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This study aims to demonstrate that a lack of curiosity is a fundamental factor influencing adolescents’ preference for social media over traditional news outlets. To examine this issue, the research employed a mixed-method approach combining quantitative and qualitative data gathered through questionnaires. A total of 30 informants participated and were categorized into two developmental groups: early adolescents aged 12–14 and middle adolescents aged 15–17. The questionnaire explored respondents’ curiosity levels, information-seeking habits, and motivations for choosing certain media platforms. The findings indicate that low curiosity significantly contributes to the preference for social media among early adolescents. At this stage, their interest in deeper information is still limited, making them more inclined toward fast, simple, and entertaining content. However, the hypothesis is less applicable to middle adolescents. Although they also frequently use social media, their media choices are influenced by additional factors such as peer dynamics, a growing sense of autonomy, and broader exposure to information from various sources. This difference suggests that the relationship between curiosity and media preference becomes more complex as adolescents mature. Overall, the study highlights that strategies to encourage critical information-seeking behavior must be tailored to adolescents’ developmental stages.

This study explores the intersection of feminism and gender equality in Bali, analyzing how patriarchal norms, media portrayals, and religious customs marginalize Balinese women. Using Simone de Beauvoir’s concept of the “Other,” it examines why feminism faces resistance despite growing gender equality awareness. Through surveys and interviews with Balinese women aged 11–20, the findings reveal that many support gender equality but hesitate to identify as feminists due to cultural misconceptions and Western associations. The research highlights the need for educational initiatives and community discussions to integrate feminism into Balinese traditions, showing that culturally adapted advocacy is more effective than universalist approaches. It underscores the importance of feminist education, local leadership engagement, and promoting women’s roles within traditional structures, demonstrating that feminism and Balinese traditions can coexist without disrupting social harmony. Future research should explore generational shifts, digital media’s role in shaping perceptions, and comparative studies in other traditional societies to further bridge feminism and cultural values.

This community service research was conducted to examine the implementation of branding development through a Car Free Day event as a strategy to enhance communication and visual identity at Telaga Harmony Residence. The background of this study is the need for effective community branding to strengthen public awareness, social engagement, and residential image in a growing housing area. The objective of this activity was to apply integrated communication and visual strategies that support brand identity through participatory public events. The method employed was a participatory and collaborative approach involving residents, organizers, and local stakeholders, supported by promotional media, visual design elements, and social interaction activities. The findings indicate that the Car Free Day event successfully increased community participation, strengthened visual recognition of the residential brand, and improved public perception of Telaga Harmony Residence as a healthy and environmentally friendly housing area. The implications of this study suggest that community-based events combined with consistent branding and visual communication strategies can effectively enhance residential identity and social cohesion, and may serve as a reference for similar community development programs in the future.

This study aims to 1). Observe and understand the stages of propagating F2 white oyster mushroom seedlings at Wairita Farm. 2). Compare the growth of F2 white oyster mushroom seedlings between corn cobs and a mixture of corn cobs and wood powder. 3). Improve the skills and add to the experience and knowledge of students so that they can apply the knowledge they have gained in the lecture hall. This study used a comparative descriptive experimental approach, which is to compare the growth of F2 white oyster mushroom (Pleurotus ostreatus) seedlings on two different types of seedling media. This research was conducted at the Wairita Farm in Wairbleler Village, Waigete District, Sikka Regency, East Nusa Tenggara Province, over a period of 7 days (Monday to Sunday) during working hours from 08:00 to 16:30 with a break from 11:30 to 14:00. This location was chosen because it is an agricultural business unit engaged in the cultivation of white oyster mushrooms (Pleurotus ostreatus). The study period was 3 months, from September 17 to November 17, 2025. Independent variables and dependent variables. Data were obtained through direct observation of mycelium growth, daily recording during the incubation period, and visual documentation. The results of this study indicate that the success of white oyster mushroom F2 seedling propagation is greatly influenced by the suitability of the medium to the physiological and ecological characteristics of the mushroom. A mixture of corn bran and wood powder proved to be more suitable and is recommended for use in the propagation of F2 white oyster mushroom seeds compared to pure corn bran media.

Japanese kale (Brassica oleracea) is a leafy vegetable with high nutritional and economic value and strong potential for development through intensive cultivation systems, including polybag-based cultivation. Fertilization is an important factor determining plant growth success. This study aimed to analyze differences in the effects of cattle-manure compost fertilizer and NPK Mutiara fertilizer on the vegetative growth of Japanese kale, as well as to evaluate their roles in maintaining growing media fertility. The research employed a quantitative experimental approach using a single-factor Completely Randomized Design (CRD), namely fertilizer type. Treatments consisted of cattle-manure compost fertilizer and NPK Mutiara fertilizer, each with twelve replications, resulting in twenty-four experimental units. Observed parameters included plant height, leaf width, and growing media pH. The results showed that NPK Mutiara fertilizer produced better plant height and leaf width than compost fertilizer, particularly during the vegetative phase. This advantage was associated with the rapid availability of macronutrients such as nitrogen, phosphorus, and potassium for plant uptake. Meanwhile, cattle-manure compost fertilizer contributed to stabilizing growing media pH and improving soil physical and biological conditions. pH values in both treatments remained within the optimal range and did not limit plant growth. Therefore, NPK Mutiara fertilizer is more effective for short-term vegetative growth enhancement, whereas compost fertilizer supports sustainable growing media fertility.

This research is grounded in the growing use of social media as a digital communication tool for companies to strengthen engagement with their audiences, including user communities. The study aims to explain the content management practices of the Instagram account @daihatsuofficialclub, which is managed by the Marketing Support team of PT Astra Daihatsu Motor (ADM). The research focuses on how content is planned, managed, and utilized as part of ADM’s digital communication strategy to build stronger connections with 21 official Daihatsu user communities. A descriptive qualitative method was employed through internship-based observation and interviews with the account management team. The findings show that the content management process applies the AIDA model through visually appealing posts, relevant information, community-centered storytelling, and interactive calls-to-action that encourage member participation. The implementation of the SOME model further supports a structured workflow across the stages of Share, Optimize, Manage, and Engage. Content marketing analysis indicates that the content fulfills key indicators of relevance, accuracy, value, readability, discoverability, and consistency. These results highlight that the management of @daihatsuofficialclub operates effectively, reflects a human-centered communication approach, and aligns with ADM’s digital communication strategy, contributing to stronger engagement, community closeness, and user loyalty.

Punggelan State Junior High School 3, Banjarnegara, as one of the schools at the elementary education level, will empower its students through the use of the school environment for agricultural activities. Efforts to introduce agricultural activities are carried out through P5 (Projek Penguatan Profil Pelajar Pancasila / Pancasila Student Profile Strengthening Project) on the theme of sustainable lifestyles. The theoretical session was held in the hall of Punggelan State Junior High School 3. The practical session was held in the garden area of Punggelan State Junior High School 3. The participants were also assisted by three students from the Agroindustry Study Program at the Banjarnegara Polytechnic. The stages of the activity consisted of a theoretical session in the hall, practical sessions on making planting media, making organic fertilizer, making yellow traps, sowing mustard seeds, and maintaining the mustard plants. Participants who had completed the practical activities were given the responsibility of maintaining their plants until harvest. The participants came from several villages in Punggelan Subdistrict, including Danakerta, Klapa, Tribuana, and Sambong. These four villages are agricultural centers. Most of the residents in these areas have yards that are used for agricultural activities. The students already have basic agricultural skills for vegetable cultivation. The participants' background in agriculture-based areas will facilitate student empowerment activities in school management towards achieving adiwiyata status. The empowerment of students at Punggelan State Junior High School 3through training in organic fertilizer production showed an increase in participants' knowledge of science in the field of anaerobic technology in organic fertilizer production. Participants also acquired the skill of being able to make organic fertilizer from leaves or grass and livestock manure. Participants were able to apply organic fertilizer as a seedling medium and a medium for growing mustard greens.

The growing pressure on urban drainage systems caused by blockages and environmental pollution highlights the importance of developing sustainable filtration materials. This study explores the use of coffee waste as an environmentally friendly filler integrated into polyester fabric (PE 24S) to create a green filtration medium for drainage applications. The research focuses on developing and characterizing the composite material through macro-photographic morphology analysis, tensile strength testing, and antibacterial evaluation. The findings demonstrate that polyester fabric modified with coffee waste shows a tensile strength of 54.024 ± 5.498 MPa, elongation of 111.128 ± 6.915%, and a Young’s modulus of 0.486 ± 0.543 MPa, indicating improved flexibility and sufficient mechanical durability for drainage system use. Additionally, antibacterial testing reveals that the composite material can inhibit microbial growth due to the presence of natural bioactive compounds found in coffee waste. Overall, the results suggest that coffee waste–enhanced polyester fabric offers a sustainable and mechanically reliable alternative for environmentally friendly drainage infrastructure while supporting circular economy practices.

This study seeks to investigate the role of Fear of Missing Out (FOMO) and financial technology (fintech) in influencing Generation Z's investment decisions through a literature review approach. The rapid advancement of digital technology and the growing use of social media have transformed the financial behavior of young people, such that investment decisions are no longer solely based on rationality but are also shaped by psychological factors. The method used in this study is a literature review, which involves analyzing scientific articles indexed at both national and international levels published between 2021 and 2025. The findings indicate that FOMO can enhance investment participation, yet it also risks prompting impulsive and less rational decision-making. On the other hand, fintech contributes by simplifying access to financial services, improving transaction efficiency, and expanding financial inclusion. Nevertheless, real-time features on fintech platforms may amplify users' emotional responses, thereby magnifying the impact of FOMO. Accordingly, this research underscores the importance of financial literacy and prudent technology use to foster more rational investment decisions among Generation Z.

This study is motivated by the rapid advancement of digital marketing and the increasing influence of psychological factors in shaping consumer behaviour, particularly among Generation Z, who are highly exposed to social media and global trends in imported skincare products. This phenomenon suggests that purchase decisions are not solely driven by digital marketing strategies but are also significantly influenced by emotional drivers such as Fear of Missing Out (FoMO). Accordingly, this study aims to analyse the effects of affiliate marketing, WhatsApp status, celebrity advertising, and FoMO on the purchase intention of Generation Z consumers in Tangerang City. Specifically, the study pursues five objectives: (1) to examine the effect of affiliate marketing on purchase intention; (2) to analyse the influence of WhatsApp status on purchase intention; (3) to investigate the impact of celebrity advertising on purchase intention; (4) to evaluate the effect of FoMO on purchase intention; and (5) to assess the simultaneous effects of all independent variables on purchase intention. This study adopts a quantitative approach using a survey method, with data collected through structured questionnaires administered to 250 respondents selected via accidental sampling. Data were analysed using multiple linear regression with the aid of SPSS software to examine the relationships among variables. The findings reveal that all independent variables exert a positive and statistically significant influence on purchase intention, with FoMO emerging as the most dominant predictor. These results underscore the greater role of psychological factors relative to digital marketing strategies in driving purchase intention among Generation Z consumers.The contribution of this study lies in integrating digital marketing strategies and psychological factors into a single empirical model, while also highlighting the growing importance of interpersonal digital communication, such as WhatsApp, in contemporary marketing contexts. From a practical perspective, the findings provide managerial implications for businesses to design marketing strategies that are not only informative but also capable of creating urgency and fostering emotional engagement among consumers.    

Attention span and cognitive focus in young minds these days are increasingly structured by the growing influence of digital distractions. Drawing from the ideas of Foucault and Nietzsche, this paper examines how technology molds behavior and, at the same time, is used as a tool of control through power relations. This digitally fosters a form of nihilism, the sense life has no purpose. By using a mixed-methods approach, this research combines the surveying and in-depth interviewing of students and instructors about how technology influences attention, learning, and academic performance. Results indicate that while technology brings many benefits, it also provides significant challenges-most notably via social media and smartphone distractions. These distractions reduce attention spans, decrease deep learning, and contribute to cognitive overload. This study therefore calls for the integration of technology into education in a balanced way, highlighting digital literacy, mindful use, and distraction-reduction strategies. In the process, self-awareness, self-regulation, and responsible use will allow people to use its benefits rather than fall into disengagement and cynicism. Technology should serve as a tool for learning and growth-not a barrier to focus and intellectual development.

Technology-based learning media have now become a primary choice in supporting the learning process in elementary schools, in line with the development of the digital era and the growing demand for more innovative learning approaches. The utilization of technology in education is expected to enhance the quality of teaching and learning processes and encourage active student engagement. One technology-based learning medium considered effective and engaging is BrainPOP, a digital learning platform that presents educational content through interactive animated videos, quizzes, simulations, and various supporting activities designed to suit the characteristics of elementary school students. The selection of BrainPOP is based on its advantages in increasing students’ learning interest, facilitating the understanding of abstract concepts by making them more concrete, and enhancing students’ motivation and retention of learning materials. The visual, communicative, and interactive presentation of content enables students to learn in a more enjoyable and less monotonous manner. This medium is capable of creating an engaging, effective, and student-centered learning atmosphere, thereby fostering an active, creative, and enjoyable learning environment. Therefore, the use of BrainPOP in the learning process is expected not only to improve students’ learning outcomes but also to optimally and sustainably develop their interest, motivation, and engagement in learning.

The growing use of smartphones among adolescents carries a high risk of addiction, which can negatively impact physical, mental, and social well-being. To address this issue, a community service program was implemented to conduct early detection of gadget addiction among high school students and provide educational health media to raise knowledge and awareness about excessive smartphone use. The program involved 240 students of SMA Negeri 1 Tuntang and was conducted in three stages: screening, development of educational materials, and health counseling. Screening used the short version of the Smartphone Addiction Scale and revealed that 90% of students were classified as addicted. Prior to counseling, 81.25% of students had low levels of knowledge regarding healthy gadget use, which significantly improved after the intervention, with 83.4% achieving high knowledge levels. Health counseling proved crucial in enhancing students’ understanding and promoting responsible smartphone habits. The program highlights the importance of collaborative efforts by schools, parents, and students to limit smartphone use, encourage physical activity, and foster face-to-face social interactions to support adolescent well-being.

The family is the primary place where the faith of children and adolescents is formed, especially in the digital age, which is rife with information and moral dilemmas. Home is more than just a place to live; it is where children learn Christian values ​​through parental example, prayer, discussion, and attention. With the digital generation growing up with rapid access to the internet and social media, it is crucial for parents to ensure that technology becomes a tool for growth, not a threat to faith. This study analyzed literature on Christian religious education in families, children's spiritual development, and challenges in the digital age. The results show that strong emotional connections and active parental involvement in daily faith education can significantly shape children's character and spirituality. The family is the primary foundation in preparing a wise digital generation, firmly rooted in Christ, and able to navigate changing times without losing their faith identity.

The informal trading of Mobile Legends: Bang Bang game accounts through social networking platforms has expanded rapidly alongside the acceleration of digital technology and the growing integration of online gaming into contemporary lifestyles, particularly among younger demographics. Game accounts characterized by high competitive rankings, exclusive virtual assets, and accumulated in-game achievements have increasingly been commodified and exchanged through social media channels such as Facebook, Instagram, and TikTok, predominantly utilizing electronic payment instruments, including digital wallets. Despite its widespread practice, this form of transaction frequently generates legal complications, most notably in relation to consumer protection. Buyers are often exposed to substantial risks, including fraudulent representations, discrepancies between promised and actual account specifications, unauthorized resale, and the revocation of account access after payment completion. This study seeks to critically examine the legal framework governing the trading of Mobile Legends accounts and to assess the extent to which consumer protection mechanisms are afforded under Law Number 11 of 2008 concerning Electronic Information and Transactions and Law Number 8 of 1999 concerning Consumer Protection. Employing a normative juridical research design, this study applies statutory and conceptual approaches supported by the analysis of primary, secondary, and tertiary legal materials. The findings indicate that consumer protection within online game account transactions remains structurally insufficient, primarily due to the absence of explicit legal recognition of digital game accounts as legally protected objects. Consequently, the study underscores the necessity of adopting progressive legal interpretation and formulating specific regulatory instruments to enhance legal certainty and ensure more effective consumer protection within the evolving landscape of digital transactions.

This study explores the development of digital and storynomic-based tourism in Kamasan Tourism Village, Klungkung Regency, Bali. Kamasan is historically known as the center of classical Balinese wayang painting and traditional metal crafts such as gold, silver, and brass. Using a qualitative descriptive method through observation, interviews, and document studies, this research identifies the village’s cultural potential and formulates a sustainable tourism development model. The SWOT analysis reveals that Kamasan’s main strengths lie in its rich cultural heritage, community participation, and diverse local crafts, while weaknesses include limited digital promotion, lack of facilities, and low involvement of younger generations. Opportunities arise from the growing trend of cultural and educational tourism and strong government support for digitalization through the Anugerah Desa Wisata Indonesia (ADWI) program. The integration of storynomic tourism and digital media—such as e-brochures, promotional videos, and virtual tours can enhance destination competitiveness, strengthen local identity, and improve community welfare. This research emphasizes that combining cultural storytelling with digital innovation is a strategic approach to creating sustainable and engaging tourism experiences in Kamasan Village.  

This community service article aims to improve the marketing capacity of UMKM Tri.Crochet Situgede through the implementation of an integrated digital marketing strategy. The method used is qualitative with a Participatory Action Research (PAR) approach, involving collaboration between the implementation team and the UMKM owners. The program includes need assessment, branding improvement, promotional content creation, product photography, and optimization of Instagram and TikTok as the primary marketing platforms. Training and technical assistance were provided to enable UMKM to independently create content, manage posting schedules, and expand promotional reach. The results show a significant improvement in visual content quality, audience engagement, account reach, and product visibility. This directly impacted the increase in product sales. The findings indicate that an effective digital marketing strategy can enhance the competitiveness and market penetration of creative UMKM. Ongoing mentoring also proved crucial in ensuring the sustainability of marketing practices applied to handmade craft UMKM, allowing them to continue growing in an increasingly competitive market.

The growing interest in learning the Japanese language in Indonesia, driven by popular culture such as anime, creates a need to understand the effectiveness of different learning media. The non-uniform effectiveness of media for each individual poses a major challenge. Therefore, this study aims to analyze the effectiveness of both anime and textbooks by segmenting learner profiles and identifying key determinants of success using an artificial intelligence approach. This research employed a quantitative method through a questionnaire survey of 120 respondents. The data were analyzed in two stages: the K-Means Clustering algorithm was used to group respondents into learner profiles, and the Decision Tree algorithm was used to identify the most significant factors that differentiate these profiles. The analysis successfully identified three distinct learner profiles: "Intensive & Adaptive Learner," "Flexible Learner," and "Passive Learner." The decision tree revealed that the perception of textbook effectiveness and the frequency of anime use are the strongest predictors in determining a learner's profile, more so than theoretical learning style preferences. It is concluded that media effectiveness is highly dependent on the learner's behavioral and perceptual profile, which underscores the importance of a personalized approach in language education technology.

The purpose of this research is to formulate a model for the Strategy to Enhance Competitiveness and Sustainability of SMEs in Supporting Independence in East Java. The research method is descriptive qualitative. Data collection techniques include observation, interviews, and documentation. Data analysis techniques use 1) Data reduction, 2) Data display, 3) Data triangulation, 4) Data verification. The informant determination technique uses indepth interviews with key informants such as SME actors, relevant agency officials, representatives from East Java's SME Banks, and academics. The results of data analysis and literature review indicate that the Strategy to Enhance Competitiveness of SMEs in East Java focuses on the adoption of digital marketing (utilization of social media, marketplaces, and e-commerce), product and process innovation (development of unique and quality products, production efficiency), as well as strengthening partnerships and collaborations with various parties (government, financial institutions, large companies) to expand market access and resources. The strategy for enhancing the sustainability of MSMEs in East Java heavily relies on prudent financial management practices (cash flow management, access to affordable financing such as Prokesra and Dagulir), compliance with legal and certification requirements (PIRT, halal, BPOM), as well as the potential implementation of circular economy concepts for resource efficiency and waste reduction. The strategy supporting the independence of MSMEs in East Java focuses on a comprehensive empowerment program, including entrepreneurship training and intensive mentoring for capacity building, ease of access to capital, and facilitation of business matching and exhibitions/bazaars for network and market expansion. The active role of the government and supporting institutions is crucial in creating a conducive ecosystem. The relationship between competitiveness, sustainability, and independence of SMEs is synergistic and mutually reinforcing. Increasing competitiveness directly contributes to economic sustainability. Sustainability creates stability that allows SMEs to continue innovating and enhancing their competitiveness. Meanwhile, independence empowers SMEs to be proactive in achieving competitiveness and sustainability, with the ability to make strategic decisions and adapt to changes. Overall, SMEs in East Java have great potential to continue growing and contributing to the economy. However, sustained support through appropriate policies, relevant empowerment programs, and facilitation of access to essential resources will be key to realizing SMEs that are not only competitive and sustainable but also fully independent.

This study analyzes the implementation of Islamic inheritance law (mawaris) in contemporary Muslim society as a means to realize justice and blessing (barakah) in the distribution of inherited wealth. The research is motivated by the growing number of inheritance disputes caused by limited understanding of faraid principles, the persistence of customary inheritance practices, and the coexistence of national legal systems that often diverge from Islamic inheritance regulations. These conditions frequently lead to unequal distribution and family conflicts. The study aims to examine the relevance of mawaris in modern contexts and to explore how its application, when aligned with the objectives of Islamic law (maqasid al-shariah), can address current social challenges. Employing a qualitative method with a normative library research approach, the study draws on primary sources such as the Qur’an, Hadith, and classical fiqh texts, as well as secondary sources including contemporary books and scholarly journal articles. Data were analyzed through content analysis to identify key concepts and arguments regarding the contemporary application of mawaris. The findings show that proper implementation of Islamic inheritance law fosters justice, minimizes family disputes, strengthens kinship ties, and safeguards the blessing of wealth. Nevertheless, insufficient public literacy on Islamic inheritance law and the dominance of non-sharia considerations remain significant barriers. Therefore, the study underscores the need for enhanced public education, greater involvement of religious scholars in inheritance mediation, and contextual integration of Islamic legal principles to ensure fair and beneficial inheritance distribution in modern Muslim families.