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Toni Abasri Padang; Maringan Sinambela; Yulia K.S. Sitepu; Robert Juni Tua Sitio; Ade Putera Arif Panjaitan

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This research aims to determine the Village Government's strategy in developing the Cemara Indah Beach tourist attraction, Gosong Telaga Village, North Singkil District, Aceh Singkil Regency. The type of research used is qualitative research. The sample in this research was the Cemara Indah Gosong Telaga Beach tourist attraction. The results of the research show that the Village Government's strategy in developing Cemara Indah Beach, Gosong Telaga Village, North Singkil District, Aceh Singkil Regency is more focused on creating promotional media such as creating social media such as Facebook, Instagram, WEBSite, Tiktok and Banners. This method is one of the promotional methods used. can attract the attention of visitors to visit Cemara Indah Gosong Telaga Beach. Of the various aspects that provide opinions specifically for the Gosong Telaga Village Government in the development of the Cemara Indah Beach tourist attraction, there are several inhibiting factors that researchers found from statements and those felt by the Gosong Telaga Village Government, including promotions, facilities, tickets that are too expensive for visitors, There are other tours that are still free    

Sugiyanto Sugiyanto; Agustin Tri Hastuti; Inggris Yossi Pranatika; iti Amri Alimatul Muflikhah; Mohammad Syafrizal Affandi

Jurnal MIMBAR ADMINISTRASI 2025 Universitas 17 Agustus 1945

This study aims to analyse the quality of public services in Kelurahan Blabak using the SERVQUAL dimensions, so as to provide a comprehensive picture of the level of community satisfaction and provide input for improving service quality in the future. This research uses descriptive qualitative method to analyse the quality of public services in Blabak Village, Kediri City, based on the five dimensions of SERVQUAL. Data were collected through interviews, observations, and documentation, then analysed using interactive analysis with triangulation for data validity. The results showed that public services in Blabak Village, Kediri City, showed a fairly good quality based on the five dimensions of SERVQUAL. In terms of tangibles, facilities such as computers, printers, and internet networks are well available. However, limited space and seating are still an obstacle in providing comfort for the community. In reliability, administrative services, especially the processing of population documents, run quite reliably, especially with the presence of the SAKTI application which facilitates online processing and reduces queues. The responsiveness dimension is reflected in the readiness of officers to serve and respond to the needs of the community, although sometimes it is still constrained by technical problems such as internet networks. In the assurance dimension, people feel safe because the officers show a friendly and professional attitude, in accordance with the motto ‘Salam, Sapa, Senyum,’ which creates a warm and pleasant service atmosphere. Meanwhile, empathy can be seen from the officers' concern for the community, despite the limited number of personnel and diverse educational backgrounds, they still try to serve optimally. Thus, despite the challenges, public services in Blabak Village have run quite optimally. However, improvements are needed in terms of infrastructure and the number of officers so that services can be more comfortable, fast, and efficient.

Hutri Rizki Amelia; Yulia Novita

SOSIAL: Jurnal Ilmiah Pendidikan IPS 2025 Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Kebun strawberry Dzjikho Alahan Panjang merupakan salah satu kawasan  agrowisata yang semakin populer di Sumatera Barat. Keindahan alam pegunungan, suasana sejuk, dan pengalaman unik memetik strawberry langsung dari kebun menjadi daya tarik utama bagi pengunjung. Selain menawarkan pengalaman wisata yang menarik, keberadaan kebun ini juga memberikan peluang bagi masyarakat setempat untuk mengembangkan sektor pariwisata. Penelitian ini bertujuan untuk mengetahui dampak keberadaan objek wisata kebun strawberry Dzjikho terhadap kehidupan sosial dan ekonomi masyarakat sekitar. Penelitian ini termasuk penelitian deskriptik kualitatif dengan teknik pengumpulan data meliputi pengamatan lapangan, wawancara mendalam terhadap informan kunci, dan dokumentasi. Hasil penelitian menunjukkan bahwa pariwisata di Alahan Panjang memberikan dampak positif terhadap perekonomian masyarakat lokal, menciptakan banyak peluang kerja disektor agrowisata, perdagangan, dan jasa. Pemerintah desa juga mendorong keterlibatan masyarakat melalui pelatihan dan penyuluhan. Kelompok tani dibentuk untuk berbagi ilmu, sementara kegiatan gotong royong rutin dilakukan untuk membersihkan kebun dan area sekitarnya. Kolaborasi ini tidak hanya meningkatkan produktivitas tetapi juga mempererat hubungan antar warga. Namun, dampak negatif seperti polusi dan akulturasi budaya juga menjadi perhatian masyarakat setempat.  Masyarakat Alahan Panjang secara umum menerima perkembangan pariwisata dengan baik, meskipun ada kekhawatiran terkait masuknya budaya asing yang tidak sesuai dengan adat lokal.

Londo Betaria Siregar; Harisan Boni; Masniar Sitorus; Yulia K Sitepu; David Fero

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study discusses “The Role of the Community in the Development of the Siregar Aek Nalas Beach Tourism Object in Uluan District, Toba Regency.” The purpose of this research is to examine how the community of Siregar Aek Nalas Village contributes to the development of the Siregar Aek Nalas Beach tourism object in Uluan District, Toba Regency.The research employs a qualitative method to analyze the natural conditions of the research object. This study is descriptive in nature, aiming to illustrate the actual conditions at the research site and present them based on field authenticity. Data collection methods include direct observation and field visits, as well as in-depth interviews to obtain and explore information from informants.The findings reveal that the Siregar Aek Nalas Beach tourism object has significant potential for development and proper management. However, its development remains suboptimal due to several factors, including the lack of community involvement, insufficient budget allocation for tourism development, inadequate supporting facilities, ineffective tourism promotion, and limited support from the local government. These challenges have hindered the progress of tourism development in the area.

Faomasi Mendrofa; Liyus Waruwu; Mery Silalahi; Rusmauli Simbolon; Ade Putera Arif Panjaitan

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This research aims to analyze the promotional strategies implemented in an effort to increase the number of tourist visits at the HKBP Prayer House Tourist Attraction, Sipoholon District, North Tapanuli Regency. The method used is qualitative research with a descriptive approach. Data was obtained through interviews with tourist attraction managers and tourists, as well as direct observation in the field. The data analysis technique used is descriptive analysis to describe various promotional strategies carried out by the management, such as the use of social media, visitor testimonials, organizing special events, making brochures, and collaborating with local churches. The research results show that an effective promotional strategy contributes to increasing the number of tourist visits by posting photos of tourist attractions, visitor testimonials, because positive testimonials from visitors are very helpful, because many visitors come because they read positive reviews on Google or social media and special events such as retreats, religious services and uploaded to social media Facebook, Instagram. Then create brochures and collaborate with local churches to spread information. The management always pays attention to the tourist attractions being kept clean, the staff is friendly and the facilities are in good condition.

Rudi Yosua Pasaribu; Ade Putera Arif Panjaitan; Liyus Waruwu; Elisamark Sitopu; Masniar Sitorus

Gemawisata: Jurnal Ilmiah Pariwisata 2025 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia

This study aims to describe the role of the Technical Implementation Unit (UPT) in increasing tourist interest in the religious tourism destination of Salib Kasih, located in Siatas Barita Subdistrict, North Tapanuli Regency. The research used a descriptive qualitative approach, with data collected through observation, in-depth interviews, and documentation. The findings show that the UPT of Salib Kasih is responsible for maintaining cleanliness, managing facilities, collecting local government revenue (PAD), and organizing religious and cultural activities. Despite facing challenges such as limited budget and competition from emerging tourist destinations, the UPT continues to innovate by creating new photo spots and collaborating with local communities and related departments. The study concludes that the active role of the UPT significantly contributes to the attractiveness and comfort of the destination, thus enhancing tourists' interest in visiting Salib Kasih.

Sugiyanto Sugiyanto; Agustin Tri Hastuti; Inggris Yossi Pranatika; Siti Amri Alimatul Muflikhah; Mohammad Syafrizal Affandi

Public Service And Governance Journal 2025 Universitas 17 Agustus 1945 Semarang

Gedong Songo Temple is a Hindu cultural relic from the Sanjaya Dynasty era which was discovered in 1804 and is located at an altitude of 1,220 to 1,310 meters above sea level. The Minister of Education and Culture designated Gedong Songo Temple as a National Ranked Cultural Heritage Area in 2015 whose preservation must be maintained, including preserving the natural beauty around the Gedong Songo Temple area. This research is to explain  the influence of promotional policies and entrance ticket prices on tourists' decisions to visit the Gedong Songo Temple tourist attraction in Semarang Regency. This type of explanatory research The population in the research was all people who visited the Gedong Songo tourist attraction, Semarang Regency using non-random sampling techniques using incidental sampling and data collection techniques using question nairesvia Google Forms. Meanwhile, hypothesis testing uses statistical The results of the research are (1) The promotion policies with a score of 65.65% and X1Y correlation coefficient show a value of 0.658, indicating a positive coefficient direction. (2) The ticket price enters with a score of 77.77%% and the results of the X2Y correlation coefficient showa value of 0.660, indicating a positive coefficient direction. (3) The hypothesis states that there is an influence of promotional policies and entrance ticket prices on the decision to visit the Gedong Songo Temple tourist attraction, is "accepted". The suggestions in this research are 1) the Semarang Regency Government should promote the Gedong SongoTemple tourist attraction more frequently,2) theSemarang Regency Government needs to improve the existing facilities at the Gedong Songo Temple.  

Fathur Rahman; Wahidin Wahidin; Muhammad Dzul Fadlli

Jurnal Publikasi Ekonomi dan Akuntansi 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the “influence of the number of tourists, the number of tourist objects on the original revenue of North Lombok Regency in 2014-2023”. The type of research used in this study is quantitative research with an associative approach. The type of data used in this study is time series data. The data is processed using the Eviews version 10 application using the Multiple Linear Regression analysis method. The results of this study indicate that partially the independent variable Number of Tourists (X1) has a significant effect on the dependent variable, namely Regional Original Income (Y). While the variable number of tourist objects (X2) has no significant effect on local revenue (Y). The test results simultaneously Test (F) obtained that the independent variable (Number of Tourists and Number of Tourist Objects) has no significant effect on the dependent variable, namely Regional Original Income (Y) of North Lombok Regency.

Genzia Aurela Joya Islami; Dwi Pratiwi Wulandari

Jurnal Manajemen Pariwisata dan Perhotelan 2025 International Forum of Researchers and Lecturers

This research was conducted because there are problems regarding the destination image at Stasiun Lambuang Bukittinggi. The aim of this research is to analyze the destination image of Stasiun Lambuang as a culinary tourist attraction in Bukittinggi City. This research uses quantitative descriptive methods, with observation techniques and distributing questionnaires to 130 visitors to Stasiun Lambuang obtained by non-probability sampling techniques, with judgment sampling type. The research instrument was a questionnaire which was analyzed using SPSS 25.00. The results showed that the destination image of Stasiun Lambuang was classified as very good with a respondent achievement level of 87.91%, due to the factors of Quality of Experiences, Tourist Attractions, Environment and Infrastructure, Entertainment and Outdoor Activities, Cultural Traditions, Tourism Resources, Facilities, Supporting Factors, Tourism Environment, Service Quality, Cognitive Image, Unique Image, and Affective Image as forming the positive image, on average are rated well by respondents.With improved facilities, services and a wider promotional strategy, Stasiun Lambuang has the potential to become increasingly developed as a leading culinary tourism destination in Bukittinggi City.

Sefni Tresiawati; Dwi Arini; Anisya Anisya

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2025 Asosiasi Riset Ilmu Teknik Indonesia

WebGIS is a web-based Geographic Information System consisting of several interrelated components. WebGIS is a combination of graphic mapping design, digital maps with geographic analysis, computer programming, and a database that are interconnected into one part of web design and mapping web. WebGIS is a GIS application distributed in a computer network to integrate and disseminate geographic information visually on the world wide web. The objectives achieved in this study are to identify the types of tourism distribution on Sipora Island, Mentawai Islands Regency and to design and build a tourism object information system on Sipora Island, Mentawai Islands Regency based on webGIS. From the research conducted, it can be concluded that based on the survey results, there are 22 points. Waterfall tourism consists of 7 tours, cultural tourism consists of 2, beach tourism consists of 8 and marine tourism consists of 5. Where the tourism is spread across 2 sub-districts. Where in the North Sipora sub-district there are 15 points and South Sipora 7 points. Design and Build a tourism information system for Sipora Island, Mentawai Islands Regency using Quantum GIS as initial data processing. Then combined with a website that has been designed using the Visual Studio Code application.    

Ahmad Riansyah; Faizal Faizal; Mansur Hidayat; Zamhariri Zamhariri; Sri Wahyuni

Jurnal Ekonomi dan Keuangan Islam 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Pekon Kampung Baru is a pekon with the majority of people having livelihoods as farmers, so that the community's economy only relies on agricultural products to meet their needs. Pekon Kampung Baru has tourism potential in the form of a waterfall that can be managed so that it becomes a competitive tourism to attract tourists and have an impact on improving the economy of the Pekon Kampung Baru community with a planned and structured management pattern so that the potential utilised can develop optimally. In this study the authors used methods of collecting, processing, and analysing data with the type of research that is qualitative. The data collection includes interviews, observation, and documentation. The process of community economic empowerment through the management of the Way Lalaan waterfall tourist attraction, there are several stages in it, namely the capacity building stage, and enrichment. the conclusion of managing the Way Lalaan waterfall tourist attraction through the Way Lalaan Tourism Awareness Group is carried out with the following four stages, namely: Capacity Building, Institutional Strengthening, and Provision of Economic Business Facilities.

Rizki Amalia; Naila Oktavia Nisa; Lutfi Nurhidayah; Muslimah Mubarokah; Firnanda Rayhan Syah Falaini +1 more

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Sendang Seloaji Tourist Attraction Herbal Education Park which is located in Slaji Hamlet, Randualas Village, Kare District, Madiun Regency, the herbal education park in the Sendang area has various types of herbal plants such as Mint (Mentha piperita), Stevia (Stevia rebaudiana), Cat's Whiskers (Orthosiphon aristatus), Lavender (Lavandula officinalis), Telang (Clitoria ternatea), Ginger (Zingiber officinale), Nerve leaves (Hemigraphis alternate), Seven Blade Needles (Pereskia bleo (Kunth) D.C.), Red Betel (Piper ornatum), green betel (Piper betle L.), Turmeric (Curcuma Longa), and lemongrass (Cymbopogon citratus). The aim of this community service is to increase public knowledge about the benefits of medicinal plants and increase the attraction of tourists to visit the Sendang Seloaji tourist attraction. The methods used in this community service are socialization/counseling on toga plants and the practice of creating a herbal educational garden. As a result of this service, people are starting to understand the various types of herbal plants that can be used as medicine. They now better understand the importance of healthy living and understand natural treatment alternatives that are more affordable and have minimal side effects, have higher motivation to learn, and are more enthusiastic about planting herbal plants. This program proves that a learning approach that directly involves the community can build unity among each other and increasing the number of tourists at the Sendang Seloaji tourist attraction is expected to improve the economy of the Randualas community.

Wiranti Banser Ngaul; Nirwan Junus; Nuvazria Achir

Deposisi: Jurnal Publikasi Ilmu Hukum 2024 International Forum of Researchers and Lecturers

This research aims to find out the impact of owning coastal areas which are used as tourist attractions. This research is empirical research because it places primary data in the community as the main data which is analyzed descriptively qualitatively. The results of the research show that the impact of ownership of coastal areas that are used as tourist attractions triggers violations because this control is linked to the control of coastal areas of indigenous communities, and is then recognized by law. This then results in a conflict of interest because coastal people tend to carry out activities and work at sea, and utilize these aquatic resources as a target to fulfill their daily needs. The economic activities of residents on the coast who tend to work as fishermen and farmers are certainly not used to other activities. Meanwhile, tourism development in villages that have the potential for beautiful marine and coastal resources generally aims to introduce and utilize, even improve the quality of natural objects and attractions. This then also causes losses to the government and local communities because apart from having an impact on the physical environment which experiences a decline due to human activity at the tourist location itself, all income and benefits are also received in full by the business owner. In this condition, the village government does not get any share, because tourist attractions are recognized as private property.  

A. Fariz Adyaturohman; Muhammad Dawud Abdul Halim

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

This research aims to examine the role of environmental management in supporting the development of sustainable tourism at Asstro Highland Ciater. Apart from that, this researcher aims to find out and evaluate the concept of environmental management in order to preserve the environment. The background of this writing is because this tourist attraction relies heavily on nature. so environmental management is very important to study, several problems that want to be discussed include: 1. waste management that is not yet optimal 2. increased use of natural resources such as water and energy that is not controlled 3. as well as low awareness of tourists and local communities which has an impact on damage to local ecosystems, the method used includes in-depth interviews with tourist attraction managers and local communities to identify policies and managerial practices implemented in environmental management. Apart from that, field observations were carried out to assess environmental conditions and interactions between visitors and the natural surroundings. The main results obtained from this research were: 1. Efforts to reduce plastic waste 2. Conservation measures which include the use of water-saving equipment and energy use 3. Management can provide education to tourists regarding the importance of maintaining cleanliness and preserving nature, from this research it can recommend the development of ecotourism and strengthening sustainable tourism branding through preserving nature. 

Fahmi Ibrahim; Rasya Aditya Hilman

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

Wayang Windu is one of the natural tourist attractions in Pangalengan, Bandung Regency, West Java. Being treated to natural views that pamper the eyes with a backdrop of beautiful, expansive tea plantations and cool mountain air is the main attraction of this place. Tourists can not only enjoy its natural beauty, but tourists can also enjoy various activities such as trekking, taking photos in the middle of a tea garden, and seeing the Wayang Windu cultural site. Located at an altitude of 2182 meters above sea level, the area of this tourist area is around 832 square meters. This place offers a tourist experience that presents natural beauty, tranquility and coolness. Tourists can also shop for culinary delights around the Wayang Windu Pangalengan area. With all its attractions, this destination is the right choice for tourists who are looking for natural relaxation as well as stunning natural beauty.

Maryones Lino’ Tangdiembong; Olivia Devi Y. Pompeng; Marchelin Marchelin

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to determine the impact of the infrastructure of the Burake Tourist Attraction on the economic growth of the community around the Burake Tourist Attraction. The research method used in this research is qualitative research. Data was collected through interview and observation procedures. The informants for this research consisted of 7 people consisting of 2 local people, 2 people who were business actors at the Burake Tourist Attraction, 1 levy collector at the Burake Tourist Attraction, 1 tourism service employee, and 1 tourist. The research results show that the existence of the Burake tourist attraction has an impact on the economic growth of the local community and has a good influence on the development of infrastructure such as roads and electricity. The development of infrastructure supports and makes it easier for people who are business actors at the Burake Tourist Attraction, especially road infrastructure, making accessibility easier for both local people and tourists. Indirectly, the existence of the Burake Tourist Attraction which is supported by adequate infrastructure can help the economic growth of the community around the Burake Tourist Attraction. This economic growth includes creating jobs, increasing income and opening up business opportunities.

Rifka Taruk Salong; Jens Batara Marewa; Mince Batara

Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The purpose of this research is to determine the development strategy carried out by the government to develop the Sulili Natural Tourism Object. The type of research used in this research is descriptive qualitative research. The results of research on the SWOT matrix show that there are several alternative strategies to support the development of the Sulili natural tourist attraction. Based on the results of SWOT analysis research on the IFAS (Internal Factor Analysis Summary) matrix calculation, the score for strength/strength is 1.96 while the weakness/weakness is 1.08 if totaled, so the total score for internal factors is 3.04. The results of this analysis show that the internal condition of the Sulili natural tourist attraction is in a strong position where the Sulili natural tourist attraction has the strength to overcome weaknesses. In the EFAS matrix, the score obtained for opportunities is 1.67, while for threats it is 1.42 if totaled, so the total score obtained for external factors is 3.09. The results of this analysis show that the Sulili natural tourist attraction is in a good external position and responds strongly to opportunities and avoids threats. From the results of the SWOT diagram, the coordinate points (X,Y) are obtained, namely (0.88; 0.25), so that the intersection point is obtained in square I, which is a very favorable situation for the Sulili natural tourist attraction.

Yusnateti Yusnateti; Rian Surenda

Jurnal Manajemen Pariwisata dan Perhotelan 2024 International Forum of Researchers and Lecturers

The discovery of phenomena related to visitor experiences regarding Generation Z's interest in returning to the Linggai Park tourist attraction is the main reasons for conducting this research. The goals of the research is to analyze how interest in returning to visit is influenced by the visitor's experience. A survey method combined with a causal associative quantitative methodology is used in this kind of research to investigate cause and effect. The population is generation Z visitors to the Linggai Park tourist attraction. 337 respondents in all were selected for this study utilizing the purposive sampling approach, a non-probability sampling methodology.. The questionnaire employed as a data collection instrument is evaluated for validity and reliability using the Likert scale. SPSS 20.00 and Smart PLS 3.0 were utilized to handle research data. This research indicate that the outcomes of visitor experiences have a significant influence on Generation Z's interest in returning to the Linggai Park tourist attraction.

Yunita Trimarsiah; Dian Sri Agustina; Taufik Sobri; Fatimah Kesuma Astuti; Satria Novari +2 more

Jurnal Pengabdian Bersama Masyarakat Indonesia 2024 CV. Aksara Global Akademia

Pelatihan Desain dan Digital Marketing ini dilaksanakan sebagai bagian dari kegiatan Pengabdian Kepada Masyarakat (PKM) oleh mahasiswa Universitas Mahakarya Asia Baturaja di Desa Pusar, Kecamatan Baturaja Barat, Kabupaten Ogan Komering Ulu. Kegiatan ini bertujuan untuk membantu masyarakat, khususnya anggota Pokdarwis (Kelompok Sadar Wisata) dan Karang Taruna Desa Pusar, dalam memasarkan objek wisata Kubang Naga melalui media sosial, khususnya Instagram. Pelatihan mencakup pengajaran pembuatan desain promosi yang menarik menggunakan aplikasi desain grafis seperti Canva, serta pengeditan foto dan video menggunakan aplikasi Lightroom dan CapCut. Selain itu, peserta diberikan pemahaman mengenai strategi digital marketing untuk mempromosikan objek wisata secara efektif. Hasil pelatihan menunjukkan bahwa peserta dapat membuat desain promosi yang menarik, memahami pentingnya digital marketing dalam meningkatkan kunjungan wisata, serta lebih aktif memanfaatkan media sosial untuk mempromosikan objek wisata. Dengan pelatihan ini, diharapkan Desa Pusar dapat meningkatkan kunjungan wisatawan, khususnya wisata Kubang Naga, melalui pemanfaatan desain grafis dan pemasaran digital yang lebih efisien.

Herdina Selviani Tamba; Ni Nyoman Reni Suasih

Jurnal Visi Manajemen 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

The high number of visitors to GWK as one of the tourist attractions in Badung district is believed to have a multiplier effect on the surrounding community from increasing community income. One of the indicators of welfare is income. This means that the higher the income, the higher the opportunity to meet the living needs of the community. Income is the amount of money or economic value earned by individuals, households, or other entities from various sources in a given period of time. This study aims to 1) to analyze the influence of capital, business duration, working hours and location simultaneously on traders' income in the Garuda Wisnu Kencana tourist attraction area, South Kuta. 2) to analyze the influence of capital, business duration, working hours and location partially on the income of traders in the Garuda Wisnu Kencana tourist attraction area. This research was conducted in Revayah Plaza, Badung Regency. The respondents in this study were 82 traders with a sampling method using the Nonprobability Sampling technique. The data analysis technique used in this research is multiple linear regression. Top of FormThe results of this r state that 1) Business capital, business duration, working hours and trading locations simultaneously have a significant positive effect on the income of traders in the Garuda Wisnu Kencana (GWK) tourist attraction area, especially in Revayah Plaza. 2) Business capital partially has a positive and significant effect on traders' income; Partially, the income of traders with strategic trading locations tends to be higher than traders with non-strategic trading locations; The income of traders with working hours ≥ 40 hours per week tends to be higher than traders with working hours < 40 hours per week in the Garuda Wisnu Kencana (GWK) tourist attraction area, especially in Revayah Plaza. Meanwhile, the duration of partial business has a negative and insignificant effect on the income of traders in the Garuda Wisnu Kencana (GWK) tourist attraction area, especially in Revayah Plaza.Bottom of Form