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This study examines the impact of boycott actions on changes in company performance, including stock prices, trading volume, and sales, among Israel-affiliated companies listed on the Indonesia Stock Exchange (IDX) in 2023. Using an event study method with a 60-day observation window (H-30 to H+30), the research found a significant decrease in stock price, changes in trading activity, and varying effects on sales. The findings indicate that boycotts, as social movements, can influence market sentiment and investor decisions, especially under the backdrop of global political conflicts.

The study aims to analyze the influence of affiliate marketing sales techniques on product selling power at Toko Pedia. In today's digital era, this technique is increasingly relevant, especially with the increasing number of internet users who prefer to shop online. This study focuses on analyzing the effectiveness of affiliate marketing techniques in increasing product sales in encouraging increased product sales volume and identifying the determining factors that influence it. This study utilizes a qualitative survey method with data collection through questionnaires distributed to affiliates.The method applied is a qualitative survey with data collection through questionnaires addressed to affiliates and consumers at Toko Pedia. The findings of this study are expected to provide important insights for business practitioners in designing more effective marketing strategies and increasing competitiveness in the digital marketplace.

This study is intended to examine the marketing strategies implemented by horticultural farmers in Serang City by utilizing the Facebook platform, and to find out whether the number of posts and comments can affect sales volume. This study applies a quantitative approach with multiple regression analysis techniques. Data was collected by purposive sampling method through interviews, questionnaires and observations by horticultural farmers in the Facebook community “Petani Serang Banten”, with the number of samples used as many as 9 horticultural farmers. The results of this study show that there is an influence between the independent variables (number of posts and number of comments) on the dependent variable (the level of sales of horticultural commodities). In this study, horticultural farmers are advised to be able to utilize Facebook social media in marketing their agricultural products.

This study aims to analyze the internal and external conditions of Kedai Kubo Kopi in Bandar Lampung using the SWOT approach and identify priority factors in marketing strategies to increase sales volume. A qualitative approach was used through interviews with owners, employees, and customers to obtain relevant data. The results of the SWOT analysis show that Kedai Kubo has strengths in high-quality manual brew coffee products, affordable prices, strategic location, friendly service, and attractive interior design. Its weaknesses include limited product variety, low profit margins, limited space during peak hours, dependence on digital promotions, and inadequate staff. Opportunities that can be utilized are the increasing public interest in quality coffee, potential collaboration with influencers, the growth of the coffee market in Indonesia, and the use of social media. The threats faced are competition from large coffee shops and franchises, fluctuations in raw material prices, changes in coffee consumption trends, and reputation risks due to inappropriate promotions. These findings indicate that Kedai Kubo Kopi needs to maximize existing strengths and opportunities, as well as overcome weaknesses and mitigate threats to increase sales volume effectively.  

In today's digital era, the application of digital marketing is the main key in increasing the sales volume of various products, including ornamental corals. This research aims to find out how CV Rezky Bahari Makassar applies digital marketing to increase sales of ornamental corals. Through a qualitative approach of exploratory case study type, data collection through interviews, observation, and documentation. data analysis methods using descriptive qualitative. The results showed that CV. Rezky Bahari Makassar has implemented various digital marketing strategies, including social media marketing, such as WhatsApp, Facebook, Instagram, Website and Email Marketing, Integrated digital marketing strategies focus on attractive visual content, technological innovations such as 360-degree videos and direct interaction with customers to increase the visibility and accessibility of its products to consumers. The implementation of this strategy resulted in a significant increase in sales of ornamental corals. Despite facing challenges such as a decline in revenue due to the Covid-19 pandemic in 2020, the company managed to return to a positive growth path through digital marketing strategies, with sales revenue reaching its highest peak in 2023. This research provides insights into effective digital marketing practices in the ornamental coral industry and suggests that the integration of various digital channels can result in increased sales.

This research aims to analyze the effect of using e-commerce technology on increasing sales in companies that have adopted e-commerce platforms as their sales channels. The research approach used is descriptive research with quantitative analysis, which involves collecting data through direct observation and case studies on 5 companies in Indonesia that actively use e-commerce. The research results show that the application of e-commerce technology has a positive effect on increasing sales volume, operational efficiency and expanding market reach. E-commerce makes it easy for companies to access consumers from various locations, increasing shopping convenience and smooth transaction processes. However, the main challenge found was the issue of consumer trust in the security of online transactions and the protection of personal data. This research concludes that e-commerce technology has great potential to increase company sales, with companies needing to address security issues to improve

This study aims to analyze effective marketing strategies in increasing motorcycle sales amidst increasingly tight automotive industry competition. In this analysis, the main focus is given to identifying factors that influence consumer purchasing decisions, including price, product quality, promotion, and distribution. Data were collected through interviews with marketing managers at several leading motorcycle dealers and surveys of consumers who had just purchased a motorcycle. The results of the study indicate that a combination of marketing strategies that include attractive promotions, understanding local market needs, and improving the overall consumer experience play a significant role in increasing motorcycle sales volume. This study concludes that implementing the right marketing strategies, such as the use of social media, seasonal discounts, and improving after-sales service, can have a positive impact on motorcycle sales growth. It is recommended for companies to continue to innovate and adjust marketing strategies to evolving consumer trends and preferences.    

This research aims to investigate the effect of Korean Street Food marketing strategies on MSMEs in Pasar Cidu Makassar on increasing sales volume, with social media as an intervening variable. Quantitative methods were used in this research by collecting data through surveys of 50 MSME owners or managers at Pasar Cidu Makassar who actively use social media in their marketing strategies. The results of multiple regression analysis show that marketing strategy has a significant direct influence on social media (path coefficient = 0.541, p < 0.05) and sales volume (path coefficient = 0.646, p < 0.05). In addition, social media also has a significant influence on sales volume (path coefficient = 0.062, p < 0.05), acting as a mediator between marketing strategies and increasing sales volume. Path analysis shows that the total effect of marketing strategy on sales volume is 0.6795, which indicates the existence of significant direct and indirect effects. These findings emphasize the importance of integrating marketing strategies and social media in an effort to increase the sales volume of Korean Street Food MSMEs at Cidu Makassar Market.

This study aims to determine the effect of distribution costs on increasing sales volume in food and beverage sector manufacturing industry companies listed on the IDX in 2020-2022. This research uses quantitative methods, this research was carried out on Food and Beverage Sector Manufacturing Industry Companies Listed on the IDX, and data taken for three years starting from 2020-2022 and the calculation uses data per semester consisting of Distribution Costs and Sales Volume. Data collection is carried out by documentation method. The population in this study is all Financial Statements of Food Sector Manufacturing Companies and Minimums Listed on the IDX from 2020-2022 totaling 78 Financial Statements Where the sample processed is part of the total population in the Income Financial Statements per semester in the 2020-2022 period which amounts to 24 Income Financial Statements. The data analysis carried out was by descriptive statistics and simple linear regression analysis while for significant testing using the t test. The results showed that: Distribution costs have a significant effect on sales volume in Food and Beverage Sector Manufacturing Industry Companies Listed on the IDX.  

The purpose of this study was to determine the effect of service quality on sales volume at the Madina Sejahtera mini market in Dalan Lidang, Panyabungan District, Mandailing Natal Regency. The research ethod used is a quantitative method by describing data using purposive sampling. The sample of this study was 100 people using a quantitative approach with the help of SPSS version 21. Data analysis using the t test obtained the results of t count 14.053 and t table at a significance level of 5% of 1.664, so t count > t table. This shows that there is an effect of service quality on sales volume in Dalan Lidang, Panyabungan District, Mandailing Natal Regency.    

Company sompetition is increasing, one of which occurs in companies in the food and beverage manufacturing sector. Companies compete to provide the latest innovation in each oh their products to increase profits. The aim of this research is to find out how much influence operational costs and sales volume have on net profit partially or simultaneosly. The population in this study was 95 manufacturing companies in the food and beverage subsector fot the 2020-2023 period. The sample selection used a purposive sampling technique of 30 companies with 4 period for a total of 120 samples. The data used is secondary data obtained from financial reports of food and beverage subsector manufacturing companies. The method used in this research is quantitative statistical research with a causality approach which aims to determine the causal relationship between the independent variable and the dependent variable by conducting hypothesis testing using SPSS version 27. The result of the research show that operational cost have a partial effect on net profit, sales volume have a partial effect on net profit, operational costs and sales volume simultaneosly influence net profit.

This study aims to determine: 1) The development pattern of marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya as a premium and diesel oil agent in Waropen Regency during the period 2013-2021; 2) The level of significance of the variability of the marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya; 3) The average stability level related to the marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya. This type of research is comparative research. Data collection techniques are carried out using two approaches, namely through field research and library research. Data analysis techniques use quantitative analysis, namely development trend analysis, variability analysis, and relative variation analysis. The results of the study show that: 1) The development pattern of the marketing volume of diesel, premium and kerosene at PT. Masokan Multi Raya as a premium and diesel oil agent in Waropen Regency during the period 2013-2021 always increases; 2) There is a significant difference in the average sales volume of the three types of fuel oil products marketed by PT. Masokan Multi Raya as a premium and diesel oil agent (APMS) in Waropen Bawah District; and 3) Premium (VR = 0.0601) is a leading product of PT. Masokan Multi Raya in Waropen Bawah District with the most stable distribution of sales volume, while diesel (VR = 0.0864) has the most unstable sales volume and the lowest volume of kerosene.

One of the efforts made by the company to increase and optimize its sales volume is by implementing a marketing mix which has a combination of four variables or activities which are the core of the company system, which consists of: product, price structure, promotional activities, and distribution system. The aim of this research is to determine the influence of marketing mix variables in increasing sales volume. The type of research used in this research uses a quantitative approach. The population of this research is employees from the buyer. The sampling technique used purposive sampling with a sample of 11 respondents. The analysis technique in this research uses multiple linear regression with SPSS version 22. The results of this research show that the marketing mix as a whole has a simultaneous effect on increasing sales volume through f testing. This is proven by the calculated f value of 36.898 > f table 4.965, while the significant value of f is 0.000 < α = 0.05. From the results of the t test, product, price, promotion and place has a positive and significant effect on sales.

This research aims to find out the marketing mix strategy for ornamental fish to increase sales volume at PT Agung Aquatic Marine, Denpasar Bali. This research uses descriptive qualitative research and also uses SWOT analysis (Strength, Weakness, Opportunity, Threat). SWOT analysis is an analysis used to evaluate opportunities and threats in the external environment as well as the strengths and weaknesses of the company's internal environment. The results of this research show that an IFAS score of 2.87 indicates a strong internal position, an EFAS score of 2.59 shows that the company responds to existing opportunities in a good way and avoids threats in its industrial market. The Cartesian diagram shows the company's position in an aggressive state, which is very profitable for the company. The marketing strategy used by the company to increase sales is that the company maintains and utilizes quality and varied products so that market segmentation becomes wider or increases, maintains consumer trust by being consistent in the performance provided and actively communicating to create mutually beneficial agreements.

Grocery stores are a very important type of business in society, especially in urban areas. However, in increasingly fierce competition, grocery stores must always innovate in developing marketing strategies to increase purchasing power, retain old customers and attract new customers. This research aims to provide an understanding of effective marketing strategies both offline and online. The results of this research show that grocery stores in Benowo District, Surabaya implement diverse and targeted marketing strategies to increase the sales volume of their products in market share.

PT Indo Calli Plast experienced a decline in sales in 2015-2023. Therefore, the company is trying to increase product sales by implementing ISO 9001:22000 in 2023 so that it can compete to customer. This research aims to determine the conditions of ISO implementation at PT Indo Calli Plast and to determine the effect of implementing ISO 9001:22000 on local sales volume at PT Indo Calli Plast. This type of research uses qualitative descriptive research. Data collection techniques used questionnaires, observations and interviews at PT Indo Calli Plast. The data processing method in this research uses a semi-qualitative analysis method, namely a combination of qualitative and quantitative research. SPSS Data Processing, including: Validity and Reliability Test, Classic Assumption Test, Hypothesis Test. The results of this research: The implementation of ISO 9001:22000 has a positive and significant effect on the local sales volume of PT Indo Calli Plast. The results of the coefficient of determination test (R2) in the table above, obtained an R Square value of 0.844. This means that 84.4% of the Local Sales Volume at PT Indo Calli Plast is influenced by the ISO 9001:22000 Implementation variable, while the remaining 15.6% is influenced by other variables not explained in this research.

This research aims to determine the influence of marketing strategy on sales volume in CV.Rempah Sari in Padang City by using segmenting, targeting, and positioning strategies both partially and simultaneously. marketing is one of the most important functions in the company, where with the right marketing it can determine the sales volume and the position of the company (product) in the market. The data collection technique used in this study is by using questionnaires or questionnaires, namely data collection techniques carried out by providing a set of questions or statements to the leadership of CV.Rempah Sari kota padang. The purpose of this research is to find out how the influence of marketing strategies on the increase in the sales volume of sweet skins in cv.spice sari kota padang. The results of this research show that CV.Rempah Sari has a quality marketing strategy that can meet the needs of consumers.

Sales forecasting is a technique that companies use to predict future sales volumes based on previous sales data. This research aims to help UMKM  XYZ determine the optimal production amount to maximize profits, by using forecasting methods in planning mocaf flour production. The methods used include the Time Series model with Moving Average, Exponential Smoothing, and Trend Analysis, which are calculated using POM QM Windows software. The analysis results show that the Trend Analysis method is the most accurate for forecasting, with the smallest error value, namely MAD of 76.997, MSE of 8161.672, and MAPE of 6.02%. The smaller the error value, the more accurate the forecasting results. Therefore, the Trend Analysis method is recommended for forecasting mocaf flour sales in XYZ UMKM in 2024, with the production of 15,100 kg to avoid excess stock and dead stock in meeting consumer demand.    

This research was conducted to determine the online marketing model using Facebook Ads implemented by Rumah Curasi as a Professional Curator. Applied to MSMEs under the guidance of the Curation House as an effort to advance the promotions carried out. Online promotion is a promotional method carried out using internet media such as Facebook, Whatsapp, and the like. The research method used is a field research method with a descriptive qualitative approach. The data used is primary data and secondary data. Primary data comes from interviews and official documents, while secondary data comes from supporting data found in the field. The results of the research carried out are that Rumah Curasi implements an online marketing model using Facebook Ads. The use of the online marketing model with Facebook Ads has quite potential, because Facebook is still a social media that is loved by many Indonesian people. By utilizing advertising on Facebook Ads, it is hoped that it can increase the sales volume of Kediri MSME products. Keywords : Facebook Ads , MSMEs , and Sales Volume .    

Marketing mix ​​used achieve marketing goals. Using a qualitative research method, a descriptive approach. The findings show that the implementation of the marketing mix increases the sales volume at the Kita Family Building Store, namely in terms of products it still focuses on building equipment such as cement, sand, bricks, etc. Marketing it using media is very simple and according to the Islamic Economics Perspective, the implementation of the marketing mix for the Our Family Building Store seems to be in accordance with Islamic marketing. To a large extent, the concept of Islamic marketing is in accordance, namely in terms of products, always being honest and prioritizing product quality. In terms of price, set the price according to the quality of the product. then in terms of promotion, always emphasize ethics in business, don't cheat, don't sell products that are forbidden by religion, never force consumers to buy their product.