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Competition in the laptop industry today is getting tougher. Each of these laptop manufacturers creates laptop products that have good quality, to be able to have a competitive advantage in the laptop industry. This study aims to explain the influence of brand image, price, and product quality in influencing purchasing decisions from ASUS brand laptops and which ones have the greatest influence on purchasing decisions on ASUS brand laptops. Brand image is a requirement of a strong brand. So if the manufacturer creates a brand image, that image will be difficult to erase from the memory of consumers. In creating a brand image, manufacturers must slowly and carefully so that the brand image they create can attract and make consumers always remember the brand.

This study aims to determine the effect of promotion and price on consumer purchasing decisions at Dexalove Collection Stores. To determine the number of samples in the study, researchers used the Slovin formula, where the Slovin formula was used when calculating data in the form of a survey with the population in this study taken from consumers who shopped at the Dexalove collection in April 2023 as many as 1,816 consumers. So, it can be concluded that the sample in this study was 95 respondents with a sampling technique using purposive sampling. The test methods in this study are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, correlation determination test, f test, and t test. The results obtained in this study showed that the f test results were sig 0.000 <0.05 and the t test results were sig (0.000 <0.05). that there is an influence of promotion and price on consumer purchasing decisions at the Dexalove Collection Store where this can be proven by the results of the data quality test, namely the value of r count is greater than r table. And the correlation value in this study shows that the relationship between the effect of promotion and price on consumer purchasing decisions at the Dexalove Collection Store concludes that the results of the degree of correlation coefficient are high.    

Kombucha tea is a traditional beverages product manufactured from fermented tea and sugar solutions. Using Acetobacter xylinum sa starter. Kombucha tea has a refreshing sour taste, but the distinctives aroma make kombucha tea less attractives to consumers. Red roses (Rosa damascene) are a source of anthocyanin pigments that have not been widely used.  In addition, to increase the economic value of roses.  Based on research that has been done, red roses contain antioxidants in the form of purplish red anthocyanins.  The purpose of this study was to determine the effect of the type of sugar and the concentration of rose extract on the characteristics of rose kombucha produced.  This study used Completely Randomized Design (CRD). The factors used were the concentration of rose tea (1g/250ml, 2g/250ml, 3g/250ml) and variations in the type of sugar (palm, sand, fine).  The best chemical and organoleptic analysis based on the highest antioxidant activity was the addition of palm sugar and the concentration of the addition of rose tea 1g/250ml with a total phenolic of 10.17mg GAE/L, total dissolved solids (TPT) 11.10%, acidity (pH) 3.86, antioxidant activity 48.28%, vitamin C 11.41%, 13.63% for total sugar, sour taste score 3.06, rose flavor 2.15 and 1.10 for overall preference the addition of palm sugar and the concentration of the addition of rose tea 1g/250ml. Kombucha made from rose extract can be an alternative functional food.

Jembrak In this era of globalization, service is the main key in building positive relationships between service providers and consumers. One of the critical aspects in providing services is attitude or Service Attitude, namely the attitude shown by individuals or organizations in providing services to the community. Service Attitude is not just about providing services, but also creating positive experiences and added value for the communities served. In this context, research and in-depth understanding of Service Attitude becomes very important. Ethics is a branch of philosophy that considers concepts such as morality, values, and human actions. This includes consideration of what is right and wrong, both in relationships between individuals and in social and professional contexts, improving Human Resources (HR) for employees at Kotta Hotel Semarang.

The more stringent developments in business life, the more difficult it is for any company to maintain customer satisfaction from its competitors. For this reason, service quality is needed to retain consumers, not only service quality, price and promotion are also the most important things in retaining consumers. This study aims to identify the effect of service quality, price, and promotions significantly on customer satisfaction at Muliamart. The sample used was 100 respondents. The method used uses quantitative methods. The sampling technique used in this study was purposive sampling technique, namely sampling with certain criteria. The analysis model used is multiple linear regression analysis processed using SPSS 2022. The results of this study indicate that Service Quality has a partial effect (3.636 > 1.988), Service Price has a partial effect (2.427 > 1.988), and Service Promotion has a partial effect of (3.422 > 1.988) t-count > t-table on Satisfaction. Meanwhile, service quality, price, and promotion have a simultaneous effect of (46,765 > 2,700) f-count > f-table on consumer satisfaction. the magnitude of the coefficient of determination (R Square) is 0.594 or equal to 59.4%. And the rest is influenced by other variables.      

Current technological developments can develop very rapidly and this causes changes in people's lifestyles. With the presence of the internet, not only marketing- based businesses but also developing online transportation services such as Grab, which provides online transportation services to consumers. This needs to be considered as a service provider to maintain the loyalty of service users. This study aims to determine the effect of e-service quality and e-trust on e-loyalty through customer satisfaction on users of grab transportation services. This research was conducted in the community in the district Kecamatan Pandaan who uses grab transportation services in 2023. The data collection technique used is a questionnaire which is distributed online via Google Form. The selection of the sample used in the study was 100 respondents using the purposive sampling method, which is a sampling technique in which the people selected as samples are in accordance with the purpose of conducting research on data management, this research was conducted using the path analysis method (Path Analysis). Based on the results of this study it can be seen that e-service quality has a positive and significant effect on satisfaction, e-trust has a positive and significant effect on satisfaction, e-service quality has a positive and significant effect on e- loyalty, there is no significant relationship between e-trust directly to e-loyalty, and satisfaction has a positive and significant effect on e-loyalty

Instant noodle Lemonilo are a newcomer to Indonesia. To be able to compete with other instant noodle brands, Lemonilo is doing digital marketing on a large scale to attract consumers. Starting from doing advertisements on television, to social media. In addition, Lemonilo carries the theme of healthy instant noodles which are safe for consumption by all people and uses quality ingredients (no MSG, food coloring and preservatives). Based on these observations, the authors conducted this research. Data was collected using a questionnaire given to on instant noodle  Lemonilo customers. The sample used in this study was 50 respondents using a systematic random sample method. The analytical tool used is descriptive (primary data) by using a questionnaire assisted by a Likert scale and given to respondents. The analytical tool used is SPSS software version 25. The results of this study prove that: 1) Digital Marketing has a partial positive and significant effect on Purchase Decisions with a Digital Marketing. 2) Product quality has a positive and significant partial effect on purchasing decisions. 3) Digital Marketing and Product Quality have a positive and significant simultaneous effect on Purchase Decisions.

Business people in Indonesia, especially in Mojokerto, have a high demand for the cafe industry. The number of cafes that have sprung up resulted in business owners trying to win the competition. Each cafe experiences different updates and improvements in cafe atmosphere, experiential marketing, and product quality. In addition, this level of competition encourages cafes to compete with each other to get the best, which can have an impact on consumer satisfaction. This study aims to determine and analyze the effect of cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentias. This research is a research with quantitative methods. The population in this study are consumers who make purchases at Cafe House Of Essentias. The sample of this research was 125 respondents using accidental sampling technique. The data collection technique uses a questionnaire by distributing Google Forms to consumers. The data analysis technique uses the SPSS 25 program. The results of this study indicate that the cafe atmosphere variable has a positive and significant influence on customer satisfaction, experiential marketing has a positive and significant effect on customer satisfaction, product quality has a positive and significant effect on customer satisfaction. And the consumer satisfaction variable is able to mediate the influence of the cafe atmosphere, experiential marketing, and product quality on customer satisfaction at Cafe House Of Essentials.  

Warunk AIUEO is a place to eat that provides menus are usually served by food stalls. This restaurant usually crowded with young people, provides main menus such as noodles, bread, and various kinds of rice. Warunk AIUEO established since 2014, is able to increase fast food noodles but still at affordable prices. Therefore, this study aims to see what factors motivate consumers to visit this place based on the profile characteristics of consumers. This study used questionnaire as a tool for data collection, respondents are limited who live in Bandung. The number of respondents in this study amounted to 40 respondents. The variables in the questionnaire are 14 manifest variables which are processed using factor analysis to reduce the number of variables to 3 factors which represent the 14 initial variables. These three factors are reliability, assurance, and serviceability. The results of the factor analysis are then used to input cluster analysis data, which aims to group respondents based on their characteristics when deciding to visit Warunk AIUEO. Cluster analysis shows that 3 clusters are formed which are labeled modern, functional, and simple.

Maskapai Lion Air is a private company engaged in aviation services that have been long enough in the territory of Indonesia. . Lion Air itself is famous for airlines that offer flights with low fares or Low Cost Carier (LCC) at prices that are somewhat cheaper than prices offered by other airlines considered an effort to discipline the public in traveling effectively and efficiently. Brand image is a very important thing that must be considered by companies as market participants, because through a good Brand Image will be able to cause emotional values in consumers. This study used quantitative methods using purposive sampling. The sample used in this study was 100 respondents. The results of the distribution of questionnaires to 100 respondents of Lion Air airline passengers at Bandar Uadar Internasional Yogyakarta and measured using Roscoe theory. Data collection of the number of samples using surveys and instruments in the form of questionnaires. Test T and coefficient of determination with Low Cost Carrier &; Brand Image as the independent variable and Purchase Decision as the bound variable processed using SPSS. The results showed that the value of t calculated t table with a value of 5.326 1.661 with a significance level of 0.05, so it can be concluded that Ho is accepted and Ha is rejected which means there is an influence of Loc Cost Carrier &; Brand Image on Purchasing Decisions simultaneously. based on the coefficient of determination R2, it can be concluded that the contribution of the magnitude of the influence of all variables (Low Cost Carrier &; Brand Image) on the dependent variable (Purchase Decision) is 53.3%, while the remaining 46.7% is influenced by other variables that are not studied. Based on the conclusions obtained in this study, there are several suggestions that can be given regarding Low Cost Carrier &; Brand Image on passenger decisions in purchasing Lion Air flight tickets at Yogyakarta International Airport, for companies it is expected to be able to maintain and improve the image of the company. By continuing to provide and improve quality in serving passenger needs. The company is also expected to understand the characteristics of its consumers about what is needed and wanted, thus the company will be easier in attracting consumers in making purchases both old consumers and to attract new consumers.

The purpose of this study was to see the effect of service quality, facilities and timeliness on customer satisfaction at PT. Global Jet Express (J&T) in Pandaan. This study used a quantitative research approach with data collection techniques by distributing questionnaires to 100 consumers. The data analysis method used is Multiple Linear Regression analysis by calculating the SPSS 23 software in which the data will be described, analyzed, and discussed in order to answer and prove the proposed hypothesis. Based on the research results, the Service Quality variable has a significant effect on Customer Satisfaction, the Facilities variable has a significant effect on Customer Satisfactioni and Timeliness has a significant effect on Customer Satisfaction at PT. Global Jet Express (J&T) in Pandaan. While simultaneously the Quality of Service, Facilities and Timeliness have a positive and significant effect on Customer Satisfaction.

In marketing communications there is a marketing mix, one of which is promotion. Content marketing is said to be a marketing strategy by creating or creating content that is solicitation with the aim of providing information to potential customers. With a good and appropriate content marketing strategy then create a positive and good image for a product or service brand in order to attract buying interest from target consumers. This study used the Disproportionate Stratified Random Sampling technique (stratified random disproportionate sampling), with the target of students of the Social and Political Faculty of Balitar Blitar Islamic University, a total population of 140 students and a sample of 136 students. Data collection techniques were field observations, literature studies and questionnaires. The results of the research from various tests that have been carried out on 140 respondents to answer the statements that have been submitted, in this study there is a conclusion that the relationship between Marketing Content (X) and Purchase Intention (Y) has a positive or significant effect.

In marketing communications there is a marketing mix, one of which is promotion. Content marketing is said to be a marketing strategy by creating or creating content that is solicitation with the aim of providing information to potential customers. With a good and appropriate content marketing strategy then create a positive and good image for a product or service brand in order to attract buying interest from target consumers. This study used the Disproportionate Stratified Random Sampling technique (stratified random disproportionate sampling), with the target of students of the Social and Political Faculty of Balitar Blitar Islamic University, a total population of 140 students and a sample of 136 students. Data collection techniques were field observations, literature studies and questionnaires. The results of the research from various tests that have been carried out on 140 respondents to answer the statements that have been submitted, in this study there is a conclusion that the relationship between Marketing Content (X) and Purchase Intention (Y) has a positive or significant effect.

Sate Manangkabau is a brand engaged in the culinary field in the city of Padang, West Sumatra. This brand was created in August 2018. In the current era of global competition, rapidly growing market increases, increasing technology, as well as the challenges of competition for each brand require each brand to innovate and be creative in developing appropriate promotional strategies. The purpose of this work is to present a 2d animated promotional advertisement for the Sate Manangkabau brand in order to maintain the existence of the brand that has been formed and as a unique and innovative promotional medium that can attract the attention of consumers. The design method for the 2D Animation Brand "Sate Manangkabau" in Padang City uses the define, design, development, and dissemenate method. The data analysis method uses the SWOT method, namely strength, weakness, opportunity, threats. The resulting design is a 2D Animation Brand "Sate Manangkabau" in Padang City. It also produces supporting media such as posters, Instagram ads, x banners, key chains, motion menus, stickers and sate frozen.

Consumption is an activity aimed at reducing or utilizing a product, whether it is a physical product or a service. Along with the times, the level of consumption is getting higher, especially among students. This increase in consumption activity is based on the attractiveness of an item, thus providing satisfaction to consumers. If consumption cannot be controlled, it will lead to consumptive behavior. Therefore the authors designed a minimalist campaign to reduce the amount of consumption and chose to optimize the use of goods to make them more effective and useful. This design uses the Research and Development (R&D) 4-D model with the stages: define, design, develop and disseminate. In the process of solving the problem the writer applies 5W+1H data analysis (what, where, when, who, why and how). The main media for this design is the Instagram feed as a medium for voicing a minimalist lifestyle campaign.

The rapid technological developments also have an impact on the financial industry in Indonesia. Financial service providers issue a variety of products to support their business activities and also to serve consumers who use their product services. One of the products they offer to consumers is Fintech. The Fintech innovations offered include Peer to Peer Lending (P2PL), crowdfunding, Payment Gateways, and risk and investment management. From these technological developments, new challenges arise for financial service supervisors and the government to monitor these practices in order to create an environment that is not detrimental between financial service providers and consumers. This study aims to explore the role of existing legal regulations in Indonesia in dealing with technological developments in the financial sector. The research was conducted by means of descriptive analysis and collecting review literature studies to compare and analyze consumer protection in the development of Fintech. The results of this study indicate the need for supervision by financial supervisory institutions in practice to oversee the activities carried out by financial service providers in offering their products to consumers, so that there are no violations that can harm consumers.

This study aims to analyze the corn agribusiness supply chain in Sigi Regency, precisely in Sidondo Village. The paradigm in this study is the constructivism paradigm. A qualitative descriptive approach is used in this study. This research requires 15 informants consisting of Farmers, Fertilizer Providers, Seed Providers, Collectors, Wholesalers, Small Traders, Consumers. The data collection process was carried out by direct field interviews with informants. The data analysis method used is the Nvivo 12 Plus software. The results of this study indicate that the sweet corn agribusiness supply chain in Sidondo Village is included in the Upstream Supply Chain, Internal Supply Chain, and Downstream Supply Chain routes. The results of this study indicate that the upstream supply chain is related to the activity of providing corn seeds and the provision of corn fertilizer to corn farmers, the internal supply chain is related to the corn production process from planting to post-harvest, and the downstream supply chain is related to the distribution of crops up to the end consumers. The effectiveness and efficiency of the sweet corn agribusiness supply chain in Sidondo Village has been running well and smoothly. There is already coordination, information sharing, communication, and flexibility in corn agribusiness in Sigi District, Sidondo Village.

This study aims to analyze and find out the marketing strategy in Binong Jati Knitting Tourism Village in selling knitting products. The problem in this study is that the marketing strategy implemented by Binong Jati Knitting Tourism Village for the sale of knitting products has not been maximized and has not had a positive impact on Binong Jati Knitting Tourism Village. Marketing strategy is a planned way and structure to attract consumers. The marketing strategy includes steps that will be taken to promote, distribute, and sell the product or service. The marketing strategy that can be applied to Binong Jati Knitting Tourism Village in selling knitting products from the analysis that has been done is to increase attractive promotions for knitting products in the Binong Jati Knitting Tourism Village Area. Secondary data sources are used in this research, which uses descriptive qualitative research methodology. The results of this study discuss the important role of marketing strategies that must be applied in Binong Jati Knitting Tourism Village to increase sales of knitting and the Binong Jati Knitting industry so that it can be recognized by more domestic or foreign tourists.

The development of the times and technology demands that many people be able to balance in the realm of work, such as UMKM. In its development, it is required to introduce and market its products more easily and modernly. This is what gave rise to the term "Digital Marketing", product marketing that utilizes the internet and other interactive technologies to connect dialogue between producers and consumers. The writer who does community service in Nglebak Village, Bareng District, Jombang Regency helps several UMKM in introducing what Digital Marketing is and how to get started. With the method of implementing UMKM socialization which invites a resource person in his field. Followed by assistance in creating brand identity and E-Commerce. It ends with the physical delivery of brand identity such as business cards, business stickers, etc to UMKM. It was concluded that UMKM in Nglebak Village, who previously did not know the importance of brand identity and Digital Marketing, can now understand the importance of a brand identity and Digital Marketing after following the stages of the community service implementation method carried out by the author.  

This study aims to analyze the interior design that attracts consumers in the suluh stall restaurant and also to describe the menu that is the best seller in this restaurant. The analysis method used is the descriptive method., by finding enough detailed information in several references. The restaurant itself not only sells the taste of a dish, but restoran also sells a comfortable atmosphere for consumers. Various innovations have sprung up because the culinary business competes to keep up with the development of the world. The café or restaurant that innovates by carrying out the concept of traditional and modern themes. This warung suluh restaurant presents a traditional nuance concept. The theory of this research is Interior design is the process of compiling and creating various interior elements so that they can become a related unit in order to achieve certain goals in the aspects of aesthetics, comfort and safety of the room (THABRONI). The result of this study is to explain the design of the warung suluh restaurant carrying the concept of old Jogja which has a variety of classic interiors.