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This Community Service Program aimed to enhance the productivity of broomstick craftsmen in Karang Rejo Village by innovating a coconut leaf separator tool and developing an online sales module. Traditionally, the separation process was manual, labor-intensive, and time-consuming, limiting production and income. The team designed a simple yet effective tool that increased daily output from 1–5 bundles to 6–7 bundles. Additionally, a digital sales module using platforms like Shopee was introduced to expand market reach. As a result, the local community improved production efficiency and gained new knowledge in modern marketing strategies. This program not only empowers the community economically and technologically but also promotes environmental sustainability by utilizing coconut leaves as economic resources. By applying appropriate technology and a digital approach, this initiative serves as a replicable model of village empowerment through local innovation, contributing to long-term economic growth and ecological awareness in rural areas.

The impact of the Covid 19 pandemic was also felt by the miniature craftsmen of the phinisi ship in the Bontobahari sub-district, Bulukumba Regency because of marketing limitations that only relied on offline stores. The purpose of this service is to help craftsmen business owners in utilizing digital media as a means of marketing the miniature phinisi boats in the Bontobahari sub-district, Bulukumba Regency. The instruments used in this service are observation, interview and documentation techniques. The results of the service show that there is an increase in the sale of miniature pinisi ships during the use of digital marketing using Instagram and the market reach is also getting wider.

This community service activity aimed to increase the knowledge and awareness of informal sector sandal craftsmen regarding hypertension through education and blood pressure screening. The target group consisted of 17 workers at Sandal Factory X in Tasikmalaya City. The methods used included health education using interactive poster media and blood pressure screening with a digital sphygmomanometer. The results showed that most workers (94.1%) had elevated blood pressure: 41.2% pre-hypertension, 41.2% stage 1 hypertension, and 11.8% stage 2 hypertension. Only 5.9% had normal blood pressure. This activity effectively raised participants’ awareness of the importance of early detection of hypertension. The workers responded positively and showed enthusiasm in participating. These findings highlight the importance of promotive and preventive interventions for informal sector workers who are often underserved in healthcare access.

This study explores the impact of local culture on the internationalization process of Micro, Small, and Medium Enterprises (MSMEs), especially statue craftsmen in Trowulan, East Java. MSMEs in Indonesia face various challenges, including low productivity and access to technology. However, statue craftsmen in Trowulan are able to utilize the richness of Majapahit culture to differentiate their products in the global market. Using a qualitative approach through in-depth interviews and participant observation, this study found that local culture not only plays a role as a product identity, but also as a strategy to attract international consumers. Adaptation to the needs of the global market, especially in Europe, shows the ability of craftsmen to innovate and collaborate. This study provides important insights into how the integration of local culture can improve the competitiveness of MSMEs in the era of globalization, and offers recommendations to support the development of MSMEs through cultural preservation and skills improvement. The results can be used as a reference for local economic policies and the promotion of Indonesian cultural heritage.    

The songkok industry in Lamongan has quite a large economic potential, but still faces various challenges in increasing competitiveness, especially in facing increasingly tight market competition. Some of the main obstacles found are lack of innovation, limited access to wider markets, and low utilization of technology in production and marketing. This study aims to explore strategies to increase the competitiveness of local songkok products through a creative economic empowerment program using the Chambers Theory perspective. The research method used is a qualitative approach with data collection techniques in the form of in-depth interviews, field observations, and literature studies. Data analysis was carried out descriptively qualitatively with three main stages, namely data reduction, data presentation, and drawing conclusions. The results of the study indicate that the creative economic empowerment program plays a significant role in improving craftsmen's skills, encouraging innovation in design, and expanding the marketing reach of songkok products. By applying analysis based on Chambers Theory, this empowerment contributes to increasing power within (craftsmen's confidence and awareness), power to (individual capacity to innovate and develop businesses), power with (collaboration between craftsmen in the community), and power over (ability to face competition and external constraints). Based on these results, it can be concluded that empowering the creative economy is an effective strategy in increasing the competitiveness of Lamongan songkok products. Therefore, close cooperation is needed between the government, the artisan community, and the private sector in order to create a sustainable creative industry environment.    

The aim of the service is to find out how the sub-district government is making efforts to empower the community of brick craftsmen in Kayumalue Ngapa Subdistrict, North Palu District, Palu City. Community Empowerment is an activity to increase community participation in accessing and enjoying a better and more decent life so that they experience increased capacity and social protection. This activity is carried out through community service, which is a community service-based activity to increase students' sense of empathy for the conditions of society and their environment. community service was carried out in North Palu District, Kaymalue Ngapa Village, with the results of this service showing that efforts to empower the community's economy through the red brick industrial center are an effort to utilize natural resources in Kaymalue Ngapa Village. The implementation is a craft activity that utilizes human resources. By empowering the community's economy through the red brick industrial center, it can increase the community's economic income. The existence of a red brick industrial center creates jobs for the community thereby increasing the community's economic income. The increase in income from working in the red brick industry can be seen from the income one earns. His income is sufficient to meet basic needs and basic needs.

‘Sehelai Kain Harapan’ is a documentary film that discusses the training of batik making by people with disabilities at Pusyansos Griya Harapan Difabel and the formation of a business Batik Griya Difabel. The making of this documentary video does not escape the process of applying cinematographic techniques by a DoP. Therefore, the task of a Director of Photography so that the message to be conveyed can be conveyed properly is carried out the preparation of cinematographic techniques. The purpose of this writing is to find out the application of cinematographic techniques including framing, shot size, camera angle, and camera movement in the production of documentary videos. The stages of creation include pre-production, production, and post-production. Cinematography techniques in the production of this documentary video are carried out to support the delivery of messages and according to the needs of visual narratives in order to be able to build emotions, strengthen the character of subjects and convey messages effectively. The shooting carried out include; opening, interview with the head of the centre, batik making process, interview craftsmen, craftsmen's challenges, coordinator interview, hopes coordinator and closing. The conclusion of this writing is that the activities of applying framing techniques, shot size, camera angle and camera movement in documentary production have been done well.

Batik is the identity and characteristic of the Indonesian nation. Many regions in Indonesia have batik with unique characteristics, rich in various types and batik motifs in each region. The motifs always evolve with the times. Sidoarjo is one of the districts in East Java which has a wide variety of culture, arts and batik motifs. Batik in Sidoarjo has various kinds of flora and fauna motifs. Batik Lintang Sari Kenongo is a typical batik business from Sidoarjo. The products are written batik, stamped batik and printed batik. Kenongo batik has its own characteristics in the motifs on each piece of cloth which distinguishes it from various batiks in Sidoarjo so that it can be more easily recognized, especially the one that has long been famous, namely the bayeman motif. Lintang Sari Kenongo Batik tends to use floral motifs that express beauty, peace and fertility. The bayeman motif itself was formed from the creation of craftsmen who saw spinach plants around their house, this indicated that the land in Sidoarjo was very fertile, so it was used as proof of the name of the bayeman batik motif in Lintang Sari Kenongo batik, the craftsman patented this motif to become the standard motif that Lintang Sari Kenongo batik has to this day. Batik Lintang Sari Kenongo, which is a partner for PkM activities, has problems in terms of digital marketing and bookkeeping. So in this PkM activity training and mentoring are carried out regarding this matter. Community service activities have been carried out well, and partners have understood the basics of digital marketing, especially through Instagram and simple bookkeeping. It is hoped that the results of this activity will have the maximum impact on increasing sales of Lintang Sari Kenongo batik.

Agricultural tools are important for agrarian communities. However, for some people in Banyumas Regency, Central Java, very few people have businesses in the agricultural tools sector. In fact, this can be a promising business opportunity. Knowledge about making blacksmith agricultural tools is generally obtained from generation to generation. Some blacksmiths in Banyumas generally only produce agricultural tools such as kudi and work machetes, because the need for these tools never stops, is always needed by farmers or workers, and the equipment produced does not require high design, even tends to be monotonous because the main thing is its function as work equipment. That is why Science and Technology for the Community (IbM) was implemented at the Pandai Besi Kirso production house on November 6, 2025, as a method of increasing production. IbM was continued with training in techniques for selecting raw materials, making potions that can improve the quality of iron, and making a variety of new products with high quality both in terms of strength and aesthetics. It was identified that agricultural tool craftsmen generally (1) Have limitations in equipment, (2) Lack expertise in metal blending, (3) Lack of innovative product variations, not only quality but also unique ethnic ones and (4) Low management quality. The implementation of IbM is expected to be able to minimize the problems of agricultural tool craftsmen's businesses, so that the blacksmith craftsmen's community businesses can develop and have a positive impact on the existence of MSMEs in Banyumas Regency.

Tanjung Laut Village, Tanjung Batu Sub-district, is a village where most of the population are Micro Small Medium Enterprise (MSME) craftsmen. The main problem faced by MSME in Tanjung Laut Village is limited knowledge about financial records. This socialisation aimed to improve the ability to record business finances and increase awareness that financial reports are very important for songket craftsmen in Tanjung Laut Village in developing their businesses. The methods used in this programme were observation, interviews and socialisation of simple financial records. The results of this activity are very useful for songket craftsmen in Tanjung Laut Village in understanding and doing simple financial records correctly, and starting to be interested in doing financial records

This research was conducted in order to participate in resolving the problems that occur in UMKM Processed Mina in the coastal areas of Central Java, especially the Sayung area. Many fish processing businesses in the area only pursue profits to help the household economy, considering that their business productivity has not developed/increased, which is likely due to a lack of attention to conscious efforts to carry out or comply with Occupational Health and Safety (K3), such as using personal protective equipment such as hand straps, boots, or in processing fish related to stoves, there are no manual extinguishers for home businesses. K3 attitudes and behaviors for those whose workers are mostly women, are not/may not yet aware of this. Efforts to foster K3 attitudes and behaviors are things that affect economic businesses, especially mina because productivity is increasing. The results of the study are expected to help the local village government to strive to improve their business.

Socialization and education about Green Human Resource Management (GHRM) are important to be implemented in MSMEs, especially in the aluminum craft sector, to encourage environmental desire and efficiency. In Tanjung Atap Barat Village, most aluminum craftsmen still use practices that are less environmentally friendly, such as less than optimal waste management and the use of raw materials that are not fully based on recycling. Therefore, a GHRM approach is needed that integrates the principle of desire through increasing the ability, motivation, and opportunities for craftsmen to contribute to preserving the environment. This study aims to understand and analyze the implementation of Green Human Resource Management (GHRM) in aluminum craft MSMEs in Tanjung Atap Barat Village, with a focus on preserving human resources that support environmental sustainability. The method used in this study consists of three main stages: socialization, education, and evaluation. The results of this study indicate that the socialization and education of Green Human Resource Management (GHRM) carried out on aluminum craftsmen in Tanjung Atap Barat Village with the ability-motivation-opportunity (AMO) approach successfully introduced GHRM principles such as energy efficiency, use of recycled materials, and waste management.

Baro Gebang Beach has great potential to develop as a sustainable tourism destination. The main challenge in resource management is combining economic growth with environmental conservation. Fintech is present as an innovative solution to support tourism development in this area, by providing access to capital, community-based funding, and increasing operational efficiency. Through P2P lending, local craftsmen in Baro Gebang Beach can expand their businesses, create new jobs, and increase income. This literature review emphasizes the importance of digital literacy and cross-sector collaboration in creating an inclusive and sustainable tourism ecosystem.

This research explores the theological and economic value of Ulos as one of the local wisdom of the Batak people. Ulos, which is a traditional woven cloth, not only functions as body protection, but also contains rich symbolic meaning in various traditional ceremonies, reflecting love, prayer and hope. This study emphasizes the role of Ulos in reflecting Gospel values, such as love and salvation, and links them to theological responsibility in the context of economic activity. This research uses a qualitative approach with a case study method, which involves interviews and observations of Ulos craftsmen. The main focus is on the challenges this tradition faces in the modern era, while highlighting the need to empower artisans to utilize digital marketing. In this way, Ulos is understood as a means of preserving local culture as well as enlivening the values of the Kingdom of God in society.  

Entrepreneurship is a creative and innovative form that is used as a basis, tips and resources for seeking opportunities for success. The research discusses effective management and marketing which will not only increase sales but also strengthen J.Art's brand image in the handicraft market. This research uses data analysis techniques used in this research, namely descriptive qualitative, namely the researcher collects data obtained from observations of the craftsmen. The results of the research are that this business converts waste into high-value goods through the use of natural materials and biochemicals to ensure safety and sustainability. Commitment to quality is realized through team training, strict quality control and responsiveness to customer feedback.

Tonga Village is home to a significant number of carving craftsmen in North Toraja, who are renowned for their unique carving art. However, there is a growing concern that the younger generation is not fully aware of the cultural and historical significance of Toraja carvings. By employing qualitative research methods, including interviews, observation, and documentation, this study was able to identify several key issues. One such issue is the lack of regeneration of craftsmen, which has led to a decline in the number of individuals engaged in this practice. Additionally, there is a dearth of cultural socialization about Toraja carving in formal education, which has contributed to a lack of understanding about the significance and meaning of these motifs. In light of the aforementioned issues, there is a clear necessity for the establishment of an information medium that can elucidate the meaning and significance of Toraja carving in a comprehensive manner, with film serving as a potential conduit for such an endeavor. One potential solution is the use of a documentary film. The research method employed in this study is qualitative, employing a linear strategy as a creative strategy in media design. It is anticipated that the information will be conveyed in greater detail, in accordance with reality, and structured in a narrative that is aligned with the target audience, namely students and students. The implementation of the media will occur on a digital platform, thereby facilitating the dissemination of information on a wider scale and effectively increasing cultural knowledge through the use of attractive visuals, clear audio, and integrated narratives. The result of this research is the potential production of a documentary film that can function as a conduit of information, providing education to the community and thus serving as a resource for the public.  

Indonesia is a country that has rich and diverse culture that has existed since ancient times. Every ethnic group in Indonesia certainly has its own cultural characteristics. Wealth like this is what makes Indonesia famous for its customs, culture, language and literature. With this culture, we as the younger generation should preserve and maintain the authenticity of Indonesian culture. One of them is tikew crafts. Tikew is a form of local culture of the Gedung Ratu community which is made using woven techniques. Tikew is a form of local culture whose existence should be preserved and maintained. This research aims to determine the cultural value of tikew crafts as a form of local wisdom. Efforts to preserve, maintain and develop local culture at Gedung Ratu village officials formed a community of tikew craftsmen as a form of cultural preservation. This research method uses qualitative research methods with interview techniques with one of the Tiyuh Gedung Ratu staff. This research focuses on tikew crafts by examining the cultural values ​​contained therein. As a form of preserving local wisdom in Indonesia.

The research aims to analyze the application of the STP (Segmenting, Targeting, Positioning) marketing strategy to the MSME ceramic craftsman Denis Souvenir Sulastri in Dinoyo Ceramic Village, Malang. The STP approach is expected to help ceramic craftsmen identify potential market segments, determine the right target market, and strengthen product positions in a competitive market. The method used in this research is descriptive qualitative with data collection through observation and interviews with owners and craftsmen. The research results show that implementing the STP strategy is able to increase the attractiveness of Dinoyo ceramic products among tourists and local consumers who appreciate cultural and aesthetic values. However, the results also show that the implementation of digital marketing strategies still needs to be improved to reach a wider audience range. By understanding market needs and strengthening product positions, this ceramic craft MSME has the potential to become a sustainable local cultural and economic icon in Malang City.

Batik is a work of art that has unique cultural values. The existence of batik can be found at any time in all corners of the city of Pekalongan. Meanwhile, batik production and trading activities are active throughout the day, even late at night. The pulse of people's lives, which is never separated from batik, has given Pekalongan the image of a "batik city". This is quite relevant considering that the people of Pekalongan city cannot be separated from batik, batik has become the economic lifeblood of the people of Pekalongan. Pekalongan batik production is not only sold in the local market but has reached and penetrated the international market. As competition in the international batik industry has arrived, it is fitting for Pekalongan batik to receive legal protection. The legal protection in question is about intellectual property rights, one of which is related to the use of trademark rights. There are two problems in this research, namely how to obtain legal protection for brand rights, logos, batik motifs and models in Pekalongan and how to report criminal acts of misuse or counterfeiting batik logos/brands that have been registered with Intellectual Property Rights. This research was conducted using a normative juridical research model or a normative legal research method. The normative juridical research method is a library-based legal research method. In this research, research will be carried out by analyzing the problems being discussed relating to the regulations on Intellectual Property Rights, specifically Brand Rights. Then the author connects it with legal protection of brand rights for the Batik industry in Pekalongan. Research results Legal protection for copyright of batik motifs generally exists in the 2002 UUHC, as regulated in Article 12 letter i. Based on developments in the 1987 UUHC and 1997 UUHC, batik art that receives copyright protection is non-traditional batik art with the consideration that traditional batik art has become common property (public domain). In the 2002 Copyright Law, both traditional and contemporary batik receive protection. Legal protection for batik motif copyright is obtained automatically without registration. Copyright registration for Pekalongan batik motifs is still rarely done. UUHC 2002 basically protects the artistic work of batik craftsmen without having to register. This creates several problems, namely, new motifs created by batik craftsmen in Pekalongan are marketed, and within three months the printed batik will come out. Regarding this problem, the Pekalongan City and Regency Department of Industry and Trade has not yet taken action because basically most batik motifs in Pekalongan have not been copyrighted. If people want to protest and demand it, it will also cost a lot of money, even though most craftsmen in Pekalongan have little capital. The level of awareness and understanding of the public, especially small and medium industrial entrepreneurs, regarding copyright is still low, so this condition becomes even worse due to the lack of ability to access information, as well as understanding of relevant agency officials regarding the importance of copyright. Keywords: Brand Rights, Legal Protection, Pekalongan Batik

Bamboo crafts are works of art that have many benefits, such as musical instruments and household utensils. One way to make bamboo crafts is by weaving. The largest craft industry in the city of Trenggalek is the bamboo weaving industry. There are many health problems and work accidents in bamboo weavers such as complaints of low back pain, CTS or work accidents such as cuts, stabs, etc. The purpose of this physiotherapy education is to increase the understanding and knowledge of bamboo weaving craftsmen in order to avoid or resolve problems with the health and safety of workers. This activity shows results, namely that bamboo weaving craftsmen can understand the material well after being evaluated with a pre-test and post-test.