Penerapan Branding Development dalam Acara Car Free Day untuk Penerapan Strategi Komunikasi dan Visual di Perumahan Telaga Harmony Residence

Mulyono ; Wahyudi Ahmadi ; Agung Rohaji Mulyono ; Eti Karningsih ; Febri Ramdhani ; Lucky Sumardi ; Yayan Suryani ; Fikri Khaikal Zain ; Sunggu Simbolon ; Juni Indra Purwanto ; Christoper Saputra Gultom ; Fitria Bellina ; Hernoko Jati Putro
Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarak... 📅 2026 Vol 4, No 1 🔗 DOI: 10.59024/faedah.v4i1.1610
Abstract
This community service research was conducted to examine the implementation of branding development through a Car Free Day event as a strategy to enhance communication and visual identity at Telaga Harmony Residence. The background of this study is the need for effective community branding to strengthen public awareness, social engagement, and residential image in a growing housing area. The objective of this activity was to apply integrated communication and visual strategies that support brand identity through participatory public events. The method employed was a participatory and collaborative approach involving residents, organizers, and local stakeholders, supported by promotional media, visual design elements, and social interaction activities. The findings indicate that the Car Free Day event successfully increased community participation, strengthened visual recognition of the residential brand, and improved public perception of Telaga Harmony Residence as a healthy and environmentally friendly housing area. The implications of this study suggest that community-based events combined with consistent branding and visual communication strategies can effectively enhance residential identity and social cohesion, and may serve as a reference for similar community development programs in the future.
Keywords
Branding Development; Car Free Day; Communication Strategy; Community Engagement; Visual Communication
How to Cite

Mulyono, et al. (2026). Penerapan Branding Development dalam Acara Car Free Day untuk Penerapan Strategi Komunikasi dan Visual di Perumahan Telaga Harmony Residence. Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 4(1). https://doi.org/10.59024/faedah.v4i1.1610

Mulyono, Wahyudi Ahmadi; Agung Rohaji Mulyono; Eti Karningsih; Febri Ramdhani; Lucky Sumardi; Yayan Suryani; Fikri Khaikal Zain; Sunggu Simbolon; Juni Indra Purwanto; Christoper Saputra Gultom; Fitria Bellina; Hernoko Jati Putro, "Penerapan Branding Development dalam Acara Car Free Day untuk Penerapan Strategi Komunikasi dan Visual di Perumahan Telaga Harmony Residence," Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, vol. 4, no. 1, 2026.

Mulyono, Wahyudi Ahmadi; Agung Rohaji Mulyono; Eti Karningsih; Febri Ramdhani; Lucky Sumardi; Yayan Suryani; Fikri Khaikal Zain; Sunggu Simbolon; Juni Indra Purwanto; Christoper Saputra Gultom; Fitria Bellina; Hernoko Jati Putro. "Penerapan Branding Development dalam Acara Car Free Day untuk Penerapan Strategi Komunikasi dan Visual di Perumahan Telaga Harmony Residence." Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, vol. 4, no. 1, 2026.

Mulyono, Wahyudi Ahmadi; Agung Rohaji Mulyono; Eti Karningsih; Febri Ramdhani; Lucky Sumardi; Yayan Suryani; Fikri Khaikal Zain; Sunggu Simbolon; Juni Indra Purwanto; Christoper Saputra Gultom; Fitria Bellina; Hernoko Jati Putro. "Penerapan Branding Development dalam Acara Car Free Day untuk Penerapan Strategi Komunikasi dan Visual di Perumahan Telaga Harmony Residence." Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 4, no. 1 (2026).

Mulyono, et al. (2026) 'Penerapan Branding Development dalam Acara Car Free Day untuk Penerapan Strategi Komunikasi dan Visual di Perumahan Telaga Harmony Residence', Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia, 4(1). doi: 10.59024/faedah.v4i1.1610.

Mulyono, Wahyudi Ahmadi; Agung Rohaji Mulyono; Eti Karningsih; Febri Ramdhani; Lucky Sumardi; Yayan Suryani; Fikri Khaikal Zain; Sunggu Simbolon; Juni Indra Purwanto; Christoper Saputra Gultom; Fitria Bellina; Hernoko Jati Putro. Penerapan Branding Development dalam Acara Car Free Day untuk Penerapan Strategi Komunikasi dan Visual di Perumahan Telaga Harmony Residence. Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia. 2026;4(1).

Artikel Terkait

Peningkatan Kesadaran Hukum Masyarakat Melalui Sosialisasi KUHP Nasional di Desa Waisarisa

Jusuf Leiwakabessy; Michael R. Singkery; Riski Putri Nurani; Risda Ilyas; Deo Augusti Luhulima; Dylen Vanky Neite; Ravelito Tasidjawa; Sahrini Dwi Aisyah

Uinsa International Community Engagement in South Korea: A Track Record of Service, Collaboration, and Empowerment of The Indonesian Muslim Community

Arina Putri Tsania; Usfiyahturrusuli Usfiyahturrusuli; Rahma Khofifah Alawiyah; Syah Barara Nurhamidin Sidiki; Agus Afandi

Praja IPDN sebagai Aktor Collaborative Governance dalam Rehabilitasi Pascabanjir Aceh Tamiang

I Kadek Marssel Bagia Sedana

Advokasi Masyarakat terhadap Klaim Kepemilikan Tanah oleh Korporasi: (Studi Kasus di Pulau Pari, Kepulauan Seribu)

Abdul Rahman Hamid; Abdul Aziz Tambunan; Martini Anwar; Annisa Rahmi Faisal

Seminar Pengabdian Masyarakat Internasional dalam Pengaplikasian AI di Kehidupan Sehari-Hari Bagi Siswa-Siswi SMA Muhammadiyah Program Khusus Kotabarat Surakarta

Muhamad Aditya Yulianto; Luki Sri Anggorowati; Arif Nugroho Rachman; Unna Ria Safitri

Pengembangan Wawasan Manajerial, Pendampingan UMKM “Rumah Makan Padang Sari Bundo”

Puja Sagita; Siska Yulia; Wiliam Janaldo; Sudarmiatin Sudarmiatin; Yuli Soesetio
Tren Sitasi Jurnal