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This study aims to identify the leading economic sectors in East Kalimantan Province and analyze their influence on the development of the National Capital of the Archipelago (IKN) as an economic superhub. Using secondary data from 2019–2023, the analysis applies Location Quotient (LQ), Dynamic LQ (DLQ), Shift-Share, and SWOT methods to evaluate the regional economy. Results show that the mining and quarrying sector remains dominant, while agriculture and processing industries demonstrate stable potential for sustainable growth. The study also highlights the urgency of economic diversification, human capital development, and renewable energy as strategic steps to reduce dependence on extractive sectors. The formation of a collaborative blueprint between regional governments, businesses, and communities with the IKN Authority is proposed to strengthen connectivity and economic integration. This research provides critical insights for policy formulation to support East Kalimantan’s transformation as a central player in national development.

The advancement of information technology has shifted marketing strategies from conventional to digital platforms, with TikTok emerging as a key driver of modern consumer behavior, including impulse buying. This phenomenon is evident in the local perfume industry, such as SAFF & Co, which has successfully captured a significant market share through strong content strategies. This study aims to analyze thej nfluence of Content Marketing, Price Discount, and Online Customer Review on Impulse Buying of SAFF & Co perfume via the TikTok application in Surabaya. A quantitative associative approach was employed, using an online questionnaire distributed to 100 TikTok users who have purchased the product. The data were analyzed using multiple linear regression. The results indicate that Content Marketing and Price Discount have a positive and significant effect on Impulse Buying, while Online Customer Review does not show a significant partial effect. However, simultaneously, all three variables positively and significantly influence Impulse Buying. These findings imply that businesses can stimulate consumer impulse purchases through effective content and discount strategies, while the role of customer reviews still requires optimization to strengthen their psychological impact on consumer purchasing decisions in social media environments.

The purpose of this study is to examine the structure of economic performance and identify superior clusters in districts/cities in order to develop a basis for formulating effective regional development strategies. The methodology used is quantitative with a descriptive approach that includes analysis of location quotient (LQ), shift share and class typology. Secondary data comes from official institutions such as the Central Statistics Agency (BPS). The results of the study indicate that Sidoarjo has an advantage in the manufacturing sector (LQ 1.85) and is included in the category of advanced and rapidly developing regions. Lamongan stands out in the agricultural and fisheries sectors with significant growth, although its contribution to GDP is low, it is classified as a rapidly developing region. Gresik has a large and solid commercial sector, but its growth is still lagging behind the national average. Pasuruan is included in the lagging category because its education services sector has not become the mainstay of the economy. The cluster approach has proven successful in identifying regional potential and formulating data-based development policies. Cross-sector collaboration and responsive and supportive government policies are key factors in developing superior clusters that can accelerate regional economic growth in an inclusive and sustainable manner.

In today's digital age, social media has become an effective platform for conveying messages and influencing audience behavior, with Instagram being a prime example. Persuasive communication is a key strategy for delivering messages that can motivate, inspire, and shift the mindset of audiences. One content creator who actively shares self-development messages is @ananzaprili, who employs persuasive communication techniques to capture audience attention. This research aims to analyze the application of persuasive communication techniques in self-development content published by content creator @ananzaprili. Employing a descriptive qualitative method and drawing upon Carl Hovland's persuasive communication theory, this study identifies various persuasive strategies such as association, integrity, rewards/incentives, arrangement, and red-herring. The persuasive communication strategies implemented by @ananzaprili enhance audience engagement and encourage positive behavioral changes related to self-development. Furthermore, the use of engaging language that fosters active involvement with followers is a key factor in the success of this strategy.

This study aims to analyze the potential of the region in utilizing the demographic bonus in Aceh Tamiang Regency. The data used in this study is the PDRB data of Aceh Tamiang Regency and Aceh Province in 2019-2023. The data analysis method uses location question (LQ) and shift share analysis. Based on the results of the LQ analysis, it is known that there are 4 (four) business fields that can become leading sectors in Aceh Tamiang Regency and at the same time are the economic base for further development, namely the agriculture, forestry, and fisheries sectors; mining and quarrying; processing industry; and other services. Meanwhile, based on the shift share analysis, it can be seen that the sectors that have a positive impact on the utilization of the demographic bonus in Aceh Tamiang Regency are the wholesale and retail trade sector, car and motorcycle repairs. In addition to providing a good contribution to the utilization of the demographic bonus in Aceh Tamiang Regency and can increase the PDRB of Aceh Province.

This study aims to analyze the structure and shifts in the economy of the livestock subsector in South Lampung Regency to identify base and prospective commodities, concentrated and distinctive commodities, fast-growing and highly competitive commodities, and those with the highest economic shifts, collectively referred to as leading commodities. The data used are secondary data from the Central Bureau of Statistics and the Department of Livestock and Animal Health of South Lampung Regency. The commodities analyzed include 12 types of livestock distributed across 17 sub-districts, with a total of 204 observation units. The analytical methods used include Location Quotient (LQ) and Dynamic Location Quotient (DLQ) to identify base and prospective commodities; Localization Index (LI) and Specialization Index (SI) to assess commodity concentration and distinctiveness; and Shift Share Analysis (SSA) to measure growth, competitiveness, and net shifts. Quadrant classification at each stage was performed using the Klassen Typology. The results indicate that 61 observation units of commodity-subdistricts are classified as base and prospective commodities, and 10 of these also meet the criteria for concentration, distinctiveness, rapid growth, and high competitiveness. The commodity with the highest net shift value is broiler chickens in Tanjung Sari Sub-district, making it a leading commodity in South Lampung’s livestock subsector.

This study aims to analyze and explore more deeply the concept of electronic word of mouth (eWOM) by examining the role of electronic service quality, with trust as an exogenous variable and electronic satisfaction as a mediating variable. The phenomenon of consumer behavior in the context of e-commerce continues to grow in line with the rapid increase in internet users. In Indonesia, internet users are projected to reach 72.8 million people, making the country the third-largest in internet penetration among ASEAN nations. This surge in internet usage has significantly influenced online shopping behavior, especially among digital-savvy consumers. However, this trend contrasts sharply with the declining performance of offline retail, as shopping centers are witnessing a drop in consumer visits. This decline is largely driven by three major factors: (1) shifting consumer preferences, (2) decreasing employment in physical retail sectors, and (3) a rapid rise in the number of online stores.The research utilizes primary data, collected from respondents who have made online purchases from two major marketplaces in Indonesia—Tokopedia and Lazada. The data were analyzed using the Smart PLS software to test the relationships between the variables. The results indicate that electronic service quality has a positive and significant effect on eWOM when mediated by trust. However, the direct effects of service quality and satisfaction on eWOM were found to be statistically insignificant. The findings suggest that building customer trust through enhanced service quality is a strategic priority for e-commerce platforms aiming to encourage consumers to share positive online recommendations.

Digital transformation has brought significant changes to education, revolutionizing the way knowledge is accessed, shared, and disseminated. It has provided a wealth of opportunities for innovation, convenience, and accessibility in learning. However, the rapid shift to digital platforms presents several challenges that may hinder the development of students’ critical thinking and exacerbate educational inequalities. Among these challenges are the digital divide, filter bubbles, and echo chambers, which can negatively impact students’ perspectives and deepen the educational gap between urban and rural areas. This research aims to analyze the effects of digital transformation on education, with a particular focus on Islamic education. It also explores the role of filter bubbles and echo chambers in shaping students' insights and understanding of various issues. The research method used is library research, involving the collection and analysis of literature from various scholarly sources such as Sinta, ResearchGate, and Google Scholar. The findings of the study highlight that digital transformation has facilitated the learning process through platforms like Google Classroom and Zoom, making education more accessible. However, it also introduces challenges, such as the spread of misinformation and hoaxes, which are amplified by filter bubbles and echo chambers. From an Islamic educational perspective, digital transformation aligns with the principles of seeking knowledge and justice. However, the digital divide contradicts the Islamic value of equal access to education for all. In conclusion, it is necessary to improve digital literacy, provide equitable infrastructure, and promote cross-perspective collaboration to create a more inclusive and equitable learning environment. The findings aim to guide policymakers and educators in shaping better educational strategies.

The purpose of this study is to find out which sectors are the leading sectors in North Kalimantan Province in 2017 – 2021, What economic sectors have fast growth rates in shifting economic sectors in North Kalimantan Province in 2017 – 2021, Which economic sectors have the power strong competitiveness in shifting economic sectors in North Kalimantan Province in 2017 - 2021. What economic sectors are included in the criteria as prime, potential, developing and underdeveloped sectors in North Kalimantan Province in 2017 - 2021. Quantitative analysis methods used in processing this data is Location quotient (LQ), Shift Share, Growth Ratio Model (MRP) and Overlay Analysis processed using Microsoft Office Excel. The results of the study show that the economic sectors which are categorized as basic sectors in North Kalimantan Province in 2017 – 2021 are the Agriculture, Forestry and Fisheries sectors; Mining and excavation; Construction; Transportation and Warehousing; Administration of Government, Defense and mandatory social security; Education Services.

The institution of marriage in Indonesia has long been considered a social and moral milestone. However, in the digital era, shifting gender roles and the rise of social media have significantly transformed how young women perceive marriage. This study aims to explore the perceptions of early adult women (aged 18–25) toward the #MarriageIsScary narrative on TikTok, focusing on content from the account @bobahagia19. The research employs a qualitative descriptive approach using interviews, observations, and content analysis of selected TikTok videos. The findings reveal that the #MarriageIsScary trend represents a collective expression of emotional anxiety, self-awareness, and social critique of traditional marriage norms. Participants perceived marriage as an uncertain institution, often associated with emotional instability, betrayal, and loss of autonomy. Yet, the same discourse also fostered empowerment and solidarity among women, forming what scholars describe as digital sisterhood. The discussion integrates sociological and media theories (Giddens, 1992; Papacharissi, 2015; Banet-Weiser, 2018) to illustrate how digital narratives both reflect and reshape cultural meanings of marriage in contemporary Indonesia. Overall, the study concludes that TikTok functions as a participatory space where young women redefine marital expectations through shared emotions, storytelling, and online community engagement.

Still today, Indonesia's agricultural industry provides the bulk of the country's GDP. Agricultural output and job prospects are deteriorating as a result of the COVID-19 pandemic, which is particularly severe from 2020 to 2022. These underlying causes highlight the need of having a framework to estimate and anticipate output for the next year. The objective is to examine how the transition of farm and non-agricultural labour has affected family welfare in the districts of West Aceh and South Aceh. Shift Share and Location Quotient (LQ) are the tools used in this study. Using the contribution criterion in particular, LQ analysis is a powerful analytical technique for revealing an area's economic foundation. One way to look at regional economic development is via shift share analysis, which tracks how a key indicator of regional economic growth changes or increases over a certain time period. Agriculture, forestry, and fisheries make up the basic sector in South Aceh Regency's LQ calculation. The manufacturing industry, construction, financial and insurance services, and government administration, defence, and compulsory social security make up the other three subsectors. Agriculture, forestry, and fishing make up the backbone of West Aceh Regency's LQ calculation. The quarrying and mining industry. All sectors in South Aceh Regency had a negative value in the GRDP of South Aceh Regency shift share study, which suggests that overall, the sectors in South Aceh Regency are not expanding faster than their counterparts in Aceh Province and West Aceh Regency. All of the sectors in West Aceh Regency's GDRP are positive, which indicates that overall, the South Regency's sectors are developing at a quicker rate than both Aceh Province and South Aceh Regency's sectors.

Micro, Small, and Medium Enterprises (MSMEs) in Indonesia still face various challenges, including access to markets and the lack of skills in utilizing digital technology to expand their market and increase income. With the rise of the digital era, the use of digital technology and e-commerce can be a solution for MSMEs to enhance their competitiveness and expand their market. As consumer behavior shifts towards online shopping, technology-based marketing strategies can become a key driver in boosting the sales of MSME products. E-commerce offers opportunities for everyone to introduce products or services with unlimited marketing reach. Therefore, business organizations must be adept at identifying effective marketing opportunities in the digital era that are both cost-efficient and impactful. The main focus of this community service project is to increase the market share and sales turnover of MSME products in Bugangan Village, Semarang City, through appropriate marketing strategies. The stages of this service begin with preparation. In this stage, the community service team conducts site visits and initial field observations to assess the conditions and challenges faced by the partners directly.  Then, the preparation of materials to be delivered follows. The team prepares materials that are tailored to the needs of Bugangan Village. The third stage is socialization and implementation. As a result of the activities, 20 MSMEs in Bugangan Village, Semarang City, gained knowledge about online or digital marketing, product photography, content creation with Canva, Google My Business, and setting up e-commerce accounts.

Empat Lawang Regency, once classified as a disadvantaged region, has made significant progress in improving the welfare of its population. This is reflected in the declining poverty rate and increasing Human Development Index (HDI). However, the region's economic growth, as measured by GRDP and GRDP per capita, lags behind other regions in Sumatera Selatan. This research seeks to pinpoint the key economic sectors driving Empat Lawang Regency's development by employing a combined analysis of LQ, Shift Share, and Tipology Klassen. The analysis results indicate that no sector can be unequivocally classified as a leading sector in Empat Lawang Regency. Nonetheless, several sectors such as agriculture, forestry, fisheries, wholesale and retail trade, also the other sectors exhibit potential for further growth. These findings underscore the importance of targeted policies and investments to stimulate economic growth and enhance the livelihoods of the local population.

This study examines the shift in social values in the inheritance rights of Karo Muslim women in Lingga Culture Village, Karo Regency. This research uses qualitative research and descriptive method. Information was collected through observation, in-depth interviews with traditional leaders, religious leaders, and Karo Muslim family members and documentation. The findings of the study reveal that there is a significant change in the distribution of inheritance rights of Karo Muslim women, from previously not getting their share to now being more fair and equal. The patriarchal culture in Karo society places men at a higher level than women. The Lingga Cultural Village community initially applied customary law, namely "Ajar dibata reh tua-tua sinuria" which means the teachings of ancestors in the distribution of inheritance rights, the inheritance of parents is only given to sons as heirs while daughters are not recognized as heirs and will only get "pemberen" which means gifts from parents. According to Max Waber's theory of social action, the division of inheritance rights is carried out using customary laws that have become social customs because these actions have meanings and values that are now showing a shift in Karo society. However, along with the times and increasing public awareness of the importance of gender equality, the rules for the distribution of inheritance in Lingga Cultural Village began to change. The occurrence of this social value shift is influenced by religious factors, education, jurisprudence, and globalization.

The aim of this research is to analyze commodities in the food crop subsector and horticultural crop subsector which have the potential to be developed in order to support the economy in East Kalimantan Province. Analyzing food crop subsector commodities and horticultural crop subsectors that have competitiveness to be developed in order to support the economy in East Kalimantan Province. Analyzing the shift and role of commodities in the food crop subsector and horticultural crop subsector in the economy in East Kalimantan Province. Analyzing economic development planning strategies that can be carried out in order to develop potential and competitive commodities in the food crop subsector and horticultural crop subsector to support the economy in East Kalimantan Province.In this research, an analysis was carried out to determine potential economic sectors using the Klassen typology analysis tool, then an analysis was carried out to explain competitive sectors and shifts in economic structure using the Shift Share analysis tool, then a SWOT analysis was carried out.The results of this research are food crop subsector commodities and horticultural crop subsectors that have the potential to be developed in order to support the economy in East Kalimantan Province are lowland rice, shallots and large chilies. Commodities in the food crop subsector and horticultural crop subsector that have competitiveness to be developed in order to support the economy in East Kalimantan Province are lowland rice, corn, bananas, shallots and large chilies. The economic development planning strategy that can be carried out in order to develop potential and competitive sectors in the food crop sub-sector and horticultural crop sub-sector in order to support the economy in East Kalimantan Province is to implement short-term, medium-term and long-term plans.

Corporate social responsibility  has come to be an important a part of enterprise practices, aiming to contribute to community development and environmental maintenance.However, in practice, CSR implementation often fails to yield optimal results for companies, especially in the long term and indirect economic benefits. In response to this challenge, the concept of Creating Shared Value (CSV) emerges as an innovative paradigm shift, focusing on creating shared value for all stakeholders, including the companies themselves. State-Owned Enterprises (SOEs)  and private companies in Indonesia are beginning to adopt and implement this CSV approach, demonstrating their commitment to sustainable development that provides long-term benefits for society, the environment, and economic growth. Thus, the use of the CSV concept offers opportunities for companies to enhance their contributions in creating broader positive impacts, while strengthening their position in a society and market increasingly attentive to social and environmental issues.

The purpose of the study was to determine the economic sector and economic change in Halmahera Seletan district, secondary data from 2019-2023, descriptive quantitative research methods, LQ and SSA analysis tools. The results of the study, the economic sector which is the basic sector is in the agriculture, forestry and fisheries economic sector, the mining and quarrying sector, the manufacturing sector, the water supply sector, waste management, waste and recycling, the construction sector, the wholesale and retail trade sector, car and motorcycle repair, and the real estate sector, the education services sector, the health services sector and social activities, the economic sector is the basic sector but the regional component of the economic sector in South Halmahera district does not have economic growth, But in the proportional growth component (proportional shift) is a developed economic sector to be developed, the agriculture, forestry and fisheries sector, the mining and quarrying sector, the processing industry sector, the water supply sector, waste management, waste and recycling, the construction sector, the wholesale and retail trade sector, car and motorcycle repair is a basic sector but in the competitiveness share this sector is not a sector that has high economic competitiveness within the South Halmahera district area and economic sectors from other regions.)  

This research aims to map the economic potential in the Central Kalimantan region using the integration of three analytical methods, namely Hierarchical Cluster Analysis, Shift-Share, and Dynamic Location Quotient. Through this approach, this research identifies economic sectors that have comparative and competitive advantages at the local level and have the potential for further development. Hierarchical Cluster Analysis is used to group regions based on similar economic characteristics, while Shift-Share Analysis helps in determining sectors that contribute to regional economic growth. Dynamic Location Quotient is applied to assess changes in the comparative advantage of economic sectors over time. It is hoped that the results of this research can become a reference for stakeholders in formulating appropriate regional economic policies to encourage sustainable economic growth in Central Kalimantan.

The leading sectors are almost in every region, including the provinces in Eastern Indonesia. In 2020, it can be seen that there are still 5 provinces in Eastern Indonesia with a GRDP value below Rp. 100,000 billion and North Maluku Province being the province in Eastern Indonesia with the lowest GRDP. This research is a quantitative research, the source of data in this research is secondary data. Data collection technique is documentation through published reports on the official website of the Central Statistics Agency, which is obtained through the official BI website www.bps.go.id. The data analysis technique used shift share analysis. Based on the results of the study, it can be concluded that the processing industry of Ternate City has endurance and grows positively during the COVID-19 pandemic.    

This study investigates the effects of e-commerce growth on traditional retail businesses in emerging economies, focusing on market share shifts, consumer behavior, and sales trends. Analyzing data from Southeast Asian and African markets, the research reveals how e-commerce platforms are reshaping customer preferences, posing both challenges and opportunities for traditional retailers. Findings suggest that the rise of e-commerce is leading to a transformation of the retail landscape, with significant implications for future business models and strategies.