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Abstract. This study examines the impact of product quality and price on consumer satisfaction at Toko Batik Katura, Cirebon Regency, aiming to provide relevant strategies to enhance customer loyalty. An explanatory research method was employed to explain the causal relationship between product quality, price, and consumer satisfaction variables. Data collection was conducted through direct observation, questionnaires using a Likert scale, and documentation, involving 100 respondents selected through purposive sampling. The results indicate that product quality and price significantly influence consumer satisfaction, with a correlation coefficient of 0.9938 and a determination coefficient of 98.76%. This study recommends product innovation development, flexible pricing strategies, service quality improvements, and the utilization of digital platforms as part of a modern marketing approach. Keywords: Product Quality, Price, Consumer Satisfaction, Customer Loyalty, Marketing Strategy, Digital Platforms, Product Innovation, Service Quality, Explanatory Research. Abstrak. Penelitian ini mengkaji dampak kualitas produk dan harga terhadap kepuasan konsumen di Toko Batik Katura, Kabupaten Cirebon, dengan tujuan untuk memberikan strategi yang relevan guna meningkatkan loyalitas pelanggan. Dalam penelitian ini, metode explanatory research digunakan untuk menjelaskan hubungan kausal antara variabel kualitas produk, harga, dan kepuasan konsumen. Pengumpulan data dilakukan melalui observasi langsung, kuesioner dengan skala Likert, dan dokumentasi, melibatkan 100 responden yang dipilih secara purposive sampling. Hasil menunjukkan bahwa kualitas produk dan harga secara signifikan memengaruhi kepuasan konsumen, dengan koefisien korelasi sebesar 0,9938 dan koefisien determinasi sebesar 98,76%. Penelitian ini merekomendasikan pengembangan inovasi produk, strategi harga yang fleksibel, peningkatan kualitas layanan, serta pemanfaatan platform digital sebagai bagian dari pendekatan pemasaran modern. Kata kunci: Kualitas Produk, Harga, Kepuasan Konsumen, Loyalitas Pelanggan, Strategi Pemasaran, Platform Digital, Inovasi Produk, Kualitas Layanan, Penelitian Eksplanatori.

This study aims to analyze the effect of Return on Equity (ROE) on stock prices with Price to Book Value (PBV) as an intervening variable in companies listed on the Indonesia Stock Exchange (IDX). This study uses a quantitative approach with multiple linear regression methods. The sample consists of 64 company financial report data selected through purposive sampling technique. The results showed that ROE has no significant effect on stock prices, with a significance value of 0.511. In contrast, PBV has a positive and significant effect on stock prices, with a significance value of 0.002. Simultaneously, ROE and PBV have a significant effect on stock prices, as indicated by the significance value of the F test of 0.006. However, the R Square value of 0.155 indicates that this model is only able to explain 15.5% of the variation in stock prices, while the rest is influenced by other factors outside the model.  

This research aims to identify factors that influence tourists' interest in revisiting the Aslan Hill natural tourist attraction. The methodology used is to use a quantitative approach with data obtained from the results of questionnaires that have been distributed to the sample (research respondents) totaling 96 people. Through quantitative analysis with the help of Smart PLS software. 4, this study found that although the three independent variables (tourism facilities, price perception, and destination image) had a positive relationship with revisit intention, only price perception and destination image had a statistically significant influence. Apart from that, this research also confirms that the mediating variable is visitor satisfaction in the relationship between price perception and destination image and interest in visiting again, where satisfaction cannot mediate the influence of tourist facilities on interest in visiting again, while satisfaction can mediate the relationship between price perception and destination image on interest in visiting. return to the Aslan Hill Nature tourist attraction. The practical implication of this research is that it is important for natural tourism destination managers to not only focus on developing physical facilities, but also on efforts to build positive perceptions about the value offered and maintain consistent service quality to achieve visitor satisfaction.

This research aims to determine the influence of tax socialization, tax knowledge, tax understanding, and tax awareness on land and building tax compliance. This research was carried out in Naikliu Village, Nort Amfoang Utara District with a population of 534 taxpayers. The method used in selecting the sample was random sampling using the slovin formula and was determined as many as 100 respondents. This type of research is included in quantitative descriptive with survey methods. The type of data used in this research is primary data obtained by distributing 100 questonnaires and the total number of questionnaires that can be processed is 100. The statistical method used multiple linear regression analysis with the help of SPSS 25 application software. The results of this research show that the Socialization variabel tax, tax knowledge, tax understanding, are partially insignificant to taxpayer compliance, meanwhile taxpayer awareness partyally has a significant effect on land and building tax compliance. Meanwhile, the variables of tax socialization, tax knowledge, tax understanding, and tax awareness together simultaneosly influence taxpayer compliance. 

Penelitian ini bertujuan untuk menilai dampak dari sistem teknologi informasi, komunikasi, dan partisipasi komunitas terhadap efektivitas pelayanan tanggap bencana. Efektivitas pelayanan dalam situasi tanggap bencana sangat penting untuk penanggulangan dan mitigasi bencana, dan penelitian ini berfokus pada tiga variabel utama yang dianggap memengaruhi kinerja dalam konteks ini. Metodologi penelitian yang digunakan adalah analisis regresi berganda, dengan data dikumpulkan melalui kuesioner yang dibagikan kepada petugas dan relawan BPBD (Badan Penanggulangan Bencana Daerah) serta masyarakat lokal. Hasil analisis menunjukkan bahwa sistem teknologi informasi dan komunikasi tidak berpengaruh signifikan terhadap efektivitas pelayanan tanggap bencana. Sistem teknologi informasi yang optimal dan komunikasi yang efektif terbukti meningkatkan koordinasi serta respons dalam situasi darurat.

This study aims to determine the effect of working hours and labor on wages with loyalty as an intervening variable (Case Study of Convection Tailors in Medan City). The research method used is a survey method by distributing questionnaires to respondents consisting of several convections in Medan City. This research uses quantitative methods, primary data collection techniques by distributing questionnaires. The population and sample were 85 respondents and used a saturated total sampling technique. This research uses SPSS statistical tools. The data was analyzed using multiple regression analysis methods. The results of this study indicate that Working Hours have a significant effect on Wages. This is evidenced by because the tcount for the Working Hours variable (2.314) is greater than the ttable (1.989) and the sig value is 0.014 <0.05. Labor has a significant effect on wages. This is evidenced by because the tcount for the Labor variable (3.609) is greater than the ttable (1.989) and the sig value is 0.001 <0.05. Loyalty cannot mediate the effect of working hours on wages. This is evidenced by because the tcount for the indirect effect of the Working Hours variable (0.007) is smaller than the ttable (1.989). Loyalty can mediate the effect of Labor on Wages. This is evidenced by because the tcount for the indirect effect of the Working Hours variable (2.025) is greater than the ttable (1.989). As well as Working Hours and Labor have a simultaneous and significant effect on Wages. This is evidenced by because the Fcount of (6.518) is greater than the Ftable (3.11) and the sig value of 0.002 <0.05.  

Safety Leadership merupakan proses interaksi antara pemimpin dan pekerja untuk mencapai tujuan  keselamatan  yang  sangat penting dalam keberlangsungan proyek. Safety  Leadership Penerapan Keselamatan, Kesehatan Kerja Dan Lingkungan Dalam Proyek Konstruksi (Studi Kasus  Pembangunan  Gedung  Teater  Kabupaten  Karanganyar),  penelitian  untuk  mencari pengaruh safety leadership PT. Bettindo Bintang Perkasa terhadap perilaku keselamatan pekerja, mengetahui kepatuhan dan kedisiplinan pekerja dalam memakai Alat Pelindung Diri, khususnya pekerja pada ketinggian. Metodologi penelitian membahas rancangan, variabel penelitian & definisi operasional, serta teknik pengumpulan & analisis data. Langkah penelitian dengan menggunakan cross sectional, data diperoleh dari lembar checklist observasi dan wawancara. Hasil  dan  Analisa  penelitian  menyajikan kajian evaluasi penerapan prosedur kerja Kesehatan dan  Keselamatan  Kerja,  evaluasi  kesesuaian  teknik  aman  bekerja  di  ketinggian,  penerapan penggunaan alat pelindung diri &  perangkat  penahan jatuh  serta tenaga  kerja  bekerja  pada ketinggian.

This research aims to investigate the effect of Korean Street Food marketing strategies on MSMEs in Pasar Cidu Makassar on increasing sales volume, with social media as an intervening variable. Quantitative methods were used in this research by collecting data through surveys of 50 MSME owners or managers at Pasar Cidu Makassar who actively use social media in their marketing strategies. The results of multiple regression analysis show that marketing strategy has a significant direct influence on social media (path coefficient = 0.541, p < 0.05) and sales volume (path coefficient = 0.646, p < 0.05). In addition, social media also has a significant influence on sales volume (path coefficient = 0.062, p < 0.05), acting as a mediator between marketing strategies and increasing sales volume. Path analysis shows that the total effect of marketing strategy on sales volume is 0.6795, which indicates the existence of significant direct and indirect effects. These findings emphasize the importance of integrating marketing strategies and social media in an effort to increase the sales volume of Korean Street Food MSMEs at Cidu Makassar Market.

Penelitian ini mengkaji dampak dari kompleksitas sistem informasi dan ketersediaan sumber daya terhadap kualitas audit sistem informasi pada Perusahaan XYZ. Penelitian ini bertujuan untuk mengevaluasi bagaimana kedua variabel tersebut mempengaruhi efektivitas dan akurasi proses audit. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dan dianalisis untuk menentukan hubungan antara kompleksitas, ketersediaan sumber daya, dan kualitas audit. Hasil penelitian menunjukkan hubungan yang signifikan, menekankan pentingnya pengelolaan kompleksitas dan alokasi sumber daya untuk meningkatkan hasil audit. Penelitian ini memberikan kontribusi dalam meningkatkan praktik audit melalui penyesuaian strategis dalam kompleksitas sistem dan pengelolaan sumber daya.

Penelitian ini mengkaji dampak dari kompleksitas sistem informasi dan ketersediaan sumber daya terhadap kualitas audit sistem informasi pada Perusahaan XYZ. Penelitian ini bertujuan untuk mengevaluasi bagaimana kedua variabel tersebut mempengaruhi efektivitas dan akurasi proses audit. Dengan menggunakan pendekatan kuantitatif, data dikumpulkan dan dianalisis untuk menentukan hubungan antara kompleksitas, ketersediaan sumber daya, dan kualitas audit. Hasil penelitian menunjukkan hubungan yang signifikan, menekankan pentingnya pengelolaan kompleksitas dan alokasi sumber daya untuk meningkatkan hasil audit. Penelitian ini memberikan kontribusi dalam meningkatkan praktik audit melalui penyesuaian strategis dalam kompleksitas sistem dan pengelolaan sumber daya.

Tujuan penelitian ini untuk menganalisis bagaimana kebijakan suku bunga memengaruhi return saham di Indonesia, dengan mempertimbangkan data historis, teori keuangan, dan fenomena terkini di pasar saham. Penelitian ini menggunakan pendekatan kuantitatif dengan data sekunder berupa data suku bunga, indeks harga saham gabungan (IHSG), dan return saham individu dari periode tertentu. Analisis yang digunakan oleh peneliti untuk mengetahui pengaruh masing-masing variabel menggunakan teknik analisis regresi linier sederhana. Berdasarkan analisis data historis, ditemukan adanya hubungan negatif yang signifikan antara suku bunga dan return saham. Ketika suku bunga naik, return saham cenderung turun. Kebijakan suku bunga rendah yang diterapkan selama pandemi COVID-19 memberikan momentum positif bagi pasar saham. Kebijakan suku bunga memiliki pengaruh signifikan terhadap return saham di Indonesia. Perubahan suku bunga memengaruhi biaya modal dan ekspektasi investor, yang pada akhirnya tercermin dalam pergerakan harga saham. Oleh karena itu, investor dan pelaku pasar perlu terus memantau kebijakan suku bunga dan faktor ekonomi lainnya untuk memaksimalkan keuntungan dan meminimalkan risiko dalam investasi. Kata kunci : suku bunga

Purpose: The purpose of this study is to analyze the Influence of Competence, Complexity, Workload on Audit Quality. In addition, this study is to determine whether or not there is a role of understanding information systems in moderating the influence of Competence, Complexity, Workload on Audit Quality. Method: The population in this study were auditors working in Public Accounting Firms in Semarang City. The research sample used a purposive sampling technique. The data collection technique was distributing questionnaires to 15 KAPs in Semarang City, with a note that 11 KAPs were willing to fill out the questionnaire while 4 KAPs refused to fill out the questionnaire. The analysis tool used was IBM SPSS Statistics 23. Findings: The results of the study prove that competence has a significant negative effect on audit quality, complexity and workload do not affect audit quality. Meanwhile, understanding information systems can moderate by strengthening the influence of competence on audit quality and understanding information systems can moderate by weakening the influence of complexity and workload on audit quality. Novelty: In this study, previous studies have not found involvement in competence, complexity, and workload that have an effect on audit quality. So the author is interested in researching more deeply about the factors that influence audit quality by presenting a moderating variable, namely understanding of information systems.  

Cyberloafing merupakan tindakan karyawan yang disengaja berupa penggunaan akses internet perusahaan untuk browsing situs-situs yang tidak berkaitan dengan pekerjaan dan dilakukan selama jam kerja untuk kepentingan pribadi. Cyberloafing menyebabkan produktivitas menurun dan dapat merugikan perusahaan. Penelitian ini bertujuan untuk menganalisis pengaruh pengawasan kasar terhadap cyberloafing melalui kelelahan emosional dan komitmen organisasi. Metode penelitian ini merupakan explanatory research dengan pendekatan kuantitatif. Subyek penelitian yaitu tenaga kependidikan perguruan tinggi XXX. Kuesioner menggunakan skala likert. Variabel yang diukur adalah Pengawasan Kasar, Kelelahan Emosional, Komitmen Organsisasi dan Cyberloafing. Analisis data adalah Structural Equation Modelling (SEM) Partial Least Square (PLS). Sampel penelitian adalah enam puluh tujuh tenaga kependidikan perguruan tinggi XXX. Hasil penelitian yaitu Pengawasan kasar berpengaruh positif terhadap cyberloafing, Pengawasan kasar berpengaruh positif terhadap kelelahan emosional, Kelelahan emosional berpengaruh positif terhadap cyberloafing, Kelelahan emosional memediasi hubungan antara pengawasan kasar dan cyberloafing dengan efek partial mediation, Komitmen organisasi memoderasi hubungan antara kelelahan emosional dan cyberloafing.

The research was conducted to determine the influence of motivation, non-physical work environment and work conflict on employee job satisfaction at PT. Karya Sukses Usaha Mandiri. The data in the study were obtained through questionnaires, observations and interviews. The sampling technique used in this study is Nonprobability Sampling with a total sample technique. The results of the study show that 1. The results of the T test calculated for the work motivation variable of 5,336 > T-table 2,024 and the sig value of 0.000 < 0.025, namely work motivation had a significant effect on job satisfaction. 2. The results of the T test calculated on the non-physical work environment variable of 2,955 > t-table 2,024 and the sig value of 0.005 < 0.025, namely the non-physical work environment had a significant effect on job satisfaction. 3. The results of the T test calculated on the work conflict variable of 3,269 > t-table 2,024 and The SIG value is 0.002 < 0.025, namely work conflict has a significant effect on job satisfaction. The results of the determinant coefficient showed that work motivation, non-physical work environment and work conflict had an influence on the job satisfaction variabel of 49.7% while 50.3% was influenced by other variabels that were not studied in this research

Penelitian yang dilakukan terdiri dari Variabel Bebas yaitu Faktor Kepuasan Pelanggan (X) yang  meliputi 4 (empat) sub variabel yaitu Kualitas Produk (X1), Kualitas Pelayanan (X2), Harga (X3), Promosi (X4), dan Variabel Terikat yaitu Kepuasan Pelanggan (Y). Jumlah sampel yang diambil sebanyak 58 responden. Teknik analisa data yang digunakan adalah regresi linier berganda, kefesien korelasi berganda (R), koefesien determinasi (R2), uji F dan uji t. Hasil analisis regresi linier berganda didapatkan persamaan Y = 2,012 + 0,409 X1 + (- 0,072) X2 + 0,219 X3 + (- 0,019) X4. Hasil analisis koefesien korelasi berganda (R) menunjukkan hubungan antar variabel independen dan variabel dependen sebesar 0,652 adalah kuat, hal ini dapat menjelaskan bahwa variabel Faktor Kepuasan Pelanggan (X) mempunyai pengaruh yang kuat terhadap variabel Kepuasan Pelanggan (Y). Hasil koefesien determinasi (R2) sebesar 0,426 atau 42,6%, menunjukkan bahwa 42,6% variabel Kepuasan Pelanggan (Y) dipengaruhi oleh variabel Faktor Kepuasan Pelanggan (X) dan sisanya 57,4% dipengaruhi oleh sebab-sebab lain yang tidak terdapat dalam penelitian. Hasil uji F (simultan) didapatkan nilai Fhitung sebesar 9,823 dengan nilai signifikasi sebesar 0,000,dengan nilai signifikasi tabel 0,05 dan Ftabel sebesar 2,758 hal ini pengujian hipotesa nilai Fhitung> Ftabel maka H0 ditolak Ha diterima. Hal ini berarti variabel bebas berpengaruh secara bersama-sama terhadap variabel terikatatau variabel Faktor Kepuasan Pelanggan (X) berpengaruh secara bersama-sama terhadap variabel Kepuasan Pelanggan (Y). Hasil uji t (uji parsial) menunjukkan sub variabel yang dominan adalah kualitas produk (X1) dengan nilai thitung sebesar 3,983 dengan nilai tingkat signifikasi 0,000 < 0,05 dan diketahui ttabel sebesar 2,006, hal ini berarti thitung> t tabel maka H0 ditolak Ha diterima.

In Indonesia, the use of digital payments is increasingly widespread, especially among the younger generation. Along with the increasing use of digital payments, it has also made people in Indonesia become more consumptive.  It is important to understand the factors that influence consumer behavior in using these services. This research aims to analyze the influence of the use of digital payments and service quality on the consumer behavior of the people of Bandar Lampung, by considering the role of consumer trust as a mediating variable. This research uses descriptive research methods with a quantitative approach. The research population is people who live in Bandar Lampung City, while the sample consists of 96 respondents. The sampling technique uses non-probability sampling with a sampling technique, namely the purpose sampling technique. The data analysis method uses Partial Least Square (PLS) and then the data obtained is processed using SmartPLS 4 software. The research results show that there is an insignificant negative influence between digital payment variables on consumer behavior. There is a positive and significant influence between digital payment variables on consumer trust. There is an insignificant positive influence between service quality and consumer behavior. There is a positive and significant influence between service quality and consumer trust. There is an insignificant positive influence between the consumer trust variable on consumer behavior. Trust does not mediate the relationship between digital payments and service quality on consumer behavior.

Employee commitment in an organization is not just carrying out their duties and obligations as employees in accordance with their job descriptions, but doing their best with their thoughts, attention, ideas, and dedication to produce the best for the organization. The problem that occurred at X Hospital Central Jakarta was the decreasing employee commitment related to the lack of employee intensity to stay working for a long time at X Hospital Central Jakarta and there were still employees who left the work hours room with a percentage of 27%, thus reducing the overall performance of the hospital and the lack of supporting work facilities. The purpose of this study was to analyze the influence of democratic leadership style and organizational culture simultaneously on employee commitment mediated by the work environment. This research method is quantitative causality against 64 non-medical employees who have worked for at least 6 months at X Hospital Central Jakarta. The sampling method was total sampling. The data analysis method used was the Three Box Method and the Path Analysis Method with SEM AMOS. The results of the study found that democratic leadership style and organizational culture simultaneously have a positive effect on employee commitment with the mediation of the work environment, democratic leadership style does not affect employee commitment, democratic leadership style does not affect the work environment, organizational culture does not affect employee commitment, organizational culture has a positive effect on the work environment, the work environment has a positive effect on employee commitment. The implications of the study in theory will prove the influence of research variables and in managerial terms will further improve the system of facilities for work facilities and improve communication between leaders and employees in hospitals. Suggestions for the need for attention from the hospital management to improve work facilities and improve communication between leaders and employees.

This study aims to examine the effect of Corporate Social Responsibility and Islamic Advertising on Corporate Reputation with Customer Satisfaction as an intervening variable on Shopeefood application users in Bandar Lampung City from an Islamic business perspective. This study uses a quantitative approach, data collection is carried out through a survey with a questionnaire in the form of a google form. The population in this study are Shopeefood application users and domiciled in Bandar Lampung City. The sample of this study was 100 respondents using a non-probability sampling method with a purposive sampling technique, and using SEM analysis tools using PLS and the results of data processing obtained using smartpls. The results showed that the variables of Corporate Social Responsibility and Islamic Advertising have a positive and significant effect on Corporate Reputation. Customer Satisfaction has a positive and significant effect on Corporate Reputation. The Customer Satisfaction variable mediates the influence of Corporate Social Responsibility on Corporate Reputation. Meanwhile, Customer Satisfaction is unable to mediate the influence of Islamic Advertising on Corporate Reputation.

Penelitian ini bertujuan untuk mengetahui pengaruh Electronic Word of Mouth dan Brand Image terhadap Keputusan Pembelian di Shopee. Populasi penelitian ini adalah mahasiswa fakultas ekonomika dan bisnis Universitas 17 Agustus 1945 Semarang Kelas regular pagi yang berjumlah 312 mahasiswa. Sampel diambil berdasarkan Mahasiswa FEB Universitas 17 Agustus 1945 Semarang kelas regular pagi; mempunyai aplikasi dan akun shopee; dan pernah berbelanja di marketplace shopee sebanyak 80 orang. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis linier berganda dengan asumsi klasik. Hasil penelitian secara parsial variabel Electronic Word of Mouth dan Brand Image berpengaruh positif dan signifikan terhadap Keputusan.

Tujuan utama dari penelitian ini untuk mengetahui apakah Perilaku Inovatif memiliki efek mediasi pada hubungan antara Disiplin kerja , Budaya kerjam dan Pelatihan dengan kinerja. Data dikumpulkan dari 170 tenaga Kesehatan pada 10 Puskesmas yang berada di Wilayah Kabupaten dan Kota Madia Pekalongan, Provinsi Jawa Tengah. Responden dipilih dengan menggunakan teknik purposive sampling. Pemodelan persamaan struktural digunakan untuk menganalisis data yang dikumpulkan. Studi ini mengungkapkan: 1) Disiplin kerja berpengaruh signifikan terhadap perilaku Inovatif, 2) Budaya kerja berpengaruh signifikan terhadap kinerja, 3) Pelatihan mempunyai pengaruh signifikan terhadap kinerja , 4) Disiplin kerja berpengaruh signifikan terhadap kinerja, 5) Budaya kerja berpengaruh signifikan terhadap perilaku inovatif, 6) Pelatihan mempunyai pengaruh signifikan terhadap perilaku inovatif 6) Perilaku inovatif mampu memediasi hubungan Disiplin kerja, Budaya kerja, dan Pelatihan dengan kinerja. Penelitian ini merekomendasikan kinerja Pegawai Puskesmas di Pekalongan dapat ditingkatkan dengan meningkatkan disiplin kerja, Budaya kerja, dan Pelatihan melalui efek tidak langsung melalui variabel Perilaku Inovatif dari pegawai. Kata kunci: Disiplin kerja, Budaya kerja, Pelatihan, Perilaku Inovatif, Kinerja.   Abstract The main objective of this study was to determine whether Innovative Behavior has a mediating effect on the relationship between Work Discipline, Work Culture,  and Training with performance. Data were collected from 170 Health workers at 10 Health Centers located in the Regency and City of Pekalongan, Central Java Province. Respondents were selected using purposive sampling techniques. Structural equation modeling was used to analyze the collected data. This study revealed: 1) Work discipline has a significant effect on Innovative behavior, 2) Work culture has a significant effect on performance, 3) Training has a significant effect on performance, 4) Work discipline has a significant effect on performance, 5) Work culture has a significant effect on innovative behavior, 6) Training has a significant effect on innovative behavior 6) Innovative behavior is able to mediate the relationship between Work Discipline, Work Culture, and Training with performance. This study recommends that the performance of Health Center Employees in Pekalongan can be improved by improving Work Dicipline, Work Culture, and Training through indirect effects through the Innovative Behavior variable of employees.