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As an agricultural country, farmers in Indonesia have a crucial role, their existence must be safeguarded within the agricultural sector. Encouraging farmers to engage in breeding or develop new superior plant varieties is essential for fostering independent and advanced Indonesian farmers. These breeding activities are governed by Law Number 22 of 2019 on Sustainable Agricultural Cultivation System, and Law Number 29 of 2000 Plant Variety Protection. However, these laws have led to challenges for farmers involved in breeding, as the Plant Variety Protection Law adopts liberal approach that prioritizes individual economic benefits and specifically protects breeders who have registered their new varieties. As a result, farmers who use traditional knowledge in their breeding practices are vulnerable to criminalization due to the registration system. This paper will examine the rights of farmers in breeding activities under Indonesian law and compare with regulations in Malaysia, which shares geographical proximity, customs, and membership in the World Trade Organization. The research method is normative legal research, utilizing both conceptual and comparative approach. The objective to explore the legal protection of farmers’ rights in breeding activities in both Indonesia and Malaysia, and provide recommendations for improving the protection of farmers' rights in the future.

Cemani Village, Grogol District, Sukoharjo, has great potential to be developed as an agrotourism destination, thanks to its fertile land and strong community support. However, the development of the agricultural sector, particularly orchard, remains limited. This community service program aims to empower women through the Farmers Women’s Group (KWT) and PKK, with focus on food security through urban farming. Activities include extension of superior seed planting, training in horticultural cultivation techniques, and distribution of seeds to the community. The program also introduces the concept of agrotourism to boost income through harvests and educational tours. The results show an increased understanding of sustainable cultivation techniques. To ensure the program's sustainability, further training, infrastructure development, and routine monitoring are required, along with collaboration between the village government, universities, and BUMDes to establish Cemani Village as a model of agrotourism destination.

This community service activity aims to increase the potential of the creative economy through the processing of marine products, especially squid, into a culinary product with selling value, namely sauteed balado squid. This activity was held in Kampung Satu Village, Central Tarakan District, Tarakan City, North Kalimantan Province, on Tuesday, May 6, 2025, at 09.00–15.00 WITA, at the Kramik Boarding House of Mr. Nurul, Jl. Pulau Banda, Kampung Satu Skip. This activity aims to provide training to the community in processing squid into ready-to-sell processing, as well as opening up local culinary business opportunities. The methods used include community service approaches, direct training, and activity documentation. The results of the activity showed an increase in the participants' skills in processing squid into products of economic value and an increase in public interest in entrepreneurship in the culinary sector. With this activity, it is hoped that the community will be able to create superior processed products based on local potential that are able to compete in the digital market, thereby encouraging the growth of the creative economy in coastal communities

This study aims to analyze the cultivation process and marketing management strategies of ornamental plants applied by Ganda Nursery as one of the MSMEs in the horticulture sector. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The results of the study indicate that Ganda Nursery has succeeded in implementing sustainable ornamental plant cultivation techniques, including through the selection of superior seeds, the use of organic planting media, and pest control based on botanical pesticides. From a management aspect, Ganda Nursery utilizes digital marketing strategies through social media such as Instagram and WhatsApp to expand market reach and increase sales. This success cannot be separated from the application of sustainability principles and Islamic values ​​that emphasize the importance of managing natural resources wisely and responsibly. The obstacles faced include fluctuations in market demand, business competition, and limited resources, but are overcome by product innovation and improving service quality. This study is expected to be a reference for other MSMEs in developing sustainable and highly competitive ornamental plant businesses.

The purpose of this study is to examine the structure of economic performance and identify superior clusters in districts/cities in order to develop a basis for formulating effective regional development strategies. The methodology used is quantitative with a descriptive approach that includes analysis of location quotient (LQ), shift share and class typology. Secondary data comes from official institutions such as the Central Statistics Agency (BPS). The results of the study indicate that Sidoarjo has an advantage in the manufacturing sector (LQ 1.85) and is included in the category of advanced and rapidly developing regions. Lamongan stands out in the agricultural and fisheries sectors with significant growth, although its contribution to GDP is low, it is classified as a rapidly developing region. Gresik has a large and solid commercial sector, but its growth is still lagging behind the national average. Pasuruan is included in the lagging category because its education services sector has not become the mainstay of the economy. The cluster approach has proven successful in identifying regional potential and formulating data-based development policies. Cross-sector collaboration and responsive and supportive government policies are key factors in developing superior clusters that can accelerate regional economic growth in an inclusive and sustainable manner.

Background: Deviant work behavior in the health service sector can reduce the performance of officers and hospital performance. The problem at Bhayangkara Hospital Class IV Mamuju is that there are symptoms of deviant work behavior based on the results of a preliminary survey. Research purposes: The purpose of this research is to provide solutions to efforts to reduce deviant behavior in the workplace by identifying factors such as perceived organizational support, perceived organizational justice, and emotional labor. Research methods: The study used a quantitative causality design that analyzed the causal influence along with descriptive analysis using the three-box method. Respondents consisted of 134 hospital staff. The sampling method used saturated samples or census methods. The data analysis method used partial least square equation modeling. Research result: The results of the study indicate that perceived organizational support has a negative effect on deviant workplace behavior. Perceived organizational justice does not affect deviant workplace behavior. Emotional labor has a positive effect on deviant workplace behavior. Perceived organizational support does not affect emotional labor. Perceived organizational justice has a negative effect on emotional labor. Emotional labor has the greatest effect on changes in deviant workplace behavior compared to perceived organizational support and perceived organizational justice. Conclusion: Providing fair compensation according to the performance of each officer, openness from superiors to their subordinates in explaining work procedures, and managing emotions originating from within the officer will reduce deviant behavior in the workplace.

Sustainable development requires a superior generation that not only has technical knowledge, but also soft skills to face increasingly complex global challenges. Soft skills include abilities such as communication, leadership, teamwork, problem solving, creativity, and work ethics, which are very important in supporting the achievement of the Sustainable Development Goals. A superior generation with good mastery of soft skills is able to become innovative and competitive agents of change, while contributing to creating social, economic and environmental balance. This research highlights the importance of integrating soft skills development in education and training systems, both formal and non-formal, as a strategy to build the capacity of the younger generation. A holistic approach is needed, involving collaboration between the government, educational institutions, community organizations and the private sector in creating a learning environment that supports the strengthening of soft skills. Through experiential learning, leadership training, and character development programs, young people can develop their potential in line with the needs of the world of work and the demands of sustainability. Research results show that generations who excel in soft skills have a greater ability to adapt to change, work in cross-cultural teams, and create innovative solutions to problems

PT Nouf Teknik Nusantara is a company operating in the marine and electrical sector. PT Nouf Teknik Nusantara makes a full contribution to the Indonesian shipping industry. It cannot be denied that competition is currently at the highest level in the trade sector, especially in the Marine and Electrical trade sector, there are many competitors who are superior in providing services and in procuring goods, according to consumer needs. This research aims to analyze and determine the effect of compensation and work discipline on employee performance at PT Nouf Teknik Nusantara. This type of research uses a questionnaire distributed to employees of PT Nouf Teknik Nusantara. The data collected from the questionnaire is tabulated and then processed. To carry out data processing, researchers used SPSS 27 software. The results of this research show that compensation influences employee performance at PT Nouf Teknik Nusantara, work discipline influences employee performance at PT Nouf Teknik Nusantara, compensation and work discipline simultaneously influence employee performance at PT Nouf Teknik Nusantara.

The maritime industry plays a critical role in global trade but faces growing pressure to integrate environmental sustainability into its operations. This research analyzes the industry using the Structure-Conduct-Performance (SCP) framework to understand the relationship between market structure, firm behavior, and both economic and environmental performance. The study provides original value by extending the traditional SCP model to include environmental sustainability, addressing a critical gap in previous research. Key research questions include how market concentration, regulatory compliance, corporate environmental responsibility (CER), and technological innovation affect both profitability and sustainability. Using qualitative data from industry professionals and maritime educators, the analysis highlights that proactive regulatory compliance and high CER commitment drive superior economic and environmental outcomes. Firms that invest in green technologies enjoy enhanced performance, while those prioritizing short-term profits struggle with long-term competitiveness. The results offer practical insights for policymakers and industry leaders, emphasizing the need for inclusive market structures and stronger regulatory frameworks to support sustainability across the sector.

The study aim to describe and analyze the development of alae sektare beach tourism village in improving welfare. The research method used in this research is descriptive qualitative method. Field research data collection techniques using observation techniques and interview techniques. The research data analysis technique uses triangulation from Milles and Huberman, namely data reduction, data display and verification. The results of the study indicate that the development of the alae sektare beach tourism village in improving the welfare of the community can be done: first, through the allocation of village funds where village funds managed by the village government are partially allocated to develop the alae sektare beach tourism sector and also improve other facilities Second, the development of community resources. the community is actively involved in the management of alae sektare beach tourism by conducting coaching for the development of community knowledge. third, highlighting local wisdom with the appearance of traditional arts and also serving traditional food to attract visitors. This traditional menu is a superior menu that is in great demand by visitors. The conclusion that the management of the alae sektare beach tourism village through the allocation of village funds is still not optimal so that in the future it is hoped that the village government will prioritize village funds for the development of beach tourism to realize the economic independence of the lantik village community in the srimeulue district

Artificial Intelligence (AI) has brought changes in various sectors including education, particularly at the secondary school level. This study aims to analyze the role of AI in improving academic learning, identify the positive impact of AI implementation in the education sector, and compare the effectiveness of AI-based learning with conventional methods. Using the Systematic Literature Review (SLR) method, this study analyzed 50 scientific articles published between 2019-2024 from ScienceDirect, IEEE, Semantic Scholar, and Google Scholar databases. The results showed that the implementation of AI improved students' academic performance by 23% compared to traditional methods, with an increase in students' learning motivation by 35%. In the aspect of adaptive learning, AI shows an increase in learning effectiveness by 30% and increases student participation in distance learning by 40%. Comparison with conventional methods shows the superiority of AI-based learning in material personalization (90% vs 60%), feedback system (85% vs 40% responsiveness), and student engagement (75% vs 45%). However, the research found that optimal results are achieved through blended learning that combines the power of AI with the social interaction of conventional learning.

This research  aims to analyze the application of the McKinsey 7S framework in achieving sustainable performance management at Fresh Bright Pool, Tanjungpinang, amid the increasingly competitive local entertainment industry. The study explores the seven core elements of McKinsey 7S—strategy, structure, systems, shared values, skills, leadership style, and staff—to understand the dynamics of performance management and innovation in the service sector. A qualitative approach was employed, collecting data through in-depth interviews with two staff members and several visitors, supported by document analysis to ensure data validity. The results show that the elements of strategy and shared values are the primary strengths of Fresh Bright Pool in creating superior customer experiences, such as through the improvement of billiard facilities, optimization of bar services, and implementation of a more structured reservation system. The shared value of "comfort and togetherness" has successfully built a friendly and inclusive work culture. Collaborative leadership styles enhance staff engagement in operational processes, while the skills and staff elements still face challenges, including limited technical training and capacity development in customer service. This study provides valuable insights for Fresh Bright Pool to continue strengthening these elements to improve efficiency, maintain competitive advantage, and achieve operational sustainability in the local entertainment industry.

The digital era has created a generation of digital natives with superior technology adaptability. However, to achieve success in the world of work, soft skills competencies remain an important factor that supports individual success. This study aims to explore the role of soft skills competencies in digital natives in building a successful career. Using a qualitative approach, data was collected through in-depth interviews with young digital native workers in various industry sectors. The results showed that interpersonal communication skills, teamwork, adaptability, and time management were the main elements that contributed to their success. The findings highlight the importance of synergy between technical and soft skills in facing the complex challenges of the world of work. The implications of this study offer insights for organizations to develop training programs that are holistic and support the development of soft skills as part of a human capital capacity building strategy.

Indonesia is a country with a high level of earthquake vulnerability, thus demanding innovation in building structural engineering that is not only safe but also environmentally friendly. In the context of sustainable development, bamboo as an abundant local material is starting to gain attention as an alternative to conventional materials. Bamboo, when processed into composites in the form of fibers or in combination with thermoplastic and thermoset polymers, has been proven to have superior mechanical properties, including tensile strength, stiffness, and resistance to chemical degradation. In addition, the characteristics of water absorption that are controlled through certain treatments make bamboo composites more competitive compared to synthetic materials. The application of bamboo composites in construction is not only limited to new materials in structural elements, but also effective in retrofitting methods. For example, recent research shows the potential of bamboo composites in strengthening reinforced concrete beams and improving the performance of frame systems in earthquake-resistant structures. In line with this, seismic design regulations and standards such as the comparison between SNI 1726:2012 and SNI 1726:2019 demonstrate the importance of adapting structural designs to local seismic conditions. The integration of bamboo composite materials with structural capacity analysis, numerical simulation, and pushover analysis methods has yielded promising results for improving building resilience to dynamic loads. Beyond technical aspects, this approach also supports environmental objectives. Several studies have even developed eco-friendly home prototypes utilizing innovative material combinations, including geopolymer blocks and natural fibers. Thus, the use of bamboo composites not only provides a technical solution to earthquake challenges but also contributes to global efforts to reduce the carbon footprint of the construction sector.

Bicak Village is a village with promising economic potential, especially through the Micro, Small and Medium Enterprises (MSME) sector. However, challenges in marketing and branding local products are still a significant obstacle for MSMEs in this village.  This article aims to optimize the use of social media and e-commerce as superior branding strategies to increase the competitiveness of MSMEs in Bicak Village. The method used in this article focuses more on a qualitative analysis approach, namely data collection, observation, and direct interviews with MSME actors. The results found are exploring how MSME actors can utilize digital platforms to increase product visibility, reach a wider market, and strengthen their image. brand. The research results show that implementing this digital strategy will not only increase sales, but will also have a positive impact on the sustainability of MSME businesses in Bicak Village.

This community service aims to develop superior agribusiness products based on local wisdom in Batuputih Laok Village, Batuputih Subdistrict, Sumenep Regency. The implementation method includes five main stages: needs identification and analysis, program and action plan development, training and counseling, program implementation, and monitoring, evaluation, and follow-up. The results show a significant increase in agricultural productivity and quality due to the integration of modern agricultural technology with local knowledge. Corn productivity increased by 30%, and the quality of tobacco produced improved, leading to higher selling prices. Support from the government, research institutions, the private sector, and active community participation were key factors in the program's success. In conclusion, this program successfully improved farmers' welfare and strengthened the village's agribusiness capacity sustainably.

This community service article aims to optimize and revitalize the various tourism potentials of Mojogebang village, especially the potential for community-based tourism to improve the economy of village residents. The efforts made are through formal outreach as well as ongoing direct approaches and guidance to village residents in realizing Mojogebang village as a community-based tourism village. Our findings in the field are that there are several tourism potentials that have not been explored and have not received optimal attention from policy makers, namely the local government. By involving Bumdes and Pokdarwis as well as the private sector and the wider community who are concerned about tourism potential, we are trying to involve active community participation to jointly realize the optimization and revitalization of village potential that has not been explored and touched by community creativity. The result of this community service is the emergence of awareness from all parties about the importance of exploring tourism potential in the village, and realizing it in concrete form regarding various superior village tourism which is able to make Mojogebang village one of the tourist village destinations.  

Merdeka curriculum is a new curriculum from the Ministry of Education and Culture which is a renewal of the previous curriculum and educational changes to realize superior Indonesian Human Resources (HR) with the profile of Pancasila students. Computational thinking is a core skill needed and is considered by experts to be able to support the education sector in the 21st century, therefore computational thinking is part of the independent curriculum. For this reason, this research focuses on analyzing computational thinking in teachers and students in the context of implementing an Merdeka Curriculum. The purpose of this research is to find out, describe and to improve the analysis of computational thinking in teachers and students in the implementation of an Merdeka Curriculum. The method used in this research is the literature study method by identifying based on previous research in various literature sources to be analyzed. This research identified 5 previous journals published from 2022 to 2023. The result of this research is that the integration of computational thinking in the implementation of the Merdeka Curriculum has great potential and is an important step to improve the quality of learning or education in Indonesia in order to prepare or give birth to the next generation who are creative, innovative, able to solve problems and can be competitive in the digital era.

Islamic education, as an effort to improve the quality of human resources, is an important sector that needs attention in supporting the achievement of national development goals. Through Islamic education, it is hoped that quality individuals can be formed who are able to contribute to achieving national development targets. Bearing in mind that national development requires superior human resources, both in general science and religion, attention, management and utilization of these human resources must be carried out optimally. In this research, the author formulates the problem: Is there a role for personnel management in improving the quality of Islamic education at Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru East Lampung in the 2022/2023 academic year? The aim of this research is to determine the role of personnel management in improving the quality of Islamic education at Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru East Lampung in the 2022/2023 academic year. This research sample included all teachers, staff and employees of Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru, totaling 42 people. To collect the necessary data, the author used several methods, including observation, interviews, questionnaires, and documentation. After the data was collected, the author analyzed it using the Contingency Coefficient Correlation formula. Based on data analysis from research results, it was found that there is a role between personnel management and the quality of Islamic education at Madrasah Tsanawiyah Ma'arif NU 08 Mataram Baru East Lampung in the 2022/2023 academic year.

Made Village in Surabaya City has diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. This potential includes local products, handicrafts, traditional food, and tourism. MSMEs in Made Village include the processing of sengon nuts and soy milk. However, there are opportunities to develop these MSMEs through appropriate strengthening strategies. Strengthening MSMEs in Made Village through approaches such as skills training, increasing market access through digital platforms, developing collaboration networks, and implementing information technology can be strategic steps to increase the competitiveness and growth of MSMEs. This research uses a qualitative descriptive method. The author uses secondary research data sources to support research obtained from print and electronic media. Secondary data is a previously existing data source, obtained by researchers indirectly through intermediary media. With diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. From the author's short interview with MSME partners, sengon bean and soy milk entrepreneurs. Strategy efforts to strengthen MSMEs in Made Village, Surabaya City start from ensuring the quality of the products or services offered remains superior, to maintaining good relationships with customers. This also includes monitoring the market and being flexible to changing trends and consumer needs. What is no less important is paying attention to operational efficiency and managing finances wisely to maintain the financial health of entrepreneurs. Strategic efforts are needed to strengthen such as developing local partnerships, community empowerment, promotion and marketing, product diversification and access to financing. Apart from that, the government needs to make efforts to support MSMEs through Article 97 of the Job Creation Law. The government allocates funds to the community to help MSMEs to operate and reach the market. thus providing positive implications for entrepreneurs (MSMEs) and local residents. Advice from researchers for MSME business actors to innovate more creatively and keep up with current developments by utilizing the latest technology, and also involving local residents to participate in improving the local economy.