restaurants in Medan City, both partially and simultaneously, and the formulation of the problem in this study is whether service quality and customer experience affect customer satisfaction at fast food restaurants in Medan City. The results of the study indicate that service quality has a significant effect on customer satisfaction , customer experience has a significant effect on customer satisfaction and simultaneously the variables of service quality and customer experience have a significant effect on customer satisfaction. The company should pay more attention to the quality of service that has been provided to users of delivery services so that the service is not just a slogan but is implemented seriously so that the company's image is maintained in the eyes of service users.

Customer satisfaction is a crucial indicator in assessing the quality of a company's products, services and overall experience. This research aims to identify the level of customer satisfaction and optimize the available data for effective use in sentiment analysis. In this study, we analyzed 4,353 customer reviews collected over the past year, with 3,481 reviews used as training data and 871 reviews as testing data. The analysis process was conducted using the Cross-Industry Standard Process for Data Mining (CRISP-DM) approach and leveraged the Logistic Regression algorithm to build a predictive model. Model evaluation using the confusion matrix yielded an accuracy of 94.60%, a precision of 94.26%, and a recall of 94.60%. The analysis was conducted using Jupyter Notebook and the Python programming language. The results indicate that sentiment analysis is effective in identifying and predicting customer satisfaction levels, which in turn can help a company’s products improve its service strategies. The optimization of previously underutilized data now provides deeper insights into customer perceptions and expectations, enabling the company to make more targeted decisions and enhance overall customer satisfaction.

This study aims to analyze the relationship between service quality and customer green satisfaction at Madani Hotel Medan. The service quality in question includes aspects such as reliability, responsiveness, assurance, empathy, and physical evidence, which are integrated with environmentally friendly practices implemented by the hotel. Green satisfaction refers to the level of customer satisfaction that is not only based on conventional services, but also on the hotel's commitment to environmental sustainability. The research method used is a quantitative approach by distributing questionnaires to 100 respondents who are guests of Madani Hotel Medan. Data were analyzed using a linear regression method to determine the effect of service quality on green satisfaction. The results of the study indicate that there is a positive and significant relationship between service quality and customer green satisfaction. This finding indicates that the implementation of high-quality and environmentally friendly services can increase overall customer satisfaction. This study provides implications for hotel management to continue to improve service quality by paying attention to sustainability aspects in order to meet the expectations of increasingly environmentally conscious customers.

This research seeks to investigate the post-usage continuation behavior of customers in the green finance sector, utilizing the Extended Social Help (SST) theory as its theoretical framework. The data utilized in this research consists of a questionnaire administered to respondents who are customers of Islamic banks owning to Generation Z. The research outcomes obtained through the application of the Partial Least Squares (PLS) technique indicate that Environmental Consciousness, when mediated by customer satisfaction, does have a negative influence on the continuity of green finance behavior. Similarly, the outcomes align with those of Green Bank Marketing Initiatives (GBMI), which, when mediated by customer satisfaction, also exhibit a negative influence on green finance continuity behavior. Conversely, the Conciliation of customer satisfaction in the object of psychological reactance and its influence on green finance continuity behavior yields a good influence.