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Hamidah Hamidah; Mu’alimin Mu’alimin; Mukffan Mukffan

Jurnal Cakrawala Pendidikan dan Biologi 2025 Asosiasi Riset Ilmu Pendidikan Indonesia

The integration of Western psychology and Islamic perspectives has become an important issue in the development of contemporary science and education. The rapid advancement of modern psychology calls for a synthesis with the epistemological framework of Islam to be more contextual in addressing academic and practical needs, particularly in the fields of education, counseling, and character development. This article aims to answer the research question: How is the trend of integration between Western psychology and Islamic perspectives in the current literature, and what are the implications for Islamic education theory and practice? This study uses a literature review method with a qualitative approach. Articles were collected via Google Scholar and the Publish or Perish application using the keywords "integration of psychology" AND "Islamic education." From the initial 40 articles, the screening process resulted in 5 (five) articles that met the publication year criteria (2021–2025), topic relevance, and open access. The review results show three main themes: (1) epistemological integration emphasizing the Islamization of knowledge; (2) the application of Islamic psychology in education, counseling, and curriculum; and (3) conceptual and practical challenges in connecting Western psychology with the Islamic paradigm. This literature synthesis highlights the importance of an integrative framework to strengthen the relevance of Islamic psychology in both academic and social domains. Future studies need to expand empirical methodologies and deepen the development of cross-disciplinary applicative models.

Salsabilah Syifa Siregar; Hairani Siregar

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

This study aims to examine the impact of K-Pop celebrity worship on the psychological well-being of female adolescents in the Engene Medan Community. This quantitative research involved 60 respondents who are members of the community. Data were collected using a questionnaire and analyzed with SPSS 30 through validity and reliability tests, simple linear regression, t-test, F-test, and coefficient of determination (R²). The findings indicate that celebrity worship has a positive and significant effect on psychological well-being. The t-test produced a t-value (4.114) greater than the t-table (2.001) with a significance level of 0.001 < 0.05, while the F-test showed an F-value (16.921) exceeding the F-table (4.01) with the same significance level. The coefficient of determination (R²) of 0.226 shows that celebrity worship accounts for 22.6% of the variance in psychological well-being, while the remaining 77.4% is influenced by other factors not addressed in this study. This research concludes that involvement in celebrity worship activities, particularly at the entertainment-social level, can enhance positive feelings about oneself and improve overall psychological well-being. These findings reinforce the understanding that idolizing celebrities, as long as it remains within reasonable limits, can have a constructive impact on female adolescents.

Rizka Yuliza Sabrina, Rizka Yuliza Sabrina

JURNAL KEPERAWATAN SISTHANA 2025 SEKOLAH TINGGI ILMU KESEHATAN KESDAM IV DIPONEGORO

Dysmenorrhea atau dismenore didefinisikan sebagai menstruasi yang menyakitkan serta keluhan ginekologi paling umum terjadi pada wanita usia muda yaitu usia remaja. Keluhan yang dirasakan yaitu nyeri atau kram di perut bagian bawah yang muncul sebelum atau saat menstruasi. Dismenore berpengaruh terhadap gangguan psikologis seperti depresi, kecemasan dan somatisati yang dapat menghambat perkembangan pada remaja. Tujuan penelitian ini untuk mengetahui pengaruh kejadian dysmenorrhea terhadap perkembangan remaja putri. Jenis penelitian ini survei analitik observasional melalui pendekatan cross seictional stuidy. Populasi adalah seluruh siswi sebanyak 42 orang serta teknik pengambilan sampel total sampling. Instrumen pengumpulan data menggunakan lembar kuesioner. Analisis data yaitu analisa univariat dan bivariat dengan menggunakan uji chi-square. Hasil penelitian terdapat pengaruh kejadian dysmenorrhea terhadap perkembangan sosial remaja putri dengan nilai p = 0,032, terdapat pengaruh kejadian dysmenorrhea terhadap perkembangan emosional remaja putri dengan nilai p = 0,014, terdapat pengaruh kejadian dysmenorrhea terhadap perkembangan kognitif remaja putri dengan nilai p = 0,047, terdapat pengaruh kejadian dysmenorrhea terhadap perkembangan moral remaja putri dengan nilai p = 0,029. Kesimpulan penelitian ini yaitu ada pengaruh kejadian dysmenorrhea terhadap perkembangan remaja putri.

Jeni Fadhila; Zulian Fikry

Jurnal Riset Rumpun Ilmu Kesehatan 2025 Pusat riset dan Inovasi Nasional

Competition in the job market has been increasing every year, demanding high-quality human resources who are capable of adapting to rapid changes in the era of Industry 5.0. However, recent findings indicate that many graduates, particularly those from the class of 2024, still lack sufficient work readiness, contributing to a relatively low work readiness rate in Indonesia. Work readiness is a crucial attribute that determines the extent to which graduates can transition smoothly from academic settings into professional environments. One of the psychological constructs believed to influence this readiness is the Adversity Quotient (AQ), which reflects an individual’s ability to withstand, adapt, and grow in the face of challenges and difficulties. The purpose of this research is to analyze the relationship between adversity quotient and work readiness among 174 final-year students of the Psychology Faculty at Universitas Negeri Padang. This study employed a quantitative research design with a purposive sampling technique. The Work Readiness variable was measured using a scale developed by the researcher based on Caballero et al. (2011), while the Adversity Quotient was measured using the adapted Adversity Response Profile scale from Stoltz (2000). Based on the results of product moment correlation analysis, findings show that the adversity quotient has a strong and positive correlation (r = 0.691) with work readiness. These results highlight the importance of strengthening resilience and adversity management skills to ensure that students are better prepared to enter the workforce with confidence and competence.

Ahmad Agus Tri Mulyono; Miftahul Munir; Diana Ambarwati

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study examines effects of resilience, social support, and psychological well-being on employee performance at CV Duta Jaya Tehnic. Resilience refers to an individual’s capacity to handle work pressure and challenges. Social support includes assistance from coworkers and family. Psychological well-being denotes a healthy mental state. The study proposed significant partial and joint effects for the three predictors. A quantitative survey design was used. Questionnaires were distributed to 38 employees. Multiple linear regression evaluated partial and joint relationships between predictors and performance. Results show a significant positive effect of resilience on performance (p = 0.001 < 0.05). Social support (p = 0.573) and psychological well-being (p = 0.700) show no significant partial effects. Jointly, the three predictors explain performance significantly (p < 0.001). The findings highlight a central role for personal resilience in improving performance at CV Duta Jaya Tehnic, while social support and psychological well-being show no standalone effect within this sample. Overall, the regression model with the three predictors provides meaningful explanatory power for employee performance in this company. Managerial implications follow from the evidence. Prioritize initiatives to build resilience, including brief coping-skill sessions, energy management, and recovery practices. Maintain support systems and well-being programs, yet direct resources first toward resilience building.  

Rangga Muzakir Azwan; Salamiah Sari Dewi

Jurnal Riset Rumpun Ilmu Kesehatan 2025 Pusat riset dan Inovasi Nasional

This study aims to determine the relationship between emotional intelligence and academic procrastination in completing final assignments among Psychology students at Medan Area University. Academic procrastination is a procrastination behavior often carried out by students when facing important tasks, including their thesis, which can impact graduation delays and decrease learning motivation. Psychological factors, such as emotional intelligence, are thought to influence this procrastination tendency. Emotional intelligence encompasses an individual's ability to recognize, understand, manage, and express emotions healthily, as well as establish positive interpersonal relationships. Students with high emotional intelligence tend to be better able to cope with pressure, manage academic stress, and maintain focus on their academic goals. This study used a quantitative approach with a correlational method to examine the relationship between the two variables. The subjects in this study were 80 final-year students who were in the process of preparing their final assignments. The sampling technique used was purposive sampling, with the criteria being active students who were writing their thesis. The instruments used consisted of an emotional intelligence scale and an academic procrastination scale compiled based on relevant theoretical indicators. Data analysis was performed using the Pearson correlation test. The analysis results show a significant negative relationship between emotional intelligence and academic procrastination. This means that the higher a student's emotional intelligence, the lower their level of academic procrastination. This finding suggests that emotional intelligence plays a crucial role in supporting students in completing their final assignments on time. Therefore, developing emotional intelligence through psychological training or guidance could be a strategy to reduce procrastination among students.

A. Sri Ulfi Nofriati; A. Artifasari

Jurnal Pengabdian Sosial 2025 Lembaga Pengembangan Kinerja Dosen

Psychological fatigue is a common condition experienced by nursing students due to heavy academic workload, clinical practice demands, and emotional pressure during the learning process. This condition may negatively affect concentration, learning motivation, and overall mental health. One non-pharmacological intervention strategy proven effective in reducing stress and psychological fatigue is Progressive Muscle Relaxation (PMR) based on Jacobson’s technique. In this community service program, PMR was combined with instrumental music to provide a more optimal relaxation effect and to be easily applied by students independently. The purpose of this activity was to provide education, training, and hands-on experience for students in practicing Self-Guided PMR combined with instrumental music as a preventive and promotive effort for mental health. The program was carried out on Thursday, August 14, 2025, involving 15 nursing students as participants. The stages of implementation included delivering material on PMR concepts and mental health, demonstrating Jacobson’s technique, independent practice of PMR with instrumental music, and a reflection session to explore participants’ experiences. The evaluation results indicated that most students reported feeling calmer, more relaxed, experiencing reduced muscle tension, and decreased symptoms of psychological fatigue after the intervention. In addition, students stated that this technique was easy to practice independently, making it a potential simple strategy to maintain mental health throughout their nursing studies. In conclusion, the implementation of Self-Guided PMR based on Jacobson’s technique combined with instrumental music was effective in reducing psychological fatigue among nursing students and in increasing awareness of the importance of independent relaxation practice as part of maintaining mental and physical balance.

Anisa Resa Savitri

Jurnal Riset Ilmu Farmasi dan Kesehatan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Operationally, subjective well-being can be understood as an individual's assessment of their life experiences, involving affective components in the form of positive and negative emotions, as well as cognitive components. Individuals with subjective well-being experience more positive emotions and fewer negative emotions, and feel satisfied with their lives. One factor that influences subjective well-being is academic resilience. The purpose of this study was to determine the contribution of academic resilience to subjective well-being in final year psychology students at Padang State University. The research subjects were 174 final year psychology students at Padang State University who were taking thesis courses. The research design used was quantitative. Data collection used a non-probability sampling technique. Data were analyzed using simple regression analysis techniques. The analysis results obtained a sig. value of 0.000 (sig <0.05) with an r-square value of 0.550. From the results obtained, it was concluded that there was a contribution of academic resilience to subjective well-being in final year psychology students at Padang State University. The findings of this study strengthen the view that academic resilience is an important aspect in facing complex academic challenges, especially for final year students. Students with high levels of academic resilience tend to be better able to manage stress, maintain motivation, and remain focused on their academic goals despite facing various obstacles such as research difficulties, time pressure, and social demands. This ability directly contributes to increased life satisfaction and the dominance of positive emotions, which ultimately improves students' subjective well-being. Furthermore, the results of this study provide practical implications for universities to consider and develop programs that can improve students' academic resilience. For example, this could include providing counseling services, stress management skills training, and strengthening social support from supervisors and peers.

Edward Benedictus Roring; Indira Jazmine; Selma Dwi Anaya Pebriyanti; Eleonora Gracia Puspa Setiawan; FX Adji Samekto

Pemuliaan Keadilan 2025 Asosiasi Penelitian dan Pengajar Ilmu Hukum Indonesia

Revision of the Law on Sexual Violence (UU TPKS) has become a strategic urgency in efforts to eliminate gender bias inherent in the current legal construction, especially related to the subjectivity of men as perpetrators and the objectivity of women as victims. The current TPKS Law, although it has provided an important legal basis for the protection of victims of sexual violence, still contains a gender paradigm that limits the understanding that perpetrators of sexual violence are only men and victims are only women, thus ignoring the complexity of social reality and the diversity of victims and perpetrators23. This approach not only reinforces patriarchal stereotypes, but also hinders fair and inclusive law enforcement. Therefore, the revision of the TPKS Law must be directed at eliminating rigid gender constructions, adopting a more neutral and inclusive perspective, and strengthening responsive legal protection for all victims without exception. This revision must also emphasize the role of the state in fulfilling victims' rights and integrating independent monitoring mechanisms to ensure effective and equitable implementation. Thus, the revision of the TPKS Law is not merely a normative update, but rather a transformation of the legal paradigm that prioritizes gender equality, respect for human rights, and substantive justice for the entire community

Lailatus Sa’aah; Viona Ananda

Jurnal Ekonomi dan Keuangan Islam 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to determine the influence of psychological factors—specifically motivation, trust, and attitude—on the repurchase decisions of beauty products among students of the Faculty of Economics at KH. A. Wahab Hasbullah University (UNWAHA), Jombang. The research focuses on Oriflame beauty products purchased through the Shopee e-commerce platform, as these products are widely used by students for personal care and beauty needs. The research employs a quantitative associative method, which is used to identify and explain the correlation between independent variables (motivation, trust, and attitude) and the dependent variable (repurchase decision). The population in this study consists of students from the Faculty of Economics at UNWAHA who have previously purchased Oriflame products. Data were collected through questionnaires and analyzed using SPSS 26 software. The analysis includes validity tests, reliability tests, classical assumption tests, and hypothesis testing through partial (t-test) and simultaneous (F-test) analyses. The results of the F-test indicate that motivation, trust, and attitude simultaneously have a positive and significant effect on students' repurchase decisions. This suggests that psychological factors play an important role in influencing consumer behavior, particularly in the context of online beauty product purchases. The findings of this research contribute to the understanding of consumer behavior among young adults in the digital marketplace and provide valuable insights for marketers and beauty product companies to develop targeted strategies that strengthen consumer motivation, build trust, and foster positive attitudes toward products. These elements are crucial in enhancing customer loyalty and increasing repurchase rates in competitive e-commerce environments.

Alif Yahya; Lydia Megawati; Ahmad Habib Akramullah

Filosofi : Publikasi Ilmu Komunikasi, Desain, Seni Budaya 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Cultural diversity demands communication skills that extend beyond verbal communication and encompass an understanding of cross-cultural values, emotions, and identities. This article examines cultural communication in a pluralistic society through a psychological approach, focusing on perception, stereotypes, empathy, and cognitive openness. Cultural perception shapes how individuals interpret social reality, but often results in stereotypes that simplify the characteristics of a group, which can hinder healthy communication. On the other hand, empathy—both affective and cognitive—plays a crucial role in building emotional understanding and perspectives toward people from different cultural backgrounds. Cognitive openness strengthens the ability to accept differences, avoid quick judgments, and increase awareness of social complexity. This combination of empathy and openness is the primary foundation for building effective and inclusive intercultural communication competencies. This article emphasizes that these competencies can be developed through education, cross-cultural experiences, and psychosocial training. In the era of globalization and digitalization, cross-cultural understanding is crucial for creating a harmonious environment in educational settings, organizations, and communities. Therefore, building empathetic, open, and stereotype-free communication is key to successful interactions in a multicultural society.  

Anisa Karina Ardiani; Yudinda Ababiel Salsabila; Puspita Amalia Rani

GARUDA : Jurnal Pendidikan Kewarganegaraan dan Filsafat 2025 International Forum of Researchers and Lecturers

This research analyzes the role of the state and education in shaping people's democratic mentality through psychological and social approaches. The research method used is descriptive qualitative, with data collection through interviews, observations, and literature studies of teachers, students, community leaders, and education bureaucrats. The results show that the state contributes through civic education policies, curriculum implementation, and character programs such as the Pancasila Student Profile. Educational institutions function as a vehicle for the formation of democratic attitudes through participatory and dialogic learning. Psychosocial factors such as parenting, social media and culture also influence the internalization of democratic values. The formation of a democratic mentality requires synergy between the state, education and society to create active, critical and inclusive citizens.

Slama Slama; Ahmad Ilzamul Hikam

Publikasi Para ahli Bahasa dan Sastra Inggris 2025 Asosiasi Periset Bahasa Sastra Indonesia

This study discusses the character of Acha in the novel Mariposa by Luluk HF using Sigmund Freud's psychoanalytic approach. Acha is described as a teenager who is persistent in pursuing love, but has a complex inner conflict. This study was conducted because psychological issues, especially in teenagers, are very relevant in modern life. The method used is a qualitative-descriptive approach with Freud's structural analysis of personality, namely id, ego, and superego. In this study, Acha shows the dominance of the id when expressing love impulsively, the ego when adjusting to the bitter reality, and the superego when choosing honesty even though it is painful. The presence of supporting characters also strengthens Acha's psychological dynamics in the story. The results of the study show that Acha's internal conflict is a reflection of the struggle between desire, reality, and morality, and describes the process of maturing teenage characters. This study is expected to provide a deeper understanding of psychological dynamics in literary works and their relevance to the lives of teenagers today.

Nazwa Aulia Khairunnisa; Farsya Nafilah Haryanto; Najwa Tazkiyatu Nufus; Ati Kusmawati

WISSEN : Jurnal Ilmu Sosial dan Humaniora 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Sexual violence  against women  is a serious issue the  leaves deep traumatic impacts and significantly affects the mental health of the victims. This research aims to investigate the psychological impact experienced by women who are victims of sexual violence. The main focus of research includes post-traumatic stress disorder (PTSD), anxiety, depression, sense of  meaning,  and decreased self-esteem. The methodology of this research applies a qualitative approach by conducting a literature review of various journals, reports, and related articles. The research results show that sexual violence not only causes physical suffering but also significantly impacts the emotional and mental stability of the victims over a long period. Therefore, social  support, counselling service, and psychological assistance are essential elements in the healing process. This study is expected to enhance public understanding of the impact of sexual violence and encourage the formulation of more effective policies in handling and preventing similar cases.

Mellisa Zahra Nuraini; Nurifa Aulia Anggraeni; Rasifa Mar Atuzzulfa; Ruth Natalia Susanti

Jurnal Publikasi Ilmu Psikologi. 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

This study aims to explore the effectiveness of optimal hydration on brain activity and mental health in students and workers through a biopsychological approach. Five participants (three students and two workers) participated in a hydration intervention by drinking at least 8 glasses of water per day for seven days. The design used was a one-group pretest-posttest, with measurements using the PANAS (Positive Affect Negative Affect Schedule) scale and daily reflection. The results showed an increase in positive emotion scores and a decrease in negative emotion scores after the intervention was carried out in both groups. Participants' daily reflections supported these findings, although some experienced discomfort such as bloating or nausea. Biopsychologically, adequate hydration can contribute to cognitive function, emotional control, and daily productivity. This study confirms that regular drinking habits are a simple but effective strategy in improving mental health and brain function in both students and workers.

Asrianto Asrianto; Anwar Ramli; Anwar Rauf; Romansyah Sahabuddin; Masnawaty Sangkala +1 more

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Women entrepreneurship in Micro, Small, and Medium Enterprises (MSMEs) plays a vital role in the local economy. However, women entrepreneurs often face complex emotional and psychological challenges due to their dual roles as housewives and entrepreneurs. Market uncertainty, social pressure, and lack of support from their environment further burden their workload. This study aims to explore the subjective experiences of women micro MSMEs, particularly in dealing with the psychological pressures of carrying out these roles. The research method used is a qualitative phenomenological approach with seven informants from the culinary, handicraft, and online trading sectors. Data were collected through semi-structured interviews and non-participant observation, then analyzed using a thematic approach based on the Miles & Huberman model. The results of the study revealed four main themes: (1) the pressure of dual roles that often trigger stress and emotional exhaustion (burnout), (2) chronic anxiety related to fear of business failure and income instability, (3) spirituality and religious activities as meaning-based coping mechanisms, and (4) the importance of social support from partners, family, and community as a balance of emotional conditions. These findings confirm that the success and sustainability of women's businesses depend not only on economic capital or technical skills, but are also significantly influenced by mental health and the strength of social networks. Therefore, empowerment programs for women's MSMEs need to be designed holistically, encompassing psychosocial aspects, coping strategy training, and strengthening supportive and inclusive social networks.

Haidar Aufan Maulana; Sulistyanta Sulistyanta

Jurnal Riset Ilmu Hukum, Sosial dan Politik 2025 Asosiasi Peneliti dan Pengajar Ilmu Hukum Indonesia

Integrated assessment is a multidisciplinary approach used in the judicial system to evaluate the psychological, social and medical conditions of legal subjects, particularly in cases involving children, victims of violence, persons with mental disabilities or defendants with psychological disorders. This study aims to examine the evidentiary strength of integrated assessment from juridical and psychological perspectives using a normative juridical approach. The findings reveal that although integrated assessments are recognized in legal practice, their status as admissible evidence is not yet explicitly regulated in criminal procedural law. From a psychological perspective, such assessments possess high scientific value and can provide an objective overview of the subject’s condition. However, limited understanding among legal practitioners regarding the interpretation of assessment results remains a major challenge. Therefore, regulatory harmonization and cross-sectoral capacity building are needed to optimize the function of integrated assessments in court proceedings.

Raihan Saputra; Ririn Ida Royani; Selly Dwining Maulidina; Rivandy Ilham Akbar; Arfian Arfian

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

College students face various academic, social, and adult transition pressures that can affect their psychological condition. Emotional regulation is a crucial skill to balance affective responses to stress. This service aims to improve the ability of student participants to regulate emotions to improve their psychological well-being. This activity began with observation to select participants who fit our research criteria, continued with the preparation of an easy-to-understand training module, and ended with socialization and training for student participants. The training was held on June 4, 2025 at the Bhayangkara University Campus, Jakarta Raya Room 403, Bekasi, West Java. The training evaluation showed an increase in participants' understanding in regulating their psychological well-being emotions. The positive impact of this program is that emotional regulation training helps create a more stable and healthy mental condition, which has a direct impact on improving the quality of life and learning achievement of students.

Fitriani Fitriani; Arfian Arfian

Jurnal Manajemen Bisnis Digital Terkini 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Entrepreneurs in the digital era face constant challenges that require adaptation and innovation. Although economic and managerial factors are often the focus, the role of psychological dimensions such as resilience and creativity in entrepreneurial success has not been widely reviewed in depth. This study aims to examine relevant theories and findings on psychological resilience and creativity in the context of entrepreneurship, and to build a conceptual framework to support entrepreneurial innovation. Using a qualitative literature study method, this study systematically searches, analyzes, and synthesizes scientific literature from various databases. The results of the synthesis indicate that psychological resilience is crucial for entrepreneurs to recover from failure and adapt to change. Characteristics such as optimism and emotional regulation are the pillars of mental resilience. Meanwhile, creativity is an innovation engine that facilitates the identification of new opportunities and the development of unique solutions. A synergistic relationship between resilience and creativity is also found: resilience provides a psychological buffer for taking creative risks, and the creative process can strengthen self-resilience. The theoretical implication is the need for a more holistic entrepreneurship model. In practice, this study recommends educational institutions, especially the Faculty of Psychology, to integrate the development of resilience and creativity into the entrepreneurship curriculum.

Sawalia, Sindi; Rosa, Nadia; Salsabila, Angelica

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

Perilaku konsumen dalam pembelian ayam broiler dipengaruhi oleh berbagai faktor yang saling berkaitan. Penelitian ini bertujuan untuk menganalisis pengaruh perilaku konsumen dalam pembelian ayam broiler serta mengidentifikasi faktor utama yang menentukan keputusan pembelian. Metode yang digunakan dalam penelitian ini adalah Systematic Literature Review (SLR) dengan pendekatan PRISMA, yang melibatkan analisis terhadap 15 jurnal nasional maupun internasional yang dipublikasikan dalam rentang waktu 2020-2025. Setelah melalui proses seleksi, sebanyak 13 jurnal dinyatakan relevan dan digunakan dalam analisis lebih lanjut. Hasil penelitian menunjukan bahwa faktor pribadi memiliki pengaruh terbesar terhadap keputusan pembelian ayam broiler, dengan tingkat keterlibatan mencapai 100%. Faktor ini mencangkup aspek harga, kualitas produk, tampilan, kemasan, dan kebersihan. Selain itu, faktor budaya sebesar 15%, sosial, dan psikologis masing-masing memiliki pengaruh sebesar 23%. Temuan ini menunjukan bahwa pemahaman mendalam mengenai perilaku konsumen menjadi aspek krusial bagi pelaku usaha dalam menyusun strategi pemasaran yang lebih efektif. Dengan memahami faktor-faktor utama yang mempengaruhi keputusan pembelian, produsen dan pedagang ayam broiler dapat menyesuaikan produk, harga, serta strategi promosi agar lebih sesuai dengan kebutuhan dan preferensi konsumen.